Aeroflot magazine October. Aeroflot magazine was recognized as the best aviation on-board publication in the country. Decent selection of other prints

July 28, 2017, Moscow.- The Aeroflot in-flight magazine became a laureate of the VIII Annual Consumer Rights and Service Quality Award. The prize was awarded in the Best Media in the Air category, in the Best in Media category. Consumer market". The award ceremony took place at the Marriott Krasnaya Polyana 5 * hotel in Sochi.

The Aeroflot in-flight magazine is a branded print publication that is distributed free of charge in the cabin economy class on all flights of the airline. The magazine is published monthly with a circulation of 120 thousand copies. It contains information and entertainment materials designed for any audience: current news, reviews of significant events, descriptions of interesting tourist routes and fashion trends, as well as special pages for the youngest passengers.

Earlier this year, another Aeroflot on-board publication was the children's on-board magazine Aeroflot. Young traveler "- received the highest award at the All-Russian competition" Best Corporate Media - 2017 "and won bronze in the" Onboard magazine "nomination at the prestigious international competition ASTRID Awards.

The annual Consumer Rights and Service Quality Award is the award given to the most successful projects in the field of consumer rights and improving the quality of service. Presentation of awards in the category “Best in Media. Consumer Market ”is aimed at encouraging media and journalists who cover all aspects of the consumer market in Russia and care about their readers.

AEROFLOT - the leader of air transport in Russia, a member of the global aviation alliance SkyTeam. The alliance's total route network includes 1,062 destinations in 177 countries. In 2016, Aeroflot carried 29 million people, and including Aeroflot Group airlines - 43.4 million.

Aeroflot the first of Russian companies became the owner of the high rating "four stars" by Skytrax for the quality of service. In 2017, for the sixth time, he won the prestigious international Skytrax World Airline Awards in the category “Best Airline in Eastern Europe”.

Aeroflot in 2017, recognized as the strongest brand in Russia and the strongest aviation brand in the world by the international agency Brand Finance. Aeroflot was also named the best airline in Europe by the world's largest travel site TripAdvisor and was named "Favorite Foreign Airline in China."

Aeroflot has one of the youngest aircraft fleets in the world with 199 aircraft. Aeroflot is based in Moscow, at Sheremetyevo International Airport.

Aeroflot is one of the world leaders in aviation safety. Aeroflot's SAFA program ratio is on par with the world's leading airlines.

Aeroflot was the first Russian carrier to enter the register of IOSA operators and constantly confirms this certificate. The airline has successfully passed the ISAGO ground handling safety audit. The integrated management system of PJSC Aeroflot - Russian Airlines is certified in accordance with ISO standards 9001: 2015 and ISO 14001: 2004.

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Aeroflot Premium

Circulation: 25,000 copies

The target audience: More than 730 thousand passengers of the first and business classes of JSC Aeroflot. Aeroflot magazine is aimed at a well-to-do and active consumer male audience.

Spreading: In the first and business class cabins, there is a pocket for each seat on all domestic and international flights of JSC Aeroflot.

Aeroflot Style

Circulation: 85,000 copies

The target audience: The magazine is focused on a wealthy woman on the move, whose travels are related to work or lifestyle.

Spreading: First and business class cabins are in the pocket of every seat, in economy class cabins there is a pocket of every second seat, on all domestic and international flights of Aeroflot-Russian Airlines.

Aeroflot world

Circulation: 100,000 copies (North - 70,000, South - 15,000, East - 15,000)

The target audience: The readership of the magazine averages 587 360 people per month. These are passengers of airliners operating regular and charter flights to more than 150 destinations, covering more than 100 cities around the world from the Atlantic to the Pacific Ocean. Passengers are successful people (core 25-55 years old) who have a constant high and above average income and who are active consumers of quality goods and services.

Spreading: The magazine is distributed in the cabins of airliners in all directions; a free copy is included in the pocket of each passenger seat.

Advertising placement

The cost is indicated excluding VAT 18%

Extra charge for placement in a specific heading and for a sequence of layouts - 15%

- When did you develop the style that you are known by all over the world today?

Probably in the mid-90s, more precisely in 1994. I went to Cyprus on the pretext of an internship. The formal reason was a personal exhibition and an order for a portrait of the president of the island. Of course, on the island I painted mainly sketches, but rarely and not much. This half-year vacation resulted in a powerful creative impulse. Quite unexpectedly for myself, I began to invent pictures about Russian life. A series of works on the theme of Russia in the 19th century has appeared. Of course, everything did not happen out of nowhere, all this was ripening in me, somewhere deep inside. Obviously, the foundation was laid in childhood. After all, I was born and grew up in the city of Yakhroma, near Moscow.

- Are you still attracted to your hometown?

Yakhroma is an amazingly beautiful place, on high hills, from which perspectives close to those of Bruegel open up. Both the ships and the trains overtaking them were visible from the window of my house. The main enterprise of the town was a weaving factory with architecture of the 19th century, workers in headscarves walked along the streets, a dilapidated factory church, barracks in which people lived, a hospital built by a manufacturer could be seen. It was all saturated with the past, breathed in the meantime. Then, already as a student, thanks to trips to practice in Suzdal, Rostov Veliky, Yaroslavl, I became deeper imbued with the charm of the landscapes of the Upper Volga cities with their high banks and endless distances that open to my eyes. All this Russian then, twenty years ago, in Greek Cyprus resonated so strongly that the pictures themselves began to appear: "Toy Seller", "Lemonade Seller", "Seeds" ...
And Yakhroma, yes, always comes first.

Some time passed, and the famous Dutch gallery De Twee Pauwen from The Hague came to me with a proposal to arrange a personal exhibition. The success was great, almost all the works were sold out; it reinforced my sense of being an artist. The consciousness of the creator needs confirmation, and the artist's only reward, as Renoir said, may be the purchase of his works. By the way, I did paint a portrait of the President of Cyprus at that time.

-Did you always know that you would be an artist? Did you have a choice, did you doubt it?

- I doubted whether I was a good artist until I was forty, even being a member of the Union of Artists, having many exhibitions under my belt, - I felt my usual nature. Perhaps the reason is that for a long time no one paid attention to me, and I did not know how to promote myself on purpose. I just worked hard and honestly. Then a critical mass somewhere in the noosphere probably accumulated, and now people come to me all the time, say kind words, buy works. As for the choice, of course, I had it. I was born into a family of doctors and I clearly understood the importance of this profession. My choice in favor of art was probably made at the moment when I started going to art salons instead of toy stores and buying good pencils or paints made me happy.

-You entered Stroganovka several times, but graduated from the Surikov Art Institute. What does a young artist feel after receiving a long-awaited diploma?

After graduating from the institute, I did not understand what I would do: I had neither my own style, nor confidence in my vocation. I began to go to the Andronikov monastery, to the temple of Andrei Rublev, to the Savior Cathedral, where the famous icon painter Father Vyacheslav Savinykh still serves as the rector, and to study Russian icons. The technique that I studied in the workshops of the monastery revealed to me the secrets of painting; all of a sudden all the artists of the past became close to me. Having studied the craft of an icon painter, I suddenly saw that I use the same pigments and paints as the old masters hundreds of years before me. That I share the same system of values, I understand paints in the same way as my beloved Piero della Francesca: one paint is for the sky, the other is for the earth. Then I began to apply this technique not only in icons, but also in paintings. Knowing the natural properties of paints, you can create a complex interweaving of dense and transparent layers, as the old masters did.

- It is believed that the language of art is universal. And how universal is icon painting?

In the XII century, the language in the art of the Christian world was universal, identical from Barcelona to Moscow. However, we must not forget that the art of the icon in its entirety was revealed to the world at the beginning of the twentieth century, thanks to the discoveries of restorers and lovers of Russian history. Similarly, at the beginning of the 20th century, thanks to the genius of Sergei Diaghilev, a Russian portrait of the 18th century was rediscovered. Diaghilev's first experience was not organizing ballet seasons, but the Tauride Exhibition of Russian Portrait in 1905. He personally collected more than 2,300 works of art, from Parsuns to paintings of the late 19th century, from the estates and in the district noble families. The exhibition shocked Russia. Before Diaghilev, there was neither Borovikovsky nor Levitsky in museums.

Your work inspires fashion designers. They say Alena Akhmadullina borrowed your paintings to paint the walls of The Repa restaurant in St. Petersburg ...

The costume in my paintings is of great importance. I do not create a copy of a Russian or European dress, but try to convey the image, the feeling of it. An exact copy will look unnatural, like a postcard. But when the plasticity of the clothes, its cut, the ornament are subordinated to the idea of ​​the painting itself, magic happens. In 2015, the famous Spanish brand Delpozo created a collection based on my paintings; Inspired by my work, Vivetta Ponti, the creator of the new Italian brand Vivetta, invited me to the Fashion Week in Milan to show the Spring-Summer 2018 collection, based on my paintings. Foreigners, unlike ours, always ask permission to use their works and indicate the source everywhere. Unfortunately, that part of my painting Alena Akhmadullina used to decorate the walls of a St. Petersburg restaurant, I found out by accident: architects and designers who saw the project contacted me. Probably, it was assumed that I should be happy, since they took my works ... My wife is in charge of the rights, and somehow she wrote to the company that uses my paintings for labels. They were terribly surprised that I was still alive; people thought it was the work of some late classic.

-What is your attitude towards the world of fashion and the area of ​​contemporary art bordering on it?

My attitude changed after I got to the exhibition of costumes by Yves Saint Laurent in Petit Palais in Paris. She was a shock to me. I was amazed at how good art can influence a person. The sincere immersion of the creator in what he is doing is transmitted to the viewer, and the young people are the litmus test here. Youth is open to real art. And as far as I can, I try not to leave the viewer indifferent. Contemporary art today puts the idea in the first place, and not aesthetics or form, as was the case with the artists of the past. This formula is close to me: an idea is as good as it is well executed. And in the XXI century, no one canceled the magic of mastery. All the iconic names in the world of contemporary art, no matter how diverse and conceptually their work is, work at a very high professional level. See what Jeff Koons, Damien Hirst, Jan Fabre are doing today. But what place each of them will take in the history of art, time will tell. I know one thing: all great artists - long-livers in art were wise people who perfectly understood their meaning.

-Are you talking about immodesty and art marketing?

Yes and no. Imagine the famous Japanese painter and printmaker of the 18th – 19th centuries Katsushika Hokusai, author of the world famous engraving "The Great Wave off Kanagawa", used more than three dozen pseudonyms: he changed names so as not to become proud. My friend, orientalist Yevgeny Steiner, told me that in the 17th-18th centuries in Japan, painting was called "pictures for a leisurely stare." So I try to paint so that my paintings can be viewed. Therefore, the creative process is not a fast thing for me. First, a lot of sketches are created, which I then analyze, choosing the best. I suspect there is no other way.
You know, in my youth I once opened a book of Yesenin's poems, which he wrote at my age. I confess that I felt miserable - how much deeper were his thoughts, the more serious the questions and feelings that worried him. Then I understood what the artist needed to talk about. The main criteria for real creativity are the ability to sensually comprehend the world and the ability to convey these emotions to the viewer. Of course, artists have always tried to explain their admiration for the surrounding reality scientifically, tried to understand the laws of beauty, but before comprehending it, they themselves created this beauty. First you draw, and then you analyze why it is beautiful. And it is incredible happiness when what the artist is tormented and suffering, finds a response from the public. When I manage to find the exact plastic element, thanks to which the picture shoots, and the viewer notices it, this is an incomparable feeling.

- Perhaps not to be found?

Yes, it happens that the picture is complete, but there is no zest, and if you do not come up with a gesture or detail, then the general idea will be discredited. Here are some almost finished work for several years, waiting in the wings.

-You travel a lot. Do you have any favorite museums?

I love the early Middle Ages very much - there is a lot of it in the National Art Museum of Catalonia in Barcelona.
There are amazing frescoes, which have been preserved partially in different churches of the 11th-12th centuries - they were carefully removed, restored and brought to one place. You immediately understand where Picasso came from with a huge number of eyes. The stunning Bavarian National Museum in Munich. In order to feel the Russian icon, you should go to Rostov the Great. Such a high level of provincial art, without the superficial gloss of the icon painters of the Armory, is nowhere else. Here were the most powerful artisans who painted simplicity and beauty, just as the world famous European masters did. I love Holland, this country is inspiring. Delft, the dunes that Van Gogh walked ... In my beloved The Hague there is the Mauritshuis Royal Gallery with Vermeer's painting "Girl with a Pearl Earring"; I love the Escher Museum and the wonderful Japanese garden in Klingendaal Park.

-How do you turn on inspiration?

"Not a day without a line," no matter how bad you are. Sometimes you have to force yourself, but when you start, you feel relief. After all, painting has a healing effect, this is what art therapy is based on. But for an artist who spends a lot of time in the studio alone with himself, he constantly conducts an internal dialogue, in life it is very important to have a stable nervous system.

Interviewed by Maria Ganiyants
Aeroflot Premium, 2018, Moscow

Igor Petrovich, why is it good to be a pilot in your company?

Firstly, Aeroflot is one of the largest companies in the world, we are known everywhere. The famous bird has been seen on all continents, including Antarctica. We also flew to the North Pole: Aeroflot pilots provided Soviet scientific stations on ice floes. In the 1990s, the route network was significantly reduced, but in 2009 it began to grow,

and since then he has been very active. This year Aeroflot carried about eight million passengers, and last year - about 33 million. The geography is expanding, the frequency of flights is increasing, and new forms of interaction with other players in the global aviation market are emerging. We strive to offer Russians flights to any destination

planets by the shortest routes at the lowest fares.

Does this growth mean that you need to constantly increase the number of pilots?

Quite right. Our total annual flight time has increased by 71 thousand hours, which is more than the entire annual flight time of some of the world's airlines.

Now Aeroflot has about 2,500 pilots, 1,200 of them are aircraft commanders. In 2017 alone, 188 commanders and 272 co-pilots were added to the team.

the numbered figures for this year are 200 and 350 staff units, respectively. This is a very significant increase. Our pilots have a very high labor productivity: on the most exploited types of aircraft - more than 800 flight hours per year. According to this indicator, we are, for sure, in the top ten companies in the world.

Where do you get the footage?

In specialized educational institutions. There are five of them in Russia now (two higher and three secondary): in Ulyanovsk, St. Petersburg, Sasovo, Buguruslan and Krasniy Kut.

But graduates do not immediately sit at the helm, first they undergo retraining at the Aeroflot Aviation School (ASHA). We teach them the rules of international flights,

and technical English so they can read the Airbus and Boeing flight manuals. This takes about four months.

This is followed by a one and a half month stage on simulators - Aeroflot has six of them, and they are used up to 21 hours a day, with stops only for the necessary technological breaks and for 15 minutes between sessions. These devices are needed not only by students - the operating crews work out difficult situations on them, confirm their qualifications and improve professional level... The training ends with an exam, after which the pilot is considered ready to perform regular flights. In many companies around the world, at this stage, newcomers are already starting to work, but we believe that additional training is still needed: to fly with an instructor pilot for some time in order to understand in real conditions how the aircraft reacts to a particular deviation of the control sticks. and the steering wheel. This is still about 150 flight hours, that is, from two to four months. Then a test flight is planned, and only then the graduate is allowed to work independently as a co-pilot. In accordance with the contract, he is obliged to work at Aeroflot for at least five years or compensate

the company costs his training.

“We not only train pilots, but also work to increase the number of takeoff and landing operations at Sheremetyevo. It is necessary to modernize the infrastructure of the Moscow air zone, which was created back to the 1980 Olympics - over the past years, new technologies and equipment have appeared in the world that make it possible to safely increase the productivity of both the dispatcher and the airport as a whole. Our goal is to reduce the time that the plane spends in line: at the airport - for takeoff, before descent - for landing. That is, to make the flight more comfortable, first of all, for passengers "

What is the reason for such strictness?

We invest in the students the time, money and considerable professional and nervous energy of the instructor pilots. By the way, Russia is one of the few countries in the world where training in flight schools, despite its high cost (for the entire course - from

3.5 million rubles in secondary schools to 5.5 million in higher educational institutions), spent on budget funds. In general, I believe that every Russian who has received an education free of charge has at least a moral obligation to work a certain amount of time in our country.

And how well are Aeroflot pilots rewarded?

The payment system has changed

in 2011, when pilots' salaries were significantly increased. Then the salary was increased several times, most recently on January 1, 2018. After the amendments were made to the Air Code of the Russian Federation, foreigners gladly came to work for us. Today, the level of earnings for the commander of an Aeroflot aircraft is competitive in the world market - the company is attractive to foreign pilots.

And how many of them are there in Aeroflot now?

Not so many - 19, but all of Europe is represented: Spaniard, Germans, Italian, Dutch, Czechs. What is the point of attracting foreigners, we explained when we proposed amendments to the legislation. Taking, for example, 30 foreigners, we will put the same number of co-pilots - graduates next to them educational institutions, and they will pick up the necessary

the number of hours required to become ship commanders themselves. The arithmetic is simple.

Aeroflot's fleet regularly receives new airliners, and the number of hours flown grows by 8-14% annually. With our volumes, even these small percentages in absolute

values ​​mean tens of thousands of hours. Accordingly, we need commanders and co-pilots for these new aircraft.

Which professional quality do you think the most important?

A responsibility. The pilot must be familiar with the plane, thoroughly know the behavior of the machine, any possible deviations in the operation of on-board systems and their consequences. In addition, it is necessary to speak English and understand everything that the dispatcher says. Pilot

is obliged to thoroughly know Russian and international flight rules. And you need to study the meteorological and aeronautical situation before each flight in order to make the flight safe. It's not just that the pilot is driving an expensive

technology, the main thing is that the passengers are behind him. Pilots have always been a privileged part of society - well-trained, educated professionals, thanks to whom many related sectors of the national economy have developed. One ship commander creates approximately 35 jobs. Everyone knows that there are city-forming enterprises, but similarly, the work of units responsible for preparing aircraft for flight, their ground handling, and also

passenger service.

Is it only money that motivates your pilots?

No, we have extensive social program, partially preserved from Soviet times. Vouchers are provided to rest homes and sanatoriums, it has its own medical Center, where both pilots and their family members can apply for free. There is a corporate ticketing system - thanks to it, the company's employees can get almost anywhere in the world almost free of charge: they have at their disposal not only Aeroflot's route network, but also destinations served by almost all airlines in the world. Five years ago, 30 kilometers from Sheremetyevo, we organized a recreation center where more than a thousand people can live: about 500 pilots, as well as flight attendants and engineering personnel. They have a gym and a swimming pool at their disposal. Ship commanders are placed one at a time in a room, most

co-pilots, as a rule, in two. It is very convenient that there is no need to use public transport: our bus delivers them to the terminal. And generally speaking, social package for Aeroflot pilots - at the level of the best world standards. Vacation - 70 days - one of the longest in global aviation.

Do pilots have the right to express wishes about the direction of their flights?Can they stay somewhere for a couple of days?

When a pilot asks to put him on a certain route or provide an opportunity to spend a weekend in the city of arrival, we will definitely listen to his wishes and, if possible, satisfy them. Long flights are operated according to a special scheme. Let's say the crew arrives in Tokyo, which means that colleagues are already waiting for this plane, you

completing the previous flight. They go on a return flight, and those who have arrived from Moscow leave to rest for a day, or even for two or three: we have directions where flights are not daily.

Do crew members need to apply for visas in this case?

In general, according to ICAO (International Civil Aviation Organization) standards, this is not required for up to 72 hours. But some countries, for example the USA, still require a visa.

Do you think the era of unmanned passenger transportation will ever come?

Technologies will probably reach the appropriate level, but this raises the question of responsibility. Now, if we talk about aviation general purpose, the pilot is often alone in the cockpit. And this is acceptable when flights are associated with patrolling forests or fertilizing agricultural fields. But in the case of passenger transportation, I don't even know when it will be possible to safely entrust passengers not only to a robot, but also to one person.

Do you yourself sit at the helm?

Yes, although less than we would like. Seeing the rising sun from the cockpit is an indescribable feeling!

All pilots, whatever one may say, are romantics. Let's say you need to get around a thundercloud. It is clear that you are looking at the locator, but all the same, to make passengers more comfortable, you go around even where you could pass. But storm clouds are very beautiful. But also scary - we understand what is happening there inside. It turns out terribly beautiful.

Flight magazine AEROFLOT Premium_ # 2.2018