Is it profitable to open a small hotel? How to open your own hotel. Hotel interior: important details

Where to begin

You need to start by choosing a city. And here there are two options: the city in which you live (easy business control); a city where there is still inexpensive real estate or land.

Sometimes I will allow myself to insert some sensible remarks into the texts of articles. Do not miss. Here is the first of them - "There is no such hotel that cannot be promoted, you just need to find "your" client for it." For an example, I will take St. Petersburg. Why, you ask, not Moscow or those that have become fashionable on the eve of Sochi? Why promote something that is already popular, and where people go. Although the same summer-crowded hotels in Sochi or Anapa are deserted in winter, in autumn and spring. It is interesting for me to work with such facilities that will fruitfully gather people for all 12 months, and not just during the season. We will write a separate chapter about hotels in the south, and a little later we will also touch on the features of the guest business of the capital.

Center or outskirts

Make as many identical numbers as possible, do not allow a difference in the sale price of more than 7-10% (otherwise you will have different classes of people).

I would like to make a small correction: everything that I wrote about, and will continue to write about, is focused on hotels that want to make good money all year round (especially in winter). If you have prepared and planned everything correctly in the winter, then in the summer you can hardly work.

The client does not like it when his room is made in bright colors and resembles a hospital. Dark color creates comfort. You should not save on the floor, a lot of people walk on it, and they also carry heavy suitcases."

San unit device:

• shower cabin;
• hanger for 8 towels (two large, medium and small and two under the feet);
• terry white bathrobe;
• bath in light colors;
• the floor is tiled in blue or green;
• shelf for accessories;
• glass for toothbrushes;
• liquid soap;
• in the shower there should be another shelf with shampoo, soap and a hair cap;
• the color of soap and water in the toilet should be either green or blue and should not stand out from the general style;
• towels must be white, as well as linen in all rooms (not cheap!!!);
• change of linen takes place every three days and/or after each departure;
• each bathroom must have good waterproofing.

How to build a hotel

Where to begin

Before you open your hotel, you must clearly answer yourself - why do I need all this. Such judgments as "Your own hotel is cool, fashionable and prestigious" - we do not consider. Our company works and helps serious people who are eager to earn tangible profits. If your motive is to "earn money" - then we are on the way.

You need to start by choosing a city. And there are two options here:

• the city where you live (easy business control);
• a city where there is still inexpensive real estate or land.

Sometimes I will allow myself to insert some sensible remarks into the texts of articles. Do not miss. Here is the first of them - "There is no such hotel that cannot be promoted, you just need to find "your" client for it."

For example, I will take St. Petersburg. Why, you ask, not Moscow or those that have become fashionable on the eve of Sochi? Why promote something that is already popular, and where people go. Although the same summer-crowded hotels in Sochi or Anapa are deserted in winter, in autumn and spring. It is interesting for me to work with such objects that will fruitfully gather people for all 12 months, and not just during the season.

We will write a separate chapter about hotels in the south, and a little later we will also touch on the features of the capital's guest business.

Center or outskirts

Let's say that you have decided on the city. Now you need to design the location of the object of further profit. There is no hotel that could not be populated, but there are hotels that do not match their price.

Consider both options: the center and the outskirts. If you are building a hotel not in the center, then you need to understand who will go there. Let's take for example a hotel near the Avtovo metro station (and we have come across worse options), not very wealthy people, in a word, not tourists, will go there to live. Always remember who your customer is.

If you are building a hotel for tourists, you must understand that the center is important for them. But if you manage to fill your hotel only during the white nights, and the rest of the time it will be empty - it will be a disaster! The hotel should ideally be able to accept both tourists and ordinary mortals who come to the city for work or to visit relatives. Of course, a small part of tourists come to see St. Petersburg in winter, so give them the opportunity to stay in your hotel.

Make as many identical numbers as possible, do not allow a difference of 7-10% (otherwise you will have different classes of people).

Don't make the room rates too high.

Study the market and find out how much a competitor's hotel room costs. Make your price 10% lower in the first year of the hotel. Sign contracts with travel agencies and booking agencies. Don't skimp on their % commission. The only faithful friends in your business - it is travel agencies.

Find all the businesses in your area and enter into corporate agreements with them, for which you will also offer % of the commission and discounts.

Do not offend those who send people to you: this is your money and your stability.

Try to fill your hotel as much as possible at low prices, than half - at high prices.

Those who maintain hotels on the outskirts must remember that their client is, first of all, a business traveller.

It makes no sense to make 4 and 5 star hotels on the outskirts of the city. You will not compete with the hotels of the center (especially in winter).
I would like to make a small correction: everything that I wrote about, and will continue to write about, is focused on hotels that want to make good money all year round (especially in winter). If you have prepared and planned everything correctly in the winter, then in the summer you can hardly work.

What is a standard room…

On average, the area of ​​the room should be - 25m2: 20 m2 - the room itself, the rest - utility rooms and part of the corridor. If you have 1000m2, then it is optimal to place 40 rooms on them. "Conveniences" in the room - shower and toilet - should occupy about 4 m2. Each of the rooms must be able to accommodate a double bed (double room) or two separate beds (single room). For every six standard rooms, make one suite and one junior suite.

By international standards junior suite is a room with a larger area than all other rooms (except suites), with an improved design, with one large double bed, a fold-out sofa, with a deep bath (but not a jacuzzi - for hygiene reasons), a large diagonal TV with an LCD monitor , with telephone and refrigerator.

By international standards, a deluxe is a 2-room suite, but in Russia it is often just a large one-room suite, with high-quality repairs, design know-how, a shower, a toilet with a bidet, a small meeting room with easy chairs, a good TV and a sofa. .

A standard hotel room is two beds that can stand together and separately (minimum width - 140 cm), the floor, like in the entire hotel, is dark, in the room itself there is a dark carpet, pleasant to the touch, a minibar is possible - as Additional income for the hotel. Each room has a wardrobe for outerwear, a mirror at the entrance, a bedside table for suitcases and a hanger. In the room itself there is a telephone, a TV set, a wardrobe, 2 table lamps, 2 chairs or armchairs, two bedside tables for small items.

"The client does not like it when his room is made in bright colors and resembles a hospital. The dark color creates coziness. You should not save on the floor, a lot of people walk on it, and they also carry heavy suitcases."

San unit device:

shower cabin;
hanger for 8 towels (two large, medium and small and two under the feet);
terry white bathrobe;
bath in light colors;
the floor is tiled in blue or green;
shelf for accessories;
glass for toothbrushes;
liquid soap;
in the shower there should be another shelf with shampoo, soap and a hair cap;
the color of soap and water in the toilet should be either green or blue and should not stand out from the general style;
towels must be white, as well as linen in all rooms (not cheap!!!);
change of linen takes place every three days and/or after each departure;
each bathroom must have good waterproofing.

Place suitcase breakers in the corridors so that hand luggage does not spoil your walls. Make a reception near the entrance, put a scanner, a printer and a fax there, if you wish, a bill counter and a banknote detector, and be sure - a computer with the Internet. Provide free WiFi throughout the hotel.

Set aside for cooking and household needs special block. If you offer a full meal - do not skimp on a good cook. Use a microwave oven for simple heating. Also in the kitchen there should be a refrigerator, an egg cooker, a coffee maker and a mini-warehouse. Put a boiler with hot water in the utility block, leave some space for the maid. Remember, the hozblok must be invisible.

Equip special smoking areas, do not allow smoke in the rooms.

HOW TO PROMOTE A HOTEL TO EARN MONEY?
How many rooms do you want to "promote" the hotel? 10 numbers or 100? It is possible for 1000, the essence of the methods of work will not change. You can trade both oil and pies, but remember that legal business is hard money, but those who are afraid to do business should not even try. It is best to be born a "son of an oligarch" and not worry about anything ...
But if you are not so lucky, then it will probably be interesting for you to learn about the principles and features of our method of "promotion" of the hotel business. This method is suitable for both large hotels and mini-hotels.

"Hotel earnings directly depend on its occupancy. Increase not the price per room, but the number of customers in the hotel."
Your Alexey Arseniev.

Focus on partners. Who are they?
travel agencies;
Corporate clients (partners of any enterprise who stay at your hotel);
Regular customers (not the most significant part. Because they don't stay more than 1-2 times a year).

If the hotel has good occupancy (from 100 rooms), then bars, taxis and other related services in your hotel automatically begin to bring tangible income.
The disadvantage of good occupancy is an increase in the cost of laundry, cleaning and staff. Your task is to find the golden mean.

"There is no hotel that cannot be 100% occupied, there is bad management and inadequate prices."

Search for partners among travel agencies (love them).
How to search for travel agencies? Any travel agency will agree to work with you if they see benefits for themselves (the possibility own earnings with minimal effort). We need to help travel agencies.

Example:
Travel agency: I will check in the hotel for you completely, and you will pay me 40% commission.
Hotel: I do not agree with such conditions.

Why not, you say? If the travel agency fulfills its condition, you will have excellent occupancy. And if not, you will no longer cooperate with her.

Take any directory of travel agencies, call all organizations involved in inbound tourism and offer them your services.

Attention: only a professional who can offer mutually beneficial discounts and joint promotions should organize this process.

Look for partners in other regions and in other countries who will send tourists to you. Study the system of on-line booking and Internet orders.

Looking for corporate clients. High-quality PR should also be present inside the hotel itself. Tourists must become regular customers and bring you new customers (your friends). To do this, the hotels conducted a survey. Offer to conclude contracts directly at the hotel. Corporate clients are also interested in a discount (5-40%: determined by the season and their own greed).

It is best to look for corporate clients operating in the area where your hotel is located. In addition, the requests of a corporate client, if possible, should correspond to the level of your hotel. If you have a hostel, do not call banks.

"The most effective way to promote a hotel is to work under the wing of a management company."

HOTEL STAFF
Your successful "face" is a good staff.

When hiring an administrator, remember that he is the first person in your hotel. Charm and a friendly smile, pleasant manners and the absence of the habit of smoking are important in it (you must admit that a smoking person smells bad, and this can scare away guests). For a mini-hotel, it is better to hire a girl for the vacancy of an administrator; for a large hotel, a young man is also possible. You should not neglect the standard dress code for administrators: white top, black bottom (no! - provocative clothes that can compromise the female gender).

Training:

The female administrator must be competent in all matters. Desirable possession foreign languages, if you have a specialized hotel or it is located in the city center, where there are many foreign tourists.

"Salary to the staff should be adequate, pay a little higher than the average city prices! Do not underestimate rates, otherwise there will be a craving for overtime."

The minimum working time without a break is a day. The optimal schedule is three days later. Do not allow your administrator to work frequently. His appearance and freshness after two days of continuous work leave much to be desired. Try to keep the administrator busy with work if he has free time - let him sell corporate contracts or conduct surveys. It is necessary to control the work of the administrator. In a small hotel, he should not be embarrassed to be present and help clean the rooms. Before hiring a person, explain to him that he cooperates with people. In a conflict situation, the administrator must listen to the client to the end, and not enter into an argument with him. If your employee does not want to deal with people, let him go to the factory.

"The turnover of administrators in the hotel should become the norm. Since the" administrator "is not a profession for life."

Tips from Alexey Arsenyev:

Fire old administrators quickly, and look for new ones for a long time.
The future of your hotel depends on the work of the administrator.
Contact management company, which will offer you already well-trained personnel or will be able to quickly and efficiently train yours.
Remember, if you have leased out the business, the staff is not your concern at all.

The maid is the first person in your hotel. The guest encounters the result of the maid's work 10 times more often than the administrator. A poorly cleaned toilet or garbage in the center of the room can spoil the attitude towards the hotel once and for all!

The administrator must supervise the work of the maid. It is desirable to have a "replacement set" of maids - one working on weekdays, the other - on weekends. Optimal working day: from 10.00 to 18.00. Wishes for the selection of administrators and maids work for both large hotels and mini ones.

Maid Duties:

housekeeping;
change of linen;
control of serviceability of household systems;
reheating breakfast if the hotel does not have a restaurant.
Administrator Responsibilities:

customer support;
communication with the guest;
issuance of all necessary documentation to business travelers;
work with booking systems and internal systems of the hotel;
acceptance of payment;
filling in the reporting documentation;
participation in the preparation of breakfast;
cleaning the room in the absence of a maid.

Rules for administrators

All bad mood and personal problems remain behind the doors of the hotel.
Always keep a clean and tidy appearance.
Customers should be greeted standing up and with a smile.
Be polite, always express interest in everything the client tells you about.
Clearly know the advantages and disadvantages of each number.
Try to immediately calculate what problems may arise with this client and options for resolving them.
Know the set of the most frequently presented complaints and the model of your behavior in each of them.
If a guest has a complaint, there is no need to explain to him for a long time and in detail why this happened. It is better to quickly correct the situation (if it is in your power).
Before you say "no" to a client, try your best to say "yes".
Even if you initially know that you can’t help in any way, pretend to be active in solving the problem.
Not a single remark of the client should be left without attention.
In any situation, remain calm and calm and do not raise your voice.
There are no unsolvable problems.
Before calling the office, try to solve the problem on your own.
Try to remember and recognize the guests.
It’s good if, when addressing a guest, you call him by his first name and patronymic.
Be aware of the events taking place in the city in order to always be able to help the guest organize his leisure time.
If you know that you do not have sufficient information about the city, then be able to quickly find it.
The customer in front of you is always more important than the potential customer on the phone. If a client is standing in front of you and the phone is ringing, do not be distracted by the call until you have finished talking with the guest. If he has time to wait, he himself will offer to pick up the phone.
Never speak ill of your superiors or the reservations department in front of guests.
Be polite.
If the client is nervous and raises his voice, there is no need to argue with him. Listen calmly and silently until he speaks. After that, promise him that you will try to solve the problem and let him know the result.
When the guest leaves, wish him a happy journey.
If you know how to improve the activities of the hotel and administrators in particular, report it to the management.
These rules must be strictly followed.

HOTEL MANAGEMENT

Your hotel should be managed by a specially hired and well-trained manager (like a captain on a ship). Everything depends on him, although it is difficult to outline the clear boundaries of his work. His duties range from supervising a maid to doing laundry by hand. Any hotel needs a manager, as they usually pierce on trifles. The manager is responsible for organizing all the internal processes of the hotel.

A collective portrait of an exemplary manager: a woman or a man, with high responsibility. Punctual, meticulous, persistent, skillfully communicates with all hotel staff (rarely encounters clients), is able to make non-standard decisions, always has higher education(can be non-core).

If you have a mini-hotel (7-10 rooms) - it makes no sense to keep your manager, the management company will offer you a good specialist for a part-time job. Thus, you will save on your expenses and will not lose quality.

The average age of a manager is 25-35 years old, when the brain is not yet ossified and is able to generate ideas. It is necessary that the positions of the manager in the work are shared by the people around him.

"Remember, the manager is the person who nullifies customer complaints, helps the hotel avoid losing customers. A good manager is saving you money."

The occupancy of hotels, on which your personal earnings depend, also partially depends on the manager.

Occupancy is the percentage of the maximum number of days a hotel can operate in a given month. For example, let's take a hotel with one room. There are 30 days in a month. Let's say that the room worked for 20 days, it turns out that the occupancy rate is 60%. Take a hotel with 20 rooms and a month with 31 days. 100% occupancy: 20 times 30 = 629 days. On average, each number worked for only 17 days, hence we get: 20 times 17 = 340 days. 340 divided by 620 and multiplied by 100, we get 54% occupancy.

Attention, do not let yourself be deceived by another management company - consider the% occupancy.

Our management company guarantees 85% occupancy per year (at average market prices).

With a good occupancy, you will actively earn additional services (mini-bar, taxi, etc.). If you have a good percentage of occupancy and low prices, do not rush to raise them - earn on an additional service. Once again, do not forget - personnel decide everything. Contact the management company and you will have a stable occupancy rate. Self-operated hotels only reach a maximum of 69% of occupancy. There is time to think!

What to choose: rent or management?

The best way to make regular profits is to rent or manage your hotel. At the same time, both the entire object and its part (parts) can be rented out.

Renting is the renting of a certain number of rooms for a certain price, which is negotiated in advance.
Management - housekeeping in a hotel for a fee (%).

Pros of renting:

Monthly payment schedule.
All expenses are borne by the management company.
The owner receives money a month in advance.
The owner does not spend money on management, taxes and advertising.
Management benefits:

The costs of management, maintenance and taxes are borne by the owner of the hotel, but the management company optimizes them.
The management company bears the costs of advertising and development.
The management company gives a good percentage of hotel occupancy.
Advantages of the Management Company (us):

It has a network of hotels, which means it provides a wide choice for the end consumer.
Saves the client from independent search.
Provides highly qualified managers who communicate between the hotel and the client.
Optimizes taxes.
Earns you money from the first day of work.
Management is 30-40% of the hotel's income.

"You should not quarrel with the management company, as it is she who shares her clients with hotels. You can lose both clients and the management company at the same time."

Is 40% payment for the services of a management company a lot?

We believe:
Your maximum self-employment occupancy rate is 70% (80% in summer, 60% in winter).
Your minimum advertising and commission costs to travel agencies is 20%.
The staff and hotel management costs are 10%.
Taxes - 6%.

Total - despite the fact that everything is debugged - you get 36%

At the output, 70% - 36% = 34% - this is your net profit.

If you contact the management company, then the hotel occupancy increases to 82.5% per year.
You give 35% to the management company.

Total: 82.5% - 35% = 47.5%.
Tax expenses on your part - 3%.

Output: 44.5% - Your net profit, which is 10.5% higher than you could earn on your own.

"Objectively, it turns out that working with a management company is the most effective growth of your funds."

SERVICE PART OF THE HOTEL

Hotel technical support

Any hotel is subject to depreciation. The key to successful and long-term operation of the facility is the high-quality construction of the building itself and its interior decoration. Simple, beautiful and reliable - the success of your hotel business directly depends on this.

The two main problems that every hotel faces at one time or another are electricity and water. Someone must certainly monitor the health of the bathrooms and boilers in the hotel. (Girl administrators - this is not for you technical specialists). For these purposes, you need a special person who would know the hotel for a long time and prevent water leakage, leading to leakage of the money itself from your pocket.

It is advisable to keep your permanent technician if you have more than 30 numbers. Hiring a specialist from the management company for part-time, you will significantly save your money (if there are up to 30 rooms).

The duties of the technician include daily inspection of bathrooms and pipes. A hotel is like a submarine: a small leak can lead to disaster. Remember, with good repairs, pipes rarely leak. Attention, the technician must be able to go to the place at any time in case of emergency. Be sure to specify this item when applying for a job.

A hotel in poor condition will be difficult to sell to both the investor and ordinary customers. Consider: in the summer, a room costs about $100. In case of a "flood", you will not only not earn this money, but also spend even more on repairing equipment in the hotel.

"Quality repairs are not always expensive. Don't be fooled!"

You can always do it qualitatively, reliably and relatively inexpensively. We can organize all repairs at the lowest prices in town or make an optimal estimate. But then, you will look for performers (on your own).

Our repair terms are standard, in order to avoid quality degradation.

With us you always optimize your expenses!

ADDITIONAL SERVICES

Remember, with good occupancy, your work is activated additional services(mini-bar, taxi, etc.).

You can organize breakfasts, lunches and dinners, or just breakfasts at the hotel. If you don’t have a chef on staff, arrange with a food delivery service and work with them for %. You can increase the price of food in your hotel by 20% of its original cost.

The mini-bar can also become your assistant. Small refrigerators with sweet and soft drinks can be equipped in every room in the hotel. Juices, soft drinks, beer and other low-alcohol drinks are especially popular in summer. Strong alcohol is sold only under a license, which can be obtained, but it will take time and money. Therefore, only large hotel complexes offer this service.

We recommend that breakfast be included in the room rate. It must be complete, able to feed any man or woman of reproductive age. If you do not have your own chef, for breakfast you can use instant cereals, cuts for sandwiches, serve juices, coffee or tea, feed yogurt or eggs. The main thing is not only to feed the client, but also to present it beautifully. Your hotel should become for him an aesthetic center, a museum, and not a hospital where everything is done only for practical purposes: to eat so as not to die.

Another important additional service of the hotel is tourism. My travel company it is appropriate to open if your hotel has more than 100 rooms. In other cases, it is better to conclude an agreement with a third-party travel company and receive your own percentage (usually 20%). You can organize sightseeing tours around the city or suburbs, as well as special tours for individual objects.

Taxi can also act as an additional hotel service. For transportation of clients, it is easiest to negotiate with a large taxi company. For example, ours.

The hotel must have Internet: landline or WiFi. Wi-Fi will be easier and more affordable.

Also in the hotel you can sell personal hygiene products, slippers and bathrobes.

We recommend to make a part (at least half) of the above services free of charge for the client, slightly increasing the cost of the room itself. Additional free service appropriate to voice in commercials.

Remember: most customers do not like the "rat-mongering" and "poor-mongering" on the part of hotels.

"Don't forget the nice free lollipops at reception. good customer as a gift you can give a towel or slippers.

"The greed of the fraer ruined, or the miser pays twice." This is not about you!

Legends and myths of the hotel business

In the hotel business, as in any other, there are many myths that not only beginners believe, but even sometimes gurus. Here are the most important ones:

• Hospitality - profitable business. But any idea can be screwed up without competent management. Now the most effective way to use real estate is as a hotel. It is more profitable than building and maintaining business centers or shopping centers if you properly organize the hotel.
• "I will run the business myself and make more money than with a management company."
• Maybe someday you will come to this ... But if you do not have experience and flow, driving on your own you will only lose time and money.
• “I will hire a person for a salary of 2,000 euros, and he will check in the whole hotel for me.” If there were such specialists, they would have opened their own hotels long ago. Although it is not difficult to fill an inn, see paragraph above.
• “I will advertise on the Internet and highly qualified personnel will come to me.” If it were that simple, recruiting agencies would have suffered losses long ago. Remember - cadres decide everything, but there are no irreplaceable people.
• If you think that the design and quality of repairs do not matter, the hotel business is not for you.
• "I can always sell the hotel as ready business". You are right, but in the event that it really works and makes a profit. We often had to witness how people sold a hotel with 7-8 rooms in the city center: empty, without customers and as a ready-made business. At the same time, it is a shame to name the price for it out loud, when translated into numbers, the payback of this hotel is over 20 years. Such hotels are sold for years until the owners lower the prices to adequate ones. You can sell a hotel if you make a good offer. The client must recoup it in a maximum of 7 years.
• "Winning is harder than winning it." When everything is in order, people relax and lose control. Don't stop there. Don't forget about your friends: reconnecting is very difficult.

Weaknesses and common mistakes
"Where thinly there it breaks." Each hotel business (however, like any other) has its thinnest point - it's customers. There are never many of them. And the basis of any marketing is not only to attract customers, but also to keep them.

Errors:

Client

• If a client came to you once, he will come back again. If a travel agency has sent a client to you, it will do it all the time. It will not become a permanent phenomenon if you do not have a hand in it.
• The most erroneous opinion: "I'd rather earn in the summer, and in the winter I'll be empty." The hotel must operate all year round. In the hotel business, summer is 5 months and winter is 7 months. If you work only in the summer, you lose more than half a year. The client who came to you in the summer may not come next summer. And finding a new one will cost you three times more than keeping an old one.
• You shouldn't have a class division. Try to ensure that your customers have the same income.
• If you are actively loaded by travel agencies, corporate clients, respect them - prepare accounting documents for them for accounting, this is very important for them.

Advertising

• You start advertising by looking at the result. Rule: "Advertising should be given based on clear customer market research." We do not recommend advertising in non-specialized printed editions(in the collections of all companies). The probability that you will be found there is low. Do not place ads in glossy magazines if these ads are non-image.
• Starting an advertising company - think about who exactly you can offer your services to. Today there are more than 450 hotels in St. Petersburg. If you want to offer yours as 451 - come up with profitable terms on your part, otherwise you will end up in a long line of people waiting.

Hotel

• Correctly calculate the number of staff. (The main thing is that the number of staff does not exceed the number of hotel rooms). Calculate how many rooms your maids and receptionists can serve. According to our calculations, one maid can serve at least eight rooms per shift, and the administrator - ten.
• Feel free to lower the price, as your main indicator of wealth is hotel occupancy.
• Feel free to raise the price for peak dates such as New Year. Try to adequately respond to the flow of people.
• Do not double book. Don't be greedy and don't take on more customers than you can handle. This will kill your reputation.
• Do not forget that the weakest points in the hotel are electricity and water. The monetary losses in the event of an accident are incommensurable with the savings on high-quality plumbing and electrics.
• Don't skimp on staff. If you are not satisfied with your employees, contact the management company, it will solve your problems.
• Do not follow the lead of junior staff. There will always be a replacement for them.
• Try to keep your occupancy percentage always as high as possible. If 70% of the rooms are booked at high prices, let the remaining 30% be at average prices. Do not forget how to make money on occupancy.

Have you decided to start your own hotel business? This is a fairly promising and profitable business, which, with the right organization, will quickly pay off. The main thing is to choose a place where to open a hotel and advertise it correctly. The best option for beginners is a classic mini-hotel with 10-15 rooms. It is not difficult to open it, and with the right approach, it brings profit no less than a traditional hotel.

Studying the market

Thinking about how to open a mini hotel? First of all, study the existing market. Where should you open a hotel? where it will be in demand. it resort towns, large metropolitan areas, popular tourist settlements. Think about who will be staying in your rooms. Students and young people usually choose hostels - they are satisfied low price and common rooms.

A mini-hotel is an ideal choice for a novice entrepreneur

Mini-hotels are used by people aged 23 to 65 who prefer to live in a separate room. Mini-hotels are also popular with couples, couples with children and business travelers. Think about which one target audience can become your client.

Note: make a portrait of your consumer, having calculated his age, income level, the services he needs. Based on this, you will be able to build a future hotel promotion strategy.

Then do competitor analysis. Your city probably already has hotels and mini-hotels, since this business brings good money. Find out what kind of room stock they offer, what price range and what additional services. Find out about room occupancy, opening hours, etc.

Then find the market leaders. It is they who set the tone for the entire hotel business in the city, shape the habits of guests and probably know how to dump. You will need to adapt to the leaders, while offering your visitors better conditions for less money. Or at least the same conditions.

What format to open

If you do not have serious experience in the hotel business and a huge start-up capital, then the easiest way is to open in the mini-hotel format. This is a small hotel, which consists of a maximum of 30 rooms. Similar mini-hotels are located near the main key infrastructure facilities:

• bus stations;
• railway stations;
• metro stations;
• road junctions;
• downtown;
• close to popular attractions;
• near gas stations or along highways.

A mini-hotel can be built or rented

A mini-hotel implies the presence of a shared kitchen and microwave in each room, several showers and bathrooms. In some cases, showers can be installed right in the rooms. A prerequisite for today is the presence in the hotel of high-speed Wi-Fi Internet. It would also be useful to have a convenient parking nearby, but this is an optional option.

Production plan

Let's look at what it takes to open a hotel with 20 rooms. This is a classic size for a mini-hotel. The numbers should be divided as follows:

1. 3 deluxe rooms. Here it is necessary to make high-quality repairs, equip your own bathrooms, install all the necessary furniture in the rooms and household appliances, create kitchenettes.
2. 13 rooms under classic double rooms. Moreover, make 7 rooms with two single beds, 6 with double beds.
3. Allocate 4 rooms for single rooms.

Read also: Pancake business plan: how to open, where to start

You will also need to equip a full-fledged kitchen for cooking, supplying it with utensils and household appliances, as well as create a comfortable bathroom for several people. In addition, the mini-hotel should have a reception desk with an administrator, technical rooms for storing washing supplies and linen, a boiler room and a separate room for washing and ironing.

Furniture in the hotel should not be chosen the cheapest. It is advisable to install beds with metal frames, wardrobes with strong doors on several hinges, cover the floor with industrial linoleum or “office” laminate.

Additionally, the mini-hotel can be equipped with a small bar and a gym. This will allow you to significantly expand your reach of customers and bring in additional funds.

Financial plan

There are two options for the development of events:

1. Find a suitable size room and rent it.
2. Build a hotel from scratch.

Of course, the first option will require less initial costs, but you will give a solid amount every month, reducing your own income. The second option would require serious investments, but in the end you will have your own building in a convenient location, which you can later sell or rent out if you get tired of doing business.

Building your own building takes about two years. The expected investment amounts are as follows:

1. Obtaining permits, research and design work- 1 million rubles.
2. Construction of the building, finishing - 10 million rubles.
3. Landscaping of the surrounding area, creation of own parking - 1 million rubles.
4. Purchase of furniture and equipment - 5 million rubles.
5. Other expenses - 1 million rubles.

In total, building your own facility will cost you about 18 million rubles.

A year of hotel operation costs about 4.5 million rubles, of which:

1. taxes, wage— 2.5 million.
2. Utilities, operating expenses, purchase of linen, washing supplies, etc. - 1.5 million.
3. Other expenses - 0.5 million.

The expected profit from the hotel is about 7.5 million rubles. Rooms with an average cost of 1000 rubles per day will bring you: 1000 * 20 * 30 = 600,000 per month or 7,200,000 per year when fully loaded (in practice, this figure is 10% less, since it is not possible to ensure 100% occupancy of rooms all year round quite simple). With the right organization, you will receive 6,500,000 million from the rooms and about a million more rubles from the bar - gym. Net profit will be 7,500,000 - 4,500,000 = 3,000,000 rubles per year.

Note: our 3 million does not include the rent for the building. If you build your own, then these 3 million will be your net profit. If you rent it, then about 1.5-2 million more will need to be paid for rent.

It turns out that building a hotel from scratch will pay off in 5-6 years. A rental building with an income of 1 million a year will pay off in 5 years. Therefore, building your own is much more profitable. Or look for options with a mortgage - it is better to pay off the debt for your building than just give money for rent.

In a mini-hotel, the administrator can act as a security guard

Work organization

Do you want to learn how to open a hotel from scratch? The first thing you should do is register. We recommend that you form an LLC and work according to a simplified taxation scheme. You can, of course, make an IP, but in this case you risk more serious fines and liability.

Any kind of business is associated with mathematics and its main actions - subtraction and addition. The owners of mini-hotels are no exception, they start organizing their business with solid minuses in the budget, counting on a huge plus during the operation of the hotel.

When starting your own hotel business, you need to use a proven formula: "The more investment, the higher the profit of a mini-hotel." And it's not just about finances, you also need to invest a particle of your soul.

How much a businessman is willing to spend money on the purchase and repair of premises, on staff training and wages employees? If a small amount, then how can one count on the high profitability of the hotel with this approach.

There is also the concept of a “reasonable minimum”, in which the business owner saves wisely, and not trivially stingy.

Having planned maximum amount expenses, he tries, if possible, to reduce it, acquiring, for example, unfinished premises of reduced cost, or renting several apartments. It is not so fundamentally important whether the property is rented or owned, the key point is how suitable it will be for receiving guests and cozy as a mini-hotel.

A businessman who has invested huge funds in his project has the opportunity to return them faster not only due to the price for an overnight stay in a luxurious room, but also for the use of additional services by guests: cooking on an individual order, looking after young children during the absence of parents, visiting guests saunas, etc. The profit of a mini-hotel by 30% depends on the owner's initiative to provide high-quality service beyond the standard.

But hotels that have less money invested in renovations and that cannot boast of chic have their own chance to be rehabilitated in terms of profit.

Sales efficiency experts advise small hoteliers to get out of the rut and start:

• work creatively and outside the box, even if no one else does;
• fill the hotel original ideas and interesting chips;
• make your hotel unique;
• build a system of work so that it does not require the participation of the owner (but control is necessary).

Standards in the activities of mini-hotels entail the similarity, uniformity of establishments, mediocre results and not the highest profit. A departure from templates is always well received by customers and affects the increase in income.

Mini-hotel profit from 20 rooms

Organization of a hotel business in a small format is the best option for start-up entrepreneurs. Starting a business in the service sector and developing it competently, almost half of the owners of small hotels do not stop there, but create entire networks of small cozy hotels.

But before organizing the "first swallow", it is necessary to predict the profit of the mini-hotel.

Hotel business plan for 20 rooms

Suppose a hotel has 15-20 rooms, what income can be expected from it?

With proper organization of the hotel, the profit from it will be about 40% of the invested funds.

If the hotel rooms are divided according to the level of comfort (as is the case in any hotel), then the prices for staying in them should be different. The average cost of economy class is 400-800 rubles, "junior suite" - 1000-1500, "suite" rooms - from 2000 rubles.

With 100% full rooms, they bring an average of about 570,000 rubles a month.

The provision of additional services, depending on their quantity and quality, increases the income of the mini-hotel by another 100-300 thousand rubles.

Total - 700-800 thousand rubles of income. From this amount, it is necessary to deduct the salary of service personnel, payment of tax, utility and other necessary payments, the purchase of products and technical equipment, and unforeseen expenses.

As a result, we get a profit of a mini-hotel in the amount of 400,000 rubles. Or so, taking into account the difference in the amount of wages paid by the owners to their employees and the cost of purchasing a grocery basket and washing and detergents.

Profit of a mini-hotel from three rooms

We invite you to consider another example: how much you can earn in a hotel with three rooms, and draw your own conclusions about the benefits of owning such a business.

Benefits of a small hotel

• limited number of staff (one person can easily cope in such a hotel);
• a small but always stable number of guests;
• the ability to organize a hotel in your house or apartment;
• income stability.

So, a hotel with three rooms, what level of profit will it allow to reach?

The room fee is standard - from 400 to 1000 rubles, one of the rooms can be equipped with increased comfort and, accordingly, the price for accommodation can be slightly raised - up to 1500 rubles. The monthly income, subject to such a price distribution, will be 87,000 rubles, plus 10-20 thousand for additional services (lunches, laundry, etc.).

The average income from a very compact hotel is about 100,000 rubles per month. After paying for the "communal", tax and purchasing products, the net profit will be 50-60 thousand rubles.

We have brought to your attention the calculations at the most modest prices, but the cost per night in mini-hotels in Moscow and other large cities can reach 10,000 rubles per night.

Mini-hotel: business plan. How much does it cost to open a mini-hotel

The hotel business is not only one of the most competitive types entrepreneurial activity. It attracts very close attention of all kinds of large corporations, and small businessmen, and even pensioners. Yes, don't be surprised. Grandmothers, who stand at the stations of large cities and offer visitors rooms and apartments, are also a kind of business woman, although they work according to a gray scheme.

Show in full…

But we will not touch on the illegal aspects of the hotel business, but let's talk about how to make money today by opening your own hotel. True, we must immediately make a reservation: without a solid start-up capital, there is nothing to think about joining the glorious ranks of private hotel owners.

However, expenses can be somewhat reduced if you do not aim at creating a huge complex, but open, by the way, a mini-hotel that is extremely popular today. A smart business plan, a thorough market analysis and some (albeit also a considerable) amount in dollar terms will serve as the key to the success of an undertaking.

Definition

So what is it? What does this concept mean? The hotel, which is designed for 5-50 rooms, is a mini-hotel. True, in each country they approach this definition in different ways. For example, we still do not have a clear answer to what kind of hotel can be summed up under the concept of a mini-hotel.

Because earlier the legislative bodies of Russia did not regulate their activities in any way. Today, due to the rapid development of the hotel business, this gap is being eliminated as far as possible, moreover, the state is even ready to give preferential loans to entrepreneurs who decide to open a mini-hotel.

The business plan drawn up by the future owner, by the way, must certainly take this into account, because the costs of creating a hotel business are calculated not even in tens, but in hundreds of thousands of dollars. However, the final cost of the project depends on the chosen development path. After all, the lion's share of finances will be eaten by the very premises for the hotel, which can be bought, rented or even built.

Mini-hotel: business plan

When developing this document, it is necessary to clearly describe the future status of the planned facility, its form style, reflect the structure of the enterprise, conduct a thorough analysis of investments, describe the marketing policy. You also need to carefully consider the financial component, which includes the costs of creating a business and the costs of maintaining it.

So let's discuss all these points in more detail.
Construction

In accordance with the requirements that GOST imposes on mini-hotels, such an institution should be located either in general in a separate building, or in a room with its own entrance. It is quite clear that the most attractive can be considered the construction of your own building.

Mini-hotel projects existing today are so diverse that it will not be difficult to choose one that suits your own tastes and plans. But let's give some numbers. So, the construction of a mini-hotel with fifty rooms in the capital will cost (and this is an average value) five million dollars. Impressive?

In large Russian cities, the amount will decrease to a value of a couple of million, in the regions it can be limited to five hundred thousand. Of course, if there are appropriate investors, there will be no problems, however, apart from the costs themselves, construction in our country is associated with such bureaucratic delays and paperwork that all documents for land for a hotel can be obtained only after a year.

A good option, although it has its drawbacks. Firstly, in any case, the premises will have to be subjected to a total restructuring, which not every landlord will agree to. Secondly, seeing that the hotel business is profitable, the latter will certainly begin to increase the rent. And the owner will have to pay. Or lose the hotel, which spent so much money and labor.

Ownership acquisition

The best option is to buy your own premises. So, entrepreneurs often buy communal apartments, transfer them to non-residential stock, put them in order and equip the rooms. The cost of such an apartment depends - again - on the city where it is located and the area, so it is impossible to accurately voice it.

As for the purchase of equipment, furniture, repairs, installation of plumbing, electrical wiring and other communications, it will cost from two hundred to five hundred dollars. e. (based on 1 sq.

Ready-made projects of hotels from SIP panels

m). Below - a few words about how and with what a room for a mini-hotel should be equipped. His business plan must certainly contain the final calculations of the cost of this component.

Requirements

So, the premises of the mini-hotel should be provided with:

constant power supply;
constant cold and hot water supply;
ventilation;
television broadcasting (in rooms or in the lobby);
telephone connection.
In addition, it is necessary to maintain a minimum temperature regime in it - at least eighteen and a half degrees. It is allowed to have a shared bathroom (for ten people), but at least two on one floor and one shower room (also for ten guests). And it doesn’t matter what kind of establishment it is: a full-fledged hotel with separate rooms for living, or a mini-hotel-hostel, where guests are offered only a bed.

Equipment

There are also minimum requirements for room equipment. So, everyone should have a chair, a table, of course, a bed, a nightstand, a wardrobe. From the inventory, you must have a lamp on the ceiling, a sconce or table lamp, carpet or bedside rug, and a mirror. Bedding, towels, window curtains, door locks are also required.

The documents

Recently, the hotel business is not subject to licensing. True, only on condition that the hotel does not sell alcoholic beverages. If such a service takes place, then it will be necessary to have a license to sell them.

Therefore, to open a mini-hotel, it is enough to register an individual entrepreneur or LLC, and it will be possible to work under a simplified taxation system. True, in any case, you will have to talk with the fire inspectorate and Rospotrebnadzor and get the appropriate permissions from them. In order to avoid problems with these organizations at the preparatory stage and in the process of work, it is necessary to have:

fire-fighting equipment and inventory;
clean drinking water;
constant cleaning of rooms, towels, bed linen;
processing inventory for cleaning;
proper maintenance of the territory adjacent to the hotel;
waste disposal;
protection against rodents, cockroaches, etc.
If all these requirements are met, then the regulatory authorities will issue permits to the owner without any questions.

Staff

The owner can, of course, take over the management of a mini-hotel. But here you can’t do without service personnel, because the hotel must work around the clock. In addition, there are also special rules and requirements for the staff of such establishments.

Since hotel employees have access to the rooms where guests live and keep personal belongings, money, valuables (although for the last two it is better to provide a safe at the reception), it is by no means recommended to recruit unverified people into the staff.

As for the number of employees, here are the calculations for a mini-hotel with 10 rooms. You will need two administrators working in shifts, two maids and a security guard. As for the rest of the staff, they are hired as needed.

So, for example, if there is a bar in a mini-hotel, then a bartender and a cook will be needed. However, as a rule, in small hotels with ten rooms, such services are not provided. It is much easier to equip a small (but in accordance with SES requirements) shared kitchen.

Current expenses

Up to half of the income is spent on ensuring the operation of a mini-hotel. But with proper management and a competent approach to business, they can be reduced to thirty percent.

Where is the money being spent? First, communal and wages for employees. Let's take a look at some numbers. Compensation (value, again, average) of personnel:

administrator - $ 350;
maid - from 200 dollars;
security guard - about $ 300;
bartender - from 200 to 400 dollars;
cook - about 400 dollars.
You will also have to spend money on paying for the services of incoming service personnel: electricians, plumbers, telephone operators, etc. You will also need to do current repairs, as well as update bedding, furniture, purchase detergents and cleaning products and other attributes of the room stock.

Where to look for clients?

This is the main problem of the hotel business. After all, the main customers are people who come from other cities. Therefore, the main method of advertising is the website of a mini-hotel. On it you can place a photo of your hotel, be sure to indicate the cost of living.

Collaboration with tour operators and online booking resources is another way to attract clients. And - of course - the constant development and improvement of the service will begin to contribute to the fact that guests who have already used its services will return to the mini-hotel or tell their relatives and friends about it.

How much does it cost to open a mini-hotel?

Finally, let's take an example necessary costs to open a small - ten rooms - hotel.

Acquisition of real estate - from 300 to 400 thousand dollars.
Registration of IP (LLC) and permits(transfer to non-residential fund, papers from SES, BTI, fire inspection) - 5 thousand dollars.
Repair and adaptation to hotel standards - from 50 to 100 thousand dollars.
Purchase of equipment and accessories for the room fund - from 35 thousand dollars.
The total minimum amount will be about 400 thousand dollars. It will pay off in full within three to four years. And then the business will begin to bring a stable and good income. So good that you might think about opening your own chain of mini-hotels. Why not? The experience is already there.

Modern research shows that the share occupied by small hotels and apartment-type hotels is almost half of the market. And this is explained very easily: the small size allows the owner to equip the hotel premises in accordance with the preferences of the public that he plans to accommodate there. Each has its own hotel: quiet for businessmen, with a working environment; tourists cozy, homely, comfortable; students and hipsters - a hostel with game rooms, party areas, etc.

How and how much does it cost to build a mini-hotel

During the construction of a turnkey hotel, the price, of course, will become one of the significant factors, but it is much more important to take into account those that will later help recoup its cost.

What should you pay close attention to?

• Before heading into construction, hire specialists who will analyze the state of the market at the moment and in the future. Do not forget about the analysis of the competitive environment: think about what advantage you can provide to your visitors compared to their offers and whether you can do it at all (in part, the cost of building a hotel or a hotel in the selected region will depend on an objective analysis).
• Next, it is worth checking whether there is a demand for these services (accommodation in hotels in this region), and which offer will be the most interesting and profitable. But you should not immediately try to offer something outrageous: the effect of something new and unusual will pass very quickly and visitors will still want to return to the familiar and native.
• When building a hotel, you must immediately take into account: the price for living in it must correspond to the quality of the services provided. If it is initially clear that there is no opportunity to provide guests with a wide choice of cafes or bars, then this can be compensated for by increased comfort of the rooms.
• In many ways, it is the choice of construction method that makes up the cost of building hotel-type buildings. You can start construction from scratch, or you can buy (or rent) a finished building. Both options have pros and cons: it is quite expensive to build a new building, but it can be designed in accordance with all wishes; it is easier to buy an apartment for a hotel than to build it, but there are problems with the re-registration of residential real estate into commercial real estate, and with the coordination of redevelopment.
• How much it costs to build a hotel will also be affected by the location. Geographically, you can stay in the city center, or on the outskirts or in the suburbs.

  Hotel business plan

  Of course, the preference for a particular option will be based on consumer demand: infrastructure, proximity to major attractions, ease of access, etc.

Important little things that you can’t do without when building a mini-hotel

Now the stage of decision-making and coordination has come to an end. Finally, you can come to grips with the design. And in order not to get into a mess, you should take advantage of the bitter and positive experience of your colleagues and competitors:

• don't aim for small town to build a large hotel, it will not pay for itself;
• provide for the availability of backup sources of electricity and water;
• do not plan huge restaurants; a cozy, comfortable kitchen is enough;
• the optimal area of ​​a standard room is 20-25 m2;
• no one will be happy with low ceilings (even in the designer room itself, low ceilings will create a feeling of heaviness and limitation);
• cozy environment is home environment; home decor is pastel-colored wallpaper on the walls (at least partially), not paint;
• do not forget about service and infrastructure premises

All the points that were discussed in this article directly apply only to mini hotels and hotels. The efficiency and profitability of large complexes is based on slightly different principles. And in this case, in order to build a hotel or a hotel, the price and labor costs will increase tenfold.

Hotel business plan.

A hotel business plan is, first of all, a forecast that forms the basis for deciding whether it is worth investing in this business, how much profit there will be and whether the investor's expectations will be met. The concept of a business plan is very broad and the compiler himself has the right to determine the components of this document, but in this article I will try to describe a hotel business plan from the side financial plan, i.e. how to calculate and plan income and expenses in the process operating activities. I immediately draw your attention to the fact that the calculation example below does not take into account income from the sale of additional services and a restaurant complex, and is also purely informational and unified
To calculate, you need EXEL, the ability to work in it, a little creativity and a drop of the ability to predict. All the above indicators must be entered in the table and then work with it.
Here is a simple example of indicators to calculate.

This is a unified example of calculating income in a business plan for a hotel with 100 rooms, for the month of October (for averaging, we take 30.5 days every month) with a load of 80% and the cost of selling a room for 1000 rubles per day.

Those. the formula looks like this 100*30.5*0.8*1000=2440000. This means that your hypothetical hotel earned $2,440,000 in revenue this month.

For this forecast, you need to understand which month of the year is the peak season, and which is the very bottom. For example, in St. Petersburg, the peak of occupancy in the hotel business is in June, the bottom is in February. Therefore, the most efficient month can provide up to 98% occupancy and maximum hotel revenue. February with an optimistic forecast will give 60%, and a pessimistic one can drop to zero. Now promoted hotels with a good location can consistently maintain an average annual occupancy of at least 82%, but this does not apply to all. For example, some hotels located in the mountains of Austria and designed only for the ski season do not operate in the summer. Therefore, at the peak of the season in the business plan of the hotel, there should be a maximum in terms of the cost of selling rooms and occupancy, and a minimum at the bottom.

How to understand what is the average price of selling a room per day?

Here you need to know what type of hotel you want to open, what categories and how many rooms you will have, and then compare prices with likely competitors in search of a middle ground. This is a painstaking job and, unfortunately, I cannot do it for you in this article. Again, you need to remember about the peak season and the bottom!

Expenses.

I tried to break down all the possible expenses that need to be reflected in the hotel business plan into 12 categories. Each such document is individual, like any hotel facility. Below are only the main costs, which usually will be higher in the course of the hotel's operations.

Expenses for line personnel:

• maid and concierge service
• reception and accommodation service (hereinafter SPIR), i.e. administrators
• management service (booking and sales department, may partially use SPIR)
• technical service
• security

The cost of public services is an individual indicator, set at the rate of 3100 rubles per month for one room. But a lot depends on the area of ​​the entire building, the area of ​​each room and additional hotel services. For example, if a hotel has a swimming pool, then its heating consumes a lot of energy, as does air conditioning during the warm season.

The cost of meals for guests at the rate of 1.7 people on average in a room, 130 rubles per breakfast per person. The cost of breakfast must be included in the accommodation rate, because. this is one of the criteria for choosing a hotel. The option is presented only for continental breakfast on average for each of the residents.

Marketing and agent costs. For example, I took 15% of revenue. This expense takes into account commissions for booking systems, tour operators, creation and promotion of the site, advertising on the Internet, printed materials.

How to build a hotel and earn

Working with agents corporate clients should be carried out continuously.

Costs.

For example, a 3-4 * hotel should provide appropriate service, first of all, high-quality cleaning, free disposable slippers, etc. Although high-class service should not be alien to hostels and mini-hotels.

Taxes (salary), you can keep within 22% of the payroll. This expense should not be confused with income taxes.

For force majeure (breakdowns, alterations, refilling cartridges, current repairs, building materials). Partial depreciation of repairs. Laundry services In most cases, I recommend using the laundry service with the delivery of clean linen. But besides this, it is enough to install 2 household washing machines and 2 dryers for the hotel from 25 rooms just in case. But at least one washing machine should always be.

Internet telephony. The Internet must be of high quality through wi-fi with 100% coverage of the rooms and common areas. Also, when planning your hotel business, remember that your sales department will call other cities and countries to coordinate orders from potential customers and partners.

Admission fee Money(payment by cards, via the Internet, etc.). It is necessary to use all possible ways, for which various billing systems take their % commission. Accounting service is an important point, because there should be an accountant on staff to maintain the financial scheme of the hotel and to properly maintain documents. If you are planning a small hotel, then bookkeeping can be entrusted to an outsourcing company. Management costs 12% of income. This amount is for the management of the hotel, to implement the plan you approved. This cost usually includes payroll for all heads of departments listed above, CEO or manager. Financial result of the month. This is the planned indicator that you evaluate in terms of efficiency for the investor.

As a result, we see that our financial results in this business plan is negative. Namely -246210r. I draw your attention to the fact that in this example I gave a negative result specifically to show that even with a high load (80%), it is unprofitable to sell rooms at this price (1000 rubles per day).
In any case, no matter what result you get, you need to check your calculations several times and every figure thoroughly, especially in the part of the plan that calculates income. After all, the expenditure side can always be reduced or optimized, but if you make a mistake in income, then this mistake can no longer be corrected in the built hotel.

If you get a positive result during the calculation, then remember that this profit is taxable, i.e., in order to withdraw this money into your pocket, you must pay taxes.

After preparing the calculations and making a decision to open a hotel, the following steps will follow, each of which must be calculated no less accurately:

• detailed study of the financial plan
• determination of a clear number of rooms and their types, utility and utility rooms with drawing a plan of the entire facility and design
• creation of a design project
• repair according to projects and plans
• equipping a hotel room, purchasing inventory, purchasing and installing equipment, installing a reception desk and client seats in the lobby
• formation of a financial reporting system, a taxation system and schemes for the movement of funds, the opening of legal entities
• recruitment and training of personnel, formation of departments and services
• conclusion of contracts for booking and attracting customers + advertising
• getting started, first races, debugging work
• management, development.

Tips when forming a business plan for a hotel:

• check the calculations, double-check and again look for errors!
• remember that even the most quality business plan implies a margin of error for both revenue and expenditure
• a business plan is, first of all, a plan (your working document), i.e. you plan to reach the indicators and strive for them by constantly checking in the process of work.

If you are not a specialist in the hotel business, but want to open your own hotel, then you can order a hotel business plan from me and my team. We will work this document thoroughly for you according to your request and your possibilities, regardless of location and area.

The Krasnodar Territory is one of the favorite vacation spots not only for Russians, but also for many residents of the CIS countries and even far abroad. Since childhood, each of us has known the names of wonderful resort towns not only on the Black Sea, but also on the Azov coast - Sochi, Novorossiysk, Anapa, Gelendzhik.

Income from tourism and resort recreation is not only an important source of replenishment of the regional budget, but also one of the main ways to generate income for many local residents who seek to rent out literally every free meter to vacationers. That is why the construction of new private hotels is a very popular service.

One of our main activities is the construction of hotels in the Krasnodar Territory using frame technology. We build beautiful, reliable, comfortable hotels from quality materials - quickly, professionally and inexpensively.

How much does it cost to build a hotel meter?

The main advantage of cooperation with us is the complexity of the services provided. We can in as soon as possible to build a hotel for you on the basis of a turnkey wooden frame - from the development of an individual or the choice of a standard project to the very key to front door which we will hand over to you upon completion of construction.

Why frame technology?

It is unlikely that we will be able to list all the advantages of wireframe technology. We will try to cover at least the most important ones - both at the construction stage and during operation:

• The shortest possible time - the faster the hotel is built, the sooner it will begin to generate income;
• Environmental friendliness - wood, without a doubt, is the most environmentally friendly building material;
• The possibility of construction regardless of weather conditions and seasons;
• The lightness of a wooden frame and a house based on it can significantly save on the construction of a foundation;
• Profitability - not only due to the short duration of construction, but also the absence of the use of heavy construction equipment.

In addition, the use of Canadian frame technology in the construction of hotels allows us to build particularly durable, energy-efficient, earthquake-resistant and surprisingly attractive hotels - in the shortest possible time and at affordable prices!

Why choose us for hotel construction?

Qualified specialists with many years of experience

All materials used meet high quality requirements

Strict adherence to construction deadlines

Technical supervision at all stages of construction

We are ready to realize any architectural ideas

Flexible pricing policy and individual approach to each client

Is it possible to organize a hotel in an apartment? This question is of interest to more and more people. Demand for affordable housing is growing. Domestic tourism in Russia is developing. Therefore, this problem is of interest to many. How to make a mini hotel out of an apartment, so as not to incur endless checks and the wrath of neighbors? Read detailed instructions for beginners in this article.

Hotel business in last years undergoes major qualitative changes. Legislators argue that the bills they have adopted will not have a negative impact on small businesses. At the same time, representatives of this very hotel business comment on their initiatives in the toughest way.

In 2016 State Duma The Russian Federation in the first reading passed a law limiting the ability to make a hotel out of an apartment. Their actions (according to them) are dictated by the presence of a large number of complaints from the owners of residential premises. Entrepreneurs say that in this way the state tries to control entrepreneurs and increase tax revenues to the treasury.

Today, in order to open a mini-hotel in your own apartment, it is necessary to transfer the living space to non-residential. You can make commercial real estate located on the ground floor of an apartment building, or if there is a non-residential premises under the apartment. If your accommodation meets these requirements, then you are more fortunate than others. However, experts predict an increase in the number of enterprises that do not meet these requirements in the shadow economy.

Consider the requirements for mini-hotels at home in detail. As we wrote above, it is necessary to transfer the premises to commercial real estate. What happens if you ignore this rule? Firstly, any complaint from neighbors will cause big trouble. Secondly, there are very likely problems with tax office: fines are unlikely to be avoided. Thirdly, advertising an "underground" hotel is very dangerous. And permission to advertise is impossible to get at all.

In addition to the fact that the apartment should be located on the ground floor, it should have a separate entrance. It is assumed that the entrance through the entrance of the house will create inconvenience for residents. In addition, it should be understood that guests staying for several days in a mini-hotel should have access to it around the clock. Most entrances are equipped with intercoms, calls, with which they will become an inconvenience, both for the owner and for guests and neighbors.

The next step is paperwork. For the business in question, opening an individual entrepreneur or LLC is suitable. In this case, it is necessary to choose a taxation system. A simplified system would be appropriate. In any case, you will need an accountant to prepare financial statements. His advice should be obtained at the initial stage.

When developing a design project for a future mini-hotel, it is necessary to build on conditions that can provide comfort not only to guests, but also to neighboring apartments. Therefore, it is necessary to provide a lot of conditions:

1. Soundproofing. In average apartments with this parameter, everything is very bad. Modern soundproof materials will help to solve this problem, which not only do their job well, but also do not “eat up” the area. Remember that the paramount desire of guests is to get enough sleep. If you make excellent soundproofing, most of the problems with neighbors can be avoided.
2. Good ventilation. Living several guests in a small area means thinking through an excellent air exchange and air conditioning system. This is true not only in the summer, because in winter, as a rule, windows and vents are closed.
3. You need to consider storage space. The luggage of guests requires special attention. Tourists will need a place to store money, personal belongings and documents that they do not want to carry around. Places must be locked.
4. Kitchen. Modern requirements do not oblige owners to have a kitchen in mini-hotels if there is a canteen or cafe near it. But it is necessary to provide a place for making basic coffee, tea or instant breakfasts. The more you offer guests, the more customers you can attract.
5. Internet. Today, high-quality Wi-Fi is required not only for young travelers. Its power should be enough for the simultaneous use of all guests.
6. Location of beds. These requirements are prescribed by the norms: a single bed must be at least 0.9 by 1.8 m. The distance between the beds is at least half a meter.
7. Square. According to the laws, one guest must have at least 5 square meters of space.
8. Rest zone. In addition to the availability of sleeping places, you need to equip at least a modest place to relax. There can be sofas, armchairs, bedside tables, TV. In addition, it is advisable to provide minimal entertainment: magazines, board games.
9. Devices. Renting a laptop, iron, washing machine, etc. can bring significant additional income. Here - you are the owner, and you can decide whether to provide these services for free, or for an additional fee.
10. Bathroom. In addition to the constant observance of cleanliness in them, there are requirements enshrined in the norms of the SES: at least one toilet bowl for 12 guests; one sink for 6 people; one shower for 15 guests. Thus, if you plan to accommodate 15 people, you will need at least 2 toilets, 3 sinks and 1 shower.

In addition to the above, you will definitely need to decide how to wash and iron linen and towels. It will be an agreement with third party, or you wish to do it yourself, or with the help of a maid.

To begin with, it is worth noting that you most likely will not be able to make all the calculations as correctly as possible, arrange recreation areas and bathrooms with convenience and the ability to save space. A professional room designer will not require a large payment for this work, and the solutions he finds can allow you to accommodate a larger number of beds.

When it comes to choosing furniture, it is important to understand that the load on it will be enormous. Therefore, wear resistance is a fundamental factor, otherwise in a couple of years you will have to pull sofas, change the upholstery of chairs and repair tables with beds. Budget furniture options will reduce the initial budget, but in the end will hit your pocket hard when they soon fail. Focus on manufacturers who conduct product quality tests. Self-respecting factories even indicate the minimum service life of furniture.

We provide individual cabinets or shelves. There are not enough beds for the full comfort of the guest. He needs somewhere to put his phone, bag, other little things. Each guest should have a personal shelf by the bed, and it is better that it be a cabinet with a lock (in the case of separate rooms for one guest, a door that can be locked with a key).

Mattresses, pillows, bed linen. Today, furniture hypermarkets offer a lot of options for choosing the necessary things. So, a pillow can be bought at a price of 150 rubles. I must say that this is a good choice, because they will have to be changed more often than other things. Mattresses are a much more expensive purchase. To preserve their original appearance, it is recommended to use mattress covers that can be removed and washed or replaced.

Advertise a mini hotel

According to statistics, two-thirds of tourists book accommodation online. If you want to keep up with the times and not lose the lion's share of customers, you will have to take this factor into account. It is advisable to provide for the costs of creating your site, its promotion on the Internet.

You also need to place data about your point on booking sites. Placement in their databases is usually free, subject to a number of requirements (read on each site separately). It is better to apply a couple of months before the opening. But for the received guest, you will have to pay a commission, which can be up to 20%. The more popular the resource, the greater its commission. The most famous sites are Booking.com, Hotels.ru, ostrovok.ru, etc.

Modern mini hotels are considered one of the most promising species business. Many entrepreneurs, considering high profitability such a case, they are interested in how to open a mini hotel that will bring good profit. According to experts, a hotel in a tourist center or any major city will pay off in about 5 years. If you build a hotel in any other place, you will be able to return the funds invested in the business in 9 years.

Important Legal Issues

Before you open a hotel from scratch, you should register as a private entrepreneur, as well as present documents that confirm the ownership of real estate. In addition, it is necessary to agree on all important points with such authorities as SES, fire inspection and others.

Accounting can be kept according to the simplified taxation system, and absolutely same conditions, both for small hotels and for large hotels with a large number of rooms.

Choose a room

Some entrepreneurs are interested in how to open a hotel in an apartment. To do this, they buy communal apartments and equip them for hotel rooms. But in this case, serious problems with the BTI can arise. Of course, this problem can be solved, but it will take a lot of time and money.

Building a building for a hotel is too expensive. In addition, today it is difficult to find a free building plot in an area with developed infrastructure and excellent landscapes. Therefore, many mini hotels are equipped in basements, former dormitories, or they buy several floors in a residential building for this. In this case, this type of hotel will be called guest or furnished rooms.

When developing a business plan for a mini-hotel, do not forget to consider in which room you plan to open this establishment.

According to the state standard, the following requirements are established for the premises of a mini-hotel:

• Permanent power supply;
• Cold and hot water;
• The temperature in the rooms is at least 18.5 degrees;
• TV;
• Ventilation;
• Telephone.
• In addition, the hotel must be connected to sewerage. If it is not possible to connect to centralized sewer networks, a local treatment plant should be installed.

The hotel should be equipped with a separate room for washing clothes, usually a laundry room, as well as a lounge.

Where to begin?

Rooms: equipment and size

Rooms in mini hotels must comply with established requirements. The area of ​​a single room should not be less than 9 square meters. meters. In multi-bed rooms, one person must have at least 6 sq. meters. For seasonal business rooms can be equipped with a calculation of 4.5 sq. meters per person.

In addition, the equipment of the rooms must also comply with the requirements of GOST.

Each room must have:

• Cupboard;
• Bed;
• Chair;
• Table;
• Bedside table.

Bathrooms also have special requirements. One shared bathroom should be designed for ten guests. Similar requirements apply to showers. Therefore, order a high-quality headset from cabinet furniture manufacturers.

List of services

A modern mini-hotel as a business is a fairly profitable and promising direction. Services that are offered in hotels and mini-hotels are divided into mandatory and additional.

Mandatory services are:

1. Housekeeping;
2. Ironing clothes;
3. Wake-up at the personal request of the guest;
4. Timely change of bedding and towels;
5. First aid;
6. Responsible storage of valuables;
7. Internet access;
8. Taxi call.

All other services, such as a sauna, cafe, billiards or a swimming pool, the owners of mini hotels and inns can provide at their discretion.

Recruitment

Before you open a mini hotel in a private house with 10-15 rooms, you need to hire attendants:

• CEO. It could be your business partner. Salary 5 thousand dollars a month.
• Administrator. For this position, you need to hire two people who will work in shifts. These employees are usually paid around $400.
• Maids. If the hotel is small, three or four people are enough. They also work in shifts. Each maid receives approximately $200-$300.
• Accountant. A start-up hotel, which does not have a large flow of guests, can use the services of a third-party specialist. For his work will have to pay monthly 150-300 dollars.
• If you want to open a bar or cafe in a hotel, you need to hire a bartender, a cook and a waiter.

At first, mini hotels are usually family members and relatives of the owners. It is easier to negotiate with them about payment, as well as about working after hours. Many guests who understand the difference between a hotel and a hotel where the owners themselves work prefer to stay in such establishments.

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How to attract clients?

The hotel will be filled with guests at any time of the year, if you work out correctly client base. This should be done long before the opening of the hotel. Also, decide what you need to open a hotel that will be popular.

Usually families with children, travelers who prefer outdoor activities, as well as people who come to another city on a business trip, usually stay in mini hotels.

Clients can be attracted through:

1. Travel agencies.
2. Specialized sites on the Internet.
3. Joint ventures.

If you cooperate with a major travel agency, you can provide a large flow of customers. To work with them, you should provide a catalog with photos of rooms and prices for services.

Advertising plays an important role in the promotion of hotel services. You can advertise a mini hotel on the radio, on television, in the media or on the Internet. For this you will have to spend 1-2 thousand dollars a month.

Profit

All businessmen work for profit. If the work of the hotel is organized correctly, your income will be 40% of the invested funds. In order for your business to develop and bring good profits, you should consider the typical mistakes that other entrepreneurs make:

Don't skimp on hotel design. The unfortunate location of the rooms scares away the guests. Customers should not see carts full of dirty laundry or hear smells coming from the kitchen.
Do not employ unqualified or untrained personnel. This will allow you to avoid conflict situations with guests and maintain the reputation of the hotel.

The hotel business is quite a profitable business. If you have made a firm decision to work in this area, first familiarize yourself with all the intricacies of the hotel business and assess the situation that has developed in the market for these services. To build a profitable hotel business, you need to conduct a thorough marketing analysis. Its results will help you make the right informed decision.