The most ingenious logos. Logos of famous brands of clothing and footwear. Logos of famous companies. Famous brand logos: the Brandomania game

A logo is essentially a visual representation of a company. Think of Macdonald’s golden arches or Nike swoops - these impressive logos have embodied two of the largest empires under their banner. However, many companies still skimp on developing this key part of building the corporate ideal. A good catchy logo significantly increases the growth and loyalty of customers, forms the right impression for business partners,

There are 3 types of logos:

1. Repeating elements of infinity. For example, the fundamental power of the IBM, Microsoft and Sony logos is created by the overlapping elements that make the symbols of the companies distinctive.
2. There are logos that literally illustrate what the company produces or provides, for example, painting houses often use an illustration of a brush or paints in the logo.
3. The use of abstract graphic symbols. Examples include Nike. Over time, the image of the brand name has become for consumers a reminder of the company in any situation.

Consider the most popular logos famous brands clothes and shoes.

Nike

The logo of the famous company is represented by the popular Swoosh, which identifies the wing of the Greek goddess Victoria (the Greek name Victoria means "victory"). The logo project was launched in 1971 by Caroline Davidson, a graphic designer and student at the University of Oregon. Caroline this project was proposed by Philip Knight, one of the founders of the company. Knight didn't particularly like Caroline's suggestion, but he was confident that the logo would work for him in the future. And, as we can see, he was not mistaken in his calculations. Later, as the Nike brand rose to international heights, Philip gave Davidson a gratitude diamond ring with the Swoosh and a huge amount of sportswear and shoes from the brand warehouse.

Adidas

The Adidas brand was created after the collapse of his father's company, which was called Gebrüder Dassler Schuhfabrik. Initially, the name of the company sounded like Addas - an abbreviation of the initial letters of the name of the company's founder. However, a few months later, Addas was changed to Adidas (the founder was called Adi among his friends).

The signature three stripes depicted on the logo were acquired from the Finnish sports company Karhu in 1950, and today it is the style of the company, which is included in the most popular logos of famous brands. By the way, the stripes symbolized the company's popularity on three continents.

Puma

Rudolf Dassler, brother of Adolf Dassler, in turn founded the Puma brand. The first version of the company logo differs from the one we know now - initially the name of the company sounded like "Ruda" (on behalf of the founder of Rudolf, Rudoo). According to one version, the first version of the logo was developed by Rudolph himself, and in the 60s of the 20th century. the symbol has acquired the familiar shape of a Puma.

Gucci

Gucci is the brainchild of Guccio Gucci, who laid the foundations of the now famous brand in 1921 in Florence. One of his six children, he became the designer of the famous logo in 1933. Today, the Gucci symbol is chicly included in the logos of famous clothing and footwear brands, as it occupies one of the first places in recognition.

The overlapping G letters became a special feature of the symbol. However, it is not only letters, it is a symbol of two stirrups - the legacy of the brand Guccio Gucci, which sold accessories for horses.

Givenchy

Givenchy is a fashion brand founded in 1952 by Hubert James Marcel Taffin de Givenchy. Today the company also produces perfumes, clothing and jewelry. The logos of famous brands have been replenished with another popular symbol of the fashion house.

The logo design is quite simple, but attractive and mesmerizing at the same time. It is a four "G" that occupies the entire area. Givenchy's logo is reminiscent of ornate Celtic jewelry.

Levi Strauss & Co

Levi Strauss & Co. (LS & CO) was founded in 1853 while Levi Strauss moved from Franconia to San Francisco to promote his brothers' haberdashery branch on the west coast. Already in the 1870s, the company launched mass sales of denim overalls, which were successfully sold to customers.

It is worth noting that jeans in the form that are known to the modern man in the street began to be produced only after 1920. It is noteworthy that the original logo of the company appeared in 1886 and consisted of two horses tearing jeans into different parts. Logos famous history their creations, as a rule, are overgrown with legends. So, the appearance of the LS & CO logo was preceded by a story that became an indicator of the quality of the product: the driver tied two scattered carriages with jeans and drove in this way to the destination station.

Reebok

The company was founded in England in 1895 by Foster and his sons thanks to the founder's desire to equip his sons' sneakers with spikes. After the ascent of the world's manufacturers to Olympus, in 1958, the founder's grandsons, Joe and Jeff, renamed the company to Reebok. The name refers to the African continent, where "rhebok" is a type of antelope. The logos of world famous brands Reebok and Adidas now belong to a single fashion house - Reebok has been a subsidiary of Adidas since 2005.

Louis vuitton

The Louis Vuitton fashion house was opened in 1854, after which the whole world learned about the goods of the highest quality and chic. The company logo is represented by the brand's initials and created in the form of a stylization inspired by Japanese floral motifs.

Hello kitty

The character itself was conceived and presented to the public in 1974 by Shintaro Tsuji, the owner of the Sanrio company. The Cute Kitty image was registered as the company's trade logo in 1976.

Originally there were two names to choose from: Hello Kitty and Kitty White. Still, the first name turned out to be more attractive, and the character himself became the idol of millions of children and their parents around the world. The logos of well-known companies and brands of children's clothing and toys, previously scattered, have made a single powerful breakthrough in the field of business.

Converse

The history of the company, like its logo, dates back to 1908 and is called the Converse Rubber Shoe Company. In 1915, the founder of Mills Converse began making tennis shoes, but the fateful event for the company happened in 1917: basketball player Charles H. Taylor entered Mills' office with an injured leg. To make it easier for the athlete to move around, Mills designed the high-top sneakers that have become classics in the global footwear fashion industry today.

Converse is not just a brand, it is an entire era, for example, it was in these shoes that Wilt Chamberlain scored 100 points in an NBA game in 1962, and also wore Converse when he scored the decisive goal in 1982. It has been the official NBA shoe for a long time and has been worn by sports legends such as Larry Bird and Julius Irving.

Since 2012, the equally popular Nike company has become the owner of this brand.

Lacoste

One of the oldest and most respected brands, whose logo is a green alligator, is known to everyone who at least once was interested in the world of fashion. In 1933, Jean Rene Lacoste created a company that produced tennis shirts, and the name was formed from the consonance with the sports pseudonym of the founder himself, which sounded like "crocodile skin".

The Rene Lacoste company symbol was born, as well as many other logos of famous brands. The game was worth the candle in this case too. The history of the creation of the symbol is as follows: one of Rene's friends drew a little crocodile just for fun, but soon it became the logo of the brand, which is now known to everyone.

Fendi

The company's logo is often compared to a puzzle: these thoughts are prompted by two inverted F letters. The founder of the brand is the popular designer Karl Lagerfeld, who invented the logo for the fashion house of the married couple Edward and Adele Fendi. From now on, the recognizable symbol of the fashion house flaunts on every document signed by Fendi representatives as a fashion print by Fendi colletions.

Chanel

The famous overlapping, back-to-back double C logo saw the light of day for the first time in the fashion world in 1925 on the Chanel No. 5 perfume bottle.

The logos of the most famous brands often have several stories of their creation, as happened with the Chanel brand. One of the versions tells about Mikhail Vrubel, who in 1886 painted horseshoes that resembled the current Chanel logo. Another version says that Vrubel did not take any part in the creation of the symbol, but simply two crossed horseshoes were used as a symbol of success and luck. Still, most designers believe that the logo represents the initials of Coco Chanel, the founder of the French fashion house.

Calvin klein

On November 19, 1942, the Calvin Klein brand was created, the logo of which became available to the public only 30 years later. The lightweight and memorable SK logo easily evoked associations about the brand, so it was made on the pocket of each pair of trousers. Soon, the popular symbol began to be used not only as a mark of the manufacturing company, but also as a collectible mark.

Versace

The icon of the famous brand is symbolically associated with Greek mythology and depicts the intertwined serpentine heads that often adorn the logos of bags. There are quite a few well-known brands, but the Versace logo is difficult to confuse with another company.

The logo designer was in 1978 by Gianni Versaci, who was obsessed with the classics in art, so the option that turned viewers to stone became a symbol that embodied the designer's fateful attraction to the fashion world.

These original and memorable images accompany us everywhere. The logos of famous clothing brands are well known to many fashionistas; motorists will unmistakably recognize the manufacturer by the badge on the hood. What can we say about the trademarks of companies that manufacture household appliances and electronics. They are well known even to children.

Were you interested in who and how created the logos of famous brands in the world? What do they mean? Why does a seemingly uncomplicated picture become the company's business card and is recognized all over the world? I must say that the history of the logos of famous brands is sometimes very interesting. Check out some of them.

Versace

Not all logos of famous brands are as recognizable as this mysterious and catchy sign, which the famous fashion designer has been using since 1978. It has become another decoration of his magnificent collections. Since then, the head of Medusa the Gorgon, located in a circle, has become the trademark of this fashion house.

When the couturier was asked about the rather strange choice of the logo, he replied that it is a symbol of fatal charm and beauty that can hypnotize and paralyze any person. And I must say, Maestro Versace achieved his goal - his logo is known all over the world. It has become a symbol of perfect taste, sophisticated style and luxury.

Givenchy

Photos of logos of famous brands often appear on the pages of glossy magazines. This square, consisting of four G letters and looking like a stylized clover leaf, personifies strict lines and harmony. Some experts in the field of symbolism are sure that the company used the rules developed in ancient Greece to create it.

Givenchy uses the logo for embellishments and prints that are popular and recognizable around the world.

Lacoste

Famous brand logos and names can be found in many fashion magazines. And this little green crocodile does not need advertising, since it has long become a trademark of the Lacoste company, which is famous all over the world primarily for its polo shirts.

Probably not everyone knows how this sign appeared. It is not a combination of letters that define the name of the owner of the company. Jean Rene Lacoste is a successful tennis player in the past, in narrow circles he was called the Alligator. He founded his own company in 1993, which focused on sportswear for tennis players.

The trademark was created spontaneously. For fun, one of Lacoste's comrades drew a funny little crocodile, which later became the logo of the new brand. Today, the fruit of this successful, admittedly, joke is one of the most recognizable in the world.

Chupa Chups and ... Salvador Dali

If you think that the logos of famous brands are not known to children whose parents are far from fashion, then you are mistaken. A striking example of this is Chupa Chups. All kids in our country know these products. But how is the great artist connected with her?

One of the most famous and outstanding representatives of surrealism, artist and graphic artist, director and sculptor, the writer contributed to the development and prosperity of this company. After all, it was Salvador Dali who created the logo of the world famous sweet candies on a stick. We must pay tribute to the founders of the company - they did not spare a substantial amount and invited the artist Salvador Dali, already well-known at that time, to create the logo.

It should be noted that their costs have paid off with interest. The trademark turned out to be bright, simple, interesting and at the same time understandable and unobtrusive. According to the artist himself, this work took him no more than an hour. In the color scheme, he used the paints of the Spanish flag, rounded the letters a little and placed them in a frame.

Nike and Carolyn Davidson

The logos of well-known companies and brands are sometimes striking in their simplicity. Therefore, many are interested in the question of why they are so memorable. An example of this is Nike and its laconic "tick". When the company announced a logo competition, Portland State student Carolyn Davidson entered the competition.

Interestingly, then her sign did not cause much enthusiasm among the owners of the company, nevertheless, they found it quite promising. It's funny, but for her original work, Carolyn then received only thirty-five dollars. I wonder what time brand owners are currently evaluating their logo?

Apple Apple

The logos of famous brands are often striking in their originality. Millions of people around the world know what the Apple logo looks like. And most of them know about the founder of the company, Steve Jobs. However, the name of the creator of this famous logo is known to few. Most believe that Steve came up with the bitten apple, but this is a delusion.

In the beginning, Apple had a different trademark (Newton writing something while sitting under a tree). Steve did not like this option, because from his youth he gravitated towards minimalism and simplicity. He said, "The icons should look like you want to lick them."

This is the daunting challenge he posed to Rob Yanova, the designer behind the new Apple logo. Jobs' only wish was, "Don't make him sugary." A few weeks later, Steve had several sketches of rainbow apples (bitten and whole) on his desk. Jobs chose the well-known option, which seemed to him more interesting and original.

NeXT

Famous brand logos sometimes have special meaning for business owners. This is what happened to Apple founder Steve Jobs. He had to face many problems in his life. He was even fired from the company he founded. But Steve cannot be attributed to people who are broken by life's hardships. After leaving Apple, he very soon founded another computer technology firm and called it NeXT. The name turned out to be symbolic - "next". This is probably how Jobs emphasized that he cannot be stopped, and he will create the next company with even more enthusiasm and passion.

But back to the history of the creation of this world famous logo. He was commissioned to design the renowned graphic designer Paul Rand. He put forward a tough condition to Jobs: "You pay me 100 thousand dollars for one version of the logo, which will certainly suit you."

As a result of this collaboration, the world recognized the NeXT lettering, executed in the style of Steve Jobs. The sketch was accepted immediately, without revisions. The only thing Steve wanted to change was to highlight the E in yellow. It should be said that Paul Rand previously created logos for the huge computer corporation IBM, the worldwide delivery service UPS and more than a dozen medium and small companies.

Coca-Cola

When we see the logos of famous brands, which the Coca-Cola Corporation undoubtedly belongs to, it seems that they were developed by teams of professional marketers and designers. But in this case, everything was different. The logo for this company was developed by an ordinary employee of the firm, accountant Frank Robinson.

At that time, the company did not yet have its current name, and it was Frank who chose it - "Coca-Cola". He placed the title on a red background and used the standard script at the time. Such a font was then considered the standard of calligraphy. This is how one of the most recognizable logos of our time appeared before the world. True, about once every ten years, the company slightly modifies its trademark. But the special font remains unchanged, as well as the red and white colors.

Three-pointed star

All motorists dream of owning a car with such a logo. The Mercedes company was founded in 1926. And the logo, known all over the world today, appeared much later. The official version of its meaning is voiced by the company as a trinity - air, earth and water.

It is in cars (on the ground), in boats and yachts (on the water), and in airplanes (in the air) that the engines produced in factories are used. There is also an unofficial version, which says that for the first time such a star was used by Gottlieb Daimler, the founder of Mercedes-Benz. In a letter to his wife, he used this symbol to indicate the place where they would be built. new house... The sons of the founder of the company slightly modernized their father's star, and it became the logo of the company.

The three most popular stripes

And this logo represents not just a brand, but a huge industry that is a trendsetter in sports fashion for several generations of sports professionals and amateurs. For a long time, the company logo was a shamrock and three stripes.

An interesting fact - designers were not involved in the creation of the logo. Its concept was proposed by the founder of the company, Adi Dassler. For 22 years (until 1994) the trademark was unchanged. But then new trends in fashion forced the specialists of the famous brand to rework the shamrock that is loved in the world. Now the company's products are adorned with a logo representing a triangle, made in the old traditions. The theme of the three pages has been retained.

Since 2008, the company has been producing a separate collection of footwear and clothing called Adidas original. She combined the fashion of the 80s, as well as the original logo that Adi Dassler created.

Calvin klein

This brand began its existence back in 1942. His logo was immediately created. However, it became recognizable only 30 years later, when the designer introduced the jeans line to the world and placed the logo on the back pocket.

Later, he began not only to be used as a sign of recognition, but also to serve as a navigator through the collection. The dark logo denotes high-end clothing, gray for permanent clothing lines, and white for sportswear.

Famous brand logos: the Brandomania game

If you are interested in the history of trademarks of companies, then you will surely be interested in the new game. Several years ago it appeared in the West, and now it is winning the hearts of gamers in our country. The game "Brandomania" consists of seven levels, they open as you progress through the previous ones. For experienced brand lovers, three special levels have been created, over which you will have to smash your head in order to achieve good results.

Brandomania has a relaxing dynamic. It is better for several people to play it. It is advisable to answer the questions the first time, then you will be able to collect the largest number of prize coins. Of course, the game is designed for those who know at least some of the logos of famous brands. The game (the answers may not be very simple) suggests the possibility of using hints. To do this, you need to click on the "light bulb" icon, and you will see information about a brand unknown to you. A "bomb" will remove most of the letters, and you will need to guess which word is hidden behind the rest.

The design of the game is quite simple, the control interface is clear. We must pay tribute to the authors of the game for the fact that they not only changed the logos beyond recognition, but also preserved their main features. According to those who have already mastered the first levels, guessing the answers of "Brandomania" is actually interesting.

Every day, fashion trends are actively expanding and updating. This leads to the formation of new clothing brands. Each of them has a certain direction in the fashion world and has found its fans. Some couturiers had to work for more than one year to bring the meta into reality and gain worldwide recognition.

Brands for youth

Looking at the photos of young people, it becomes clear that they like clothes that will demonstrate their freedom. Global brands listen to the opinions of their fans, creating a wardrobe that embodies audacity, boldness, lightness and enslavement. Famous brands were too fascinated by this direction of style that many of them did not decide to stay in street fashion forever.

Burberry remains one of the most popular brands. Its founder was Burberry. In 1856, he was able to open a small shop, which became a legendary brand within 100 years. She is prized for her versatile and practical outfits. The peculiarity of the outfits in black and beige cage, gabardines and trench coats.

The next youth brand is Lacoste. The famous tennis player Rene Lacoste became its founder. He completely unexpectedly began to develop stylish youth clothing, which after a while won the hearts of many people. He specializes in the production of casual wardrobe, sportswear and sophisticated fashion tandems.

Considering fashion brands youth clothing, one cannot fail to mention such meters:

• Fred Perry;
• Groan Iceland;
• Massimo;
• Henry Lloyd;
• Tommy Hilfiger;

World brands

After the fashionable resin clothing firms gained fame and prestige, they tried their best to maintain it. To do this, they had to come up with constantly fresh ideas that would not overlap with other brands. In addition, all clothing should be of high quality, because this was the only way to extend the popularity. Today there is a fairly large list of logos, but let's focus on the most popular ones.

Louis vuitton

This brand needs no introduction, as almost everyone knows about it, even a child. She specializes in sewing quality bags, suitcases and accessories. Although everyone can find for themselves no less extravagant clothes for everyday wear.

Prada

This brand specializes in the production of suitcases, bags, outerwear. You can find almost everything in the assortment. Some people think that having some kind of Prada element is a sign of luxury. And this is really so, because all products are exclusive and of high quality. But the cost is also high.

Chanel

The Chanel logo bears the name of the legendary fashion designer Coco Chanel. She could showcase the world and introduce trousers into women's fashion, which for many years were considered exclusively masculine elements of the wardrobe. The Chanel brand was especially successful with a miniature black dress.

Christian dior

This company demonstrated its products in 1946. It is distinguished by exquisite products. The brand specializes in the manufacture of shoes, clothing, perfumes, and skin care products. A distinctive feature of the brand is simplicity and brevity. In addition, the fashion house always delights its clients with new and unusual collections.

Gucci

The world owes this brand to the famous designer Guccio Gucci, who first showed the world the results of his works in 1921. Since that time, his name has been on the list of "the best brands". The house specializes in the production of leather goods, accessories, clothing and perfumes.

Giorgio armani

It was formed in 1975. He gained wide popularity due to the fact that he produces the most beautiful things that were popular in high fashion collections. The brand is in particular demand among young people.

Burberry

Thomas Berbury is considered the founder of this company. The world will first see the Burberry logo badges in 1856. The company specializes in the production of high-quality outerwear and blankets. Until now, the company has not lost its popularity. Moreover, it only increases every year.

Oscar De La Renta

This brand occupies a leading position in the fashion world. Today, many famous people and famous politicians dress up when buying wardrobe from this fashion house. It is unlikely that any major celebration could take place without the ceremonial outfits of this brand. Its founder was a young and promising designer. He first gained fame after Jacqueline Kennedy acquired these clothes and decided to regularly update her wardrobe using the products of this fashion house.

Versace

It was possible to see clothes with the emblem of this world brand for the first time in 1978. Its founder is considered to be Gianni Versace. His clothes are used by many artists and people who are often in public. Models differ in luxurious appearance, sophistication, sexuality.

D&G

This brand is quite young. The Italian company was published in 1985. Its founders are Domenico Dolce and Stefano Gabbana. The clothing models produced by this brand are distinguished by their beauty and graceful appearance. Thanks to this, the brand very quickly gained demand and worldwide fame, which does not give up its positions to this day.

Popular brands in Russia and CIS countries

Considered the most popular brands in Russia and the CIS countries, it is necessary to mention the following:

• Calvin Klein,
• Zara.

Each of these brands produces its own original items of clothing, thanks to which it is possible to satisfy the tastes of people of different ages, social status and style.

If we talk about young men and women who welcome the style of punk, military and grunge, then such famous companies are working in this direction: Marc Jacobs and Vivienne Westwood.
For young guys, girls who prefer classics in tandem with a sporty style, clothes are being developed by the following world brands:

• Mehh,
• Ralph Lauren,
• Hugo Boss. (Hugo Boss)

For young people who like to dress stylishly, while not afraid of bold decisions, it is worth considering the babydoll and casual style. The list of well-known brands in Russia is supplemented by such brands as Befri and Desigual. For older women who, from the style of a business woman, want to reincarnate into a mysterious stranger, it is worth choosing the outfits of the following companies:

• MaxMara,
• Nina Ricci,
• Sonya Rykiel,
• Valentino.

Logo is a graphic representation of a trade mark. It is created for easy recognition of the company's brand among consumers.
The logo should be unique and of high quality and attract the attention of the buyer. Logos were created to distinguish products from manufacturers from the same industry.

The KOLORO company is engaged in the development of one-of-a-kind logos.

There are several types of logos:

1. Letter logo - one or more letters are used.
2. Logo "Symbol" - is depicted in the form of graphic or alphabetic symbols.
3. The "Emblem" logo is a graphic element of the image and text.
4. Logoslovo logo - consists only of letters.
5. Abstract Sign Logo - Creates the visual form of a company concept using a symbol.

The first logo in the world

The first logo in the world was a picture of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog loves to listen to the Edison-Bell phonograph and decided to capture this moment by drawing a picture "Dog listening to the phonograph".

In 1900, Mark Barro's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company liked the drawing very much and they decided to release their goods with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced by a disk one. The drawing became the first trademark of the companies: HMV music stores, RCA, Victor and HMV records. The company also began releasing records with Nipper's artwork.
The logo now uses the music channel of the HWV store.

Evolution of logos of global brands

The logos of global brands did not always look stylish and laconic. Some companies, even though popular with consumers, have redrawn their logos. Main reasons:

• change of direction of activity;
• following new trends.

Let's take a look at a few examples of the evolution of company logos.

• Global Apple Corporation

The first company logo was an engraving of Isaac Newton under an apple tree, which was wrapped around a large ribbon with the signature "Apple Computer Co" (1976-1977). The designer of this logo was one of the founders of the company, Ronald Wayne. After Ronald left, the logo was changed.

The second Apple logo was designed by Rob Yanov. Nothing remained of the old company logo, except, perhaps, the idea with a fruit falling on Newton's head. Apple's new logo is the Rainbow Bitten Apple (1977-1998).

The logo that we see now on Apple products was changed in 2007. "Apple" became metallic with reflections, but the shape remained the same.

• Samsung

Samsung means "three stars" in Korean. The company was established in South Korea. The first three logos used the stars and the Samsung name.

In 1993 the company decided to create a new logo for its 55th anniversary. It still exists today. It is a blue ellipse in the center of which “SAMSUNG” is written in stylized white letters.

• Twix bars

The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After the name change, the products began to be exported to the United States.

The name Twix is ​​made up of two words, double and biscuit. Twix bars are very popular all over the world. They are still marketed in Ireland under the original Raider name.

• Coca-Cola

Coca-Cola has the most recognizable form style a logo that is over 117 years old. The company was established in 1886 and the logo in 1893. The company logo is written in Spencer calligraphy. It was created by Frank Robinson, an accountant and friend of the owner of the company.

In the early 1980s, due to competition from Pepsi products, it was decided to change the company's logo to New Coke. After making this marketing ploy, the company began to lose sales. Consumers didn't like the new name for the drink. After some time, the drink was returned to its former name Coca-Cola, thereby improving its sales.

• Pepsi

In 1903 the trademark Pepsi-Cola. Agree, the first logo of the company is not very pretty. We can say - a failure.
To prevent this from happening to your brand, you need to turn to the team of professionals of the KOLORO company, which will help you make the logo perfect.

After the Great Depression of the 1930s, Pepsi-Cola was able to prove to the Coca-Cola Company that it could compete with it on the same level.

In 1962, the company changed its logo to a tricolor ball and also removed the Cola prefix. Now it is called only Pepsi. Nevertheless, the company logo changes very often. What this is connected with is unknown.

• McDonald's

In 1940, the McDonald's company was created. The first company logo - the image of the Speedee chef . Later, the Speedee logo was redrawn. In the 60s, Jim Spindler changed the company logo to the one we know today. And that's the letter M.

Fashion industry logos (famous fashion brands)

Almost every one of us can recognize and name brand monograms. For fashion houses, the logo is very important because most of the fashion houses are named after the founding designers.

• Louis vuitton

The fashion house was established in 1854. The corporate logo of the company is LV monograms. The color of the monograms and the canvas could change, but the logo of this brand itself has not changed to this day, except that it was slightly simplified in the 2000s.
The brand's clothes are made from very high quality materials and therefore the products are expensive.

Louis Vuitton brand products are the most copied. But it is very easy to recognize a fake - in the original the brand logo is always located symmetrically.

• Chanel

For the first time, the Chanel logo appeared in 1921. He was depicted on the bottle of Chanel perfume No. 5. The company's logo is a double letter C. It resembles two wedding rings that are not closed together. The letter C is the initials of Coco Chanel.

• Fendi

The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is a large F that is mirrored.

• Versace

The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of the representative of ancient Greek mythology - Medusa the Gorgon. The designer explained why he chose this character: "It is a synthesis of beauty and simplicity, which is capable of mesmerizing anyone, just like the clothes produced by the brand."

• Givenchy

In 1952 the Givenchy brand begins to produce clothes High Quality as well as a line of jewelry and perfumes. The brand logo is very simple and concise. The four-fold letter G is placed in a square. It looks like Celtic jewelry.

Car brand logos

Winged cars:

Bentley- British luxury car. The characteristics of the car can be described in just two words - aristocratic luxury. The car logo is the letter "B" enclosed in the wings. The emblem indicates the power, speed, elegance of Bentley limousines.

Aston martin- the car logo was created in 1927. These are the eagle wings that frame the Aston Martin lettering. The owners of the company compared their car to an eagle. Because the eagle is a fast, agile and predatory bird.

Chrysler- The first American car logo was a pentagonal star created in 1923. After joining the company to the German concern Daimler AG in 1998, the logo was changed to “wings wide”. They demonstrate the virtuosity and uniqueness of Chrysler vehicles.

Cars with animal logo

Jaguar- whose emblem was originally SS - Swallow Sidecar. From English "swallow" means "swallow". After the Second World War, most Europeans had negative associations with the SS emblem (association with the fascists), so the owners of the company decided to change the name of the brand. Swallow Sidecar replaced with Jaguar. You must admit that strength, elegance and grace are very suitable for modern Jaguar cars.

Lamborghini- At first, the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Nowadays, Lamborghini cars are powerful, expensive supercars, and the golden bull emblem suits them very well.

Ferrari- the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-gold background with a painted Italian flag at the top of the logo.

The original Ferrari emblem was on the plane of the pilot Francesco Baracca during the First World War. Enzo Ferrari, asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.

The best logos of the music industry

Virgin Is a British record label. Created in 1972 by Richard Branson and Simon Draper. The name of the label is very interesting. Virgin translated from English means "virgin".

Created the Virgin Records (first company) logo by English illustrator Roger Dean.

Over the years, the Virgin brand has become very popular with English performers. After Virgin's signing with the punk rock band The Sex Pistols, Branson decided that their company lacked insolence. Therefore, it was decided to change the company logo.

Legend has it that one of the artists painted the new logo we now know on a napkin. Branson loved it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” Branson said.

Sony Music Entertainment- established in 1988 and owned by Sony. Included in the "Big Four" record companies in the world. Sony Music covers almost all show business.

The first logo of the company is multi-colored, small triangles in the middle of which there were letters SMV. The company logo changed very often. In 2009 Sony Music decided to make the logo completely different. The new logo looks like this: on a white background, a simple red brush effect and the text "SONY MUSIC" appears in the appropriate Sony font.

AC / DC Is a world famous rock band. Most people may not know the band's work, but everyone will recognize the AC / DC logo.

Creative director Bob Defrin helped create the logo for the rock band. The font was chosen from the Gutenberg Bible, the first ever printed book.

Huert's intention was to create the logo in line with the biblical imagery of AC / DC's song "Let There Be Rock." Of course, the lightning bolt and blood red coloration suggests the presence of less angelic influences.

The Rolling Stones are a famous British rock band. Designer John Pasha helped to create the logo for the group. For his work, he received 50 pounds. The designer was inspired by Mick Jagger's expressive lips and tongue. He was also inspired by the Hindu goddess Kali.

Queen Is a British rock band of the mid-1970s. She filled the hearts of many listeners. The logo was created by the lead singer of the group Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the zodiac signs of the musicians of the group.

Logo design trends 2017

Design trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in graphic logo design.
2017 logo trends

Minimalism

Many companies resort to this style, because minimalism is simplicity and conciseness. In minimalism, very few colors are used. Everything should be simple and performed in the same style, without unnecessary additions.

For example, the well-known application Instagram used this style.

The company's first logo was a black and white image of a Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also to change the design of the application. Now it's a camera and a rainbow with a gradient effect.

Color gradient

Creating a logo with a gradient of colors is a very good move for many companies, because this trend will continue to be at its peak for a long time. A striking example is the international payment system MasterCard. The company's designers simplified the design and used geometric fill for the logo.

Black and white trend

Black and white design will always be in trend. Conciseness and simplicity of two colors is always a win-win option.

The best example is the world famous Nike brand.

Carolyn Davidson helped create the logo for the brand. The logo features an abstract wing of the goddess Nike.

Geometric figures

To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.

Example - logo YouTube - a service providing video hosting services. The brand logo is a “bubble” in the middle of which there is a “play” icon.

Lettering

Pretty simple style. The letters are selected specifically for a specific name or text and are used only once.

Lettering includes a company logo Google... The first company logo was created in a graphic editor by co-founder Sergey Brin. Ruth Kedar is the designer of the new Google logo style. It was she who came up with the logo design that we know now.

Hand drawn

The hand-drawn logos look understandable and popular. A lot of world famous companies use this style.

Johnson & Johnson Is a good example of the new 2017 trend. The company logo is very simple - handwritten in red text on a white background.

Web Animated Logos

Web animated logos are the trend of 2017. They look very bright, extraordinary. With the help of Gif logos, you can attract the attention of consumers.

Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over the Sleeping Beauty Castle.

The KOLORO company will develop for you a unique design of your logo, because our specialists are always in the subject of new trends in world design.

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Do you know what is encrypted in the name of an IKEA store? What inspired the author of the Android logo? So we didn't know until we started creating this article.

site invites you to look at the history of world famous brands and find out what influenced the creation of such important details as the logo and name.

According to Davis Bradham, the inventor of Pepsi, his drink made from a mixture of sugar, water, caramel, lemon oil and nutmeg aided digestion. This is why he came up with the name for it, based on the word "dyspepsia" is the collective term for digestive disorders.

For more than a century of the history of the drink, the logo has changed several times. Today it is a circle of blue and red halves, separated by a white wave. Curiously, the company had to pay more than $ 1 million for it. As conceived by the authors, it allegedly contains many references to the earth's magnetic field, the Pythagorean theorem, to the theory of the golden ratio. But one reference becomes much more obvious - to the colors of the American flag.

Chupa chups

Enrique Bernat once noticed that parents often scold children for their hands stained with sweets. Then he came up with the idea of ​​selling lollipops, and this simple but ingenious decision made him rich.

The name of the candy comes from the Spanish verb chupar - "to suck". But with the logo, everything is much more interesting: it was drawn by Salvador Dali himself at the request of the manufacturer. The artist suggested drawing a daisy, and the colors were inspired by the Spanish flag. The shape for the logo was chosen for a reason: they decided to place the drawing not on the side, but on top of the candy, and the shape of the chamomile came up just fine. In the future, the logo underwent minor changes, but in general its appearance remained the same.

Few people know, but the name of this Taiwanese company has interesting story... Turns out, the founders originally wanted to name it after the mythological winged horse Pegasus(or Pegasus in English). But a little later, they decided to drop the first 3 letters so that their company ... was simply located under the first letter in the telephone directory!

Most of the products in this store are called some hard-to-pronounce Swedish word, but the name is different. The founder of the company Ingvar Kamprad came up with the acronym, where the first letters of his name are encrypted and the name of the Elmtaryud farm in the Agunnaryud parish, where he was born.

The logo itself is quite simple, and its colors refer to the colors of the Swedish flag.

Android

According to one of the legends, the co-founder of the company Andy Rubin was once called an android because of his love for robots. So when he started developing his own operating system, then I chose this name for it.

The logo for Android was invented by designer Irina Blok. She said that she was faced with the task of portraying a robot, but the desired image still did not come to mind. It's funny, but in the end, the girl came to the aid of pictograms, which are usually painted on the doors of toilets. So a green man with antennas on his head appeared.

Starbucks

The founders came up with the name for the coffee house almost by accident. Having gathered one evening, the entrepreneurs began to select words beginning with "St" - then it seemed to them that these two letters would be the best fit and sound strong in their own way. Suddenly, someone took out an old mining map, where the city of Starbo was quickly found. And then friends remembered one of the heroes of the novel "Moby Dick" named Starbuck. This is how the name of the cult coffee house appeared.

Why is there a sea siren on the logo? The fact is that according to the plot, Starbuck, the hero of the novel, was assistant on the ship... So the creators decided to support the marine theme, choosing the image of a two-tailed mermaid from ancient Greek mythology.

Instagram

Co-founder of the service, Kevin Systrom, had a passion for photography even before the creation of Instagram. He especially liked the so-called snapshots, made, for example, on a Polaroid. The word Instant is translated from English as "instant". And they can also be sent as messages, as telegrams - telegram. Instant + telegram = Instagram.

The company's logo, in turn, was inspired by the name: a slightly modified image of the Polaroid OneStep retro camera was perfect for Instagram. Later it was changed and made more minimalistic, but the outlines of the camera remain in the logo to this day.

Virgin

Today Richard Branson is one of the most successful businessmen worldwide, the owner of a conglomerate of companies from recording to air travel. He found such an unusual name for his future brands by accident. At one of the parties, some girl either jokingly or seriously invited Richard to name his company Virgin (translated from English "virgin, untouched"). But he did not pass up and gave the company just such an extravagant name. They say that courage and determination helped Branson build a real empire.

Amazon

Jeff Bezos launched his online bookstore in 1994 and immediately came up with a name for it. Amazon in honor of the deepest river in the world - the Amazon... It was only later that the assortment of the store expanded to a huge scale and became one of the largest online retailers in the world.

The company changed its logo several times, and the one in use today has its own subtext. First, Bezos dreamed that his store would sell absolutely all goods - from "A" to "Z" (from A to Z in the Latin alphabet). That is why the arrow leads from the letter A to the letter Z.

Secondly, the same the arrow is shaped like a smile, symbolizing the desire of Amazon to satisfy the needs of customers to the maximum and even if only virtually, but to meet visitors with a friendly smile.

Unilever

The world famous corporation unites products of more than 400 brands. A logo for such a huge company should be universal, understandable and recognizable. As it turns out, each U has its own meaning. For example, a plant represents the company's desire to preserve the environment, waves are a symbol of purity and freshness, etc.