Related products for flowers. How to open your own flower shop in a small town? Selling flowers: business plan

The flower business seems attractive to many aspiring entrepreneurs. In order to start earning, you need very little start-up capital. And income during the holidays can be impressive. However, everything just seems at first glance. The flower business requires a lot of time and effort. And in order for the business to really make a profit, it is also necessary to understand the offered plants.

The basic principle

People most often go to a flower shop in good mood... The task of the business owner is not only to maintain the positive mood of the client, but also to nourish it. Flowers in the salon should always have an attractive scent and appearance. The seller is obliged to be friendly with the client. The ability to attract a customer is a good trait. You need to be able to guess consumer desires, to recommend to the buyer the most suitable bouquet for a particular occasion.

The flower business is graceful and sophisticated. There is no room for bad mood and ill-treatment. If an entrepreneur behaves correctly, he can also earn good money. The markup for flowers is usually 90-150%. And to open a small shop, you will need no more than $ 7,000. e. You can quickly promote the flower business. Where to begin? First of all, you need to decide on the format of your own business. There are several options for making money on flowers. It can be a small flower stall on the street, a shop, a real boutique or an online flower shop. All four business formats have their own advantages and disadvantages. Let's try to figure them out.

Flower pavilion on the street

Small stalls or pavilions with flowers can be found almost near every metro station, in crossings and on crowded streets. The disadvantage of this format of doing business is huge competition. Two sellers can be just a meter apart. But there will always be plenty of clients. After all, it is usually necessary to work in this format where there is always a huge flow of people. It is not always possible to acquire regular customers. At the same time, flowers are sold well not only on weekends and holidays, but also on weekdays. The main segment is young people who are in a hurry to date. Based on this, you can put a flower pavilion near a small square or park. After all, it is here that you can most often meet lovers.

It takes a little effort if you want to start a flower business from scratch. Reviews of entrepreneurs show that all preparatory work takes no more than a month. All you need to do is arrange a place to rent, find flower suppliers and purchase a tent or pavilion. Here you should definitely take into account the choice of the place where the sale will be carried out. If you have to sell flowers on the street, you should give preference to a heated pavilion. Otherwise, the flower business will turn into a seasonal one. In the harsh winter, plants require special care. And the seller will not be able to stay outside for a long time at temperatures below zero.

It is worth remembering that flowers are a commodity that very quickly loses its attractiveness. Therefore, a trade pavilion can stand for a long time if the entrepreneur ensures a good turnover. The more people pass by the outlet, the better. And it is worth starting work on the eve of the holidays. During this time, sales will be greatest. Then people will already know about the flower pavilion and will return to it again next time. To further increase the number of customers, you can run ads. During the first month of work, have the hired employee distribute leaflets to passers-by with detailed information about the store.

Full-fledged flower shop

This option is suitable for those entrepreneurs who have a start-up capital of at least $ 7,000. e. It is worth choosing a room with an area of ​​at least 30 m 2. The more space will be in trading floor, all the better. This allows you to significantly expand the range of products. Additionally, you can offer customers potted flowers, artificial decor, related materials for the care of garden plants. The wider the range of products, the more income the flower business will bring. Owner reviews show that buyers come for one plant, and take away much more product.

If one seller can work in the pavilion, then there should be several in the store. One specialist should be responsible for arranging the bouquets. This may be a trained employee who has lateral thinking. Both ready-made bouquets for sale and custom-made bouquets can be created. The most popular segment is floral arrangements for weddings. This is not only a bridal bouquet, but also decorations for the banquet hall. Additionally, you can create a catalog with works made earlier. The client, having come to the store, will be able to choose the most suitable option.

Opening a flower business in a store format will require some effort and financial expense. As in the previous case, you will have to find a suitable place for trading. It is also necessary to pay attention to the activities of competitors. You should not open a store if there is already a similar one a hundred meters away. People will most certainly turn to a floral one that lasts longer.

Floristic boutique

The most interesting flower business ideas are associated with the opening of a florist boutique. Everything should be perfect here. This is not only the arrangement of flowers in the room, but also the design of the interior itself, the appearance of sales assistants, a catalog for choosing products, etc. A ready-made flower business will bring huge income if the boutique is located in a big city. For provinces, this format is not entirely suitable. The fact is that professional florists work in such places. They create their masterpieces from expensive varieties. It is clear that finished work will also cost a lot. Only a few are ready to pay an impressive amount of money for a perishable product. V small town it will be unprofitable to work on this principle.

In order to open a floristic boutique, you should have a start-up capital of at least $ 20,000. e. For work, you will have to rent a large room. The sales area must be at least 60 m 2. For a business to be truly profitable, it is worth choosing employees carefully. To work in a boutique, you will need: an administrator, an accountant, several florists, sales consultants and a cleaning lady. If everything is organized correctly, it will bring about $ 3,000 per month. e. the net income of the flower business. Feedback from the owners shows that this is enough for the investment to pay off within a year of fruitful work.

Entrepreneurs who have a flower boutique can reach corporate clients. In this case, the income will be increased by an order of magnitude. The mere decoration of a banquet hall for a wedding can replace a week of work of a simple flower shop. All it takes is to build relationships with restaurants that regularly host events. In the future, the flower business can be expanded. A chain of boutiques in a big city will bring really good profits.

Online flower shop

With development information technologies more and more businessmen are abandoning the traditional running of their own business. Floristry is no exception. Several flower shops are already operating successfully, offering their products in real time. Today the flower delivery service is in great demand. This is due to the acute lack of time. People are constantly in a hurry to get somewhere. And some are just too lazy to go to the store once again. You can place an order in advance using your home or office computer.

The least expensive is this kind of flower business. Where to begin? First of all, you need to choose a room in which flowers for future bouquets will be stored. It can be a room with an area of ​​10 m 2. An important point is the room temperature. For plants to live longer, the air temperature should be no more than 18 degrees Celsius.

Potential clients will be able to place an order via the Internet. You can't start a flower business from scratch without your own website. Reviews of entrepreneurs show that the portal should be colorful. Only in this case it can attract a large number of visitors. It is worth entrusting the creation of an Internet resource to a real professional. You can find a lot interesting offers about the creation of any sites for the minimum price. You shouldn't believe them. It is better to contact a good web studio that has been on the market for more than a year. You will have to pay about $ 1,500 for a high-quality website. e. This is the largest cost item. Then the entrepreneur only has to buy flowers to create bouquets and start working.

Flower shop equipment

First of all, you will need high-quality furniture, on which there will be vases with flowers and ready-made bouquets. There are special companies that offer retail store equipment for different types business. It is worth remembering that starting a flower business involves attracting a large number of visitors. And people can only be interested in the colorful interior and professionalism of the sellers. Zest retail space designer shelves with flowers can become. It is better to entrust the manufacture of furniture for a store to a creative person or a team of professionals.

It is worth remembering that cut flowers have a limited shelf life. To extend their life, you will need to purchase special refrigerators and freezers. You can buy a budget option - an industrial refrigerator. Such equipment is widely used in grocery supermarkets for storing meat, cheese, sausages and milk. The refrigerator in a flower shop should be located in a storage room that is hidden from visitors. People like to think that the rose is on sale directly from Holland or Sweden. At the same time, few people realize that the plant requires special storage conditions.

Flower shop specialists

The personnel issue in the flower sphere is quite acute. Special attention should be paid to the selection of personnel. The professionalism of the sellers determines how quickly the investment can be recouped. Only people with out-of-the-box thinking and developed imagination can work in a flower shop or boutique. In addition, employees must have certain skills and knowledge in the field of caring for various plants. The seller not only creates custom-made designer bouquets, but also advises buyers. If the consultant is friendly, the client will definitely want to return to the store again.

You can get a special education in floristry courses. They are held in almost any major city. You can also find the information you need in real time. But the crust telling that a person has completed the course does not yet guarantee professionalism. A specialist must love his job. Flowers require gentle and careful handling.

Selling is another positive quality a specialist working in a flower shop. The consultant must be able to attract the visitor. And to stimulate sales, an entrepreneur can use a special payment scheme. Not only the standard rate per working day is set, but also the percentage of products sold. The employee will want to sell more in order to get more money for their work.

A flower business from scratch is worth starting not only with the selection of qualified florists and sellers. You will also need an accountant and administrator. If this is an online store, you cannot do without a courier and a driver. The main qualities of any employee should be decency and honesty. In relation to workers, the entrepreneur must also behave kindly. Mutual understanding between worker and employer is a pledge successful business in any area.

Choosing an assortment

Depending on what format of work the entrepreneur has chosen, it is worth choosing an assortment. First of all, live cut plants will be presented in any store, pavilion or boutique. Flower business is impossible without them. Is it profitable to sell plants if there is no suitable storage space? A good income will only be provided if a good turnover is ensured. Otherwise, there is no point in purchasing expensive cut roses, asters and lilies.

How to start a flower business from scratch? Initially, it is worth negotiating with suppliers. It is much easier to work through intermediaries. it special organizations who buy flowers in large wholesale abroad and organize delivery to their own warehouse. The entrepreneur has the opportunity to come here and select the most suitable plants for sale. This type of cooperation can be beneficial for the owners of small pavilions and shops. But the owners of floristic boutiques who plan to sell a large number of products should conclude a deal with foreign partners directly.

The assortment of a flower shop or boutique may not only include cut flowers or ready-made bouquets. Many buyers are addicted to indoor plants. Such products should also be offered. The seller must know full information about the flower in the pot, as well as how to properly care for it. After all, many plants have an impressive price. A flower can die in just a few days if you put it in the wrong place or forget to water it several times.

Additionally, in the flower shop you can sell postcards, soft toys, special chemicals for plant care, fertilizers, decor, artificial bouquets, etc.

Special anti-wilting agents

Even with quality refrigerators and freezers, flowers can fade quickly. This is due to the rapid multiplication of pathogenic bacteria in a humid environment. You can't do without special chemicals for caring for plants in a store. How to start a flower business without knowing about special probiotic powders? Initially, it is worth studying all the information about caring for plants, even if specially hired employees will be involved in the work. Probiotics are beneficial microorganisms that can be used to control pests. A special powder can be purchased at a price of about 600 rubles per 100 g. This amount is enough to take care of flowers for a month.

In addition to probiotics, the store can use special mineral supplements, antibacterial agents, potassium permanganate, "Aspirin", and citric acid. However, you cannot overdo it in the matter of caring for plants. The problem is that all of the listed funds are capable of killing the native immunity of the flower. After the buyer places the plant in regular tap water, it withers quickly. Therefore, a special chemistry can be offered to the client upon sale. Moreover, the cost of powders is very low.

Let's sum up

So how to start a flower business from scratch? To begin with, it is worthwhile to draw up an action plan. We must remember the advantages and disadvantages. The flower mark-up is over 100%. This allows you to make good money in the first months. However, plants are a perishable commodity. In addition, experts note the seasonality of this type of business. Flowers sell well before the holidays and during the summer months. In winter, it can be very difficult to make money even for renting premises.

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The flower business is a retail area in which risk and perspective are intertwined more than in other activities, as the demand for flower products can serve as a kind of barometer of human well-being.

According to experts, the volume of bouquets and compositions sold directly depends on the level of financial well-being of the region, but the mentality of the nation also plays a role in this issue.

Like any other, the flower business is distinguished by its specificity, which is dangerous to underestimate. In the country, for example, the norms for written off flowers have not yet been established, although, according to professional florists, this figure is close to 10%.

This type of business is also attracted by a relatively small amount of start-up capital, which depends on the type of outlet and its location.

Where to start a flower business

registration

The registration procedure is probably the easiest step in this business. Register individual entrepreneurship in accordance with 52.48.32 OKVED " Retail flowers ". Individual entrepreneurs need to decide on the taxation system (UTII or STS). If a businessman values ​​time more than money, you can entrust this stage to legal intermediary firms.

After registration of an individual entrepreneur or LLC, a cash register is purchased with subsequent registration with the tax office. Self-directed effort takes two weeks. With the service offered by KKM sellers, the whole process takes up to 3 days.

It is worth remembering about printing. Individual entrepreneurs under the existing legislation can work without it. However, there is one caveat: suppliers do not always agree to release products without a stamp on the documents.

Documentation

A retail outlet of any format must have documentation available to customers:

• Trade permit (it can be obtained from municipal authorities in accordance with Federal Law No. 381-F3).
• SES conclusion.
• Guestbook.
• Price (optional).
• Consignment note (not important for buyers).

Other papers ─ cash register, lease agreement, certificate of registration of cash register─ It is also best to keep it in the store at all times. The personnel are hired only with sanitary books (Order No. 302 H), badges with a photo and a name are made for employees.

Certification

Certificates in the flower business are optional, but there is one condition. These documents inspire confidence in buyers, especially since the owner of the business costs this formality in the cost of a photocopy. Indeed, many reputable suppliers undergo voluntary certification, and when purchasing partners, you need to ask them for a copy of the certificate.

Flower business formats

Conventionally, the flower business is divided into four formats:

Small flower tents

Most often they are located near the metro or transport interchanges. The competition is high here, but there are enough buyers with the right choice of place.

In order for a small pavilion to bring a good and regular income, one must take into account that flowers are fragile and short-lived goods, therefore, first of all, one must worry about a good turnover.

In this format, the basis of sales is cut. Approximate assortment of mini-pavilions ─ 20 kinds of flowers. Packaging plays an important role.

Small flower shops

They are placed in shopping malls and other busy places. Here, in comparison with the tent, there is more retail space, which means there is a possibility of expanding the range.

In addition to traditional cutting, they also offer ready-made compositions of florists, potted flowers, ceramics and souvenirs (serial and author's), gifts, flower soil, plant care products and related products.

By increasing the range of products with a long shelf life, there is a good chance to balance all costs. In such a situation, the profit of the store is no longer so unambiguously dependent on the volume of turnover, which will allow selling fewer flowers during periods of decline in demand, receiving a stable profit from related products.

Such a format and investments require appropriate - at least $ 20,000. The payback time of such a store also depends on the opening season, but in any case it will have an obvious advantage - a stable business with a wide range of products and a permanent customer base.

Floristic online store

It is best to create with actual experience in an existing flower shop. The modern pace of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores, in which customers place orders without leaving home.

Of all the flower business formats, the last option requires a minimum start-up investments ... Without experience in selling a specific product of a perishable group, established partnerships with suppliers and a client base, the likelihood of a successful start in this type of flower business is low.

Floral Specialty Boutiques

Everything here must be beautiful - from the design of the room, developed by stylists, to exclusive compositions created by master florists.

Experts estimate the costs of opening a salon at at least $ 80,000. With proper investments, such a business promises to be stable, give people joy, and have good prospects for development.

The experts estimate the profit of the salons at $ 5,000 per month. And if it is located next to a business center and has regular corporate clients, arranging all their events, its profit will be even greater.

Seat selection

Finding the perfect place for a flower shop is a paramount and not an easy question, because there is high competition in this business, and if there are tempting offers from tenants, then the rental price will be appropriate.

The average price in the central regions for a retail space with a high flow of buyers is $ 1000-2000 per sq. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you need to pay attention to this moment, attracting, if necessary, specialists with a trade map of the city for consultation.

A point of sale can be arranged:

• In tonar - a small "house" - a caravan.
• In the pavilion of modular sections.
• In a separate building (if you're lucky).
• In a built-in room in houses on the red line.
• V mall.

The most profitable rental is in the shopping center, in the pavilions a little more expensive. The fate of a flower shop is largely determined by the choice of location.

Underwater rocks

A metro station won't necessarily be another plus. The direction of the flow is important: people go home or vice versa.

Good flow by the highway. If the place is closer to the center, then powerful traffic is obtained where the direction of movement is towards the region, when located in sleeping areas, the center is chosen as a reference point.

Among the nuances - for a quick start, you need to keep an eye on competing backups, as well as the possibility of parking in the area of ​​the store.

When discussing the terms and execution of contracts, clarify whether utility bills are included in the total rental amount - another solid item of expenses. It is necessary to check the existence of a garbage disposal agreement, otherwise it will be problematic to get rid of the packaging.

For repairs, furnishings, window dressing, you can ask for a rental vacation - a standard requirement for a trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.

When concluding a contract, it is advisable to use the help of a lawyer. It is not that expensive, and only a specialist will be able to see all the pitfalls, up to the end of the land acquisition period from the lessor. After all, if in six months the building goes for demolition, such savings will come out sideways.

Depending on the size of the premises, they choose the type of store, the layout and equipment of the sales area, warehouse, and other office premises.

Arranging a florist's workplace in an area accessible for viewing his work will be an additional advantage.

It is not worth saving on designer renovation of the premises, so that the atmosphere and interior create a wonderful backdrop and conditions for sales.

Video - practical advice for the flower business:

The choice of equipment ─ according to the clothes they meet

Advertising

Point of sale equipment

To equip a flower shop of any type, you need special trade furniture and equipment. Catalogs of ready-made kits for different retail space can be found on the Internet on the websites of manufacturing companies and wholesalers.

By purchasing furniture and equipment from famous brand, you can count on quality installation and warranty service. Give preference to suppliers with the possibility of standard equipment.

In addition to typical models of showcases, shelves, counters and refrigeration equipment of different prices and from different manufacturers, you can make a custom-made set, ideal for the selected area and the general concept of the institution, because not every industrial refrigerator for universal use will look advantageous in the trading floor of a flower shop.

In any case, the selected kit must be checked for durability and environmental safety. If the salon is of a VIP level, the specification of your equipment can be sent immediately to all available supplying companies, waiting for their commercial offers. Careful selection of a potential partner allows him to understand that he was made on the basis of a tender.

It is dangerous to open without a refrigerator even in good season. It is inconvenient to purchase a ready-made refrigerator. If you make it for yourself, do not rush to the suppliers. It is advantageous to first build a camera, the back side of which will be "dull", and the others - plastic "display windows" made to order. Doors are required.

After arranging the box, a cassette split system is installed. Full cost special refrigerator ─ 120 - 200 thousand rubles

In mini-shops, you can install (at the price of installing an air conditioner) a split system with a winter option.

Flowerpots and flower stands are needed. In large refrigerators, racks with shelves are installed on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.

The price of KKM ranges from 9,000 to 15,000 rubles.

Associated expenses. There is no flower shop without packaging, first of all, it is transparent cellophane No. 1 ─ the most current packaging. For a start, you can choose universal shades of the colors of the grid, matting, felt, tape, sisal.

To decorate the compositions, you will need tools and materials: wire for gerberas, tape tape, scotch tape, hot glue gun, pruning shears, scissors, special knives, wire cutters. Such a minimum set costs about 5,000 rubles.

The purchase of a cut for a small point costs about 40 thousand rubles. Full filling of a large store with goods ─ from 300 to 400 thousand.

Recruitment - what kind of staff and what they decide

The personnel issue in the flower business is as acute as in any other. The success of any type of flower shop business is created by talented specialists who are able to come up with designer bouquets and compositions from dried flowers, decorate any festive event with flowers and plants, and advise the most fastidious customer.

Florists-designers with work experience and solid portfolios can count on high salaries. If it is difficult for an entrepreneur to pay for the work of four such professionals at once (working in turns and in two shifts), some can be replaced by student assistants with appropriate responsibilities, part-time work and an adequate salary.

In general, the salary of employees should be made directly proportional to the profit: the minimum rate, and the rest ─% of the proceeds. Professional training sellers must also pass, on which the mood of buyers and the final result will depend.

To prevent the seller's salary from being higher than the owner's income, it is necessary to establish strict control over their work - for example, to organize video surveillance.

Nevertheless, a creative favorable environment for the staff is very important, because this type of activity is simply filled with emotions from constant contact with the beautiful.

The managerial functions can be taken over by the business owner, accounting can be transferred to a company specializing in such services. For a complete set, you will need a driver and a courier to deliver flowers.

Assortment of colors and related products

In which store, what flowers are best for selling? If there is no experience, a safe option is mono-bouquets of roses or chrysanthemums of the same color (white, red, variegated). This is especially true for small retail space. Potted plants are rarely looked for here, and they occupy a precious place for increasing the assortment.

For tonar

The assortment is minimal, as is the area:

• Carnation (regular and bush) in basic shades.
• Chrysanthemum (bush and single-headed) are of three types.
• Rose (regular and bush) - white and burgundy - a must.
• Gerbera is different.
• Tulip (spring season).

For the pavilion

If the size of the pavilion does not differ much from the tent (up to 10 sq.m.), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, and other varieties of roses.

For shop

Potted crops (soil, pots, boxes) are sold starting from 30 sq. m. from 50 sq. m ─ full assortment:

• The entire slice is in the spacious refrigerator.
• Dry and artificial flowers. Potted crops, large-sized.
• All types of pots.
• Soil, fertilizers, care products.
• Vases: standard, design.
• Postcards.
• Popular decor for indoor plants.

Design compositions of cut flowers with the addition of fruits, dried flowers, sweets, souvenirs are very popular today. The combined version looks expensive, where cut flowers and potted ones in one set.

Purchase of goods

The main rule is not to be limited to one supplier, even if he has the perfect product. In case of force majeure, you can lose profit plus expenses for staff salaries and rent.

The ideal option is to choose from three main suppliers. The flower market is widely represented: Russia, Ecuador, Holland. If one has a problem, two-thirds of the order will save the day.

Colombian products are very affordable in Russia. This product is suitable for pavilions, as it must be sold quickly and cheaply. Russian flowers are always more expensive. Pot crops - Holland and Russia.

The rest of the suppliers will have to be chosen at their own discretion, focusing on the prices and quality of the supplied goods.

Happy start and prosperity with the world of beauty!

Video - flower business, owner reviews:

The flower business is one of the most profitable and promising, because its profitability is guaranteed by a series of regular events that are guaranteed to occur in the life of every person. Weddings, parties, awards and even funerals ... the list is endless. According to experts, the annual turnover of Russian flower shops is more than one and a half billion dollars. What is not a reason for aspiring entrepreneurs from a large list different business ideas to take a closer look at this field of activity? It is also safe to say that this type of activity will appeal to our dear women.

Flower business pros and cons

Of course, selling flowers as a way of earning money is not ideal - it also has its advantages and disadvantages, which should be voiced.

pros

• Low entry threshold - starting a flower business is quite possible with 6-8 thousand dollars, which is quite reasonable prices for trading business... Moreover, the costs are recouped very quickly.
• A big mark-up is a flower that can be purchased in some Holland for a purchase price of one dollar, then it can be sold for two, three, or even five dollars. The main thing is to feel the right moment.

Minuses

• Live goods quickly deteriorate, so there is a certain period of sale, which must be met in order not to incur a loss (it is even customary for flower growers to take into account immediately the percentage of products that cannot be sold).
• In the transported lot of flowers, there is always a certain proportion of defective goods that cannot be sold in any way.
• Earnings from the flower trade have a pronounced seasonality - flowers are sold well in summer and on holidays, but in winter there is a serious decrease in demand.

Flower business plan

Opening a flower shop is not as easy as it might seem at first glance. To achieve success, you should calculate each step even before the start, take into account a number of nuances and trifles. Let's try to figure them out.

registration

The first thing to do, otherwise your income will not be legal and may entail a bunch of fines and other problems. It is best to choose a sole proprietorship model and a simplified taxation system. All documents received must be certified by a notary by making several additional copies.

Seat selection

This issue is on the priority list, as it significantly affects the success of your enterprise even before its official opening. The place must be selected quite crowded, with a large number of pedestrians passing by. The most advantageous location is near metro stations, on the outskirts of markets, near railway stations and other transport hubs. It would also be nice to grab a "tidbit" near some registry office, but such places have all been occupied for a long time. If your budget is very limited and for real point of sale there is not enough money, I advise you to start by organizing your online activities. Create an online flower delivery store, fill out a price list and start selling. I am sure he will be in demand.

Room selection

It all depends on your entrepreneurial ambitions, initial capital and goals. For some, a small shop of about eight meters will be quite enough, but you need to understand that in this case, you will have to sell narrow-profile products. Others, on the contrary, will want to turn around 30-40 meters, providing their customers with a wide variety of assortments. Be that as it may, be aware that a separate colorful pavilion for buyers will be much more attractive than an area rented on the ground floor in some building.

Staff

If you decide to fully devote yourself to organizational issues, and do not want to engage in sales on your own, you should take care of hiring a qualified seller-florist who has experience in drawing up bouquets. It is desirable that he was officially hired, had a completed sanitary book with appropriate assurances from the sanitary epidemiological station.

Equipment

Yes, one cannot do without special equipment in the flower trade. You need to take care of the preservation of flowers - buy a refrigerator, special flowerpots and containers, as well as their appearance by creating the right lighting in your store (it's not for nothing that they say that goods on the shelf always look better than at your home). The list of costs also includes several stands, shelves, counters and all kinds of consumables. A large retail outlet will not be able to do without a cash register.

Advertising

Without using this engine of progress, you are unlikely to be able to reach an acceptable level of income. The more people you inform about your proposal, the better will be the situation with its competitiveness (especially at the start of the enterprise). You can make a beautiful signboard, distribute advertising brochures near the metro and use a lot of other marketing tricks, but the best thing is that only she can declare about your products. If you put your best products in such a way that they could be seen from the street, potential buyers will certainly want to take a closer look at them, and there it is already not far from the sale.

Starting a flower business from scratch: costs

Now that we have briefly analyzed each step of starting our flower business, it's time to calculate how much it will cost, and how much you can earn from it in the future.

• Registration of an individual entrepreneur - 3000 rubles
• Rent of a small area (for example, a kiosk) - about 20 thousand rubles
• The first batch of goods - 100 thousand rubles
• Equipment - 10 thousand rubles (at first, you can do without refrigeration units and other expensive equipment, and be content with only flowerpots and stands)
• Seller's salary - 12 thousand rubles

As a result, to start you will need a little less than 150 thousand, that is, about 4 thousand dollars. The costs will pay off in the next 5-6 months (the net profit of a small flower outlet is about 30 thousand rubles a month).

What readers think of it

Indeed, on February 14 and March 8, people are very actively buying flowers, but the rest of the time it can be a little tough with clients. Therefore, think three times whether it is advisable to take large volumes and open a large retail outlet. Sometimes a small stall in a busy place will be enough.
By the way, it is not necessary to sell the corpses of flowers - you can sell live plants in pots, seeds and seedlings for the garden and vegetable garden.

Business is profitable, only very competitive. It will be very difficult to get in here, seasoned flower sellers, as I think, will not let you turn around. Personally, in our market where flowers are sold, there is no place at all. well, the market is really not big.

This whole business, in essence, boils down to the scheme "bought in one place cheaper - sold in another and" at the time "(March 8, September 1 and other dates) and more expensive." 6 thousand dollars as a start-up capital for him is even a lot: from the experience of selling flowers to a friend, I can say that 25-30 thousand rubles are enough to buy a batch of flowers, plus transportation costs and food on the road - another 7 thousand rubles. The total amount received from the sale of these Krasnodar flowers in Tver is about 100 thousand rubles. The “exit” is very good, but, as the friend himself says, it is possible only once a year, so it’s unlikely that it’s possible to earn extra money as a permanent business ...

And the product is perishable. It is most optimal if you grow it yourself and sell it to order. However, flowers are again a seasonal product, there is no stable demand throughout the year. If you have extra money - you can try, if borrowed - definitely not

AlexUkr, this business is one of the most profitable. Flowers are sold out quickly, the main place. And no matter what season. Both in winter and in summer, in short, people always make weddings, every day thousands of women have birthdays, young people every day buy a lot of flowers for their girls. What seasonality are you talking about?

I also do not consider this business to be seasonal. There are certain months, or rather days, when the revenue is just crazy, this concerns the holidays, But if you create a good name for your flower shop, that is, so that you have constantly high-quality goods and, accordingly, beautiful, you can produce a very large number regular customers.

The flower business is seasonal. Flowers are well bought on holidays and in summer, in winter there is a decline. Price policy also has its own characteristics. The times when the profitability of the sale of flowers reached 300% are long gone. Now profitability fluctuates between 100-140% and it is "eaten up" by a possible marriage, broken flowers and fluctuations in trade

AlexUkr, but aren't people celebrating holidays every day? What a seasonality, every day someone has a wedding, birthday, etc. Guys buy flowers for their girls to date, both in winter and summer. Of course, you will sell more flowers on March 8, but this is just not a big bonus. It is profitable to trade flowers, and it is simply stupid to argue with that.

And you think that the profitability of 100-140 percent is small. I think that a lot of people would like to receive such profitability. Yura123 fully agrees that people every day have a reason to buy flowers at any time of the year.

I agree that 100% is a good profitability, but this does not take into account marriage, flowers that did not have time to sell, rent, salary, tax. In general, I think this business is very risky. If you are ready to suffer losses, and then it is possible to earn something, then try

An interesting business idea, of course. it is even worth taking a closer look at her. But I watched a program on TV, in which there were 20-year-old businessmen and millionaires, there were also adults there. One adult man, quite solid and not stupid, failed in this flower business and became bankrupt, so with this idea you need to be more careful and carefully calculate and plan everything.

Apparently you still don't know what they are doing with marriage, smart seasoned flower sellers. I personally know, for example, from flowers whose leaves have fallen off, they take it and just glue it, and cover it on top with ordinary varnish with sparkles so that they keep their shape. Many may have seen when they bought flowers that there are some with sequins, so similar flowers are made in a similar way.

Well then, these are crooks and not sellers who live one day. You should not be equal to them, since they are not businessmen. There is an unspoken rule - a client will tell four acquaintances about a good purchase, and ten about a bad one (having bought low-quality flowers). So for a long time such would-be businessmen will not work

Well, you have already been carried in the wrong direction. This is a business, and in business all means are good. You think only in the flower business, so, so no, in every business they try to sell the marriage. Even in those stores, spoiled chicken is rolled in various spices, marinated, and sent to barbecue, and then this barbecue is sold without remorse.

The flower business is only very profitable if you know a lot about flowers, or you can hire a very high professional in this field. Here you need to understand rare plants, you need to sell not only flowers, but also planting material, as well as flowers in pots, and the main thing is to minimize the leftovers.

Nute, we are not talking about knowledge, it is understandable that if you decide to do any business, you should be well versed in this area, and know a lot of various nuances. The main question now is different, the flower business is profitable at any time of the year, or only on holidays.

I think you can make money on this, even when you don’t believe it, I worked in almost such a field. In my youth, together with my mother, I worked in a greenhouse, where we grew roses, there were also orchids, but a specific person looked after them, who fumbled in them that I realized there that this business was really profitable.

I saw online flower shops, delivering a bouquet of roses right at the house of your beloved girlfriend, wife, mother and any other female person.) Let's say you live in one country, and your former classmate (well, as an example) in another - and here very useful online flower shop with payment by PS. It's just a flower shop - it's trite.

We need to support the flower business, and all the guys are obliged to buy flowers for their girlfriends every night. Otherwise, they sometimes appear without flowers, and the business suffers.
But seriously, according to my observations, this is very profitable business... Flower shops all around. There are not only fresh flowers, but also indoor flowers in pots, and they also stand decently, and, what is important, do not fade.

The idea of ​​opening own business probably visited every person. And flower trade is considered a relatively profitable business, because it is difficult to imagine holidays without them. What is selling flowers? After all, a business plan should take into account even the smallest details. So how do you start trading and make it profitable?

Selling flowers: business plan

Of course, first you need to figure out some of the little things. In particular, you need to draw up an accurate and detailed business plan:

• Research the sales market.
• Choose a place to purchase goods.
• Draw up the necessary documents.
• Find a place to rent.
• Purchase necessary equipment and goods.
• Hire staff.
• Calculate the size of the start-up capital.
• Conduct an advertising campaign.

If you are wondering how to start selling flowers, then you should know that every little thing is important when starting any business. This is the only way to make it really profitable.

What documents do I need to trade in plants?

It should be noted right away that a license to sell flowers is not required. Therefore, you just need to register with the tax service either an LLC or an individual entrepreneur. Individual entrepreneurship is suitable for you if you are going to work exclusively with individuals... This option has some advantages, in particular a simplified system accounting as well as lower taxes.

If you are not the sole owner of the store, you plan to expand your business and cooperate with different companies, it is better to register a Limited Liability Company.

Where to rent a room?

If you are going to start a flower business, then you should know that the location of your store is extremely important. Therefore, it is best to rent a room somewhere in a busy place, for example, in the central part of the city, in a tourist area, in a shopping center, etc.

Naturally, premises in a busy area will cost more. But an advantageous location largely determines the success of a trade.

Indeed, quite often people buy flowers impulsively, without planning it in advance. Therefore, it is important that your store is on the path of a person who is going to purchase a beautiful bouquet.

As for the store itself, it is desirable that it be spacious. Then buyers don't have to hustle in a tiny space.

Try to arrange the flowers so that they are visible from anywhere in the store, so that the client will be able to choose the best plants on his own.

What equipment do you need to get started?

As already mentioned, flowers are a commodity that spoils quickly. Therefore, you need to raise money in advance for the necessary equipment. After all, without it, the sale of flowers is simply impossible. The business plan should include the purchase of the following materials:

• You will need a refrigerator to get started, as it is important to keep the flowers fresh during the hot season.

• But in winter months cold becomes the main threat to the product. Therefore, you need to purchase a special thermal curtain.

• In the shop, full of flowers, there must be an air conditioning system that will help create optimal temperature conditions at any time of the year.

• Do not forget about racks, tables for florists and other furniture needed to create bouquets.

• In addition to fresh cut flowers, you will most likely be selling some other goods - they will also need furniture, such as shelves and shelves.

• To preserve flowers, buckets, vases, sprayers and some other devices are needed.

• By the way, make sure that the store has enough water.

• You will also need cash machine... By the way, as the business develops, when there are more and more regular customers, you will probably need a computer and special software. They will facilitate the process of tracking sales, as well as simplify the work of an accountant.

This is a basic shopping list. You can buy the rest of the things necessary for work after the opening of the store.

The main consumable: what to buy?

Naturally, the main thing in your business is fresh, freshly cut flowers. Today their market in our country is sufficiently developed, only 45% of products come to us from abroad. You just need to find a company that is engaged in the cultivation or delivery of flowers, and draw up a contract with it. By the way, many organizations use a flower franchise.

Many aspiring businessmen ask which plants to buy. According to statistical studies, roses are the most popular.

The second place is taken by chrysanthemums, and the third - by carnations. Therefore, these flowers must be present in the assortment of your store.

Naturally, you can buy almost any plant that will be useful for creating bouquets. And do not forget about the so-called seasonal - for several weeks (or even days) of the year, snowdrops, anemones and tulips become especially popular.

Of course, selling flowers is a profitable business. But in order to increase income, it is worth considering creating compositions. To this end, it is best to hire an experienced, talented florist. He will create original bouquets from ordinary flowers - compositions are usually more expensive. In this case, you will need some materials: gift wrapping, paper, ribbons, bows, rhinestones and other decorations.

By the way, selling flowers in pots is interesting and lucrative idea... Such plants are more expensive, and with proper care they can be preserved for months. In addition, indoor flowers are popular gifts, because unlike cut flowers, they do not fade.

We hire staff

A flower business can be truly successful, but only with the right approach. It's no secret that the efficiency of trade largely depends on the quality of service. Therefore, when interviewing future employees, first of all, pay attention to such qualities as sociability and politeness.

To get started, you need a salesperson, and a little later, a florist. If you cannot do accounting, then you will have to hire someone for this position (you can work part-time). Additional staff may be needed when expanding a business such as selling flowers. The business plan in this case has its own characteristics.

Some nuances

As mentioned, the sale of plants is often seasonal. Naturally, people buy bouquets every day, but there are times when flowers are in great demand.

Basically, this is observed in special and holidays for example the first and last call, prom, March 8 (do not forget to buy tulips, snowdrops and other spring flowers), as well as Valentine's Day, etc.

Always be ready for such holidays, buy more flowers, create inexpensive bouquets in advance, offer discounts. In short, do everything to attract customers.

Weddings are another source of good income. Let your florist create bouquets for the bride. Boutonnieres made of fresh flowers for the groom and bridesmaids are becoming more and more popular - offer this service as well.

Ideas for additional income

Selling cut flowers and original bouquets is a lucrative business. But the business, and therefore the profit, can always be raised to a new level. For example, over time you will be able to create a flower delivery service. This service is very popular among people who do not have time to run around the shops, as well as among buyers who want to surprise a dear person.

Along with houseplants, you can always sell pots, fertilizers and other little things. Quite often, flower shops offer their customers souvenirs. These can be figurines, boxes, photo frames, paintings, clocks, artificial flowers and other gifts.

Selling flowers: advantages and disadvantages

When starting a new business, it's always a little scary. Therefore, many people are interested in the question of whether it is profitable to sell flowers. Yes, there are a number of significant disadvantages in this business. To begin with, it should be noted that flowers are a commodity that deteriorates relatively quickly, therefore, if trading is not very successful, losses can be quite high. The flower business is also seasonal.

On the other hand, there are also important advantages. In particular, some shops sell flowers with a 200 or even 300% mark-up. In addition, such a business does not require a lot of start-up capital, any specific skills or a lot of experience. With the right approach, selling flowers can be a really profitable business.