Three best ways to get your business out of the crisis. Runic becoming on the opening of all roads Runa to get out of stagnation and crisis

"Fox"

If you initially turn to such a beautiful animal as a fox, then it is necessary to highlight several of its main qualities, which it pursues after becoming.
The sly Fox knows how to hide very well, while she seems to flow into the area where she is hiding.
Thus, the main traits of the fox are adaptability, cunning, observation, integration, and quick thinking. These traits can also include quick decision, and confident running in the physical world. Exactly what the operator needs. http://magiarunes.info/t139-topic.html

The fox can use silly tactics like brilliant camouflage.
No one can imagine the cunning behind such ingenious maneuvers.

So in the composition:

Anzus, as already noted, the rune is responsible for the wisdom and power of thought, but in addition, together with Kano, it gives the operator the power of the word. Thus, it will make the operator's speech convincing and attractive, which will help him in achieving and strengthening his success and achieving the bed goal.

Eyvaz - flexibility of the mind and, again, mental strength. In addition, it will strengthen the psychological stamina of the operator, thus avoiding confusion. Rune of connection. Allows you to trace the entire situation, establish a complete picture of the world

Laguz - Stabilizes an emotionally or mentally unfavorable situation in favor of the operator. Will increase psychic abilities, sharpen and enhance the intuitive perception of the world, exactly what the operator is looking for. At the same time, it will allow you to get rid of complexes and fears.

At the expense of Laguzov, secret, covert management of the situation, management of accidents, luck is provided. Allows you to form an event stream or control a similar stream. In addition, it will competently disguise all the operator's actions both for the "seers" and for those on whom his influence is directed.
Teyvaz - protection of the operator, and the amplifier in the system as a whole. In addition, it will work as a guide to the main goal.

Naut - again introduced into becoming, as a protective rune, and helps develop the necessary endurance for the operator, and gives the operator self-sufficiency, which also characterizes the main goal.

Tours - neutralizes the psychological pressure on the operator, or directly neutralizes the one who dares to encroach on the honor and dignity of the operator.

Hyera - A small treat is hidden in it, for it will open the way for the operator, that is, it frees the way for events. And in connection with Tours, it will eliminate obstacles that hinder the achievement of the result. Well, it will Strengthen and consolidate the result (as the final one in the runescript)

Gebo gives balance and harmony to the stave as a whole, since due to the peculiarities of its construction, there is a risk of instability. And it ensures the correct and even distribution of energies and forces both in the train and at the operator.

In the stav, Dagaz is used to influence a change in your position or the position of someone else. In addition, it gives the operator both vital and personal strength.

It is impossible to ignore this fact, since it is reality. In various industries, the market decreased by 10-15% compared to last year and, according to analysts, the decline will continue until at least 2018. For businessmen, hard times have come, but this does not mean that life has stopped and the “countdown” mechanism has started. We need to learn to survive even in a crisis!

During times like these, leaders tend to think about the most pressing issues:

how to cut costs?
how to stop the decline in sales?
how to attract new buyers?
where to get money to pay bills?
what payments should be made first?
how to make counterparties pay faster without losing them as clients?

However, far-sighted companies in times of crisis do not stop innovative activity, since it is rightly believed that such a step would be tantamount to defeat. On the contrary, in difficult times, they develop new strategies to support the business, using anti-crisis marketing technology.

What is crisis marketing?

Anti-crisis marketing means the search for hidden market opportunities that are usually ignored and left for a rainy day. Knowledge of such a nuance allows not only to stop the fall of the market or its separate segment, but also to ensure growth even in times of crisis.

There are two key indicators: market size based on sales and market size based on needs. The second indicator, as a rule, exceeds the first several times. This means that buyers have a need to purchase a product, but for some reason it is not realized, and the product remains in the warehouse. The difference between the second and the first indicators reveals the under-received volume of sales, that is, the hidden market opportunities. The task of anti-crisis marketing is to offer customers what meets their real needs.

Some people have a clear idea of the product they are willing to buy. They spend a lot of time looking for the right model, style or color, bypassing stationary outlets browsing the pages of online stores. Not finding what they were looking for, they do not buy another product instead of the desired one, but continue to hope that after all someone will offer them exactly it. In this case, the need will be satisfied, and the sale will take place.

But needs are not formed by themselves, but under the influence of an idea. In other words, an idea is introduced into a person that turns him into a consumer and motivates him to buy a product that allows him to realize this idea.

Reassure yourself sincerely that you really want to beat the competition and emerge victorious from the crisis. How do you do this when there is a pile of unpaid bills on the table? One of our clients was in this condition at the end of last year. Over the past few months, he has recruited new employees and is thinking about expanding the business further. There is no single recipe, but the tips below may help you.
Focus on building your team together. The saying “one in the field is not a warrior” is now more relevant than ever. Do not try to take everything upon yourself or completely pass on to one of the subordinates. Recall the well-known example of a broom that can be easily broken in separate twigs, but cannot be completely broken. Look for solutions together. Become the initiator and leader of regular brainstorming sessions. Transform your employees into like-minded people. It's not as difficult as it sounds. Surely they do not want to be left without work and understand how difficult it is to find one in a crisis.
Be sure to encourage employee initiative. If not materially, then at least morally. People should feel that something depends on them, that they are of value to the company. The textbook example of Japanese corporations that do not disregard a single proposal from their employees aimed at improving the company's performance is a vivid illustration of what can be achieved with this approach to business organization.
Understand yourself and your true desires. Be honest with yourself. Very often people do not at all what they really want to do. If the management of the company is for you heavy burden, then you can hardly really beat the competition until you form a system of internal incentives for yourself. Answer your question sincerely: why do I need all this? If you are honest and try to “get to the bottom of the truth,” you may be very surprised by the results of your analytical research.
When developing a system of motivation, remember that money is certainly an important, but by no means the dominant factor in determining human behavior. Recently, through one of the mailings, I received an interesting material about the results of another study by foreign scientists. Two groups of children preschool age interesting new toys were bought. One group was allowed to play these toys when and how they wanted, and the children of the other group were encouraged each time after the game. Do you know what happened after a while? Children, accustomed to being encouraged, completely stopped playing on their own, without external stimulation, and children from another group continued to enjoy the very process of playing. You can draw your own conclusions.
When setting goals, remember to be specific, measurable and achievable.... Oddly enough, this simple rule allows you to achieve very significant results. One of our clients who did not have higher education, managed to build quite big business, methodically following the recommendations he received in the courses he completed at the school of managers. Each day he ended up setting goals for the next day for his employees. He did not use a computer, he wrote by hand, but, as he was taught, the goals were specific, measurable and achievable. The result exceeded expectations.
Be sure to analyze your successes and failures. Try to understand why you succeeded and what led to failure. This will allow you to formulate rules for yourself and your employees that will help you achieve the desired results. It is better if you discuss successes and failures together with your team members.
Think about where you are limiting yourself and your business. Most people, especially middle-aged and older people, are conservative in nature. Life experience allows us to avoid many mistakes, but alas! - becomes a natural internal limiter of our development. Are there any new applications for your products and services? Shouldn't you expand your assortment? Have you gone overboard interesting ideas promotion? Do you often feel that other people are saying stupid things?
Don't limit your life and the lives of your employees to work. Only a person whose life is balanced can be successful. Work is certainly important, but by no means the only part of life. If employees have time for personal life, sports, hobbies, professional and personal growth, then the business will only benefit from this.
Try to achieve your goals and follow the rules you set. Resist the temptation to constantly procrastinate and seek excuses. The result will not be long in coming.

The crisis forces us to reconsider the company's strategy, take a fresh look at the business and look for new incentives for development. With the right behavior, it can become a time for realizing emerging opportunities, allowing you to increase your market share, optimize business processes, and facilitate the acquisition of new partners.

Of course, not everyone will be able to pass the "baptism by fire". Particularly heavy losses await small business, which is the most vulnerable during the crisis. The viability of a company depends on how its owner will behave in the near future. There are several rules to follow in order to try to protect your business from fatal losses.

1. One of the most important measures in a crisis is to reduce costs to the lowest possible level. Expensive repairs or complex marketing research it is better to postpone until quieter times. Analyze the prices of your suppliers' competitors - perhaps you will find someone whose prices are more favorable, this will also save you money.

Evaluate the effectiveness of each employee and part with those who do not bring much benefit. Now you have a good opportunity to optimize your staff. But here, too, it is important not to overdo it, otherwise there will simply be no one to work. There should be just enough employees to run the business.

2. Streamlining finances, reducing risk appetite. Reduce the amount of loans as much as possible. If demand for your products falls, monthly loan payments can ruin you. It is better to get rid of foreign currency loans altogether: to repay them ahead of schedule, if there is such an opportunity, or to try to negotiate with the bank on their re-registration in rubles.

If it’s not possible at all without new loans, then at least choose a bank that does not raise lending rates. After the Central Bank raised the key rate to 17%, rates on loans for small and medium-sized businesses in many banks soared to 30% per annum and higher. But all the same it was possible to find banks that gave loans at lower interest rates.

3. Review the list of your debtors, leave only those whose financial solvency does not give rise to doubts. End relationships with those who delay payments. If a company pays irregularly during peacetime, the situation will get worse during a crisis.

4. For those companies whose business is tied to imports, it makes sense to look for its domestic counterparts. If this is not possible, it is worth insuring currency risks. This can be done using forward foreign exchange contracts, which allow you to fix the exchange rate on the day of the contract, and buy it at a later date. If during this time the ruble rate decreases, this will protect you from losses.

5. Streamline reporting, take measures to improve its efficiency and transparency. Transparent reporting will give you an advantage both in negotiations with potential investors and in dealing with regulatory authorities.

6. Attracting money to the company. Consider which assets you can sell, lease, or mortgage if the situation worsens. Real estate, machinery, equipment - all this can be attempted to be sold or used as collateral to pay off debts, and the premises can also be leased.

In times of crisis, growth opportunities are given to companies in sustainable sectors that have no appetite for credit risk. For example, among our clients there is a company - a manufacturer of economy-class paper napkins, which in 2008 reoriented to products for other market segments and "ate" part of the market from its premium competitor. When people start counting money, it always plays into the hands of manufacturers of cheaper products.

Also pay attention to government purchases or tenders that are conducted by large companies. Perhaps you will find new customers or open up new sales markets. It is common knowledge that being close to “big money” can help you get through a crisis more easily. In the United States, for example, at the height of the Great Depression, the construction of highways began. The government wanted thanks to road construction reduce unemployment and construction companies thus we got a good chance of survival.

8. Pay special attention to the sales system, increasing its efficiency. Adjust target audience consumers of your products. Develop new regulations and incentives for salespeople. Use the advertising opportunities of the Internet. If possible, arrange promotions and special offers - this will attract additional customers.

9. Restructuring or re-profiling. Think in advance if there are niches in the market where your company could go in the event of a strong drop in demand. For example, a tailoring atelier may well turn into a clothing repair company as an anti-crisis measure. In a crisis, people buy less new things, but they repair more often.

10. And, perhaps, the most important thing. Do not spoil relations with partners and creditors, even if the situation is trying to force you to do so. If you understand that you will not be able to fulfill obligations on time, be sure to inform the bank or partner about it. Honestly warn about the difficulties that have arisen and remember that the bank is interested in finding a mutually acceptable solution with you. First of all, your reputation depends on how honestly and openly you interact with partners, and, unlike the crisis, it will remain with you forever.

Like a tsunami or typhoon, the crisis will not last forever, sooner or later it will end. People living near hazardous areas cannot avoid a natural disaster, but they try to prepare well for it - to strengthen the walls of the house, build a defense, and stock up on food for future use. It's the same in business: the better you prepare for tough times, the better the chances that your company will be able to survive them without dramatic losses. It has long been known that it is not the smartest who survive in a crisis, but the most organized.

What is worth working with?

Products, services

Offer an advantageous packaging option if you are selling in small batches to those on a budget. Come up with something new. Develop your products and services. If you come up with something that can make clients more successful, effective, then you will immediately win them over.
Forget the price hikes now. Yes, it should cost more, yes, your expenses have increased. This is unfair, but a wave of negative reviews about your company is useless. In addition, it is hard for clients now.
It is worth revising the range of products and services offered. Some of them, of course, are necessary, they must be left. It should be borne in mind that those who had a lot of money will remain active clients. The averages will start saving and biding their time. It is optimal that the assortment includes cheap and expensive products.
Don't regret giving up some foods. What is sold must be sold; what is selling better must be sold in large quantities. And you always have to offer a choice.
Many products and services require specialized knowledge to use. Therefore, you should think about free information regarding this.
It is worth considering which of the products you can sell cheaper to your own regular customers, it is important to tell them about it. Optimally pack and update products with this offer. Sometimes the forgotten old becomes popular with the new. It is worth showing what you have new.

Clients

Good relationship - important point during the crisis. Human nature does not change only thanks to economic change... People only buy from people they trust. Clients always feel relevant to them.
Take time to fully communicate with the client. It is very easy to do business from the office, promote products and services over the phone. But you can miss out on a number of opportunities without having a live conversation with the client.
You should thank your customers. It is also imperative to encourage them if they recommend to someone the goods and services of your company. Have clients bring in a few more who may also become clients. This, of course, should be rewarded; possible bonuses and discounts should be thought out.
All clients should be kept up to date. They need to send letters, call, tell them what new methods have begun to be applied. If you do not tell them about it, then perhaps they will never know about it. You need to show them how they are trying to make them happy.
It's important to be flexible. Your ideal client may be a large company, but there is no way to meet all of its needs. You need to start paying attention to smaller companies and helping them. It is important to learn to maneuver. Is there bonus system for clients? If not, then it should be formed. Alternatively, customers can make one of the purchases at a lower price.
It is worth parting with bad clients. Now is the time to focus on the best, those who pay on time. From those who only take time, giving nothing in return, you need to get rid of. It is important to remember that clients do not care about you, your knowledge or your problems. They are concerned only with their own interests, only with their own “I” - what will I get from what I put in you? If they are worried about something else, you definitely need to find out about it.
In order not to be unnecessary, you should ask those clients who do not want cooperation about the reasons. You can write to them after a while and offer a substantial discount. In a crisis, everyone will look at the price, this must be remembered. Those for whom this is paramount, more demanding, they can pretty tired in pursuit of the best price-quality ratio.
You should always look for great new clients. Because if you act as always, then the result will be the same as always.

The target audience

It is important to clearly understand the client. How can you make him happy? What can be done for him today? You need to come up with at least 5 "quick and cheap" chips for clients. It is important to find and realize an opportunity so that new clients of your company could contact, communicate with old ones. This is the best way to show your reliability, to be imbued with sympathy and trust with clients.
If it becomes known that one of the key customers has decided to terminate cooperation, this can cause unpleasant emotions, sometimes panic. But it is important to remember that such a situation is entirely possible and to be flexible in order to cope with these changes. But if the client is simply dissatisfied with something, this can be corrected - by offering a discount or replacing the employee who worked with him. However, in the absence of mutual understanding, it is worth accepting the loss and moving on.
Through negotiations with clients, you can find out not only what they are unhappy with, but also understand what should be changed in the business, which strategy is correct.
The fact of the loss of a serious client will quickly become known, and it is very possible that others will react by leaving. It is important to draw the right conclusions. You should always pay attention to marketing. You need a plan and strict adherence to it.

Sales and Marketing

If communication with clients on the phone is difficult, you can send them letters with an offer to visit the company's website. Once they become familiar with the information available, it will be easier to communicate with them.
It is important to remember that 80% of all commercial offers are triggered only after the fifth call. But only 5% of sellers make more than 4 calls.
It is worth calling those people who control cash flows... Perhaps the time has come to negotiate not with the manager, but with the director - at this level, decisions are made faster. In their promotions you need to focus on the fact that you are a seller, and advertising should provide sales.
Worth analyzing marketing activities businesses over the past year (classifieds, direct marketing, internet marketing, PR, telephone marketing). It is important to analyze what was expected, what was achieved, how much was spent, what could be improved. All meetings with clients are not a courtesy call, but a way to achieve a goal. You need to find an argument why you need to buy from your company, tell your customers about it.
If you can't be in the office all the time, you can write down the company's website address on the answering machine so that the client can independently familiarize himself with the products and place an order.
It is important to add value to each order. It is worth calling each of the clients. If there are some that are difficult to reach, you can invite them to a personal meeting. Such clients should be given the necessary information about the company, about the opportunities available to it. This will help you get closer to the client. It is worth considering whether customers can be used as sellers, how they can recommend your company, how many friends and acquaintances they can bring.
It is worth considering how long ago the job ads were viewed. If a job is offered that is in your area of expertise, you need to call and offer your services as a consultant.
Every advertisement placed in the box should be reviewed. Perhaps this business needs help and services.
It is important to help new clients feel at home. When selling specific products, products, the use of which requires special knowledge, skills, etc., appropriate explanations should be given. If products are sold for parents, then you should be ready to meet the children of these parents.
You can find out the addresses of the newly created enterprises. Perhaps someone can become a new client. In difficult times, this is an urgent decision. It is important to show clients the capabilities of the enterprise in their field, the solutions to their problems.
It is worth communicating with clients, trying to answer questions - who has been worried about them lately, who has tried to solve their problems. It is important to be able to conduct a dialogue with clients, listen to them, ask more questions, call, meet with them. New customers can be offered substantial discounts, making them more loyal to your business easier. Good customer relationships now are a solid foundation for the future.

Internet

It is necessary to maintain and develop the company's website, create an online store. When sending letters to customers, you can offer them to choose whether they need a subscription to the newsletter.
The site of the enterprise should be useful, actual information... The more it is, the more confidence in the site of the company and the company itself. If people want to get depressed, let them do it elsewhere, not on your website. For this, there are newspapers with bad news. It is important that professionals are engaged in the creation, content, development and promotion of the site.
It is worth helping site visitors with various tips. When selling online, you should always keep track of your competitors' prices. It is important to keep in mind that many people are looking for a cheaper product.
You can sell from the site electronic books, create tutorials. In some cases, it is worth changing your view of the site. It is advisable to analyze the content of the site, to answer the question whether it meets the requirements and requests of customers during the crisis. Useful and relevant content will surely attract new visitors to the site.
If the work on increasing the number of clients has not yet begun, it is important not to postpone it until later. You can start with a mailing list, where you can tell about new products of the enterprise. To make a good business proposal, you just need to know the needs of the customers. It is important to remember that everyone wants to feel special, important, and chosen.
You can print the content of the main pages of the site and analyze them. It is worth putting yourself in the user's shoes and wondering if it is easy to find what you need on this site. It is important that the visitor likes the site, that he stays on it and comes back again and again.

Staff

You have to take care of your best employees, a crisis is not the right time to lose your team. It is important to reward those who do well.
Sellers need to be trained. In order not to waste time on personal training, you can organize video conferencing. Work on the communication skills of staff. Every client that your employees communicate with must be served at the highest level. It is very important for the staff to understand such attitudes, since it depends on whether your company will survive in a crisis.
It is important to value your time and the time of your staff, and to place emphasis correctly. The competence of the staff is of great importance. It is worth considering what needs to be improved, what new knowledge employees are lacking. Taking the opportunity to raise the level of knowledge of the staff is the right decision. In addition, training during a crisis can be cheaper.
You should make it clear to the staff that you are interested in where the money is spent, how much and why. You need to teach employees not to make unnecessary purchases. It is also important that employees in work time were engaged in business, and did not solve their own private issues.
It is important to try not to reduce wages, to adequately assess the contribution of each. Make it clear to employees that they need to treat customers in a special way. It is worth hiring nice people to work.

Mudras. Magic at your fingertips

The art of wise is the art of special positions of the fingers, thanks to which we can change our own reality. You can read more about this in more detail. .

If you want to let in into your life and learn how to build configurations that will change your physical space and change your financial condition , then you can start to master the so-called, ... You may have already met some of them:

I want to introduce you to another magical assistant - this is Wise for getting out of stagnation and crisis ... But do not forget, in order for the mudras to work correctly and for you to learn feel and manipulate energies inside you and energies of the universe, this needs to be learned. Learn to interact.

WISDOM FOR WAYING OUT OF STORAGE AND CRISIS

Try the magic at your fingertips.

This mudra will help you get out of a streak of failures or a vicious circle, where troubles, problems and troubles are pursuing.

In order for your actions to finally begin to bring the proper result, so that the financial crisis, poverty and setbacks are left behind, you first need to find for this special strength... While your desires, aspirations and actions lack energy. Nobody and nothing from the outside will give it to you - it can be created within yourself.

This mudra clears the inner source of your strength. At the same time, the process is started at the same time. restructuring circumstances around you. Be attentive to even the smallest details! The coincidences of circumstances you need will begin to arise, happy coincidences that may seem random to you.

But remember that after you have performed this mudra, accidents no longer. Life will start giving you chances. Don't miss them!

Also, be attentive to your dreams - they can give hints and guide you on the right path, warning you against erroneous steps. Think, analyze, trust your intuition to read such signs correctly.

Be especially careful about those moments in your life that require action from you. You will definitely feel when such a moment will come. Your awakened power will simply keep you busy. And you yourself will feel that passivity is inappropriate, you need to do something. Moreover, the circumstances themselves will clearly tell you what exactly you need to do. You can't go wrong.

Take action! If you are not even completely sure of the correctness of the action! In fact, now you will only get lucky chances, and in the end everything will work out in the best possible way.

This mudra is very strong, so it is enough to apply it only for 3 days, once a day, preferably in the morning (but not immediately after waking up, but when you have already woken up, got up and are ready for action), for 3-5 minutes ...

During the execution of the mudrafocus on the solar plexus area and imagine that a powerful source of your internal energy is being formed there.
Form in your consciousness the intention to create a powerful inner support, an energy core, and to feel the growing inner strength in order to get out of stagnation or crisis.