The business of selling cookies and sweets. Opening a candy store: detailed consideration of a business idea. Estimated costs of opening a candy store

Thinking about the idea of ​​how to open a pastry shop? All the nuances of running this type of business are described in detail in the article.

♦ Capital investments - 400,000 rubles.
♦ Payback - 4–8 months.

According to most experts, the food business is one of the most profitable and promising.

The sale of sweets, cookies and other sweets is no exception.

If you want to launch a startup related to the sale of food products, then you should definitely understand the fact how to open a candy store from scratch.

The implementation of such a business project cannot be called too difficult or expensive, but this type of business has its own nuances that entrepreneurs need to know about in order to avoid common mistakes.

How to open a candy store: features of this business

Like any other species entrepreneurial activity, a startup related to the sale of sweet products has its own characteristics.

Let's try to name the most interesting ones:

  1. Confectionery is a retail outlet that distributes sweets, cookies, cakes, cakes and other high-calorie, high-sugar products.
  2. There is always a steady demand for sweet products among the population, which is why it is profitable to open a confectionery store.
    Even the relatively high cost of sweets does not deter potential buyers.
  3. The owners of pastry shops must take care not only of the range of goods and the pricing policy of their establishment, but also of the impeccable cleanliness of the room.
  4. Your main problems will be:
    • the need to sell goods with a short shelf life (this does not apply to sweets, but it applies to pastries and cakes with creams);
    • insects (wasps, midges) in the summer;
    • high level of competition;
    • regular inspections of the Sanitary Service and other government agencies.
  5. If you decide to open a pastry shop from scratch, then you definitely need to analyze your target audience to understand which products you need to focus on selling: inexpensive mass-produced products, or more exclusive ones, albeit worth a lot.
  6. Try to name your shop in an original way to attract the attention of a potential client with the help of a sign.
  7. Do not be greedy when setting a pricing policy, but do not work at a loss either.
    Remember that it is better to organize a promotion to sell leftover candies, biscuits, cookies and other sweets that have expired than to throw them away in the trash.

Types of candy stores you can open from scratch

There are 4 common types of pastry shops that you can open in your hometown:

    Standard.

    You are selling products that someone else makes for you.
    This is the most suitable option for people who, starting a business from scratch, do not have a lot of start-up capital.

    Confectionery shop + cafe.

    Not only do you sell sweets, cakes, cookies and other sweets, but you also enable customers to eat them right in your shop by placing several tables.

    Confectionery shop for the sale of products of its own production.

    If you are a confectioner by education and vocation and want not so much to sell as to make sweets, then you can open a production workshop and, with it, a shop to sell your products.

    Confectionery shop + cafe + production workshop.

    The most difficult and costly option for implementation, which requires the lease of a large premises, lengthy registration procedures and considerable capital investments.
    Although, with the right approach, it can bring a good profit to its founder.

If you decide to open a candy store, do not forget to advertise it

Interesting fact from history:
The word "candy" comes from the European pharmaceutical jargon of the 16th century. This word, derived from the Latin confectum ("made"), was the name given to candied fruits, which were considered a type of medicine in those days.

If you want to save on advertising campaign, then locate your pastry shop in a place with high traffic of people: in the center, near public transport stops, next to entertainment centers, children's parks, educational institutions, etc.

Invest in a bright sign that can be seen from afar and on window stickers to make your shop stand out from others.

And also make sure to name your establishment nicely and shortly.

  • local newspapers and radio stations;
  • city ​​forums;
  • specially printed business cards and advertising brochures;
  • social networks.

How to open a candy store: timetable

How long it will take you to launch a startup depends on the type of business you decide to start.

If you want to not only sell, but also make sweets, then you will need at least six months.

If you want to open a standard confectionery shop to sell products that someone else makes, then you can easily manage it in 4 months.

StageJanFebMarAprMay
registration
Rent and repair
Equipment
Recruitment
Purchase of the first batch
Advertising campaign
Opening

How to open a candy store: a business plan

So that aspiring entrepreneurs understand what stages the launch of a startup consists of and how much money you need to have in order to open a pastry shop,.

Imagine that we decided to open a small confectionery store (30 sq. M.) In one of the densely populated residential areas of a provincial city for the sale of sweets, cookies, pastries, cakes and bakery products from domestic producers.

registration

To own a pastry shop, you can register both as an individual entrepreneur and as an LLC. If you are just starting a business, then it is better to register as an individual entrepreneur and pay tax according to a single system.

Be sure to find out what the requirements of the Sanitary Service, Rospotrebnadzor, Fire Service and other government organizations need to be met in order to open a pastry shop.

You will also have to conclude a number of contracts (for garbage disposal, for disinfection and pest control, etc.), take care of the fire alarm, and issue sanitary books for your sellers.

Premises

The area of ​​the premises you choose should be optimal in all respects: not be too large so that you do not go broke on the lease, but also not be so small as to create inconvenience to the client.

Some confectionery shops can hardly even be called shops.

Rather, they are stalls filled with a variety of confectionery products that customers do not even have the opportunity to properly examine.

The optimal area is 30–40 sq. m.

We have already said that you need to open such a business in a place with high traffic in order to increase the number of casual customers.

You don't need to spend a lot of money on renovating the premises.

It is enough to paint the walls in a neutral color, make the floors from a material that is easiest to clean and - normal lighting so that customers can see the sweets even in the dark.

Equipment

In order to present your products to customers in the most favorable light, you need to purchase such equipment for a pastry shop:
Expenditure itemAmount (in rubles)
Total:RUB 100,000
Shelves and racks for sweets stored in boxes
30 000
Refrigerator display cabinet for sweets that need to be stored at a low temperature
30 000
Cash machine
10 000
Other30 000

Staff

To earn as much as possible, confectionery shops must work seven days a week according to the schedule, for example, from 8.00–20.00, which means that two shifts of sellers are needed.

At first, for a small establishment, 1 seller per shift is enough, but after promotion, consider hiring additional sellers so that the shift consists of two people.

You will also need at least one cleaning lady because it is very difficult for salespeople to combine customer service with cleaning the store.

The services of an accountant and manager can be performed by the owner.

Assortment of goods

It is not enough just to open a confectionery store; you need to make sure that the range of sweets sold in it satisfies the tastes of all customers.

To begin with, it is enough to offer customers 50-70 sweets options, among which must necessarily be:

  • bakery products (donuts, croissants, buns, sweet croutons, etc.) - 10 options;
  • biscuits and waffles - 15 options;
  • cakes and pastries - 10 options;
  • sweets (chocolate and caramel) - 20 options;
  • other - 10-15 options.

Constantly research the tastes of your customers in order to create an assortment of products according to their wishes.

With no regrets, remove from the sale those sweets that do not sell well and add something new.

How much does it cost to open a candy store?

A candy store is one of those startups that don't require large capital investments to launch.

To open a shop, the business plan of which we are drawing up, it is enough to have 400,000 rubles.

Expenditure itemAmount (in rubles)
Total:RUB 400,000
registration20 000
Renovation of the premises in which you want to open a store100 000
Equipment purchase100 000
Purchase of the first batch of goods100 000
Advertising20 000
Additional expenses60 000

In addition to one-time financial injections, monthly expenses await you, without which the work of a pastry shop is impossible:

We offer you a video clip for viewing,

about how the pastry shop works and what is needed to open it:

Potential profit for the candy store

So, we calculated that the initial investment in our conditional confectionery store will be about 400,000 rubles, and monthly expenses - about 150,000 rubles.

But how quickly can we get our money back?

Experts say that the payback period for a pastry shop can be either 3 months or 1 year.

It all depends on whether you can:

  • find a good place to open your shop;
  • competently form an assortment of goods;
  • find inexpensive suppliers;
  • reduce the amount of capital investment, etc.

Let's say you bought a product worth 100,000 rubles and put an average markup on it (we are talking about average indicators, because the markup for different groups of goods is different and can range from 30% to 80%) of 60%.

The amount of earnings is 160,000 rubles.

If you can sell the purchased goods in a month, you will earn only 10,000 rubles, because about 150,000 thousand will go to cover mandatory expenses.

This means that you need to strive to increase sales and do everything to sell the purchased product in 2 weeks or less.

If we take the averaged data, then the owners of pastry shops earn from 20,000 to 60,000 rubles a month net.

These are quite good indicators to interest businessmen in the topic “ How to open a candy store?».

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11 minutes to read. Views 119 Posted on 29.09.2018

The shops specializing in the sale of sweets and candies are no different from others retail outlets... In order to create such a project, an entrepreneur needs to go through a standard registration procedure. The main feature of the area under consideration is the issue related to the storage conditions of products. To store most of the assortment, an entrepreneur needs to purchase specialized refrigerators. This cost item must be in mandatory included in financial model the project being developed. Below, we propose to consider how to open a candy store from scratch and discuss the specifics of this direction.

In Russia, food business is always profitable, as people will never lose the need for food, especially sweet food.

What sweets are more profitable to sell

To begin with, the future businessman must carefully study the selected market sector. Visiting the stores of future competitors provides important insights. Before starting to create a business plan, you need to analyze in detail the pricing policy of other stores, the size of their product range and even the interior design of outlets. Such actions will make it possible to determine the producers of sweet products making the most demanded products. It is with these manufacturers that it is necessary to conclude contracts for the supply of goods.

Many aspiring entrepreneurs make several gross mistakes when organizing such a business. According to experts, at the first stage of work, it is necessary to carefully work out the following points:

  1. Poor assortment. After opening a store, an entrepreneur needs to attract as many customers as possible. The key to success in this direction is an assortment that meets the needs of each visitor.
  2. Crowded product line. In every matter, it is very important to observe the measure. Sweets, biscuits and other sweet products have a limited shelf life. If the entrepreneur does not have time to sell all the products before the end of this period, then the goods will have to be disposed of, which will entail serious losses.

At the first stage of building a business, the product line should include no more than a hundred items... In order to correctly select the products that will be presented in the store, it is necessary to carefully study the choice of customers. That is why it is very important to comprehensively study the actions of competitors and their sales volumes. As practice shows, high consumer demand extends to truffles, caramel and candy with fruit fudge. In addition to the aforementioned products, customers of candy stores often purchase nut soufflé and liqueur-based chocolates.

You can dilute the product line thanks to gift sets. These can be boxes of expensive chocolate or cookies. It is very important to include popular chocolate bars in the assortment. Also, according to experts, it is possible to add specialized products for diabetics or low-calorie products to the product line. Such actions will allow you to reach an additional audience and attract new buyers. At the first stages of project promotion, any experiments can negatively affect the profitability of the enterprise. It is necessary to introduce new items into the product line with the utmost care. You should start trading a little-known product only with minimal volumes.


Sweets are a common product in any city, however, the larger the city, the greater the demand.

Registration of a trading business

As we noted above, this area is no different from other areas of commerce. In order to obtain a permit to conduct trade, an entrepreneur needs to contact the Federal Tax Service and register with the tax authorities. At this stage, you need to make a choice between one of two organizational forms. The creation of an IP allows the owner of the outlet to engage in retail sales of cookies and sweets. However, when using this form, the entrepreneur is very limited in his activities. LLC owners can cooperate with large suppliers not only from Russia, but also from foreign countries.

At the same stage, the entrepreneur must choose one of the forms of taxation. Many business experts recommend using common system... Its main advantage is the absence of strict requirements of the control authorities, which is typical for special tax regimes. During state registration, an entrepreneur needs to carefully study all the norms of the SES, Rospotrebnadzor and other authorities. In the event of a discrepancy state standards, the entrepreneur may not receive the documents permitting the trade. Having fulfilled all the requirements of the control authorities, the entrepreneur needs to once again apply to the above authorities for permission to open a store.

One of the important stages of preparation is the execution of agreements with various municipal services.... The presence of agreements on garbage collection and disinfection is a mandatory requirement of government agencies. In the hall where the trade will take place, there must be installed fire alarm... You also need to remember that every employee working in a grocery store must have a health passport.

How to open a candy store

Before opening a candy and cookie store, a future business owner must go through many difficult stages. You need to understand that the speed of business development depends on the quality of preparation for the implementation of this project. As practice shows, projects in this format have high speed payback. The only explanation for this fact is the widespread demand for sweets. Before starting to create a business, an entrepreneur needs to carefully analyze the chosen area. Special attention should be paid to the issue of the profitability of the project being created. Many beginners are often faced with the problem of lack of financial resources due to various errors in the compilation of calculations.

If such a situation develops, the entrepreneur needs to reduce costs as much as possible, otherwise it will be necessary to attract borrowed investments. Before you go to investors or credit organizations, you need to think over the methods of repayment of financial obligations in advance. According to experts, financial issues are of paramount importance. You need to start drawing up accounting reports long before the store opens.

Calculation of costs at each stage will allow you to timely adjust the trajectory of business development and gain full control over the current situation.


The priority is to sell only the highest quality, fresh sweets at the best price

Room selection

The main criterion for the selection of real estate is compliance with the chosen concept. Most of the newcomers in this segment start their journey with the organization of a small pastry shop. In order for this project to use high demand among the consumer mass, you need to carefully consider the location of the outlet. As practice shows, the best choice would be to rent premises on the ground floor of an apartment building. Many experts recommend that beginners choose areas of new buildings. This step will minimize the risk of opening a store next to competitors.

Another best option is to rent square meters on the territory of a large shopping center. This choice will allow you to get rid of the need to obtain permits... In addition, placement on the territory of the shopping center guarantees the presence of large customer traffic immediately after the opening. However, before making the final choice, it is necessary to carefully analyze the level of competition in a particular location. The presence of similar outlets within a radius of five hundred meters can have an adverse effect on the profitability of the store. It should also be understood that the majority of potential customers will visit exactly competitors, thanks to their developed image.

Many experts in this business recommend that beginners choose those properties that are located in the vicinity of kindergartens, schools or large offices. Such placement guarantees high attendance. Another interesting option is to open a store near the tea shop. The choice of premises for an elite store requires more careful consideration. In this case, it is more expedient to choose the central city squares. It should also be remembered that in order to gain the attention of a potential audience, you will need to focus on the quality of the products offered.

Retail store equipment

When developing a business plan for a candy store, it is necessary to include in the financial model of the enterprise all the costs of arranging the rented premises. As practice shows, the purchase trade equipment takes away the lion's share of the budget. Many businessmen save their money by renting necessary equipment... Many vendors provide similar services. Another way to save money on commercial equipment is to buy used units. However, in this case, the risk of getting faulty devices increases significantly.

In addition to standard trade racks and display cases, you will need to purchase specialized equipment. This category includes refrigerated display cases and freezers. The presence of these units will significantly increase the shelf life of goods presented in the store. Also, this expense item needs to include the costs of acquiring and registering cash registers. Soft drinks can be used to complement chocolate, cookies and sweets. The demand for products presented in this product line increases significantly during the summer months. To store drinks, you will need to purchase a vertical refrigerator with a transparent door.


Opening a candy store is a pretty promising business idea.

Assortment filling

Rich assortment - The best way attract the attention of potential customers... As we said above, small shops must offer their visitors at least a hundred product names. In order to form such a large product line, it will be necessary to cooperate with several suppliers. Many experts recommend that beginners enter into contracts with large retail chains. Such cooperation will allow obtaining products from famous brands... Interaction with small wholesale companies allows you to get original products at a minimal cost. However, before ordering a large batch, it is necessary to independently assess the taste of the offered goods.

At the time of the store opening, the product line should include no more than fifty different items. At this stage, it is very important to adjust the assortment taking into account the wishes of the customers. Having built an initial customer base, an entrepreneur needs to carefully study the tastes of buyers. Determining the most demanded products is the key to a successful enterprise. It is very important that the selected suppliers are able to provide both low-cost products and products targeted at high paying customers.

Staff recruitment

In the first months after the opening of a retail outlet, the business owner must stand behind the counter on his own. This will allow you to find out in your own practice all the pros and cons of the chosen direction. Only after several months of work can you start selecting candidates for the role of salesperson. To organize continuous work, you will need to hire two employees who will work in shift mode.

When selecting candidates for the position of salesperson, it is very important to pay attention to personal qualities applicants. It is very important to select polite and considerate people who will help visitors choose the products that match their desires. Since the job of a salesperson involves constant interaction with money, it is very important to choose honest and responsible people.

Advertising and promotion of the store

The business line in question does not require large expenditures on marketing and advertising. The main method of attracting customers is a sign above the store. V the shop sign should be made in accordance with the style used in the decoration trading floor... You can interest potential customers by arranging a small tasting of new products. Another effective method marketing is the holiday sale. Every customer visiting the store must remain confident that this is where he will receive the greatest benefit.

You can attract customers at the very first stage of work with the help of unusual ideas. The creation of gift sets and "edible bouquets" significantly increases the interest of potential customers. It is very important to correctly calculate the cost of such products. Residents of residential areas are unlikely to be able to afford to buy a "bouquet" of elite sweets. At a certain stage of work, the need for an advertising campaign completely disappears. In this case, the level of store traffic will depend solely on the quality of the products offered.


To register a business for the maintenance of a candy store, one of two forms of ownership is suitable

Initial costs

To open a small retail outlet, two hundred thousand rubles are enough. The main part of the budget is allocated for rent and purchase of specialized equipment. The average monthly cost of renting an area sufficient to accommodate a candy store varies from twenty to thirty thousand rubles. The purchase of commercial equipment will take about half of the budget.

The next major cost item is employee salaries. The salary of one seller should include a salary (from fifteen to twenty thousand) and a bonus as a percentage of total revenue. The initial cost item must necessarily include the cost of paying for services. utilities and tax payments. The size of this article is about ten thousand a month.

Business profitability

Selling sweets is a highly profitable project, analysts say. They note that consumer demand is increasing significantly in pre-holiday days... However, there are times when sales volumes drop to near zero. Typically, chocolates and sweets are less in demand during the summer months. At this time, you need to enter into the assortment different kinds ice cream and soft drinks.

The business plan for the candy and cookie store should be based on the project's profitability calculations. To achieve financial well-being, you will need to reach a sales volume equal to 200-300 transactions. As a rule, the average cost of a check is about one hundred rubles. This means that the volume of daily earnings must be at least twenty thousand. Reaching this indicator guarantees a quick return on investment.

Conclusions (+ video)

The considered commercial direction is one of the promising options for beginners. Drawing up a step-by-step strategy for developing your own business guarantees the achievement of your goals. When drawing up a business plan, it is very important to think in advance about ways to attract customers and the pricing policy that the store will adhere to. This step will allow you to determine the target audience and find out about the desires of potential buyers.

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Many of you probably represent what a candy store is. A good shop with a large assortment of sweets, cookies, marmalade, and other "goodies" is a real paradise for a gourmet with a sweet tooth. There are probably very few families in the whole world in which children and adults would not like sweets. There is a lot of money in this business, and it would be an unforgivable mistake to ignore the story of how to open a candy store.


The process of organizing a trade in sweets from the technical side of the issue is practically no different from opening any other outlet, for example, from how to open a grocery store, a spice and seasoning store, or a coffee store. The main difference, perhaps, lies in the storage conditions of the goods, because many sweets require a limited shelf life. But first things first.

Business brief analysis:
Business setup costs:1.3 - 1.6 million rubles
Relevant for cities with population: from 40 thousand
Industry situation:developed trade
Complexity of business organization: 2/5
Payback: 6 to 12 months

Why do people buy sweets? For various reasons: someone is accustomed from childhood to "seize" offenses, feelings, etc. with sweets. Others - use various "goodies" to gain Have a good mood... Still others are for energy (as you know, sweets are the main source of carbohydrates needed to generate calories). In general, there are a lot of reasons for eating sweets.

As in any other business, the location of the store will have for it successful work great importance. Almost all market experts advise not to locate your outlet near supermarkets or hypermarkets (or directly in them) and other stores selling similar products, if your product range does not fundamentally differ from competitors' products. There are several reasons for this, but the main one is cheaper sweets in large chain stores.

Good characteristics for a store are the proximity of recreation parks, schools and others. educational institutions, kindergartens, or a sleeping area. In any case, you should consider that the traffic of your target audience in this place is high enough to ensure a decent level of sales. You can find out how to determine your target audience in this article. In our case, these will, of course, be children - the biggest lovers of sweets.

If you choose a residential area for your store, then it is better to let it be new buildings, it is there, as a rule, that young families with small children buy apartments. The area of ​​the sales area depends on the range of products. If you sell exotic sweets, or products that are hard to find an analogue, you can get by at first 60-80 sq. meters. Or even start trading from a candy kiosk.

If your assortment does not contain anything "extraordinary", then you can beat your competitors with a wider range of products offered. People tend to go to those outlets that offer a wide variety of products.

Trade assortment

It must be said right away that you should not try to “embrace the immensity” and try to trade everything that can come to your mind. In addition, the definition of the assortment of a candy store also depends on its location. For example, a location in a prestigious area suggests expensive, exclusive pastries. In a typical residential area, it is better to sell inexpensive goods, but with a large selection. From time to time, it is worth bringing something new to the assortment, because everything ever gets boring.

So what can a candy store offer to its customers?

  • 50-70 kinds of different chocolates
  • 30-50 types of caramel
  • 20-30 kinds of chocolates in boxes
  • 30-40 kinds of different chocolate
  • 15-25 types of marmalade and the same amount - marshmallow
  • 30-50 types of cookies (both by weight and in a package)
  • 10-20 types of cakes and the same number of types of cakes
  • 20-30 types of ice cream
  • 20-30 kinds of soft drinks
  • 20-30 types of baked goods

A separate line is oriental sweets, for example, Turkish delight, chak-chak, halva, sherbet, baklava, nougat, nogul, nishallo, etc.

If you want traffic to constantly increase, monitor the freshness of sweet products. This is especially true for cakes, pastries, marshmallows, and oriental sweets. Remember that it will take several months to gain a positive reputation, and one stale cake is enough to destroy it.

Initially, baked goods and pastries can be ordered from local producers. Over time, when your candy store gets on its feet, you can think about that. To organize your own pastry shop and a cafe at it (you will find a typical business plan for a cafe-pastry shop in this). In general, there are many directions for "growth" for your store. The main thing is to start successfully.

Shop equipment

In general, we can say that sweets are designed to create positive emotions. This means that the interior of your future store should correspond to the theme of joy and fun. For example, you can decorate the walls with original fun pictures. Jokes about overeating sweets are a good idea. By the way, the name of the store also plays an important role. You can find out how to come up with the "correct" name for your outlet.

The main assortment of a candy store is a weight product. Therefore, most of the necessary equipment will be racks for sweets, cookies, and other products. Refrigerated display cases will be needed to demonstrate confectionery. Their number depends on the number of units of certain confectionery products.

Refrigerated cabinets will be needed to store sweets. Almost any sweetness will either melt or lose its appearance at freezing temperatures. Or, to save on refrigeration equipment means to doom yourself in advance to even higher costs in the future. Freezers need to be installed to store ice cream.

So the format of a sweets store with a weight product can only assume weighing purchases at the checkout, you will need a counter for the seller, and several electronic scales.

Supplier search

After opening a store, the first small batches of goods can be purchased at the nearest wholesalers or, if possible, directly from the producers of sweet products. Small batches in order to look at the preferences of buyers, to determine the optimal assortment. After the assortment is finally formed, the store is "promoted", and the influx of visitors will increase every day, the purchase of products must be made only from manufacturers. It will be much cheaper this way. Why can't you do this right after the start of trading? Because if direct suppliers are not within walking distance, you will lose more on the transportation of sweets. And only after the purchase lots become large, the purchase from manufacturers will directly become profitable. By the way, in this case it will even be possible to lower the price a little, so that one intermediate link - the reseller - will "drop out" of the chain.

To purchase cakes, pastries, pastries, and other similar products, you need to go around all the bakeries and confectionery shops in your city to find the most acceptable offer. It is best to conclude a contract with delivery. This is a little trick.

Most often, confectionery products such as cakes and pastries lose their appearance during transportation (fall, crumple, break, etc.). If you yourself transport the products from the place of shipment, then no one will reimburse you if the products are damaged. But if you are brought in an inappropriate product, the supplier will be obliged to replace it.

Business registration

If you do not want to delve into all the subtleties of accounting science, you can entrust the registration of an IP to a company that specializes in such things. There are also firms engaged in accounting for entrepreneurs.

Having decided to open a business, and not knowing which field of activity to choose. It is worth considering the option of a confectionery pavilion. After all, the idea of ​​how to open your own pastry shop from scratch is a good option. Trading in sweets is a profitable business. Such a product is constantly in demand.

How to open a candy store

What does it take to open a shop selling sweets from scratch? It is worth dealing with this in more detail.

Activity planning

Any business, including the sale of candy and biscuits, should start with market research and planning. Before you open your store, you should go through retail outlets engaged in the same activity in order to get acquainted with the methods of decorating the premises, pricing policy, assortment of sweets and other products from competitors. You can talk with sellers to find out which products are popular. Such information will help to cope with the selection of a confectionery assortment from scratch.

The next stage is to establish the circle of potential consumers. Sell ​​exclusive luxury sweets (for wealthy clients) or sell sweets, cookies and other confectionery products at affordable prices. The second option is easier and less expensive. To start a business from scratch, you need to find suppliers that produce quality, inexpensive products.

Before the store is open, it is important to build an assortment of goods from scratch. The easiest way is to trade in a standard set of sweets and other sweets. In order for the confectionery business to develop successfully, it is better to choose products that are favorably distinguished by their novelty from those sold by competitors. In standard shops selling sweets and other confectionery products, the assortment includes at least 80 types of goods (waffles, sweets, gingerbread, cookies, marshmallows, nuts, etc.). In addition, drinks and ice cream can be sold.

It is important, having compiled an assortment once, not to stop there. For the effective development of the confectionery business, it is necessary to regularly review the types of products sold. And change one type of product for another, depending on demand.

You need to think about where and how to open a pastry shop at no special cost. In the event that sweet business focused on wealthy clients, you need to give preference to the prestigious areas of the city. For example, near offices. If it is supposed to serve ordinary citizens, then it is better to open a store close to markets, kindergartens, schools and pavilions with goods for children. You should not open a candy store next to other retail outlets selling similar products.

Before the store is open, it will not hurt to draw up a business plan, take into account the necessary investments to open a business from scratch. The cost of expenses is: the cost of renting premises, equipment for the store, goods; wage for employees, advertising costs, funds required for registration. And only after making the calculations, you can open a confectionery business.

Moving from planning to action

To open a candy store with the best organizational form will be IP. This will not require special licenses and permits. In addition, you need to inquire about the requirements imposed by Rospotrebnadzor, Fire Service, SES and other state organizations necessary to open such a store from scratch.

At this stage, you need to start looking for a room. Given that a diverse assortment of sweets and other sweet products will be sold, it is important to choose a size that will best accommodate the goods. In other words, a candy store doesn't have to be tiny. Buyers should be able to view all products. The optimal size for a pastry shop is an area of ​​at least 30 square meters. m. In addition, it is important to have a water supply, sewerage, electricity, ventilation and storage.

There is no need for expensive renovations to open a store. As a finish, painting the walls with a neutral color is suitable. When choosing materials for the floor, it is better to give preference to those that are easier to wet cleaning. Do not forget about high-quality lighting so that in the evening you can have a good look at the goods sold in the store.

Before opening a candy store, you will need to purchase the necessary equipment:

  • showcases;
  • racks;
  • cash machine;
  • shelves;
  • air conditioning;
  • scales;
  • counter;
  • refrigerators for drinks;
  • freezers (when selling ice cream);
  • chairs.

Recruiting staff for a store that sells cookies and sweets is not a big problem. The main thing is that employees have a medical record.

Sellers must meet the following requirements: friendliness, attentiveness, skills in working with people.

In addition, you will need a cleaning lady and a loader. You don't have to hire an accountant. You can do this work yourself or sign a contract with a private specialist.

Product accounting and promotion

Difficulties with taking into account the confectionery product arise due to its diversity, due to the difference in units of measurement (pcs., Kg.). To facilitate the task, programs are released to automate the process. When the store is open, it is best to conduct weekly reconciliations, personally participating in them. This will help to change the types of candies and other sweet products, depending on the demand for them.

In order for the confectionery business to pay off faster and become profitable, it must be promoted. When selling candy and biscuits, it is best to target your ads to those who live nearby. Preference should be given to leaflets, attractive shop windows and signboards, bright billboards, brochures and business cards, the Internet. Discounts and promotions can help attract customers.

Despite the fact that the confectionery business is a very troublesome business, requiring financial investments, it is worth opening such a store. The funds invested in it will pay off in 9-10 months. The demand for such products will always be high. The owner of the confectionery shop will be provided with a stable income. Of course, with the right planning and following the guidelines outlined earlier.

How to start a candy store trade from scratch?

Selling food has always been profitable and popular. Selling sweets and biscuits is no exception to the rule, and with a skillful business organization, it can bring good profits. You need to take into account some of the peculiarities of this enterprise in order to understand how to open your own confectionery store from scratch, providing a good income.

Registration and registration

Like many types of entrepreneurial activity, the sale of sweets requires special paperwork. To legalize this business, you can register as individual entrepreneur or open a society with limited liability... For inexperienced entrepreneurs, it will be easier and easier to issue an IP.

To open a store from scratch, you need to obtain a taxpayer certificate. You can use unified system taxation, but you can choose a simplified one.

In addition, the fire inspectorate and Rospotrebnadzor will necessarily subject the confectionery business to an inspection before it starts working. For the revision to be successful, certain conditions must be met:

  • it is forbidden to bring water to the store, the building must have high-quality cold and hot water;
  • the supply of products from the courtyard side is prohibited;
  • the store must be connected to a sewerage and water supply system;
  • the marking of knives and cooking boards must correspond to the products intended for them;
  • it is important to comply with the standards of storage and warehousing of confectionery products, as well as their shelf life;
  • all food products must be certified and safe.

It is very important to meet all these requirements at all times.

Room selection

When considering how to establish a candy store, you must immediately decide on the room in which it will be located. Usually they choose crowded places with the highest traffic. For example, near a market, shopping center or school. The main thing is that there is no large complex with similar goods nearby. No store can withstand this kind of competition. You can establish a point in a residential area where there is a shortage of this category of products.

The pricing policy of the confectionery is very important. If the products are expensive and designed for wealthy customers, then it is better to establish a store from scratch in the central part of the city, near offices.

To open a shop with a small cafe, 80 m2 is enough. It is necessary to provide for showcases, counters, cash desk, as well as a warehouse. Repairs in it can be modest, but it is important that the inside of the pastry shop is always clean and tidy.

Assortment of goods

Before opening a confectionery business, you need to decide on reliable suppliers by concluding an agreement with them. About 500 thousand rubles will need to be allocated for the purchase of sweets per month. An approximate assortment of confectionery products:

  • juices, coffee, tea;
  • ice cream;
  • several types of sweets and chocolate;
  • pies, pies, buns;
  • various cookies;
  • pastries, gingerbread, cakes;
  • mints and other confectionery products.

For a start, 70 items of goods will be enough. It is very important to regularly monitor the updating of the assortment of sweets, cookies and their quality. You can purchase convenient program to account for products that are produced by the piece or by weight.

Additional terms

Staff

The number of employees serving a candy store will directly depend on its size.

Steps to opening a candy store

The staff must necessarily include an accountant, a sales manager, a director, as well as working personnel. All people must have health records and periodically undergo medical examinations.

Equipment

The confectionery business from scratch provides for the purchase of high-quality equipment. To establish an enterprise you need a sample kit:

  • computers;
  • overalls for staff;
  • counters, showcases, racks;
  • refrigerators;
  • furniture for shops and cafes;
  • dishes and other products.

To save money, many products can be rented.

Advertising

If you are thinking of how to set up a candy store and not lose your investment, be sure to include advertising costs in your business plan. You need to think over everything to the smallest detail: come up with a beautiful signboard, advertise in the media, and order printing products.

Profit assessment and profitability

The list of expenses includes the following items:

  • purchase or lease of the building in which the store will be located;
  • purchase of the necessary equipment and other goods;
  • wages of working personnel;
  • purchase of confectionery products: sweets, cookies, chocolate;
  • advertising costs;
  • paperwork and business registration.

To increase profits over time, you can open several outlets with confectionery products.

In order to start a confectionery store from scratch, on average, you will need about twenty thousand dollars. The profit will be about five thousand. The income is not too high, but stable and constant. Confectionery is very popular at all times.

Unfortunately, it is impossible to open such a business from scratch without difficulties. It requires a lot of material investment and is a lot of trouble. Usually, financial expenses pay off in about ten months, provided that all the necessary conditions are met: a convenient location, a variety of sweets, affordable prices for confectionery products and impeccable quality of goods.

The "sweet" business provides other options: you can open a small department in a large supermarket or small stalls with ice cream, sweets, or make semi-finished products.

This business is not easy and it is undesirable to trust it to strangers. But in some cases, it is more profitable to acquire a ready-made business than to open it from scratch.

The business of selling sweets is very promising, especially when an entrepreneur offers customers fresh and high-quality goods, and also a large assortment of sweets. There are subtleties and difficulties in the confectionery business, as well as the prospects for this "sweet" business ...

How to start your own business? Find a place in mall either in the ordinary market, then buy or make yourself shelves where boxes with sweets and scales will be placed. Then agree with wholesalers about taking the goods for sale - and that's it, you can earn.

By the end of the month, the goods and the lease of the retail space will pay off with a good profit. The main thing is to find a crowded place where you can win regular customers.

For those who like to try new things, show and suggest new ones, and always ask conservatives: "How are you usually?"

Difficulties are usually associated with external pressure tax office and administrative institutions. But sweet will be enough for all relatives!

Selling sweets is a seasonal job, as in summer the income is usually minimal and there is practically no trade, there are few clients. Mostly in the summer they buy fruits and water. But on New Year's, spring holidays, on Easter, sweets are sold out quickly.

Business idea number 947: how to make money selling sweets? Business ideas here: money-job.ru

All people love sweets. And sometimes it so happens that going for sweets is the most enjoyable thing of the day.

Opening of a shop selling sweets

By trading sweets, you can bring joy to all your customers, and besides, make good money!

The profit in the candy business depends on various factors. Day of the week, availability of a day off or a holiday (Saturday and Sunday are sweet tooth days). Much depends on the seller, how he presents the goods to the buyers. Weather conditions also affect the number of clients.

Do not forget the main rule - the client is always right. When purchasing, always take everything fresh, check and open the boxes. It is better to go for the goods twice a day. Try to change your product range at least occasionally. If you notice that the product has deteriorated a little, in no case do not put it on sale, throw it away immediately.

I wish you success in your "sweet" business, patience and more clients ...

We all love sweets, therefore, the idea of ​​opening a company that would sell sweets and other chocolate products is very profitable, at least there will always be potential customers. But, in each medal, as they say, there is a downside, because such a business has its own competition, and not everyone can handle such an idea. Let's look at where to start if creating such a company is the only and most suitable option for you. By the way, it is quite possible that you will miss Money that you have prepared for starting a business, fortunately, now there are many companies dealing with loans. Take, for example, "Money Fanny" and SC "Swiss-Garant" signed an agreement that significantly increases the reliability of using the services of the aforementioned company, and this, in turn, allows you not to worry about guarantees, which ultimately greatly helps start-up entrepreneurs.

Where to get the products from?

As in any trade business, you need to have good suppliers who are able to provide a stock of products for trade. Also, such suppliers must meet two mandatory requirements: a relatively low cost, and high quality... In addition, you need to decide what type of sweets you will work with, in total, the most popular ones can be distinguished, including:

  • Candies. In this case, we mean chocolate, jelly, caramel, and so on;
  • Chocolates.

    Selling sweets as a business. How to open a candy store from scratch?

    This area includes not only slab chocolates, but also various bars;

  • Candy boxes. Mostly this type of candy is purchased as a gift, so you need to make sure that your store has them in different price categories;
  • Products by weight. Perhaps the most popular type of sweets, because in this case the customer can purchase waffles, cakes, cookies, etc. in any volume;
  • Yoghurts, ice cream. Ice cream is most popular in the warm season, for this reason it is advisable to sell it only at this time as a way to generate additional income;
  • Beverages. Sweet drinks are also quite common in the respective stores, but most often they mean juices, sweet water, oxygen cocktails, fresh juices, etc.

Required equipment

Of course, the success of such a business depends not only on the quantity or quality of products, because all this must also be harmoniously located in the store, and if long-term storage is meant, then you cannot do without the appropriate equipment. In total, we can distinguish such devices that are almost mandatory in every candy store:

  • counters that have special compartments for products;
  • stands where, in fact, sweets will be located;
  • you also need juicers for making fresh juices;
  • this list also includes equipment for making milk and oxygen cocktails;
  • if you sell yoghurts or ice cream, you will also need special refrigerators;
  • when selling by weight, you cannot do without scales;
  • in conclusion, you need to purchase a cash register.

Outcomes

To summarize such an enterprise, then without any problems the income from the small shop will exceed the expenses. But in any case, you should adhere to certain rules of advertising and marketing, without knowledgeable leader the business will not be profitable.

How can you make money on sweets

They earn at home in different ways: they do handicrafts, paint pictures, make soap, make sweets, pastries and much more.

How to make money on sweets

Sweets are made not only on an industrial scale, but also at home. As a rule, preservatives and other additives are not added to them, because it is precisely for their naturalness that they are highly valued.

Undoubtedly, you, like many people in our country, love sweets, and when you plan to do your own thing, the question arises which one. We have an answer for those with a sweet tooth, we propose to start organizing a candy store. And if you don't know what to sell in a future candy store, then you don't need to worry. After all, we will tell you how to open a candy store from scratch and give some of the features of this business.

In a candy store, it is recommended to sell, of course, the sweets themselves and various confectionery products. Working in such a coveted sweet business can bring a good income, although you still have to face some difficulties. However, if you approach this business competently, then this will bring a good profit. But everything is worth telling in more detail.

Pay attention to reading the article:

What is a candy store

I think you can start by saying that a candy store is a store that specializes in candy, cookies, cakes, cakes, ice cream, marmalade, caramel, cocktails and other sweet products. I must say that the number of such stores is growing at a tremendous rate. This is due to the fact that the demand for such products is increasing, and special knowledge is not required to open this store. Moreover, this business does not require serious financial expenses.

How much does it cost to open a candy store: Income of a candy store

Owning your own pastry shop is profitable. Therefore, many people are interested in the question how to open a candy store... So, businessmen who have been building their sweet business for quite a long time report that if you initially invest about 500,000 thousand rubles in such a store, then in 7-12 months you can get good money. In addition, such a store will become successful if, on average, about 200 customers enter it per day, who will buy sweets for about 100-150 rubles. However, large profits can be obtained, of course, on holidays and pre-holidays, but you should also not forget that you will have less profitable days. Non-profitable days include, for example, days when people want to buy something cold. Therefore, to attract additional customers in your candy store, it is worth selling cool drinks and ice cream.

Estimated costs of opening a candy store

If you want to know how much it costs to open a candy store, then in our time to open a similar store, perhaps even having about 200,000 rubles in stock. Most of this money will be used to pay the rent for the premises for the store. Be prepared for the fact that the landlord may ask for an advance payment several months in advance. The average room is about 50 sq. M. it will cost you 20-30 thousand rubles. per month.

It is necessary to prepare money for other expenses. So, you need to spend on:

  • payment for electricity - about 3000 rubles;
  • the salary of the seller and the accountant - 25,000 rubles;
  • advertising and signage - 2000 rubles;
  • equipment - 100,000 rubles;
  • taxes - about 4000 rubles.
  • detergents, napkins and other little things - 1000 rubles;
  • trash containers - 2000 rub.
  • redecoration and decoration of the room - 30,000 rubles.

How to open a candy store from scratch: Designing a store's activities

A candy store is a lucrative business. However, to open such an activity, you need to do the paperwork.

  1. So, in order to open a store and start your own business, you will need to register as an entrepreneur, as an individual or as entity... Anyone can handle this process quite simply. In order to register you will need to come to city ​​administration, go to the department of the state registration service or submit documents through a single window. There you will be given an invoice, according to which you will need to pay a fee of about 800 rubles. Then you go to the bank and pay it. You return the receipt for payment of the fee back to the registry.
  2. After you have handed over all the documents, they will tell you when the extract from the United State Register... On the issue of registration, you can apply only at your place of residence, even if you plan to open a store in another city, otherwise you will be denied registration.
  3. After receiving an extract, you will still need to obtain a work permit from the state sanitary and epidemiological service and the fire service.

Easier said than done. All this will not be as simple as it seemed at first glance and may drag on for a long time, so it is best to have free funds to settle their claims more quickly.

How to choose a premise for a store

In order to choose the location of the future store, you need to listen to the following recommendations.

  1. So, let's start with the fact that it is best not to open a store near supermarkets, and even more so next to hypermarkets, since your assortment will be almost the same, but they will have it cheaper.
  2. Decide for which category of citizens you will sell sweets, if it is the middle class, then it is best to place a store near densely populated areas or not far from major stops. If the store is on the way to a stop and a large number of people pass by, then it is more likely that many customers will visit your store. Also, a good store location can be on the road to kindergarten or school, and the more people bump into your store, the more profitable your business will be. It is also a good option for the location of the store in large shopping and entertainment centers.
  3. The store must also be chosen by the area, it should accommodate: showcases, shelves, refrigerators and a counter. The area, which will be quite enough for a candy store, will be approximately 50 sq. M. You also need to take into account the area for buyers, if the premises are less than 40 square meters, then buyers will simply have nowhere to stand during rush hour. Well, if you plan to make a mini-cafe-shop where you can buy a cup of aromatic tea or coffee and have a snack with a cake on the spot at a table, then you need to take a room with an area of ​​more than 55-60 square meters.
  4. It is not necessary to make some kind of complex and expensive interior in the room, it will not increase sales.
  5. The store must be clean, light and smell delicious. Tasty smells can be achieved not only with fresh baked goods or sweets, but also with special sprays for indoor fragrances.

How to open a candy store without investment: Equipment for a candy store

Equipment for a pastry shop:

  • For sweets, you need shelves of about 6-9 sections. They are angular and wall-mounted, and they are also different in design. There are metal pastry shops, they are distinguished by a good stable design, and on such a rack there is the possibility of installing a mirror, and on each shelf they have several sections. The approximate cost of such a section (without mirror elements) is 4500 rubles.
  • These shelves can be supplemented with two sloped shelves and barriers. You can place candies and chocolates in boxes in them, but you will have to add another 800 rubles to the cost of the rack. You will also need showcases and counters for cookies and chocolate.
  • You need to buy a counter for the seller. Usually such counters are made of chipboard and cost in the region of 2500-3 thousand rubles. a piece.
  • You will also need a refrigerated confectionery showcase with a temperature from 0 to + 10 degrees. They will need 1-2 pieces. In order to store cakes and pastries in such refrigerated rooms, you need to set the temperature from +1 to +8 degrees. Such display cases are suitable not only for storing products, but also for displaying them. Such a showcase costs about 35 thousand rubles. When choosing this showcase, it is worth considering its capacity in order to put as much goods there as possible, thanks to this, fewer refrigerated showcases will be required and, naturally, there will be less energy consumption. Pay attention to the glass of the display case, it should be curved, then the overview of the goods will be better.
  • Of course, it is impossible to do without a refrigerator for storing food. They are two-door and one-door. The average cost of such cabinets is from 15 thousand rubles. up to 30 thousand rubles
  • Do not forget about the scales, since there will be quite a lot of goods by weight. Scales are ordinary and with check printing. Such scales will cost you 3500 rubles. (usual), and 25 thousand rubles. with check printing.
  • You will also need tables and chairs. The main requirements for them are practicality and sustainability. They will cost around 2 thousand rubles.

Sweet shop business idea: Shop staff

In order to understand the whole essence and structure of this business, it is best to start working as a seller yourself. And it's not about saving money, you just need to clearly know and understand how it all works. While working in a candy store, you will need to decide on the assortment (what they take most of all, etc.), find out when the rush hour is, and so on.


When you are going to hire a seller, you can submit an ad in the newspaper or go to the Internet and find a job seeker there. The hardest part for you will be to teach him how to work with customers, yes, so that satisfied customers come back again, so look for a salesperson with experience in sales to spend less time training him.
Be sure to choose a clean, friendly person.

Assortment of confectionery shop

The choice of assortment should be done based on the location of the store. If it is located in a prestigious area with many boutique banks and so on, then the emphasis should be on unusual and exclusive products. If your store is in a residential neighborhood, where, in addition to your store, there are many others, then you should expand your assortment and periodically hold promotions and make discounts so that people buy and come to you.
In order to form an assortment, you need to observe the preferences of customers and, based on their desires, already compose and maintain an assortment. But sometimes you need to add new products to your assortment, because everything sometimes gets boring, but everyone loves to try something new.

Here is a sample assortment of a typical candy store. So, in the store it is worth undermining:

  • 75 kinds of chocolates,
  • about 25 types of caramels,
  • chocolate candies in boxes of about 30 types,
  • marshmallow and marmalade - 30-40 types of cookies and the same amount of chocolate,
  • oriental sweets,
  • bakery products,
  • all kinds of drinks, both hot and cold,
  • ice cream (especially good for summer),
  • cakes and all kinds of cakes.

The mark-up on the product is approximately 20-35%, but the prices of competitors should also be taken into account. If you make a couple of rubles less for 1 kg of cookies, then customers from competitors will come to you. If the shelf life of cakes and pastries is coming to an end, then they can be discounted by 50%. To always have fresh food, it is best to order cakes and pastries from local confectionery producers.

Finally

If you decide to open your own pastry shop, then do not forget, you must have your own "chip". You will succeed. The main thing is to love what you do.

Actual ideas for making money