Councils for opening a women's clothing store. How to open a clothing store in a shopping center I want to open a clothing department where to start

Clothing trade is a fairly popular area in the small business. It is very difficult for an entrepreneur who is just starting to imagine how to open and develop this direction. And here it is not even the format of the future enterprise that is important, that is, whether it will be a store with children's, women's or men's clothing, but the very process of opening and development.

In the dashing nineties, clothes were delivered by so-called shuttles and traded in so-called clothing markets. Today, most shoppers come to boutiques or shopping malls to buy clothes. Clothing is usually purchased from suppliers or directly from manufacturers. The article below will present how to open your own clothing store from scratch, step by step instructions.

Niche selection

Choosing the direction of the future store is one of the important tasks that must be solved even before starting your business project. The most common niches for clothing stores:

• stock;
• second-hand;
• multi-brand;
• by franchise;
• monobrand;
• boutique.

Let's consider in more detail each of the directions below.

Outlet store

In stock points of sale, they sell branded items that remained after the end of the season. In such shops there is an opportunity to purchase new good branded items from past collections. The markup here usually does not exceed 100%, so prices for branded items are quite acceptable for a wide range of buyers.

Second hand shops

The main characteristic of things in such a store is that these things have already been worn by someone. These things are usually purchased from Western Europe and America.

Used items are usually sorted into large bales, depending on the season, degree of wear and other criteria. The mark-up in second-hand stores can be up to 300%.

What is attractive in this format is that it is not necessary to have a solid start-up capital to open it. It should be noted that such enterprises are very popular among the population. Moreover, the buyers in such stores are, by no means, only low-income citizens.

Multi-brand store

Products of various brands and firms are sold in multi-brand stores. Typically, these boutiques are aimed at buyers with an upper middle income.

What does it take to open a clothing store with different brands? Such a salon must have qualified personnel. You should also be careful about merchandising. This is due to the high competition in this niche.

Franchise store

There are both pros and cons to working on a franchise. The advantages include brand promotion, advertising and support from the franchise holder. The disadvantages include fixed minimum monthly purchases and royalties.

To start in this niche, you need start-up capital... You will need to follow the instructions of the franchisor when selecting premises, recruiting staff, and more.

Monobrand store

In such salons the clothes of one company are presented. These can be both large mass market stores and points of sale for expensive designer clothes of the same brand.

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Naturally, if these are expensive clothes for VIP clients, then the staff here must be qualified. As a rule, the circle of buyers in such salons is not very large and buyers should be motivated for long-term relationships.

Boutique

As a rule, boutiques are small shops with an area of ​​up to 20 square meters selling expensive clothes. In order to open such a store, you need to have a solid start-up capital.

The boutiques practice an individual approach to each client. The staff in the stores is also highly qualified and competent. The interior in such establishments should correspond to the status of the things that the store sells.

Direction of activity

Starting to think about opening a store and before calculating a business plan for opening a clothing store, it is worth considering who you will sell clothes for. This could be:

• baby clothes;
• women's clothing;
• men's clothing.

It is easy to guess that the most demanded and popular is clothes for children. Women's and men's clothing is also not a bad choice. But it's worth remembering that even in times of crisis, people try to give their children all the best.

Paperwork

Where to start a business? To have a legal point of sale and income, before starting a business, you must complete all permits.

In order to open a clothing store, you can register as an individual entrepreneur (IE) or register a limited liability company (LLC).

Registration of an individual entrepreneur is cheaper, making it easier and less time-consuming. If your goal is a simple store with clothes of an average or low price category, then it will be enough for you to issue an individual entrepreneur. If you are planning to open an expensive boutique, then it would be more impressive to register an LLC.

Premises for a store

Starting to deal with premises for a future boutique, first of all, you need to think about the location of the premises. Choosing the right place is the basis for future successful trading.

In order not to be mistaken with the choice, you need to think about where people prefer to buy clothes. Naturally, now the most popular places for shopping are shopping centers or freestanding stores. There are pros and cons to both options.

A shopping center, so to speak, provides a large flow of potential customers, as people go to shopping centers to make purchases. The downside will be higher rents and the fact that the best seats are already taken.

The main disadvantage of a stand-alone store is that you will need to attract the flow of customers yourself. But this disadvantage can be turned to your advantage. You can post colorful advertisements, hand out flyers, and the like. In this case, you will not need to ask permission from the management of the shopping center.

If you plan to open an outlet under a franchise, then, as a rule, the place where the outlet should be located is agreed and described in detail in the franchise agreement. In this case, you do not have to choose especially.

Shop equipment

The shop usually houses commercial furniture. This furniture is represented by shelves, display cases, various wardrobes and, finally, mannequins. In addition to furniture and mannequins, equipment requires hangers of various sizes and a cash register.

It is necessary to equip booths for fitting. It is good if it is a small separate room that is equipped with a large number of mirrors.

Suppliers

When looking for suppliers, you need to pay attention to the following criteria:

• reliability;
• quality.

Women's clothing is always in demand. All representatives of the fair half want to look stunning, so they often update their wardrobe. On this natural desire of women to be seductive, you can make good money if you open a women's clothing store from scratch. But in theory, a simple idea in practice leads to a dead end with the question: "Where to start?"

Stages of creating your own business

Do not assume: " I am the only one so smart, so the boutique will immediately start bringing in good profits.". It must be remembered that if a clothing store for women is a profitable business, the newcomer will have to face a high level of competition. But this is not a hindrance in order to open your business from scratch and make it successful, overtaking competitors. Why do you need:

1. Make an analysis of the market within the city, settlement, district where it is planned to open a boutique of women's clothes.
2. Based on the analysis, form an assortment (this must be done before opening a store).
3. Create a cost estimate including an advertising campaign.
4. Find staff, premises, buy equipment.
5. Draw up documents, open an individual entrepreneur.

Now you need to consider each of the stages in more detail.

Qualitative analysis - 50% success

To the question: "Where to start a business?" an adequate answer would be: "From market analysis." This is especially true if the business sector provides for a high level of competition, which will be the main feature of the women's clothing segment.

Opening a store quickly without preparation - doom yourself to losses.

Starting a business is a serious step, requiring maximum concentration, composure, rationality.

The analysis should begin with determining the number, at least roughly, of outlets that trade in women's clothing. It is best to go through them yourself and familiarize yourself with the assortment and pricing policy.

It is necessary to keep under control, monitor the opening of new women's clothing stores. Adopt the creative techniques of future competitors. Please note that it is necessary to be extremely careful when removing price tags and shop windows, otherwise problems with personnel and security may arise.

Actually, an in-depth analysis of the assortment will help attract women, girls and make them regular customers. Everything is extremely simple here - clothes that are not or are few in other stores will be in demand.

Attention! The deeper the analysis is carried out, the higher its effectiveness. This is painstaking work, which will subsequently give a good result with a serious approach.

Many women's clothing stores, especially large ones, are trying to create a universal assortment for all ages. As a result, the presented clothes are of little interest to the customers. The reason is that with a general impressive selection, individual segments contain very few models. The focus should be on diversity within a relatively narrow specialization, for example, opening a boutique of plus size clothing.

You can also think about opening of second-hand... This type of business is equally profitable with the right approach.

Assortment formation - pitfalls

Before you open a store of women's clothes, you should decide on the assortment. But what if all niches are already occupied by competitors and new clothing collections are relevant only for the first week or two? Do not despair, panic and do absurd actions:

• try to order everything at once;
• try to stand out from the general mass of stores by ordering expensive, extravagant models that will narrow the female consumer audience as much as possible;
• work according to the template.

Attention! To open a women's clothing store from scratch and promote it, you need to look for your own individual style at work. Everything is important here: knowledge of the laws of the market, psychology, ingenuity, ingenuity.

Knowledge of the pitfalls will be no less important. One of these is clothing aimed at youth, mainly styles: sport, street, underground. The problem is that the youth audience is not that large, much more middle-aged customers.

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In addition, it should be remembered that online trade is actively developing and a certain part of the youth audience prefers buying clothes through the network, which reduces the purchasing potential of the audience. Therefore, the boutique is losing customers even in theoretical calculations. That is why opening a women's clothing store requires deep analysis.

What to play if there are no creative ideas regarding the formation of an assortment of women's clothing? Then practical methods are used, one of the most effective is dumping - price reduction. But how to do it so as not to burn out, and to work for the future. It's very simple, there are 2 options:

• reduce staff costs, premises - maintain austerity;
• to include the costs of promotion in the estimate before opening a store - to allow him to work at a loss for some time after opening in order to attract customers.

And if not everyone can afford the second option, then the first is quite real.

A well-worn, but no less important ratio - price-quality will help the entrepreneur. The buyer always chooses higher quality products, and with the same performance, the cheaper product wins, women's clothing is no exception.

Opening an individual entrepreneur is quite simple and cheap, you only need to pay a state fee - 800 rubles. Many advise to obtain the status of a legal entity, open LLC, OJSC, PJSC. But this is relevant if it is planned to open a network, and not one store of women's clothes. You need to start simple, especially for newbies in business.

It will not be difficult to collect documents for obtaining the status of an individual entrepreneur - this is a standard package, the contents of which can be found on the official website of the Tax Inspectorate.

About, how to independently open an individual entrepreneur in 2020, we told in the corresponding article.

Costings

It consists of the following articles:

• Premises - it all depends on the area and its geographical location. On average, rent will cost 250-400 rubles per 1m 2. Given that it is roughly necessary to open a store with an area of ​​50m 2, it turns out that the rent will cost 12,500-20,000 rubles a month. Plus, you need to pledge about 30,000-60,000 rubles for the renovation of the premises. Lighting is important for a women's clothing store; you cannot save on it. Here you can add utility bills, on average, it is 6,000–12,000 rubles;
• Equipment: trempels, mannequins, chairs, furniture (cash register, utility room for staff). Depending on the size, 60,000–120,000 rubles are required;
• Staff salaries. It should be remembered here that good specialists will not work for a pittance. Wages are regulated depending on the economic performance of the region. Accordingly, wages in the capital are higher than in the provinces. On average, this figure ranges from 18,000 to 32,000 rubles. The minimum staff for a women's clothing store is 5 people: 4 salespeople and an accountant. Accordingly, 90,000–160,000 rubles must be spent on wages per month. Staff should be recruited before opening a store, not after;
• The purchase of goods is the most controversial item of expenses. Everything here is individual and depends on the entrepreneur. You can give only one piece of advice in order to promote yourself well and not burn out - you should not buy large batches of clothes and the prepayment should not exceed 50%. You should first work out the scheme of cooperation with suppliers, and then go out to large volumes.

Download womens clothing store business plan you can contact our partners. The quality of calculations is guaranteed!

The calculation of the final cost of the goods should be carried out taking into account the costs of personnel, premises. This usually results in a double wrap up of the purchase price. A novice entrepreneur shouldn't do more than 3 times the markup. A promoted women's clothing store or chain can afford to multiply the starting cost of clothing by 5 times.

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It turns out that in order to open a store, not such a large amount is needed - 100,000-200,000 rubles, including the purchase of goods, it can increase to 200,000-300,000 rubles. But subsequently, the maintenance of the boutique will require monthly spending from 110,000 to 190,000 rubles, which corresponds to half of the initial costs.

And that's just a rough estimate, excluding advertising costs. Therefore, before opening a women's clothing store, it is necessary to carefully calculate everything, whether it will be profitable to do such a business.

Attention! Opening a store has a lower cost limit but no upper limit. You can spend several million, and they will not bring profit later, they will be spent nowhere.

Professional business plans

Today more than 70% of the market is engaged in sales in various fields of activity. Sales is the easiest and most effective way to start your own business from scratch, because there is a constant demand for a certain category of goods, there is no need for serious planning and analysis.

When thinking about starting your own business, be sure to pay attention to the sales area, for example, the sale of clothing, children's clothing, costume jewelry, haberdashery, or all of the same only in a complex.

It will be about opening a clothing store in a shopping center.

For example, the margin on outerwear is 20-110% (this includes jackets, down jackets, coats, etc.), the margin on everyday clothes is 50-270% (this includes sweaters, blouses, shirts, etc.) and the margin for underwear is 150-400%.

Of course, one should not forget about the markup for the brand, for the quality of the material, for the initial purchase price, and availability for buyers.

Starting your activity in the field of sales, you should decide for which category of people your products will be, since not everyone will be able to buy a shirt for everyday wear for 7,000 rubles.

So, opening a small business begins with the registration of an individual entrepreneur or a legal entity, and the latter is a rarity for this field of activity.

First steps to starting a business

Suppose that you decide to start selling casual clothes, the assortment of which consists of women's blouses, T-shirts, sweaters, men's shirts, T-shirts, jumpers, included wallets, bags, wallets in the assortment, and also supplemented it with underwear.

Of course, the assortment can be anything, depending on your desire, and we are only considering an example.

Stage 1: registration with the tax office.

Registration with the tax authority takes place within 5 days from the next day after the submission of documents for registration of an individual entrepreneur. Moreover, before visiting a government agency, you should pay the state duty in one of the banks and attach a receipt for its payment to the documentation.

Stage 2: registration with the Pension Fund of the Russian Federation.

In a pension fund, you do not have to pay for registration, all that is required of you is to write an application for registration. If this is not done on time, you can easily get a fine of 5 thousand rubles.

Stage 3: opening a current account (if necessary).

As a rule, a checking account is needed to pay for goods to suppliers. In order to find out if you need it, check with your suppliers on which payment system they are used to working with customers. Within 5 working days after opening an account, notify the tax office and the pension fund about this, otherwise you will be obliged to pay a fine.

After 5 working days after submitting the documents, you will receive a certificate of registration and become a full-fledged individual entrepreneur.

Supplier search

Currently, product suppliers are ordinary retailers and wholesalers rolled into one. As a rule, a discount on an item is achieved through a bulk purchase. The average volume discount is 15-25%. Agree, not much to add to the amount of your own margin.

The search for suppliers is based on the choice between purchase price and quality. It is recommended that you review up to ten options before choosing your vendor to purchase an item.

How to choose a place to sell clothes

Whoever says what, the most profitable place to sell clothes is a shopping center. The only condition when choosing a location is that the shopping center is well attended by people and it does not matter where it is, on the outskirts or in the center.

Another issue that arises when choosing a site for sale is the price. As a rule, landlords set their prices based on the cost per square meter. In addition, the price for electricity, heating and even a certain percentage for the corridor area is added to this cost.

The cost of 200-500 rubles per square meter characterizes a retail outlet located not in the city center, with low and medium traffic. The price per square meter, equal to 500-1500 rubles, refers to trading floors in places profitable for sale, the attendance of these centers is sufficient for the implementation of your business.

All sites, the cost of which is over 1,500 rubles, belong to the luxury class. These shopping centers are significant not only in the city, but also in the surrounding area. As a rule, in such expensive shopping centers there are no cheap things and they are created for the "rich" strata of the population.

Staff

You don't need a janitor or a security guard to carry out activities in the mall. It is recommended for the first time (at least 2-5 months) to work in the clothing department on your own. This will help you reduce the costs of wages and pension contributions.

In addition, it will be easier for you to develop your own business, as you will be more motivated to succeed than a hired salesperson.

If your sales area exceeds 50 square meters, then you are unlikely to be able to cope on your own. In such a situation, hiring an employee is mandatory, provided that one employee will work for every 50 meters of area. With a heavy workload of your department, the number of salespeople should increase.

The financial side of the issue

According to our calculations, the minimum price for opening a clothing department is 72 thousand rubles. Next, we will justify it.

• Costs for opening an IP - 800 rubles;
• Costs for the purchase of goods - from 40,000 rubles at a time;
• Equipment costs - from 15,000 rubles;
• Lease of retail space - from 15,000 rubles / month.
• Other expenses - from 1,200 rubles.

These calculations were carried out for a city with a population of 30,000 people. To calculate the approximate cost for a city with a different population, use the proportion and divide the result by two. For example, for a city with a population of 300,000 people, the opening costs will be 360,000 rubles.

Of course, the formula is approximate and does not have any significance, nevertheless, it is perfect for calculating the approximate costs.

You have worked as an administrator for a year already, you know the basics of marketing and management, you have a great desire to do business, which means that it is time for you to open your own store.

The peculiarities of the Russian climate are such that everyone needs to dress, so the clothing trade has been, is and will be a profitable business.

At the same time, no matter what you trade, fur coats, jeans, underwear or dresses, the algorithm of actions will be the same. The article describes how to open your own clothing store from scratch (business plan), outlines a sequence of actions, highlights important nuances.

Drawing up the concept of the future store

Any business begins with analyzing the situation and creating an image, a model of the future enterprise. First, on a large sheet of paper, you need to answer the questions in detail:

1. Are you ready to run a business on your own or on a franchise?
2. Formulate the mission of the business: what problem of buyers will I solve?
3. Carry out positioning: in what price category do I want to work: economy, premium, branded items? Who are my customers, why will they come to me?
4. Who are my competitors? What methods do they use to attract buyers?
5. How can I stand out from the competition?

While working on the concept, they pay special attention to the name of the store. It should be light and memorable, associated with the product.

The shop of overalls for doctors can be called "Fashionable Doctor", and the stock trade can be carried out under the name "Eurodress".

Clothing store business plan with calculations

So what does it take to open a clothing store? Based on the available materials, a detailed business plan is written. The document must necessarily reflect the following points:

• store concept;
• marketing research;
• selection of retail space (size, ownership);
• legal aspects;
• working conditions with suppliers;
• forecast of expenses and income, calculation of the estimated profit.

It is convenient to make calculations in the form of a table. This is how the estimate for the opening of a children's clothing store, with an area of ​​50 m2, in a residential building, a sleeping area of ​​a large city, looks like:

Yes, it is possible that in the future something will go wrong, but the plan is not a dogma, but a conditional scheme of actions, there is always an opportunity to make adjustments, changes, amendments. However, having the most seedy plan is better than not having one.

The preparatory stage of the work is over. The success of the business will depend on how carefully the main points are worked out. The peculiarity of the main stage is that you do not need to adhere to a certain sequence, you can act in all six directions in parallel. Here assistants will come in handy, part of the work will fall on their shoulders.

Children's clothing is always in demand, because the birth rate is growing, besides, children grow up quickly and parents buy new clothes over and over again. - read and decide whether to start your own business.

You will find a business plan for an online store of children's goods.

A jewelry store can be a lucrative business, but there are many nuances to be learned before opening one. This article will provide useful advice if you decide to start just such a business.

Features of legal registration of a business

There are two main forms of doing business when opening a store:

1. For a small shop or department in a shopping center, it is enough to draw up the documents of an individual entrepreneur. In this case, taxes can be paid according to a simplified scheme.
2. In the case of opening a large salon on an area of ​​more than 100 square meters, a limited liability company is registered. To complete the documents, they apply to the tax authority at the place of residence.

In addition to the tax service, they conclude lease agreements, supply products, communicate with representatives of the fire service, supervisory and regulatory authorities.

After the lease agreement is signed, they purchase a cash register and, if necessary, a scanner for reading bank cards.

Experience has shown that you should be especially careful when reading lease and delivery contracts. Professionals advise creating short, laconic documents; it's easy to get lost in a 30-page footcloth. In addition, in such paper it is easier to hide "traps", conditions, if not observed, there is a risk of getting large fines or additional payments.

Search for suppliers and goods

Working with suppliers is a constant scrupulous work, at the head of which you need to put the priorities of your own business.

A tangle of problems that will have to be unraveled: selection of an assortment line, correct analysis of sales, prioritization when choosing suppliers, adherence to delivery times, suboptimal logistics and much more.

Therefore, before entering into long-term cooperation, they agree on the supply of small consignments of goods, track the popular positions of goods. When they find reliable companions, they value these relationships in the future.

Attend fashion shows, exhibitions, fairs. Meet the representatives of the clothing companies.

If you are looking to sell a particular brand of clothing, then feel free to contact the firm directly. Write a letter with a request for cooperation on the official website of the company, find out contacts on the Internet or from friends who are engaged in a similar business.

Finding the perfect space for a clothing store

“For a retail store, three things are important - location, location and location.” This phrase very accurately conveys the importance of choosing the right location for the future clothing store. Here are some criteria to guide you:

• Estimation of flow characteristics. How many customers from your target audience pass by? Precisely your potential buyers? For example, it makes sense to sell youth club clothes on the central avenue of the city, and open stock options in a residential area, near a bus stop.
• Matching the context of the purchase to the desires of the flow. What is the purpose of the buyers, do you meet their expectations? Families go to a large out-of-town shopping center to have a rest, so it makes sense to offer for strict office outfits, and clothes for outdoor activities or children's products.
• Convenience for customers. How to get to the store? Are the rungs of the stairs comfortable? Is our department too high? Is it possible to park the car? Is it stuffy in the room, whether the ventilation or air conditioner is working.
• Possibility of window dressing, banner with name and logo. A window can act as a showcase, the main thing is to effectively arrange mannequins so that representatives of the target audience “catch the bait”, is still on the way.

Clothing store interior

While the crisis continues in the country, it is high time to rent premises in large shopping centers and on the central streets of the city. Now you can find premises at a low price, or negotiate a discount.

Boutique appeal and convenience

For the convenience of visitors, it is important to organize the space, because the volume of sales will depend on this. Design development for a large clothing store is usually entrusted to a designer.

Special lighting, a system of mirrors, wide aisles, conveniently located shelves and brackets, clothes sorted by size, clear navigation will make the store cozy for customers.

Women's clothing store

The following equipment is purchased and installed: fitting booths, racks and showcases, hangers and hangers, a reception desk. They are considering the issue of equipping a warehouse and utility rooms for employees. Funds are allocated for the purchase of video surveillance and electromagnetic frames at the entrance.

Personnel search

One boorish saleswoman will drive a dozen away from the store, another buyers. Therefore, it is important to be attentive to the business qualities of employees. Here is a sample list of positions, which is adjusted to suit the needs of a particular store:

• accountant;
• sales consultants;
• administrator;
• security guard;
• cleaning woman.

They are looking for employees through acquaintances, recruitment agencies, free message boards.

The personnel management system is a delicate thing, it requires specific skills, therefore, they develop criteria for choosing a future seller, a system of training his job duties, motivation for successful sales, setting goals (the ability to climb the career ladder).

Marketing policy and sales promotion

Smart sales marketing can be compared to a bridge from opening your store to the successful prosperity of the project. A kind of final stage that will continue while the clothing store is open.

They think over where representatives of the target audience often gather, inadvertently leave information about the store in a car dealership (if they sell men's suits), post flyers on poles (if they opened a second-hand), write articles in local newspapers (about the opening of a new store “Clothes for the whole family ", Offer a discount to the bearers of the text or coupon).

Discount and accumulative cards, seasonal sales and discounts on certain groups of goods work well to attract customers. Customers will love it!

With the correct implementation of each item, the clothing store will bring a constant and stable income.

Want to open a store but don't have enough funds? Then consider opening a thrift store. and what costs will be needed at the initial stage, read on our website.

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In this article we will consider the question of how to open a clothing store, what is needed for this, an example of a business plan for opening it.

The profit of a clothing store - a boutique - will directly depend on the type of goods sold - "luxury" branded clothing, exclusive, economy class, etc. For example, the mark-up for luxury clothing will be up to 100%, and for clothes for the middle class of consumers - up to 200%. In any case, this type of business is quite profitable.

The boutique business is perhaps the most profitable both in Russia and in Europe and the USA. According to experts, the annual turnover of funds in this industry is incredibly high. All over the world, new shopping centers and shops are being built, selling everything from cheap Chinese consumer goods to expensive glamorous exclusives.

Business plan

We present you a free ready-made example of a business plan for opening a clothing store that will help you start your own business in the field of trade. With this example, you can estimate your future expenses and income when doing business.

Plan implementation scheme:

1. we register an individual entrepreneur;
2. choosing a supplier;
3. we rent (buy) premises;
4. we hire staff;
5. we sell the goods.

How to open a clothing store

So, consider the information on how to open a clothing store from scratch point by point.

Choosing a format

It is necessary to decide what format the boutique will wear - mono-brand (sells products of only one brand) or multi-brand (respectively, several firms and brands).

The first case is preferable if you plan to work on a franchise or under a contract directly with the manufacturer. Such a clothing store, although it loses a certain segment of customers, nevertheless, selling an already promoted brand, has a chance to earn the buyer's favor.

The multi-brand format is more dynamic and flexible. The owner himself chooses the assortment of goods and its price category. As a rule, such boutiques offer clothes for different wallets, which attracts visitors.

Franchise store

Franchise agreement

Buying a franchise is a common way to start your own business. Sales specialists believe that building your own clothing store from scratch can only be an entrepreneur with experience in the fashion industry. So, a franchise agreement is a good option if you have not had the opportunity to try yourself in this field before.

Buying the rights to sell a promoted brand, an entrepreneur is 80% sure that his business will go well. Why 80% and not 100? Because a lot depends on the location of the clothing store and the specifics of the market (city, country). The system, into which the new boutique is included, has been working for a long time and brings profit to its owners, and these are certain guarantees.

In addition, along with the product, the entrepreneur receives recommendations for its implementation, personnel selection, and marketing policy.

How to choose a franchisor?

To do this, you need to answer a number of questions:

• what is the price segment of the clothing boutique;
• profitability of the franchisor's store (sample finance);
• what are the advertising costs for this brand;
• who is the competitive environment for your clothing store;
• how unsold goods will be returned to the supplier;
• what is the franchisor's strategy and the degree of its penetration into our market.

The disadvantage of a franchise is its cost. The price for a brand of a domestic manufacturer will cost about $ 50 thousand. Foreign brands are two to three times more expensive.

Choosing a retail space

There are a number of recommendations about where it is more profitable to open your own clothing store from scratch. For example, experts advise not to save on boutique space, because the number of sales directly depends on the square of the sales area. In a small store, it seems to the customer that the choice of clothing is too small.

One of the best options for placing a clothing store is shopping malls focused on selling clothing. Despite the competition, it is believed that the level of sales in salesrooms is higher than in stand-alone stores.

When choosing a place for a clothing store, the following are taken into account:

• the image of the outlet;
• competition in your market segment;
• the intensity of pedestrian flows near the store;
• the level of financial and economic development of the region;
• presence in the neighborhood of other points, cafes, bio-toilets, parking.

Trade inventory

To organize the work of a clothing store, you will need the following equipment: racks, shelves, a counter, several mannequins, a cash register, hangers, a fitting room, and mirrors. Furniture items and their prices will depend on the style of the boutique's interior.

Store design

Image affects the flow of visitors. In branded clothing stores, the concept of appearance is worked out by design and marketing specialists. But even if you do not pretend to have a unique design for your store, repairs and preparation of the premises for work will still have to be done.

Suppliers of goods

As a rule, the owners of multi-brand boutiques purchase from distributors of certain brands or travel abroad for goods (Turkey, Bulgaria, China, Europe, America). Having decided on the assortment, you need to choose the best supplier, taking into account the ratio of quality and price.

Working staff

Sales personnel play a significant role. A fashion store is no exception. Finding good sales consultants is another key to being successful. In addition to external data and the ability to communicate with the client, the employee must understand fashion, have a sense of style, be able to choose the client that suits him.

The number of sellers depends on the size of the clothing store and the range of products sold. Most often, the salary of the seller is piecework: a flat rate plus a percentage of sales. The staff of a large store also includes a director, manager and accountant.

Advertising and marketing

Business risks

The main risks in the clothing trade:

• Unpredictability of fashion trends... The dynamics and volatility of fashion can ruin a clothing store: today the product is popular and quoted, but tomorrow it is no longer.
• Insufficient demand... In order to prevent this problem, it is important to work on creating the image of the outlet.
• Insufficient or overkill of goods... This is often encountered by business newbies. The fear of "half-empty shelves" translates into excessive purchases, and as a result, the ruin of a clothing store.

Estimated costs

So, how much does it cost to open a case like this:

• Franchise - from 45-47 thousand dollars
• Lease of retail space - from 1.5 thousand dollars / month.
• Equipment for a clothing store - from $ 3.5 thousand
• Repair - from 5 thousand dollars
• Advertising - $ 500-1000
• Purchase of the first batch of clothes - from 10 thousand dollars.
• Labor remuneration - from 3 thousand dollars / month.
• The total initial cost of opening a clothing store from scratch - from 70 thousand dollars.

Business income

The trade margin can range from 50% to 200% or more.

In this situation, the payback will be from one and a half to two years.