Fitness club franchises. How to open a gym, where to start? How to sell a fitness club franchise

I hereby give my consent to the processing of IKS-FIT SERVICE LLC, 127572, Moscow, st. Uglichskaya 12/1, (hereinafter referred to as the "Company") of my personal data and confirm that by giving such consent, I am acting on my own free will and in my interest. The consent applies to the information entered in the registration fields of this website of the Company (name, surname, e-mail, phone number). I give consent to the processing of personal data in order to receive the services provided by the Company. The processing of personal data is carried out by the Company in the following ways: processing of personal data using automation tools, processing of personal data without using automation tools (manual processing). When processing personal data, the Company is not limited in the use of methods for their processing. Consent is provided for the implementation of any actions in relation to personal data that are necessary to achieve the above goals, including without limitation: collection, systematization, accumulation, storage, clarification (update, change), use, distribution (including transfer), depersonalization, blocking , destruction, as well as the implementation of any other actions with personal data in accordance with applicable law. I hereby acknowledge and confirm that if it is necessary to provide personal data to achieve the above goals to a third party, as well as when attracting third parties to provide services for these purposes, the Company has transferred its functions and powers to another person, the Company has the right to the required extent disclose information about me personally to such third parties, their agents and other persons authorized by them in order to perform the above actions, as well as provide such persons with relevant documents containing such information. I also hereby acknowledge and confirm that this consent is considered to be given by me to any third parties specified above, subject to relevant changes, and any such third parties have the right to process personal data on the basis of this consent. This consent is given by me indefinitely, but can be revoked by sending me a written notice to the Company at least 1 (one) month before the moment of withdrawal of consent by mail [email protected]

Fit-Studio belongs to the federal network of fitness clubs X-Fit, which has more than 60 branches throughout Russia. On the market this company has been working for over twenty five years. To open a club under this franchise, investments from five to twenty-five million rubles are required. The amount of royalties depends on the useful area of the club and is paid at a rate of 100 rubles per 1 square meter. The estimated payback period is from one year.

When working on the Fit-Studio franchise, the partner receives:

consulting support;
club staff training;
a personal page on the main website of the company;
marketing support;
development of an individual business model.

Before the opening of the club, individual project premises, if necessary, recommendations are given for a high-quality repair. From the very beginning of cooperation, a personal manager is assigned to the franchisee, who advises the partner throughout the entire period of work. The franchisor company also exercises control over the quality of the services provided. The partner gets the right to participate in all meetings of his colleagues from other regions, which allows them to exchange experience and secrets of business development. Everything you need to design a club is provided, assistance is provided to minimize development and marketing costs.

Room requirements:

the minimum area should be 220 square meters;
a bathroom is required, or it should be possible to install it;
there must be a shower room, or the technical possibility of installing it;
the entrance to the premises should not be associated with the entrance of a residential building;

Fitness club Fit-Studio is recommended to be located on the ground floor and on the first line of houses. It is advisable to have on hand a lease agreement for a period of at least five years, or ownership of the premises used. It is also recommended that the franchisor open a club within walking distance from a public transport stop or a metro station so that customers can walk to the hall in no more than ten minutes. High permeability of the place where the club is planned to be located is also desirable. X-Fit recommends opening the fitness center where there are large windows and daylight is possible. In this case, the ceilings must be at least three meters, and parking near the club is desirable. To make the business more likely to be profitable, it is recommended that the club be located in a residential area with a high population density.

X-Fit

Separately, you can talk about the format of the club - it, in turn, also refers to the above brand, but at the same time it is a club of the Premium and Business segment. What does this imply? First of all, this type of cooperation means opening a large complex with an area of two thousand square meters or more. Several gyms, seawater pools, cardio zones and martial arts zones are already located here. The X-Fit fitness center also includes SPA and beauty salons, saunas and steam rooms. In addition, the complex houses a fitness cafe with a wide range of dishes. Naturally, the volume of investments can be definitely higher than in the previous case, but everything, of course, is calculated on an individual basis.

World class

The brand is owned by Russian Fitness Group. Today, more than 30 branches operate under this franchise in Russia and neighboring countries. The franchising activity of the company started in 1999. Investments here amount to 30 million rubles, and there are no royalties.

By concluding an agreement, the franchisee receives a business plan, as well as all architectural and design solutions for opening a club. We provide PR support, train specialists of the fitness center in all positions, from administrator to fitness trainer). In the work of World Class, various automated systems, which allow you to track all statistics and control in detail the work of the club. All consulting support is provided, a personal manager is assigned. The franchise is also relevant for those who already have their own fitness club - the company can carry out all the necessary rebranding work.

GOLD "S GYM

Franchise program this club has been operating in Russia since 2006, and today five branches operate in our country under this franchise. The initial investment volume here is from 50 million rubles. Royalties are calculated individually, and the approximate payback period is from three years. In total, about 700 clubs are currently operating under this franchise in thirty-five countries of the world. By the way, Arnold Schwarzenegger once trained in this club and spoke positively about him in one of his books (the brand appeared back in 1965). Thus, the franchisee gets here a legendary brand, recognized all over the world.

The partner is provided with full consulting support, an individual business model and training for the club's staff. Are being developed advertising campaigns and marketing support is provided. All the necessary software is provided to automate the work of a fitness club. The services of a design and architectural bureau are provided to create a corporate complex. A separate site is being created.

The premises for the GOLD "S GYM club must have an area of at least 1500 square meters, and the lease agreement must be at least ten years. In total, the club usually houses about 95 simulators, which, in fact, spend a significant part of the investment.

SLimclub

More precisely, SLimclub is a wellness studio that implements various methods for losing weight. In particular, unique equipment is used here, for example, a barot-trainer, a roller massager, pressure therapy devices, electrostimulators and much more. This option can be called a good alternative to traditional fitness using standard sports equipment. According to company representatives, their equipment is high-tech and allows you to get rid of excess weight in a shorter time than in the case of conventional fitness. At the same time, the target audience here are exclusively women and all classes are held in a fairly comfortable environment.

As for investments, they start here from two million rubles. Royalties are paid at a rate of 150 rubles per square meter of the hall. The payback period is from six months. Low competition in this segment is obvious, but in large Russian cities there may be wellness studios of other brands. In any case, the franchisee receives full marketing and consulting support... The franchisor assists in finding and selecting suitable premises, develops all the details for successful business promotion and conducts trainings for the fitness center employees. Also provided is a design plan for the studio (design project). All information about the new studio is posted on the official website of the company.

Features of opening a fitness club

A distinctive feature of any fitness club is ample opportunities for development. Fitness does not stand still, new training methods are constantly being developed, and with them the possibility of obtaining additional and more solid income from such a business increases. Moreover, people come to do fitness for different purposes - someone uses it for weight loss, and someone - for general development and pastime. Depending on the specifics of the franchise, if you wish, you can offer customers sports nutrition, equipment or clothing - it is obvious that such products will be in demand among people involved in fitness. Some options for cooperation represent the sale of a huge range of services, so a modern fitness center is comparable to a large production facility, where many business and technological processes are carried out.

As for the design permits, it is important to comply with the requirements of firefighters - this, in particular, implies the conclusion of a contract for the installation and maintenance of fire alarm systems. As a rule, the employees of this service can advise the most professional organization for the installation of the appropriate equipment.

Every person wants to become healthier, more attractive, lean and strong. A prerequisite for this is regular training, but few do it on their own at home. The services offered by fitness clubs are in constant demand. Good franchise fitness guarantees stable profits.

Features of fitness franchises in Russia

According to statistics, only 2% of Russians do fitness in fitness clubs. In Germany, for example, this figure reaches 14%, and for the USA it is even higher. A highly competitive environment has been created there with a variety of ways to attract customers. The fitness industry in Russia is growing for 2 reasons. Firstly, this is a relatively new industry, which began to develop actively only 5 years ago. And secondly, in Russia, during the crisis, the level of stress increases among people, against the background of which 2 trends are manifested: the sphere of influence of alcohol stores and the sphere of healthy lifestyle are growing. That is, some people start drinking, while others - to expel energy.

That's why the main task fitness clubs not to entice people from others with a lower price or promotions, but to form a new customer base of those who do not yet know how to spend the evening.

The world average for the healthy lifestyle market is considered saturated when 10% of the population is involved in it. Only with this figure, the fitness clubs of the gym begin to compete with each other. Until then, doing the fitness business can be profitable and stable.

The fitness industry is growing every year. There are 2 options for joining this business area: good business plan and start your own business or start a business by joining a franchise. After the last economic crisis, the cost of starting a new club has increased, so starting a fitness business from scratch has become quite risky: strategic miscalculations of the first steps can lead to failure. By buying a network brand franchise, an entrepreneur gains the necessary experience, reducing his risks to a minimum.

You can work in various formats:

fitness clubs especially for women;
"at home" format;
complex with a swimming pool, solarium and providing massage services;
gym;
in the segment of premium clubs.

The peculiarity of the fitness business is such that when choosing a franchise, you need to take into account the format, and not just the size of the lump-sum contribution and investments. To select it, you need to determine the audience that will be interested in the new club. For clients who do not have problems with money, a club with a swimming pool, a sauna, a spa center and spacious rooms are suitable. To work with the middle layer, the range of services can be limited, and the room for the gym can be taken smaller. The format of "fitness for women" has become widespread in Russia, that is, fitness clubs in which women can freely practice, without being embarrassed by the attention of men.

Own business or franchise

Every entrepreneur at the beginning of his journey faces a choice which is more profitable and easier: his own business or a fitness club franchise. A new, untreated brand is good for small towns, where the choice of sports clubs is not particularly large. To open a fitness center in a large city, it is better to pay attention to network offers, the advantages of which are obvious.

In franchising, the most important problems will be renting premises and resolving issues with regulatory authorities. The promoted brand takes on the rest of the load. After the purchase of the franchise, the work of the sports club will be adjusted in the shortest possible time. The franchisor will help you buy equipment, help you choose a room for a gym. A personal consultant will regulate technological processes, conduct professional training of instructors.

The promoted brand will in itself become attractive to the client, so it will be possible to reduce marketing expenses. Together with the franchise, the entrepreneur receives ready business plan, help with accounting, new marketing strategy... Some franchises can be purchased on credit.

Advantages

When choosing a brand under which you are going to open your business, correctly appreciate all the advantages and risks. The following factors are among the benefits of fitness club franchises:

Operational business solutions for business development are transferred to the franchisee along with the name of the company. The franchisor will share a business plan, its policies and plans, business rules. That is, a huge part of the work that would have to be done on your own will be done for you.
The franchisor will help with choosing the location of the club, provide equipment or the opportunity to buy it at a discount, and take care of other details. Some of your customers will now choose your club based on your brand.
The franchisor, as a rule, has already developed training manuals and instructions for the personnel.

disadvantages

Fitness franchises have virtually the same disadvantages as any other segment:

How to choose a ready-made brand

The first step is to determine the range of fitness club franchises available to you based on the size of your business entry fee. The main problem when choosing a franchise is that large chains do not reveal their real economic indicators before concluding a contract with them. Therefore, you will have to choose a franchise based on known visible facts and intuition. A good step is to choose a couple of the most attractive ones, travel around their most successful franchisees, talk to their owners, and look at their business plans. Sometimes one day of communication and observation of the work of a successful franchisee is worth all the financial calculations.

The second step is to determine the location of the future club. Franchises of the premium segment in the conditions directly stipulate the location of the club: for example, in shopping and office centers or in sports complexes. The location of the fitness center influences the attendance 100%. If the club is located near the metro or inside a residential area, then it will attract more people. Transport accessibility is very important: a place at the intersection of the main streets of the area with a parking space will be more popular with customers.

When choosing a place for a club, it is sometimes more profitable to go not only from the place of residence of the main clientele, but also from the place of work. The vast majority of fitness club visitors prefer to exercise before or after work. Of course, it is preferable for them that the place of study is near the office. Therefore, for new projects, you can consider areas adjacent to areas of business activity.

Cost overview

An important step is choosing the company that you want to purchase the franchise from. Minimum start-up investments, from 560,000 rubles. up to 650,000 rubles, requires a FitCurves or Body Forming franchise. The American chain FitCurves has extensive experience working with franchisees: since 2009, it has opened 320 gyms. 45 points are owned by the Body Forming brand, which appeared in 2014.

The more expensive segment is the Fit-n-Go franchise. To start working with it, you will need 1,200,000 rubles. The program is popular due to the wide support of partners. Since 2014, 71 franchises have opened on the network.

2,000,000 - 2,500,000 RUB will be required to open enterprises under the brands Antifitness, Gemmfit, Tonus Club. Since 2007, the Tonus Club network has expanded to 150 establishments. The rest of the companies appeared later, around 2015-2016. Antifitness has 9 new franchised offices, Gemmfit - 12.

There are even more expensive franchises in this segment: to start under the brand international company FitStudio will need 5 million rubles, and the opening of the AlisGood club will require financial investments of 7 and a half million rubles. Since 2008, 38 establishments have been successfully operating under the Fitstudio franchise. AliceGood, operating since 2012, maintains 2 of its fitness center franchisees. On average, an investment in the fitness industry pays off in three to seven years.

Opening a fitness club is a laborious process, which can be simplified by buying a franchise. According to statistics, only 25% of independent clubs survive after launch, and the share of clubs operating effectively and profitably under the franchise even reaches 80%.

A healthy lifestyle is becoming more and more popular among people of all ages. If a person adheres to his basic principles, he becomes slimmer, stronger, more resilient and flexible. In addition, everyone understands that this allows you to get sick less often and live longer.

One of the essential parts of this approach is regular training. At the same time, most people do not have the ability or willpower to study at home on their own. It is these factors that guarantee a steady flow of clients to fitness clubs.

A fitness club is a rather complicated enterprise from the point of view of organization. First, you need to find a good location for it in order to attract customers, provided that the rental rate or purchase price is low. Secondly, it is necessary to clearly understand the approximate contingent of clients who will visit the hall and build a policy regarding it.

Moreover, this area is highly competitive. As a result, a potential consumer of such a service has a large number of options to choose from. Accordingly, companies have to look for new ways to attract and spend a lot of money on improvement and advertising. The profit is seriously reduced because of this.

That is why franchising is a profitable option for consolidating in this area of business. Thus, it guarantees the following benefits:

The ability to use the brand of the company that provides the franchise - this will allow you to quickly attract customers with minimal costs;
Assistance in the selection, purchase and installation of equipment in the gym;
Support at all stages of business organization;
Simplification of procedures for obtaining permits and required documents;
Help in finding a suitable location;
Provision of certified programs for group training;
The presence of partners with well-known industry networks, which guarantees discounts on the purchase of both equipment and related products that can be realized in the club (from sports nutrition to water);
Clear definition target audience and differentiating it into groups in order to increase loyalty and the level of profit from each client.

Description and conditions of the most popular options

World class

To date, the company has launched a total of more than 300 establishments in various regions since 1999.

It provides the following opportunities for franchisees:

Training - first of all, it concerns the hired personnel (from trainers to administrators). This will improve their efficiency and increase sales.
Providing modern technologies and the company's developments - this applies to both the fitness industry and corporate information systems, marketing and customer service.
The company also provides services for the preparation of detailed and subsequent financial consulting at all stages of organizing and running a business.
This franchisor provides support in terms of construction and engineering and architectural solutions.
Finally, World Class helps the franchisee establish pricing policies and provides advertising support.

The amount of investment in this case will be from 30 million rubles... It varies by region and other factors.

More information about this network and one of the clubs can be gleaned from the following video:

Another popular company that considers itself to be in a democratic price segment (as opposed to the previous chain). For a lump-sum fee and the franchisee gets the opportunity to receive:

individually developed detailed financial plan;
technology of work;
assistance in personnel management;
architectural design of the premises for the club.

In addition, the company will monitor the quality of the franchisee's work, conduct regular audits, and organize trainings for employees. Since the Alex Fitness chain is successfully developing in the regions, the new club is guaranteed support from regional managers 24 hours a day.

In this case, the total volume of investments will be about 20 million rubles with an area of 1000 square meters. Refunds vary from 1.5 to 2 years, and the profitability will be about 30%, which is a good indicator for this area.

Gold's Gym

The next network, which is the largest in the world. In addition to the standard package of services, including both project development and club zoning, and marketing support, the company provides various bonuses directly for the franchisee himself. Among them, visiting any club in the world for a short time stands out, as well as participating in the annual conventions of this network.

It is interesting that this organization has its own university that trains trainers, as well as a management institute. An important factor for the franchisee is that the club does not have a rigidly fixed model and requirements for the size of the premises and its design: each time it is adjusted to the specifics of the region, potential client audience, etc.

Initial investment will be about 52 million rubles with a payback period 36-40 months.

Zebra Fitness

First of all, it develops in Moscow and the Moscow region. The main feature of the clubs is not only the provision of fitness services, but also SPA. An additional advantage is the availability of clubs of various formats.

It is important to understand that opening an institution under this brand will require a large area of the premises, as well as a high level of costs, which will be minimally equal to 60 million rubles... However, the payback period will not be as high as Additional services increase customer loyalty and increase project profitability.

How to choose a franchisor

A fitness club is not a business that you can open for a short period and forget about it if it turns out to be not profitable enough. That is why it is important to calculate every step and decision in order to get the desired result.

First of all, a franchise should be chosen based on the availability of investments, since this is a very expensive enterprise. Further, having determined the upper threshold for opening costs together with lump sum, you need to find all suitable options. After that, conditions are requested from all selected applicants and compared.
In the process of comparison (or rather, even before it), it is necessary to determine a set of the most important criteria and rank them.
It is advisable to become a client of potential applicants for the role of a franchisor for at least a few trainings in order to understand in practice the company's approach to its visitors and employees.
Also, in the process of analyzing all available alternatives, it is necessary to contact regular customers networks in order to understand why they choose this particular club, whether everything suits them, etc. This is the most objective assessment that will help to understand what the franchisee can count on.
It is advisable that in the package of services the franchisor provides assistance in choosing a suitable location, since the level of competition, the number of potential customers, and many other factors will depend on it. In particular, it is important to know the average income of the target client, which will affect whether he is ready to go to a club in a particular price segment.
The criterion of the network development policy is no less important. This concerns the regions in which the company is developing. If it is widespread only in large cities (for example, in Moscow or St. Petersburg), managers may not understand the specifics of the development of such a business format in the regions. As a result, this will negatively affect the payback period and the level of profitability.

Thus, opening a fitness club is a laborious process that can make buying a franchise easier. However, even in this situation, the future businessman will need to learn how to independently calculate the risks and consequences of his actions.