Trade in women's clothing. How to open a clothing store from scratch in a small town. Clothing store business plan: finding premises

Opening your own clothing store is what many entrepreneurs dream of. Someone sees it in the format of a fashionable boutique, while someone wants to make a cozy place where you can buy everything you need for your wardrobe at an affordable price. These ideas are fundamentally opposite, but they are united by the fact that in the beginning it is imperative to create a clothing store with calculations. This will allow you to study all the nuances of the sphere in advance, calculate the costs and financial results.

Market analysis

As of 2015 - 2020, the size of the clothing market is about 2,000 billion rubles. There is no particular growth in this area, on the contrary, sometimes even small recessions are possible. A significant slowdown occurred in 2013 - 2014. This is due to the significant depreciation of the ruble and the economic crisis in the country. The volume of spending by the population is growing insignificantly, while prices increase by 4 - 12% per year on average. From this we can conclude that people:

• prefer cheaper clothes;
• began to buy fewer clothes due to low purchasing power.

With all this, opening your own clothing store remains a relevant business format. However, it is better to open retail outlets under famous brand by purchasing a franchise. The development of our own production will require serious investments, and the sale of products from unknown manufacturers will bring much less income.

It is worth considering starting an online store. This option will require less start-up costs. In addition, in case of failure, financial losses will be much lower. The work of such a store can be organized independently - create a website, purchase goods and serve customers remotely without involving personnel.

Despite the shift in the interests of buyers towards online stores and mono-brand stores, the entrepreneur has the opportunity to open a successful business in the stationary trade of clothing. The main thing in this case is to choose the right assortment and attract buyers.

What clothes are better to sell

The business plan of the store assumes the need to form a range of products. To do this, it is important to decide what kind of clothing to sell. First, you need to understand who will be the target audience - women, men or children? Each has its own characteristics:

	Womens clothing	Mens clothing	Baby clothes
Demand level	55%	25%	20%
Competition	High	Moderate	High
Advantages	The highest level of demand. Stability of demand even during periods of crisis in comparison with the other two formats. Great needs and financial opportunities.	Easier to win over the consumer.	Children grow up quickly, so parents are forced to frequently update their wardrobe. High mark-up on goods.
disadvantages	Very high competition, the market is overheated	Men need less clothing. They are often willing to spend money on wives and children, and to a much lesser extent on themselves.	High competition. Serious product requirements.
Possibilities	Sale of shoes and accessories	Sale of expensive accessories (ties, cufflinks, etc.)	Sale of related products: toys, baby food, hygiene products, etc.

The ideal option is the joint sale of women's and men's or wife's and children's clothing. So the profit level will be higher.

How to choose a format for a clothing store

There are several directions for dividing clothing stores into categories. So, depending on the number of brands presented, they are distinguished:

• mono-brand stores - clothes of the same brand are sold here, most often such outlets operate under a franchise;
• multi-brand stores - they represent clothes of different brands, this format is more typical of small businesses who independently develop their business.

Clothing stores are also divided by price segments:

1. Premium class... They occupy a small part of the market, but they have a high average check. They are usually located in the central part of the city in prestigious shopping centers or in detached buildings. People with high income come here and social status.
2. Middle price segment... They have a fairly stable demand. Prices for goods are relatively low, the mark-up is much lower than in boutiques. They can be located in shopping centers or residential / office buildings.
3. Lowest price segment... These include second-hand shops, stock pavilions. The prices for such goods are low, but their quality is also appropriate. Such shops can be located in markets, on the first floors of residential buildings or in other buildings, mainly in residential areas of the city.

For a beginner entrepreneur, a clothing store in the middle price segment is most suitable. In this case, large financial investments, the demand for the product will be high.

Clothing stores can be divided into two categories based on how they will sell:

• Stationary stores... The most common option for newbies. Of the minuses, one can single out: the availability of rent, the need to hire personnel.
• Online Stores... It is more difficult to develop such a point, since the correct advertising campaign... But the savings are due to the absence of rental and wages costs (if the entrepreneur accepts orders on his own).

If start-up investments quite a bit, you can try to start with a showroom at home, and with an increase in the number of customers, create your own online store or a stationary point.

In the clothing trade, there are many trade formats... Some people use pretty names without thinking about what they mean. The most common formats today are:

• boutique - clothes here are fashionable and expensive;
• concept store - multifunctional stores with a special atmosphere that reflects the worldview of a person who must wear clothes for sale (often unique or rare, limited products are sold here);
• corner - a small department located in the general retail space (no walls and doors);
• showroom - a store with a showroom, here not only retail, but also wholesale purchases;
• discount and stock centers - specializing in the sale of inexpensive items with deep discounts.

There are other formats of clothing stores (outlet, Pop-Up Store and others), but they are not widely used in Russia.

Clothing store franchise

Over the past few years, the franchise network has been actively developing in Russia. More than 500 proposals in this area are currently functioning. And more than 50% are in trade, with clothing stores being the undoubted leaders. There are several franchising programs here:

1. Foreign companies do not master the Russian market on their own. They sell the master license to the largest wholesalers, who are already promoting the brand through a franchise.
2. Domestic brands themselves develop a development strategy, a business project. Such organizations are interested in expanding. Typically, the brands themselves are deployed in large cities (Moscow, St. Petersburg), where the market is already overheated and there is not enough retail space, and the franchise is sold to developing regions where the demand for goods has been actively growing over the past few years.

Foreign franchises are quite expensive, while among domestic companies you can find relatively budget proposals. Here are some of the popular franchise programs today:

As you can see from the proposed options, opening a clothing store, even a small area, will require serious investments. In this case, this is due to the fact that the cost of branded goods is quite high. These stores usually do not charge an entrance fee or royalties, they make a profit by providing businessmen with their own clothing for later sale.

Location where to open a clothing store

Half of the success will depend on choosing the right location for a clothing store. Beginners need to be especially careful about this issue. They often do not have big savings, and one mistake that led to failure and financial loss could mean the end of all endeavors.

Most of the shops open in rented premises, the construction of your own building will be very costly and time-consuming. In the case of a lease, the following options can be used:

• detached building;
• place in the shopping center;
• place in the clothing market.

Each of them has its own characteristics, advantages and disadvantages. Let's consider them in more detail:

	Detached building	Place in the shopping center	Place in the clothing market
Who is it for?	Experienced entrepreneurs who are ready to invest a large sum in the development of their store	For beginners with low to medium initial investment	Entrepreneurs with a minimal budget
What products to sell?	Premium segment goods	Medium or high price segment (depending on the prevalence of shopping centers)	Medium or low cost
Possible formats	Boutiques, showrooms, brand stores	Pavilions, shops, corners	Pavilion, point of sale
Advantages	High income, high average check, loyal customers	No need to resolve issues with firefighters, SES. Quick start. Low repair costs. The premise already meets the requirements of the supervisory authorities. No need to spend a lot of money on advertising	Low costs for opening and renting a place, the presence of a large number of visitors
disadvantages	The high cost of rent, serious investments (more will be spent on the purchase of goods, payment utilities, repair), increased risk. You will have to resolve issues with SES on your own	The high cost of rent. The presence of competitors nearby	Low income, high competition, ineffectiveness of almost any advertising, minimum convenience for the visitor, almost no loyal buyers
Accommodation guidelines	Downtown. You need high cross-country ability, good transport interchange, parking	It is important to choose the right focus for the shopping center. For example, it makes no sense to open in a construction shopping center. Neighbors should be the same clothing stores, entertainment centers... It is important to assess the passability of the site. Better to place the store at the entrance to the store	At the entrance or in the passageways of the market
Minimum costs	2,500,000 rubles	1,500,000 rubles	500,000 rubles

The most popular among entrepreneurs are pavilions in the shopping center. Even though they require more rental costs than in the case of the clothing market, they allow you to get loyal paying customers who will come for high-quality and beautiful clothes again and again.

You will have to not only choose a room, but also bring it to its proper form. In the case of the shopping center, the points of sale are already equipped with sewerage, light, ventilation and other conditions. It is enough for an entrepreneur to carry out repairs. This will take about 150,000 rubles.

Business registration

Opening a store will require registration as or. Beginners most often choose the first format. Before starting work, you will also need to collect a package of documents:

1. the conclusion of the fire inspection;
2. conclusion of the SES;
3. Goskomstat codes;
4. formal lease agreement;
5. certificates or declarations of conformity for all products, depending on the type of goods sold;
6. list of goods;
7. permission to outdoor advertising if one will be used;
8. sanitary passport;
9. a contract for the removal of solid waste and garbage (it is not required in the shopping center, since the owner of the shopping center himself is engaged in this).

An entrepreneur does not have to obtain a license or certificates to sell clothes. The latter are provided by suppliers. The businessman is required to establish sales.

Before opening a clothing store, it is important to decide on the types of activities according to OKVED. They must be indicated in the application during the registration of the business. For clothing stores, the following codes are suitable:

• 51 - "Retail trade in textiles in specialized stores";
• 71 - "Retail trade in clothing in specialized stores";
• 71.1 - "Retail trade in men's, women's and children's clothing in specialized stores";
• 71.2 - "Retail trade in underwear in specialized stores";
• 71. 5 - "Retail trade in sportswear in specialized stores."

This list can be supplemented if the entrepreneur sells something else in the store.

At the start of a business, it is also important to decide on the tax system. In the case of a clothing store, you can use the following options:

• (income and expense form is more preferable);
• (based on physical indicators - area, if such a regime is applicable in a particular region, but the total area should not exceed 150 m 2);
• (patent is applicable for retail if the area of ​​the store does not exceed 50 m 2).

UTII is considered the most attractive format. The disadvantage of this system is that it is necessary to pay tax regardless of the results and the fact of doing business.

Equipment

After the repair of the premises, you will need to purchase and install all necessary equipment... It doesn't take much to work. The minimum will be needed:

• racks for clothes;
• hangers;
• showcases;
• mirrors;
• fitting room furniture;
• racks for cashiers;
• a computer.

Additionally, it is worth installing an anti-theft system - it will reduce the amount of possible shortages. It is also better to spend money on installing a specialized software for clothing stores. It will allow you to monitor the volume of goods, demand, surplus, generate reports and make summaries. All together it will cost the entrepreneur no less than 300,000 rubles when it comes to opening a prestigious store in a shopping center. Of course, it will be much cheaper to open a point on the clothing market.

Before starting a business, you need to arrange the supply of goods. In the case of working with a franchisor, this problem will not arise. If an entrepreneur works alone, he will have to find wholesale suppliers and conclude contracts with them. Before opening, you need to create a stock. This may take 1,000,000 - 1,500,000 rubles and more for a full-fledged store in a shopping center.

Staff

The work of the store is impossible without staff. Sellers will be key figures. At least 2 salespeople must work in one shift. You can emphasize the status and high level of service by hiring an additional guard and administrator.

You may not need an accountant. At first, you can figure it out on your own or contact an outsourcing company. In fact, this service format turns out to be cheaper and of better quality.

Sellers and other employees of the sales area must have health books and undergo scheduled inspections on time. But they will not need special education. When looking for suitable sellers, consider the following factors:

• ability to work with cash registers and specialized software;
• marketing skills;
• smiling and responsiveness;
• attentiveness and accuracy;
• a responsibility;
• neatness;
• pleasant appearance.

An employee who has all these qualities will be able to provide the customers of the store with the required services at the highest level.

Advertising

For successful work clothing store, when drawing up a business plan, it is necessary to draw up and marketing strategy... Most effective methods will be:

• placement of outdoor signage;
• installation of a pillar at the store or shopping center in which the store is located;
• advertising on TV and in local media (for large stores);
• distribution of leaflets;
• advertising in the elevator;
• Internet advertising;
• creation of discount programs, loyalty programs;
• distribution of leaflets;
• holding promotions and other events.

There is no point in creating a website if the entrepreneur subsequently does not plan to sell goods via the Internet.

How much does it cost to open a clothing store

A full-fledged clothing store business idea will require enough serious investments... Together with the equipment, creation of stocks, repair and registration, it will take at least 1,900,000 rubles. For a small shop, starting costs start at 400,000 - 500,000 rubles. A large branded boutique will cost no less than 2.5 - 8 million rubles.

How much can you earn

The level of earnings directly depends on the breadth of the assortment, the size of the inventory, the retail space. When drawing up a business plan for a clothing store, it is also important to establish a real markup with which customers will want to buy goods. In the middle price segment it is about 100%, in the premium segment it can reach 150 - 300%.

The total revenue for an ordinary store in a shopping center is about 1,000,000 rubles. Of these, the costs will go to:

• purchase of goods - 500,000 rubles;
• salary - 100,000 rubles;
• rent - 70,000 rubles (the cost of renting in a shopping center varies from 800 to 2,500 rubles per 1 m 2);
• advertising - 15,000 rubles;
• taxes - 40,000 rubles.

Hence, the net profit will amount to 1,000,000 - 725,000 = 275,000 rubles per month. Therefore, the profitability will be 275,000 / 1,000,000 = 27.5%. The store will pay off not earlier than in 7 - 12 months.

Conclusion

Opening a clothing store - interesting idea, which does not involve serious bureaucratic formalities in comparison with grocery stores. However, the implementation of the business plan will require serious financial investments, a detailed analysis of the market and competition. Newcomers should try to work on a franchise - this direction in the field of clothing stores is today the most promising and minimally risky. The main thing is to find a reliable franchisor interested in the success of their partners.

All calculations are relevant for 2020.

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In this article we will consider the question of how to open a clothing store, what is needed for this, an example of a business plan for opening it.

The profit of a clothing store - a boutique - will directly depend on the type of goods sold - "luxury" branded clothing, exclusive, economy class, etc. For example, a mark-up on elite clothes will be up to 100%, and for things for the middle class of consumers - up to 200%. In any case, this type of business is quite profitable.

The boutique business is perhaps the most profitable both in Russia and in Europe and the USA. According to experts, the annual turnover of funds in this industry is incredibly high. All over the world, new shopping centers and shops are being built, selling everything from cheap Chinese consumer goods to expensive glamorous exclusives.

Business plan

Introducing you for free ready example a business plan for opening a clothing store that will help you start your own retail business. With this example, you can estimate your future expenses and income when doing business.

Plan implementation scheme:

1. we register an individual entrepreneur;
2. choosing a supplier;
3. we rent (buy) premises;
4. we hire staff;
5. we sell the goods.

How to open a clothing store

So, consider the information on how to open a clothing store from scratch point by point.

Choosing a format

It is necessary to decide what format the boutique will wear - mono-brand (sells products of only one brand) or multi-brand (respectively, several firms and brands).

The first case is preferable if you plan to work on a franchise or under a contract directly with the manufacturer. Such a clothing store, although it loses a certain segment of customers, nevertheless, selling an already promoted brand, has a chance to earn the buyer's favor.

The multi-brand format is more dynamic and flexible. The owner himself chooses the assortment of goods and its price category. As a rule, such boutiques offer clothes for different wallets, which attracts visitors.

Franchise store

Franchise agreement

Buying a franchise is a common way to get started own business... Salespeople believe what to build own store clothes from scratch can only be an entrepreneur with experience in the fashion industry. So, the franchise agreement - a good option, if before that you did not have the opportunity to try yourself in this field.

Buying the rights to sell a promoted brand, an entrepreneur is 80% sure that his business will go well. Why 80% and not 100? Because a lot depends on the location of the clothing store and the specifics of the market (city, country). The system, into which the new boutique is included, has been working for a long time and brings profit to its owners, and these are certain guarantees.

In addition, along with the product, the entrepreneur receives recommendations for its implementation, personnel selection, and marketing policy.

How to choose a franchisor?

To do this, you need to answer a number of questions:

• what is the price segment of the clothing boutique;
• profitability of the franchisor's store (sample finance);
• what are the advertising costs for this brand;
• who is the competitive environment for your clothing store;
• how unsold goods will be returned to the supplier;
• what is the franchisor's strategy and the degree of its penetration into our market.

The disadvantage of a franchise is its cost. The price for a brand of a domestic manufacturer will cost about $ 50 thousand. Foreign brands are two to three times more expensive.

Choosing a retail space

There are a number of recommendations about where it is more profitable to open your own clothing store from scratch. For example, experts advise not to save on boutique space, because the number of sales directly depends on the square of the sales area. In a small store, it seems to the customer that the choice of clothing is too small.

One of the best options for placing a clothing store is shopping malls focused on selling clothing. Despite the competition, it is believed that the level of sales in salesrooms is higher than in stand-alone stores.

When choosing a place for a clothing store, the following are taken into account:

• the image of the outlet;
• competition in your market segment;
• the intensity of pedestrian flows near the store;
• the level of financial and economic development of the region;
• presence in the neighborhood of other points, cafes, bio-toilets, parking.

Trade inventory

To organize the work of a clothing store, you will need the following equipment: racks, shelves, a counter, several mannequins, cash machine, hangers, fitting room, mirrors. Furniture items and their prices will depend on the style of the boutique's interior.

Store design

Image affects the flow of visitors. In branded clothing stores, the concept of appearance is worked out by design and marketing specialists. But even if you do not pretend to have a unique design for your store, repairs and preparation of the premises for work will still have to be done.

Suppliers of goods

As a rule, owners of multi-brand boutiques purchase from distributors of certain brands or travel abroad for goods (Turkey, Bulgaria, China, Europe, America). Having decided on the assortment, you need to choose the best supplier, taking into account the ratio of quality and price.

Working staff

Sales personnel play a significant role. A fashion store is no exception. Finding good sales consultants is another key to being successful. In addition to external data and the ability to communicate with the client, the employee must understand fashion, have a sense of style, be able to choose the client that suits him.

The number of sellers depends on the size of the clothing store and the range of products sold. Most often, the salary of the seller is piecework: a flat rate plus a percentage of sales. The staff of a large store also includes a director, manager and accountant.

Advertising and marketing

Business risks

The main risks in the clothing trade:

• Unpredictability fashion trends ... The dynamics and volatility of fashion can ruin a clothing store: today the product is popular and quoted, but tomorrow it is no longer.
• Insufficient demand... In order to prevent this problem, it is important to work on creating the image of the outlet.
• Insufficient or overkill of goods... This is often encountered by business newbies. The fear of "half-empty shelves" translates into excessive purchases, and as a result, the ruin of a clothing store.

Estimated costs

So, how much does it cost to open a case like this:

• Franchise - from 45-47 thousand dollars
• Rent retail space- from 1.5 thousand dollars / month
• Equipment for a clothing store - from $ 3.5 thousand
• Repair - from 5 thousand dollars
• Advertising - $ 500-1000
• Purchase of the first batch of clothes - from 10 thousand dollars.
• Labor remuneration - from 3 thousand dollars / month.
• The total initial costs of opening a clothing store from scratch - from 70 thousand dollars.

Business income

The trade margin can range from 50% to 200% or more.

In this situation, the payback will be from one and a half to two years.

The specificity of the store is such that the opening can be planned either on the basis of the available space, or from the assortment with which you want to work. I propose to consider general principles selection of the territory and area of ​​the store.

Clothes can be sold both in the Shopping Center and in a freestanding retail enterprise... A shopping center is an excellent solution when opening a middle-class clothing store on an area of ​​up to 150 m 2. Good traffic will ensure stable revenue, and most of the problems with advertising and approvals will be solved by the administration of the shopping center. This option is ideal for large cities.

A freestanding store is worth opening if you decide to work with an elite or, conversely, stock assortment. Such shops also pay off well in small towns and central areas.

Documents accompanying the product

When working with suppliers or self-purchasing, do not forget to take care of the paperwork. Women's clothing is not a product subject to mandatory certification, but must have a GOST R declaration of conformity issued by certification bodies.

When filling out the GOST R declaration of conformity, you must provide a certain package of documents. For products manufactured in Russia:

• NTD for certified products
• lease agreement for occupied space or other document certifying ownership
• quality certificates for the materials used

For registration import declarations for clothes the following documents are required:

• application for a declaration of conformity GOST R
• copy of a contract
• company charter
• certificate of state registration OGRN, TIN
• description of the product (composition, properties, appearance, scope, etc.)
• quality certificates of the country of origin

Necessary approvals

While the documents for the goods are being prepared, you can deal with the documents for the store. Opening a retail outlet requires approvals from Rospotrebnadzor and Fire Protection. If a store opens in a shopping center, then the administration of the center takes care of these documents, but in a separate store the entrepreneur will have to take care of everything himself.

For Rospotrebnadzor, it will be necessary to make a PLC (program production control for the implementation of laboratory research and testing of factors of the working environment and labor process workplaces). This program will spell out all the points on which it is necessary to report to Rospotrebnadzor and the frequency of their implementation.

This usually includes all the necessary measurements for the store, compliance with sanitary standards, control over the maintenance of employees' books, schedules of various instructions. The program is done once.

To obtain the conclusion of the Fire Inspectorate, it is necessary to equip the room with a fire alarm, an evacuation plan, fire extinguishers and take a package of documents to the regional division of the State Fire Inspection. This usually includes an application for the issuance of an opinion, a lease agreement, documents for an individual entrepreneur, a store BTI plan, an agreement on the installation of an alarm.

After the departure of the inspectors to get acquainted with the object, they can issue an order to eliminate the deficiencies found. But if most of the measures are carried out, then they are usually allowed to open a store under a letter of guarantee. Naturally, all claims will have to be eliminated over time.

You will also need to agree on a showcase, conclude an agreement for garbage disposal and landscaping. Somewhere they demand landscaping of the territory near the store. You can familiarize yourself with all the requirements at the Administration of the district in which the store is located.

Equipment

Next, you need to think about how you are going to present the product in trading floor... Wall-mounted clothing equipment is of the same type and differs only in material, color and design. The ideal solution is modular systems such as Global or Solo, they allow you to perfectly display the product due to different types of hinges.

It is advisable to purchase the so-called island equipment and tables for displaying goods: they will create a direction for the movement of buyers and present the goods beautifully. This is the basics of merchandising, the science of how a product can sell itself. It is advisable to install mannequins in the sales area that will demonstrate clothes "live".

Fitting rooms should be comfortable and light, Mirrors should be positioned so that when trying on, you can see how the product looks from the back.

In addition to equipment for displaying clothes, you need a computer, a terminal for cashless payments and a cash register registered in tax office... However, when choosing UTII as a taxation system, an individual entrepreneur gets the opportunity to work without a cash register. Then you can limit yourself to purchasing a check printing machine or work on sales receipts.

Video

Staff

At the same time, we are engaged in the selection of personnel. The number of people working in a clothing store depends rather not on the area, but on the customer traffic.

substantially increases sales

In season, which occurs twice a year in the clothing trade (August-October and April-June), it is necessary to bring more people into the work shift. The rest of the time, you can work with a minimum composition, strengthening the team on the weekend.

Usually on an area of ​​100-150 sq. m. three or four salespeople and a cashier can handle it. In a smaller store, you can limit yourself to 2-3 people. It is necessary to think in advance about the requirements for personnel, the need for training and certification, since the turnover will largely depend on the friendliness and competence of the sellers in the hall.

Women's clothing is always in demand. All representatives of the fair half want to look stunning, so they often update their wardrobe. On this natural desire of women to be seductive, you can make good money if you open a women's clothing store from scratch. But in theory, a simple idea in practice leads to a dead end with the question: "Where to start?"

Stages of creating your own business

Do not assume: " I am the only one so smart, so the boutique will immediately start bringing in good profits.". It must be remembered that if a clothing store for women is a profitable business, the newcomer will have to face a high level of competition. But this is not a hindrance in order to open your business from scratch and make it successful, overtaking competitors. Why do you need:

1. Make a market analysis within the city, settlement, the area where it is planned to open a boutique of women's clothing.
2. Based on the analysis, form an assortment (this must be done before opening a store).
3. Create a cost estimate including an advertising campaign.
4. Find staff, premises, buy equipment.
5. Draw up documents, open an individual entrepreneur.

Now you need to consider each of the stages in more detail.

Qualitative analysis - 50% success

To the question: "Where to start a business?" an adequate answer would be: "From market analysis." This is especially true if the business sector provides for a high level of competition, which will be the main feature of the women's clothing segment.

Opening a store quickly without preparation - doom yourself to losses.

Starting a business is a serious step, requiring maximum concentration, composure, rationality.

The analysis should begin with determining the amount, at least approximate, retail outlets who trade in women's clothing. It is best to go through them yourself and familiarize yourself with the assortment and pricing policy.

It is necessary to keep under control, monitor the opening of new women's clothing stores. Adopt the creative techniques of future competitors. Please note that it is necessary to be extremely careful when removing price tags and shop windows, otherwise problems with personnel and security may arise.

Actually, an in-depth analysis of the assortment will help attract women, girls and make them regular customers. Everything is extremely simple here - clothes that are not or are few in other stores will be in demand.

Attention! The deeper the analysis is carried out, the higher its effectiveness. it hard work, which will subsequently give a good result with a serious approach.

Many women's clothing stores, especially large ones, are trying to create a universal assortment for all ages. As a result, the presented clothes are of little interest to the customers. The reason is that with a general impressive selection, individual segments contain very few models. The focus should be on diversity within a relatively narrow specialization, for example, opening a boutique of plus size clothing.

You can also think about opening of second-hand... This type of business is equally profitable with the right approach.

Assortment formation - pitfalls

Before you open a store of women's clothes, you should decide on the assortment. But what if all niches are already occupied by competitors and new clothing collections are relevant only for the first week or two? Do not despair, panic and do absurd actions:

• try to order everything at once;
• try to stand out from the general mass of stores by ordering expensive, extravagant models that will narrow the female consumer audience as much as possible;
• work according to the template.

Attention! To open a women's clothing store from scratch and promote it, you need to look for your own individual style at work. Everything is important here: knowledge of the laws of the market, psychology, ingenuity, ingenuity.

Knowledge of the pitfalls will be no less important. One of these is clothing aimed at youth, mainly styles: sport, street, underground. The problem is that the youth audience is not that large, much more middle-aged customers.

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In addition, it should be remembered that online trade is actively developing and a certain part of the youth audience prefers buying clothes through the network, which reduces the purchasing potential of the audience. Therefore, the boutique is losing customers even in theoretical calculations. That is why opening a women's clothing store requires deep analysis.

What to play if there are no creative ideas regarding the formation of an assortment of women's clothing? Then practical methods are used, one of the most effective is dumping - price reduction. But how to do it so as not to burn out, and to work for the future. It's very simple, there are 2 options:

• reduce staff costs, premises - maintain austerity;
• to include the costs of promotion in the estimate before opening a store - to allow him to work at a loss for some time after opening in order to attract customers.

And if not everyone can afford the second option, then the first is quite real.

A well-worn, but no less important ratio - price-quality will help the entrepreneur. The buyer always chooses products more High Quality, and with the same indicators, the cheaper product wins, women's clothing is no exception.

Opening an individual entrepreneur is quite simple and cheap, you only need to pay a state fee - 800 rubles. Many advise to get a status legal entity, open LLC, OJSC, PJSC. But this is relevant if it is planned to open a network, and not one store of women's clothes. You need to start simple, especially for newbies in business.

Collect documents to obtain status individual entrepreneur will not be difficult - this is a standard package, the contents of which can be found on the official website of the Tax Inspectorate.

About, how to independently open an individual entrepreneur in 2020, we told in the corresponding article.

Costings

It consists of the following articles:

• Premises - it all depends on the area and its geographical location. On average, rent will cost 250-400 rubles per 1m 2. Given that it is roughly necessary to open a store with an area of ​​50m 2, it turns out that the rent will cost 12,500-20,000 rubles a month. Plus, you need to pledge about 30,000-60,000 rubles for the renovation of the premises. Lighting is important for a women's clothing store; you cannot save on it. Here you can add utility bills, on average, it is 6,000–12,000 rubles;
• Equipment: trempels, mannequins, chairs, furniture (cash register, utility room for staff). Depending on the size, 60,000–120,000 rubles are required;
• Wage staff. It should be remembered here that good specialists won't work for pennies. Salary is regulated depending on economic indicators region. Accordingly, wages in the capital are higher than in the provinces. On average, this figure ranges from 18,000 to 32,000 rubles. The minimum staff for a women's clothing store is 5 people: 4 salespeople and an accountant. Accordingly, 90,000–160,000 rubles must be spent on wages per month. Staff should be recruited before opening a store, not after;
• The purchase of goods is the most controversial item of expenses. Everything here is individual and depends on the entrepreneur. You can give only one piece of advice in order to promote yourself well and not burn out - you should not buy large batches of clothes and the prepayment should not exceed 50%. You should first work out the scheme of cooperation with suppliers, and then go out to large volumes.

Download womens clothing store business plan you can contact our partners. The quality of calculations is guaranteed!

The calculation of the final cost of the goods should be carried out taking into account the costs of personnel, premises. This usually results in a double wrap up of the purchase price. A novice entrepreneur shouldn't do more than 3 times the markup. A promoted women's clothing store or chain can afford to multiply the starting cost of clothing by 5 times.

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It turns out that in order to open a store, it is not necessary large sum- 100,000-200,000 rubles, including the purchase of goods, it can increase up to 200,000-300,000 rubles. But subsequently, the maintenance of the boutique will require monthly spending from 110,000 to 190,000 rubles, which corresponds to half of the initial costs.

And that's just a rough estimate, excluding advertising costs. Therefore, before opening a women's clothing store, it is necessary to carefully calculate everything, whether it will be profitable to do such a business.

Attention! Opening a store has a lower cost limit but no upper limit. You can spend several million, and they will not bring profit later, they will be spent nowhere.

Professional business plans

You have worked as an administrator for a year already, you know the basics of marketing and management, you have a great desire to do business, which means that it is time for you to open your own store.

The peculiarities of the Russian climate are such that everyone needs to dress, so the clothing trade has been, is and will be a profitable business.

At the same time, no matter what you trade, fur coats, jeans, underwear or dresses, the algorithm of actions will be the same. The article describes how to open your own clothing store from scratch (business plan), outlines a sequence of actions, highlights important nuances.

Drawing up the concept of the future store

Any business begins with analyzing the situation and creating an image, a model of the future enterprise. First, on a large sheet of paper, you need to answer the questions in detail:

1. Are you ready to run a business on your own or on a franchise?
2. Formulate the mission of the business: what problem of buyers will I solve?
3. Carry out positioning: in what price category do I want to work: economy, premium, branded items? Who are my customers, why will they come to me?
4. Who are my competitors? What methods do they use to attract buyers?
5. How can I stand out from the competition?

While working on the concept, they pay special attention to the name of the store. It should be light and memorable, associated with the product.

The shop of overalls for doctors can be called "Fashionable Doctor", and the stock trade can be carried out under the name "Eurodress".

Clothing store business plan with calculations

So what does it take to open a clothing store? Based on the available materials, it is written detailed business plan... The document must necessarily reflect the following points:

• store concept;
• marketing research;
• selection of retail space (size, ownership);
• legal aspects;
• working conditions with suppliers;
• forecast of expenses and income, calculation of the estimated profit.

It is convenient to make calculations in the form of a table. This is how the estimate for the opening of a children's clothing store, with an area of ​​50 m2, in a residential building, a sleeping area of ​​a large city, looks like:

Yes, it is possible that in the future something will go wrong, but the plan is not a dogma, but a conditional scheme of actions, there is always an opportunity to make adjustments, changes, amendments. However, having the most seedy plan is better than not having one.

The preparatory stage of the work is over. The success of the business will depend on how carefully the main points are worked out. The peculiarity of the main stage is that you do not need to adhere to a certain sequence, you can act in all six directions in parallel. Here assistants will come in handy, part of the work will fall on their shoulders.

Children's clothing is always in demand, because the birth rate is growing, besides, children grow up quickly and parents buy new clothes over and over again. - read and decide whether to start your own business.

You will find a business plan for an online store of children's goods.

A jewelry store can be a lucrative business, but there are many nuances to be learned before opening one. This article will provide useful advice if you decide to start just such a business.

Features of legal registration of a business

There are two main forms of doing business when opening a store:

1. For a small shop or department in a shopping center, it is enough to draw up the documents of an individual entrepreneur. In this case, taxes can be paid according to a simplified scheme.
2. In the case of opening a large salon on an area of ​​more than 100 square meters, a company is registered with limited liability... To complete the documents, they apply to the tax authority at the place of residence.

In addition to the tax service, they conclude lease agreements, supply products, communicate with representatives of the fire service, supervisory and regulatory authorities.

After the lease agreement is signed, they purchase a cash register and, if necessary, a scanner for reading bank cards.

Experience has shown that you should be especially careful when reading lease and delivery contracts. Professionals advise creating short, laconic documents; it's easy to get lost in a 30-page footcloth. In addition, in such paper it is easier to hide "traps", conditions, if not observed, there is a risk of getting large fines or additional payments.

Search for suppliers and goods

Working with suppliers is a constant scrupulous work, at the head of which you need to put the priorities of your own business.

A tangle of problems that will have to be unraveled: selection of an assortment line, correct analysis of sales, prioritization when choosing suppliers, adherence to delivery times, suboptimal logistics and much more.

Therefore, before entering into long-term cooperation, they agree on the supply of small consignments of goods, track the popular positions of goods. When they find reliable companions, they value these relationships in the future.

Attend fashion shows, exhibitions, fairs. Meet the representatives of the clothing companies.

If you are looking to sell a particular brand of clothing, then feel free to contact the firm directly. Write a letter with a request for cooperation on the official website of the company, find out contacts on the Internet or from friends who are engaged in a similar business.

Finding the perfect space for a clothing store

“For a retail store, three things are important - location, location and location.” This phrase very accurately conveys the importance of choosing the right location for the future clothing store. Here are some criteria to guide you:

• Estimation of flow characteristics. How many clients from your target audience pass by? Precisely your potential buyers? For example, it makes sense to sell youth club clothes on the central avenue of the city, and open stock options in a residential area, near a bus stop.
• Matching the context of the purchase to the desires of the flow. What is the purpose of the buyers, do you meet their expectations? Families go to a large out-of-town shopping center to have a rest, so it makes sense to offer for strict office outfits, and clothes for outdoor activities or children's products.
• Convenience for customers. How to get to the store? Are the rungs of the stairs comfortable? Is our department too high? Is it possible to park the car? Is it stuffy in the room, whether the ventilation or air conditioner is working.
• Possibility of window dressing, banner with name and logo. A window can act as a showcase, the main thing is to effectively arrange mannequins so that representatives of the target audience “catch the bait”, is still on the way.

Clothing store interior

While the crisis continues in the country, it's time to rent premises in large shopping centers and on the central streets of the city. Now you can find premises at a low price, or negotiate a discount.

Boutique appeal and convenience

For the convenience of visitors, it is important to organize the space, because the volume of sales will depend on this. Design development for a large clothing store is usually entrusted to a designer.

Special lighting, a system of mirrors, wide aisles, conveniently located shelves and brackets, clothes sorted by size, clear navigation will make the store cozy for customers.

Women's clothing store

The following equipment is purchased and installed: fitting booths, racks and showcases, hangers and hangers, a reception desk. They are considering the issue of equipping a warehouse and utility rooms for employees. Allocate cash for the purchase of video surveillance and electromagnetic frames at the entrance.

Personnel search

One boorish saleswoman will drive a dozen away from the store, another buyers. Therefore, it is important to be attentive to business qualities employees. Here is a sample list of positions, which is adjusted to suit the needs of a particular store:

• accountant;
• sales consultants;
• administrator;
• security guard;
• cleaning woman.

They are looking for employees through acquaintances, recruitment agencies, free message boards.

The personnel management system is a delicate thing, it requires specific skills, therefore, criteria for choosing a future seller are being developed, a system for training him job responsibilities, motivation for successful sales, goal setting (the ability to climb the career ladder).

Marketing policy and sales promotion

Smart sales marketing can be compared to a bridge from opening your store to the successful prosperity of the project. A kind of final stage that will continue while the clothing store is open.

They think over where representatives of the target audience often gather, inadvertently leave information about the store in a car dealership (if they sell men's suits), post flyers on poles (if they opened a second-hand), write articles in local newspapers (about the opening of a new store “Clothes for the whole family ", Offer a discount to the bearers of the text or coupon).

Discount and accumulative cards, seasonal sales and discounts for separate groups goods. Customers will love it!

With the correct implementation of each item, the clothing store will bring a constant and stable income.

Want to open a store but don't have enough funds? Then consider opening a thrift store. and what costs will be needed at the initial stage, read on our website.

Video on the topic

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