Open the island in the shopping center. Shopping mall islands: starting a retail business. How to open an IP

A point on the market in the dashing 90s was considered a profitable and prestigious business. You could call yourself a businessman or entrepreneur, get up at 8 in the morning, when factories and factories in the country were already working with might and main, and earn as much as your energy is enough. Over time, the demand for marketable goods began to fall. This was facilitated by covered pavilions, tents, departments in super- and hypermarkets. In fact, the goods have moved under the roof, where it is dry and warm. Buyer buying there poor quality product, knew who to turn to to replace the marriage or return the money. And these are tough times for market traders.

Does it make sense to open a point of sale on the market

Those who have worked in the market for many years, and some even decades, say that trading is addictive, and work pretty quickly begins to shape your new way of life. For trade, you need a certain warehouse of character and quality, which you cannot do without: sociability, enterprise, analytical warehouse mind. And, of course, you should be able to count well and quickly. No matter what difficulties market traders face, this type of activity still brings money, and the owner of the outlet himself determines how much time per day, week, month he will work. So there is some sense in trading the market. When you are your own head and boldly manage your time and finances, it is always pleasant.

Tips Before ...

You still have time to bargain, so do not rush into market relations at breakneck speed. First, you need to solve several important issues. Decide what you will sell. It doesn't have to be clothing, shoes, or food. Services can also be sold, such as repairing shoes and boots, making keys to locks, or fixing clothes. Do what you are interested in. Is the child growing up? Trade children's shoes and clothing. Do you like delicious food? Sell ​​food. Do you like gardening? Sell ​​seeds, seedlings, vegetables and fruits. The main thing is that you get joy from the process. In addition, there is a small plus: you can always use an item that was not sold on time.

Now about the markups. There is a simple rule here: the greater the turnover, the lower the margin, and vice versa. Money must work, it must be constantly in circulation. Only for cheap small things you can throw 200-300%. In general, before all over the world, on average, they traded for 10% of the profit. And this was considered the norm. Now everything has changed. The margin percentage has become much higher. That is why when you buy two products, you will be offered the third for free. It is easy to calculate how much the seller “welds”.

Do not sell products that are already piled up in the market. Firstly, they will be badly bought up, and secondly, it is possible to have a serious conversation with neighboring competitors. Since we are talking about them, we must honestly say that no one is waiting for newcomers with open arms on the market. All spheres have already been divided there, so "a place in the sun" will have to be conquered. It is important to find good suppliers in order to buy the product at a low price. The greater the difference in the cost of "wholesale / retail", the more possibilities to reduce the price if the goods suddenly do not go. It is necessary to take into account such a factor as seasonality. Some goods are better bought in the summer, others are more actively bought up in the winter. Plan your assortment for profit any time of the year.

Some helpful tips

One of the main figures in the market is the administrator. He can influence different events. He wants, and your point will be in the most passable place, but if he does not like it, you will trade in the backyards. Therefore, you need to be friends with the administrator. This person will help you "sort out" difficult situations. He can also create them for you, if you do not find a common language. If you have already decided which market you will trade in, do some scouting. Walk around the market, see where people are mostly crowded, if there are empty seats. Talk to merchants about topics that are important to you, but do not admit that you are going to trade here.

At first, stand behind the counter yourself. So you get to know the market better from the inside, see what the daily revenue will be. In the future, if things go well, you can't do without a salesperson. But never trust them. They are such people that they will gladly cheat not only buyers, but also you for the company. Therefore, from time to time you need to arrange a check on them, sending reliable people under the guise of buyers. These can be your relatives, friends, acquaintances. Let them see if the seller is overpricing in your absence, putting the difference in his pocket, and not cheating on the buyers. Otherwise, the seller needs to be changed. Do not be afraid to experiment, suggest new products. Prepare for the holidays in advance and thoroughly. With a successful scenario, on such a day, you can make a monthly proceeds.

Organizational moments

So, you have thought everything and are ready to trade in the market. It's time to meet the administrator. Introduce yourself with a smile and ask if there is an empty seat. In case of a positive answer, find out the rental price, inspect the place. By this time, you should already know its approximate cross-country ability, it was not in vain that you went to reconnaissance. If the conditions suit you, you can draw up a contract. You should not immediately count on a "bread" place. Life in the market goes on as usual, someone comes, someone leaves. Over time, you can improve your conditions. The main thing is to try not to quarrel with anyone.

The second stage will be a trip to tax office to get a work permit. There you will be advised what documents you need to provide in order to become an individual entrepreneur. While the permit is being issued, you can start selecting an assortment of goods so as not to sit around idle. Think and about appearance your trading place. Even if it is small, but tastefully decorated, buyers will immediately appreciate it, because most of them are on the market all the time, so they will notice a new point right away. When the permit is ready, show the administrator all the documents, pay the rent and get ready for the working day. Don't forget to give the bonus to the very first customer. He, like the first love, is remembered for a lifetime.

When you have a salesperson, set him a fixed salary in a small amount, and make the main part of his earnings dependent on the proceeds. This will be a great incentive for your assistant. The seller must be well versed in your product to help the buyer professional advice, be polite and courteous. Your profit will depend on many factors, and all of them need to be considered. Experts argue that if trade point is organized correctly on the market, the initial investment in it pays off in a year. So, everything is in your power. Good luck and prosperity!

Mikhail Vorontsov

Where to start if you want to open your store? Which store is better to open and how to choose a product for trade? How much does it cost to open your small shop and how to do it from scratch?

Hello, dear readers of the HeterBober.ru business magazine. With you, the entrepreneur and author of the site Alexander Berezhnov.

When starting entrepreneurs have a question about what kind of business to do, many choose the simplest and most obvious - retail trade, namely the opening of their own retail outlet or store, which is essentially the same thing.

The article will be especially interesting for a beginner who decided to open a store without having enough experience. After studying it, you will learn about all the secrets and nuances of this business.

The information in the article is universal for opening any kind of stores.

For example, if you decide to open a clothing store, auto parts, baby or grocery store, then you will have to go through the same steps. Here you will also find guidelines for opening the most common types of stores. This will be especially important for you if you have not yet decided which store is profitable to open.

Now I will tell you everything in order!

1. What you need to know to open a profitable store

Dear friend, the most important thing is that you should understand that the vast majority of people come up with the idea of ​​opening a store as a seemingly simple commercial project.

For clarity, I propose to consider the objective pros and cons of your store as a business. This will make it easier for you to decide which store to open and what to look for.

Pros (+) of your store as a business

1. Comprehensibility for the layman

That is why most start-up entrepreneurs consider their store as their first project. Since childhood, we have been accustomed to seeing markets, stalls and even supermarkets, where today you can buy almost everything.

The truth is that a person is reluctant to take on a task that he does not understand. In the case of the store, it seems to us that we will have the least problems. But this is only partly true.

2. Ease of implementation of the idea

In general, in trade, 99% of all business processes have already been worked out for a long time.

No wonder, having opened 1 store, its owner often does not stop and with the right approach to business, outlets multiply like mushrooms after a rain.

Indeed, all you need to do is not reinvent the wheel and go the beaten path that should lead to success in your business, unless, of course, you "hit the shoals" at the very beginning.

3. Ease of calculations (forecasting income and expenses)

Trading is the most understandable business also from the point of view of calculations. You have the cost of the item, the trade margin, and the costs you incur.

4. Sustainability of a business when it is promoted

A well-established outlet is a paradise for its owner. For example, a "brisk" grocery store in a residential area of ​​the city can provide you with a comfortable life, even in spite of nearby competitors.

5. The ability to sell your store as ready business

Having built the entire store management system correctly, you can only occasionally coordinate the main processes, all things will go by inertia. So you will become the owner of a completely autonomous system that generates profit.

Naturally, many people who have capital, but do not want to open their store from scratch, will want to become the owner of such a "tidbit".

Now selling a ready-made business is as simple as a car or an apartment, you just need to notify potential customers that you are selling your profitable store.

Cons (-) of your store as a business

1. High competition

The flip side of the simplicity and clarity of opening a store is the high level of competition. After all, there are a lot of such people who want to become the owner of their own retail outlet. Every second entrepreneur wants to open his own store in one area or another. This greatly complicates the start in this business and its further development.

2. Relatively high business entry threshold

If you are dealing with a product and selling it through a regular store, in this case you will need several hundred thousand rubles, or on average from 10,000 dollars, to start your own business.

3. The appearance of the remains of unsold goods

One more weak side the store as its own business is the remains of the goods.

They are especially common in grocery stores and seasonal stores. For example, Christmas toys and other festive accessories.

The cost of the remaining goods has to be included in the current value, which leads to a drop in demand, since the final price of the goods rises, and the buyer does not want to overpay.

4. A large number of periodic routine operations

Suppliers and working with them, tracking product balances, updating the assortment, renting, working with staff (if any), taxes, checks, inventory - this is a far from complete list of what you will have to face while working on your own store.

5. Seasonality of the business depending on the chosen niche

Each trading niche has its own seasonality. It can be expressed more or less clearly. For example, in the summer, construction and finishing materials sell well, while in the winter, sales drop significantly.

Other stores make super profits in the winter under New Year, and in the summer they "suck their paws" in anticipation of a new profitable season. Pay attention to this factor when choosing a niche for your future store.

6. In case of unsuccessful business outcome, the risk of losing 80% of money

If suddenly your business does not go, then the purchased commercial equipment will have to be sold for a pittance, and the rest of the goods will also be sold in bulk or simply given to friends for the holidays (if the product does not belong to food).

I hope that you now have a more complete picture of opening your store and know what difficulties you will have to face in the process.

You can reduce the risk of financial losses if you approach the opening of your store, or rather trading activities a little differently, for example, by starting a trade for the “Business with China” division.

This is a very trendy and interesting topic for today. My friends are doing it successfully. When purchasing goods in China, you can sell them at a premium of up to 500% without even opening a physical outlet. Such a business can also be done via the Internet.

Evgeny Guriev, a specialist in the "Chinese theme", teaches this business very cool. Our team knows Zhenya personally and recommends him as a professional in this area.

Watch the video in which Evgeny's student shares his impressions of the training and monetary results:

We continue the theme of opening our store.

2. Opening a store from scratch - sweet myth or bitter truth

If by "zero" we mean the lack of knowledge and experience, then of course such a zero will not be an obstacle to the implementation of the project.

But if someone thinks that you can open your store without having anything, then they must disappoint you - this is really a myth!

Let's look at those essential elements, without which it is simply impossible to open a store in principle.

I will list this minimum, and then you yourself can calculate in numbers how much, according to conservative estimates, the opening and maintenance of the store will cost.

For example, an acquaintance of mine, having opened a store women's clothing premium, invested in it more than 1,200,000 rubles ... This amount includes the rent of premises, repairs in it, purchase of goods, purchase shop equipment, staff recruitment, company registration.

How much does it cost to open your store?

1. Premises (retail space)

Own or rented.

Naturally, your premises (not rented) give you tremendous advantages, but unfortunately, a minority of people have such a bonus at the start.

Get ready for the fact that rent will "eat up" most of the profits, and during seasonal recessions you can work "to zero" without earning a penny or even go into the red by laying out money out of your pocket.

2. Commercial equipment

In rare cases, you will not need counters or other equipment: stands, refrigerators (if you open a grocery store). Depending on the specifics and size of your outlet, the cost of commercial equipment will vary.

3. Item

You can take part of the goods from suppliers for sale on a deferred payment basis. That is, give the money for it after the sale. But the other half of the product will most likely have to be purchased.

It is especially hard for beginners in this market. So, if you are a beginner, then not every supplier will agree to give you goods for sale due to lack of trust.

4. Seller

At first, you yourself can act as a seller and it will even be useful, because it is the owner who is primarily interested in the success of his business.

This way you will learn the most hot goods, you will work with customer objections and will be able to transfer your developments to employees hired in the future.

5. Legal and accounting nuances

In any case, you will need to officially register your commercial activities, as well as periodically submit reports to the tax office and the Pension Fund.

In addition, you will be dealing with delivery notes, invoices and contracts. You have to deal with all these points one by one.

Anything happens in life. If suddenly a person has lost his job, then you should not despair. Now there are many different ideas for creating your own business. For example, if you open a retail outlet on the market (at least a small one), approaching this issue competently, this will give a person constant workplace and stable income for a long time. In other words, even if someone has no experience in this area, it is still worth trying this, in fact, an interesting type of activity. It's best to start small to reduce risks. After all, it's never too late to expand your business.

Of course, in order for a business to start generating income, you must first think it over well, and then put a lot of work into it. The owners of a successful business were also initially inexperienced and started with a small trade, but patience, hard work and skill brought them fruits in the form of stability and prosperity. A huge plus in running your own business is independence from the employer.

How to decide what to sell in a store

To open your point, you need start-up capital. If it is not there, then you can take a loan. But, before you run headlong to the bank, you need to decide on which market the trading place will be located. Everyone knows that there are food, clothing, construction, automobile, mixed and other fairs.

After the market is selected and, accordingly, the approximate category of the product (it is impossible, for example, to sell spare parts for cars in the clothing market), you need to study what is most in demand among the population. You also need to take a closer look at whether the traffic in the chosen place is good (there is a sufficient number of buyers), what kind of product is missing, you need to study the prices and, turning on your intuition, already determine what exactly will be sold in the planned store.

That is, in order not to burn out, it is necessary to do a deep marketing research.

An important point is what is close to the market, how popular this place is.

It is better to sell a product in which a person is well versed. If, for example, someone has a pharmaceutical education, then you can. Or the person has extensive experience in construction organization- then the best option for him will be the opening of the point exactly on construction market... A win-win and low-cost option is the food point. That is, even if the market is new and has not yet gained popularity, there will still be no problems with the clientele. For example, if you open a mini-cafe, then the sellers themselves will eat in it.

After carefully segmenting the market and deciding which product will be sold, you need to start looking for wholesale suppliers whose selling price is low and the quality of the product meets high requirements. That is, using the Internet, newspaper ads or other methods, it will be necessary to study in detail many manufacturers, negotiate with them and see samples of what they offer. Only after analyzing everything well, you can make a final decision with whom to cooperate. In doing business, this moment is almost the most key factor affecting the success of the whole business.

Back to the table of contents

Necessary information to open any outlet

So, regardless of which market is chosen and the product that will be sold, there is a basic set of rules that any novice businessman needs to know. After making the final decision, you need to contact the market administration and find out the conditions for renting premises. It should be noted that in each market they may differ from each other, especially when it comes to prices for rent. The premise at the first stage can be taken not entirely, but, for example, half of the pavilion.

Then you will need to officially register your business. For retail, the most profitable is UTII, or the patent system. Until the deal gets off to a good start, it’s best not to hire a large number of salespeople initially, as paying the salary will be difficult at first. Therefore, one assistant will be enough. Working on your own can save you tax money.

Naturally, important point is the design of the point in such a way that it matches its format. The presence of various advertising banners, brochures, business cards, a varied assortment of the store, promotions and bonuses - all this will attract the buyer. It is common for him to return to where he was treated attentively. The goods must be stored in dry and ventilated rooms, otherwise it can become damp, moldy - this will definitely scare the buyer away.

The profitability of the store for each individual case will be different. But approximate calculations can be made. For example, for a large product, experts advise making a markup of no more than 20-30% of the purchase price. You can bet 100% on a smaller product. The payback will depend on how much is paid for the lease of the premises, on the product itself, since it can be of such a format that in some season its sales grow, and in some season it may fall. And also from others no less important factors... On average, a small outlet pays off in approximately one year, and a larger one in two years.

How to open a point in mall- we will analyze the most important sections of the business plan + 6 bonus tips from experienced entrepreneurs.

Capital investment per point: from 8,000,000 rubles per year.
Return on business in a shopping center: from 1 year.

Opening a point in a shopping center scares newbies with the amount of capital investment.

However, they forget to consider how many bonuses such placement gives.

The higher the rent, the more popular the place.

And this is synonymous with a large flow of people who can become customers.

It will be easier to attract them than if the store was located in a separate area.

These and many other advantages of accommodation in shopping centers are understood by many hardened businessmen who open sales points there.

Business plan point in the mall- the first document that will be required in organizing the case.

In it, information on the store will be analyzed, systematized and counted.

Why is it necessary to open a point in a shopping center?

If other people's experience does not convince you, personally evaluate the pros and cons of shopping mall placement.

There are really many strengths, but there are also enough disadvantages.

It is important to analyze them thoughtfully so that in the end it turns out that a rather large amount of rent is wasted.

What documents are needed to open a point in a shopping center?

Prepare for what you need:

• or LLC (depending on products, number of founders and other details).
• Indicate the OKVED code corresponding to the activity.
• Choose a taxation system.
• Obtain permission to trade at the point.
• SES and Rospozharnadzor must issue a permit for activity (this is the concern of the administration of the shopping center).
• For the management of the shopping center, projects, estimates and schemes will be needed.
  The list of papers in this case is individual, and you need to clarify it when signing the contract.
• Among other things, you need to obtain quality certificates for goods from suppliers or manufacturers.

Planning the opening of a retail outlet in the business plan

And because of the potential serious risks that can entail financial losses and even the closure of the store.

You can avoid them with the help of detailed planning of activities.

Planning refers to a system of activities aimed at obtaining a complete picture of how a business can develop.

This includes analysis target audience, shopping center visitors, calculating the size of the future average check, establishing the supply process, choosing a marketing strategy.

• realistic - based on dry facts and reflections;
• optimistic - the scenario of ideal development;
• pessimistic - what the business will look like when problems arise.

They will help the entrepreneur prepare for any outcome of the business.

Analysis of a shopping center before opening a point

If you choose the wrong landlord, you can get exclusively negative from cooperation.

Choosing a shopping center is easy.

It is enough to devote two days for personal observation and analysis.

Draw conclusions on the following indicators:

Purchasing power.

It will not be possible to look into a wallet or a bag with purchases to people.

But even an hour of observing visitors will allow you to note how often they make purchases.

Perhaps most come for fun and relaxation.

This will be good for organizing fast food, but not selling fur products.

Competitors.

It is important that there are no direct competitors nearby.

But large anchor points of a similar theme will be beneficial.

For example, many supermarkets have pet supplies.

But they offer a meager assortment there.

What a staff table might look like for a small store:

This number of people will ensure the daily operation of the outlet from 10:00 to 22:00 (the standard working day of most shopping centers).

It is better to hire people yourself.

You need to personally assess the person you trust to be the face of the store.

Hiring a salesperson with experience is much preferable.

But keep in mind that young and energetic guys are easier to accept new rules, trends, and often bring "fresh breath" into the business.

To motivate employees to perform better, enter a payment of a fixed% of sales or performance bonuses.

Marketing section of the business plan of a point in a shopping center



Build without competent promotion successful business difficult, even when placing a point in a mall.

Consider these options:

• Preparation.

  While you are preparing the point for opening, it can become a means of external advertising.

  Close up renovation work a banner on which to inform about the start of work, indicate the name and date of opening.

  Mutual benefit.

  When an agreement with a shopping center is concluded on the basis of a% of turnover, and not a fixed fee, you can ask for the possibility of free promotion for the first time.

  The management can meet halfway, because their income will depend on your success.

  Internally, the service costs much more, and the effect is lower.

  Involve "yours".

  Create special discounts to the employees of the center.

  This will draw their attention to the point.

  And if they like it with you, fame will quickly spread among friends.

  Translate into "permanent".

  Also motivate customers.

  Enter a loyalty program or a system of cumulative discounts.

Financial section in business plan point in a shopping center

Without financial section in a business plan, an entrepreneur will not be able to calculate how much money will be required to open a point.

It should be noted that the store will need to be “sponsored” from a personal financial pillow until the payback moment.

How much money does it take to open a point in a shopping center?

Expenditure item	Amount (RUB)
Total:	RUB 7,625,000
Paperwork	15 000
Point rental payment (per year)	500 000
Purchase and installation of commercial equipment	250 000
Point design and sign making	75 000
Employee salary (per year)	250 000
Store opening advertisement	5 000
Advertising campaign in the future	20 000
Creation and replenishment of inventory	6 000 000
Office expenses	10 000

After watching the following video, you can choose the right place in the shopping center to open your point:

"If you are asking someone to give their time and energy to the cause, then make sure they do not experience financial difficulties."
Henry Ford

1. At the point, the shelves should look full of goods, but at the same time leave the buyers the opportunity to move safely and safely.

You need to take care of the inventory right away.

Until you understand exactly which positions are the most popular, it is important to have at least a few units of products.

Try to be located near the so-called anchor points.

These are the shops that attract the majority of the mall's visitors.

A striking example is the supermarkets Auchan, Obi, Perekrestok.

Just as an adult cannot be completely "remade", so the audience of a shopping center cannot be changed.

The portrait of the average static buyer that you draw up during the analysis of the shopping center will remain the same after the opening of your point.

Do not indulge yourself in false hopes about this.

2. If you need to save on renting space, pay attention to island accommodation.

Do not forget to look at the point not only as a manager, but also as a buyer.

This will allow you to notice the downsides of the service.

How to open a point in a shopping center you know now.

With due perseverance, every person can create a profitable business.

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17Oct

Hello! Today we'll talk about how to open a store. We will consider opening any store, not a specific example based on the type of product being sold.

Open your own store- one of the most common options that beginner businessmen choose from. The store can bring a stable income, practically does not require intervention in work, time and effort. However, many are frightened off by ignorance of exactly how you can open your store, how much it will cost and when it will pay off. We have tried to answer these and many other questions in this article.

What documents are needed to open a store

Let's figure out together how to open your store from scratch. The procedure for preparing for the opening of the store begins with registration as individual entrepreneur or a limited liability company. Each of the options has its own advantages, but most often beginners prefer the sole proprietor, since in this case there will be fewer problems with reporting, as well as lower taxes. And the sanctions for individual entrepreneurs are much lower than for LLCs.
Unfortunately, such benefits and simplifications turn into the fact that the entrepreneur is responsible for all obligations with his own property, and the founder of the LLC risks only a share in the total mass authorized capital... Among other advantages - great anonymity, because not everyone knows who is the founder of the LLC. You should also pay attention to the fact that when working with alcohol, registration as an individual entrepreneur is not suitable.

You should decide on the choice in advance, since the exact package of documents you need to collect depends on the legal status.

LLC registration

To register an LLC, you will need to collect the following papers:

• in 2 copies;
• for sole founder- the decision to establish an LLC, for the co-founders - the agreement and the minutes of the meeting;
• photocopies of the passport of the director and founders;
• a document confirming the payment of the state duty in the amount of 4,000 rubles (you will need to open a temporary account);
• if necessary -.

If none of the founders of the LLC is the owner of the premises at the legal address, then a letter of guarantee will be required.

On average, the registration process takes about 5 days and as a result, the entrepreneur will receive the following documents:

• charter with a mark of registration;
• registration certificate;
• certificate of TIN assignment and registration with the Federal Tax Service;

Registration of individual entrepreneurs

To register an individual entrepreneur, you will need a shorter list of securities:

• receipt of payment of state duty;
• signed and certified by a notary;
• photocopy of your passport;
• photocopy of TIN certificate;
• if necessary - an application for the transition to the simplified tax system.

An important point: those who are engaged in the whole process on their own do not need to notarize the signature on the application, which will save on the services of lawyers.

The registration period is also 5 days, upon completion the entrepreneur will receive an extract from the USRIP and a certificate of state registration as an individual entrepreneur. All documents with information from EGRIP and USRLE for registration of LLC and IE are sent to off-budget funds every day. The same information is sent to statistics authorities.

Notification of the completion of registration and a letter from Rosstat can be received either in person at the institution or by mail.

Rospotrebnadzor

Thanks to latest changes in the legislation, start-up entrepreneurs are no longer required to submit a huge pile of papers to various authorities. Instead, it will only be enough to notify one specific authority to open a store.

For individual entrepreneurs and LLCs that open trade according to OKVED 52.1, 52.21-52.24, 52.27, 52.33 and 52.62, this body is Rospotrebnadzor. The same applies to those who plan to study wholesale supplies products or non-food consumer goods.

Notification is required to be submitted in the form specified in the relevant Rules. You can deliver it either in person, or by mail, or in in electronic format, certified electronic signature... In the latter case, the portal of public services is used. After completing the process, you can open the store for the first customers.

Which store is profitable to open

Almost all retail outlets are in demand among buyers. However, some of them are more profitable than others, and the initial investment pays off faster. Next, we will look at various ideas for opening a store, estimate how much money you need to open your store. It is also worth understanding which store is profitable to open in a crisis.

Flower shop

Opening a flower shop is always beneficial, but you need to choose the right place and delve into the flower business so as not to incur losses due to damage to the goods. Flowers need to be able to sell!

Shop products

A reliable and popular option, especially attractive to newcomers to the business. The demand for products will never subside, which guarantees a constant income in the case of a good location of the outlet. However, it requires special equipment, including rather expensive refrigerators. The volume of required investments will be about 600 thousand rubles, and the payback period will be about a year.

Household goods

Such products are also consistently in demand. To open a store, you will need certificates for varnishes, paints, etc. It is most profitable to open household goods stores in small towns and villages. The payback period is 1-1.5 years.

Children's store: toys, clothing, shoes

This product will always be in demand, because no one will save on clothes and footwear for children.

Also, many parents simply cannot refuse their child when he asks for a new toy. The decor in such a store should be appropriate - the shelves are slightly lower so that children can reach all the goods, and the interior is best decorated in bright rainbow colors.

Furniture store

In a crisis, it is worth paying attention, first of all, to more affordable solutions, and not to elite furniture. You should also pay attention to domestic manufacturers. In terms of quality, their products are not inferior to numerous foreign competitors, but at the same time they are much more affordable.

Hardware store

People always build - in and out of a crisis. A variety of building and finishing materials are in stable demand. According to experts, the profitability of the business is about 20%.

Auto parts store

Ask any car owner and he will tell you that there is always a shortage of spare parts in stores and you have to wait a long time for them by ordering delivery from another city or country. Auto parts stores will always be relevant. The main thing in this direction is to find your niche.

If you live in the provinces, consider which store to open in small town... All of the above options will certainly work. You can also consider, for example, opening a pet goods store, a car accessories store, a fabric store, etc.

The choice of commercial equipment for the store

No real store can do without the appropriate equipment. The choice of specific models should be made based on the assortment of the outlet. Particular attention should be paid to refrigeration equipment - it takes up the most space, and prices can cause a serious blow to the budget.

The choice of showcases is made based on the turnover and assortment. For example, for refrigerated display cases, models with a deep narrow layout should be chosen, and the temperature regime for them should be observed within the range from -6 to 0 degrees Celsius for fish and meat and from 0 to +8 degrees for cheese, sausages and confectionery.

After the refrigeration equipment, it is worth moving on to the selection of racks, which will become the main element for displaying goods. Today on sale you can find models with sections of length from 600 to 1250 mm. The price also varies depending on the length. For bakery products, the showcases are additionally completed with wooden baskets, and the confectionery sections are supplemented with limiters that prevent the goods from scattering.

When choosing commercial equipment, you should pay special attention to the following points: stability, functionality. Quality, durability and design. Before purchasing a specific model, you should pay attention to analogues, compare their parameters and only then stop your choice on a specific option.

Choosing a premise for opening a store

A significant role in the question of how to open your store is played by a competent choice of premises for it. There are a number of requirements and aspects to consider when choosing.

1. Item type. Separate types goods are required to be sold in specific locations. For example, grocery store or simple household goods should not be placed in large shopping centers - more accessible premises should be preferred. An excellent option would be a building on a busy street in a residential area.
2. Availability and visibility... Remember: even the largest traffic does not guarantee a large number of visitors and buyers. The outlet should be placed in such a way that there are as many target customers as possible on the street. You also need to take into account the location of the sign - it should be visible to everyone passing by. Remember, the better a store is visible, the less advertising it requires. It is very important that there are sufficient parking spaces nearby. Experts believe that the best option would be 5-8 seats for every 100 square meters of retail space.
3. Competitors... The presence of neighboring firms can play both a positive and a negative role. It is important to take into account their clientele: a hypermarket and an expensive boutique will not bring new customers to each other, and a beauty salon may well contribute to the growth of the client base.
4. Price... One of the most important factors. It should be noted that here we are talking not only about the cost of rent. Any premises require periodic repairs from the owner. In addition, this amount should include marketing costs when the store is located far from the main flow of visitors. Don't forget about monthly payments: utilities and others. V individual cases additional redevelopment may be required, which entails considerable costs.
5. Personal preferences... If you yourself plan to work in your own store, when choosing a room, it will be useful to take into account your own preferences - the remoteness of the place from home and the like.

It is very important to take your time when choosing premises for a store. Try to research the area ahead of time, look at potential customers and competitors. In some cases, you should not be afraid to postpone the opening date for this, because the wrong choice will result in a whole lot of problems.

Choosing a supplier for a store

Just as the seller fights for each customer, so the suppliers fight for their customers. At its core, a supplier is the same store, but a wholesaler. Care should be taken when choosing a supplier. Particular attention should be paid to the following criteria:

• Reliability... Of course, it is reliability that is the most important criterion. It includes how obligatory the supplier is in terms of order execution, how honest he is during the calculations, and how timely he delivers.
• Price... It makes perfect sense that everyone wants to buy the product as cheaply as possible. Under equal conditions, the supplier with the lowest prices should be preferred.
• Range... It is also a very important criterion - the wider the product line will be exposed, the more interest it will be able to attract.
• Brand recognition... Everyone knows that trading is inextricably linked with psychology. To quickly gain a reputation, you should work with the most famous and popular brands. In addition, there are much fewer problems with working with them - it is much easier to return or replace a product under warranty.
• Additional nuances... In number important little things should include discounts, bonuses, deferred payments, issue of goods for sale and others like that. They will allow you to get additional profit, so you definitely should not neglect them.

Don't limit yourself to working with just one supplier. The best option is to purchase from 2-3 wholesalers at once. That way, if one gets into trouble, others can close the gap.

It is also necessary to take into account such a nuance as logistics. To do this, you should find out in advance how the delivery network is built, which transport companies operate in the supplier's city and your own. The best option would be delivery by rail.

Finally, communication with suppliers is most often carried out via e-mail. It is enough to select the items of interest, and the supplier will issue an invoice in response. After payment, the selected transport company will deliver the cargo.

Search staff for the store

When looking for employees, every employer can go two ways. He can try to find high-quality professionals who will immediately show the highest results, or he can hire promising talented people who have just yet to learn the art of trading. As always, there are pros and cons in both cases.

In the first case, the employer will face the problem of a lack of such specialists. In addition, they will require appropriate wages that not everyone can afford. And each such employee has a number of unique attitudes by experience, so first you need to rebuild them to new conditions. Among the pluses, it should be noted that it will be possible to save money on training, and employees will be able to work on the day they are hired.

Talented beginners will become clay in the hands of a master. With the right guidance, they can become top-notch professionals, but there is a chance that they only get problems instead. But the salary of such an employee may be lower. At least at the stage of experience accumulation, training and internship. Such people can be raised in a team to be successful and loyal employees who are fully consistent with the specifics of the work.

Unfortunately, talent is not always revealed, and loyalty to the company may not come. Training a new employee invariably comes with a cost, including attending courses and training. And just the assortment of goods will need to be learned - to find out its features, advantages and disadvantages. When hiring a talented newcomer for work, you should pay attention not only and not so much to his presentation and communication skills, but also to his quick wit, because in a short time he will need to remember a lot of characteristics of various goods.

The result is the following picture: Highly skilled professionals are preferred if you can afford them. Otherwise, you will have to make do with promising beginners.

Who is involved in the selection of employees? In all more or less large companies, this role is assigned to the HR department. The search for new specialists is most often carried out in the following ways:

• Relatives and acquaintances... As practice shows, this is a common option, but often one of the worst. No matter how close the acquaintance is, this does not mean that he will be a good employee and seller. Unlike people on the street, it is more difficult to objectively assess a relative's skills. Very often we subconsciously smooth out obvious shortcomings and biasedly reward our relatives.
• Posting ads in the store and on the street... One of the least costly, but at the same time effective ways, which is why it is attractive. Those who apply for an ad found in trading floor, can be immediately sent to the HR department, which will save a lot of time. Unfortunately, this turns into too much flow - the manager's office is very close, so just curious people can enter it, hoping for luck.
• Ads in print media and the internet... There are two main paths to this. You can study the existing offer or submit your own ad. In the first case, you will have to spend a lot of time and effort to study the applicants and consider their candidates. As a result, even finding one employee can take several days. Your own ad has a number of advantages - if you compose it correctly, then inappropriate candidates can be eliminated immediately. Interested people do not have to ring up - they themselves will come to your HR department.
• Working with recruiting agencies... The main advantage of this option is shifting all the work of studying the resume, searching and interviewing to a third party. As a result, only those people who fully match the given profile will be sent to your company. The disadvantages of this approach are obvious: the work of a recruiting agency requires its own payment, sometimes very rather big. And despite all the precautions, the acquisition of a "pig in a poke" is quite possible. Risks can be avoided if the contract with the recruiting agency mentions the payment of the fee only upon the employee's enrollment in the staff at the end of the probationary period.
• Talent Hunt or Headhunting... This method of personnel search is one of the most relevant developments. It consists in enticing highly qualified specialists from other companies. The main advantage of this approach is the ability to observe employees in action, assess their skills and abilities. The main disadvantage is high costs, because you will need to make a rather profitable offer that he cannot refuse. Yes, and once lured an employee can always be lured away again: one can hardly expect any kind of unconditional loyalty from such a person.

The methods mentioned above are equally suitable for finding experienced professionals and promising beginners. The only exception is headhunting. When looking for a professional, experts recommend contacting recruiting agency, since the chance to find a truly experienced employee increases many times over. Beginners can also be looked for with the rest, less expensive means. Experts believe that the optimal team will be a combination of experienced specialists and young beginners. This will make the store more efficient and lower salary costs.

Finally, when hiring, you should not focus only on your diploma and resume. It is also worth paying attention to the applicant's charm and appearance. Remember that salespeople will become the face of your company, and this face should be beautiful and cheerful.

Shop business plan - tasks and goals

An important point in the question of how to open your own store is drawing up a business plan. Despite the opinion of some entrepreneurs, it is simply impossible to do without drawing it up.

Drawing up a business plan should meet the following objectives:

• He should help a potential investor understand whether it is worth investing in a project.
• The information in it should be decisive for the bank if a loan is required.
• The plan becomes the source of all information about the project. This information will be useful not only for founders, but also for outside observers.

Accordingly, the business plan should solve the following tasks:

• Determination of the circle of persons responsible for the implementation of the plan.
• Identification of target markets, determination of the position of the store in the market.
• Setting short- and long-term goals, the formation of tactics for their achievement and development strategy.
• Estimation of profitability and possible costs.

It is important to remember that a well-written business plan becomes the key to the prosperity of the store. In no case should you ignore this moment, since a business plan is necessary not only for large companies, but even for the most modest shops.

Choosing the form of taxation

The question of choosing the form of taxation plays an important role when opening a store. It is on this that not only the tax burden depends, but also the amount of penalties for various offenses. It should be said right away that there is no universal answer here, everything is strictly individual. However, there is an algorithm that will help you make the right choice:

1. Prepare general characteristics companies: where the store will be located, will there be among the customers legal entities, what is the value of assets and projected annual revenue.
2. Make an analysis of all forms of taxation and select taxes common to all.
3. Choose your preferred option.

The choice of the form of taxation should be made on the basis of your net profit, and not on the volume of tax burden. In some cases, it makes sense to choose a system with high taxes, which will save in the long term or achieve a certain goal - occupying a certain market segment or similar.

General taxation system or OSNO

Applicable to individual entrepreneurs and LLCs. It is the default option - if there were no applications for the transition to a different form, then it is OSNO that is used. Requirements include maintaining accounting keeping a book of expenses and income.

OSNO taxes for LLC:

• The main tax is corporate income tax in the amount of 20% of profits.
• Value Added Tax VAT - 0, 10 or 18%.
• Property tax of organizations in the amount of up to 2.2%.
• Insurance premiums for employees - 34%.

Taxes OSNO for individual entrepreneurs%

• Personal income tax in the amount of 13% of income.
• VAT - 0, 10 or 18%.
• Insurance premiums.

The main disadvantage of OSNO is the complexity of calculations - only experienced accountants can cope with them.

Simplified taxation system of the USN

LLC under the simplified tax system do not pay property taxes, income taxes and VAT. An individual entrepreneur is exempt from VAT, personal income tax and property used in activities. The simplified tax system is not available to everyone.

STS requirements for LLC:

• Less than 100 employees.
• Income less than 60 million rubles per year.
• Lack of representative offices and branches.
• Income for the last 9 months is less than 45 million rubles.

There are no restrictions for individual entrepreneurs.

Tax rates of the simplified tax system: 15% for taxes on income less expenses and 6% on income. The latter option is preferable for low-cost stores. Most often, entrepreneurs choose the first option with a simplified taxation system of 15%. However, you should not consider this option the best - before making a choice, it is better to analyze both options.

Unified tax on imputed income or UTII

It is a unified tax on imputed income, that is, a flat tax on a specific type of activity. This tax does not depend on income, it is paid even in the absence of it. Payment is due every quarter.

Conditions for the transition to UTII:

• Suitable type of activity.
• Less than 100 employees.
• Must be permitted in the area where the activity is carried out.
• For LLC - share outside organization should be no more than 25%.

The transition to UTII is impossible for individual entrepreneurs on a patent basis, and for those who pay agricultural tax.

Patent system or PSN

Currently, there are 47 types of activities that fall under the patent taxation system. You can find them in article 346.43 of the tax code. The rate for individual entrepreneurs is 6% of the possible annual income. For the transition, the company must have no more than 15 employees, and the annual income must not exceed 60 million rubles. The term of the patent is from a month to a year.

The main advantage of PSN is the lack of reporting, the need for cash register and a fixed tax amount. This option is optimal for entrepreneurs whose activities are seasonal and hardly applicable for stores.

How much does it cost to open a store

Many are interested in how much the opening will cost own store? Which store to open with minimal investment? It is simply impossible to answer this question at least somewhat unambiguously, there are too many factors in use. What exactly are you planning to sell? In which city will the store be opened, and in which area? Because of this variety, prices vary very, very wide. Most often, you can say something definite already at the stage of business planning, and then a new, even more interesting question arises: where to find the start-up capital to open a store?

Experienced entrepreneurs start looking for funds after registering a business. In this case, it turns out to be detailed business plan, in which you can see the entire project with an indication of the amount for its implementation. It is possible that the required amount could have been found strongly in advance and now there are no problems with the issue of payment.

Otherwise, you can refer to the following sources:

• Investors... After you have ready-made business plan, you can try to find an investor for the project. Unfortunately, this path is one of the most difficult - not everyone is ready to invest their own funds in your business.
• Banks... A bank loan is also a common method of solving the problem. However, you should not think of it as a panacea - it often falls on the shoulders of a novice entrepreneur like a yoke, significantly slowing down the development of business.
• Friends and relatives... You can always try to involve friends or relatives in the case. Moreover, we are talking here not only and not so much about a loan, but about a full partnership. After you develop, you can simply buy back the share.

Attracting first customers

After opening the store, the question of attracting the first customers arises. Currently, marketers have managed to come up with many recipes for success, but the simplest and at the same time effective are:

• Distribution of leaflets... The main thing here is a bright, attractive design that would make a person not only take a leaflet, but also become interested in its content. It should also contain important information regarding the products you offer, as well as the address, contact numbers, etc. You can distribute leaflets not only on the streets, but also scatter them in mailboxes and put them on tables in supermarkets.
• Posting ads... The method is as simple as it is effective, but not without drawbacks. Not so many people look at the message boards (unless they are located at public transport stops). In addition, such a method can spoil the reputation in the future - "advertising on pillars" is perceived by many negatively.
• Display advertising... Perhaps the most optimal method today. You can place an ad in newspapers, on television, but, above all, it is worth advertising on the World Wide Web. The latter option is especially good because it does not require so much investment, and the audience coverage will be simply huge. In addition, you can choose literally any convenient format for your ad.
• Recommend to friends... You can tell your acquaintances, friends, relatives, relatives of friends, etc. about your product. This option will be the most in a simple way advertise your product without spending any money at all. At the same time, it is also distinguished by its efficiency, because we all trust our own environment much more than even the most beautiful advertising leaflets. Do not discount the word of mouth effect. Even experts admit that he is one of the most effective methods advertising.

Finally, it is worth giving some tips that can be useful to aspiring entrepreneurs who are thinking about how to open their own store.

Instead of developing their own brand entirely, entrepreneurs prefer to work on a franchise. This phenomenon is called franchising and is a special type of relationship between entities, in which the franchisor transfers the rights to conduct business, without limiting either the basic principles or business model of the franchisee.

This approach has its pros and cons.

Advantages:

1. Cost savings;
2. Product certification;
3. Ready ground for business (no need to develop a strategy, concept, etc.);
4. More acceptable credit conditions;
5. Reducing advertising costs (the brand will not have to be promoted once again);
6. Centralized marketing strategy;
7. Support by the copyright holder in terms of procurement, supplies, design and personnel training.

Disadvantages:

1. Difficult conditions for both sides due to shortcomings legislative framework RF.
2. The contract is concluded for a period of 5 years. Termination is associated with fines.
3. Monthly royalty expenses.
4. Constant control by the copyright holder of the brand and some restrictions.
5. Franchising does not replace the need to go through numerous bureaucratic procedures, including the registration of an LLC or individual entrepreneur.

You can find franchises of many stores in ours.

Conclusion

As you can see from the above, today, if not everyone, then many can open a store. You need to know where to start to open your store. The main thing in this business is careful planning and understanding of the store's work processes. Of course, no business at the beginning of the journey is complete without a lot of troubles, but if you follow the advice given above, after a year or two, your own outlet will begin to bring a stable income. We hope that we were able to help you, and now you can easily answer the question of how to open your store!