Opening a pizzeria in a small town. Opening a pizzeria from scratch: the nuances of business organization and costs. How to advertise a pizzeria

Pizza is a favorite food of many people. The popularity of fast food in our country is only increasing every year, proof of this, a large number of fast food establishments both in big cities and in small towns. Inexpensive, delicious food attracts both adults and children. Where, if not in fast food, you can have a hearty snack for a small amount of money.

Due to the popularity of these establishments, we have already told you how. Let's continue the topic, and in today's article we'll talk with you about how to start a pizzeria from scratch. How much does it cost to open such an establishment, and how in short time get the expected profit?

Pizzeria business plan

Before starting a food business, it is necessary to draw up a competent and detailed business pizzeria plan with calculations. What is it for? A business plan will help you distribute the available amount of money for starting a business correctly and expediently.

Basic elements of a pizzeria business plan

• A detailed study of a business idea for opening a pizzeria;
• Business registration;
• Premises rental;
• Recruitment;
• Purchase of equipment;
• Financial expenses;
• Advertising campaign and profit.

Competition and profitability are very important economic concepts that require detailed study just before starting a business.

The competition in the catering sector is quite serious. Great demand and good profits generate a lot of competition in this field of activity. Therefore, before opening a pizzeria, you should analyze the profitability of your business idea. To do this, you need to compare such concepts as demand, competition, the amount of costs for the implementation of the project, and draw conclusions about the profitability of the business or its futility.

How to open a pizzeria from scratch?

The question of whether it is profitable to open a pizzeria is asked by every novice entrepreneur who thinks about such a business. Let's figure out how much it costs to open a pizzeria and whether it is possible.

Any smart person understands that opening an establishment Catering in the form of a pizzeria implies material investments and physical costs.

Naturally, I cannot answer with accuracy how much it costs to open a pizzeria in your city. Prices vary and depend on many factors such as rental price, purchase of pizza equipment, average wage in the region, etc.

If you don't have the money to open a pizzeria, then you need to involve investors in the business. Investors are people who invest their money in promising business projects in order to get profit in the future. But, of course, in order to interest a rich person, you need to provide a competent business plan for opening a pizzeria with calculations. Pay special attention to financial section a business plan, which will indicate the costs of the project and the payback period of the business.

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Choosing the concept of the establishment

How to open a pizzeria? First of all, you need to decide on the concept of the establishment. You can choose any format or combine several options in one institution.

• A full-fledged cafe-pizzeria. I want to note right away that this option is the most costly and requires huge investments. Your establishment can be located on the territory of a large shopping center or have a separate entrance.
• Pizza delivery as a business - this option of earning means only making pizza and delivering it to the address specified by the client. It is quite possible to start such a business with minimal investment, therefore, for aspiring entrepreneurs, this is the most affordable way to make money.
• Naturally, you can combine these two options, and thus significantly increase your income. But as noted above, a substantial amount of money is required to open a full-fledged pizzeria, which is not always available to aspiring entrepreneurs.

Register your business

Activities in the field of food are subject to mandatory registration with the relevant authorities. To begin with, you should decide on the material and legal form of activity. The most profitable option is to register as a company with limited liability(LLC), and choose UTII as a form of taxation - a single tax on imputed income.

The main permit for the operation and opening of a pizzeria is issued by Rospotrebnadzor. Also, you must obtain permits from the sanitary, fire department on the compliance of the premises and equipment with quality norms and standards.

Premises for rent

When planning the opening of a pizzeria, you should pay significant attention to the issue of the location of the future establishment. It is very important to choose the right place for opening a pizzeria, because the attendance of the establishment will depend on this, and, accordingly, your income from the business.

Stationary cafe

If there are plans to open small pizzeria, then choose areas with high traffic of people. Not necessarily in the center, as a rule, everything is already taken there. Look for a place for yourself in a residential area of ​​the city, near high-rise buildings; it will also be beneficial to open a pizzeria near a hospital or educational institution.

Mobile Pizza Tent

I wish you success in business, always happy visitors and quick profits.

According to experts, a pizzeria is one of the most successful business ideas for aspiring entrepreneurs. Such food is always in great demand, so beginners have every chance to succeed in this business and quickly return their initial investment. In this article, we will tell you how to open a pizzeria from scratch and what you need to do in order for the business to bring a decent and stable income.

Activity registration

Before you open a mini pizzeria from scratch, you need to collect everything Required documents... The most important thing is permission from Potrebnadzor. It can be obtained only if the room in which you are going to open a mini pizzeria complies with all established rules and regulations.

In addition, you must collect the following documents:

• Waste removal agreement with their subsequent disposal;
• The contract for the work on disinfection and disinsection of the premises;
• The list of products sold, agreed with the regulatory authorities;
• Pizza production control program;
• Business registration certificate.

Planning

• Registration of documents;
• Selection and rental of premises;
• Recruitment;
• Equipment purchase;
• Calculation of financial costs;
• Advertising;
• Calculation of profit.

Before doing such a business, be sure to research the market to assess the level of competition in your city or locality and also analyze the profitability of the idea. Calculate how much it costs to open a small pizzeria, compare the level of competition and demand for such products, and then draw conclusions about the prospects this business.

Location selection criteria and room arrangement

If you want to open a small pizzeria, any empty space will do. It is desirable that it is located in the city center, for example, in a large shopping center. Another option is a densely populated residential area. The premises can be rented or purchased. Its area must be at least 120 sq. meters. For 40 sq. meters should be equipped with a kitchen, and the rest of the area should be equipped as a hall for visitors.

If you want to provide a pizza delivery service, you can ask how to open a pizzeria at home. In this case, your establishment can be located in any area of ​​the city. In addition, you can significantly save on rent or purchase of premises.

Equipment

If you want to save money on the purchase of equipment, the pizza base in the required quantity can be ordered at the nearest bakery. Deck or conveyor ovens are commonly used to bake pizzas. Basically, that's all it takes to open a pizzeria from scratch.

For large-scale production of ready-made or frozen pizza, you will need:

• Flour sifter;
• Dough mixer;
• Vegetable cutter;
• Plate;
• Bake;
• Refrigeration equipment;
• Thermal bags for pizza delivery.

In addition, you also need to buy a coffee machine, cocktail maker, refrigerator display for drinks, chairs and tables.

As you can see, it is quite difficult to answer unequivocally the question of how much money is needed to open a pizzeria, since the prices for equipment can range from 4.5 to 150 thousand dollars.

Staff

Everyone knows that the most important thing in the service sector is personnel. The success of such a business is 40% dependent on the level of service, so it is necessary to pay special attention to the selection of personnel.

First of all, you need to find a good cook. It should be an experienced highly qualified specialist who is able to bring a high income to your establishment. It is desirable that it be a foreigner who was born and raised in Italy, the homeland of pizza. If your financial resources do not allow you to hire such a professional, be sure to find an experienced chef. Another option is to hire a specialist who has trained in Italy and is ready to further improve his qualifications.

In addition to a cook, you need to hire an administrator, waiters, cashiers and a chief accountant. If you plan to open a pizzeria with delivery, you also need to find couriers, preferably with their own transport, and a person who will take orders by phone.

Menu

This dish can be of two types, depending on the cooking technique:

• American pizza, consisting of a thick flatbread and rich filling - 650-950 g;
• Italian pizza on a flatbread, no more than 1.5 cm thick - 350-500 g.

If you are planning to open a take-out pizzeria, it is better to choose the first option, as Italian pizza cools very quickly.

You've probably heard of such popular varieties of pizza as:

• Margarita;
• Pepperoni;
• 4 seasons and more.

They are very popular, so they must be present on the menu. Of course, it will not work to please all clients, but you need to try.

It is also advisable to include snacks, desserts and hot dishes in the menu of your establishment. Also, do not forget to add soft drinks, tea and coffee to the assortment. Now you know what you need to open a pizzeria buffet. Stock up on resources and get to work. If you do everything right, such a business will generate excellent profits.

Experienced entrepreneurs often wonder if it is profitable to open a pizzeria based on a cafe? Recently, such establishments have become very popular. In addition, they bring good profits, since they cover a wide range of activities. If you are planning to make such a mix, think carefully and calculate everything before. In order to avoid mistakes when purchasing equipment, it is advisable to consult with experienced specialists.

Financial investments

Aspiring entrepreneurs often ask the question, how much money does it take to open a pizzeria? The budget of the establishment for 30 seats, in addition to the cost of ingredients, includes the following expenses:

1. Premises rental - about 5 thousand dollars. The rental price will depend on the profitability of the location, area and repairs in the premises;
2. Business registration and paperwork - approximately $ 900;
3. Equipment purchase - 12 thousand dollars;
4. Products - 3.6 thousand dollars;
5. Staff salary - $ 2.5 thousand;
6. Advertising - 2 thousand dollars;
7. Renovation and interior decoration - 2 thousand dollars.

If you have made a decision, I want to open a pizzeria, you need to have on hand a start-up capital of about $ 30 thousand. With proper management, all initial investments will pay off literally in 1–1.5 years. After that, you will reach a net stable income.

Profit and profitability

We figured out how much it costs to open a pizzeria. Now let's try to calculate the future profit. Usually, pizza has a mark-up of about 200%. For hot drinks and sweets 300-400%. With an average check of 400-500 rubles, the institution will bring 4-5 thousand rubles of income daily. At first, if the pizzeria is visited by 10 people a day, you can gain 150 thousand rubles. Over time, when more clients appear, the profit will grow 2-3 times.

The minimum profitability of this business is approximately 20-25%. If you are not satisfied with this indicator, open it. In this case, you will be able to reach a wider audience and increase the profitability level of the establishment up to 50-60%.

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Facility format

Entrepreneurs who have large start-up capital on hand are often interested in. Such a business will require serious financial costs, but if you manage to achieve success, the institution will bring a solid income. In order to open a restaurant, you will need a spacious room, a wide range of dishes and a large staff of employees. In addition, you need to create a special atmosphere in the institution, since the stay of customers in the restaurant is not limited to one meal. For all this you will need at least 700 thousand rubles.

You can also find out. This is a real prospect for more experienced entrepreneurs who are not limited in financial opportunities, since such a business will require serious investments. Do not forget that in addition to the initial investment, you will have to pay a certain amount to the franchisor every month.

If you don't have your own start-up capital, you shouldn't even think about opening a McDonald's. In this case, you can take an interest and start a small business. When your establishment begins to generate a stable income, you can expand your business and open a pizza bar on the basis of a coffee shop. In Italy, almost all pizzerias operate in this format. This could be a place that sells spirits, beer, and pizza. Before opening a pub from scratch, find out what the requirements are for such establishments, since the sale of alcoholic beverages without a license is prohibited in our country.

conclusions

The main rule of the success of any business is a responsible attitude to your business and competent organization of all processes. To make your pizzeria more popular than competitors' establishments, you need to hire qualified personnel, create a unique atmosphere and, of course, prepare delicious food. In this case, your business will flourish and generate a solid income.

Of course, pizza is becoming more and more popular, especially among young people.

That is why many are interested in the question of how to open a pizzeria in a small town.

What kind of paperwork will you have to issue? What equipment should be purchased? Will such a business be profitable and what determines its success?

What should a pizzeria look like?

Of course, before opening such an enterprise, it is worth deciding what format your pizzeria should be. For example, many businessmen open so-called Italian restaurants - the main dish here is classic Italian pizza, but there are other dishes on the menu, as well as a wide range of drinks and cocktails.

A traditional pizzeria is somewhat reminiscent of fast food. The main target category here is young people and children. Therefore, the menu in such an establishment can be reduced, but the speed and quality of service, on the contrary, can be increased.

In addition, in a small town, it would be appropriate to open food delivery. In such cases, the production of pizza, as a rule, takes place in a specially rented facility or even at home - the dish will be delivered directly to the home or to work to the customers. You do not have to rent a space for a cafe, add new dishes and drinks to the menu, hire service personnel, etc. This is the least expensive type of business, but at the same time, the profit is appropriate here.

Therefore, first of all, you should decide what exactly you are going to discover, and which category of the population will become yours. regular customers- in accordance with this, you will need to rent and decorate the premises, draw up a menu, etc.

How to open a pizzeria in a small town? Required package of documents

Of course, you will have to register with the tax office and go through some other authorities. What do you need to open a pizzeria? First of all, register as individual entrepreneur or open a limited liability company.

If you plan to sell alcoholic or tobacco products, then you will need an appropriate license. In addition, the pizzeria must obtain permission from the sanitary and epidemiological station, fire department and labor protection service.

Where is the best place to locate the establishment?

If you are interested in how to open a pizzeria in a small town, you should know that location plays an important role. You should not rent a space near restaurants, bars and other catering establishments. It is best to open a pizzeria either in a busy part of the town (for example, in the center), or in a densely populated residential area (in such cases, the bulk of customers will visit the establishment in the evenings and weekends).

It should be noted that there are certain requirements for the premises used as a catering establishment. In particular, there should be a fully equipped kitchen, as well as a hall for clients, a cloakroom, a changing room for staff, a room for washing dishes.

An uninterrupted supply of electricity and water is essential. In addition, you will need a ventilation and air conditioning system.

Choose an interesting style for decorating the hall, select the appropriate furniture and other decorative elements. The main thing is for visitors to feel comfortable and cozy.

The required amount of equipment for a pizzeria

Naturally, in order to prepare food and receive visitors, you need to prepare. How Much Equipment for a Pizzeria Do You Need? For example, it will be necessary to purchase refrigerators for storing raw materials.

You will definitely need ovens for a pizzeria. In most of these establishments, they are placed right in the hall, behind the bar counter - so visitors have the opportunity to watch the preparation of their dish, and the aroma of freshly baked pizza becomes the best advertisement.

If you are going to serve other dishes in pizzerias, then you will need a kitchen with the appropriate equipment, in particular, refrigerators and freezers, a microwave oven, a stove (preferably both electric and gas), and an oven. Do not forget about the necessary kitchen utensils and other accessories.

As for the hall, you will need a bar counter, as well as an electric kettle for making tea and some other hot drinks. A coffee machine is also worth getting, as many visitors love this drink.

It is best to purchase a computer with the appropriate software- this will make it easier to place orders, keep track of expenses, etc. You can hang a plasma TV in the hall - this move will appeal to regular visitors. In addition, you will be able to view important events such as football matches.

Other required materials and raw materials

Naturally, you will need food to prepare meals. Most likely, there are companies in your city or somewhere near it that will be happy to provide you with the raw materials you need for cooking, such as flour, sugar, ice cream, alcoholic beverages, etc. It is unlikely that the search for products will become a problem for you. Fresh vegetables and other ingredients that cannot be stored for a long time are a completely different matter.

If you are going to deliver pizza, then you should worry about disposable tableware. And even if you are not going to deliver food, some customers are much more willing to take them home or to work - not everyone has the time or desire to eat in public place... Do not forget about the special wooden boards on which it is customary to serve pizza. And, of course, you must have a sufficient amount of tableware, glasses, wine glasses, mugs, cutlery, etc.

The pizzeria belongs to the restaurant business and is a profitable activity with a high share of profitability reaching 50%. One of the advantages of this type of business is high demand... Now there are more than 4,000 pizzerias in Moscow, and the market volume is estimated at 8,000. The attractiveness of this business is reflected in many different franchises: Pizza Time, Papa John's, Sole Mio, Celentano, etc. Catering business- a risky occupation, first of all, with insufficient experience. If there is no experience in running this type of business, then it is recommended to open your own pizzeria on a franchise. In this article, we will look at how to open a pizzeria from scratch and give an example of a business plan with calculations.

Advantages and Disadvantages of Opening a Pizzeria

Market condition

The entrepreneur needs to immediately take into account that he will have to face increased competition. At what it will be both from the side of other pizzerias, of which there are many today, and from the side of fast food establishments.
At the same time, analysts say that the pizza market is constantly growing (by about 25% per year). At the same time, even in the capital and St. Petersburg, only about half of it is employed, and in the regions - 1/3.

At present, the number of stationary pizzerias in Moscow is approaching 4000. In addition, pizzas are also prepared in various restaurants. But at the same time, the share of each participant in this market does not exceed 5% of its total volume. This fosters the emergence of new members who have a chance of success. The most promising is the opening of new establishments such as fast food and pizza delivery services.

Consumers of pizzeria products are mainly visitors to the establishment: office workers, managers, students, or those who order pizza at home or in the office: programmers, freelancers, etc.

Types of pizzerias

Pizza is one of the versatile dishes that are prepared both in fast food establishments and in prestigious restaurants. A pizza delivery service is worth a separate price, allowing you to increase your revenue. And the investment costs significantly depend on the chosen direction. First of all, you need to choose what type of institution to open, because the volume of the initial investment depends on this.

How to open a pizzeria from scratch: business registration and taxation

For registration in tax office pizzeria business forms are used: IP or LLC. In the table below, we will consider the main advantages and required list documents for their registration. When registering a type of activity according to OKVED, choose: 55.30 "Activities of restaurants and cafes"

The optimal choice of the taxation system for a pizzeria would be UTII(single tax on imputed income), for the transition to this system there must be a municipal law on the possibility of applying UTII (up to 100 personnel and the cost of fixed assets up to 100 million rubles). The interest rate is - 15%.

Paperwork

When developing a business plan for a pizzeria, it is important to know what documents will be needed to open an establishment. The list of documentation in this case is as follows:

Choosing a place and premises for business

The central districts of the city are distinguished by the high cost of renting premises, but they have a large traffic of visitors. Placing a pizzeria in residential areas is less expensive, but the volume of visitors will be less. In a residential area, it is important that catering establishments are located in the immediate vicinity. The key success of the pizzeria is the place with high traffic.

Places in the vicinity of offices are promising in terms of traffic, shopping centers, educational institutions... Office workers, students, teachers will willingly come for lunch. In the evening, you can also expect a large number of visitors who want to relax a little after a hard day. The pizzeria will become a convenient place for informal communication when solving business issues.

Sanitary standards for the premises

For a pizzeria, a room with an area of ​​50-150 sq. m. Sanitary standards in this case are identical to those that apply to bakeries (read in more detail: ““). Let's consider the basic requirements:

• location of at least 50 m from residential buildings during the construction of a new building;
• cellars and basements cannot be used for a pizzeria;
• the pizzeria must have a plumbing with hot and cold water, as well as a sewage system;
• besides industrial premises, the pizzeria should have a warehouse for raw materials, a staff room, a toilet, etc.;
• floors must be waterproof;
• walls to a height of 1.75 m. must be painted in a light color or laid out with tiles. The rest of the wall and ceiling are whitewashed;
• the premises should be naturally and artificially ventilated.

Equipment for a pizzeria, costs

A significant part of the budget for opening a pizzeria is occupied by the cost of purchasing equipment. High-quality equipment is expensive. Used equipment is less expensive, but additional operating costs may arise. For a pizzeria, two types of equipment are required: refrigeration and baking. Raw materials will be stored in refrigerators. Moreover, for each type of food (meat, fish, cheese, vegetables), you need to purchase a separate device. The ovens must be special. For your information, the classic Italian pizza is baked on wood, which gives a special taste. Additional equipment includes: tables, pizza molds and work equipment.

Pizzeria equipment prices vary widely. It all depends on the brand of the product, the specific model. The figure below shows a list of the main equipment for making pizza.

Basic equipment for a pizzeria

Consider the cost of purchasing equipment. The maximum costs will be more than 1 million rubles, the minimum is ~ 300,000 rubles.

Facility staff, costs

The following personnel are required for the operation of the pizzeria:

Depending on the volume of production, the number of representatives of each profession varies from 1 to 3. In addition, if pizza delivery is planned, the establishment will also need a courier.

The key figure in every pizzeria is pizza maker... The quality of products depends on the qualifications of the master. Therefore, special attention should be paid to the selection of a real professional. In Russia, it is now almost impossible to take a specialized course in pizza making. Prestigious restaurants invite artisans from Italy or send their chefs there to study.

In establishments of a lower level, the requirements are not so high. Therefore, graduates of culinary schools who have undergone special training are accepted there.

Master class: "How to open a pizzeria?"

The financial part of the pizzeria business plan

This part is very important, since the profitability of the enterprise depends on the correctness and accuracy of the calculations. First of all, costs are estimated. They are subdivided into initial and monthly. Their size is influenced by the type of pizzeria being opened and the equipment that is planned to be used. The main share of the initial expenses will be required for renting premises and purchasing equipment.

Initial costs

Starting a "pizza" business, you will need to spend the following costs:

1. Rent or purchase of premises (15 thousand - 3.5 million rubles).
2. Purchase of equipment (170 thousand rubles and more).
3. Remuneration for employees (30 thousand - 200 thousand rubles).
4. Registration as a tax payer and receipt of a stamp (15 thousand rubles).
5. Preparation of design documentation (80 thousand rubles).
6. Installation fire alarm(70 thousand rubles).
7. Purchase of furniture and inventory (300 thousand rubles and more).
8. Purchase of technical cards for products (55 thousand rubles and more).
9. Advertising (30 thousand rubles and more).
10. Printing services (45 thousand rubles and more).
11. Purchase of raw materials (200 thousand rubles and more).
12. Conclusion of contracts with suppliers utilities(100 thousand rubles and more).

In addition, you may need funds for renovating the premises, training employees, installing security systems, etc.

Monthly costs

Each month the expenses in the pizzeria will be:

1. Acquisition Supplies(150 thousand - 300 thousand rubles).
2. Staff salary (15 thousand - 30 thousand rubles per person).
3. Payment for utilities (20 thousand - 30 thousand rubles).

In addition, if the premises are rented, it will require another 15 thousand rubles per month.

Pizzeria Cost Estimation: Structure

Pizzeria revenue structure: assortment

An obligatory feature of a middle-class pizzeria will be a wide range of products. Actually, the more types of pizza are prepared in a restaurant, the more visitors it will have. As a rule, the menu includes from 10 to 20 items. In addition to pizza, you can sell light salads, snacks, desserts, sushi (read more “?”). Can add alcoholic beverages(wine and beer), but this requires an appropriate license. Such a menu will help attract more visitors, which will positively affect the pizzeria's income.

Assessment of the revenue structure by pizzeria products

When planning revenue, attention should be paid to the key products that generate 80% of the profit. Here acts the Pareto rule: “20% of the assortment provides 80% of the profit!“.

The daily amount of revenue depends on many factors. So, weekend and holidays bring more profit. Practice also shows that the influx of customers increases in winter. According to statistics, every pizzeria in Moscow and St. Petersburg sells 50 to 200 pizzas daily. For calculations, we will take the minimum quantity - 50 pieces per day. With an average price of 350 rubles for one pizza, monthly revenue will be ~ 525 thousand rubles.

The average cost of one pizza is about 90 rubles. the margin is 300%. The mark-up for other menu items (snacks, desserts, drinks) varies from 200% to 600%.

Business profitability

Today Russian pizzerias bring their own from 200 thousand to 5 million rubles / month profit. To increase the profitability of a business, you can use the following methods:

• reducing the cost of production while maintaining high quality;
• attracting a large number of visitors;
• the selling price exceeded the prime cost by 7 times.

The profitability of pizzerias in Russia is 35-40%.

Assessment of business attractiveness by website magazine

Business profitability

(4.0 out of 5)

Business attractiveness 3.1

Although more than one pizzeria is open in every city, the demand for this product is attracting new businessmen. How to start your own pizzeria from scratch? An example of a business plan with calculations will show the main advantages of the project and will allow you to competently build a business.

Determine the format

The café format offers visitors, in addition to several varieties of pizza, snacks, salads, sweets and drinks. Judging by the reviews, this is the most common and popular type of pizzeria that requires a fairly large investment.

Opening an Italian restaurant is difficult, expensive and time-consuming. Such an institution has special requirements for equipment, personnel, and assortment. To compete in this segment of the market, it is necessary to be very well versed in the intricacies of the restaurant business and to organize a truly original and high-class enterprise.

It's easy to open a pizzeria in a kiosk. A kitchen with a window for dispensing products will not require large financial investments. Even a converted car is suitable for this. Nearby, you can put several tables for visitors, arrange home delivery and take orders online.

Pizza delivery as a separate area requires a carefully thought-out advertising and sales policy. Usually people order a product from home that has already been tested. Therefore, it is not easy to make a product by correspondence popular. But it is the cheapest business venture with minimal labor and time.

Often, entrepreneurs include in the list of services of a stationary pizzeria the delivery and packaging of "take-away" products.

Step by step pizzeria business plan

When the format issue is resolved, it is necessary to draw up a business plan.

1. Market research of the market.
2. Company registration and obtaining permits.
3. Selection and decoration of premises.
4. Purchase of equipment for a pizzeria.
5. Assortment development.
6. Hiring staff.
7. Launch of an advertising campaign.
8. Calculations of how much it costs to open a pizzeria from scratch.

This step-by-step instruction allows you not to miss anything important when planning and launching a project of any complexity.

It is also necessary to bring equipment and furniture to a cafe-type pizzeria, but they are not as strict as in a restaurant. Sample list of equipment for a room designed for 20-25 clients:

• dough kneading machine;
• dough rolling machine;
• bake;
• hood;
• refrigerator with freezer;
• showcase with cooling mode;
• pizza collection table;
• kitchen scales;
• a set of kitchen utensils - knives, forks, spoons, cups, plates, glasses, etc.;
• coffee brewing apparatus;
• furniture in the hall - tables, chairs, clothes hangers;
• rack for distribution of finished products;
• office equipment;
• software;
• music Center;
• internet connection and Wi-Fi;
• television.

In the compartments for household goods, you will need to install racks and organize a place for storing inventory and products, equip a change house for the needs of staff, equip a bathroom with plumbing.

For the takeaway trade and for the delivery of pizza, you need to purchase special containers and plastic containers for packing other dishes.

Delivery can be carried out by transport of a pizzeria or by agreement with a courier service. For your own needs, you will need to purchase a car, motorcycle or scooter, and hire a courier driver.

Range

There are a huge number of types of pizza, but the most important thing in it is the dough. The Italian version is prepared on a thin basis, with a total weight of no more than half a kilogram. American pizza can even be a kilogram due to a thick flat cake. The most popular pizzas all over the world are "Margarita", "4 seasons", "Pepperoni".

Visitors can, along with ready-made options, be offered to order pizza from individual components to their own taste. To do this, the menu should include as many different ingredients as possible in order to satisfy the most discerning customers. Where possible, products should be locally sourced. This will be cheaper and will allow you to buy fresh and high quality food.

The assortment of cafes, in addition to pizza, should include salads, snacks, desserts, soft and hot drinks, low alcohol products. Small kiosks and delivery services mostly sell only pizza, although you can diversify the menu and expand the circle of customers with rolls, french fries and sweet pastries.

Some aspiring entrepreneurs run into trouble over a failed pizza dough recipe. Therefore, even before opening a pizzeria, you need to make a test batch and make sure of the taste of the product.

Staff

Employees are an important component of an establishment's success. The attendance and profitability of the project depends on their competence.

Depending on the format of the pizzeria in the state, the following are required:

1. Chef.
2. Cook.
3. Technologist.
4. Administrator.
5. Waiters.
6. Dishwasher.
7. Courier.
8. Accountant.
9. Cleaner.

The restaurant should have the most complete and qualified set of employees. It is good if the head chef has previously worked or studied in Italy, and the waiters have at least 5 years of experience in large enterprises catering. Accounting in a restaurant is complicated, so it is better to hire a full-time accountant.

In a cafe, you can accept service personnel without work experience, but the cook and technologist must be highly qualified. Even inexperienced waiters should be polite, courteous, attentive, and have a good memory.

Accounting can be kept by an incoming accountant or a specialized company. To deliver pizza, you need a courier with a driving license, and if you do not plan to buy a car in a cafe, then with your own transport.

The small format of a pizzeria requires a minimum staff - a pizza maker, a courier and an administrator. The owner of the enterprise himself can accept and issue orders.

All staff of the pizzeria, according to sanitary standards, must have medical records.

The question of how to open a pizzeria from scratch without advertising costs is not at all worth it. Only by deploying large-scale events can you attract customers to your pizzeria of any type.

• noisy opening ceremony of the pizzeria with the involvement of celebrities and the press;
• blocks of advertisements on television, radio and newspapers;
• information on billboards and citylights;
• original design of the facade and signs of the institution.

Near the cafe, you can place flyers of an advertising agent dressed as a cartoon hero or a slice of pizza to distribute. For a delivery service, it is enough to organize targeted mailing of business cards and post advertising leaflets in crowded places, elevators of houses, at entrances.

All formats must be presented on the Internet:

1. Create groups on social networks and conduct promotions there.
2. Create a pizzeria website with the ability to order online delivery, engage in SEO promotion.
3. Pay for banner ads.

The more advertising methods are used, the more the capture will be target audience and the attendance of the pizzeria in the first time after opening. Further, at high quality products and services, positive customer reviews will work on the reputation of the institution.

Video: how to open a pizzeria?

Economic calculations

The amount of investment, monthly expenses and income of a pizzeria depends on the type of establishment. Opening a restaurant will cost at least 2.5 million rubles, and a pizza delivery service will cost about a million rubles.

For a 30-seat café, the initial cost is:

If the premises for the pizzeria are not rented, but acquired into ownership, then the amount of investment will increase several times. At the same time, the risks associated with the lessor disappear, and fixed costs are reduced by the amount of rental payments.

The markup for the main course is about 200%, for other assortments - 300-400%. At the very beginning of the work of the establishment, there will be few visitors. Based on 10 people per day and an average order value of 500 rubles. monthly revenue is 150,000 rubles. To reach the industry average of 1.5-2 years, a pizzeria needs to attract 50 customers a day.

Profitability, according to experts, ranges from 30% to 60%. Reducing the cost of production allows the conclusion of contracts with suppliers of equipment and products on favorable terms.

Any pizzeria format will be in demand among visitors with a competent business organization, qualified personnel and delicious food.