Business plans for the restaurant. We open our own restaurant business. Personnel and payroll

Service demand Catering at any time is kept at a high level, since food is a natural need that people cannot refuse regardless of economic factors... With the development of new customs and traditions, the use of food for humans acquired special significance, since it was elevated to the rank of culture.

The modern market is saturated with many establishments of different price ranges and with a varied assortment. Lack of free time in big cities is forcing people to gradually move from the habit of having lunch and dinner at home to the habit of visiting cafes and restaurants, as it is quick and convenient. Such trends every year increase the flow of customers into the catering services sector, and, therefore, make investments in this business more profitable.

Relevance and perspective of the project

The restaurant business, like all other service sectors, was crippled by the crisis. In 2015 money turnover the catering sector has shrunk by 18%, but analysts say the disappointing numbers were not due to economic turmoil.

Hit the business two factors:

• a ban on smoking and selling cigarettes from open windows;
• state system of control over the production and circulation of ethyl alcohol.

Despite the negative circumstances, Russian economists are planning to increase the number of visitors in and restaurants in 2016 by 6%. This is due to the stabilization of the situation in the field of reforms, there is a gradual adaptation to innovations. And an improvement in the general economic situation: a strengthening of the ruble, a slowdown in price growth, government support for production, an increase in wages, etc.

The withdrawal from the market due to the crisis of large mid-range chains increases the chances of newly opened restaurants for a good future, due to the decrease in competition. The markup for a ready-made dish in the industry is 100-200%, depending on the composition of the menu, therefore, investments are quickly paid off, therefore, opening a restaurant during the period of economic growth is fully justified.

Summary

The project is designed for opening of a small restaurant:

1. total area of ​​200 square meters (95 kitchen, 105 hall);
2. 50 seats;
3. the menu consists of European dishes;
4. long-term leased premises;
5. staff 9 people per shift, 2 shifts;
6. opening hours from 11:00 to 23:00.

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Marketing

A study of the domestic market showed that sellers of fast food, bistros and small cafes prevail among catering establishments, as for middle-class restaurants, they are not enough per capita according to the norms established in Europe.

The presence of competitors depends on the territorial location. Luxury restaurants are usually concentrated in the city center. On the outskirts, there are cheap restaurants for clients with an average and low paying capacity. In order to increase demand, it is necessary to choose a passable place close to the center or in the center of the city, but focus on pricing at a low price available to the bulk of consumers.

Concept

Project concept implies the creation of a restaurant that meets the tastes of the average Russian city dweller, therefore the menu includes Russian and European cuisine. To create traditional national dishes of other peoples, it is important to have a lot of knowledge, find the appropriate personnel, arrange the supply of rare products, and this takes a lot of time and requires additional costs.

It is a model of building a business with a small budgetary component, therefore, the design and interior are created in a simple, consistent style. A place for an orchestra and a dance floor are planned in the banquet hall, in case there are special events in the restaurant. Musical accompaniment- this is quiet calm music so that clients can relax and enjoy a pleasant conversation.

The target audience

The restaurant works for enough a wide range of consumers:

1. during the daytime on weekdays, visitors are employees of nearby organizations who come for lunch, a menu of a variety of first courses, salads and main courses has been compiled for them;
2. evening visitors and weekend visitors, the menu for this group is made up of more complex and sophisticated dishes;
3. clients who rent a restaurant with staff for various events, the menu is compiled and agreed upon individually with each customer.

List services:

• daily meals: breakfast, lunch, lunch;
• holding festive and romantic evenings;
• organization of banquets, corporate meetings and parties;
• holding celebrations: weddings, birthdays, anniversaries, etc.

Documents required for opening

Best suited for the catering sector is the form of ownership of a legal entity in the form. To register with the Federal Tax Service Inspectorate you will need:

• participants;
• application for registration;
• receipt of payment of state duty;
• a letter of guarantee for the provision of premises for rent.

After registering with the tax office, you need to decide which taxation system use. Most often, entrepreneurs choose, to switch to which you must submit an application within a month from the date of registration. Then we purchase, we receive documents confirming the right to use it.

Permits documentation:

• a production plan agreed with the sanitary and epidemiological service, confirmation of the availability of equipment and premises that meet sanitary standards;
• coordination with the Ministry of Emergencies fire safety;
• on retail sale alcohol;
• hygienic coordination with federal service on supervision in the field of consumer protection;
• medical books confirming the passage of a medical examination for each employee;
• contracts for the removal and disposal of garbage, for dry cleaning of overalls, for disinfection and cleaning of ventilation systems.

Premises

The concept of the project implies renting a room or using a service. In both the first and second cases, the contract is subject to mandatory registration with the Rosreestr authorities.

It is difficult to find a room for a restaurant with the existing finish and technological characteristics, so you will have to deal with the decoration and equipment. The easiest option is to find a contractor that will quickly and efficiently perform the necessary work.

Engineering equipment premises includes:

• ventilation and air conditioning system;
• quality water supply system;
• reliable sewerage system;
• uninterruptible power supply system.

Architectural equipment, when changing the parameters of the premises, it will be necessary to agree with the BTI, for obtaining additional permits it is necessary to provide for one more item of expenses.

On design and furniture it is not worth saving, as frequent maintenance takes a lot of time, as a result of which the restaurant may lose regular customers.

Equipment

All equipment required to equip a catering establishment divided into groups:

• equipment for heat treatment (grill, stoves, roasting and ovens, steamers, deep fryers, etc.);
• equipment for storing food and semi-finished products (refrigerators and freezers);
• auxiliary equipment (mixers, blenders, juicers, microwave ovens, meat grinders, etc.);
• equipment for maintaining order and hygiene (dishwashers, racks, cutting tables, hoods, etc.);
• dishes and kitchen utensils.

Staff

In the food industry, half of the success depends on the selection of a qualified workforce.

The modern labor market is saturated with both junior service personnel and managers, but it is not so easy to choose candidates for your institution.

In this situation, there is two options:

• recruit workers without experience and train them;
• outbid ready-made personnel from competitors.

When hiring employees, make sure they have experience and qualifications, since at the initial stage of working on the taste of dishes, customers will characterize your restaurant.

The restaurant consists of:

Promotion

Since the restaurant is located near the center in a crowded place, it will advertise itself.

A profitable marketing ploy there will be control over the quality of food and service.

Good result customer traffic will give:

1. outdoor advertising on the facade;
2. radio and television advertising;
3. website development.

Financial part

Volume initial investment will amount to 6.6 million rubles and will consist of articles:

The project depends on the amount of the average check and the number of visitors. Calculation of approximate indicators:

• the amount of the check in the daytime is 270 rubles and 80 customers per day will bring the restaurant 21,600 rubles in revenue daily and 648,000 rubles per month;
• the evening visitor's check will be 1,000 rubles, revenue from 40 customers is 40,000 rubles per day and 1,200,000 rubles per month.
• receipt holiday or celebrations will be 1,500 rubles, 8 events per month for 10 people 120,000.00 rubles.

Total monthly revenue restaurant is equal to 1,968,000 rubles. Subtract current costs and get a profit of 218,000 per month and 2,616,000 per year. The project will pay off in 2.5 years.

Project presentation

The purpose of any investment is to make a profit. This project can be taken as a basis for development, both in the main direction and in addition to the already existing areas of activity. The project covers in detail all the questions that may arise at the initial stage of work in the catering industry.

The business plan has been prepared using the average market prices of a major city. For application to particular case recalculation is required according to individual conditions. If you are not sure that you can cope with the development and implementation of the project on your own, contact the specialists for help.

For an example of a ready-made business plan for an oriental restaurant, see the following video:

In this article I will tell you how to write restaurant business plan... However, most of the positions of the restaurant business plan are common to all catering establishments. Thus, after carefully studying this article, you can draw up a business plan for a cafe, a business plan for a cafeteria, a business plan for a cafeteria, a business plan for a bar, a business plan for a children's cafe, etc. on one's own!

How to write a business plan for a restaurant, cafe, bar

The opening of any restaurant, cafe, bar (yes, indeed, any catering establishment) begins with understanding the idea and careful planning. The restaurant owner must decide on which one target audience the restaurant will be oriented, where it is better to locate the establishment, what will be the attendance and the size of the average check. Thus, even at the idea stage, the entrepreneur draws up a preliminary restaurant business plan.

The restaurant business as a whole is characterized by rather high competition. And yet, despite the saturation of the market, there is always and always will be a demand for catering services. Especially in establishments with more democratic prices, which include inexpensive fast food restaurants and cafes.

If we divide the market of inexpensive cafes into segments, then in each of them the saturation picture changes somewhat. According to statistics, the most promising are Internet cafes, cafeterias, literary, children's and vegetarian (a tribute to the fashion for a healthy lifestyle) cafes. There are not many such niche cafes yet, and their opening gives a chance to get your audience quickly enough. However, a lot depends on the specific city or even the area in which it is planned to organize such a happy establishment. In general, what should be done first, choosing a place or a concept for a cafe, is a controversial issue. With a great idea, it can be difficult to find a suitable space and vice versa.

Perhaps it makes sense for a novice entrepreneur to turn to the services of consulting companies. There you will be able to offer several options for buying or renting premises or (if necessary) a land plot. If you want to purchase ready business, then such an opportunity can be provided. The specialists of the consulting firm will carry out according to your order marketing research market, analyze the prospects of the chosen business idea or find a more profitable one, in accordance with your financial capabilities.

There you can also order a business plan for your future cafe. If it is necessary to attract additional funding, the development of a cafe business plan is carried out in two copies, which differ slightly from each other. One copy of the business plan is for the customer, and the second is for investors and credit institutions. The future owner of the cafe receives a document containing information on the main stages of organizing a business, painted in detail, as well as on long-term and short-term planning for the future development of the enterprise. Investors are, first of all, interested in the efficiency of capital investments, guarantees of loan repayment on time with due interest and profitability of investments.

In principle, drawing up a business plan for a cafe for their own use is within the power of the very future business owner. You can find and download a ready-made business plan for a restaurant, a regular cafe, a children's cafe, an Internet cafe or any other similar catering enterprise on the Internet, including on our website. Only then it will need to be adjusted to fit your specific conditions. You can do this yourself or by using the services of specialists.

How to make a business plan for a restaurant or cafe. Template and recommendations.

The main thing is to take into account the main key points and subtleties that are required for a business plan. A competent business plan should contain a detailed description of both the project itself and its financial component.

For example, take small cafe business plan... Here are the points you should reflect in your business plan.

Description of the project
Opening of a small democratic cafe with 40 seats.

Target
Providing quality catering services for middle-income visitors.

Demand
The main flow of visitors is during lunchtime and at the end of work, in the evening. Serving both individual visitors and the provision of services for organizing small banquets, festive events.

Marketing and sales
Nicely decorated signboard and showcases, original design. Placement of advertisements on the Internet, on radio, television and in the press. Informing employees of the nearest enterprises about the work of the institution, conducting promotions... Conclusion of long-term contracts with heads of organizations for corporate services for employees.

Documenting
Obtaining the necessary permits and licenses for work in the inspection authorities.

Production part
Location. The area where several enterprises are located, characterized by good traffic. The area of ​​the room is about 200 sq. M.

The number of employees is 12 people (cooks - 2, waiters - 4, bartenders - 2, administrators - 2, accountant - 1, auxiliary workers - 2, cleaning lady - 1).

Equipment: tables and chairs for the hall and utility rooms, bar counters, showcases, refrigeration units, stoves, ovens and other equipment for cooking, dishwasher, dishes, stereo system, TV.

The menu should include: salads, appetizers, first courses, hot meat dishes, side dishes, soft and alcoholic drinks, desserts.

Suppliers. Implementing organizations food products... They must offer quality goods at an affordable price and deliver them to customers on their own.

Financial part
Preliminary costs depend on the type of property for real estate, cost renovation works and quality of equipment. You also need to consider: the fund wages, purchase of products, advertising. Registration of all permits it will also cost a certain amount, which should not be forgotten. The profitability of a business is directly measured by attendance and check size. The investment payback period is 1.5-2 years. On the issue of accurate financial calculations, it is better to contact the specialists.

Business development prospects
Opening of a summer cafe, installing a canopy near the establishment in the warm season and placing tables under it. To do this, you need to draw up a package of documents for the opening of a summer cafe.

Be sure to analyze the level of competition: how many similar cafes are nearby, what are their strengths and weak sides what you need to do to get their customers to come to your cafe, and how to keep your own visitors.

Summing up, I want to say what to actually make cafe business plan Like any other enterprise in the service sector, it is not so difficult, especially using ready-made templates and best practices. Well, do not forget that you can always turn to specialists!

We suggest that you familiarize yourself with a ready-made business plan for opening a restaurant. A real example with calculations, marketing plan, financial costs and possible risks.

Hello dear readers!

Over the past 4 years, the public catering market has experienced many shocks: a ban on European delicacies, a drop in the population's income, a reorientation to the use of domestic products. Given these transformations catering business in Russia is going through another round of development, introducing new trends, mastering different directions in the struggle for customers.

My name is Alexandra Kadyntseva, I am a financial expert of the HeatherBober website. I will tell you how to develop a restaurant business plan, start a business and attract customers. Offers real examples, actual calculations and a lot of other useful information.

1. What is the relevance of the restaurant business

According to RBC, in 2018 there was an increase in the market volume of the restaurant business. Presumably in 2019, its size will reach 1261 billion rubles.

The forecast is based on several factors:

• decrease in the value of commercial real estate;
• adaptation of clients to the established price level;
• insufficient filling of the niche (the number of restaurants per thousand people in Russia is several times lower than in European countries and the USA);
• The conditions of the crisis left in the arena only players with effective management who know how to adapt to the changing market conditions and “catch” the mood of buyers.

According to the observations of experts, during periods of crises and fluctuations in the exchange rate, our citizens try to control expenses, but this does not lead to a refusal to go to a restaurant, but rather is reflected in the size of the tip. This means that with a competent approach to doing business, you will not only not burn out, but also recoup your expenses within the planned time frame.

A small cafe with 50 seats, the launch of which will cost the owner 2 million rubles, will pay for itself in 12-20 months. The net income of the establishment for the first year of operation will amount to 1.3 million rubles with a well-established management.

2. Analysis of the market and competitors

Large projects (restaurant chains, large companies) are more resistant to market fluctuations compared to small establishments or shops. If you intend to start your own business, consider opening a large restaurant franchise in your city.

Starting a franchise is a great option for aspiring entrepreneurs

I have prepared a good offer for novice entrepreneurs. This network of restaurants serving Japanese and Pan-Asian cuisine is represented not only in Russia, but also in Ukraine, Romania, Lithuania, Hungary, Kazakhstan, and China.

The chain began its work in 2013 with the opening of the first restaurant in Tyumen. In 2016, there were already 53 of them.In 2018, there were 300 locations in 80 cities.

Benefits of choosing a franchise for a budding entrepreneur:

1. Acquisition and development of a ready-made business model.
2. Invaluable experience of working under the guidance of experienced business "sharks".
3. Free training from leading business trainers.
4. Continuous support for your branch.
5. Success guarantee: you open a restaurant under a brand already familiar to the buyer, with a ready-made production technology, proven marketing strategy, accumulated by clients.

3. Detailed production plan

Whether you're looking to start a franchise business or heading out on your own, you need a good production plan that covers all aspects of opening a restaurant - from finding a location to purchasing products, developing a menu, and starting a business.

Let's take a closer look at each stage of production.

Stage 1. Choice of premises

The main requirement for the premises is compliance with SES and fire safety standards. The best options are buildings located near office centers, metro stations, busy places (close to shopping centers).

The main rules of "face control" for the selected room - compliance with the standards of SES and fire safety

It is not necessary to consider the premises, the purpose of which is catering. Consider any free-use non-residential square footage. Pay attention to the terms of the lease and its terms, the possibility of extending the terms, the fixed amount of the rent.

Stage 2. Purchase of equipment

The restaurant equipment necessary for the operation of the institution is conditionally divided into several groups:

1. Thermal- oven, stove, oven, combi steamer.
2. Refrigeration- freezer blast freezer, ice maker, refrigerator chest.
3. Technological- juicer, coffee machine, vegetable cutter, blender, mixer, meat grinder.
4. Additional- hoods, cutting tables, knives, boards, kitchen scales, measuring cups.
5. Small kitchen utensils- dishes, plastic containers and containers, ladles, shovels, slotted spoon.
6. Dishwasher and Washer.

The purchase of equipment is one of the most important stages of preparation for the launch of production

In addition to the above technological equipment need utensils for table setting, tablecloths, furniture, bar counter. Ask an experienced chef to help you with the selection of equipment.

Stage 3. Recruitment

The restaurant with an area of ​​180 square meters with a capacity of 50 seats is enough for 2-3 waiters, 1 chef, 4 cooks, 2 working kitchens, 2 bartenders.

Hire outsourcing staff to clean the premises. It is also better to entrust accounting work to an outsourcing specialist. This is a good economy at the start, as well as a guarantee of the quality of services and the competence of the accountant.

Take on the responsibility of managing the company for economic and marketing reasons. This is how you “probe” the market, correct your mistakes, and follow the clear implementation. production plan.

All employees of the institution must have sanitary books

Step 4. Compilation of the menu

The menu is determined by the concept of the restaurant. The main trends of the current year are simple healthy food based on natural farm products.

If we are talking about an institution with ethnic cuisine, for example, Chinese, Filipino, use original spices and traditional serving and dishes. Give the visitor the most truthful idea of ​​the cuisine of China or the Philippines or another country, without distorting it in their own way.

An alternative to the exotic is the emphasis on regional cuisine. Use locally sourced ingredients such as fish, crayfish from local rivers and lakes, and offer traditional local treats.

Regardless of the concept chosen, the menu should include hot dishes, snacks, soups, side dishes, salads, dishes cooked over an open fire, desserts, and drinks. In the menu, it is desirable to print a photo of the dishes and a short description of the composition.

Actual trends in the restaurant menu:

1. Switching to small portions.
2. Author's cuisine. Most of the visitors are looking for “understandable” tasty food, good service and reasonable prices.
3. Homemade ingredients. Offer customers what they've long wanted to taste: homemade sausages, delicious pickles and marinades. The simpler, tastier and closer the ingredients are, the sooner you will win the heart of your audience.
4. Products from minifarms, cheese dairies, wineries, private bakeries. Want to offer something special? Emphasize the exclusivity of the products from which the dishes are prepared in your menu.
5. Kid's Kitchen. Beautifully decorated dishes from fresh vegetables, fruits, dairy products, light desserts for little visitors are another way to expand the client audience.

Stage 5. Starting a business

To start a business, you will need to draw up the following list of documents:

• register an individual entrepreneur or LLC, for this line of business, select OKVED 55.30;
• open a license to sell alcoholic beverages;
• conclude a lease agreement for the premises;
• obtain permission from SES, fire inspection and permission from the local administration;
• to conclude employment contracts or contracts with staff.

Before opening, enter into contracts with product suppliers and service companies.

How not to delay the start? Make up calendar plan opening and follow the deadlines. This way you will be well prepared and will make the desired impression on the first visitors.

4. How and where to look for clients - marketing plan

The main tool for attracting customers is the Internet. Create your own restaurant website with high-quality, beautiful photographs of dishes. An appetizing picture, photographs of the interior of the room, the kitchen area - all this attracts attention and increases the confidence of visitors.

Take advantage of the power of social media. Create a thematic group and publish in it news about your restaurant or cafe, new photos and videos, customer reviews. Place daily dishes, great offers, invite to lunches and breakfasts. Conduct raffles of discounts on visiting the establishment.

Advertising is a great way to make yourself known and increase the company's prestige

Do not forget about the spectacular outdoor advertising: big-boards, banners, bright signboard, POS-materials, car stickers. Use all the ways you can get attention, but don't go overboard. From attention to annoyance from intrusive ads - one step.

The main secret of success- targeting a specific target audience. Imagine who he is, your potential client. His age, level of wealth, range of interests. The clearer your concept is, the faster your regular customers will appear.

Special offers (services of a children's animator, live music, culinary master classes for adults and children, catering) will also help you attract an audience.

You will need all these methods if you open a catering establishment on your own. In the case of opening a franchise restaurant, a large-scale advertising campaign is not needed, since you are opening a branch of a well-known restaurant brand with a ready-made effective marketing strategy.

5. Income and expenses - financial plan

As an example, consider the costs of opening a 40 square meter Sushi Master restaurant in your city:

We add to this list the costs of an advertising campaign - 60,000 rubles, as well as 180,000 for the initial purchase of products. 2,170,000+ 60,000 + 180,000 = 2,410,000 rubles. This amount still needs to be added lump-sum payment, which you will pay under the concession agreement.

The total cost of opening a restaurant business under a franchise is 2,800,000 rubles. This is 800,000 rubles more than in the example. own business from scratch given at the beginning of the article. Choosing a franchise, you minimize the risks of failing many times over.

Therefore, when making your final decision, weigh the pros and cons of saving 500-800 thousand rubles.

Estimated monthly average profit for the first year of operation - 209,300 rubles. The payback period is 14 months. This is 6 months earlier than in the case of an independent start and business promotion.

And here is what one of the owners of the Sushi Master chain Alex Yanovsky says about the advantages of the franchise:

6. Possible risks and ways to minimize them

The main risks of the restaurant business:

1. Poor quality of service. The client will never return to the place where he was naughty, inattentively served, served a low-quality dish. Choose your staff carefully, check the quality of service and dishes, involving your friends. Motivate employees to improve their level.
2. High competition. Keep track of the interests of visitors and the offers of the nearest competitors.
3. Poor quality of supplied products. Do not order a large batch of products without making sure they are of good quality. Work with multiple suppliers to ensure you don't run out of products at the most inopportune moment.
4. Decreased clients' solvency. Create budget bundles or combined meal sets, and offer home delivery services.
5. Increasing the cost of food. Look for more affordable, but no less quality analogs of expensive ingredients. Transfer the initiative in the formation of the menu to the chef.

These risks are reduced to zero by working on a franchise. The management of the restaurant chain is interested in high quality service, cooperates with reliable suppliers of products, purchasing it in bulk.

As the experience of the crisis years shows, most chains take adequate measures to minimize economic risks, trying to prevent the crisis from affecting employees, the quality of service and food.

In conclusion, some useful tips from the owners of the cult bar in Izhevsk in a video:

7. Download the business plan

A sample of a typical business plan, in the structure of which a project summary, goals and objectives, cost and projected profit calculation, niche analysis, is necessary for any novice entrepreneur.

This document will help you clearly structure your actions, draw up a specific plan, work out all the options for the development of events. Even if you face difficulties, you will overcome them with minimal loss.

Download an example that you can adapt to your conditions (size of start-up capital, concept).

8. Conclusion

The restaurant business, even in crisis conditions, is a profitable enterprise. This is proved by the experience of the Sushi-Master network and similar projects. Recipe for success - good business plan, clear concept, creative leadership, non-standard solutions, willingness to take risks, gain new experience and share your own.

Question to readers:

What do you choose: opening a franchise branch or your own concept?

Share your opinion with us in the comments to the article. We wish you good luck in your business! Thank you for the attention!

For a long time, we can observe that all new catering establishments are opening, be they cafes, restaurants. According to statistics, many of them close in the first year of their existence.

The reasons may vary. These are both low-quality services and improper management. Therefore, it is important to draw up a responsible approach to this matter at the planning stage. Let's compose financial plan, but first, let's look at the features inherent in this document.

Description of the project

V project description business plan indicates:

• type of cafe, its location, address;
• room area, number of seats;
• a complete list of equipment and inventory that must be purchased is determined;
• staff. When carrying out activities in 1 shift, you will need: an administrator, a cook, a waiter, a cleaner. With a shift, the number of personnel units will be doubled.

If a business plan is drawn up to receive a grant, it is necessary to take into account the relevance and benefits of the population, socio-economic indicators, the possibility of organizing new jobs.

When drawing up a plan for investors, it is important to make accurate estimated calculations of costs, income, profitability and time to payback of the project. Private investors are primarily interested in these components.

Market analysis and selection of the type of cafe

In preparation for the opening, you need to market and competition analysis... It will help determine what type of cafe will be in demand in a particular city or area.

Wherein define:

• living standards and incomes of the population;
• number of residents (ratio of youth, working-age population and elderly);
• division of cafes into categories;
• location of such establishments;
• demand for services of this kind.

Having carried out such an analysis, it will become possible to conduct pricing policy, determine the type of cafe, choose the menu.

The next step will be analysis of competitors' activities... Having identified mistakes in the activities of competitors, the main thing is not to allow them to appear at home. It is important to add flavor.

The cost of opening a cafe is determined type of establishment... Today, the following are considered relevant and in demand:

• children's cafes;
• Internet cafe;
• anti cafe;
• sushi bars;
• pancakes.

The features of various types of cafes and examples of their opening are discussed in the following video:

The success of a cafe largely depends on its competent location... Focusing on a wide audience, you need to make sure that the institution is located in a busy densely populated area. Thus, today's mega-popular Internet cafes and anti-cafes are unlikely to be particularly in demand in cities with a small population, they are most popular in megacities.

Important principles are considered:

• convenient access roads and parking;
• being "in sight", near railway stations, bus stops, in shopping centers.

When opening, for example, a youth or children's cafe, it is advisable to make sure that it is located in the center of the city, in a park, not far from entertainment clubs, an institute, etc. Accordingly, the rental price will be much higher.

The provision of such a service as a business lunch will be more in demand near business centers.

If you have not registered an organization yet, then easiest This can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and you are thinking about how to facilitate and automate accounting and reporting, then the following online services come to the rescue, which will completely replace the accountant in your company and will save you a lot of money and time. All reports are generated automatically, signed with an electronic signature and sent automatically online. It is ideal for individual entrepreneurs or LLC on the USN, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it became!

Menu development

To work, you need to develop a cafe menu. It is advisable to prepare the usual daily and festive (banquet).

The menu should be appropriate for the type of cafe.

Not only the quality of the dishes prepared, but also their names will attract visitors to the institution. It is recommended to avoid banal names. You can make some originality and in the description, and the name of the dishes.

When creating a menu, it is important already at this stage to determine exactly where products will be purchased for their preparation, choose responsible suppliers.

The classic menu includes no more than 40-50 names of dishes and 30-40 drinks. You can update the list of dishes for the holidays ( New Year, Easter, 8 March).

Financial plan

So, using an example, you can determine the amount of approximate investments, profit and calculate the profitability.

Target: opening of a children's cafe.

Description of the project. It was decided to open a children's cafe for 50 seats in a busy place in Kazanso with an average check of 500 rubles per person. In addition to the hall, there will be utility rooms and a kitchen.

The target audience: children, mothers or grandmothers, couples with children.

Schedule: from 9.00 to 21.00.

Market analysis: The room for the cafe was chosen not far from the place of rest of people - a park. There are catering establishments in this area of ​​the city, but there are no children's cafes among them.

Competitive advantages in front of other establishments: the presence of a bright design, a system of discounts for regular visitors, entertainment for kids.

Marketing policy... It is planned to conduct an advertising campaign at the initial stage. Further customer acquisition is based on advertising in social networks and distribution of leaflets.

Equipment... Conclude supply contracts production equipment and furniture:

Staff... At the initial stage, it is planned to recruit: an administrator, 2 cooks, 4 waiters, 2 cleaners. Accounting services will be performed by a freelance accountant.

Profit and expense calculation

Opening costs will be:

1. Premises rental - 25,000 rubles / month.
2. Repair of the premises - 150,000 rubles.
3. Acquisition of decorations for the services of a designer - 150,000 rubles.
4. Advertising campaign - 20,000 rubles.
5. Purchase of furniture and equipment 350,000 rubles.
6. Salary per month - 180,000 rubles.
7. Buying food: 100,000 rubles.

Cafe budget: to open a cafe there is own funds... Is planned get a grant from the Ministry of Economy in the amount of 200,000 rubles under the program to support young entrepreneurs.

For a cafe to break even, the average check must be at least 500-600 rubles. Then pay off business will be able to do it in a year.

For tips on starting such a business, see this video:

Marketing plan

Conducting advertising campaign ... Here you can use both free and paid methods.

It is advisable to carry out such campaigns not only at the initial stage, but also subsequently regularly.

Let's present some ways of advertising campaign:

1. posters;
2. business cards;
3. radio advertising;
4. partner exchange (for example, a taxi driver can distribute business cards to his customers in exchange for advertising his services by the employees of a new cafe);
5. create a page on social networks and thus advertise your services.

It is also important to provide Additional services in the price list of the cafe. Carrying out cheerful children's parties, corporate events, weddings will bring additional income... It is good if a separate hall prepared specially for these celebrations is used for these purposes.

Steps to start this business

For organizing a business, it is important to resolve legal issues even at the stage:

IMPORTANT. When choosing a method of carrying out the activities of an individual entrepreneur or LLC, one must proceed from whether a sale is planned alcoholic beverages in a cafe, since only legal entities(OOO). Individual entrepreneurs no licenses are issued.

At selection of premises it is important to pay attention to:

• rent price;
• room layout, condition;
• number of inputs and outputs;
• availability of public transport stops, remoteness;
• how the premises were previously used;
• whether it complies with fire and sanitary safety standards.

It is advisable, when choosing a room for a cafe, to give preference to those on the ground floors.

Cafe design very important. It should reflect its name and match the type. In this case, it is advisable to contact professional florists and designers. You should not save your budget, because with a competent approach to the design of the establishment, all investments will easily pay off.

Equipment costs depend on what dishes are planned to be prepared. They must be indicated in the business plan. There should be equipment for storing food and for preparing it.

So, classic set of equipment can be called:

This list should also include the necessary furniture for the hall and utility rooms, plumbing, interior items, lamps, etc.).

In a business plan, it is preferable to divide the purchased equipment into categories.

It is no less responsible to approach the selection staff... There is no need to rely on the fact that over time they will learn everything. Better to hire professionals. Unskilled rude staff, bad food are ready to deprive the cafe of visitors once and for all.

It is not easy and costly to create a cafe, but with the right approach, the money invested can easily come back.

There are situations when there is an idea of ​​organizing your own enterprise, a desire and opportunity to implement it, but for practical implementation you only need a suitable business organization scheme. In such cases, you can focus on the business plan of the cafe. An example with calculations will help you determine the initial data necessary to start your own business, and predict the final result to which it can potentially lead. Ready examples can guide you in the trends of a rapidly changing market, offer non-standard and demanded activities. Also, a high-quality business plan for a cafe, an example with calculations of the initial investment, profit and payback period will help to attract an investor for the planned project.

Summary

The culture of coffee consumption changes from decade to decade. Now it is not just a stimulating drink, but a companion of a pleasant pastime with friends and acquaintances, colleagues and loved ones. Why not make coffee a pretext for and enjoy the contemplation of contemporary art?

Among other things, the creation of a coffee shop is not only a successful and profitable business, but also has great potential for development. Various varieties, manner of presentation and methods of accompaniment, a mass of events that can diversify the usual pastime.

The original interior, friendly and creative staff, exhibitions and creative evenings will create a special atmosphere and culture that will attract visitors for a pleasant stay and spiritual development.

When successful implementation the project can develop in various directions. It is possible to create highly specialized branches of the network - a literary cafe, a theater cafe, a coffee house for artists, a coffee house with live jazz music, etc.

By adapting to specific external and internal conditions, determined by the initial values ​​of the business plan, a sample with calculations, you can organize successful business, take its competitive position on time and use all the invested potential. However, the example contains those descriptions and calculations that would be common to most potential markets. In order to fully describe the specifics, certain conditions of existence, the document must be supplemented with an analysis of competition, edit the prices for raw materials and fixed assets that are relevant for the region in which the ready-made business plan of the cafe will be applied.

Product description

The project is aimed at creating a literary coffee house "Murakami", which is designed to become a "cultural island". The main goals that are laid down in the ready-made business plan of the cafe are to instill in young people a love of literature and interest in contemporary art, support young talents and contribute to the formation of a cultural society.

Assortment of coffee shop services:

• High quality coffee and coffee drinks.
• Carrying out photo exhibitions.
• Literary evenings.
• Crossbooking.

Customers of the coffee shop will be able to enjoy high-quality coffee and coffee-containing drinks to the accompaniment of relaxing lounge music, literary evenings, mini-performances, photo exhibitions or art exhibitions of modern avant-garde artists will be held three times a week, which will allow young talents to declare themselves, and coffee shop customers will get acquainted with modern trends in art. These activities do not include any profit or cost.

The coffee shop also invites its customers to take part in the social movement - crossbooking, which involves the exchange of read books. The premises of the coffee shop are equipped with original shelves, on which everyone can leave a book they have read and take the one left there by someone else in return. The relaxed, relaxed atmosphere of the coffee shop provides a comfortable reading environment.

Types of coffee and coffee-containing drinks, recipe and price:

The main competitive advantage the coffeehouse is its specialization, since this kind of thematic establishments are underdeveloped in provincial cities. This cafe business plan (example with calculations) can be considered original. Takeaway coffee can also be included in the coffee shop's range of services.

The cost of products with an increase in volumes will reduce both fixed unit costs and variable costs due to bulk purchases raw materials. The pricing concept of the coffee house is based on a cost-effective method with a trade mark-up, taking into account the originality of the establishment. The emphasis is on the creative atmosphere and originality of the events.

SWOT analysis

The target audience

The company is aimed at an audience with a low and medium income level, in particular:

• for creative youth and university students (17-25 years old);
• for middle-aged clients interested in contemporary art (26-45 years old).

The potential client of our coffee shop is a creative person who is looking for himself, interested in trends in art, looking for inspiration, like-minded people or a cozy retreat.

Location of the coffee shop

The location of the coffee shop is assumed in mall near the city center, not far from educational institutions, in a crowded area. The premises under the contract will be leased for a period of 5 years. The rental price is 180 thousand rubles. in year.

Sales promotion

Clients will be stimulated by the following methods:

The business plan of the cafe (sample with calculations) offers basic options that can be varied in every way, calculating the costs and benefits in the financial part.

Pricing policy

Product prices will be calculated based on potential demand, costs and profits. The principles of pricing, the percentage of the premium is set by the company itself. They differ from each other at different enterprises, be it a business Unido plan cafe (example with calculations), fast food cafe or any other restaurant business.

The volume of sales and pricing at the enterprise will be calculated as follows:

Advertising

One of the primary issues when opening an enterprise is informing the public (in particular, its potential customers) about the opening and subsequently about news, events and promotions.

• inside - 1;
• outside - 1;
• in the city - 3.

The cost of placing a banner is 2 thousand rubles.

1 * 2 = 2 thousand (rubles per year)

Production plan

Capital investments for the purchase of equipment for the project

The annual cost of repairs, equipment operation - 2% of the equipment cost.

List necessary equipment varies from different types enterprises of the restaurant industry. Therefore, for example, in order to implement a business plan for a fast food cafe, it is necessary to calculate the costs of a completely different list of fixed assets.

Project investment has the following structure:

Capital investments - 290.72 thousand rubles.

Investments in working capital- 114.40 thousand rubles.

The total amount of necessary investments for the project is 405.12 thousand rubles.

Capital investments will be made at the expense of credit resources, investments in current assets - at their own expense.

Production capacity

Using the existing equipment, an enterprise can sell on a day:

The items of expenditure are basically the same in the restaurant industry, regardless of the features and the range of services offered. You can apply cost planning for similar items and calculate a business plan for a children's cafe.

Depreciation in the company is calculated using the depreciation method

Organizational plan

The management of the enterprise is entrusted to the director, who also fulfills part-time because the enterprise is just in its infancy, the turnover will be insignificant at first, there are no funds and there is no need to include an accountant on the staff.

As a director, the manager is a financially responsible person, represents the interests of the enterprise in instances, draws up a current account in a bank, draws up contracts and other documents, issues orders, orders the acceptance and dismissal of employees, the use of incentives or penalties.

As an accountant, the director is responsible for the operations of receiving, accounting, issuing and keeping Money... He also maintains accounting records, verifies the accuracy of the information received, monitors compliance with legal frameworks when spending resources. Higher education, knowledge accounting at a restaurant business.

Number production personnel will be determined on the basis of functional feasibility. The payroll system is built on the basis of official salaries, allowances and bonuses depend on the actual performance and the achievement of final results. Once the results are achieved, the remuneration system may change and have a percentage of the sale of drinks in its structure. The calculation of the number of staff is made on the assumption that the coffee shop will be located on the periphery or closer to the center, if the location of the enterprise involves a large flow of customers, then the number of employees must be expanded. For example, if you plan to implement a business plan for a cafe (example with calculations) for an employment center on the highway.

Opening hours of the coffee shop: from 10:00 to 22:00. Daily.

Financial plan

A cafe (an example with calculations) makes it possible to assess the project's ability to ensure the flow of funds in a volume sufficient to service credit resources, taking into account the receipt of profit and the payback period. The term for calculating a business plan is 5 years.

The enterprise plans to purchase all fixed assets at the expense of credit resources. The bank offers loans at 18% per annum. It is assumed that the entrepreneur plans to open a cafe calculated on the fact that there are no stocks and financial results from past activities.

Calculation of payment of interest on a loan:

The amount of overpayment for the use of credit resources is 65.27 thousand rubles.

Setting up a coffee shop is a costly business. Share variable costs in the price of products without VAT - 80%. Taking into account the planned revenue, we can say that the business will have a large margin of economic stability, since it is rather low. If the customer or investor is not satisfied with the indicators presented in this business plan, he can, based on an example and normative documents to do such work independently, adapting it to practical reality, for example, to calculate a business plan for a roadside cafe. The example with calculations is only for orientation.

Planned proceeds from sales:

The business plan of the cafe with the calculation of the projected profit for the investment project demonstrates the following resulting indicators:

Calculation of discounted cash flow and payback period

The calculation of the payback period suggests that, taking into account discounting, the project will pay off in 7 years and 7 months. The period offered by the cafe business plan (sample with calculations) exceeds the calculated one and is very long for restaurant enterprises, however, it must be taken into account that profit is not the main goal of creating an enterprise, the main goal is to educate culturally enlightened youth and develop contemporary art.