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Where to start if you want to open your store? Which store is better to open and how to choose a product for trade? How much does it cost to open your small shop and how to do it from scratch?

Hello, dear readers of the HeterBober.ru business magazine. With you, the entrepreneur and author of the site Alexander Berezhnov.

When starting entrepreneurs have a question about what kind of business to do, many choose the simplest and most obvious - retail trade, namely, opening your own retail outlet or store, which is essentially the same thing.

The article will be especially interesting for a beginner who has decided to open a store without having enough experience. After studying it, you will learn about all the secrets and nuances of this business.

The information in the article is universal for opening any kind of stores.

For example, if you decide to open a clothing store, auto parts store, baby or grocery store, then you will have to go through the same steps. Here you will also find guidelines for opening the most common types of stores. This will be especially important for you if you have not yet decided which store is profitable to open.

Now I will tell you everything in order!

1. What you need to know to open a profitable store

Dear friend, the most important thing is that you should understand that the vast majority of people come up with the idea of ​​opening a store as a seemingly simple commercial project.

For clarity, I propose to consider the objective pros and cons of your store as a business. This will make it easier for you to decide which store to open and what to look for.

Pros (+) of your store as a business

1. Comprehensibility for the layman

That is why most start-up entrepreneurs consider their store as their first project. Since childhood, we have become accustomed to seeing markets, stalls and even supermarkets, where today you can buy almost everything.

The truth is that a person is reluctant to take on a task that he does not understand. In the case of the store, it seems to us that we will have the least problems. But this is only partially true.

2. Ease of implementation of the idea

In general, in trade, 99% of all business processes have already been worked out for a long time.

No wonder, having opened 1 store, its owner often does not stop, and with the right approach to business, outlets multiply like mushrooms after rain.

Indeed, all you need to do is not reinvent the wheel and go the beaten path that should lead to success in your business, unless, of course, you "hit the shoals" at the very beginning.

3. Ease of calculations (forecasting income and expenses)

Trading is the most understandable business also from the point of view of calculations. You have the cost of the item, the trade margin, and the costs you incur.

4. Stability of a business when it is promoted

Accumulated a store- this paradise for its owner. For example, a “brisk” grocery store in a residential area of ​​a city can provide you with a comfortable life, even in spite of nearby competitors.

5. The ability to sell your store as ready business

Having built the entire store management system correctly, you can only occasionally coordinate the main processes, all things will go by inertia. So you will become the owner of a completely autonomous system that generates profit.

Naturally, many people who have capital, but do not want to open their store from scratch, will want to become the owner of such a "tidbit".

Now selling a ready-made business is as simple as a car or an apartment, you just need to notify potential customers that you are selling your profitable store.

Cons (-) of your store as a business

1. High competition

The downside of the simplicity and clarity of opening a store is the high level of competition. After all, there are a lot of such people who want to become the owner of their own retail outlet. Every second entrepreneur wants to open his own store in one area or another. This greatly complicates the start in this business and its further development.

2. Relatively high business entry threshold

If you are dealing with a product and selling it through a regular store, in this case you will need several hundred thousand rubles, or on average from 10,000 dollars, to start your own business.

3. The appearance of the remains of unsold goods

One more weak side the store as its own business is the remains of the goods.

They are especially common in grocery stores and seasonal stores. For example, Christmas toys and other holiday accessories.

The cost of the remaining goods must be included in the current value, which leads to a drop in demand, since the final price of the goods rises, and the buyer does not want to overpay.

4. A large number of periodic routine operations

Suppliers and working with them, tracking product balances, updating the assortment, renting, working with staff (if any), taxes, checks, inventory - this is a far from complete list of what you will have to face while working on your own store.

5. Seasonality of the business depending on the chosen niche

Each trading niche has its own seasonality. It can be expressed more or less clearly. For example, in the summer, building and finishing materials sell well, while in the winter, sales drop significantly.

Other stores make super-profits in the winter under New Year, and in the summer they "suck their paws" in anticipation of a new profitable season. Pay attention to this factor when choosing a niche for your future store.

6. In case of unsuccessful business outcome, the risk of losing 80% of money

If suddenly your business does not go, then the purchased commercial equipment will have to be sold for a pittance, and the rest of the goods will also be sold in bulk or simply given to friends for the holidays (if the product does not belong to food).

I hope that you now have a more complete picture of opening your store and know what difficulties you will have to face in the process.

You can reduce the risk of financial losses if you approach the opening of your store, or rather trading activities a little differently, for example, by starting a trade for the “Business with China” division.

This is a very trendy and interesting topic for today. My friends are doing it successfully. When purchasing goods in China, you can sell them at a premium of up to 500% without even opening a physical outlet. Such a business can also be done via the Internet.

This business is taught very coolly by Evgeny Guryev, a specialist in the "Chinese theme". Our team knows Zhenya personally and recommends him as a professional in this area.

Watch the video in which Evgeny's student shares his impressions of the training and monetary results:

We continue the theme of opening our store.

2. Opening a store from scratch - sweet myth or bitter truth

If by "zero" we mean the lack of knowledge and experience, then of course such a zero will not be an obstacle to the implementation of the project.

But if someone thinks that you can open your store without having anything, then they must disappoint you - this is really a myth!

Let's look at those mandatory elements, without which it is simply impossible to open a store in principle.

I will list this minimum, and then you yourself can calculate in numbers how much, according to conservative estimates, the opening and maintenance of the store will cost.

For example, an acquaintance of mine, having opened a store women's clothing premium, invested in it more than 1,200,000 rubles ... This amount includes the rent of premises, repairs in it, purchase of goods, purchase shop equipment, staff recruitment, company registration.

How much does it cost to open your store?

1. Premises (retail space)

Own or rented.

Naturally, your premises (not rented) give you tremendous advantages, but unfortunately, a minority of people have such a bonus at the start.

Get ready for the fact that rent will “eat up” most of the profits, and during seasonal recessions you can work “to zero” without earning a penny or even go into negative territory, laying out money out of your pocket.

2. Commercial equipment

In rare cases, you will not need counters or other equipment: stands, refrigerators (if you open a grocery store). Depending on the specifics and size of your outlet, the cost of commercial equipment will vary.

3. Item

You can take part of the goods from suppliers for sale on a deferred payment basis. That is, give the money for it after the sale. But the other half of the product will most likely have to be purchased.

It is especially hard for beginners in this market. So, if you are a beginner, then not every supplier will agree to give you goods for sale due to lack of trust.

4. Seller

At first, you yourself can act as a seller, and this will even be useful, because it is the owner who is primarily interested in the success of his business.

This way you will learn the most hot goods, you will work with customer objections and will be able to transfer your developments to employees hired in the future.

5. Legal and accounting nuances

In any case, you will need to officially register your commercial activities, as well as periodically submit reports to the tax office and the Pension Fund.

In addition, you will be dealing with delivery notes, invoices and contracts. You will have to deal with all these points one by one.

The information is relevant for those who are planning to open a store in Russia, Belarus, Ukraine, Kazakhstan and other CIS countries and the world. All the features of launching an enterprise are universal for different directions.

In this article, we answer the following questions:

• How to open a store from scratch and how much does it cost?
• What new store is profitable to open?
• Where to start, what do you need, how to arrange the documents and equip the store?
• How to attract buyers and get a stable profit?

: Finding a market niche

Winning option- choose the type of products associated with your professional skills or a hobby.

For example, a person who understands technology will be able to organize its sale, correctly assess the needs of customers and know how to present this product. Beauty and clothing stores are traditionally run by women who are passionate about beauty and style. It is easier to form an assortment and set up work with those things that you understand.

If you approach the choice of direction purely for reasons of commerce, then you should open an enterprise of any type that is in demand in a certain place. If in a residential area there is no place to buy pasta after nine in the evening, the best solution is your own 24-hour grocery store.

The nuances of opening a store, or factors to consider when choosing a market niche:

1. Seasonality of business. Many types of goods sell better in a certain season (winter clothing, some sporting goods, etc.). Decide on the seasonality of your business and think in advance about ways to get money in the "off-season".

2. Competition. When deciding on the type of product, it is important to choose a location without direct competitors nearby. Or offer the buyer something that the competitor does not have.

For example, adjacent to expensive boutiques in a shopping center, it is worth offering a good range of youth clothing and accessories at a low price.

A grocery store near a supermarket cannot survive with the usual assortment. It is better to specialize in the sale of confectionery, meat, household essentials, etc., that is, to narrow your niche.

3. Be very careful with ideas., which have no analogues. On the one hand, such a business, in the absence of competitors, will receive the maximum profit. On the other hand, the lack of competition may mean that there is no demand for such products.

Step 2: store name

It is necessary to start preparing for the opening with the name. This is a trifle that should be taken care of in advance. When making a business plan and planning expenses, be sure to consider the sign. And its cost directly depends on the name.

The main requirement- the adequacy and attractiveness of the name. It should explain to passers-by what is being sold inside. If you want to take the original name, then add specialization to it (grocery, construction, clothing, etc.)

Step 3: Business plan

If you are not sure whether it is worth spending time on it, drop all doubts. This is a step-by-step guide on how to open your store, plus an extra opportunity to look at the business from the outside: assess the risks and benefits.

Mandatory points of the business plan

• Summary(where the company is located, what it does);
• Market and competitor analysis;
• Organizational moments(registration of the enterprise, obtaining the necessary permits and licenses);
• Marketing plan(how you will drive sales, what kind of advertising to use to attract and retain customers);
• Assortment and pricing(what categories of goods will be presented, their cost, brands);
• Production plan(arrangement of premises, communications, division into zones);
• Technical base(equipment, manufacturers from whom it is profitable to buy);
• Organizational plan(personnel and work schedule, salary level);
• Potential risks and how to deal with them. This paragraph implies a description of the "pessimistic" business development option. A strategy prepared in advance will help to cope with possible difficulties;
• Financial plan(how much money will be required to open a business, calculate the potential profit, calculate the payback).

Step 4: Find a room

Own space for a store is a rarity, therefore, in planning we focus on the rented area.

Common placement options: the first floor of a residential building or office building, a space in a shopping center, a detached building. The last option is the most expensive and not always advisable.

The best place is on the "red line", that is, overlooking a road with high traffic. Whether in a residential area or in the city center, this is the perfect way to get “random” shoppers who just walk by. Below are the basic conditions for choosing a location, or where it is best to open a store.

Availability... No confusing lanes on the way to the establishment, it should be easy to find and easy to see from afar. Huge pluses - the presence of nearby parking, advertising signs.

Positioning(orientation of the placement to the clientele). Different locations are suitable for each type of product. Small grocery outlets are popular in residential areas, souvenirs in entertainment centers, luxury goods are best sold in the city center, stationery - near schools, universities, business centers.

Correctly selected area of ​​\ u200b \ u200bthe room... The space must be used rationally so as not to overpay for extra square meters. But some businesses require a lot of space.

For example, 20 sq. M is enough for a small boutique of gifts and souvenirs. m., a clothing store with fitting rooms will need at least 40 sq. m. The area of ​​the retail space ranges from 20 to 100 square meters. m. depending on the selected type.

Adequate rent corresponding to the price level. For example, expensive space in shopping mall unprofitable for a consignment shop. On average, the rental price is $ 8-11 per 1 sq. m. in residential areas and remote places, $ 15-20 per 1 sq. m. - in the center.

An important nuance- it is worth paying rent for six months or a year in advance (this will go into capital investments) in order to ensure the work of the company in the first months, until the trade begins to bring a lot of income. Otherwise, with a frantic monthly search for money for rent, there is a risk of going broke.

Step 5: Arrangement and renovation of the premises

You need to rent an area, and you need to start arranging the site before you get the majority permits... Most of the authorities in the package of documents require a lease agreement, and also check the readiness of the premises for work.

Store room requirements

Mandatory conditions for all trading floors:

1. An evacuation plan, fire alarm, fire extinguishers;
2. Availability of heating, electricity, air conditioning, running water(not necessarily for all types of sales, important for food);
3. When repairing in the process of finishing, painting, cladding, use moisture-resistant and easily washable materials. The floors must be level, without cracks or potholes;
4. Compliance with consumer rights... This includes checkweighers for grocery outlets, the presence of a complaint book and a consumer corner (sales rules, contact details of the company, etc.);
5. The layout of the space should be simple for the buyer, not hampering movement in the hall.

Placement permit and when to get it

This certificate should be obtained prior to commencing repairs. This is a kind of expert assessment of Rospotrebnadzor on whether it is possible to start sales in the chosen place.

If the site is not suitable in many respects, then the money for repairs will be wasted. It takes 2-3 weeks to get an expert opinion. When contacting a special law firm the cost of registration will be $ 150-160.

On average, redecoration and decoration of premises with an area of ​​50-70 sq. m cost in the amount of 1500-2000 dollars.

Step 6: Business registration

What documents are needed to open a store? First, officially register your business. The simplest option is an individual entrepreneur, it is faster, cheaper and less hassle with accounting.

But sell alcoholic drinks, for example, only an LLC with an authorized capital of at least a million rubles can be used.

How to open an IP for a store

A certificate of registration of a legal entity must be obtained from the local tax office at the address of registration. It is worth deciding on the taxation system in advance (OSNO, STS, UTII).

Documents required for tax

• Your passport(for foreign citizens - a passport) and TIN. If you do not have an individual taxpayer number, it will be issued along with the certificate, it will take 4-5 days more;
• Application form R21001 (For Russia)... One of the important points of the statement is the choice of OKVED codes. They may be different for each type of store, but a general subsection for all: 47 - "Retail trade, except trade in motor vehicles and motorcycles". It is recommended to choose as many suitable codes as possible so that you do not have to worry about “pre-registration” later. Extra codes do not affect the activity in any way;
• Receipt confirming payment of the state fee ($ 12);
• Application for the transition to a simplified taxation system if it suits you. Otherwise, OCH is written by default.

The tax office issues a receipt for the receipt of documents. In five days, the application will be considered, with a positive answer, the entrepreneur receives a certificate of registration with the tax service and an extract from the USRIP (United State Register individual entrepreneurs).

Together with them, they issue a notification about the assignment of statistics codes from Rosstat, a certificate of registration of an entrepreneur in a pension fund at the place of residence, a certificate of registration with TFOMS. Otherwise, you will have to issue these certificates separately.

After that, you need to open a bank account and make a seal (up to $ 15). The presence of a seal for an individual entrepreneur is not necessary, usually a signature and a mark "B / P" ("no seal") is sufficient.

Other documentation

Conclusion of Rospozharnadzor... To obtain, you need an application, a certificate of registration of an individual entrepreneur, a BTI plan, an agreement on the lease of commercial space, an insurance policy for the facility, documents on the installation of a fire alarm.

One of the employees must be trained fire safety and take on the responsibility of the chief to comply with it.

Sanitary and Epidemiological Conclusion from Rospotrebnadzor... In addition to basic certificates, you need a building sanitary passport, medical books employees, contracts for disposal and disinfection, product quality certificates.

The opening of this enterprise is most often associated with the purchase and registration of a cash register with the Federal Tax Service. For this, documents on the opening of an enterprise are already needed.

Remember that electronic control tape the one protected on the device must be changed every year.

The sign also requires permission from the local government.

Self-registration of documentation will cost about $ 100, when contacting special intermediary firms, you will have to pay from $ 500.

Step 7: Select Suppliers

The main selection criteria:

1. Experience and reliability, reviews of other buyers;
2. Range... The most convenient supplier - from which you can buy as many different products as possible. Pay attention to recognizable products of famous brands, they sell better;
3. Convenience of calculations... Various bonuses, discounts, deferrals. It is difficult for a newcomer to find a supplier who will agree to provide products with a deferred payment. However, it is worth trying to negotiate according to the "50/50" scheme, you pay for some of the goods immediately, and some after the sale.

You should look for suppliers on the Internet, newspapers and magazines, at industry exhibitions.

Step 8: shop equipment

Common equipment items for all types of shop:

• Shelves, counters, showcases - about $ 700. Good producers - Mago, Neka, Rus, Fabrik Art;
• Unpretentious reception for dispensing purchases - $ 150-300. Showcase Plus, "Commercial equipment";
• Cash register - $ 150-250. Orion, Mercury, Elves-MK.

In total, the minimum investment in equipment will be $ 1200.

Important point- connection possibilities cashless payments(acquiring), this will increase the number of customers and reduce the risk of encountering fraudsters. You need to contact the selected bank, where they will formulate the terms of cooperation (mainly the amount of bank commissions) and install a pos-terminal. On average, the commission is 1.9-4% of the transaction volume.

The lower the turnover of the company, the higher the commission is required by the bank. For cooperation, a certain amount of deposit is required on the current account.

Step 9: recruiting staff for the store

For a small grocery or flower shop, two sellers are enough (working hours - "week after week") and a cleaning lady.

In a construction or clothing store, it is worth hiring a sales floor administrator (consultant), a cashier, a cleaner. It is recommended to outsource accounting to save money.

The most important person is the salesperson. In addition to the standard qualities of a good employee and sales skills, the employee must be in the right place. Simply put, match the store. For example, lingerie is sold by beautiful women, while building materials are sold by aged men and women who inspire confidence in their experiences.

The ideal way to stimulate a salesperson is with a percentage of the proceeds. But if you put an employee completely on a percentage in a new place, you can lose him and provoke a large turnover of personnel.

It is best to form a minimum salary (for example, $ 200-250) plus a percentage of monthly earnings. Cashier, cleaning lady receive a fixed salary.

Step 10: Assortment formation

This includes the display of goods and interior design store. Take the time to learn the basics of merchandising or hire a specialist to do the initial layout. Among the general rules stand out:

1. The product must be placed conveniently for the visitor, in easily accessible places. Those products that need to be sold first are placed in the most conspicuous place;
2. Use price tags to drive sales... Highlight promotions and discounts in large letters and bright colors. For expensive products, place the price so that you have to look for it and turn the thing in your hands, appreciating all its advantages;
3. Separate things for convenience into categories and mark them with signs or stands;
4. Interior decoration and atmosphere should tune in to the purchase of certain things. The right lighting, background music, pleasant smells all affect the visitors.

Step 11: security

Ensure the safety of your company. The minimum set of security tools is an alarm, "panic button", a video surveillance camera. Purchase and installation costs - from $ 200, maintenance cost - from $ 50 per month.

Step 12: opening a store

Turn your start into a promotion with music, contests, giveaways and flyers, discounts, and more. Then customers will want to come back to you.

Step 13: Risk Assessment

Before starting a business, you should evaluate all the risks and benefits. What do you need to know?

pros

• An established point of sale is a source of stable income. The company will always have buyers in a good location and with a wide range of products.
• A commercial enterprise, if necessary, can be easily sold as a ready-made business.
• Quite a simple calculation system.

Minuses

• Large investments in business and a high level of competition.
• Remains of unsold products that have to be written off or sold at a markdown.
• Seasonality of some types of trade.
• The risk of losing up to 80% of investments in case of an unsuccessful turn of events.

Step 14: advertise

Arrange periodically sales and promotions for clients. Discount cards for regular customers work well. For building materials, clothing, toys, distribution of printed advertisements in mailboxes is suitable.

Create a unique offer and colorfully design flyers. Printing 5,000 copies will cost about $ 100.

Which store is better to open

Consider the features and nuances of opening stores of various types. Based on the previous points, the minimum cost of business registration, repairs and equipment, rent and advertising is approximately $ 8 thousand.

Clothing store

Area - from 50 sq. m.

Costs of opening a clothing store

• Mannequins and busts, torsos (about 10-15 pcs.) - about $ 500;
• Full-length mirror in the sales area - from $ 50;
• 2 dressing booths with curtains + 2 mirrors - $ 200-250;
• Hangers and racks for clothes - $ 300-400;
• Electronic product protection system - $ 1400;
• Barcode scanner - $ 100-150;
• Printer for printing labels with a barcode - $ 400-600;
• Purchase of things six months in advance - 10-15 thousand dollars.

Total investment in the business will amount to 20-25 thousand dollars. Margin - from 50-400%.

Important nuances: a large assortment (at least 1000 units), the availability of popular sizes, the sale of related products and accessories (handbags, purses, hangers, jewelry, belts, etc.). Run sales and promotions on a regular basis (“third item as a gift,” “discount on your second purchase,” etc.).

Lingerie shop

Enough 15-25 sq. m. The list of equipment differs from the previous type of outlet only in the type of mannequins. You will need special hangers-busts, "hangers", "legs" for tights and socks, etc.

Demonstration of goods on mannequins and half-torso works well. It is necessary to invest at least $ 13,000 in the opening.

Good and popular brands of lingerie: Incanto, Lormar, Milavitsa, Agent Provocateur, Victoria's Secret, Calzedonia, Passionata, Rosme. Best demand observed for products of the middle price category.

It is necessary to form an assortment for women, men and children so that visitors can shop for the whole family.

Grocery store

Required area - from 30 sq. m. Additional equipment and costs:

1. 2 Refrigerators – 1100 $;
2. Racks for vegetable breakdowns (vegetable box) - $ 150;
3. Product racks- $ 600;
4. a printer for printing barcodes and labels - $ 400-600.

Total, together with the purchase of goods, capital expenditures will amount to 13-15 thousand dollars.

A grocery store needs a warehouse to store food. Also, special requirements are imposed on such firms.

To obtain a work permit from Rospotrebnadzor, you must fulfill the conditions SanPiN 2.3.5. 021-94- "Sanitary rules for food trade enterprises". All norms, GOSTs, etc. are spelled out here.

Products must have price tags, weight indication, good time suitability. Products with defects are sold separately, with mandatory notification of the defect. Weights are required.

Employees of the company must have health certificates, work in uniform with a headdress, have a badge indicating the name and position.

Children's clothing store

Selling clothes for children will require the same opening costs as a regular clothing store. Mannequins need to be purchased for children.

The required amount is in the region of $ 17,000-20,000. It is important to determine the price category ( the best way- medium), and the products are sorted by age.

Commission shop

Area 50-60 square meters.

Features of this business

• There is no need to look for suppliers, people hand over their things themselves;
• The size of the company's commission for the sale of a second-hand product - 20-50%;
• There are no problems with unsold leftovers... The owner takes back the unrealized things;
• It is best to place a clothes shop in a densely populated residential area;
• Unlike a clothing salon, a lot of expensive mannequins are not required, a few torsos, busts, hangers are enough.

To open a thrift store on your own, you will need to spend approximately $ 9,000-10,000.

Auto parts store

The required size of the room is from 60 sq. m. Equipment will need counters, racks, cash register. Investment amount - from $ 12,000, including the purchase of spare parts.

The secrets to the success of this business

1. Better to specialize in one or two car brands, but provide spare parts for the entire model range;
2. Sell ​​accessories (rugs, scented key rings, etc.);
3. Sellers should be good at understanding in the car device;
4. Select several suppliers for each product group so as not to keep customers waiting. Working with authorized dealers, you will increase the credibility of the company and will be able to officially use the brand logo in your advertising;
5. Offer a home delivery service.

Flower shop

Sizes from 20 sq. m. in trading floor you need racks, a table for packing and composing compositions, stands and flowerpots for flowers, ideally - refrigerators compartment to maintain the desired temperature.

In addition to flowers, wrapping paper, baskets, gift ribbons, bows, transparent cellophane, mesh, felt, scotch tape are purchased as consumables. From small tools, you will need scissors, nippers, a glue gun, and floral knives.

Investments in equipment and the first purchase of a cut - from $ 12,000.

To begin with, it is worth working with local wholesalers; with good promotion, it is recommended to buy flowers from metropolitan and foreign suppliers.

Important nuances to consider

• Organize a piece sale of flowers and ready-made bouquets and arrangements;
• Flowers should always be fresh, so you need to learn how to correctly assess the volume of purchases;
• Diversify your assortment with gift cards and soft toys;
• Having created a thematic site, an entrepreneur can start custom-made festive events.

Draft beer shop

Required space - from 70 sq. m.

Necessary equipment

• Racks with taps and beer barrels;
• Coolers and defoamers;
• Snack counters.

The complete set will cost about $ 2,000. About two thousand more will be needed for the purchase of 10-15 types of beer, 100 liters each. In total, the opening will take about $ 13,000.

Sales organization secrets: you need an assortment of 10-15 varieties of drinks and the availability of snacks in packages and by weight (crackers, chips, fish, etc.)

Hardware store

Area - from 60-70 sq. m. In addition to standard equipment and counters with shelving, demonstration stands are needed.

Warehouse, packing and delivery services are required. Capital investments the enterprise will amount to 16-20 thousand dollars.

The most demanded products: finishing materials, tools, paints and varnishes, plumbing. It is best to locate a retail outlet in the city center, near major roads and intersections, markets, shopping centers. Product margin - 25-40%.

Many people ask themselves the question: "I want to start my own business, but where to start?" Realizing that this business takes a lot of time and effort, people leave this pipe dream. It is much easier for them to work 8 hours, return home, watch TV, throw their legs higher, drink beer with friends and not think about anything. It's not so easy to have your own business, it takes up all your free time and makes you think about your development around the clock. But there are those who are attracted by their business, as it is independence and the implementation of their own ideas.

A new kind of business projects

Getting down to business, you need to understand how to start your small business... Today, such a type as a startup has become popular all over the world. This activity has a small history with a short development time. This concept arose only when a large number of IT companies began to appear around the world, serving the narrow-profile needs of various large and middle-class businesses. These firms differ from their "brothers" in that they are looking for free places in the market. They do this in order to introduce their experimental and advanced technologies.

Many do not part with their thought: "I want to open my own business, where to start?" They think, reflect and actively begin work. And they do it. For example, trade in various goods and services through a social network. Such a boom began only a couple of years ago, but has generated a lot of interest among the people who are actively involved in these projects. Thanks to such conditions, you do not need to spend your money on unprofitable and expensive retail. No need to pay large amount for rent of premises, utilities and salaries of their subordinates. You just need to create a page in social network and upload the necessary pictures with goods, their prices, and then tell a large number of people. And in social networks such a system as word of mouth works perfectly. Your friend used your product and then told his friends. And your business will quickly generate good income.

How to start a small business, where to start?

To obtain a loan for - it does not matter whether it is a traditional scheme or a startup - you can use banks that finance private entrepreneurship. Unfortunately, the interest rates for a business are too high, and not everyone decides on such an adventure. When thinking about offering your services, you need to know where to start. The first is analysis. You need to study everything about your industry: what new technologies are there, what is happening in the chosen area today. For example, a future businessman is sure that his product is worth five cents, but if it is properly developed and presented to people, it will cost thousands. Only after such an analysis, a startup is an excellent scheme for starting a business.

Franchising

It is necessary to answer another important question: "How to start a business from scratch?" Ideas can be different, maybe it will be something that you know how to do with your hands, or something that you want to do. For example, franchising is when an entrepreneur buys the right to work under any brand. In addition, you will receive assistance from the owners in opening and constant quality control of products. Remember that there are some successful international and domestic franchising companies. For example, the most recognizable fast food restaurant is McDonald's, which has a large number of outlets around the world. The owner of this chain supervises all the goods and the good work of his employees so that when you come to some country you feel the same taste of Coca-Cola, burger or ice cream. All McDonald's cashiers and waiters are the friendliest people around the world. This is achieved by their trademark "Free Cashier" greeting and an offer of a pie for coffee, which should not be violated, since this is part of the system.

Among the domestic franchising projects there are such restaurants as "Yappi", "Celentano", "Kartoplyana Khata". They have hundreds of points of sale in our country and, just like in McDonald's, have a unified set of dishes, marketing and design.

How to open a business

A future entrepreneur constantly thinks about this question: "I want to open my own business, where should I start?" For example, you can open a hairdresser, restaurant, or store by purchasing a franchise. Before opening, you need to thoroughly analyze the market, competitors and the work of the opened establishments. Will the selected service (product) be in demand, will the acquired franchise be competitive among other representatives.

Business dating

When starting a business, business acquaintances can help. Most often, you have to resolve issues through friends who work in government bodies... Such connections can help to start and grow a business. It is also important to give full information to future consumers about your services and products. For example, you are producing concrete blocks, and for this you need to know about all future buyers in order to offer products at an attractive price on time.

Exploring the area

Today, you can easily open your own business. Business ideas for beginners can vary. You can choose and start very quickly, as many are tired of living and working like everyone else. People want something new, unique products. They want to be different from their neighbors in everything: clothing, lifestyle, habits, priorities. Therefore, it has become fashionable to open small private shops with products from farms or special beauty salons for men only.

You can also see places for recreation such as coffee shops. A barista working in such an establishment knows his customers. Someone loves coffee, and someone loves cappuccino on Mondays, Fridays and Sundays, and there are also those who prefer their favorite dish on holidays. Such an individual approach to your clients is the key to the success of your business. Therefore, asking the question: “I want to open my own business, where to start, I don’t know? - for a start it is worth exploring the territory. Then you can understand what specifically people lack.

Choosing a business idea

Where else can beginners look for ideas? Of course, in the industry in which you are well versed. For example, you used to work in the clothing procurement business for a large chain store. And now you understand that it's time to start a business with minimal investment... For this, you can find ideas in everyday life. The Internet is full of offers for the sale of clothing. There are probably too few baby items in your area, and they are expensive.

In addition, not many can afford shopping in America or Europe, where a quality product costs a penny. If you ask the question: "I want to open my own business, where can I not begin?" - an excellent option would be to create your own online clothing store, where you can buy high-quality baby clothes at low prices.

Travel business

This type of activity is becoming popular among entrepreneurs. Newcomers want to open a travel business, where to start, they don't know. Despite the great competition, this type of activity attracts with its cost-effectiveness at the first stage. If you decide to open your own travel agency, then you need to know about some rules.

Tourism legislation distinguishes three types of activities for licensing:

• Travel agency activities.
• Tour operator activity.
• Timeshare.

To open this type of business, you need to comply with some of the requirements that are spelled out in the Regulations on the licensing of tour operator and travel agency activities. To do this, you will need a room that can be rented and hire employees. The license is issued as usual individual entrepreneur, and to a legal entity (CJSC, LLC, etc.). For registration you need to pay a state fee of 400 rubles. After that, you need to certify a copy of your passport and your signature with a notary, which costs about 600 rubles. It is imperative to make a seal, which will take about 200 rubles, and receive statistics codes for payment to the state's piggy bank.

Do not forget about the certificate for booking and selling air travel. The conditions for certification are established by the Federal Aviation Regulations. These include requirements for personnel, premises, security systems and reservations. If you want to sell air tickets on your own, then you should sign an agreement with the airline and get a certificate.

After all the necessary operations, you need to find clients. Advertising will help here. Today there are a huge number of advertising agencies... To somehow stand out from the huge number of offers, first define target audience for your travel agency. If you sell sea cruises at a high price, then advertising in a cheap newspaper will not bring you customers. You need to choose business publications or glossy magazines. Special catalogs about tourism and recreation bring a good effect. Before placing an advertisement in such publications, you need to come up with and develop your own memorable corporate style.

What you need to start a business

Before starting your own business, you need to choose a field of activity. After the idea is fully studied and ready to be implemented, you need to register your organization. Registration of an individual entrepreneur (IE) is suitable for small businesses. This form of taxation allows up to 10 employees to be hired. In addition, you can register up to six additional activities of yours. But remember that there are some that need a license.

Business plan

There are a variety of business ideas for beginners, and they all require the necessary tool- business plan. This document, correctly written, will help your organization in the future. It should include the fundamentals of competing, consumer and market research. In addition, it must include a complete marketing plan where your product will be promoted.

Business ideas for a certain amount

Do you have a free amount of money that you want to invest in your business? Opening a business for 100,000 rubles is not difficult. For example, if you know how to do nice photos then that would be a great idea. Today it has become popular to be a photographer at weddings, various celebrations and individual shootings. To do this, you need to purchase:

• Nice camera.
• Tripods.
• Lighting technology.

For 100,000 rubles, you can buy coffee machines and put them in places where they will be popular. These can be institutes, hospitals, parking lots, etc. Do not forget that you will have to resolve some issues related to rent, constant maintenance of the machine, etc.

For girls, the work of a manicurist is perfect. The specified amount will be spent on training, advertising and the purchase of the necessary materials.

Another option is a small tailoring studio. To open such a business, you need to properly manage your funds. To do this, you need to purchase samples of materials and equipment. If you have a small apartment, then rent a room. If you do not have sewing skills, then hire employees and be sure to advertise.

Your organization depends on profitable business... You can arrange it as described above, or you can sign contracts with employees so that they can work on their typewriters. And you will only find clients and take your percentage for it. This is usually done in small hairdressing salons. Thanks to this option, you do not have to spend money on advertising. If you think about it, then every problem has its own solution. In any case, business is a big risk.

Business projects

"Where else can you find business ideas for beginners?" - you ask. Many inexperienced entrepreneurs are helped by their more mature "colleagues" who are already successfully developing their businesses. Thanks to their advice, you can draw up your first business plan. own business or find a franchise. Experts recommend avoiding those activities that are widespread. For example, such as nail salons. The best choice there will be those that have little competitiveness.

An excellent activity is selling as a small business. Where to start depends on each specific case. For example, to sell jewelry, you need to find a wholesaler who has lower prices than others. In addition, you can easily make money on the Internet. Many people prefer stock trading such as Forex. If this is a dense forest for you, then you will have to spend time learning.

To understand what kind of business you can start for you, first evaluate your own strengths. As a good hockey player, you cannot win the game of bowling based on the fact that the two activities are sports. Passion for business depends on what you are well versed in, where you know all the intricacies of the market and are sure that you yourself will devote yourself to your business 100%. Remember that profits do not come immediately. Perhaps some time will pass. It could be a month or two. Especially it concerns start-up business, in which the minimum funds are invested. Considering these conditions, as well as applying advice, you will turn your business into a profitable enterprise. Potential clients will become regular customers for you.

For many, it is important to be able to work for oneself, surrendering completely to the chosen occupation. What can prevent you from earning money by doing what you love? A novice businessman may be faced with the need to figure out how to open a sole proprietorship and start acting officially.

What you need to open an IP

According to the law, all citizens of the country, even foreigners who have a temporary registration in Russia, can work as an individual entrepreneur (earlier they were called individual entrepreneurs). The only exceptions to this list are municipal and government employees. The quick procedure for issuing an individual entrepreneur can be performed independently or entrusted to special companies for which this type of activity is a priority.

If the registration of an individual entrepreneur is entrusted to third-party organizations, then you need to prepare for the fact that the money spent on starting a business will grow several times compared to independent decision question. The following factors can also affect the price:

• production of a seal;
• notarization of documents;
• opening a bank account, etc.

IP registration procedure

How to register an individual entrepreneur without much delay? This requires preparatory work. At the initial stage, you need to decide on the field of activity. For this there is all-Russian classifier, where from the list you can choose the direction of work and the corresponding code that should be indicated when opening your business. It is allowed to indicate several areas of future activity, but the main view should come first.

The procedure for opening an individual entrepreneur involves the choice of the form of tax payment. Most of the private traders work according to a simplified system. In this case, the tax is calculated on income and is 6%. If you choose to tax income without taking into account expenses, then the interest rate will fluctuate from 5 to 15 points. There are other types of business taxation, information about which can be obtained from the tax authorities.

Where can I register an individual entrepreneur

According to the legislation, the submission of documents and registration of a private entrepreneur is drawn up at the place of registration of a citizen. To do this, you need to contact your local office. tax office with the necessary set of documents. If the businessman has chosen, then he is allowed to register at the place of business. It is permissible to open a business in several regions, settlements or parts thereof. In this case, registration takes place where the first object of the entrepreneur's activity is registered.

Today, the easiest, fastest and most convenient way to open an IP is.

Documents for opening an individual entrepreneur

If the question of how to issue an IP is more or less clear, then you should pay special attention to what list of documents is needed to open an IP. This:

• passport (in addition, you need a photocopy of it);
• application (form 21001);
• receipt of payment of the duty;
• TIN (+ copy).

Application for registration of individual entrepreneurs

You should take a responsible approach to filling out the document, the form of which can be downloaded from the official website of the Ministry of Taxes and Tax Collection or requested from the tax office. An application for registration of an individual entrepreneur consists of five sheets, which must be numbered and fastened together. The document is signed personally by the entrepreneur and certified by a notary only if the documents are provided not by the businessman himself, but by a trusted person.

IP registration - cost

Opening your own business is not a free procedure. How much does it cost to apply for an individual entrepreneur? The only thing that is necessary is to pay the state duty (today this amount is equal to 800 rubles). It can be paid online by bank transfer or at any bank. If you entrust this process to specialized firms, then the price will differ not only from firm to firm, but also depending on the region where the individual entrepreneur will be registered.

How to open your own IE - step by step instructions

If the field of activity is determined and the taxation system is selected, then you can proceed to register your own business:

1. You should submit a set of documents to the tax office in order to receive an identification number assigned to each taxpayer.
2. In the case when the TIN is already available, then you can immediately pay the state fee for the commission of the action by the government agency.
3. You can apply for the assignment of a TIN together with the documents for state registration of an individual entrepreneur, but the process can be delayed.

If the documents are collected, then you can register an individual entrepreneur yourself at the tax office at the place of registration (not residence!). This process is step-by-step and has a sequence. Step-by-step instructions consist of preparing a package of documents and submitting them to the tax office. Further conditions that allow you to create a legal entity from scratch, whether it is a trade object or a small business, a sewing enterprise, are the same. An approximate step-by-step algorithm after the registration of the IP itself:

It is also possible to remotely prepare all documents and send an application for opening an individual entrepreneur. To do this, use

17Oct

Hello! Today we'll talk about how to open a store. We will consider opening any store, not a specific example based on the type of product being sold.

Open your own store Is one of the most common options that beginner businessmen choose from. The store can bring a stable income, practically does not require intervention in work, time and effort. However, many are frightened off by ignorance of exactly how you can open your store, how much it will cost and when it will pay off. We have tried to answer these and many other questions in this article.

What documents are needed to open a store

Let's figure out together how to open your store from scratch. The procedure for preparing for the opening of a store begins with registration as an individual entrepreneur or a limited liability company. Each of the options has its own advantages, but most often beginners prefer the sole proprietor, since in this case there will be fewer problems with reporting, as well as lower taxes. And the sanctions for individual entrepreneurs are much lower than for LLCs.
Unfortunately, such benefits and simplifications turn into the fact that the entrepreneur is responsible for all obligations with his own property, and the founder of the LLC risks only a share in the total mass authorized capital... Among other advantages - great anonymity, because not everyone knows who is the founder of the LLC. You should also pay attention to the fact that when working with alcohol, registration as an individual entrepreneur is not suitable.

You should decide on the choice in advance, since the exact package of documents you need to collect depends on the legal status.

Registration of LLC

To register an LLC, you will need to collect the following papers:

• in 2 copies;
• for sole founder- the decision to establish an LLC, for the co-founders - the agreement and minutes of the meeting;
• photocopies of the passport of the director and founders;
• a document confirming the payment of the state duty in the amount of 4,000 rubles (you will need to open a temporary account);
• if necessary -.

If none of the founders of the LLC is the owner of the premises at the legal address, then a letter of guarantee will be required.

On average, the registration process takes about 5 days and as a result, the entrepreneur will receive the following documents:

• charter with a mark of registration;
• registration certificate;
• certificate of TIN assignment and registration with the Federal Tax Service;

Registration of individual entrepreneurs

To register an individual entrepreneur, you will need a shorter list of securities:

• receipt of payment of state duty;
• signed and certified by a notary;
• photocopy of your passport;
• a photocopy of the TIN certificate;
• if necessary - an application for the transition to the simplified tax system.

An important point: those who are engaged in the whole process on their own do not need to notarize the signature on the application, which will save money on the services of lawyers.

The registration period is also 5 days, upon completion the entrepreneur will receive an extract from the USRIP and a certificate of state registration as an individual entrepreneur. All documents with information from EGRIP and USRLE for registration of LLC and IE are sent to off-budget funds every day. The same information is sent to statistics authorities.

Notification of the completion of registration and a letter from Rosstat can be received either in person at the institution or by mail.

Rospotrebnadzor

Thanks to latest changes in the legislation, start-up entrepreneurs are no longer required to submit a huge pile of papers to various authorities. Instead, notifying one specific authority would be enough to open a store.

For individual entrepreneurs and LLCs that open trade according to OKVED 52.1, 52.21-52.24, 52.27, 52.33 and 52.62, this body is Rospotrebnadzor. The same applies to those who plan to study wholesale supplies products or non-food consumer goods.

Notification is required to be submitted in the form specified in the relevant Rules. You can deliver it either in person, or by mail, or in in electronic format, certified electronic signature... In the latter case, the portal of public services is used. After completing the process, you can open the store for the first customers.

Which store is profitable to open

Almost all retail outlets are in demand among buyers. However, some of them are more profitable than others, and the initial investment pays off faster. Next, we will look at various ideas for opening a store, estimate how much money you need to open your store. It is also worth understanding which store is profitable to open in a crisis.

Flower shop

Opening a flower shop is always beneficial, but you need to choose the right place and delve into the flower business so as not to incur losses due to damage to the goods. Flowers need to be able to sell!

Shop products

A reliable and popular option, especially appealing to newcomers to the business. The demand for products will never subside, which guarantees a constant income in case of a successful location of the outlet. However, it requires special equipment, including rather expensive refrigerators. The volume of required investments will be about 600 thousand rubles, and the payback period will be about a year.

Household goods

Such products are also consistently in demand. To open a store, you will need certificates for varnishes, paints, etc. It is most profitable to open household goods stores in small towns and villages. The payback period is 1-1.5 years.

Children's store: toys, clothing, shoes

This product will always be in demand, because no one will save money on clothes and footwear for children.

Also, many parents simply cannot refuse their child when he asks for a new toy. The decor in such a store should be appropriate - the shelves are slightly lower so that children can reach all the goods, and the interior is best decorated in bright rainbow colors.

Furniture store

In a crisis, it is worth paying attention primarily to more affordable solutions, and not to elite furniture. You should also pay attention to domestic manufacturers. In terms of quality, their products are not inferior to numerous foreign competitors, but at the same time they are much more affordable.

Hardware store

People always build - in and out of a crisis. Various building and finishing materials are in stable demand. According to experts, the profitability of the business is about 20%.

Auto parts store

Ask any car owner and he will tell you that there is always a shortage of spare parts in stores and you have to wait a long time for them by ordering delivery from another city or country. Auto parts stores will always be relevant. The main thing in this direction is to find your niche.

If you live in the provinces, consider which store to open in small town... All of the above options will certainly work. You can also consider, for example, opening a pet goods store, a car accessories store, a fabric store, etc.

The choice of commercial equipment for the store

No real store can do without the appropriate equipment. The choice of specific models should be made based on the assortment of the outlet. Particular attention should be paid to refrigeration equipment - it is it that takes up the most space, and prices can cause a serious blow to the budget.

The choice of showcases is made based on the turnover and assortment. For example, for refrigerated display cases, models with a deep narrow layout should be chosen, and the temperature regime for them should be observed within the range from -6 to 0 degrees Celsius for fish and meat and from 0 to +8 degrees for cheese, sausages and confectionery.

After the refrigeration equipment, it is worth moving on to the selection of racks, which will become the main element for displaying goods. Today on sale you can find models with sections of length from 600 to 1250 mm. The price also varies depending on the length. For bakery products, the showcases are additionally completed with wooden baskets, and the confectionery sections are supplemented with limiters that do not allow the goods to fall apart.

When choosing commercial equipment, special attention should be paid to the following points: stability, functionality. Quality, durability and design. Before purchasing a specific model, you should pay attention to analogues, compare their parameters and only then stop your choice on a specific option.

Choosing premises for opening a store

A significant role in the question of how to open your store is played by a competent choice of premises for it. There are a number of requirements and aspects to consider when choosing.

1. Item type. Separate types goods are required to be sold in specific locations. For example, grocery store or simple household goods should not be placed in large shopping centers- preference should be given to more accessible premises. An excellent option would be a building on a busy street in a residential area.
2. Availability and visibility... Remember: even the largest traffic does not guarantee a large number of visitors and buyers. The point of sale should be placed in such a way that there are as many target customers as possible on the street. You also need to take into account the location of the sign - it should be visible to everyone passing by. Remember, the better a store is visible, the less advertising it requires. It is very important that there are sufficient parking spaces nearby. Experts believe that the best option would be 5-8 seats for every 100 square meters of retail space.
3. Competitors... The presence of neighboring firms can play both a positive and a negative role. It is important to take into account their clientele: a hypermarket and an expensive boutique will not bring new customers to each other, and a beauty salon may well contribute to the growth of the client base.
4. Price... One of the most important factors... It should be noted that here we are talking not only about the cost of rent. Any premises require periodic repairs from the owner. In addition, this amount should include marketing costs when the store is located far from the main flow of visitors. Don't forget about monthly payments: public Utilities and others. V individual cases additional redevelopment may be required, which entails considerable costs.
5. Personal preferences... If you yourself plan to work in your own store, when choosing a room, it will be useful to take into account your own preferences - the remoteness of the place from home and the like.

It is very important to take your time when choosing premises for a store. Try to research the area ahead of time, look at potential customers and competitors. In some cases, you should not be afraid to postpone the opening date for this, because the wrong choice will result in a whole lot of problems.

Choosing a supplier for a store

Just as the seller fights for each customer, so the suppliers fight for their customers. At its core, a supplier is the same store, but a wholesaler. Care should be taken when choosing a supplier. Particular attention should be paid to the following criteria:

• Reliability... Of course, it is reliability that is the most important criterion. It includes how obligatory the supplier is in terms of order execution, how honest he is during calculations, and how timely he delivers.
• Price... It makes perfect sense that everyone wants to buy the product as cheaply as possible. Under equal conditions, the supplier with the lowest prices should be preferred.
• Range... It is also a very important criterion - the wider the product line will be exposed, the more interest it will be able to attract.
• Brand recognition... Everyone knows that trading is inextricably linked with psychology. To quickly build a reputation, you should work with the most famous and popular brands. In addition, there are much fewer problems with working with them - it is much easier to return or replace a product under warranty.
• Additional nuances... In number important little things should include discounts, bonuses, deferred payments, issue of goods for sale and others like that. They will allow you to get additional profit, so you definitely should not neglect them.

Don't limit yourself to working with just one supplier. The best option is to purchase from 2-3 wholesalers at once. That way, if one gets into trouble, the others can close the gap.

It is also necessary to take into account such a nuance as logistics. To do this, you should find out in advance how the delivery network is built, which transport companies operate in the supplier's city and your own. The best option would be delivery by rail.

Finally, communication with suppliers is most often carried out via e-mail. It is enough to select the items of interest, and the supplier will issue an invoice in response. After payment, the selected transport company will deliver the cargo.

Search staff for the store

When looking for employees, every employer can go two ways. He can try to find high-quality professionals who will immediately show the highest results, or he can hire promising talented people who have yet to learn the art of trading. As always, there are pros and cons in both cases.

In the first case, the employer will face the problem of a lack of such specialists. In addition, they will require appropriate wages that not everyone can afford. And each such employee has a number of unique attitudes by experience, so first you need to rebuild them to new conditions. Among the pluses, it should be noted that it will be possible to save money on training, and employees will be able to work on the day they are hired.

Talented beginners will become clay in the hands of a master. With the right guidance, they can become top-notch professionals, but there is a chance that they only get problems instead. But the salary of such an employee may be lower. At least at the stage of experience accumulation, training and internship. Such people can be raised in a team to be successful and loyal employees who are fully consistent with the specifics of the work.

Unfortunately, talent is not always revealed, and loyalty to the company may not come. Training a new employee invariably comes with a cost, including attending courses and training. And just the assortment of goods will need to be learned - to find out its features, advantages and disadvantages. When hiring a talented newcomer to work, one should pay attention not only and not so much to his presentation and communication skills, but also to his quick wit, because in a short time he will need to remember a lot of characteristics of various goods.

The result is the following picture: Highly skilled professionals are preferred if you can afford them. Otherwise, you will have to make do with promising beginners.

Who is involved in the selection of employees? In all more or less large companies, this role is assigned to the HR department. The search for new specialists is most often carried out in the following ways:

• Relatives and acquaintances... As practice shows, this is a common option, but often one of the worst. No matter how close the acquaintance is, this does not mean that he will be a good employee and seller. Unlike people on the street, it is more difficult to objectively assess a relative's skills. Very often we subconsciously smooth out obvious shortcomings and biasedly reward our relatives.
• Posting ads in the store and on the street... One of the least costly, but at the same time effective ways, which is why it is attractive. Those who apply for an ad found in the trading floor can immediately be sent to the HR department, which will save a lot of time. Unfortunately, this turns into too much flow - the manager's office is very close, so just curious people can enter it, hoping for luck.
• Advertisements in print media and the Internet... There are two main paths to this. You can study the existing offer or submit your own ad. In the first case, you will have to spend a lot of time and effort to study the applicants and consider their candidacies. As a result, even finding one employee can take several days. Your own ad has a number of advantages - if you compose it correctly, then unsuitable candidates can be eliminated immediately. Interested people do not have to ring up - they themselves will come to your HR department.
• Working with recruiting agencies... The main advantage of this option is shifting all the work of studying the resume, searching and interviewing to a third party. As a result, only those people who fully match the given profile will be sent to your company. The disadvantages of this approach are obvious: the work of a recruiting agency requires its own payment, sometimes very big. And despite all the precautions, the acquisition of a "pig in a poke" is quite possible. Risks can be avoided if, in the contract with the recruiting agency, mention is made of the payment of the fee only upon the employee's enrollment in the staff at the end of the probationary period.
• Talent Hunt or Headhunting... This method of personnel search is one of the most relevant developments. It consists in enticing highly qualified specialists from other companies. The main advantage of this approach is the ability to observe employees in action, assess their skills and abilities. The main disadvantage is high costs, because you will need to make a rather profitable offer that he cannot refuse. Yes, and once enticed an employee can always be enticed again: one should hardly expect any kind of unconditional loyalty from such a person.

The methods mentioned above are equally suitable for finding experienced professionals and promising beginners. The only exception is headhunting. When looking for a professional, experts recommend contacting recruiting agency, since the chance of finding a truly experienced employee increases many times over. Beginners can also be looked for with the rest, less costly means. Experts believe that the optimal team will be a combination of experienced specialists and young beginners. This will make the store more efficient and lower salary costs.

Finally, when hiring, you should not focus only on your diploma and resume. It is also worth paying attention to the applicant's charm and appearance. Remember that salespeople will become the face of your company, and this face should be beautiful and cheerful.

Shop business plan - tasks and goals

An important point in the question of how to open your own store is drawing up a business plan. Despite the opinion of some entrepreneurs, it is simply impossible to do without drawing it up.

Drawing up a business plan should meet the following objectives:

• He should help a potential investor understand whether it is worth investing in a project.
• The information in it should be decisive for the bank if a loan is required.
• The plan becomes the source of all information about the project. This information will be useful not only for founders, but also for outside observers.

Accordingly, the business plan should solve the following tasks:

• Determination of the circle of persons responsible for the implementation of the plan.
• Identification of target markets, determination of the position of the store in the market.
• Setting short-term and long-term goals, the formation of tactics for their achievement and development strategy.
• Estimation of profitability and possible costs.

It is important to remember that a well-written business plan is the key to the store's prosperity. In no case should you ignore this moment, since a business plan is necessary not only for large companies, but even for the most modest shops.

Choosing the form of taxation

The question of choosing the form of taxation plays an important role when opening a store. It is on this that not only the tax burden depends, but also the amount of penalties for various offenses. It should be said right away that there is no universal answer here, everything is strictly individual. However, there is an algorithm that will help you make your choice:

1. Prepare general characteristics companies: where the store will be located, will there be among the customers legal entities, what is the value of assets and projected annual revenue.
2. Make an analysis of all forms of taxation and select taxes common to all.
3. Choose your preferred option.

The choice of the form of taxation should be made on the basis of your net profit, and not on the volume of tax burden. In some cases, it makes sense to choose a system with high taxes, which will save in the long term or achieve a certain goal - occupying a certain market segment or similar.

General taxation system or OSNO

Applicable to individual entrepreneurs and LLCs. It is the default option - if there were no applications for the transition to a different form, then it is OSNO that is used. Requirements include maintaining accounting keeping a book of expenses and income.

OSNO taxes for LLC:

• The main tax is the corporate income tax in the amount of 20% of the profits.
• Value Added Tax VAT - 0, 10 or 18%.
• Property tax of organizations in the amount of up to 2.2%.
• Insurance premiums for employees - 34%.

Taxes OSNO for individual entrepreneurs%

• Personal income tax in the amount of 13% of income.
• VAT - 0, 10 or 18%.
• Insurance premiums.

The main disadvantage of OSNO is the complexity of the calculations - only experienced accountants can handle them.

Simplified taxation system STS

LLC under the simplified tax system do not pay property taxes, income taxes and VAT. An individual entrepreneur is exempt from VAT, personal income tax and property used in activities. The simplified tax system is not available to everyone.

STS requirements for LLC:

• Less than 100 employees.
• Income less than 60 million rubles per year.
• Lack of representative offices and branches.
• Income for the last 9 months is less than 45 million rubles.

There are no restrictions for individual entrepreneurs.

Tax rates STS: 15% for taxes on income minus expenses and 6% on income. The latter option is preferable for low-cost stores. Most often, entrepreneurs choose the first option with a simplified taxation system of 15%. However, you should not consider this option the best - before making a choice, it is better to analyze both options.

Unified tax on imputed income or UTII

It is a unified tax on imputed income, that is, a flat tax on a specific type of activity. This tax does not depend on income, it is paid even in the absence of it. Payment is due every quarter.

Conditions for the transition to UTII:

• Suitable type of activity.
• Less than 100 employees.
• Must be permitted in the area where the activity is carried out.
• For LLC - share outside organization should be no more than 25%.

The transition to UTII is impossible for individual entrepreneurs on a patent basis, and for those who pay agricultural tax.

Patent system or PSN

Currently, there are 47 types of activities that fall under the patent taxation system. You can find them in article 346.43 of the tax code. The rate for individual entrepreneurs is 6% of the possible annual income. For the transition, the company must have no more than 15 employees, and the annual income must not exceed 60 million rubles. The term of the patent is from a month to a year.

The main advantage of PSN is the lack of reporting, the need for cash register and a fixed tax amount. This option is optimal for entrepreneurs whose activities are seasonal and hardly applicable for stores.

How much does it cost to open a store

Many are interested in how much the opening will cost own store? Which store to open with minimal investment? It is simply impossible to answer this question even somewhat unambiguously, there are too many factors in use. What exactly are you planning to sell? In which city will the store be opened, and in which area? Because of this variety, prices vary very, very wide. Most often, you can say something definite already at the stage of business planning, and then a new, even more interesting question arises: where to find the start-up capital to open a store?

Experienced entrepreneurs start looking for funds after registering a business. In this case, it turns out to be detailed business plan, in which you can see the entire project with an indication of the amount for its implementation. It is possible that the required amount could have been found strongly in advance and now there are no problems with the issue of payment.

Otherwise, you can refer to the following sources:

• Investors... After you have ready-made business plan, you can try to find an investor for the project. Unfortunately, this path is one of the most difficult - not everyone is ready to invest their own funds in your business.
• Banks... A bank loan is also a common method of solving the problem. However, you should not think of it as a panacea - it often falls on the shoulders of a novice entrepreneur like a yoke, significantly hampering business development.
• Friends and relatives... You can always try to involve friends or relatives in the case. Moreover, we are talking here not only and not so much about a loan, but about a full partnership. After you develop, you can simply buy back the share.

Attracting first customers

After opening the store, the question of attracting the first customers arises. Currently, marketers have managed to come up with many recipes for success, but the simplest and at the same time effective are:

• Distribution of leaflets... The main thing here is a bright, attractive design that would make a person not only take a leaflet, but also become interested in its content. It should also contain important information regarding the products you offer, as well as the address, contact numbers, etc. You can distribute leaflets not only on the streets, but also scatter them in mailboxes and put them on tables in supermarkets.
• Posting ads... The method is as simple as it is effective, but not without drawbacks. Not so many people look at the message boards (unless they are at public transport stops). In addition, such a method can spoil the reputation in the future - "advertising on pillars" is perceived by many negatively.
• Display advertising... Perhaps the most optimal method today. You can place an ad in newspapers, on television, but, above all, you should advertise on the World Wide Web. The latter option is especially good because it does not require so much investment, and the audience coverage will be simply huge. In addition, you can choose literally any convenient format for your ad.
• Recommend to friends... You can tell your acquaintances, friends, relatives, relatives of friends, etc. about your product. This option will be the most in a simple way advertise your product without spending any money at all. At the same time, it is also distinguished by its efficiency, because we all trust our own environment much more than even the most beautiful advertising leaflets. Do not discount the word of mouth effect. Even experts admit that he is one of the most effective methods advertising.

Finally, it's worth giving some tips that might come in handy for aspiring entrepreneurs who are thinking about how to open their own store.

Instead of developing their own brand entirely, entrepreneurs prefer to work on a franchise. This phenomenon is called franchising and is a special type of relationship between entities, in which the franchisor transfers the rights to conduct business, without limiting either the basic principles or business model of the franchisee.

This approach has its pros and cons.

Advantages:

1. Cost savings;
2. Product certification;
3. Ready ground for business (no need to develop a strategy, concept, etc.);
4. More acceptable credit conditions;
5. Reducing advertising costs (the brand will not have to be promoted once again);
6. Centralized marketing strategy;
7. Support by the copyright holder in terms of procurement, supplies, design and personnel training.

Flaws:

1. Difficult conditions for both sides due to shortcomings legislative framework RF.
2. The contract is concluded for a period of 5 years. Termination is associated with fines.
3. Monthly royalty expenses.
4. Constant control by the brand owner and some restrictions.
5. Franchising does not replace the need to go through numerous bureaucratic procedures, including registration of an LLC or individual entrepreneur.

You can find franchises of many stores in ours.

Conclusion

As you can see from the above, today, if not everyone, then many can open a store. You need to know where to start to open your store. The main thing in this business is careful planning and understanding of the store's working processes. Of course, no business at the beginning of the journey is complete without a lot of troubles, but if you follow the advice given above, after a year or two, your own outlet will begin to bring a stable income. We hope that we were able to help you, and now you can easily answer the question of how to open your store!