Business plan for a small hotel. Hotel business plan. How much can you earn at the opening of the hotel

Previously, the word "businessman" made the average person imagine a solid man in a suit, who is driving an expensive car. Today, however, one sixth of the country's population is engaged in business. Some trade in the market, others are engaged in large and risky investments. (See How to make money on). This article will focus on opening a mini-hotel or hotel, an example of a hotel business plan for 24 rooms (44 places to stay) is described below.

Building for a hotel

Hotel business: how to open a mini hotel, hotel

Today, the hotel business is quite stable and profitable. You can start earning income from the hotel business in any region of the country. He is the safest kind entrepreneurial activity. An investment in a (mini) hotel or hotel will guarantee a steady income, but only if the hotel is run by a knowledgeable person.

Creating a hotel should begin with the choice of premises. It is best to build or buy a suitable building, because renting it for a long time is far from the best best idea. (Business ideas for small town cm. ). The building on several floors is perfect for creating a small mini-hotel. A well-written hotel business plan is needed for many purposes:

1. Used as finished presentation for investors.
2. It is constantly used for internal use as the main management tool.
3. Needed to determine all costs, risks, "pitfalls". Approximately helps to calculate the future income of the business and its prospects.

Description of the business plan for a three-star hotel with 24 rooms

Project purpose: open a 3-star hotel with 44 beds (24 rooms)

Objective of the project: service and accommodation for a comfortable stay of guests of the city, tourists.

Demand: In Russia, the demand for hotel services is constantly growing. There are many reasons for this: a jump in the tourism business in Russia, an increased influx of foreign tourists, the opening large enterprises together with other countries, holding exhibitions and seminars throughout the Russian Federation.

Given the deterioration of the quality of the environment, hotels located in clean, untouched corners of nature, far from civilization, are becoming more popular.

Marketing Campaign: In order to ensure a sufficient number of customers, the hotel will be advertised using printed publications(newspapers, magazines), flyers advertising information about the new hotel, the Internet. There will also be agreements with several travel agencies about advertising our hotel to tourists.

Hotel production plan

The area of ​​the hotel is 1200 square meters. Includes 24 rooms for accommodation, of which:

• Suite rooms - 4 pcs.
• 2-seater - 16 pcs.
• 1-seater - 4 pcs.

The hotel also has entertainment facilities:

• A cafe;
• Restroom;
• Billiards.

The financial side of the hotel business plan

The duration of the calculation period is 2 years (the time of construction of the building) plus the time of subsequent operation.

A) The total amount of investments - 18 - 24 million rubles:

• building construction - 800 thousand - 1.2 million rubles.
• arrangement of the territory, construction of a parking lot - 3 million rubles.
• design and pre-project work - 11.4 - 14 million rubles.
• purchase and installation of equipment - 2.8 - 4.8 million rubles.

It is necessary to take into account possible unplanned expenses.

B) Current costs will consist of:

• Wages and transfers to social funds.
• Operating costs.
• The cost of repairs, maintenance of the hotel.
• Possible tax for the use of land.

The salaries of employees (manager and six or seven employees of service personnel) will amount to 1.44 million rubles. in year.

Operating costs consist of payment for electricity, water and heat supply. It also includes the purchase of groceries and detergents, communication fees, etc. The cost of operation will be 800 thousand - 1 million rubles. during the accounting period of operation of the hotel.

C) Main sources of income:

• Income from renting rooms - 6 - 7 million rubles,
• Income from food and drinks 1.4 - 1.8 million rubles.

Additional sources of income:

• Billiards - 100-200 thousand rubles.

The total annual income of the hotel (hotel) will be: 7.7 - 9.5 million rubles

The project will pay off in 5 years, profitability - 60%. Using discounting in determining the payback period, you can name a figure of 6 years.

The discount rate in a market economy depends on the percentage of the deposit on deposits, however, in practice, most often, increased values ​​are used, taking into account the unstable economy and investment risks.

After a while, the hotel service sector can be significantly expanded by adding several innovations:

• Swimming pool;
• Sauna;
• Summer cafe;
• Playground for children;
• Bowling;
• Massage room.

This example of a hotel business plan will help you open a mini hotel (hotel), as well as take a bank loan for business. Good luck to you!

Business plan for a mini-hotel: analysis of the demand for an idea + 5-star classification + 4 promotion methods + detailed plan expenses and profits.

Demand for renting hotel rooms among the population has been increasing over the years. This is facilitated by the presence of a flow of interested tourists, as well as the growing popularity of business trips among employees of office companies.

Mini-hotels are in particular demand. They are ideal for middle class people. In addition, mini-hotels have an atmosphere of home comfort.

If you see yourself as the owner of such a business, your "guide" is mini-hotel business plan which must be compiled. About its main sections, as well as other important information you will get from our guide.

Starting capital of the business: from 1,900,000 rubles.

Payback period according to the plan: 6-7 months.

The first thing to understand before creating a mini-hotel business plan is to clarify 4 categories of hotels for yourself:

• mini-hotel (no more than 50 rooms)
• small hotels (about 150)
• medium hotels (no more than 300)
• large hotels (over 300)

A mini-hotel is the best option for those with a limited budget.

Analysis of the demand for ideas for the hotel business

When creating analytics for a mini-hotel business plan, there are a number of factors to consider, namely:

• The location of the hotel, taking into account the characteristics of the area(the level of noise, gas pollution, as well as the presence of factories or industrial enterprises in the neighborhood).
• The number of competitors. It is necessary to make a list of the closest hotels, indicating as advantages (free parking, own restaurant, laundry), as well as shortcomings (low level of service, overpriced).
• The level of demand among residents and visitors. The target audience for a mini-hotel can be both businessmen and tourists.

In which cities do mini-hotels open most often?

Over the past decade in Russian Federation 44% of hotels were opened in Moscow. 2-3 star hotels are the most popular here (we will return to the classification by star rating in the next section). But, despite this fact, the demand for luxury hotels is also growing.

St. Petersburg is in second place with 39.5%. Petersburg relies on mini-hotels located in the city center.

In general, the demand for small hotels is increasing throughout the country. This information must be noted in the business plan of our mini-hotel, because. it emphasizes the relevance and relevance of the idea for business. This is especially important if the business plan is being created for presentation to potential investors.

What you need to know about the hotel classification system?

Hotel business objects, both in Russia and in foreign countries, are classified according to a rating scale, better known as the "star" system.

There are 5 main classes of hotels: from less comfortable (1 star) to hotels with high quality services (5 stars). Hotels with the highest characteristics receive 6 stars, the so-called De Luxe class.

Let's take a closer look at the conditions that determine a particular class of hotel. This information will help you with your inn (sections about necessary equipment, personnel, etc.).

1 star.

2 stars.

3 stars.

4 stars.

5 stars.

Business plan for a mini-hotel: we analyze step by step

Let's analyze a short version of a business plan for an imaginary mini-hotel located in the city of Moscow with 30 rooms (level - 3 stars). Let's start with general information that describes our business project.

The goals of opening a 3-star mini-hotel in Moscow:

1. Providing the population with services for renting hotel rooms for a certain line with high-quality service.
2. Getting a net profit from the hotel business in the amount of 25% of the total profit.

What services will be provided in the mini-hotel, according to the business plan?

1. Rooms for rent based on the number of nights spent.
2. Providing free parking for hotel guests.
3. Room service, free breakfast.
4. Dry cleaning services on site.
5. Availability of Wi-Fi.
6. Providing an extra bed for a fee.
7. Holding events, organizing sightseeing tours, selling tickets for theatrical performances and movie screenings.
8. Transport services in the city.
9. Free information help.

1) Target audience in the mini-hotel business plan

The business plan must indicate the intended target audience. The rest of the planning stages depend on this information: the choice of promotion methods, the interior, the pricing policy.

Mini-hotel rooms are most popular among couples, tourists from neighboring countries, mid-level businessmen and employees of office companies for the period of a business trip.

The distribution of demand for rooms in mini-hotels is as follows:

• Double rooms with one large bed - 54%.
• Double rooms with separate beds - 27%.
• Single - 15%.
• Other - 4%.

2) What business promotion methods are suitable for a mini-hotel?

The primary task of doing business is to have a target audience for the provision of goods and services. Therefore, one of the main points in drawing up a business plan for a mini-hotel is to find an interested buyer.

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The specifics of opening a hotel business in resorts requires a particularly careful weighing of the stage-by-stage scenario of action. Even with increasing demand for Russian seashores, the hospitality industry is highly volatile. And the seasonality of the enterprise gives rise to great doubts about the possibility of obtaining greater profitability. In this article, read about how to draw up a business plan for a hotel by the sea, read the example given and calculate your strength based on it.

Hotel and restaurant business is one of the most difficult areas in business. A simple buying and selling scheme does not work here. How well you define target audience how correctly you choose the location, how competently you build advertising campaign, and the success of the enterprise depends on many other factors.

Today it is difficult to imagine a major undertaking without a clear and comprehensive financial plan. In the hotel business, as in other areas, it is necessary to consider the level of workload of the enterprise, which is extremely difficult to predict. However, there are some average indicators from which you can and should build on.

The main feature of the hotel business on the sea coast is the uneven workload of the hotel. In the summer, an ordinary resort hotel has no end to clients (provided that you present yourself correctly). Between October and early May, such hotels either cease to function or take steps to reduce staffing, costs, and practically reduce activity to a minimum.

What costs need to be taken into account

Of course, you can choose for yourself a special policy for the provision of service, pricing policy and targeting wealthy citizens. But in this article we will give a list of the necessary minimum, without which no self-respecting hotel can exist.

Expenditure:

• Company foundation
• Buying or renting real estate
• Employee payroll
• Redevelopment of areas
• Rough and fine finishing
• Room design and interior design
• Catering, cleaning and room maintenance equipment
• Furnishings
• taxes
• Hotel promotion
• Utility expenses and monthly expendable materials

So we need to open a hotel in resort town. For example, let's take the city of Kerch in the Crimea and start from the realities of such a city. In our "standard" hotel there will be a minimum service: free Internet; maintaining the proper condition of the room fund; possibility to provide an iron and ironing board; buffet on the ground floor and a shop.

Premises for a mini-hotel by the sea

In this example, we will rent a room. The mini-hotel will be designed for 20 rooms, 3 of which are deluxe, 9 standard double rooms and 8 single rooms for guests. To open such an institution, we need an average of 500 m2.

The success of your business depends on the choice of location. We will choose a building located 30 minutes from the coast. You can get there by public transport in 10 minutes. There is a parking place for cars (because some of the guests come by their own transport). Let's put on rent payments 200 000 rubles monthly.

Here we note that you may prefer a room with a smaller footage, but it should be borne in mind that, according to the norms, one guest should have at least 15 square meters of room area. The building must be equipped with good ventilation, hot water supply, etc.

We will take into account the fact that you may have to restrain the price at the first stage of the development of the business. Therefore, we propose to take into account the following figures: Suite - 4400 rubles per day; double room 3200 rubles; standard single room 2000 rub. Let's calculate the average cost of a room - 2900 rubles. per day. Our hotel can accommodate up to 32 people at a time. The occupancy of the hotel on the sea is extremely uneven. 4 hot months it will be up to 100% (let's take 90%), and in winter it can decrease significantly.

For 4 months, the company's income will be about 10 million rubles.

Credit

We will need to take out a loan for rent, organizational issues, the arrangement of the hotel and its advertising. The loan amount will be 11,600 thousand rubles. Let's take it for 15 years. For the purchase of furniture, appliances, sanitary ware and others, we allocate an amount of 5 million rubles. We will need to equip common areas, as well as all technical areas - 1.8 million. Opening a company, obtaining permits and legal services 100 thousand rubles.

In the current environment, promoting a business on the Internet has become a necessity. We will set aside 200 thousand rubles for the opening of our own website and other promotional products. Don't forget about unexpected expenses. This is something that was accidentally forgotten; bureaucratic costs; loss and damage to part of the property, etc. We will lay down expenses for unforeseen circumstances of 700 thousand rubles.

Employees

When calculating your business plan for a hotel by the sea, you will need to study the level wages In your city. What staff do we need:

• Director with a salary of 30,000 rubles.
• 2 administrators at the reception in 2 shifts - 2 x 17000
• 2 cash tellers - 2 x15000
• 2 sellers in the buffet - 2 x 16000
• Maid, cleaners 5 x 14000
• Armor specialist - 17 thousand rubles.
• Advertising manager - 18 thousand rubles.
• Accountant for 0.5 rate - 17,000 rubles.

The total salary fund will cost 250 thousand rubles. every month. Let's not forget about taxes on this amount (about 40% of the payroll) - 100 thousand rubles.

The taxation system will need to be chosen together with the accountant. We will assume that the choice will fall on the "simplified". It is important to take into account the seasonality of the enterprise. We will allocate 15% of the proceeds to replenish the city treasury in the form of taxes.

It is not necessary to protect the institution with the help of a permanently in the service of a security guard. Today more and more hotels resort to the help of private security companies, whose services are cheaper than the content of the staff. We will allocate 15 thousand rubles. per month for these purposes.

After drawing up a business plan, you need to consult an accountant, but it is advisable to apply a simplified taxation system for such an area and pay 15% to the city treasury.

In addition, we will need some kind of protection of the enterprise. Maintaining a staff of security guards is very expensive, so we will contact the private security company to install a “panic button”. The price of their services will be 15,000.

In the previous paragraphs, we did not mention utility costs. The area of ​​our hotel is considerable, therefore, approximately 65,000 rubles must be provided. In addition, every month it is necessary to purchase consumables at the hotel - 30,000 rubles.

Monthly profit will be 1,317,500 rubles. For 4 hot months with a 90% hotel occupancy, you will earn 5,270,000. Use our example to form your business plan using a simple algorithm. And only after these estimates go to a professional estimator for detailing.

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Business plan for opening a small hotel with 20 rooms in a city with a population of 700 thousand inhabitants.

How much money do you need to start a hotel business

According to preliminary calculations, it will take about 11,610,000 rubles to open a hotel with 20 rooms in a rented room:

Investment capital is planned to be collected from the personal funds of the project initiator (30%) and borrowed capital - a bank loan (16% per annum for 5 years).

Description of the offered products and services

In our hotel, clients will be offered standard double rooms (9 units), single "budget" (8 units) and double "luxury" (3 units). The price of a single "budget" is 2000 rubles. per day, double standard - 3200 rubles, double deluxe - 4400 rubles. The maximum capacity of the hotel will be 32 people. Visitors will be provided with free wi-fi, iron with ironing board, set of bathroom accessories. A shop and a buffet will be open from 07:00 to 23:00, where you can buy hot pastries, drinks, confectionery, tea, coffee and personal hygiene items. According to our calculations, the average annual occupancy of the hotel in the first year of operation will be 70%. That is, on average, out of 20 rooms, 14 will be paid. The peak, busiest period will fall on September - December and February - May. A decline in demand for hotel services is expected in January and during the summer period from June to August. We will also take into account the time to promote the business, to create a base of regular customers.

Potential Annual Revenue will amount to 15.12 million rubles.

Download hotel business plan

Hotel production plan

The size of the leased premises according to the plan will be 580 square meters. The premises will be located in a densely populated part of the city, a 15-minute drive from the city center. This is a very convenient location, with several access roads and ample parking. The rent will be 203,000 rubles per month. The contract is concluded for 8 years with the possibility of extension. The room meets all sanitary and hygienic requirements for such objects. Here are just a few of them:

• The volume of living space per person is at least 15 m3;
• There are all necessary communications, including hot and cold water supply, electricity, ventilation and sewerage;
• Each room will be equipped with a ventilation system;
• The garbage chute is installed on the stairwell. The wall of the chamber is lined with ceramic tiles.

The average room size will be 25 square meters. 20 meters will be allocated to the room itself, the rest - to the bathroom and corridor. In total, the hotel will be equipped with 20 rooms (this is optimal for a room area of ​​580 square meters). 500 sq.m. will be allocated for accommodation. meters. The rest of the space will be dedicated to the reception, utility rooms, staff room, ironing room and a small shop-buffet. A standard hotel room will include two 145 cm wide beds, a wardrobe, a mirror at the entrance, a nightstand for suitcases, a telephone, a small TV, two table lamps, two chairs, an armchair, a couple of nightstands for small items and a mini-fridge. The floor covering will be soft carpet. The director (manager), reception workers (2 people), cashier (2 people), service personnel - cleaners and laborers (5 people), room booking agent, advertising and promotion manager of the hotel will be employed as the staff of the organization , accountant, buffet worker (2 people). The total staff will be 15 people. Wage Fund - 248 thousand rubles per month.

What taxation system to choose for opening a hotel

The organizational form of the hotel will be a company with limited liability with two founders. As a taxation system, it is planned to apply the simplified tax system (“simplified”), 15% of the organization’s profit.

Marketing and Advertising

The following advertising channels are planned to be used as ways to promote hotel services:

Hotel financial plan

The final stage of the business plan is the calculation of profitability and return on investment. The fixed monthly expenses of a mini-hotel will be:

Total - 848,760 rubles per month.

How much can you earn at the opening of the hotel

Net profit at the end of the month of work will be 349,554 rubles, profit per year - 4,194,648 rubles. The profitability of the business is 41.2%. With such indicators, you can count on a return on investment after 33 months of hotel operation.

Recommended download hotel business plan, from our partners, with a guarantee of quality. This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Step-by-step plan for opening a hotel

1. Creation marketing strategy, market analysis.
2. Search and purchase of premises.
3. Registration and obtaining certificates, permits.
4. Purchase of equipment, furniture.
5. Hiring staff.
6. Arrangement of rooms in accordance with the requirements and norms of regulatory authorities, GOST.
7. Advertising.
8. Starting a business.

How to choose equipment for activities

When choosing equipment and furniture, it is worth remembering that there is a mandatory minimum set of equipment that should be in every room. You will need to buy a table, chair, bed and wardrobe. It is also necessary to install a lamp, hang a mirror, lay a carpet or bedside rug. When choosing the necessary one, it is worth giving preference to a single style of room design. Harmony is the way to business prosperity.

Which OKVED to indicate during registration

• 10 - hotel activities;
• 20 - provision of places for short-term residence;
• 30 - camping activity;
• 90 - provision of other places for temporary residence.

What documents are needed to open

To legalize a business, registration of an individual entrepreneur or LLC is required. If the opening of the hotel is planned in a residential premises, a change in the status of the premises will be required.

Do I need permission to open

Opening a hotel is not subject to licensing. Obtaining a certificate for assigning stars is a voluntary service. But it is necessary to obtain permission from the SES and the fire inspectorate.

Opening technology

The technology for opening a hotel is whether a new building will be built or apartments located on the first floors of high-rise buildings will be converted in the private sector. With new construction, it is worth adhering to the requirements of norms and GOSTs. If redevelopment is carried out, the main thing is to legalize it. The prosperity of a business depends on the quality of the services provided: the cleanliness of the room, the availability of an Internet connection, the attentiveness of the staff play an important role. The choice of individual style is the way to recognition. Make the hotel the best in the region, and it will bring a significant profit.