Own business: business plan for an imaginary reality quest. The size of the initial investment. Additional sources of income

If you decide to start a climbing business in the regions, chances are you won't have many competitors. This area is convenient for aspiring entrepreneurs because it is scalable. You can start low and expand gradually by reinvesting profits. A business plan for opening a climbing wall will be able to clearly explain the essence of this organization.

In some cities there are still industrial facilities that are located near the central streets, so why not make a climbing wall there. The main services are rock climbing training.

List of services that can be provided:

• • one-time visits;
  • group for adults;
  • group for children;
  • family workouts;
  • team building;

Instructions on how to open and what is needed for this

To answer the question of how to open a climbing wall and what is needed for this, we have given a superficial list of steps to implement the idea. Opening stages:

1. Market analysis.
2. Search for premises.
3. Equipment purchase.
4. Registration of an individual entrepreneur or LLC.
5. Hiring employees.
6. Advertising launch.

Stage 1 - execution and preparation of documents

In terms of documentation, in this business you will have to obtain some permits, as well as present certificates of equipment quality and safety. Required documents:

• certificate and registration of individual entrepreneur;
• certificate from SES;
• instructor qualification documents;
• trainee briefing documents;
• permission from the fire department.

Stage 2 - finding a room

The room, in this case, plays one of the most important roles. It is desirable that the climbing wall be located in a walkable and conspicuous place. The main thing is that the room is not cold. If a suitable object does not have insulation, be sure to equip it with electric heaters in winter. The approximate area of ​​the premises must be at least 70 sq. M. and have high ceilings.

Stage 3 - purchase and installation of the necessary equipment

A sport like rock climbing is very extreme, so you need appropriate equipment. As with any situation, you can choose better quality equipment or worse and cheaper. But in a niche like this, it's best not to take risks and get quality tools.

Equipment you need:

• ropes (from 10,000 rubles);
• safety systems (from 25,000 rubles);
• downhill device (from 20,000 rubles);
• components (from 15,000 rubles);
• set of hooks (from 25,000 rubles);
• climbing wall (from 150,000 rubles);
• fastening bolts (from 5,000 rubles).

Stage 4 - recruiting

The number of employees required depends on the size of the project. But even if you start with a minimum climbing area and training area, you will need at least two employees. It is better that the instructor also has an assistant. All coaches must be certified, and preferably have the title of Master of Sports in rock climbing or other extreme sports. Also, do not forget about the knowledge of rendering the first medical care.

Required employees:

• administrator (35,000 rubles);
• trainer - instructor (45,000 rubles).

Stage 5 - promotion and advertising

How to sell your services:

• advertising on the Internet;
• creating climbing gym pages to social networks;
• distribution of leaflets;
• sale of team building services for business.

Financial plan

In this niche, the main financial anchor is the rental of premises. Since the premises are large in size, the rent will be appropriate. To save money, analyze how much profit this establishment brings per month and determine the possibility of buying out the premises.

• premises (100,000 rubles);
• employees (80,000 rubles);
• equipment (250,000 rubles).

Total: 430,000 rubles.

Potential risks

Of the risks, you should pay attention to the main ones inherent in attractions. These are negative customer reviews and training injuries. To avoid such moments, you need qualified personnel and reliable installation of equipment. Also, it is worth considering the ratio of high rents and profits from the climbing wall. If the latter is less, the business will simply be unprofitable.

How to start a climbing wall business?

The company SK FormaAT provides a service of organizing a turnkey business climbing wall. We provide a full range of services. By ordering a turnkey climbing wall from us, you get a business ready for a successful and, which is very important, profitable operation.

Why is a business climbing wall worth ordering from SK FormAT?

Experience in running a climbing wall business

We are engaged not only in the provision of services, but also we own our own network of climbing walls. Over the years of doing business in this area, we have accumulated valuable experience that allows us to successfully continue our activities, as well as provide high-quality qualified services to our clients who decide to open a climbing wall. We know everything about the business in this area: what type of climbing machine to choose, how to design, where to install, how to advertise, so that the project is profitable.

Manufacturing and a full range of additional services

The company SK FormAT organizes a turnkey climbing wall, that is, you receive a full range of services, including design, production, installation of a climbing wall and auxiliary equipment, route planning, personnel training for work, a methodological basis for training. The company's specialists will develop an optimal project taking into account your wishes, goals, budget and bring it to life. Having decided to organize a climbing wall, you do not have to worry about where to buy safety equipment, climbing shoes, how to train employees. SK FormAT will take care of all this

Specialized services for the climbing wall business

Despite the promising business, opening a climbing wall is not an easy task. However, thanks to the SK FormAT company, even if you have never dealt with mountaineering and climbing simulators, you can become an owner profitable business in this area.

We will provide specialized services for the implementation of a business project:

• effective business plan;
• business concept;
• calculation of ROI indicators (payback, profitability and profitability);
• marketing plan sales.

Advisory assistance

Having a worthy experience in managing our own climbing walls and the corresponding specialized knowledge, SK FormAT provides advice in choosing the technical and marketing concept of the project, which, of course, plays one of the most significant roles in the profitability of the business.

Important place is choosing a place under the climbing wall ... The target audience, the projected level of income and a number of others will depend on this. important aspects... Our experts will advise you on the choice of a suitable location for the climbing trainer, help you choose the right type, and give advice on how to get the desired location at your disposal.

The climbing business, although it has achieved significant popularity, is still gaining momentum. Its prospects and profitability are due to a number of factors at once, among which the main role is played by the popularity of active recreation, mountaineering as a sport and the popularization of a healthy lifestyle. Order a climbing wall for commercial activities at SK FormAT and you will become the owner of a business that will start making a profit in the shortest possible time.

Fashion on active image life has become a fertile ground for business development. Thus, projects in the "accessible extreme" format show high demand, offering everyone to test themselves for strength without harm to health. Vadim Bratsky, a businessman and owner of the Vysota climbing wall, spoke about how to open a climbing wall and turn it into a profitable business. The material was prepared with the expert support of the manufacturer of sports equipment - the Tsari of Sparta company.

Climbing wall is an artificial structure that imitates the topography of a rock. The construction of the climbing wall is a metal frame sheathed with panels made of moisture-resistant plywood or a combined material based on plywood and fiberglass. There are also climbing walls, the surface of which is completely made of fiberglass. Climbing hooks, shaped like small stones, are attached to the entire surface of the climbing walls.

For the first time, the opportunity to practice indoor rock climbing appeared for outdoor enthusiasts only in the 1980s. It was then that the French engineer François Savini developed the hooks and construction of the first climbing wall. At that time, indoor rock climbing was of interest mainly to athletes and climbers - to prepare for competitions and difficult hikes. But the relative safety and availability of this activity has led to the fact that indoor rock climbing has become a popular outdoor activity with a mass audience.

Climbing gyms as freestanding sports attractions open in parks, shopping centers on floors with entertainment, recreation centers. Climbing training centers are promoting the idea that climbing is, among other things, a more fun alternative to fitness. And, thus, they try to attract not only future champions to the classes, but also people who just want to keep themselves in shape. At that moment, when there was a massive interest of a solvent audience in rock climbing, climbing walls became a business.

Sports and recreational climbing market

According to Internet directories:

• there are 46 climbing walls in Moscow
• in St. Petersburg - 21
• in Yekaterinburg - 8
• in Kazan - 3
• in Novosibirsk - 7
• in cities with less than 1 million inhabitants, most often, no more than 1-2 climbing walls function

But, despite the relative freedom of the market, when opening a climbing wall, entrepreneurs are faced with high competition. The fight for the client has to be done on two fronts: sports (competition with fitness centers, swimming pools) and entertainment (competition with entertainment centers, roller-balls).

Various segments

In the entertainment segment the profitability of a climbing wall depends, first of all, on impulse demand, therefore a good location is a site with high traffic of people who are inclined to active rest and corresponding money spending (parks, squares, floors with entertainment in shopping centers, etc.).

In the sports segment to create a profitable business, it is necessary to develop a training program tailored to the needs of different audiences and constantly invest in expansion customer base... The target audience of the sports climbing wall is schoolchildren, as well as young and middle-aged people who watch their shape. But that's in theory. In practice, schoolchildren and their parents, choosing the sports section, rarely consider the climbing direction. And people who want to keep fit often don't see climbing as an alternative to fitness or other traditional workouts.

This is due, first of all, to the still rather low awareness of people about the possibilities of rock climbing. Therefore, the first thing to do when opening a sports climbing center is conduct a large-scale advertising campaign, focusing on the benefits and unique opportunities of rock climbing... Moreover, this kind of sport and active recreation really has a number of invaluable advantages:

• people with any level of physical fitness have the opportunity to start classes;
• load on all muscle groups, which as a result gives the most elaborated figure reliefs;
• lack of routine, maximum drive and new emotions;
• during classes, stress and tension are relieved, fears go away, trust in people increases (first of all, in the insurance instructor, on whose correct actions the safety of the climber depends);
• purposefulness and self-confidence grow, mental abilities increase, volitional qualities, discipline and responsibility develop;
• rock climbing is one of the most effective ways of adapting children with disabilities (mental retardation, down syndrome, cerebral palsy, autism), as well as rehabilitation of athletes after injuries;
• sport climbing is included in the program of the Olympic Games; accordingly, the importance of this sport is recognized at the highest level.

Seasonality

Seasonality is typical for both recreational and sports climbing walls. If the climbing wall is located in an indoor entertainment complex or a shopping and entertainment center, then attendance, as a rule, decreases with the onset of the warm season, when people tend to spend more time outdoors. When placed in a park or at a recreation center, respectively, the opposite is true: the warmer it is outside, the more visitors.

In the sports segment, attendance most often falls in the summer. Children and adults go on holidays and vacations, regular sports activities temporarily fade into the background.

Types of climbing walls by appointment:

• Sports. Tall, with difficult sections, designed for training.
• Sports and entertainment. Height from 4 meters; are intended, first of all, for short entertaining "passes" of 15 minutes, but there is an opportunity to conduct full-fledged workouts for beginners.
• Baby. Height up to 3 meters, most often, are part of children's playgrounds, for example, built into a play labyrinth. To ensure safety, the floor near the climbing wall is lined with mats or foam blocks. Designed for free climbing, no instructor-led training.

Types of climbing wall structures:

• Wall climbing wall. The metal frame is attached to the wall and floor. They are divided into children (up to 3 meters high) and adults (from 4 meters high, insurance is used to ensure safety).
• Freestanding climbing wall for outdoor or indoor installation. The metal frame can be both flat and volumetric, for example, representing a cube or polygon. In the first case, one wide plane is used for climbing, in the second - several planes from different sides, the width of one plane is from 1.5 m. To ensure the stability of a freestanding climbing wall, a counterweight weight is used.
• Bouldering climbing wall(English bouldering - climbing boulders). Climbing wall with difficult terrain up to 4 meters high, gymnastic mats are used to ensure the safety of athletes, climbing insurance is not provided.

Climbing gym business plan and financial model

The financial success and the payback period of the climbing wall depend, among other things, on the region, the market situation, the presence of competitors, the chosen construction of the climbing wall. Let's consider the financial aspect using the example of the Vysota climbing center.

Description of the project

Sports center specialization:

• bouldering training (a type of climbing with an emphasis on difficulty and overcoming difficult terrain) for children and adults
• climbing school for children
• adaptive training for children with disabilities
• recovery training for athletes with injuries
• organizing sports events for children (private birthdays, climbing festival, summer climbing camp for children)

Sports equipment design. climbing wall for bouldering, height - 4 meters, length - 18 meters (the climbing wall is located along the wall). Soft safety mats are installed on the floor.

Placement location. Moscow region, Balashikha.

Features of the room. Area 200 sq. m, ceiling height 4 meters.

Market situation. At the time of opening (2017), there were no other climbing walls in the city, therefore, there was no competition.

Financial performance

Initial investment size:

Average monthly income:

Average monthly expenses:

It should be taken into account that in the first six months of work (and if the start took place in the summer calm period, then the first 6-9 months) there will be approximately 3 times less clients. And only after the end of the "swing" period, with the proper use of advertising and marketing tools, as well as with the availability of qualified employees, will it be possible to reach the income level indicated in the table. Taking into account these reservations, the planned payback period of the described project is 2 years.

As a form of ownership for a sports and entertainment facility, an individual entrepreneur or LLC with a simplified taxation system will be optimal.

Selection and preparation of premises

To locate the climbing center, it is important to choose bright room with high ceilings... So, for placing a bouldering climbing wall, a room with a ceiling height of 4-6 meters is suitable, for vertically located sports climbing walls, the ceiling height in the room depends on the height of the climbing wall. It is important that shower cabins can be arranged in the room. Another mandatory requirement is the availability of parking.

And the most important factor for successful business Is the presence of traffic. To do this, it is advisable to choose a room located inside a densely populated area, in the city center or near the center of traffic attraction (large shopping center, etc.).

There is another scenario - to open a climbing wall in an industrial zone, pump up advertising, form a base of regular guests, and then move to the center or a densely populated area, to a premises with a higher rent. This is exactly what happened with the Vysota climbing wall: when all the work was completed and the project began to generate the expected income, it was decided to move. This happened a year after the start of the business.

Mandatory areas of the climbing center:

1. Garberob
2. Showers and toilets
3. Recreation areas
4. General fitness training area (warm-up)
5. Climbing training area, right next to the climbing wall

As for the decoration of the premises, the most important thing in this part is to find a competent designer who will understand the ideology of the project, develop a brand book and arrange the premises in accordance with it. A modern climbing wall should look modern, bright and friendly. You can create this atmosphere with a variety of design tools.

Choosing a climbing wall design

A climbing wall located along the walls requires individual design, which takes into account the configuration of the room, the presence of arches, beams, and height differences on the ceiling. Also, when developing an individual project for a climbing wall, you can beat doorways, windows, corners and other reliefs.

Ideally, the design and selection of the climbing gym's configuration coincides with the stage of finding a room. Then the climbing wall manufacturing company will act as an outside expert and help you choose the best placement. For the center "Height" climbing wall by individual project produced by the "Tsars of Sparta" company.

A freestanding climbing wall can be installed in the center of the room, without reference to the relief of the walls and other parameters of the room, so you can use a typical project.

Climbing center staff

The average salary of a qualified climbing instructor / administrator with sports skills (in the Moscow Region) is 50,000 rubles per month.

The staff of instructors should be calculated based on the flow of visitors. Indoors up to 200 sq. m requires 2 instructors per shift.

The qualified personnel of the climbing wall are people with both high athletic skills and sales skills. And if the latter can be taught to employees already in the process of work, then sports skills should be a “pre-installed option”. Ideally, the team will have certified climbing instructors. To do this, you must undergo training in an organization that has a license to maintain educational activities in the corresponding sports direction. In particular, on the basis of the Russian Climbing Federation, there are instructor courses, training is carried out in Moscow.

In general, absolutely all employees of the climbing center must have sports skills and practice rock climbing themselves. This applies not only to instructors, but also, for example, administrators who accept applications and communicate with clients. The sporting spirit is an important part of the atmosphere of the climbing center.

Marketing and advertising

To draw up a competent marketing plan, first of all, pay attention to the work of successful competitors (possibly in other regions) or business projects in related industries. For example, advertising tools borrowed from swimming pools and children's swimming schools will work well to promote a children's climbing school. In any case, to promote leisure and outdoor services, there are a number of must-have tools that need to be tested and mixed.

Among the mandatory promotion tools:

• The presence of a website and active project pages in social networks.
• Contextual advertising in search engines and targeted advertising in social networks.
• Event marketing. Open days, sports festivals, events dedicated to well-known holidays.
• Cross marketing. Joint promotions with friendly business projects that are not direct competitors, but have a common target audience with you. In the case of a climbing wall, these can be sportswear shops, travel agencies, and healthy food cafes.
• Seasonal promotions. Reduced price in summer, during low-attendance times of the day.
• Personal branding of the project manager. Publications in local media, active maintenance of a personal page on social networks with stories about the development of the climbing center.

Pros, cons and possible business risks

The successful development of the climbing wall as a business is based, first of all, on the growing popularity of outdoor activities and a healthy lifestyle among the population, as well as the presence of the indisputable advantages of rock climbing as a type of general physical training. In addition, the climbing wall is original and unusual. Cons repeat the pros - for most regions, climbing is too original and needs to be explained target audience why, instead of traditional swimming or dancing, give the child to the climbing wall. The key risk is that climbing is an extreme sport, so maximum safety must be taken into account.

If you have anything to add on the topic, do not hesitate. Leave your comments!

* Calculations use average data for Russia

Today this kind of leisure and at the same time sports like rock climbing is becoming more and more popular. Many young people are passionate about this activity, however, even people over 35 years old can find it interesting. However, in the city, rock climbing is provided by so-called rock climbing walls, which most often work as a sports club and offer their clients a special site on which slabs imitating a rock surface are installed on the walls and ceiling. This type of entrepreneurship is relatively new, and also has many opportunities for its development and organization options. .

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Currently, in almost any large city, you can find more than one site where you can practice rock climbing. Moreover, it should be noted that climbing walls can be conditionally divided into two types: these are professional sports clubs for real climbers or entertainment areas that are focused on the mass consumer, therefore, considered as a place for leisure and entertainment. Climbing walls of the second type usually do not differ in the complexity of their slopes, they offer their services to a fairly wide range of consumers, so even married couples and people who do not know what to do with themselves become their visitors. In this regard, recreational climbing walls are often installed in shopping centers and in crowded places, on the territory of sports complexes, and also, in some cases, in schools and even universities.

If we consider a professional club, then in addition to the climbing wall itself, it is quite often offered also training in rock climbing, as well as support for climbers and helping them in the development of new routes, thus, on the territory of such a climbing wall there is a full-fledged mountaineering school, in any case, services are offered here. trainers, and the tracks themselves are professionally executed and much more difficult than in entertainment establishments.

A beginner entrepreneur can choose for himself the option of developing his business, while both one and the other direction have prospects. However, much more investment will be required in a professional club, while an entertainment climbing wall can be opened for a relatively small amount in a rented space or even on the territory of the same sports complex and almost immediately count on a fairly large flow of visitors. A climbing wall with a school, that is, a professional one, has a much longer payback period, but in this case there are much more prospects for the development and expansion of your business. Some professional climbing walls also offer their clients the organization of hikes and even climbing activities in their natural environment.

A novice entrepreneur should take into account that this market already has its own players who firmly take their place, so at first it can be difficult to attract your consumer, so an active one is needed. advertising campaign and any important competitive advantage... It is also worth considering the specifics of your endeavor, in most cases it is not advisable to open a climbing wall in small cities, usually such a hobby is interesting only in large metropolitan areas, and even in this case, it is advisable to first conduct a market research in order to know how many potential consumers of such a service are available. If you want to work in a small settlement, then it is worth considering only an entertainment climbing wall in some walkable together and preferably in combination with other entertainment services.

To get started, you need to register as a subject entrepreneurial activity... The easiest way is to register as individual entrepreneur, in this case, large funds will not be required for opening, registration, and in time it will take no more than a month in the most extreme case. If there is a need for registration legal entity, then it is best to choose a form of society with limited liability, because such a legal entity, as in the case of individual entrepreneurship, has access to a simplified taxation system, which involves transferring to the state no more than 6 percent of income or 15 percent of operating profit. There is no need to obtain any special permits for the opening of a climbing wall from the state, most often such an institution is documented as an attraction or a sports club. The activities of the organization may fall under different definitions: (OKPD 2) 93.11 Services of sports facilities, (OKPD 2) 93.12 Services provided by sports clubs, (OKPD 2) 93.19 Other sports services, (OKPD 2) 93.29 Services in the field of entertainment and recreation others.

Next, you should tackle the issue of the selection of premises for your business. If we consider the options for opening an entertainment complex, then, as already noted, it is best to choose a passable place where there will definitely be a large number of people, and it is desirable that these are walking and just resting people. That is why such places as parks (yes, they can be arranged in the open air), sports complexes, shopping and entertainment centers are suitable for an entertainment climbing wall. A rare entrepreneur opens an entertaining climbing wall in a large room, bought only for his own needs.

Ready-made ideas for your business

The situation is different if there is a desire to open a professional climbing wall, perhaps even with a climbing school. To do this, it is best to find premises in the central or even business districts of the city, so that customers can easily get to the club. And here you need to understand that the main visitors to professional climbing walls are mostly working people who are engaged in rock climbing in their free time, and many of them visit the sports facility just after their work before going home. In general, a professional climbing wall can be considered to some extent as an alternative to fitness clubs, moreover, a relatively large percentage of visitors to such climbing walls practice climbing walls in order to keep themselves in shape, and not to learn mountain climbing.

The next question regarding the premises is directly the internal arrangement of the site. Perhaps the most important condition and limitation is the need for high walls, so the climbing wall can only be organized on the territory of a building with high ceilings. The optimal height is 12 meters, however, many climbing walls open on the territory of a building with a ceiling height of 7 meters, this can be called the absolute minimum, everything below is not even worth considering, because even an entertainment climbing wall cannot be organized in such a low room. For a professional climbing wall, it is advisable to look for rooms with the highest possible ceilings.

Ready-made ideas for your business

Next, you need to decide on the size of the room itself; directly under the site itself, a different area may be required depending on the direction of your activity. Professional clubs have at their disposal only for the climbing wall at least one hundred square meters of area, although they are often located in much larger spaces. In this regard, a fairly large room will be required for your club, because you need to take into account that not only the climbing grounds themselves, but also a place for changing rooms, showers, an administration building and other auxiliary premises should be located on the club's territory. In this regard, opening a professional climbing wall is in many ways similar to opening a full-fledged fitness club.

As for the entertainment area, the requirements here are much simpler, sometimes it is enough to have only one wall on which the track itself is located vertically without any branches and difficult sections, while if you work on the territory of a sports complex or entertainment center, then you will not need to have additional premises at your disposal. An entrepreneur who has decided to open an entertainment climbing wall can even acquire a mobile climbing wall, which, as the name implies, can be moved from place to place. A separate category is the so-called children's climbing walls, which do not differ in the height and complexity of the tracks. Finally, some entrepreneurs even combine the services of a sports facility and an entertainment facility, offering services in different halls for professional climbers, people who have decided to try a new kind of entertainment, as well as for children.

Thus, we can say that depending on the available Money, you can open a climbing wall for a small amount, and investing several million in the business. However, from the practice of successful companies in this direction, it can be noted that it is most expedient to first of all organize a relatively complex route, and only later add new ones designed for beginners or people who are not seriously interested in this activity.

An important stage in business organization is the purchase of equipment and installation of climbing panels. Today, there are proposals on the market by companies that take responsibility for organizing such premises, that is, it is enough to contact a company that will install the already developed routes. The cost can vary greatly, but usually a simple panel designed for one person costs up to 100 thousand rubles (from 50 to 70, there are options and a little more expensive). Professional panels cost several times more - up to 300 thousand rubles. Thus, the cost of installing the climbing walls themselves directly depends on the size of the premises, a large club in which at least 10 people are engaged at the same time will cost several million rubles. In addition, you need to purchase safety equipment, the cost of one set costs an average of 2 thousand rubles. You can also buy additional holds, set up training boards and modular shields.

Ready-made ideas for your business

A professional climbing wall involves the installation of walls, as well as the installation of additional elements, for example, horizontal rungs. Many entrepreneurs are faced with a problem when the installation of a climbing wall can be difficult due to the presence of protruding ceilings and crossbars, so it is ideal to immediately look for a room without these structural elements, although sometimes they are used as a training surface. An entertainment facility usually has one or two vertical panels, while a professional club can sometimes offer its customers a track that takes up an entire room. You also need to allocate funds for the arrangement of auxiliary facilities - showers, changing rooms, and so on.

Further, if a professional climbing wall opens, you need to decide whether to open a school on the territory of the club. It should be noted that not every visitor of the climbing wall is interested in such services, and sometimes the school is really irrelevant. The organization of the school does not require an investment of large additional funds, because all classes are held at the already equipped climbing gym open to all clients, although some companies allocate a separate room for the school. Also, classes at the school can be held at a time when usually there are not a large number of visitors (and for a professional club, evenings and weekends are peak). But this can also be inconvenient for clients, because the students are usually not teenagers, but young working people who are unable to attend classes on weekdays in the middle of the day. Therefore, most often in clubs you can see offers of coach services (this is actually mandatory), but more significant knowledge or additional experience is not provided.

To work, you will need to hire specialists in their field, the biggest problem may be finding professional climbers who are able to teach this business to beginners. In other words, special attention should be paid to finding coaches. In a professional club, the services of a trainer are often offered according to the same principle as in fitness clubs, that is, people come to train on their own, and they turn to a trainer only as needed. On the other hand, beginners are practically forced to turn to a coach, because they do not even know exactly how to use the belay, let alone the climbing itself. A good company takes care of the service, and therefore, in simple matters, trainers always help for free, their services are paid only if a person wants really full support and training. After all, the company is also not interested in the fact that its customers put their health at risk. In addition to coaches, the number of which is calculated depending on the size of the club and the number of visitors received, administrators are needed, employees who monitor the wardrobe, issue passes and do other organizational work. At the same time, it is better to outsource all business processes that are not related to making a profit by the organization. A simple entertainment facility can even be serviced by 2-3 people who insure the visitor during the ascent, help him with equipment, so the staff here will not be a big expense.

Climbing wall is a relatively new type of leisure, but every year the number of companies offering such services is only growing. Therefore, when entering the market, it is necessary to take into account not only the existing players, but also possible competitors that will appear in the future. If we compare the climbing wall with other types of business, then it is very attractive for investment, so we can say that the market will only expand in the near future, sooner or later this fashion and hobby will even reach relatively small towns, although now this is far from. Therefore, the advertising campaign is very important points, which needs to be paid a lot of attention. Company information must be provided in all local media mass media, on thematic portals on the Internet, you can even create your own website or at least pages on social networks to begin with; today the internet gives great opportunities to promote their services. Subsequently, you will have to allocate a lot of funds to maintain your advertising, one-time investments are not enough here. The opening of the climbing wall can be accompanied by some kind of event, bonuses and discounts.

In most cases, an entrepreneur earns money from a one-time visit by a client to a climbing wall, although professional clubs have long been working on a subscription system, which is much more profitable both for the club itself and for its members. The cost of a single visit differs depending on the service provided (and in different cities it will be different, of course), but usually rarely exceeds 500 rubles, while a monthly subscription costs 3-5 thousand rubles. Classes in a group (practical training with a trainer) cost 1.5-2 times more and are also purchased by subscription, the cost of an individual lesson with a trainer is usually determined directly by the employee himself. The club also earns a small portion of the funds from the rental of sports equipment and clothing, although professional rock climbers usually have their own equipment. Market participants note that the payback period is from a year, but it can be several years.

Such a business is quite an interesting and promising direction, therefore, with a competent organization, it promises an entrepreneur a good income. Today, with a well-developed business plan, you can quickly take a significant market share, the main thing is not to forget about the constant development of your business.

An entrepreneur who has decided to organize his own boat station must have at least one million rubles at his disposal. If from the very beginning there is a great demand, then all investments can be recouped ...

The organization of water zorbing starts from 100 thousand rubles as well as a simple zorbing, but by investing about 200-300 thousand in the "water" direction, you can get a good and attractive attraction for the client ...

Investments in the opening of the Ferris wheel will amount to 23 million rubles. The payback period of the project is 32 months. The project will be implemented at the expense of own funds investor.

The construction of four full-fledged tennis courts with artificial grass will require 10 million rubles, but three of them also need to be equipped with a roof and walls.

Project cost taking into account working capital will amount to 15,443,000 rubles. More than 70% of this amount is planned to be allocated for the purchase and installation of equipment.

Climbing gyms are an adrenaline rush for city dwellers who lack extreme experiences. Equip a training area and you will surely have regular visitors. Such projects require financial investments, but pay off in a few months.

Some people cannot live without extreme. Fortunately, in modern conditions you no longer need to get food and fight enemies, but the need for adrenaline from time to time makes itself felt. To "disperse the blood", men choose extreme sports, women are more careful even in gyms, and children, like a hundred years ago, climb trees and roofs.

Climbing gyms are an adrenaline generator adapted to modern life. City dwellers no longer need to postpone the conquest of the peaks indefinitely - a dosed portion of the risk can be received in a specially equipped hall.

The pleasure of exercising at the climbing wall has already been appreciated by many, in these structures you can at any time:

• Satisfy the need for risk and without the risk of getting rid of aggression.
• Improve physical fitness.
• Will "invigorate" the nervous system.
• Experience the feeling of happiness that comes after an adrenaline rush.
• Take a break from everyday problems.
• Improve self-esteem by defeating your own fear.

How to organize a climbing wall

Climbing wall is a structure for training rock climbers and climbers, imitating the relief of a rock, however, only a few meters high. All simulators of this type are similar - a wall with paths and grooves along which you need to climb up and down. Climbing walls are modular and mobile.

Modular climbing wall

These are several interchangeable parts that can be assembled in any order. Each element has hooks that securely fix the modules. By rearranging the modules, you change the route of passage and make tracks of varying difficulty. The modules are coated with a composition that resembles the surface of a stone to the touch. The climbing wall is attached to a concrete or brick wall.

Mobile climbing wall

For him, support is not needed, they can be installed anywhere - in parks, courtyards, squares on sports grounds. The structures are easy to transport and assembled in a few hours. There are mobile climbing walls for parks, but the rides are limited to the season. You can install a climbing wall in a fitness center, climbing club, large mall etc.

For organizing a business, mobile climbing walls are convenient because they are in high demand. Often the structure is ordered for corporate events and on-site training, you can rent the climbing wall to an agency that organizes events.

Monolithic climbing wall

The monolithic climbing wall is designed for demanding workouts, for example, in climbing clubs. These models are distinguished by their high price and require a special room suitable for the installation of complex structures. Training equipment is made to order.

Children's climbing wall

The climbing wall for children is a structure designed taking into account the height and weight of children. The routes are not difficult, the simulator can even be placed in an apartment.

Professional climbing wall

The most expensive of the listed. You can open a club in which climbers will train, hold competitions, but the implementation of this idea will require serious financial investments.

We believe that the best option for opening own business- climbing wall attraction. The price of the equipment depends on the complexity of the obstacles and the slope of the wall. On this basis, climbing walls are divided into flat, broken, connected. Another modification is a bouldering hall with low sloped stands. Usually the height of the "cliffs" does not exceed 5 meters and you can climb them without belay.

Another attractive option is the climbing wall at the school gym. Renting such a space costs less than, for example, a hall in a shopping center or a municipal plot of land. You will immediately receive regular visitors - schoolchildren. The school administration and parents should be interested in such a pastime for children. Do not doubt that schoolchildren and students from all over the area will soon flock to you.

Where to begin

• If you want to install the climbing wall permanently, look for a room or a suitable site.
• Find an experienced trainer-instructor.
• Purchase sports equipment: gear, belay, ropes, mats, etc.
• Prepare your project.
• Find a contractor who can secure the structure and experienced climbers to plot routes

We recommend buying a ready-made complex made by a specialized company. Perhaps a homemade climbing wall is cheaper, but you will get a 100% guarantee of safe operation on branded equipment. A ready-made kit will be delivered to you, installed, and you will be able to take advantage of the warranty service.

How it works

This type of business activity is not certified or licensed. Anyone can come to the climbing wall. You set the ticket price at your own discretion.

The club for beginner climbers should work with the obligatory presence of coaches and instructors. You can organize groups for teenagers and teach them the basics of climbing, for example, for 5,000 rubles a month. The equipment for the club will cost more, but the income will be stable.

The price of a modern climbing wall of the European level reaches 30,000 rubles. per square meter. A simple climbing wall-attraction is cheaper - about 8,000 rubles / sq. M.

If you order a turnkey climbing wall, the service package will include:

• Design development.
• Installation of equipment.
• Warranty documents.

Try to organize the climbing wall in such a way that it closes no earlier than 23:00. During the day and on weekdays, you will have few visitors, so look for opportunities to fill this time by renting out premises for children's parties, corporate events, trainings, etc.

Approximate calculation of financial costs

• A small recreational climbing wall made of modules (6x6 m) costs about 270,000 rubles, and with all the equipment, insurance, bindings, etc. - twice as expensive - 540,000 rubles.
• For renting premises with an area of ​​40 sq.m. it will take 60,000 rubles.
• To this you need to add wages trainer.
• Thus, the minimum price for opening a climbing wall is about 350,000 rubles.

The profit on such an attraction can be calculated based on the fact that one hour of training will cost 800-900 rubles. In theory, you can sell 4 tracks at the same time. If your climbing wall works with half load 5 days a week, you will earn about 520,000 rubles a month. After paying rent and salaries, employees will be left with 300,000 rubles.

This prospect looks very attractive - payback within two months. If you do not fall into euphoria and take into account the buildup time, the lack of customers on weekdays, you need to extend the payback period by several months.