High-quality business plan with pictures. Approximate (typical) business plan for a photo studio. Photo studio equipment

For creative individuals who own a camera and prefer a flexible work schedule, a photo shoot business is the best option. Especially considering the fact that its launch will not require large financial investments. To plan a successful start and development of your business, you need to draw up a business plan for a photographer who wants to receive a steadily growing income. Our sample business plan will clearly show what it takes to become a photographer and what is the potential profitability of this business.

Project Summary

Photo shoots are relevant in all medium and large cities of Russia. But the larger the city, the higher the level of competition. Let's consider a business option in photographs in a small town with a population of 80,000 - 100,000.

Direct competitors will be private photographers and photo studios.

Basic photography services:

• Wedding.
• Holiday photography.
• Children's and for newborns.
• Family.
• Romantic (studio and street).
• Individual.
• For pregnant.
• Thematic studio.
• Portrait.

In addition, clients can be offered the creation of a photo book, assistance in preparing a portfolio of a model, photo sessions in schools, kindergartens, photos for business (catalogs, presenters, corporate Instagram).

The target audience

• Girls 20-35 years old (50%).
• Married couples (20%).
• Parents of young children (20%).
• The rest (10%).

Individual photography is gaining popularity, so this direction has its own prospects.

Risks

• Lack of skills for a professional photo shoot. Solution: taking courses for learning.
• Damage to the camera or PC for photo processing. Solution: A professional photographer should have at least two reliable cameras.
• Big competition. Solution: high-quality development of a unique offer, interesting images, a high level of photo quality, a responsible attitude to one's work.
• Sharp decline in demand. Solution: niche analysis, identifying needs, receiving feedback from customers, adjusting the offer and pricing policy depending on the situation.

In order for a minimum of difficulties and barriers to profitable earnings to arise in the process of work, it is necessary at the very beginning to think over a business plan for a photographer with calculations, purchase equipment, calculate its potential profitability, work out a marketing concept for attracting customers and understand how profitable this business is, taking into account your specific needs. circumstances.

Registration

To start a business, we register with the tax authorities as an individual entrepreneur, which will save us from unnecessary taxes and reporting. In addition, an IP certificate can be obtained in a short time, simply by paying a state fee in the exchange of 800-1000 rubles. We choose the system of taxation of the simplified tax system + 6%. Next, you need to select the OKVED code, in our case it is 74.81 "Activities in the field of photographs."

No certificates, licenses, permissions from authorities are needed.

Preparing the space for photo shoots

Beginning photographers usually get started without this step. If there are no funds for your own studio, you can do without these costs. Then studio photography services can not be provided or you can agree to rent a room from an existing photo studio. A compromise option is also possible: studio photography is organized right at home. To do this, you need to spend money on design and equipment.

For a home photo studio you will need a room of at least 10 square meters. m, and in length it should be at least 6-8 meters, since the distance between the model and the photographer should be at least 4-5 meters.

Consider what is needed for a photo studio at home:

We have calculated the costs for a photographer, taking into account the availability of a camera and the necessary equipment, since a full-fledged business begins from the stage when you have already gained experience in this field. However, it is possible that it is planned to purchase new professional equipment. A professional camera with a set of lenses will cost about 150 thousand rubles. It is also necessary to have a semi-professional DSLR as a spare camera. Its price will be 45 thousand rubles. In total, 215 thousand rubles will be needed.

Staff

Naturally, for a business at photo shoots at the very beginning of activity, one photographer is enough, who can not only take good pictures, but also process photos with high quality.

All other functions can also be performed independently: searching for clients, processing photos, maintaining publics in social networks. When the number of clients exceeds the physical capabilities of the photographer, you can hire an assistant to process the photo. However, it should be borne in mind that the quality of the final photos should not suffer. This will badly affect your reputation.

If necessary, you can attract additional photographers and videographers for individual projects.

Marketing and Advertising

Even for such a small business, it is necessary to work on analyzing the audience and customer needs, experimenting with style and design, and, of course, evaluating competitors. At the very beginning of the work, it is necessary to analyze the strengths / weaknesses of competitors, what styles they use, what subjects they choose for photo shoots, what their pricing policy is, etc.

There are stable elements that everyone uses, but in no case can anyone imitate completely. It is important to develop your own unique plots for photo shoots, use your own elements in processing, and offer clients something creative and unusual. A little secret: follow the trends, study the ideas of the world's leading photographers, adapting them to your realities.

If you start as an experienced photographer, you can rely on your own base. Then you don't have to set a lower cost for the job.

These promotional tools, as we have already said, should be used from the 3rd-4th month of work. They are necessary for dynamic growth, attracting customers, promoting the image and creating constant demand. On a monthly basis, you need to allocate for advertising:

You can also consider promotions. For example, more than 5 photo sessions in six months - the next photo session with a 15% discount.

Income and expenses

So, in this paragraph, we make pivot tables for starting monthly expenses. We form a table with estimated profit and calculate the return on investment, as well as the payback period of investments.

Starting costs

The general table of starting costs looks like this:

It is planned to allocate 351,000 to start the business.

Monthly expenses include only the cost of changing cartridges (1,000), photo paper (2,000) and consumables (decor for a street photo shoot and updating the studio) + updating equipment, purchasing additional necessary goods. We will budget approximately 20,000 rubles a month.

Income

Since it will take more than one month to develop our image, we will consider the active period from the 3rd month of work.

Calculate the difference between income and expenses to calculate tax:

63,000 - 20,000 \u003d 43,000 rubles.

We calculate the tax payment:

43,000 x 0.15 = 6,450 rubles.

Thus, the net profit will be:

43,000 - 6,450 = 36,550 rubles per month.

Let's calculate the profitability:

(36,550 / 20,000) x 100 = 182%.

This is a normal profitability for such a business, since investments are minimal, and the cost of photo shoots is constantly growing.

Let's calculate the payback period:

351,000 / 36,550 = 1.82 months. During the first year of operation, all costs will be returned.

At least a year after the official start and active work of the photographer, it is planned to rent a separate room to house the studio for 2 rooms and earn not only on personal photo shoots, but also on renting it out. The main task is to win the “hearts” of photoshoot lovers, to develop professionally, to be unique in the performance of their work. In the process of growth, it will be necessary to hire workers who will help process and print photographs, make photo books and perform other support functions.

Eventually

A photography business is considered to be quite profitable, subject to high professionalism, high-quality equipment and, most importantly, a creative approach to work. Models and just lovers of photo shoots love changes and bold decisions. Thus, the photographer will not only gain a foothold in this niche and earn a certain profit, he can increase the geography of his services in the region and work throughout Russia, cater for expensive events of large entrepreneurs, pop stars, models and other individuals who are ready to pay sums from 4 for photo shoots. -5th and even 6th zeros.

In the future, opening 1-2 studios in the city, hiring additional employees, increasing the customer base dozens of times, training beginners in their own photography school.

We present a detailed business plan for a photography studio for beginners. Become the best among your competitors!

♦ Capital investment in a photo studio: 595,000 rubles
♦ Project profitability: 45%
♦ Payback period: 24 months

Many people think that in the era of development and availability of technology, the need for photo studios has disappeared. Actually it is not!

… although sometimes the average phone can take a photo no worse than a DSLR, the demand for professional services always remains.

The salons are approached by entrepreneurs who need to take high-quality photos for advertising, and ordinary people who prefer professional photographers.

If you decide to try your hand at this field, the first step is to draw up photography studio business plan.

Photo Studio Business Plan: Planning

This section of the business plan should contain information about all aspects of the future firm. Moreover, the description of the project is carried out in such a way that the photo studio is already open and functioning.

Project Summary

The shortest, but no less important section of a business plan.

The summary includes information about the location of the photo studio, work schedule, and project goals. 5-7 sentences are enough.
You will have the opportunity to reveal the topic in more detail later.

Example:

The current business plan describes the opening of a photographic studio N, located in the Moscow region.
Working hours: daily, from 11.00 to 20.00.
Project leader: Ivanov I.I.
List of business plan goals:

• meet the needs of private and legal clients in the provision of photography services at affordable prices;
• create a source of income;
• bring the company to a high level of profitability.

It is worth returning to the goals indicated in the business plan of the photo studio from time to time in order to adjust the course of the project development.

Marketing plan

An analysis of the needs of the population for a business plan in this industry demonstrates the following indicators:

• 40% of families own personal photographic equipment;
• the graph of demand for digital cameras is steadily growing;
• oversaturation with new brands increases the risk of buying low-quality equipment;
• more than 35% of photographers who provide services on a paid basis do not have the proper level and skills for work.

Based on this list of data in the business plan, it can be concluded that although people are buying semi-professional photographic equipment more and more, there remains a need for the services of professional photographers. At the same time, the supply market is rather poor for really high-level specialists.

The target audience

• freelancers;
• private clients for personal use (family shooting, pregnant women, love-story, thematic and others);
• organizations (for work - filling sites and catalogs, creating menus, presentations, promotional products);
• modeling and acting agencies.

Competitive advantages

Due to the fact that the premises for the photo studio are rented in the Moscow region, it is possible to set a relatively low level of prices for services for clients. This is a clear advantage over competitors, which must be indicated in the business plan.

At the same time, the photographer has numerous diplomas and certificates that confirm his high level of professionalism. Low prices for work will absolutely not affect the quality of the result.

In the future, during the development of the project, emphasis will be placed on innovations in the field of photography.

Due to the fact that all employees will follow fashion trends and introduce new technologies, the list of studio services will expand and the business plan will be supplemented.
For example, the introduction of product photography at a professional level will attract advertising agencies to cooperation.

The current business plan considers the following list of options:

1. Distribution of flyers in busy places near the photo studio.
2. Distribution of leaflets in the mailboxes of nearby houses.
3. Installation of a bright and conspicuous sign.
   If the studio is located in the yards or inside another building, there must be clear signs and banners.
4. Business cards printing.
   To start, 1000 copies are ordered. They are distributed in thematic places (cafes, shops of festive paraphernalia, offices) and distributed to all future clients of the photo studio.

room

Therefore, it is necessary to evaluate in advance all the factors important for work, indicating their list in the business plan:

1. Accommodation.
   If the studio is located in the city center, the rent will be more expensive. But at the same time, it will be easier for customers to find and get to you.
   In addition, such a location is more prestigious than on the outskirts.
2. Ceilings.
   An ordinary apartment is not suitable for decorating a photo studio.
   After all, it will be possible to fully place all the equipment only if there is at least three meters of space between the floor and the ceiling.
3. Window.
   To be able to work not only with artificial, but also with natural light, the studio should have several large windows.
4. Square.
   It is recommended to choose a room with a size of at least 60 sq.m. At the same time, additional space must be allocated for organizing a dressing room and a waiting room.
5. Dressing room.
   As in the photo studio itself, so in the make-up room there should be windows. Most professionals prefer to work with natural light sources.
6. Ventilation.
   It is important to be comfortable in the room for any number of visitors. This is not possible without good air circulation.
7. Electricity.
   A large number of working equipment of a photo studio puts a heavy load on the power grid.
   Make sure the wiring will pass this test.

All the tricks of repair in your own photo studio:

We watch a useful video and take note.

Equipment

At the opening stage you will need:

• a professional camera and a set of lenses (you can’t save on this item in any case);
• lighting equipment;
• several interchangeable backgrounds;
• design of a changing area for customers (curtains, mirror, hanger);
• administrator's workplace;
• a sofa and a table for the recreation area of ​​the guests of the photo studio;
• hanger.

Staff

"Every risk you take is worth it if it is the cause of your success and the good life."
Richard Branson

The business plan considers two options for organizing a new photo studio:

1. the entrepreneur acts as an administrator and selects a qualified photographer for the staff;
2. the entrepreneur himself acts as a photographer and hires an administrator to help manage the business.

Make-up artists and hairdressers can be invited to work as hired employees who will come on call. It is also possible that they work in a photo studio on a sublease basis.

The business plan must include a list of job responsibilities.

• Administrator.
  Coordinates the work of the photo studio, accepts and keeps records of orders, monitors compliance with sanitary and technical standards of work, pays wages to other employees, monitors the stock of consumables and replenishes them if necessary, answers customer questions about services, prices, responds to wishes, comments, resolves emerging conflict situations.
• Photographer.
  Develops the process of taking photographs, provides the necessary lighting for work, conducts shooting of various topics and styles in a photo studio, controls the work of models, responds to comments and wishes of customers, keeps records of orders, processes photos, is responsible for the timely issuance of finished materials, compliance with the technical rules for operating equipment photo studios, maintaining the level of cleanliness in the working area.
• Visagiste.
  Changes the appearance of a person with the help of cosmetics and make-up techniques, corrects flaws and emphasizes advantages, creates an image for thematic photo shoots, applies make-up, focusing on the wishes and comments of clients.
• The hairdresser.
  In the photo studio, the hairdresser mainly carries out styling of clients' hair for photo shoots, creating hairstyles to match the theme and image, focuses on the wishes of clients and the recommendations of the photographer.

Services

1. Photos of the documents.
2. Photo for booklets, leaflets, posters, calendars.
3. Field work at the client's events (presentations, competitions, exhibitions).
4. Offsite work on private holidays.
5. Photo shoots in the studio and outdoors: love stories, children's, group, personal, thematic.
6. Subject photography.

This will be sufficient at the stage of opening and achieving the stability of the project.

After some time, you can enter a list of additional services of the photo studio into the business plan: the work of a make-up artist, stylist, body art, henna painting, creation of photo books.

How to open a successful and competitive photo studio:

list of secrets from an expert!

Photo studio business plan: implementation

Opening calendar

The calendar plan is drawn up to control the stages of the business plan implementation.
Thanks to him, the responsible persons, the deadlines, the budget allocated for the work are specified.

Opening a photography studio can be broken down into the following steps:

1. Finding suitable premises for rent, signing an agreement with the landlord.
2. Repair in the room, bringing it into line with sanitary and technical standards.
3. Obtaining work permits from inspection authorities (SES, fire safety).
4. Purchase of equipment and furniture necessary for photography, administrator work, hired employees (hairdresser, make-up artist), design of a recreation area for clients.
5. Installation of furniture and equipment, interior design of a photo studio.
6. Search for employees in the staff of the company, training if necessary, passing a safety briefing, concluding contracts with hired services (including a security company).
7. Development and launch of an advertising campaign.
8. Start of the photo studio.

Opening costs

Name	Price, rub)
Documentation, creation of a business plan	30 000
Repair and decoration	150 000
Furniture	80 000
Equipment (list):
Camera	70 000
	90 000
Lighting equipment	150 000
Requisites for work	25 000

The figures in the business plan will vary depending on the region, the quantity and quality of equipment, and other factors.

Financial section of the photo studio business plan

Monthly photo studio expenses

Revenue and payback of the project

In the final part business plan for photography studio must contain a section with calculations of potential revenue and return on investment. The source of the data are firms similar to yours.

Statistically, a photo studio with proper business management and advertising pays off in 1.5-2 years.

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail

The total investment amount is 733,520 rubles.

The payback period starts from 10 months of work.

The term for reaching the break-even point is 4 months.

2. Description of the business, product or service

The activity of the photo studio is based on providing clients with professional photography in the interiors of the studio. The main advantage of studio photography is professionally set lighting and the use of additional equipment. In addition, studio photography provides more opportunities for the photographer's creative work, as it does not depend on environmental factors (for example, weather). In other words, the client gets the opportunity to take a large number of photographs in a short period of time against the background of various scenery using several images.

The cost of renting a photo studio varies from 1,200 rubles per hour to 3,000 rubles per hour.

The more interior zones, made in various stylistic directions, are presented in the studio, the more expensive is one hour of renting this photo studio. Also, the rental price is affected by the quality and cost of finishing materials and decorative elements. The studio, whose interiors are furnished with Italian furniture and author's decor from famous designers, will set a deliberately high price for the room. However, this requires a huge initial investment, which is considered inappropriate within the framework of this business plan.

The photo studio provides clients with two main services - photography with a full-time studio photographer and renting a studio to work with your own photographer. In both cases, the costs of using the premises are borne by the client. An approximate range of market prices is shown in the table below.

Studio photography includes various genres, the most popular of which are:

1. Portrait shooting;
2. Artistic staged shooting;
3. Shooting nudity;
4. Subject photography;
5. other genres.

For staged shooting, it is extremely important to have props and decorative elements that will create the necessary atmosphere in detail.

For subject photography, a special set of equipment is required. The purchase of such equipment will increase costs, which, however, pay off very quickly, since almost all enterprises and organizations that produce and sell goods order professional photography to fill websites and online stores.

3. Description of the market

The clients of the photo studio are both photographers and end users - customers of photo shoots. Among the latter, individuals and companies are singled out. Individuals usually order individual photography, family photography, photography of children. As for working with the b2b segment, orders are received either for corporate shooting of employees, or for professional shooting of products for an online store or website content.

The target audience is the determining factor when choosing the interior design of a photo studio. If your main clients are young people aged 18 to 30, then styles such as loft (brick walls, external wiring), vintage (underlined antiquity), country (rustic style), shabby chic (white and pink colors) will be popular. , a large amount of textiles, forged furniture). As for filling the interiors, such props as a motorcycle, a leather chair (the zone of a successful leader), a wrought-iron canopy bed, etc. will be in demand.

For family photography aimed at an audience of 30 to 45 years old, you need to set up a sofa, a soft area with an artificial fireplace, or a beautifully set dining table. Such styles as Provence, classic, modern will enjoy popularity.

The ideal option would be to reach a large target audience. This can be achieved through a variety of room design: for example, within one hall, you can create from 4 to 8 different zones. Each will be designed in a certain style using suitable props and other decorative elements.

If we talk about the statistics of studio attendance among various groups of the target audience, then about 50-60% of clients are girls from 18 to 30 years old who order shooting for posting photos on social networks.

As for the competition among photo studios, the main criterion for difference is the design of the premises. Not all studio creators are ready to invest in unusual and expensive props. In addition, some studios focus on only two or three types of shooting or work with a limited number of photographers.

Since there are 16-20 photo studios in a city with a population of about 1,000,000, we advise you to visit each of them before opening your own studio. This will help you evaluate the level of service of each competitor, see all the details and even the quality of the equipment used. In addition, by communicating with the administrator, you can roughly estimate the level of employment of each studio, and then analyze this data.

The competitive advantages of the studio are:

• Customer service quality.

Timely reminder calls, hospitable administrator, a tour of the filming space, the opportunity to relax and have a snack (tea / coffee / light snacks).

• Opportunity to order photography in the studio, and rent a room.
• High quality equipment.

Several sets of lighting equipment.

• Possibility of subject photography.

A separate set of special equipment.

• Additional inventory for spectacular shots.

The studio has a powerful floor fan and a smoke generator.

• At least 5 interior zones with unique props.

There are no analogues of decor and interior items in other studios.

• Possibility of taking photos in the bathroom.

Photo studio website with photos of interiors and portfolio of studio photographers.

4. Sales and Marketing

5. Production plan

It is more profitable to carry out state registration as an individual entrepreneur. Two main codes are indicated as the type of activity:

70.20.2 "Rental of own non-residential real estate"

74.81 "Activities in the field of photography."

Even if at the initial stage you decide not to form a staff of photographers, but only sublease, you should indicate both types of activity. The fact is that ordering photography from a studio photographer significantly increases the price for the client and, as a result, increases the profit of the studio owner. That is why, sooner or later, you should recruit a staff of photographers working under the brand of your studio.

After completing the registration, you need to select a room.

The room of the photo studio includes not only a room for photography.

Be sure to allocate a separate dressing room for changing clothes for clients, as well as for preparing for shooting (make-up, hairstyle, trying on images). In addition, the studio needs a bathroom. If it is technically possible, you can install a bathroom that will be used for filming and will become an additional element that sets you apart from the competition.

The total leased area will be from 80 sq.m. It is important to note that for this type of business, location does not play a decisive role. Therefore, you do not have to look for a room in the very center of the city. On the contrary, a room with the required ceiling height (from 3 m or more) and the absence of partitions over a large area is easiest to find in the industrial area of ​​the city. Photographers and clients allocate time in advance for photography, so they are ready to come to any part of the city. The main thing is that your studio should be easily accessible by public transport, and parking should be provided for motorists.

The next step is to renovate the premises. Despite the fact that the repair of a photo studio includes the organization of several zones, its cost will be moderate, since you are focusing on the appearance of the design, and not on the quality and reliability of the materials used.

To ensure that all finishing materials and decorative elements are harmoniously combined with each other, you should hire an interior designer. A design project with the selection of materials will cost you about 30,000 rubles.

The price of the project depends on the amount of space occupied. About 100,000 rubles will have to be allocated for finishing materials and labor. Props and decor should be bought by hand. In this case, you will be able to save a lot and keep within 150 thousand rubles.

Then you need to purchase professional equipment. It includes softboxes, reflectors, beauty dish, reflectors, etc. A more detailed list of equipment can be found in the investment table (section "Financial Plan"). Also, do not forget about the installation of sound equipment, since photography is always carried out with background music. The best solution would be to purchase Bluetooth speakers with the ability to connect from any portable device. Such speakers will cost about 15,000 rubles.

Do not forget about installing a Wi-Fi router. Your customers will appreciate the ability to scroll through their Instagram feed at any time or instantly post a couple of finished photos.

The next step is to find staff. You need to find two young people for the position of administrator. Indeed, it is better to hire guys, because the studio needs a person who can fix small problems in the equipment, advise the photographer on the use of equipment and call the master in time.

As for the formation of the staff of photographers, they must be carefully sought. You can hire individual photographers for each type of shooting. Thus, it will be easy for you to distribute orders, and each photographer will have the opportunity to become the best master in his specialization.

6. Organizational structure

The staff consists of administrative staff (studio manager and administrators) and photographers.

The head of the studio makes decisions on the internal content of the studio, on the replenishment or reduction of staff, on staff salaries. He chooses the main directions of development of the studio, specialization in the types of shooting. Determines the marketing strategy and ways to promote the studio. Interacts with the media, develops the brand of the organization, attends professional events, and is engaged in networking. In addition, the head manages the cash flow of the photo studio, distributes profits, regulates the cost of working capital. For his work, the head receives 30,000 rubles a month. If the profit received is insufficient to pay this wage, then it is reduced, which stimulates the head of the studio to work more in the next month or change the direction of the studio.

An administrator is a person who is constantly in the studio. He should be able to deal with studio lighting, know the intricacies of setting up equipment. His task is to record clients, receive visitors, show the studio, accept payment and ensure that all technical equipment is in good working order after shooting. In his spare time, he performs tasks assigned by the manager.

Since the studio works 7 days a week for 10 hours, two people are needed for the administrator position. Working hours - 2 working days after 2 days off. The salary is fixed and amounts to 20,000 rubles.

Photographers are the workforce of a photography studio. The staff of photographers can include from 1 to 10 people. Professionals unite in studios to work under a single brand. Their task is to maintain the reputation of the company with the high quality of their own work. Each photographer has his own camera and computer for photo processing. Finished processed photos of the client are marked with the company logo.

Each person periodically takes a photo for documents. Such photographs are needed when applying for a job, when entering any educational institution, when issuing an internal and foreign passport, passes, badges, medical certificates, identity cards, student cards and other things. It is quite difficult to make high-quality photos that meet all the conditions of bodies and institutions on your own, so there will always be a need for the services of photo salons.

According to experts, in the future the demand for professional photography and photo souvenirs will continue to grow. Such a business does not require too high costs and is highly profitable. In addition, you do not have to be a photographer and professionally understand this area, the business is quite easy to organize.

At first glance, the photo salon market seems to be already crowded, but with the right organization, you can find your niche and attract a stream of customers.

The amount of initial investment is 378 500 rubles.

The break-even point is reached On the second month of work.

Payback period: 9 months.

Average net profit: 74 000 rubles.

2. Description of the business, product or service

3. Description of the market

Photo salon customers can be segmented as follows:

• students;
• pupils;
• buyers of souvenirs and gift products for the holidays;
• business owners who need photos for leaflets and booklets;
• people who need photographs for documents (Russian passport, international passport, visas, military ID, student ID, police and civil identity cards, medical certificates, dignity. Books, passes, badges.

4. Sales and Marketing

5. Production plan

6. Organizational structure

A detailed calculation of the payroll for 24 months, taking into account the bonus part and insurance premiums, is presented in the financial model.

7. Financial plan

The forecast data was calculated based on average prices for goods and services. The composition of photo souvenirs includes mugs, T-shirts, stationery, photo frames with a specific image applied. The share of costs for the purchase of original products is approximately 10% of the total revenue. The greatest amount of profit is brought by the production of photos for documents. Once a year, the purchase of software in the amount of 8,000 rubles / year must be included in the cost amount, which is taken into account in the calculations. In addition, the costs for the purchase of paper and other materials necessary for the operation of the photo studio were calculated. Full payback of the project will come in the ninth month of work. The profitability of the business is 46%, and the expected average monthly profit of the project is 74,000 rubles.

A detailed sales plan for the 24th month, a forecast of investment efficiency and a calculation of business economic indicators are presented in the financial model.

8. Risk factors

Risks that may accompany your project at the stages of its launch and implementation:

• High level of competition. Indeed, there are many points for providing such services, but if you provide your service a little faster, better or cheaper, you will find your client;
• Equipment breakdown. You should be attentive to the purchase and verification of fixed assets, because the continued existence of the photo salon depends on their work;
• Bad job by the administrator. In order to avoid theft and work past the cash register, it is recommended to calculate consumables;
• Business seasonality. In months with low demand, it is recommended to hold promotions, diversify the range of services provided.

Attention! The free business plan provided for download below is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.

In conditions when amateur photography has become a public entertainment, the main income of a photo studio can only be professional photography for personal portfolios, promotional products, hiring a photographer to shoot reports, subleasing equipment and premises for photography.

In order to obtain the necessary information, you can download an approximate business plan for a photo studio on our website. And also get acquainted with the main key moments of the opening of the photo business and the main trends in its development.

Market analysis.

Classical financial analytics involves, first of all, the definition of a market segment. The main consumers of photo lab and studio photography services are medium and medium-high class advertising producers, companies themselves ordering such promotional products, novice photo models who need a high-quality portfolio, and, finally, ordinary people who want to have high-quality photographs in family albums.

The specific photo studio business plan will of course depend on your unique circumstances (city, competition, start-up capital, etc.), but there are a number of market strategy principles that must be considered in any individual circumstances.

It is important to establish contacts with suppliers of reliable, high-quality, modern equipment, since the specific nature of the business does not allow for average quality of photographs.

Relationships with customers must be built on the principles of contractual discipline: a professional studio must provide a quality service, the customer, in turn, is obliged to pay for the service in full and on time.

When opening a photo studio with the help of a business plan, you can analyze the market from the point of view of competition. Against the backdrop of the activities of most of the firms operating in the field of art photography, your photo studio should offer the most diverse photo advertising product.

This will allow the photo studio project to gain a growing perspective due to the b2b (business-to-business) principle, that is, the main focus on a business customer (advertising companies, firms that order their own photo advertising, entrepreneurs) with greater financial abilities than individuals.

The exemplary business plan of a photo studio given on this site directs the business organizer to be included in price competition: prices for certain types of photo services can be set 25-30% lower than the prices of competitive analogues.

The development of market relations stimulates the growth of the advertising business and the demand for advertising photo products, which will ensure a constant demand for your photo advertising services, and reduced prices will help you gain an initial client at the start.

Sample list of services provided:

• - Photos of the documents;
• - family photo;
• – shooting beginner models, creating personal portfolios;
• – photomontage services, creation of photo cartoons;
• – additional (non-core) services: instant photo, photo printout from media, artistic processing of original amateur photos, etc.

How to write a business plan for a photography studio with examples is given below.

• Yield.
• One hour of studio photography ~ 1 thousand rubles.
• Artistic and technical design of the finished material - another plus 200 - 300 rubles on top.
• Renting a studio to create a portfolio for a beginner model ~ 600-800 rubles. / hour.
• Average price level wedding / graduation album ~ from 1.5 to 2 thousand rubles.
• Possible park shooting in the summer season can give up to 4-5 thousand / day.

Good to know!

We respect your choice, but we want to remind you that the least risky, relatively easy and comfortable start of a business can be organized under the wing of a successful company on a franchise basis. We invite you to get to know.

Why it is easier and more convenient to start a business with a franchise can be found in the selection of articles published in the case studies section:

Approximate calculation of one-time and monthly investments.

• - rent of premises ~ 30 thousand rubles. / month;
• — repair, design ~ 60 thousand rubles. at the same time;
• - professional photographic equipment - at least 70 thousand rubles;
• — auxiliary equipment: racks, lights, accessories ~ 65 thousand rubles;
• — paper backgrounds ~ 15 thousand rubles;
• — administrative ~ 35 thousand rubles;
• — dressing room ~ 10 thousand rubles;
• – creation / promotion of the site and advertising ~ 50 thousand rubles;
• — photographer and administrator salary ~ 60 thousand rubles;
• — current materials ~ 10 thousand rubles.

According to statistics, the first few months of work the studio will be loaded no more than 3-4 hours / day.
About a year after opening, the workload can already be about 12 hours.
With a normal business organization, a new photo studio can reach a monthly income level of 150 - 200 thousand rubles. within 1 - 1.5 years of work.
Based on these figures, the payback period for initial and monthly investments will also be 1 - 1.5 years.