How to open a pizzeria in a small town? What you need to open a pizzeria: equipment, SES requirements and cost calculation. Opening a pizzeria from scratch: the nuances of organizing a business and costs What you need to open a small pizzeria

Of course, pizza is becoming more and more popular, especially among young people.

That is why many are interested in the question of how to open a pizzeria in small town.

What kind of paperwork will you have to issue? What equipment should be purchased? Will such a business be profitable and what determines its success?

What should a pizzeria look like?

Of course, before opening such an enterprise, it is worth deciding what format your pizzeria should be. For example, many businessmen open so-called Italian restaurants - the main dish here is classic Italian pizza, but there are other dishes on the menu, as well as a wide range of drinks and cocktails.

A traditional pizzeria is somewhat reminiscent of fast food. The main target category here is young people and children. Therefore, the menu in such an establishment can be reduced, but the speed and quality of service, on the contrary, can be increased.

In addition, in a small town, it would be appropriate to open food delivery. In such cases, pizza production, as a rule, takes place in a specially rented facility or even at home - the dish will be delivered directly to customers' home or work. You do not have to rent a space for a cafe, add new dishes and drinks to the menu, hire service personnel, etc. This is the least expensive type of business, but at the same time, the profit is appropriate here.

Therefore, first of all, you should decide what exactly you are going to open, and which category of the population will become yours. regular customers- in accordance with this, you will need to rent and decorate the premises, draw up a menu, etc.

How to open a pizzeria in a small town? Required package of documents

Of course, you will have to register with the tax office and go through some other authorities. What do you need to open a pizzeria? First of all, register as individual entrepreneur or open a limited liability company.

If you plan to sell alcoholic or tobacco products, then you will need an appropriate license. In addition, the pizzeria must obtain permission from the sanitary and epidemiological station, fire department and labor protection service.

Where is the best place to locate the establishment?

If you are interested in how to open a pizzeria in a small town, you should know that location plays an important role. You should not rent a room near restaurants, bars and other establishments Catering... It is best to open a pizzeria either in a busy part of the town (for example, in the center), or in a densely populated residential area (in such cases, the bulk of customers will visit the establishment in the evenings and weekends).

It should be noted that there are certain requirements for the premises used as a catering establishment. In particular, there should be a fully equipped kitchen, as well as a hall for clients, a cloakroom, a changing room for staff, a room for washing dishes.

An uninterrupted supply of electricity and water is essential. In addition, you will need a ventilation and air conditioning system.

Choose an interesting style for decorating the hall, select the appropriate furniture and other decor elements. The main thing is for visitors to feel comfortable and cozy.

The required amount of equipment for a pizzeria

Naturally, in order to prepare food and receive visitors, you need to prepare. How Much Equipment for a Pizzeria Do You Need? For example, it will be necessary to purchase refrigerators for storing raw materials.

You will definitely need ovens for a pizzeria. In most of these establishments, they are placed right in the hall, behind the bar counter - so visitors have the opportunity to watch the preparation of their dish, and the aroma of freshly baked pizza becomes the best advertisement.

If you are going to serve other dishes in pizzerias, then you will need a kitchen with the appropriate equipment, in particular, refrigerators and freezers, a microwave oven, a stove (preferably both electric and gas), and an oven. Do not forget about the necessary kitchen utensils and other accessories.

As for the hall, you will need a bar counter, as well as an electric kettle for making tea and some other hot drinks. A coffee machine is also worth getting, as many visitors love this drink.

It is best to purchase a computer with the appropriate software- this will make it easier to place orders, keep track of expenses, etc. You can hang a plasma TV in the hall - this move will appeal to regular visitors. In addition, you will be able to view important events such as football matches.

Other required materials and raw materials

Naturally, you will need food to prepare meals. Most likely, there are companies in your city or somewhere near it that will be happy to provide you with the raw materials you need for cooking, such as flour, sugar, ice cream, alcoholic beverages, etc. It is unlikely that the search for products will become a problem for you. Fresh vegetables and other ingredients that cannot be stored for a long time are a completely different matter.

If you are going to deliver pizza, then you should worry about disposable tableware. And even if you are not going to deliver food, some customers are much more willing to take them home or to work - not everyone has the time or desire to eat in a public place. Do not forget about the special wooden boards on which it is customary to serve pizza. And, of course, you must have a sufficient amount of tableware, glasses, wine glasses, mugs, cutlery, etc.

* Calculations are based on average data for Russia

Initial investments:

Revenue:

125,000 RUB - 705,000 RUB

Net profit:

RUB 50,000 - RUB 300,000

Payback period:

Pizza is a “cash” dish with worldwide popularity and huge mark-ups. Every minute in Russia, 400 slices of pizza are eaten. Finding out what you need to start your pizza business.

Pizza is considered to be a favorite dish all over the world. Every minute in Russia alone, 400 slices of pizza are eaten. And without calculating profitability, it is clear that opening your own pizzeria is always promising and profitable.

Market Review

It is no secret that the catering business is one of the most popular today. The rhythm of life, time constraints - all this explains the reluctance of people to cook at home. Much easier to go to a restaurant or order pizza at home.

The catering market is growing by 25% annually. This figure is intimidating to aspiring entrepreneurs looking to try their hand at the restaurant business. However, fear is not always justified. For example, there are no clear leaders among café-pizzerias, and therefore we can assume that the entrance to the pizzeria is open for new players.

Even if you live in a small town, there are probably pizzerias in it - and they are local "monopolists". That is, a small network is opened, which over time expands and occupies a large market share. But it is important to understand that gradually promoted brands get bored and may lose in quality, so a new pizzeria, with proper marketing and quality products, has every chance of promoting itself.

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How can you attract customers to a pizzeria? In addition to the well-known and understandable methods, one should not lose sight of the special one, which turns out to be very effective for catering establishments. This is the format. There are many options for how to present your pizzeria on the market. They differ in presentation, concept, scale, production processes and the amount of investments. You can start your own business with pizza even with a budget of 100 thousand rubles. Let's take a closer look at the various options so that you can choose the one that suits you.

Pizzeria formats

Pizza bar. In addition to pizza, the bar's menu includes a small assortment of other dishes (french fries, sausages, desserts, drinks). This is a format for young people who want to chat, watch football and have a hearty, but inexpensive meal. You can open a pizza bar with a capital of 600 thousand rubles.

Mobile and simple business. In such a van, you can sell whole pizzas, as well as slices. The main advantage is that you can change your location and be present at the highest grossing places. In such a format, you will have to invest at least 700 thousand rubles. The bulk of the cost is for the van and pizza maker.




Food court pizzeria. A suitable option for those who do not want to spend a lot of effort and money on advertising. "Bite off" a piece of the square in mall Is an effective advertising ploy in itself. There are always a lot of potential customers in shopping centers. The main rule of trading here: fast, tasty and inexpensive, otherwise the client will go to competitors. It is the high competition that is the main disadvantage of this format. To open a pizzeria in this format, 700-800 thousand rubles will be required.

Kiosk-pizzeria (pizza shop)... This format can be placed in a large hypermarket or a shopping center. A popular direction that is developing by leaps and bounds. A pizza shop is a small room consisting only of a kitchen and a product dispensing area. Pizza in such establishments is prepared within 15-20 minutes right in front of customers. This is a more budget-friendly format of a pizzeria, for which 400 thousand rubles will be enough to open it.

Pizza delivery service. One of the most common formats. The work will require a minimum of equipment, personnel and production area. Of the minuses, it is worth noting the high costs of advertising campaign- a website is required, expenses for print advertising, and more recently it is desirable to be friends with mobile applications and services. You will have to spend an impressive amount on delivery vehicles. In total, to open a pizza delivery service, you will have to spend about 1 million rubles.

This format was invented by Italians when they rolled pizza into a cone and began to sell it in convenient packaging. So the pizza began to look like regular fast food. Europe took this idea with a bang. Why not try to implement this idea in Russia? A small kiosk in crowded places or an "island" on the territory of a shopping center is suitable for this. You will have to invest 300-400 thousand rubles.




Pizza maker... This is a novelty for the Russian market, but analysts predict that pizza vending machines will bring good income to their owners. Pizza vending machines can be simple or advanced. In budget options, the finished pizza is stored in a special refrigerator compartment, then it is sent to the compartment, where it is freed from the film, and then to the oven. More advanced pizza machines take longer to cook, but cover the entire production cycle. In such machines, the dough is kneaded, and all the ingredients are stored in different compartments and mixed during the preparation process. The advantage for the buyer is that he does not need to wait for delivery or stop by a pizzeria - he can buy delicious, fresh pizza in a convenient place. There is one more plus - pizza from such a machine will cost less than in a pizzeria. One such pizza maker costs about 300 thousand rubles, and in order to open a vending business selling pizza, you will have to invest 400 thousand rubles.

Classic cafe-pizzeria. This is a classic and common option. A small establishment with 20-30 tables and a menu that includes not only pizza varieties, but also other items. Opening a pizzeria is easier than opening a full-fledged restaurant. There is no need to think over a complex menu with a variety of ingredients, as well as cooking methods. It is enough to have in stock original pizza recipes, quality ingredients and a small kitchen. Preparing pizza is relatively easy and very fast. To open a cafe-pizzeria, you need to invest 600-800 thousand rubles.

So if you want to start a business, but you don't have enough capital for a pizzeria, you can find an option that fits your budget. For example, you can start your business with a pizza shop, gain experience and gradually expand. We'll take a closer look at how to open a pizzeria cafe. In many ways, this guide is suitable for any entrepreneur planning a pizza-making business.

Why open a pizzeria

What you need to open a pizzeria

Study the market... The catering industry is quite saturated, and the competition among pizzerias is high. Therefore, before planning to open your own establishment, conduct a research of the competitive environment. Identify the main market players, study their location to find a suitable place for yourself, estimate the demand for pizza in your area. Also visit the establishments of your potential competitors to scout the situation “from the inside”, see how the business of others works, study the menu to evaluate the offer on the market. Explore the overseas market for trends, new ideas and concepts. After all, most of the fashionable things come to us from abroad. In addition, you can see fresh concepts and models of doing business abroad. In general, gather as much practical information as possible in order to draw accurate conclusions.

Decide on the concept of the establishment. It's no secret that the design and concept of the establishment are as important as the food in it. On this stage it is planned to draw up a work plan, determine the format and corporate identity of the institution, develop technological, engineering and design projects. By this point, the entrepreneur should have an understanding of how the project will work and with what funds it will be financed. The concept, your own style and "chips" are needed in order to distinguish your establishment from many others. Why should a visitor come to you? The answer to this question will describe the concept. Maybe it will be a family cafe with a children's menu? Or, on the contrary, a brutal institution where you can get together and watch football? Maybe you want to open a pizzeria where visitors can choose the ingredients for their pizza. If your fantasy fails, look at what is happening in foreign markets. Draw ideas, combine them - and you will surely find that magic formula that will make your establishment “one and only”. Remember, concept alone won't get you far. Therefore, you should pay special attention to the quality of service, the speed of pizza delivery and its taste, so that the visitor wants to return to you.

Make a business plan... This is the most crucial stage of the project implementation. To avoid unnecessary expenses and problems at the start, think over the project carefully. What's on the menu? How much money will you have to spend? What equipment should be purchased? How many employees will you need to hire? How to promote your establishment on the market? How much can you earn from a pizzeria? The result of your work should be the derivation of a kind of formula for success, in which you will understand what the institution should have, the traffic, the amount of rent and the cost of production. When you have these numbers, it will be easier for you to make decisions when choosing premises, suppliers of products, hiring personnel, etc.

How to register a pizzeria

The initial stage of opening a pizzeria is registering a business with government agencies and obtaining permits for catering establishments. To maintain commercial activities it is recommended to register an LLC with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

56.10 "Activities of restaurants and food delivery services"

56.10.1 "Activities of full service restaurants and cafes, cafeterias, fast food and self-service restaurants."

How to choose a room for a pizzeria and issue permits

How to avoid problems with government bodies when opening a pizzeria? First, you need to draw up all the permits in accordance with the requirements. At the request of the authorities, it is necessary to collect the following package of documents:

OGRN certificate;

safety journal;

TIN certificate;

finishing certificates with the necessary requirements SES;

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

inspection documents for instrumentation and measuring utensils;

contracts with SES and fire service;

conclusion tax office on registration of cash registers;

an agreement with the energy saving and sewer services;

garbage collection agreement;

agreement with the tenant and agreements with employees;

assortment list approved by the SES;

a license to sell alcohol, if it is supposed to be in the institution;

contracts for pest control, pest control and disinfection;

the list of products sold and manufactured, agreed with Rospotrebnadzor;

a contract for the provision of car disinfection services (required if a delivery service is expected).

Having collected this impressive list of documents, you can be sure that legal issue resolved. It is better to foresee the costs of preparing documentation in the amount of at least 20 thousand rubles. We recommend that you pay attention to the requirements in the above documents, since this information will be useful when choosing a room. It is better to immediately take care of the fulfillment of all conditions so that you do not have to correct inconsistencies and endure additional costs. In more detail, the topic of obtaining permits for restaurants is described in this material.

Finding the right space for your pizzeria can be time-consuming, so it's best to plan ahead.

Basic requirements for the premises of a pizzeria:

area of ​​about 100 sq. m .;

availability of parking;

the presence of artificial and natural ventilation;

the presence of sewerage;

availability of additional rooms (storage room, bathroom, staff room);

proximity to shopping and entertainment centers and office buildings.

However, the requirements for the location of the pizzeria depend on the format and concept chosen. For example, if a delivery service is expected, you need to take into account the logistics and choose a location so that the pizza can be delivered to any part of the city in about the same time. And if you are planning to open a pizzeria like a family cafe, then it is better to give preference to the sleeping area.

According to Total Food Service, most restaurants need 40% of the total floor space for a kitchen and a warehouse, while the remaining 60% is occupied by a hall for serving customers. You will be very lucky if you manage to find a room where a catering establishment previously functioned. In this case, you can save money on bringing the premises in line with fire and sanitary standards. The amount of rent for a room depends on various factors: the city and the district, and pedestrian traffic, and favorable neighborhood with others are important. public places... On average, renting a room for a pizzeria will cost 80 thousand rubles a month. Experienced entrepreneurs recommend paying immediately six months in advance - then by the time you make the second payment, you will have time to get started.

Another question regarding the premises is renovation. It is recommended to choose premises that do not require major repairs, redevelopments, etc. Any repair means a certain duration of the preparatory stage. The longer you solve problems with the preparation of the premises of the establishment, the more losses you will suffer. But if you look at the modern interior of fashionable establishments, you will notice a minimum of decoration on the walls and ceiling. Today, the design of establishments is played up with decor, furniture - so that you can quickly bring it in and, if necessary, take it back. This is because, in fact, none of the tenants can be sure that he will stay in this premises for a long time.

A couple more nuances: according to the rules, a pizzeria cannot be located in a basement. It is problematic to locate such establishments in residential buildings.

What equipment is needed for a pizzeria

Investing in the right commercial kitchen equipment is one of the milestones in opening a pizzeria. The quality of kitchen equipment and tools will determine its production capacity, workflow, and even something will affect the taste of food. Therefore, you should take a responsible approach to the choice. For this, it is recommended to study in advance the various commercial offers and experience of other entrepreneurs. Below is a list of the main types of equipment that you may need in a pizzeria kitchen:

ovens for baking pizza;

dough divider, flour sifter and kneader for dough preparation;

refrigerators, freezers and vacuum sealers for food storage. A suitable model of refrigeration equipment is chosen depending on the layout of the kitchen and the volume of stored products. A functional device will be a special pizza table that keeps all the ingredients cool until they are needed;

A vegetable cutter can help make cutting fresh pizza toppings more efficient, such as cutting tomatoes and onions.

a device for cutting French fries if you plan to expand the menu;

deep fryer for cooking fries and other dishes;

oven;

dishwasher for process automation and dish disinfection;

equipment for making drinks: juicer, coffee machine (if needed);

kitchen utensils and other small equipment (knives, food containers, stands, containers, etc.).

The list of required equipment is determined according to the selected pizzeria format. For example, a delivery service only needs ovens, a sink, and kitchen tables.

In addition, it is necessary to purchase furniture (tables and chairs), cash machine and a cashless payment terminal, as well as decor items. According to rough estimates, the cost of pizzeria equipment will amount to about 550 thousand rubles. This amount will increase if it is necessary to install alarm systems, air conditioning and ventilation systems.

How to compose a pizzeria menu

Any pizzeria must have at least 5 varieties of pizza. Bigger is better. Ideally, if the menu contains at least 12 pizza items, which should include the most popular items: Peperroni, Margarita, 4 cheese. The most popular pizza diameters are 40 cm and 30 cm.

Also offer your visitors some original, delicious food combinations. But you shouldn't dwell on one pizza. Diversify the menu with salads, fries, hot and cold appetizers. Seasonal offers will be relevant.

From time to time, it is recommended to add new dishes or make special offers to the menu - this will keep the accumulated customer base. It is important to ensure that for each dish a routing with an indication of the consumption of products per serving and the volume of this portion. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

Another way to interest customers and expand the menu is the “choose it yourself” service. Let the customer choose the ingredients themselves. Expand your assortment by baking not only Italian thin crust pizza (with a flat cake up to 0.5 cm), but American pizza on the air (with a 2 cm flat cake made from fluffy yeast dough with eggs and milk).

How to organize the supply of a pizzeria

Before opening a pizzeria, you need to decide on suppliers and establish channels for the supply of raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used meet the requirements of GOST.

It should be noted that the products in pizzerias are used very sparingly. There are almost no write-offs, since the same products are used to prepare all items from the menu.

The main categories of pizzeria suppliers:

suppliers of chicken eggs for dough;

suppliers of fresh meat and sausages;

supplier of fresh vegetables;

suppliers of various sauces;

suppliers of dairy products (cheese, sour cream, cream, etc.);

tea / coffee / beverage providers.

For individual categories of supplies that provide the main menu, it is recommended to conclude exclusive contracts with one trusted and reliable supplier. Before deciding on suppliers, conduct a thorough analysis of proposals. When purchasing a batch of products for the first time, split the order into small batches to order several types of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

Subsequently, it is recommended to make purchases of products for the pizzeria often, but in small batches - this increases delivery costs, but minimizes the risk of product spoilage and simplifies storage. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded dishes and equipment.

When negotiating cooperation with suppliers, you must familiarize yourself with all the conditions specified in the contract. Typically, you are responsible for the shipping costs of supplying the ingredients. To reduce this cost item, you need to choose suppliers that are closer to your establishment. The required amount of raw materials is determined based on the menu, the flow chart for the preparation of products and the expected sales volume. It is important that the recipes of the dishes comply with GOSTs or separately adopted TU.

In the current economic situation, it is reasonable to conclude contracts with domestic suppliers of raw materials for pizza. This is especially true for a small pizzeria, otherwise the amount of the check will be too large.

How to calculate the cost of pizza

The calculation of the cost of meals is based on technological maps. Technological charts reflect the recipe for each dish, indicate the consumption of each ingredient. Using this data, you can calculate the cost of one pizza and other dishes.

The cost of one "average" pizza is about 130 rubles, and the margin reaches 300-400%. In order for your business to generate a good income, the cost of pizza and its price must be in a ratio of at least 1: 5. At the same time, it is important to take into account the "price-quality" ratio; it is definitely not worth chasing the cheapest raw materials.

How to advertise a pizzeria

The target audience of pizzerias is wide enough. The main category of consumers is young people 18-35 years old, regardless of the level of income. Due to the affordability of prices, the pizzeria works for a wide range of consumers.

One of the important points when opening a pizzeria is the preparation and implementation of an effective marketing strategy, which includes the development of the name of the establishment, its logo and corporate identity, as well as the organization of an advertising campaign (promotions, promotion tools).

A bright and memorable name will allow you to distinguish the institution from the many proposals on the public catering market and emphasize its concept. Services for the development of the corporate identity of the institution will cost an average of 15 thousand rubles. A catchy, attention-grabbing sign, including its installation, will cost about 30,000 rubles. Various marketing tools can be used to promote a pizzeria: creative advertising videos about a pizzeria in a cinema; online promotion; sponsorship participation in cultural projects; installation of billboards and signboards; distribution of business cards, flyers or brochures with menus; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, unusual promotions, and so on.

Ready-made ideas for your business

Advertising of a pizzeria in social networks focused on youth. Within the framework of social networks, you can carry out the action "happy repost", "feedback contest", etc. This tool aims to attract additional audiences. Therefore, a pizzeria needs to get a personal account on social networks. There you can upload photos of dishes and interiors, inform about promotions, hold contests, promptly answer all user questions. You can also provide for the "happy hours" promotion - the time during which the institution offers discounts, a special menu (for example, business lunches).

plan an action for weekdays;

increase the price of the most popular menu items to cover the difference in costs;

come up with a short and understandable slogan for the action;

stick to one group of drinks or food participating in the promotion;

track the profitability of the stock.

The set of advertising tools depends on the budget that you are willing to allocate for this. In order to immediately attract the attention of consumers, it is recommended to conduct an active marketing strategy in the first months of the pizzeria's operation. On average, the initial advertising costs will be 50 thousand rubles. You can launch advertising even before the opening of the establishment by coming up with original ads and launching a promotion that will interest people.

But the best advertisement for any catering establishment and pizzeria in particular is undoubtedly a high-quality product and service. If the consumer appreciates the food and service, he will want to return to this establishment again and recommend it to his friends. Active advertising promotion will accelerate the return on investment in opening a pizzeria and ensure the required level of sales.

How to find pizzeria staff

The solution to this issue depends on what type of establishment you are opening. If it is a pizzeria for 20 people, then the minimum staff looks like this:

pizza maker (2 people);

waiter (2-3 people);

dishwasher (1-2 persons);

cleaner (1-2 people);

courier (if you are planning a delivery service).

Since your establishment is likely to work 7 days a week, you will need to organize two shifts. The most important person in a pizzeria is a pizza maker. It is he who creates a unique brand of your pizza, for which customers will come. For a small pizzeria, you can look for a pizza maker among those who graduated from a specialized school and took courses in the basics of cooking Italian cuisine. When recruiting, also make sure that all employees have valid medical records.

When recruiting employees, one should be guided not so much by work experience as by personal qualities: the desire to work, friendliness, responsibility, politeness, initiative. Usually young people work in pizzerias - it is easier for them to withstand the fast pace of work.

How to plan your pizzeria income

Catering is a specific type of business in which it is not so easy to predict the level of income. Evaluation is usually subjective and based on the performance of other establishments. But these numbers can be strikingly different from how you will have. For you, they are purely informational, showing how much pizzerias earn and can earn. Of course, in the first months you won't be able to earn a lot on pizza - even in the most favorable scenario, the income will be about 50 thousand rubles. But if you correctly plan all stages of the project, start its active promotion, implementing high standards maintenance, then during the first year of operation it will be possible to increase this figure several times. With an average check of 700 rubles, you can count on a monthly profit of up to 600 thousand rubles, and sometimes even higher.

To calculate the volume of the net profit of a pizzeria, you must also plan the volume of fixed costs, which include utilities, employee salaries, taxes, product purchases and product write-off losses. Practice shows: you can recoup your investment in a year. And this is an excellent indicator for the catering market. At the same time, the profitability of the pizzeria will be about 40%.

Here is an approximate calculation of the revenue of a pizzeria:

Cost of pizza - 130 rubles

Average price of pizza - 600 rubles

Number of sales per month: 1500 pieces

Monthly revenue = (600-130) × 1500 = 705,000 (rubles).

If you deduct the cost of renting the premises, wages, taxes, depreciation and other expenses, you can count on a net profit of 300 thousand rubles per month. Then the initial investment of 1.2 million can be recouped within six months.

How much money does it take to open a pizzeria

After we have examined in detail the process of opening a pizzeria, you can summarize the information received and calculate how much it costs to open such an establishment.

Initial investment calculation

As you can see, opening a pizzeria will require an initial investment of 1.2 million rubles. This is the minimum that a beginner in the catering business should be guided by.

What are the risks when opening a pizzeria

Like any business, opening a pizzeria involves many risks. By predicting them in advance and applying countermeasures in a timely manner, adverse consequences can be avoided. Among the main risks are:

poor choice of location. For catering, this risk means low revenue. Therefore, it is necessary to carefully approach the analysis point of sale and take into account various factors;

higher prices for raw materials, unscrupulous suppliers, low-quality raw materials... In the first case, there is a risk of increased costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with the right choice of suppliers and the inclusion in the contract of all the necessary conditions that provide financial responsibility the supplier in case of their violation;

reaction of competitors... Since the foodservice market and, in particular, pizzerias are quite saturated and competition in it is high, the behavior of competitors can have a strong influence. To minimize it, it is necessary to form your own customer base, carrying out constant monitoring of the market, the presence of customer loyalty programs, competitive advantages and unique offers;

refusal to lease premises or increase in the cost of rent... To mitigate this risk, you need to conclude a long-term lease and choose your landlord carefully.

falling effective demand. This risk can be mitigated by developing effective loyalty programs, including discounts, happy hour services, etc .;

staff problems - low qualifications, staff turnover, lack of employee motivation... This can lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the establishment. The easiest way to mitigate this risk is at the recruiting stage by hiring employees who meet all the requirements. A bonus system should also be envisaged;

equipment breakdown and production downtime... Reducing the risk will allow regular maintenance of the equipment in order to maintain its operability;

spoilage of products due to low demand, breakdown of storage equipment, improper storage, planning errors. For the restaurant business, this risk is highly probable. Surplus products can arise for two reasons: firstly, due to low sales and unpopularity of some dishes; and secondly, due to errors in forecasting sales. It is possible to reduce this risk with the help of competent planning and forecasting, revising the assortment, excluding unprofitable dishes from the menu. Food storage errors, breakdown of refrigeration equipment can lead to food spoilage. It is possible to avoid this threat by training personnel and monitoring their work, as well as regular maintenance equipment;

decline in the reputation of the institution among target audience in case of errors in management or a decrease in the quality of services... It is possible to mitigate the risk with constant monitoring of product quality, receiving feedback from customers of the institution and taking corrective measures.

You can open a profitable pizzeria both in a metropolis and in a small town. The pizzeria will perfectly fit into the frantic rhythm of a large city and will become a successful project in a small city, whose residents are not yet satiated with catering offers, and the level of competition and visitors' demands there is lower. But success can be achieved even in a highly competitive environment. The main thing is to offer a quality product, to promote original idea and have good service. In conclusion, we share a few useful tips that will help an entrepreneur in opening his own pizzeria:

Be sure to register the cash register with the tax office.

Cooperate only with those suppliers who have certificates for the products they sell.

Develop a unique concept that will help you stand out from the competition. An attractive, original style will make the company recognizable.

Open kitchens, which provide customers with the opportunity to personally observe the cooking process, significantly increase the level of confidence in the institution. The costs of organizing such a kitchen are small, but the effect is significant.

A pizzeria is a type of establishment that has long been established in the market. The appearance of another pizzeria is no longer a surprise. But it is in your power to come up with a unique service. This can be an original presentation, the ability to collect your pizza from a list of ingredients, etc.

Develop loyalty programs for regular customers.

A pizzeria is a business that requires a lot of time, attention and money. However, with a competent distribution of each of the resources, it can become a profitable, promising business. And one successful project- to become the basis for a whole network of establishments.

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Pizza is popular all over the world, and in different countries it is prepared in different ways. Real Italian pizza, of course, is only made in Italy. Local pizzerias are even audited by government inspectors who monitor the implementation of Italian pizza standards. However, you can enjoy the taste of almost real Italian pizza at home if you know what its main features are, what products to use and how to cook it correctly.

Features of real Italian pizza

There are many versions and assumptions about where pizza was born. One of the most common is that pizza was not actually invented in Italy, but in Greece. The Greek dish plakuntos was an unleavened flatbread in which cheese was placed. Subsequently, the Romans only slightly changed this recipe.

Interestingly, it was only starting from the 16th century that tomatoes began to be added to pizza. From that moment on, the gradual spread of the delicious delicacy all over the world began. Traditional Italian pizza is now cooked very differently in different regions. For example, American pizza is characterized by high edges, great thickness, and a wide variety of toppings used.

But what does it look like real italian pizza? She has several key features... First of all, it is a very thin, plastic base. To prepare the dough, use fine flour, which is mixed with ordinary baking flour. Moreover, the dough is never rolled out with a rolling pin, it is thrown, rotated and crumpled by hand. Thin traditional Italian pizza is lower in calories than American pizza, but it is more tasty and balanced.

Contrary to popular belief, pizza doesn't have to be thick or large. Real Italian pizza is just like that - on a thin crust with a thin layer of filling. The dough should be elastic and soft, and when baked, it should acquire an appetizing crust.

Second important point- in traditional Italian pizza, only three to four ingredients are used for the filling. These are usually tomatoes, olive oil, mozzarella cheese, and basil. It is allowed to add garlic and oregano. The taste of pizza smoothly flows from cheese to olive and tomato, with each ingredient complementing and emphasizing the taste of the other.

Real Italian pizza is cooked in a wood-burning oven at a temperature of about 200 degrees. When baked, the pizza must remain elastic so that it can be folded in half without breaking the crust.

What is real Italian pizza?

Classic Italian pizza

In Italy in currently there are about two thousand different types pizza. But there are only three of the classic Italian pizza that follows the aforementioned rules. Firstly, it is the well-known “Margarita” stuffed with tomatoes, mozzarella and basil.

Secondly, the pizza "Marinara", which is prepared without mozzarella and basil, but add garlic, olive oil and oregano. And, finally, the third pizza that can be classified as classic is "Margarita-Extra". It is prepared in the same way as the usual "Margarita", but several different varieties of tomatoes and mozzarella cheese from southern Italy, obtained from buffalo milk, are used here.

A special place in Italian cuisine is occupied by Neapolitan pizza, which has many fans around the world. It can also be classified as a classic one, since there are specific standards for its preparation. In particular, the diameter of a Neapolitan pizza should not exceed 35 centimeters. The edges of such a pizza must necessarily have a kind of "sides" with a height of 2 - 3 centimeters.

A Neapolitan pizza is prepared from a certain variety of peeled tomatoes, buffalo mozzarella cheese, garlic and fresh basil leaves. It is best if the tomatoes are San Marsano varieties grown on the slopes of Vesuvius. In addition, olive oil is certainly added to the pizza. This pizza turns out to be very tender and aromatic.

Regional pizza in Italy

Of course, nothing prevents you from deviating from the traditional rules regarding ingredients and cooking characteristics. Therefore, different regions of Italy have their own recipes for making pizza with meat, seafood, vegetables and fruits.

For example, in Rome, pizza "Lasio" is popular, which, in comparison with the traditional one, is distinguished by its large thickness (1 - 2 centimeters). Tomatoes, mozzarella cheese, anchovies and olive oil are added to it. And in the Apulia region they love to feast on Calzone pizza. Its peculiarity is that all the filling is baked inside. Sun-dried tomatoes with cheese are used as a filling for closed pizza.

In Sicily, they prefer to cook more spicy chili pizza. The “Four Seasons” pizza, which is divided into four equal parts, is very popular throughout Italy. Each part has its own filling - mushrooms, ham, olives and artichokes. In Florence, they prepare their own pizza, which is distinguished by the fact that an egg is baked on it. Children like this pizza.

Thus, pizza in Italy is characterized by a huge variety. It can be filled with mushrooms, meat, vegetables, fruits, herbs, fish and seafood. But in any case, in order to enjoy the taste of Italian pizza, it must be eaten hot. Only hot pizza will allow you to feel all the charm of crispy dough with tomato sauce and mozzarella cheese. The pizza taken out of the refrigerator is already completely different in its taste.

You can try making traditional Italian pizza at home, although it does take some experience and skill. Of course, you can always buy a semi-finished product in the store and quickly cook pizza in the microwave, but your own homemade pizza will certainly turn out to be much tastier, more nutritious and healthier.

Every day, for many of us, the topic of starting our own business is becoming more and more relevant. The country is constantly shaken by economic crises, and we constantly have to worry about whether tomorrow at work will be announced by the authorities about the upcoming next layoffs. While, having your own, albeit a small business, you do not have to worry about the day ahead. However, many niches are already occupied at the moment, the competition in the market is such that it is not worth getting into this or that business. Nevertheless, there are still such segments in which you can try to win your place under the Russian sun. So, let's say, even despite the competition, opening a pizzeria can be a very good solution. A business plan, competent, with all the calculations and taking into account the market situation, will help a beginner in this business to stay afloat at first, and then, perhaps, even win this swim. This is what will be discussed in our review.

So how do you open a pizzeria? The business plan presented below as an example will help you write your own document and evaluate your strengths.

Rationale for the choice

Some may have a quite natural question: "Why, in fact, it is proposed to consider a business plan for a pizzeria?" We answer. Because there is never too much pizza! And even if a similar establishment functions in a neighboring area, yours will not be left without clients in any case. Everyone loves pizza! In addition, there are several formats of establishments of this kind, so that it is much easier for a novice entrepreneur to choose something suitable for himself. For example, when developing a business plan for a pizzeria for a small town, it would be most reasonable to opt for a specialized mini-establishment. Indeed, such in the province, in contrast to megacities, as a rule, are not in every city. And if, say, you do not have a fairly large sum on hand to open a large cafe, then it makes sense to consider the business plan of a small pizzeria that delivers to your home. Yes, the income in this case will be much lower, but this is just the beginning. If things go well, then, who knows, perhaps the moment will soon come when a business plan for a pizzeria of a larger scale will be needed.

A few words about the document itself

Regardless of what business plan is being developed - whether it is planned to open a pizzeria, a restaurant or another catering establishment - this document should consist of several sections that must be considered. It must certainly take into account some basic elements, as well as detail each step and provide calculations.

If you take the pizzeria business plan we are considering, an example of its preparation will look something like this. The first step is to study in detail the business idea itself for opening this enterprise, as well as analyze the market situation. Next comes the question of registering a business. Here you need to think about what type of activity and tax payment is most reasonable to choose. After that, you need to choose the format of the institution, and then calculate the rental cost. In order for the latter to be minimal, you need to competently approach the choice of premises. After that, it is worth focusing on such an issue as personnel selection. Here, depending on the scale of the plan, you need to think over its number, wages, calculate the cost of the form, etc. Next comes the compilation of a list of equipment and justification of the need to purchase one or another of its types. Then the plan is written in detail and the last point will be the calculation of profit. Your creation should be crowned with conclusions about the profitability of the business started. Or about its complete futility.

Of course, today you can buy without any problems, or even find a free one ready-made business plan pizzerias. However, not a single template, albeit a well-written document, can compare with the one that will be made taking into account the specific place in which it is planned to open a business, as well as small nuances known only to the future entrepreneur himself.

Restaurant or cafe

A novice entrepreneur is hardly worth aiming at a restaurant, but if you have the required amount on your account, you can try to open a cafe. This option when opening your own pizzeria is considered the most expensive, nevertheless, it is also the most profitable. When developing a business plan for the "Pizzeria" cafe, first of all, it should be borne in mind that most of all you will have to spend money on renting premises. Costs, depending on the location of the institution and the city in which it is located, can vary from 100 to 300 thousand rubles. The staff will need to spend 20-30 thousand on salaries for each employee. And you should have a lot of them - cooks, waiters, helpers, since the format of the cafe assumes the presence of not only pizza on the menu, but also other assortments, up to alcoholic beverages. At least 200,000 will be spent on the purchase of equipment. Plus a PR campaign, which, in the most modest scenario, will cost twenty thousand. Plus paperwork, renovation of the premises and other expenses. In total, the opening of such a business will require at least $ 100,000. The profitability of the business will be about 350 thousand per month, and it will pay off in about a year.

Mini pizzeria: business plan

Such an institution operates on the principle of fast food. This is either a small mini-cafe, or even just a rented area in a shopping center. The costs in this case will be much lower, since they will be lower, and you will not have to hire a lot of employees. How much you have to spend at the initial stage will help you understand a well-written business plan. A takeaway pizzeria is an option that can help you further reduce costs. That is, in this case, you can limit yourself to a small area in trading floor just with a couple of tables and a trade counter, inviting those who are especially hungry to eat your product without leaving the checkout, and the rest to take it with them. In principle, you don't have to save money, but combine both options by adding a few more tables to the hall, and the menu includes salads, snacks, coffee and beer. As for costs, rental costs will be from 30 to 100 thousand rubles, equipment - from 120 thousand, staff salaries - within 30 thousand. You can earn about one hundred thousand per month, and recoup what you spent in a year and a half.

Pizza delivery: business plan

"Pizzeria with delivery!" - this is how loudly entrepreneurs advertise their alleged establishment. In fact, there is no pizzeria as such. In the presence of permits and compliance with sanitary rules, such a pizza can be easily cooked on own kitchen spending money only on more powerful electric ovens, groceries, advertisements and gasoline. However, with such a formulation of the question, you will not earn much. But with a competent approach, such a delivery pizzeria is considered the most budgetary and at the same time sufficient profitable business... However, in order for this to be so, you still need to rent a room, albeit a small one, the rent of which will cost about 10-15 rubles, buy equipment at a minimum, one hundred thousand, hire several cooks and couriers. In general, when opening, you can keep within 10-15 thousand cu. e. And while earning about 70,000 rubles. It will be possible to return the money spent in two years.

This is how a business plan for a pizzeria of each format looks roughly. Further, we will touch upon the issues related to paperwork, lease of premises, purchase of equipment, personnel search in more detail. After all, they are all an integral part of any competent business plan.

Documentation

You can open any business and work successfully and without problems only if you have a full package of permits on hand. Their entire list should certainly contain your pizzeria business plan.

First of all, you need to formalize your activities. So, it can be both individual entrepreneurship and joint-stock company with its own charter. At first, it is better to opt for an individual entrepreneur, in this case it will be easier to deal with taxes, and there is less responsibility. You also need to have a patent for trading activities and a license for retail trade, as well as sale (if such is planned) alcoholic beverages... You will need to obtain permission from Rospotrebnadzor to place a pizzeria in a rented premises. Plus a conclusion from the SES, for which you will additionally need to provide honey. books of future staff, lease agreement for premises, certificate of state registration... You will also need to have authorization document from the fire brigade.

Perhaps, in the area where you are going to work, you will need some more papers, but you can learn more about this from the local authorities.

Premises

The issue of renting premises must be approached very carefully. First, you should take into account the following point: depending on the type of pizzeria, its area should be at least 50-250 "squares". Secondly, it must meet some of the requirements of the SES. Not located in the basement, have connected and functioning communications, be divided into zones for the hall, utility room, kitchen. In principle, the last condition can be fulfilled by carrying out repairs on our own. However, in any case, you will need a cosmetic update, so the last condition can be omitted when choosing a suitable area.

The location is also important, since both the amount of rent and the influx of customers depend on it. In the center, of course, you will have to pay more than in a residential area. But here, of course, not everything is so simple. If you are developing a business plan for a pizzeria for a small town, then considering the issue of placing it on the outskirts means immediately putting an end to your enterprise. An establishment of such a plan in a small settlement should be located where there are most people. And the inhabitants of the province flock, as a rule, to the center. It's another matter if you are in a metropolis. Here there is a reason to turn your gaze to new buildings. And especially on the outskirts. Residents of new homes in such places are not spoiled by the presence of a large number of shops. And many people so want to have a snack, and sometimes a snack, without doing unnecessary gestures like trips to the nearest supermarket. So your establishment will come in handy. In addition, in new buildings, the first floors of buildings are allocated for commercial real estate, and the rent there is quite low. So choosing something suitable for yourself will not be difficult.

Equipment

The most expensive part of a business plan. You can, of course, reduce costs and purchase refurbished devices, ovens and refrigerators or those that have already been in use, however, if possible, it is still advisable to buy everything new. First of all, you will need to acquire refrigerators, and for each type of product a separate one. Fish and meat should not be stored in the same unit. You will also need a special one. A dough mixer will not be superfluous, it will not hurt to have and You will have to buy several more tables, also specially designed for making pizza, plus various furniture for the hall, dishes and other trifles. You will also need to take into account the costs of the form for employees.

Staff

As for this issue, the main thing here is that the waiters are well-trained, and the cook is the chef, in the full sense of the word from the point of view culinary arts in general and competent preparation of pizza in particular. In general, it is not recommended to consider candidates for neighbors, students, temporarily unemployed and other similar workers. Hire only qualified personnel with appropriate education.

Advertising

To promote your establishment, you need to use all the methods available for this. Own website, advertising on radio, television, in newspapers, on poles, after all. There is a possibility - place hint signs that will lead visitors to the doors of your pizzeria, hire students so that you don't be greedy. Carry out all sorts of promotions, arrange free children's parties, because children love pizza no less than adults. If not more. Over time, grateful customers will bring new visitors with them - the effect of word of mouth will work.

Conclusion

So, what conclusions does the above pizzeria business plan allow us to draw? The forecast for this type of activity, one might say, is quite favorable. With a competent approach, a correctly drawn up business plan and a certain amount of money, you can create a completely viable enterprise. Yes, of course, the competition in the market is quite high, but this does not mean at all that some can sell pizza, while others will fail. At first, you can try your hand at organizing a small pizzeria that carries out home delivery, then expand and open a mini-cafe, and then completely swing at a restaurant. The main thing is to believe in yourself and have the initial capital. And you will need at the start - depending on the chosen pizzeria format - from fifteen to two hundred thousand dollars.