Business plan for an analytical laboratory. Diagnostic laboratory business plan (with financial model). Measurements and studies for licensing

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Medical laboratory business plan

Victor
Read the business plan purely for reference. Some issues needed to be sorted out. Quite interestingly written. Thanks for the materials provided.


Victor, thank you for your feedback. It’s good that you were satisfied with your acquaintance with the medical laboratory business plan. We hope this will improve your quality of life. We wish you success in business.

Medical laboratory business plan

Alexey
The idea in your business plan is very tempting. I got interested. It's great that there are people like you who share their experience in building a business. Thank you and good luck.


Alexey, thank you for your feedback and warm wishes. We hope that with the help of our business plan you will be able to open a medical laboratory in the shortest possible time. And just as soon bring it to a competitive level. We wish you all the best.

Medical laboratory business plan

Hope
Fine. Thanks a lot. I've been looking online for a good business plan for so long, and here you are - my salvation. Everything is so detailed, clear, concise. All questions were immediately removed.


Hope, thank you for your feedback and kind words. Creating a medical laboratory hides many nuances and pitfalls that are difficult to track without a quality business plan. It is great that you have chosen the right strategy for starting a business. We wish you success in all endeavors.

The main thing about the business plan of the medical laboratory

The basis of any section of medicine is high-quality and timely diagnostics. Before making a diagnosis, the doctor prescribes a lot of different tests to the patient, forcing him to lose a huge amount of time. Municipal polyclinics are not yet ready for a high level of service, and long queues, inattentive attitude of medical personnel - all this, alas, is the reality of our time.

Meanwhile, many people who value their time and nerves are willing to pay money for quality service. This explains the high demand for the services of private medical laboratories. This market segment is just beginning to develop, especially in regions where there is a clear shortage of high-quality medical services. And there is an explanation for that.

The opening of a private laboratory is associated with very serious difficulties in organizing this process. Obtaining a license to carry out this type of service is quite difficult. To do this, it is necessary to obtain permission from the relevant regulatory authorities, and, as you know, there are very big problems with this in our country.

Until the last drop of blood

Difficulties in organizing a chemical laboratory sometimes become an insurmountable obstacle for many entrepreneurs, despite the bright prospects in the event of a favorable end to the troubles. There is an alternative option: opening a room for blood sampling, which will then be sent for research to large laboratories. But even here there are no problems.

Yes, of course, you will save significantly, because you do not have to buy expensive equipment for analysis. But you will face another, no less serious task: ensuring the correct transportation and storage of blood. At the same time, the time for conducting the analyzes themselves will significantly increase, which is unlikely to suit your customers.

Another problem that many novice businessmen are unable to cope with is the high initial costs. In order to open a medical laboratory in Moscow or St. Petersburg, an entrepreneur will need at least 1 million dollars, in the regions the costs will be less - 200-250 thousand dollars. The organization of a laboratory as a business will be greatly simplified if you do not start acting independently, but buy a franchise of a well-known network operator. A business proposal to open a private laboratory under the name of a well-known brand is much more profitable.

What equipment and equipment will be required for a microbiological laboratory, how to calculate the costs of opening it - it is very difficult for a beginner to cope with these problems. But if he has at hand a competent example of a business plan for opening a medical laboratory for analysis with ready-made calculations, there will be no particular difficulties. In this document, the entrepreneur will find a lot of useful information for himself, which will allow him to avoid common risks and securely occupy his niche.

A ready-made business plan for a medical laboratory from scratch with examples of opening calculations

The proposed business plan for a medical laboratory will allow you to start your own business in the field of private medical care for the population. You see how often it happens that our fellow citizens do not want to go to state medical institutions, some of which are equipped in the old fashioned way. And trust is given to real professionals, with the latest equipment and accurate research results, many dream about it. This business is promising, because science does not stand still, and people want to accurately diagnose their ailments and detect diseases at an early stage.

This document will help you focus on the essentials. Innovative research is constantly emerging that allows you to create new devices with which you can get ultra-accurate test results. And it is in your power to create such an institution that patients will trust and which will be able to conduct sampling, ranging from a general blood test to the most complex biochemical studies.

You can study the finished document on our website. Good specialists, experienced workers, who necessarily have a medical education, sterility and compliance with the strictest standards when taking tests, will allow your medical institution to become famous. People will strive here to take paid tests and get accurate results. The equipment should be purchased expensive and modern, and it is important that it is on site that the main work on processing analyzes is carried out. In difficult cases, samples should be sent to other laboratories, while ensuring proper transportation. This is a profitable business, moreover, it is so necessary for hundreds of thousands of our compatriots.

• periodic newspapers and magazines;
• websites of news agencies;
• sites of clinical diagnostic institutions.

• federal laws;
• Civil and Tax Codes of the Russian Federation;
• Decrees and orders of the Government of the Russian Federation;
• letters and orders of the Ministry of Health and Social Development of the Russian Federation;
• etc.

• Federal State Statistics Service and its territorial bodies;
• Wikipedia.org etc.

• analytical reports and data of independent experts;
• reports of public authorities;
• financial statements of companies;

Description of the business plan

For all key issues, this business plan is typical - its implementation is possible in any subject of the Russian Federation. When drawing up the financial plan, the values ​​of the parameters that determine the regional specifics (rental rates, wages, the level of effective demand) were taken in relation to Moscow.

Target

This business plan is an economic rationale for investing in the opening of a clinical diagnostic laboratory.

The business plan includes:

• analysis of the Russian market of commercial laboratory diagnostics;
• analysis of assortment and pricing policy in the market of laboratory diagnostics;
• profiles of the main players;
• description of the project concept;
• calculation of financial indicators;
• project evaluation and risk analysis.

Project concept

The concept of the project is basic. If necessary, it can be easily adjusted, while all financial indicators of the project can be automatically recalculated using the attached model, see below "Features of the business plan").

This business plan assumes the opening of a clinical diagnostic laboratory (CDL) for conducting research, both with a preliminary sampling of biological material, and as an outsourcer based on material received from third-party organizations.

The assortment of the diagnostic laboratory will include the most demanded groups of examinations, as well as additional services for sampling, both with subsequent examinations and without examinations, with the issuance of samples to clients. In addition, CDL will provide a number of additional services, such as courier delivery of test results, home visits for biomaterial sampling, translation of test results into foreign languages, etc.

Enterprise type: clinical diagnostic laboratory for research

Location of the project: Moscow city

Project start: March 2011

Enterprise specifics: the main flow of research falls on samples coming from outside organizations, the provision of services for the collection of biological samples is a secondary function for the CDL. The study is carried out through the use of automatic analyzers and other high-tech laboratory equipment, which significantly reduces the time of the study, contributing to an increase in the flow of orders

Leased area: total - ... sq.m, including production area - 292 sq.m, common utility and administrative premises - ... sq.m

Rent terms: long term rental

Demand structure: biochemical research - ...%; hematological studies - ...%; urine tests - 10.5%; diagnostics of infectious diseases - ...%, etc. The business plan covers more than 20 types of research and services.

Average number of clients: gradually increasing from... people/day in 2011 to... people/day in 2018

Average check: for basic services - ... rub., for additional services - ... rub. (the average bill is calculated automatically in the financial model based on the specified parameters and varies depending on the cost of certain types of services and the demand distribution forecast)

Features of consumer behavior of target customers: the need for a wide range of services provided; the need to conduct a large amount of various studies; preference for the quality and accuracy of the result; confidence in high-tech research methods; saving time on waiting for the results of research conducted by government agencies; the priority of the comfort of receiving the service and the convenience of the location

Basic equipment: high-tech medical laboratory equipment, medical equipment for the collection, storage and transportation of biological material samples, ...

Investment budget: ... mln. rub.

Credit: 60% of the investment budget, term - 3 years, rate - 18% / year, grace period for repayment of the principal debt - ... months, late payment penalty - ...%.

State: ... people, organizational groups: administration; accounting; medical staff, courier service

Working mode: daily, from 9 a.m. to 8 p.m.

Start of activity: .... 2011

Business plan features

1) The business plan is developed in close collaboration with current executives and industry experts.

2) Financial calculations for the business plan were carried out using an Excel model that is
developed by Inventica.

3) The financial model is 100% automated

• Project parameter values included in this business plan are subject to change.

• The total number of parameters entered into the financial model is more than 500 (the month of the start of the project,

• Changing any of the project parameters leads to automatic recalculation of the model.

• The ability to quickly recalculate allows you to independently calculate various strategies and

Thus, you get a universal decision-making tool with which you can adjust the concept of the project, choosing the optimal values ​​for the parameters of your future business.

The financial model is attached to the business plan.

Medical services have always been a profitable business. In this activity, a special place is occupied by diagnostics, in which medical laboratories play a significant role. The business plan of the medical laboratory proposed in this material will allow you to carefully calculate the costs of opening, draw up a laboratory budget for analyzes and calculate the profitability of the enterprise.

Summary

The creation of a laboratory does not require special knowledge in the field of medicine from the founder, it is more important to know the algorithm and legal conditions for the creation and functioning of an institution as a business organization.

This business plan for a medical laboratory with calculations is a document for practical guidance in establishing an institution and can be used in negotiations with investors and other interested parties.

The opening of the laboratory involves the solution of the following social and entrepreneurial tasks:

• Meeting the needs of citizens in conducting diagnostic medical research.
• Creation of new jobs for qualified medical personnel.
• Replenishment of the budget with tax revenues from a highly profitable enterprise.
• Extraction of profit.

The project implementation costs are financed by a bank loan of 1,470,000 rubles at a rate of 14% per annum.

The total estimated cost of the project is 1,470,000 rubles with a life cycle of 2 years.

During the investment period, the bank will be paid interest in the amount of 94,500.12 rubles. Their payment begins from the 1st month, which allows us to simplify the methods for calculating cash flows and discounting the loan used in this business plan.

Under such conditions of financing and the estimated forecast of receipt of income from the functioning of the laboratory for analysis, the payback period of the project will be:

• From the beginning of practical activities under the project - no later than 4 months.
• Taking into account discounting – no later than 2 years.

Over the life cycle, the overall economic effect will reach 21,459,843.65 rubles.

Description of the object

In modern medicine, diagnosis is one of the main factors in the successful treatment of patients. Unfortunately, testing services are not always readily available due to the overburdening of existing medical laboratories. That is why the creation of a modern laboratory for analysis is, first of all, a socially significant project that allows reducing the overall burden on institutions operating in this field of activity.

The provision of laboratory analysis services is an extremely complex activity in terms of administration, both at the initial stage of a project and during the operation of an institution. The creation of a laboratory requires a lot of approvals, compliance with the standards and procedures provided for by domestic legislation.

The selection of personnel is of paramount importance for the normal functioning of the laboratory. They must not only be highly qualified, but also be ready for continuous professional development, which is due to the high frequency of updating the technologies used in laboratory activities, equipment and the very content of work in this area.

It is important to take into account that, according to statistics, over 70% of patients applying to medical laboratories are women. This fact must always be kept in mind when planning the premises of the laboratory, arranging their interior and selecting personnel.

Market analysis

Russia in the issue of creating a network of private medical laboratories, improving their equipment is in line with global trends. All new institutions are emerging and successfully functioning in the country, which are mastering the most complex tests and comprehensive medical research.

Conventionally, the domestic market of medical diagnostic services is classified into two categories:

• Instrumental laboratories specializing in functional (visual) diagnostics (70% of the market).
• Laboratories specializing in the analysis of biomaterials. They perform cytological (microscopic), hematological, biochemical, molecular genetic, immunological and microbiological studies.

Medical diagnostics as a business is one of the three leading areas in the development of Russian private medicine. In dentistry, it occupies 60% of the market, gynecology - 20%, in the general structure of medical services - 10%. Experts estimate the annual growth of participants in the laboratory services market at 170 institutions. To date, there are over 11.5 thousand medical laboratories in the country operating in various areas, although there are only about 1 thousand private ones. However, they carry out about 70% of research conducted on a paid basis.

The rate of growth in the number of private laboratories is ambiguously reflected in economic statistics. According to some experts, the annual growth is 10%, which is slightly higher than the global average of 7%. According to others, our market adds 15% every year, and in large cities - up to 30%.

In this service sector, 2 main trends are fixed: centralization and automation of ongoing research. This is manifested in the expansion of the range of ongoing research, the development of innovative technologies for analytical and laboratory work, and the improvement of the general culture of patient care. Analysis laboratories are increasingly introducing into their practice remote methods of interaction with medical institutions, based on the use of modern means of communication and data transfer technologies.

According to the results of assessing such indicators as the total population of the country, the demand for medical laboratory services, the existing trends in the market, the demand for increasing their number is 10-15% per year.

Object characteristic

A medical laboratory is an institution that conducts medical analyzes and research commissioned by the main consumers of these services: citizens and medical institutions.

The implementation of the laboratory creation plan includes the following main activities:

• Administrative and legal registration of business: obtaining a license, permits for its conduct from the State Fire Supervision Service, SES and other competent authorities.
• Selection of premises and bringing it into line with the requirements of the SES.
• Purchase of equipment and materials.
• Purchase of equipment.
• Installation of laboratory equipment and necessary communications.
• Selection and training of personnel for the laboratory.
• Organization of advertising and marketing activities.

In this segment of the business, 2 forms of its organization are most common: the creation of a laboratory or a treatment room.

The second format is simpler and more economical. And the creation of a laboratory for analysis will create a business that can be developed for decades. Of course, such an institution will require much more investment than a treatment room.

Room selection

The premises for the medical laboratory must be selected, guided by the requirements of the SES. From the point of view of work comfort and business demand, the best option is a room with an area of ​​at least 100 square meters. m, located near public transport stops in places with high traffic. A mandatory requirement is the presence of a separate entrance and bathroom. Indoors, it is necessary to make the wiring of the plumbing system and be sure to install a telephone.

Today, medical laboratories operate in two main profiles:

• PCR studies (polymerase chain reaction) aimed at detecting DNA.
• Carrying out enzyme immunoassay (IFL), which allows to establish the presence of antibodies to specific proteins or their pathogens.

In terms of costs, these types of laboratories are practically equivalent, although they differ in the distribution of expenditure items for the purchase of equipment. In addition, in the second case, more funds will be spent on the premises, because there are very strict PTB requirements for performing PCR.

Purchase of equipment

Medical laboratory equipment is not in short supply today. There are many types of domestic and imported equipment on the market in the widest range of prices. Our equipment and materials are practically not inferior in quality to imported ones, since the vast majority are produced under licenses, but their cost is 20-30% lower. It should be borne in mind that the price of reagents for the laboratory exceeds the cost of test tubes and other laboratory glassware.

The cost of opening a treatment room is significantly lower and may not exceed 450-600 thousand rubles. Such an object pays off in no more than one and a half to two years.

On average, the implementation of a project to open a medical laboratory can take from two to three weeks to six months. Basically, it depends on the quality of staff training.

Recruitment

This stage of work is one of the most important in the project, because it affects not only the time spent on the implementation of the business idea, but also the success of the facility.

For the qualitative organization of the activities of the laboratory, this business plan provides for the establishment of three doctors, two nurses working in shifts, and a cashier-administrator on the staff of the institution. Recruitment of personnel is carried out on a competitive basis in compliance with the established requirements for the qualification of specialists for this type of activity.

Couriers who are not included in the staff of the institution and perform work under a contract may also be involved in the work of the laboratory.

Marketing and Advertising

In order to promote the laboratory services on the market, throughout the entire period of its operation, the following is carried out:

• Advertising activities in kindergartens, schools, residential areas.
• Distribution of leaflets and booklets in medical institutions.
• Advertising in local media, including radio and television.
• Printing and distribution of business cards.
• Development of a website with online registration services for the provision of laboratory services.

Technical and economic characteristics of equipment

For a medical laboratory, the main types of equipment are:

• Medical microscope.
• Leukocyte formula counters.
• Thermal cyclers and analyzers.
• Thermostats air, water and dry air.
• Shakers and centrifuges.
• Water distillers.
• Scales, thermostats and dispensers.
• Magnetic mixers and vortexes.
• Special equipment for PCR.
• Lighting equipment.
• Ionometers and pH meters, etc.

Depending on the prevailing profile of the laboratory, this list may change qualitatively and quantitatively.

Financial plan

The sales forecast for laboratory services in this business plan is calculated based on data for 2016, namely:

• Service demand analysis.
• Analysis of the provision of services in the market.
• Conclusions about the balance of the services market.

When compiling the forecast, the lowest profitability indicator of the enterprise at the initial stage of the project implementation was used.

This forecast is based on information about the average prices for medical laboratory services in the country.

Based on these data, for the billing period, the medical laboratory will provide services in the following volumes:

The total cost of the project will be:

Thus, the object will reach the break-even point no later than 4 months after the start of operations. During this period, the company will receive a profit in the amount of 1,052,094.33 rubles. After the end of the lending period, it will increase to 1,722,426.67 rubles.

The total gross profit of the project is 39,880,500 rubles.

conclusions

An example of this business plan for a medical laboratory clearly demonstrates that this business is in demand in society and extremely profitable. Its profitability is determined by the objective conditions of the country's economic and social development. The level of competition in this market allows us to consider the medical laboratory as a promising business in which all investments are quickly paid off and which is not subject to critical risks.

The complexity of business administration will require high responsibility, perseverance and dedication from the founder. The algorithm for opening a medical laboratory requires careful study and calculation of all the components recommended in this document.

Medical laboratories are an integral part of the healthcare system. If earlier these organizations belonged only to the public sector, now any entrepreneur can open a laboratory under certain conditions. The main requirements are the presence of certain qualifications and the necessary financial amount for starting investments. The medical laboratory business plan is designed to study marketing and financial issues and help determine the potential economic impact of the project.

Medical laboratory as a business object

Diagnostics is one of the promising areas of modern medicine. For the full development of this industry, medical laboratories are needed that serve to conduct tests and procedures. The main target audience of such a laboratory will be ordinary citizens, medical centers and clinics. Unlike a simpler and more economical treatment room in terms of investment, the laboratory will be quite an expensive, but promising undertaking. First of all, this is due to the need to purchase a number of professional equipment and equipment of a serious analytical base.

Most entrepreneurs decide to get a loan to open a laboratory. The optimal period during which the investment will pay off and the company will begin to bring a stable profit is 24 months. It is for this period that it is worth getting a loan, having previously studied the offers that are valid for small and medium-sized businesses.

The main areas of research that fall within the scope of most laboratories are as follows:

When opening a new object of entrepreneurship in the field of medical research, you can choose several main directions, further expanding the area of ​​​​activity. To determine the specifics of the activities of the future laboratory, they first study the current market trends and dynamics of the industry, including the balance of supply and demand. Most laboratories specialize in one of two main types of research:

- polymer chain reaction (or PCR) - detection of DNA of pathogens of certain infections, etc.;

- ELISA, or enzyme immunoassay. This type consists in the detection of antibodies to pathogens or specific proteins.

Both methods of research are used equally actively. The total investment in opening a laboratory of any type will be approximately equal, but in the first case, the purchase of equipment will require more investment, while research of the second type provides for a greater number of technical requirements for the premises.

Services to be provided by the medical laboratory

The list of basic services should include the following methods of laboratory diagnostics:

Comprehensive provision of all services in one clinic can become one of the success factors of the new laboratory: the more comfort in passing all the procedures and obtaining results is provided to clients, the more chances the company has for a quick promotion in the market. To improve service and attract customers, it is possible to automate the process of notifying patients about the results of examinations as much as possible: introduce a personal account system on the website or report in the form of SMS.

The main activities of the country's leading laboratories are presented in the video:

One of the winning points of any modern laboratory will be the execution of work in the shortest possible time. Due to the increased demands of modern customers, an organization that issues test results within a few hours and offers a complete diagnosis of the body during the day will be in demand.

The price aspect is an equally important factor that all potential customers pay attention to: in addition to the quality and speed of services, this criterion will be decisive for most patients. At the first stage of the laboratory's work, it makes sense to set prices slightly below market prices, which will attract a potential audience. But too low cost of services can make the work of the organization unprofitable. Therefore, it is imperative to carefully plan all financial costs with all existing risks.

At the initial stage, it is important to properly organize the work of the laboratory and provide for the flow of customers in such a way that queues do not form near the treatment rooms. Although laboratories are still not widespread enough today, customers are very demanding on the comfort and quality of services provided.

Studying the level of competition, we can conclude that the market is still not sufficiently filled with companies of this kind - at the moment there are only a few large network laboratories and a small number of small ones. Therefore, in a relatively free market, a new participant has the opportunity to take his place. One of the factors that caused such a slow filling of the industry is the high cost combined with a long payback period. So, with a successful start, the company will reach the breakeven point only after 1 year. According to approximate estimates, it will take up to 2 years to fully return the invested funds (especially if a bank loan was used) and achieve a stable level of income. A more profitable option for financing a new enterprise would be an appeal to an investor. As a rule, such profitable and sought-after areas as medical tests have a chance to receive help from investors and participate in government scholarship programs. To be approved for a loan, investment or grant, you need to have well-founded financial calculations that compare future costs and benefits and take into account the potential level of risk.

To start a successful business, its founder must not only have a medical education, but also have certain experience in the field of diagnostics, as well as knowledge in the field of the modern healthcare structure. A significant plus will be experience in a managerial position in a laboratory or a regular clinical hospital.

Stages of a business plan for a medical laboratory

The organization of such a medical structure involves several standard sequential steps:

– registration of a medical license, permits of the fire and sanitary services;

- rent or purchase of premises and its repair in accordance with the requirements of the SES;

- conducting communications;

— purchase of equipment;

- recruitment of employees;

If we distribute all the upcoming stages of discovery and development by time frame, they can be summarized in the table:

Thus, all preparations for the opening of the laboratory, the start of its work and the receipt of the first results will take up to 2 years. If the range of services is reduced and includes only certain areas, a year later it is possible to achieve self-sufficiency for the enterprise.

Laboratory room: selection and preparation

The choice of premises will be one of the first and key tasks for the founder of the future laboratory. Its area must be at least 100 sq.m. It is obligatory to have a separate entrance, ventilation, a sufficiently powerful power supply, a bathroom, as well as uninterrupted water supply. Due to the peculiarities of the laboratory's activities, a good distribution of water for sinks is mandatory, therefore, at the stage of buying a room or signing a lease, it is necessary to find out if this is possible. In a medical laboratory, there should be no sudden voltage drops, so it is necessary to check all electrical equipment and acquire alternative energy sources.

The technical requirements also provide for the issue of the neighborhood of the laboratory with residential premises - the organization must be equipped in non-residential premises. It is allowed to open it in a residential building. But in this case, a separate entrance is required. When opening a medical facility in a residential building, the requirements of the regulatory services for technical conditions will be more stringent.

The geographical location of the laboratory is also important - it is desirable that it is not located in a remote area of ​​the city. The best places to open will be the center or a vast residential area of ​​the city, where potential customers can easily reach at any time.

Technical equipment and equipment

Laboratory equipment includes a standard list of instruments:

• – medical microscope;
• — thermal cycler for amplification of nucleic acids;
• - dry air thermostat;
• - water distillers;
• — analyzers;
• — magnetic mixers;
• - weighing equipment;
• — equipment for PCR;
• — water thermostats;
• - rotamiks;
• - illuminators;
• - leukocyte formula counters and more.

In addition to these basic instruments, you need to purchase less expensive accessories and consumables: test tubes, containers for collecting samples and various laboratory glassware, tips, pipettes, cartridges, X-ray film positioners, electrodes, solutions, lipoproteins, and more. To facilitate the process of acquiring the equipment necessary for the operation of the laboratory, you can contact the procurement specialists. For a set commission, such companies make out the purchase of all the necessary equipment, control its delivery and installation.

Laboratory staff

The size and composition of the laboratory staff will depend on the planned scope of work and the range of services provided. The average team will include 5 specialized specialists (3-4 doctors, a nurse) and one or two administrators. Sometimes, for example, when working in the capital or a large metropolis, it makes sense to expand the profile of the laboratory by including more specialists in the staff.

Each employee must have experience in the relevant industry in a similar position. For each member of the team, it is mandatory to issue sanitary books. In addition, all information about registered employees is submitted to the Pension and Insurance Funds.

Registration of the laboratory

Obtaining official status is a prerequisite for the creation of any project. The structure related to the medical system must be formalized as an LLC - other options are not allowed in this case.

To register a company as a limited liability company, you have to go through a number of standard procedures and prepare a package of documents. It consists of the following items:

- application for registration of LLC. It is filled out according to a special form, which includes information about all founders, official name, legal address and other details, including the activity code according to the current OKVED classifier (http://www.consultant.ru/document/cons_doc_LAW_163320/). In this case, code 86.90 "Activities of medical laboratories" is usually used);

• - the charter of the future organization, which prescribes its concept and main features of the activity;
• - the decision to establish an LLC;
• - decision on the appointment of the head - the document sets out all the personal data about the named person;
• - minutes of the meeting of founders, if there is more than one founder;
• — confirmation of the contribution of the authorized capital (minimum 10 thousand rubles);

A special medical license will be mandatory, which is issued by the Ministry of Health upon the preliminary application of the founder of the laboratory. Before issuing such a license, the founder of the organization must bring all the technical conditions into compliance and prepare the required package of documents. You should first study the federal law "On licensing certain types of activities":.

According to the norms of the relevant ministry, the package of documents for obtaining a license consists of the following items:

– the main constituent documents of the LLC;

– registration documents, including a certificate of registration, registration with the tax authorities;

- codes of the State Statistics Committee corresponding to the selected activity;

- documents for the premises - a certificate of ownership or a lease agreement;

– confirmation of the availability of material and technical equipment, which is provided for by law (a register of fixed assets, a contract for the maintenance of medical equipment,

- permission of SES;

— documents on the necessary qualifications of the manager, including a document on education, a special certificate and a work book confirming work experience;

— documents on education and work experience of the laboratory staff;

- receipt of payment of state duty.

The term for issuing a license is from 30 to 45 days. The cost of the procedure is 6 thousand rubles. Before issuing this permit, the premises of the future laboratory must be fully prepared for work - the ministry's specialists are studying the logistical preparation and compliance with safety standards.

The business plan from the very beginning of the activity is presented in the video material:

Promotion and advertising

The main task of advertising is the formation of consumer opinion among the population. With the increase in the number of participants in this market, advertising has become a necessary element in the development of the company. The main goal in this case is to convince potential customers of the need to contact the services of a particular medical laboratory. This will serve as such advertising methods:

– creation of the laboratory website and its promotion in the network;

– dissemination of information in places with a large number of potential customers - in schools, kindergartens, clinics. It is very beneficial to establish cooperation with several enterprises, whose employees will be able to regularly take tests and undergo the necessary health checks. Large groups of customers can be offered advantageous discounts;

In order to expand the services of the laboratory, it is possible to establish cooperation with local private clinics, which can refer patients for testing to a specific structure. This method is very effective, as it is known that, on the recommendation of his doctor, the client is ready to visit even a remote and more expensive laboratory. Therefore, as practice shows, it is this method of promotion that will become the most effective.

Financial questions

The financial aspects of opening a new clinic should be considered, starting with an examination of the prices in the industry. Taking into account the existing price aspects in the industry, an approximate price list for services will be as follows:

The list of procedures that the medical laboratory will offer patients will be much wider - a specific price list can be modified and expanded. But the average prices for standard procedures will not differ significantly from those existing on the market. In this case, the price should depend on the size of the cost of each procedure. For example, if a standard analysis for infections at a cost of 50 rubles, then its reasonable retail price is from 158 rubles. Thus, having a net profit of about 100 rubles from each such procedure, after 12 months you can recoup all the initial investments.

The following is a calculation of the projected volumes of laboratory services and the expected income. In order for financial information to be as reliable as possible at the time of entering the market, the lowest profitability indicators are used in the calculation. The main data that will be relevant at the end of the first and second years of the laboratory's work are presented in the table:

According to preliminary data, with the successful development of business, the annual increase in the volume of services and their consumption in this sector should be 1-10 percent, depending on a number of objective and subjective factors. Under such conditions, annual sales volumes will reach 28.8 million rubles or more.

The costs involved in opening a medical laboratory can be divided into several main groups. If we consider all upcoming costs systematically, we can distinguish the following categories:

Tax deductions will be a mandatory item of expenditure from the first month of the laboratory's operation. The main taxes for the laboratory are as follows:

After all the calculations of investments that are to be made at the initial stage and later in the process of developing the enterprise are made, they calculate the amount of credit that the founder needs to take on credit. According to average estimates, the development of the project will require loans in the amount of up to 3.9 million rubles for a period of 24 months and an interest rate of 14 percent.

Since, according to preliminary estimates, the break-even point of the project will start from the 4th month of the laboratory operation, it is from this moment that the profit is calculated. Thus, the first profit should be 1.23 million rubles. By the end of the lending period, according to the plan, the profit should increase to 2.4 million. Given that the monthly payment of expenses will reach approximately 690.3 thousand, we can make a forecast of the final gross profit - its size will be approximately 5.77 million rubles . The total profit of the project, according to an approximate business plan, will be equal to 33.16 million.

When calculating the estimated profit and evaluating the timing of the company's self-sufficiency, it is worth paying attention to the main risks that take place in the industry. First of all, they include a high level of competition, expensive market entry and the presence of significant administrative barriers - the need to obtain licenses and numerous permits.

Taking into account all the studies and calculations carried out, we can conclude that the medical laboratory is highly promising and profitable as a type of activity. At the same time, there are a number of risks and technical difficulties that the founder of such a structure faces. The main difficulties are the high requirements for the technical equipment of the laboratory, as well as the high threshold for entering the market.

On the video: Medical franchise business

Modern medicine begins with high-quality diagnostics, which, in turn, is impossible without tests. Not every modern person wants to spend hours jostling in a crowd of elderly women who are always dissatisfied with something, another thing is to quickly donate blood on the way to work in a cozy office with polite staff, and in the evening receive a message by e-mail: “You are healthy, but if possible, eat more vitamins and walk in the fresh air”. It is according to this mechanism that the laboratory of analyzes should work.

Market research

Today, people who earn money are very attentive to their health, because the money for prevention and examination is not as large as modern treatment. That is why the market for laboratory diagnostics is beginning to gain momentum. Today, there are still many cities where private treatment rooms are a rarity. This indicates that the opening of an analysis laboratory is a profitable and sought-after business.

To organize this business, it is necessary to determine the form of organization:

• Biomaterial sampling room. The main task of such an office is to take biomaterials and send them for analysis to another laboratory. In this case, the entry threshold is the lowest - there is no need to purchase expensive equipment, hire narrow specialists. The main thing is to provide the necessary conditions for the transportation of analyzes and their safety.
• medical laboratory. This type of business requires the purchase of high-quality expensive equipment (oshers, thermal cyclers, analyzers, readers, robots, etc.), therefore investments for the organization of the laboratory are very large - from 1.5 million dollars in million-plus cities and 200-250 thousand dollars in the regions. On average, the profitability of such an institution is low - 15%, and the payback period is 5-7 years.
• treatment room. The level of investment in such an office is lower than the organization of the laboratory, so this is a more common form in recent times. To organize such a business, you can buy a franchise from major participants in the laboratory research market. The entry threshold is 40-60 thousand dollars. The payback period for a treatment room is 2-4 years.

Paperwork

Before opening an analysis laboratory, it is necessary to issue a License for clinical laboratory activities, since the provision of laboratory medical services in our country is subject to mandatory licensing. The license is issued by the Federal Service for Supervision of Social Development and Health. Issued for 5 years.

Then it is necessary to obtain permission to carry out activities from the sanitary and epidemiological supervision and from the fire service.

If you plan to operate under the terms of a franchise, the franchisor will take care of obtaining the documentation, but in this case it will increase the lump-sum fee.

Premises selection

The premises may be rented or owned. His choice should be influenced by a number of factors. The room must comply with all safety standards (square area from 30 m², separate entrance, availability of communications, etc.). But keep in mind that in addition to the standard norms, you should start from the convenience for potential customers when choosing a location. The laboratory of analyzes should be located near transport interchanges, have parking.

Formation of a service profile

The next aspect is the choice of services with which you are going to enter the laboratory research market. Today there are several main types of research:

• enzyme-linked immunosorbent assay (ELISA) - testing of antibodies to a pathogen or special proteins;
• detection of DNA, polymerase chain reaction (PCR).

Before you open your laboratory, decide on the range of services provided. The cost of running ELISA and PCR is almost the same. In the first case, investments are needed for the purchase of equipment, in the second - for premises, since PCR analyzes require compliance with strict safety standards. As for demand, both methods are equally in demand.

The cost of the services provided

The price list will depend on many factors. When setting the cost of services, analyze the activities of competitors. Do not forget that in most cases one person has to take several tests at once, so by inflating prices, the final amount payable can be impressive. Consider the overall workload of the establishment. The fact is that most of the materials for analysis and reagents will have to be purchased in large quantities, but the shelf life of such substances is not long. Therefore, if the materials are not used on time, it will be necessary to dispose of them, losing the money invested. This means that prices must be attractive to potential customers in the first place.

Recruitment

In most offices of this type, the main staff does not exceed 6-7 people: doctors and nurses who work in shifts, the administrator. The success of the organization and the flow of customers depend on the quality of the work of the staff, therefore, treat its selection with special attention.

Approximate financial plan for opening a treatment room

Starting investments:

• registration of licenses and permits of Fire Supervision, SES - 1500 dollars.
• repair work - 5000 dollars.
• carrying out the necessary communications - 1500 dollars.
• purchase of equipment for analysis - 15,000 dollars.
• the cost of rent for 1 year with an area of ​​50 m² - 12,000 dollars.

Fixed costs:

• salary of nurses (2 employees) - 400 dollars.
• administrator's salary - 500 dollars.
• salary of doctors - 600 dollars.
• purchase of consumables - 3000 dollars. per month
• courier (transportation) costs - 1000 dollars. per month.

The analysis business is not highly profitable (20-40%), but does not depend on the season and is characterized by reliability and stability, because services of this type will always be in demand. Monthly incomes are 15-18 thousand dollars with the proper organization of all business processes. It is possible to recoup all costs in 2-5 years, depending on the form of organization and the profile of the services provided.