Framing workshop business plan sample. Family business - a baguette workshop. What services does the framing workshop provide?

Recently, people have been paying a lot of attention to decorating their homes. The traditional way to brighten up your home is to place picturesque paintings, embroidery, appliqués, and other various works of art on the walls.

Framing services for paintings can be offered according to any, even the most original imagination of the client. V this review you should consider the business plan of the framing workshop.

Start of entrepreneurial activity

Any entrepreneur can start a business in the form of opening a baguette-making company. This type of business does not require a license, since it does not have any production facilities. This direction is considered artistic restoration work. Therefore, it remains only to draw up a high-quality business plan for a framing workshop and start implementing it.

The client base will be quite extensive

Currently baguette business is in its infancy, so there will be no shortage of customers. About half of the customers framing the paintings are state institutions and large corporations. In addition, many people need frames that will be used as a design for certificates and diplomas.

Even the simplest ad for a framing workshop can attract attention. But in order for the client base to grow all the time, you will need to spend money on active advertising. Advertisements on radio and television, in newspapers, word of mouth - all these can help to increase income.

Framing workshops are also visited by artists, collectors and seamstresses. The excellent design results of their work will delight every creative person.

Some companies working in this area also specialize in restoration work (this must be taken into account if you decide to draw up a business plan for a baguette workshop).

These include works with darkened icons, which are in private collections and families that care about their heritage.

Application of baguettes

Baguettes are used for decoration. Nowadays, they are very popular in interior design, as they allow you to give the room a new unrivaled look, as well as place original and bright accents. In the baguette style, not only paintings can be made, but also mirrors, embroidery, awards and much more. Almost any item can become an expressive interior detail.

What is a workshop for?

A baguette workshop is an organization for the design of an object (paintings, posters, mirrors, etc.) in a baguette in order to form a beautiful and bright frame. As a result of the work done, you can get a real work of art.

In order to draw up and implement a business plan for a framing workshop, you must have not only the makings of a businessman, but also an artistic taste. Many competent craftsmen work in baguette companies not only because of their love for art, but also because of the ability to present the finished products in a beautiful and elegant form, in accordance with the wishes of the client. It is especially pleasant, in the opinion of the masters, to work with such original paintings that fall into the hands of clients by inheritance or donation.

What is required to start a business?

What is needed to open your own business in this field of activity? In order to open a company, you need to select equipment for a baguette workshop, hire workers (for the first time, 2-3 specialists are enough) and rent a room. The business in the form of a framing workshop has already taken root in the enterprise market. Therefore, you can always find an experienced entrepreneur who will help newcomers to organize their own business.

What equipment is required?

The equipment for the baguette workshop includes: a cutting machine, a mechanical seamer, a guillotine and a mechanical type flat nail gun. Guillotine - a machine for cutting baguette profiles of the required size.

For the manufacture of cast and molded frames, special saws are needed. The cost of one blade is approximately 90 thousand rubles. You will also need to purchase a machine for a baguette workshop with a raised roller. With it, you can apply an image to the frame using paste or using a hot method.

If you decide to open your own workshop, then you need to take into account one negative point. It will not be possible to buy equipment in full in Russia. Therefore, it will be necessary to purchase some machines abroad on order.

Some knowledge is needed!

A special requirement for entrepreneurs wishing to open their own own business- it is necessary to have certain knowledge and understand the styles inherent in different eras. It is equally important to understand the history of art, as many clients are familiar with this topic.

In order to make a composition that will complement a certain dwelling, it is necessary to evaluate the interior. This is necessary in order to understand which materials are more in it, and in what style the design should be made. Otherwise, due to the displacement of various eras, disharmony will appear.

It is almost impossible to create the desired frame for paintings, mirrors and photographs without knowing the specifics of the interior. Problems can, of course, arise with the most competent craftsmen, especially if the client does not want to listen to the craftsman and wants to get the design that does not fit the interior. Usually, in this case, you will have to completely redo the work.

Specialization of craftsmen is an important condition for successful work

Each master of the baguette workshop must have a specialization: one of them is engaged in the technique of oil painting, the other in icons and embroidery, etc. Some framing shops work in several directions, but most of them choose something specific. This is useful for professionals: they deepen their skills and gain valuable experience.

In this material:

A baguette is a plank made of wood or plastic. Frames are widely used in the decoration of paintings and photographs, they are required for framing mirrors and other interior items. If you are planning to open your own framing workshop, then you definitely need a business plan.

The industry today is not fully meeting consumer needs. There are still many free niches, and it is on their development that an entrepreneur can concentrate. You need to think about how your products will stand out from the competition. For example, he may specialize in framing oil paintings or mirrors, or he may offer consumers a wide range of services.

It is important to correctly set the price of products. The high cost of the frames will not scare off all customers. Many consumers will think that it guarantees the quality of the service, so there is no need to be afraid when setting a real price for goods.

The company should not only provide quality services, but also constantly expand customer base... From time to time, the company's management can hold special promotions aimed at increasing the attention of customers.

How to register a business

You do not need a license to open a framing workshop - this is an art and design business. To create an enterprise, it is enough to issue an individual entrepreneur. Bookkeeping will be especially easy for those entrepreneurs who choose a simplified taxation system. A 6% tax will save you money.

To register an individual entrepreneur, you must contact tax office with an application, passport and a receipt confirming the payment of the state fee. The documents will be ready within 3 days.

You can register yourself, the process of obtaining documents is simple. If there is no desire to go to the authorities, the process can be entrusted to a specialized company. This service costs around 2,000 rubles. This is an average value, the price depends on the region.

How to find premises and buy equipment

An entrepreneur will need an office and a site for a production workshop. It is better to rent an office in a busy place. This is where the company's employees will receive customers by placing orders for baguettes.

The rent requires about 20,000 rubles per month. Production line it is recommended to locate, renting a workshop in an industrial area. This will become the most the best option, because the production of picture frames can be called a process characterized by a high level of noise. It is easy to reduce costs by choosing a site for your workshop outside the city limits. You can open production in basement because the cost of renting it is lower.

An assembly machine and a guillotine will be required for the operation of an enterprise for the production of baguette frames. With the help of the first, the strips are assembled into the frame, but the guillotine is needed to cut the material at the desired angle. By appearance this assembly device resembles a large stapler. The comparison is correct, because with its help the parts of the frame are connected with strong brackets into a single whole. The machine can be supplemented with saws for metal products, shaped cutting.

The entrepreneur must buy a machine with which you can cut the mat. In appearance, it is a rectangular piece of material with a hole in the middle. Usually cardboard or less thick paper is used for the production of mat. The shape of the hole depends on the wishes of the customer, but in most cases the mat has the shape of a rectangle, and the image is inserted into it. The back of the product is made of thin plywood or cardboard - this guarantees the preservation of the product's shape.

In order to protect the photograph from external influences, it is covered with framing glass. To cut it, you need a special glass cutter for the baguette workshop.

Purchase of raw materials and sales of products

A businessman who is interested in the success of the project must not only constantly expand the client base, but also provide services at the highest level. An important point is the quality of the product, it must be impeccable.

Careful selection of suppliers is recommended. Quality baguettes are produced by Poland, Italy and Germany. The products of Chinese factories are cheaper, but not all baguettes from China can be used to decorate paintings.

It is important to establish sales of products. Among the regular visitors of framing workshops there can be not only artists and designers, but also a wide range of consumers. You can offer products to organizations that are involved in the celebration of the holidays.

Personnel and product advertising

Having decided to open a workshop for the production of baguettes, you need to take time to select specialists for the position. First, it is enough to find 1 foreman, accountant and 2 employees to work with clients. They can also be entrusted with calls to customers with a product offer. You can save on bookkeeping by outsourcing it to a third-party company.

With the expansion of production, the staff of the company can be expanded by increasing the number of foremen up to 5 people. You should hire a cleaning lady or sign an agreement with a cleaning company, outsourcing the cleaning of the office and industrial premises.

There will be no business development without a large-scale advertising campaign. To maximize audience coverage, you need to use different communication channels. To advertise products, post product reviews and place orders, you should open a business card portal.

It is useful to distribute flyers and brochures with product offers to workshop visitors. The director of the enterprise should hold personal meetings with the leaders of other companies. It is beneficial for the organization to participate in thematic exhibitions... Here you can advertise products manufactured by the company. Of course, the quality of the products must be impeccable.

Final estimate for opening a baguette workshop

At least 100,000 rubles should be allocated for the purchase of machines and tools. For advertising the workshop and further promotion of products - about 30,000 rubles. But it is worth considering that brand promotion may require more substantial expenses. It all depends on the region where the framing workshop is located, the ambitions of the entrepreneur and the price category of the goods.

On wages you need to allocate from 150,000 rubles. Renting the premises will require from 7,000 to 20,000 rubles. For the development of a business card site - about 10,000 rubles. You need to take care of the payment utilities and related costs.

Buying baguettes will be an important point. The supply of products from European countries will require large investments due to the difference in exchange rates.

To start, you will need from 300,000 rubles. In addition, it is worth allocating an amount for the purchase of products from suppliers.

Conclusion

An entrepreneur, planning to organize a workshop for the production of baguettes, must develop a unique selling proposition for the market. It is important to correctly determine the target audience of the project, the advertising campaign and the production of products will depend on this. You can start a business with at least 1,000,000 rubles.

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Decorating your home with paintings has always been fashionable. This tradition has survived to this day. But every piece of art, and just an ordinary mirror, requires a beautiful frame. Frames for photographs or paintings are called baguettes. They are usually made to order. It is not easy to find a framing workshop in our country today. They are found only in large cities and then in small numbers. The business of opening such a workshop is very promising. It often has a family character. If you buy equipment for a framing workshop, then one person may well work on it - the owner of the family. The rest of its members can deal with taking orders and purchasing materials.

• What equipment to choose for a baguette workshop?
• A step-by-step plan for starting a business
• How much can you earn
• How much money is needed to start a business
• What OKVED must be specified for a framing workshop
• What documents are needed to open
• What taxation system to choose for a baguette workshop
• Do I need permission to open
• Production technology

Baguettes can be made of plastic, wood or aluminum. In addition to the baguette profile, the main material, you will also need cardboard for the mat, film for rolling and lamination, the back of the decoration of paintings (foam board and dibont). In addition, you will need accessories for mounting the exposition. When purchasing a baguette profile, you need to take into account the fact that there are always scraps left when cutting. Waste is best reduced to maximize commercial benefits. The average income of a baguette workshop is 3-5 thousand dollars per month.

The decoration of paintings and photographs is a creative business. A person always needs to be able to help with choosing the right color for the mat and the baguette itself. It is good if there is a person with an art education in the workshop. However, this can come with experience. The main thing is to buy quality materials and equipment.

To make the frames beautiful, the baguette profile is cut at a certain angle. In this case, the accuracy must be very high. The second stage of production is the bonding of the workpieces. The minimum set of equipment for this is a guillotine and a sewing machine. You will also need a professional stapler to assemble the picture into a frame. You can buy these machines for six to seven thousand dollars. With the help of a guillotine, only the simplest products can be made. Curly frames will require more complex equipment, which costs from three to twelve thousand dollars.

What equipment to choose for a baguette workshop?

Baguette production usually takes place on imported equipment. The machines and devices that are most often used are listed below.

The above equipment has a basic configuration. If desired, all of them can be supplemented with the options necessary for the master in the work.

Separately, it must be said about the room where the workshop can be located. The peculiarity of the work of machines is noise. It is possible to open a workshop in a residential building only with good sound insulation. Better to find a free-standing room, away from human habitation. In places with good traffic, you can open order acceptance points. Often baguettes are made in workshops right at the client's place.

A step-by-step plan for starting a business

In the region where it is planned to open a framing workshop, it will be necessary to analyze the state of this market and identify competitors. After that, a business plan is drawn up and registration is carried out as a subject entrepreneurial activity, premises are rented and equipment is purchased, consumables are purchased and we advertise our business.

How much can you earn

Earnings at a framing workshop directly depend on the number of orders. Even if we take into account all running costs (taxes, rent, wages employees), then with the correct organization, the net profit can reach 40-50 thousand rubles.

How much money is needed to start a business

To buy everything necessary equipment(a guillotine and a cutter for a mat, an assembly machine), renting a room, registering will take about 10 thousand dollars. But if you purchase a minimum set of equipment, do not rent a room and work on your own, you can start with a start-up capital of 10,000 rubles.

What OKVED must be specified for a framing workshop

Registering a named business will also require the choice of a code, according to OKVED. Manufacturing of frames and various wood products - code 20.51.4 - it is he who is indicated in the documents submitted for registration.

What documents are needed to open

To minimize the time for registration, do not invest large amount money to pay the state duty and collect the minimum package of documents, we open an individual entrepreneur. To do this, you need to prepare a standard package of documents.

What taxation system to choose for a baguette workshop

For individual entrepreneurs, companies with limited liability you can choose one of two systems for paying taxes:

1. single tax on sane income;
2. simplified taxation system.

Do I need permission to open

To work on legal grounds it is enough to have a registration certificate. Additionally, you will not need to obtain licenses or permits from various government agencies.

Production technology

There is a fairly large number of technologies for this area of ​​activity. Despite their number, they also have common manufacturing features:

• preparation of slats of the required size and their fastening;
• preparation of a mat from thick cardboard;
• installation of glass into a finished frame.

Any entrepreneur can produce frames, since this type of activity does not require a license.

The production time for one frame is 40 minutes on average. It is highly demanded and promising business... For example, in St. Petersburg the demand for baguettes and frames is growing every year by 10-15%.

Many businessmen say that the market for framing workshops is pretty free.

Reference:

“In Europe, as a rule, framing workshops are a family business. Each neighborhood has one small workshop. Usually the wife of the owner of the baguette workshop takes orders, he himself works at the machine, makes frames. "

But back to Russia. For example, in the aforementioned St. Petersburg, frames are made, after all, by individual entrepreneurs, not families. However, the founder can either do the production himself, or simply oversee the work.

Recently, this business has begun to develop more and more. The average turnover of baguette shops is from $ 2 to $ 5 thousand.

Due to affordable prices for cameras, interest in framing workshops is increasing. About 50% of orders are for photo decoration.

So, what are the steps you need to go through if you decide to do this particular business?

Framing workshop: Choosing a room

Framing workshops are usually located in basements or outbuildings.

As a rule, the baguette workshop does not require special repairs.

Frame production is a noisy process, so many entrepreneurs prefer to stay away from residential or used premises. Soundproofing can be done, though.

In most cases, workshops have several points where orders are taken. It would be optimal if the workshop and the collection point are located in the same location. So you can quickly execute an order, sometimes even in front of the customer.

Framing workshop: Equipment

Equipment costs will be at least $ 6,000.

To make frames, you need a guillotine - a machine that cuts baguette profiles of the required size at the right angle, also one stitching machine that holds parts of the frames together, and staplers that fix the picture in the frame.

By the way, the guillotine is a silent machine, so your workshop can be located in a residential building. However, with the help of a guillotine, you cannot make curly, stucco frames. Therefore, when the baguette workshops expand, they buy special saws. The cost of one saw
from $ 3 to $ 12 thousand

But the main problem of this business is the following: In Russia, the equipment for the baguette workshop is not produced.

The best saws and guillotines are made in Italy, France, the USA by large industrial enterprises,
manufacturing woodworking machines.

Framing workshop: recruiting staff

In order to be able to call yourself a baguette master, it will take at least 2 years of work in this production.

The production of frames can be carried out by graduates specializing in carpenter, cabinetmaker and restorer.

Usually, the staff of a baguette workshop consists of 5-6 people: 1-2 foremen with assistants, an inspector and an accountant.

At the initial stage, 3 people work in the workshops: the owner of the enterprise and the foreman in one person, the order taker and the accountant.
The average salary for a baguette maker varies from 6 to 15
thousand rubles.

Recently, much attention has been paid to the position of a designer-consultant. This is a person with an art education. He helps clients to choose the color, look and shape of the frame.

Framing Workshop: Raw Materials

Frame raw material - baguette profile is never used 100%.
The standard baguette profile is 3 meters. In the process of work, there is always a remainder. When buying raw materials, this must be taken into account.

There are no more than 4 thousand enterprises in the world that
produce a baguette profile.

At the annual spring exhibition in Bologna (the only one in the world), you get to know the baguette producers and their products.

Raw materials are usually purchased in Moscow or in St. Petersburg baguette workshops, which themselves bring raw materials from Italy and Spain.

By the way, in Russia, after all, attempts were made to establish the production of a baguette profile, but this did not end with anything.

Based on the article by Galina Astashenkova for the newspaper

• Size: 808.5 Kb
• Number of slides: 57

Description of the presentation Business plan Creation of a framing workshop "Ural Baguette" by slides

At the moment, in Yekaterinburg, there are about 10 baguette shops, respectively, and good masters of their craft, we have only a few, while in St. Petersburg there are about 50 baguette shops, and in Moscow there are even more. Accordingly, there are more masters, artists on the production of baguettes.

For example, we can cite the fact that the demand for frames and moldings in St. Petersburg is growing by 10-15% per year. This is considered not a licensed activity, as it is considered not a production, but an artistic design. In Europe, baguette workshops are, as a rule, a family business; there are small workshops in every neighborhood.

We can say that in the Ural region - baguette production is less developed, since, for example, in St. Petersburg, frames are usually made by individual entrepreneurs, not families, but the founder of the enterprise either himself is engaged in the production of frames, or simply monitors the work process, but always ready to take a direct part in it.

Thus, we can say that now every year, people are becoming more involved in painting and photography, buying more paintings and, accordingly, more frames, so we need to develop framing production in our city. Since people are more and more in need of furnishing the interior with luxury items, and beautiful frames for paintings are proof of this.

A baguette is the final touch to a masterpiece. That is why a person strives to decorate his home with luxurious paintings, tapestries and mosaics, graceful mirrors, bright posters, memorable photographs or even embroidery made with his own hands.

The average turnover of baguette workshops varies from $ 3,000 to $ 7,000. A significant part of the existing workshops appeared in the last 2 years. Now every year people are more familiar with painting and photography - they buy more paintings and, accordingly, more frames.

The surge in interest in framing workshops was largely due to the affordability of cameras. About 50% of orders are received for the design of photographs.

In the course of a small study, having studied the demand of people, it was decided to create a framing workshop.

2. 2. Description of the project. Our mission: Creation of a framing workshop in the Ural region, bringing together the best craftsmen, artists, restorers in order to produce products for arranging the surrounding interior.

Objectives: To create conditions for professional production; Providing accurate information about modern technologies and novelties in the field of baguette production Provide a wide range of high-quality services for decoration work; Continuously improve production technologies; Improve the quality of baguette production; Improve the quality of services provided;

Target audience Professional artists; Professional photographers; Professional designers; Picture galleries; Hairdressing salons; Interested persons

Frame format 10 x15 30 x 45 13 x18 40 x 50 15 x20 50 x 60 20 x25 50 x 70 20 x30 50 x 100 21 x29, 7 60 x 70 24 x30 60 x 80 30 x40 60 x 90 35 x50 90 x

Material for making a baguette: Wooden baguette: Hard wood. These types of wood have a dense cellular structure (oak, cherry, apple, walnut, etc.). A baguette made from such wood is less susceptible to moisture and temperature fluctuations. This has a positive effect on shelf life - the profile is not over time. In general, a hardwood baguette is easier to handle than a softwood baguette, but at a higher cost.

Soft wood species. The most common material in this group is pine. The soft structure of the wood, the abundance of knots and uneven quality in this case becomes an advantage and creates a natural texture for the baguette, when finished with special varnishes and stains. A baguette made of soft wood is not so convenient in handling and storage, but significantly lower in price, since pine grows quickly and is more common in the middle lane.

Aluminum baguette. Where a small but very durable baguette is needed (for example, a thin large frame with glass), extruded is indispensable aluminum profile... The relative disadvantage of aluminum molding is its high price and complexity of processing.

Polystyrene baguette. The most popular baguette in Russia today. Despite the fact that the price is two to three times less than a similar wooden profile, many customers cannot distinguish profiles made of polystyrene from wooden ones. The disadvantages of a polystyrene baguette include excessive plasticity on large frames.

Types of baguette: The most common types of baguette are presented: Flat profiles (1) - the simplest in execution (by name), do not distract the viewer's eye. Rice. 1. FLAT PROFILE

Straight (or classic) profiles (2) - - the high outer edge “falls down” along the bend of the profile curve to the inner edge. With such a frame, the viewer's eyes “gather” in the picture. Previously, such profiles were used as the basis for stucco patterns, but now they are popular on their own. Rice. 2. Straight (or classic) profile

In contrast to the classic ones, the highest point of the Inverse Profile (3) is located closer to the inner edge, which creates the effect of pushing the picture towards the viewer. Such profiles have been known since the 16th century, are widespread and popular. Rice. 3. Reverse profile

Black rounded profile (4). Slightly matte finish, rectangular profile with rounded edges - often found on certificates, pencil drawings, texts, plans, etc. Fig. 4. Black rounded profile

Thin gold profiles (5). Sometimes homogeneous, some with black stripes or antique finishes - look good with small prints and watercolors. Rice. 5. Thin gold profile

Lacquered, tinted and stained profiles (6). The wood pattern is visible through a layer of varnish, wax or stain and differs depending on the type of wood. A wide range of colors makes such profiles versatile. Rice. 6. Varnished, tinted profile

Cabinet profiles (7). The black (or dark brown) veneer of the CASSETTE profile, sometimes with a gold inner edge, is in harmony with old maps, engravings or documents. Rice. 7. Cabinet profile

Antique silver profile (8). Suitable for a wide range of paintings, including watercolors. Rice. 8. Antique silver profile Wide gold profiles (9). The golden range of wide profiles is indispensable when decorating traditional paintings and reproductions from them. Rice. 9. Wide profile for gold

Embossing profiles (10). The pattern is applied to the wooden profile using embossing (punching). Then the profile is stained or painted. Such profiles are indispensable for the design of classic Dutch and similar works. Rice. 10. Profile with embossing Profile - cover (11). Such profiles of black or brown color (and sometimes gold) are often used to decorate modern paintings, usually of a large size. Rice. 11. Profile - cover

Profile - mat (12). Also called a slip-insert - a flat profile with an untreated sidewall, with or without a quarter, trimmed with fabric, suede or gold, is used inside the frame, increasing its width. Rice. 12. Profile - mat

Stages of the project implementation process: Step 1. Premises The minimum footage of the premises for a framing workshop is 80 sq. m., of which 40 sq. m. - the workshop itself, 20 sq. m. - premises for receiving orders, 20 - raw materials warehouse. The framing workshop does not require any special repairs. The most difficult thing is to choose the right place for production. Most often, framing workshops are located in basements or annexes. This is because the production of frames is a noisy process. Instead of soundproofing, entrepreneurs prefer to stay away from residential or used premises. As a rule, workshops try to have several points of receipt of orders. Optimally, if the workshop and the collection point are located together in the center, this makes it possible to quickly fulfill orders, sometimes in front of the customer. An alternative could be several small, self-contained workshops around the city. Otherwise, delivery eats up a significant part of funds, quality and a lot of time.

Step 2. Equipment In order to start working, a baguette workshop needs to spend at least $ 6 thousand on equipment. Frames can be made by owning a guillotine - a machine that cuts baguette profiles of the required size at the desired angle, one stitching machine that holds parts of the frames together and staplers that fix the picture in the frame. The guillotine is a silent machine, so if the workshop is small and does not plan to expand, then the guillotine can be placed anywhere without sound insulation, even in a residential building. However, the guillotine does not allow making curly, stucco frames, therefore, some time after the start of work, having earned funds for expansion, the baguette workshops buy special saws. One saw costs from $ 3 thousand to $ 12 thousand. The main difficulty with equipment for a baguette workshop is that it is not produced in Russia. The best saws and guillotines are produced in Italy, France, the USA by large industrial enterprises that manufacture woodworking machines - there are few dealers of these manufacturers in St. Petersburg. Entrepreneurs often go to Moscow and Finland to buy baguette equipment.

Step 3. Personnel In the years of the planned economy, all frames were made according to one unified standard, so the technologies were the simplest. To become a baguette master, you need to work at this production for at least 2 years. V educational institutions Petersburg and the region there is no specialty "baguette master". However, the production of frames can be carried out by graduates of the specialty carpenter, cabinetmaker and restorer. As a rule, the staff of a framing workshop consists of 5-6 people, 1-2 foremen with assistants, a receptionist, an accountant. Novice workshops often work with 3 people: the owner of the enterprise and the foreman in one person, the order taker and the accountant. The average salary of a baguette master in St. Petersburg varies from 6 thousand rubles to 15 thousand rubles. Recently, in framing workshops, much attention has been paid to the position of a designer-consultant, a person with an artistic education who helps clients choose the color, type and shape of the frame.

Step 4. Raw materials for frames - baguette profile is never used 100%. The standard baguette profile is 3 meters, in the process of work there is always an unclaimed residue. This must be taken into account when purchasing raw materials. In medium-sized workshops, there are about 50 types of baguettes. ““ 99% of baguettes are imported from Italy, Spain, Turkey, Czech Republic, Poland, there are no enterprises in Russia that are engaged in mass production of these products. In the world there are no more than 4 thousand enterprises producing baguette profiles. Acquaintance with baguette manufacturers and their products takes place at the world's only annual spring exhibition in Bologna, which attracts all significant companies working in this field. Purchases of raw materials usually take place in Moscow or in St. Petersburg baguette workshops, which themselves bring raw materials from Italy and Spain. There are no more than 3 such workshops. In Russia there were attempts to organize the production of baguette profiles, but they did not lead to anything. In St. Petersburg there are individual entrepreneurs who make handicraft themselves and baguette profiles and frames, but the volume of their products occupies an insignificant part of the market.

Rating of orders in baguette workshops. Decoration of paintings - 30% Decoration of graphic works - 40% Registration of photos - 20% Decoration of tapestries and embroidery - 5% Registration of non-artistic works - 5% In one day, a framing workshop with one master can complete orders on average from 5 to 50 thousand. rubles. Step 5. Specificity To attract customers, framing workshops try to settle down at art, photo galleries or gift shops. Sometimes workshop owners open an art salon themselves to promote their wares.

Total: Costs for creating a framing workshop: Rent of premises - $ 5 - $ 100 per sq. m. per month Equipment - from $ 6 thousand. Personnel salary - from $ 500 per month. Purchase of material - $ 2 - 5 thousand. Total: $ 10 - 25 thousand.

Equipment: Morso H. Guillotine with pneumatic drive manufactured in Denmark. Drive type: Pneumatic Production type: Professional Productivity: From 100 to 1000 frames per day Program control: No Price: 184 743, 00 rubles 6260, 35 $

Pneumatic fastening machine MINIGRAF 44 Company: Alfamacchine (Italy) "MINIGRAF 44" - this machine is mainly intended for fastening frame parts, medium and large sizes when working in a workshop, when you need frequent and quick change of working size in a small working space. The machine is equipped with a floor stand, with which you can change the position of the work surface - horizontally or at an angle, this allows the operator to work from the front or from the rear. MINIGRAF 44 is equipped with a V-staple feeder, mounted on a movable carriage, manually operated by the operator, and which is easy to reload even when working in an inclined position with a baguette of any profile, this allows you to quickly feed the V-staples to the desired position. The fundamental difference from MINIGRAF 4 is the special design of the vertical clamp, which is adapted to work with complex profiles. The two-position pedal activates the horizontal clamps first and then the vertical one, while simultaneously locking the position of the staple insertion mechanism to ensure perfect joining of the frame parts. Staple insertion is activated by pressing a button located on the handle on the right side of the machine's working surface.

Technical characteristics: Profile height 5 -80 mm Profile width 10 -120 mm Interchangeable heads for fastening staples (option) 5, 5, 12 mm Interchangeable heads for fastening staples 7, 10, 15 mm Loading clip for fastening staples for: 220 pcs Max ... distance between end brackets 100 mm Height of working plane 960 mm Mains voltage 220 V Operating pressure 4 -6 Bar Overall dimensions 600 x 520 x 1250 mm Weight 80 kg

For the MINIGRAF 44 model, special Alfagraf brackets are suitable, with a “pulling force” function (as it enters the baguette, the bracket tightens the corner even more). Price: 119, 251, 00 rubles 4041, 04 $

Alfagraf staples for hard wood (07 mm; 4000 pcs) Art: PTMRH 0752 S Company: Alfamacchine (Italy)) V-shaped staples Alfagraf HARDWOOD (for hard wood) are used in all Alfamacchine Minigraf machines designed for fastening frame corners. The shape of the staple is wedge-shaped, as it penetrates into the baguette, the staple tightens the corner even more. Alfagraf HARDWOOD staples are specially ground for hardwood. The staples are glued into strips and packed in boxes. It is worth noting that you need to load staples glued into strips into the machine with the sharpened side up, where the glue layer is applied. Price: 703, 00 rubles 23.82 $

Machine for cutting a mat "Ultimate Gold 1500", 1570 mm Firm: Alfamacchine (Italy) Price: 61, 007, 00 rubles 2067, 33 $ Cardboard for mat COLORMOUNT: museum Price: 706, 00 rubles 23, 92 $ Hand saw "Logan »FP 100 -2 Price: 6413, 00 rubles 217, 31 $ Vice for a baguette" Corner Clamp "Price: 2674, 00 rubles 90, 61 $

Wooden molding Series: Living Classics Manufacturer: Neo. Art / Russia Profile: Classic Decor availability: Decorative Shade: Gold Coating complexity: Machine Gilding With Effects Style: Classic Purpose: For painting Width: 9, 4 cm Height: 4, 7 cm Price: 783, 00 rubles per meter 26, 53 $ Bought 100 meters, that is, spent $ 2653

Plastic baguette Series: Arquati OAC Manufacturer: Italy Profile: Flat Decor availability: Not. Decorative Shade: Gray Coating: Imitation of veneer Style: Modern Purpose: For graphics Width: 2 cm Height: 1.3 cm Price: 43, 00 rubles per meter 1, 45 $ Bought 100 meters, that is, spent 145, 71 $

Aluminum molding Manufacturer: Nielsen / Germany Profile: Profile No. 01 Shade: Gold Coating: Shiny Anodized Purpose: For graphics Width: 0. 7 cm Height: 1. 5 cm Inner size: 1. 11 cm Price: 113, 00 rubles per meter $ 3.82 Bought 100 meters, that is, spent $ 382.92

Opening costs: Morso. H. Guillotine with pneumatic drive - 6260, 35 $ Pneumatic fastening machine MINIGRAF 44 - 4041, 04 $ Alfagraf staples for hardwood (07 mm; 4000 pcs - 23.82 $ Machine for cutting out mat "Ultimate Gold 1500", 1570 mm - 2067 , 33 $ Cardboard for passepartout COLORMOUNT: museum - 23, 92 $ Hand saw "Logan" FP 100 -2 - 217, 31 $ Vise for a baguette "Corner Clamp" - 90, 61 $ Wooden molding - 2653 $ Plastic baguette - 145, 71 $ Aluminum molding - 382, ​​92 $

5. MARKETING Marketing strategy framing workshop - penetration into the free segment of the regional consumer market and gaining attention target audience at the expense of professional quality production and provision of a wide range of services. The marketing complex includes four components: - product strategy; - communication strategy; - pricing strategy; - sales strategy.

Discounts Financial discounts: - for payment for the product within 24 hours after its production - 1%; - for an advance payment (prepayment before starting work on the order) - 3%. Special discounts: - when ordering 10 items - 5%; - state or public institutions - 10%;

Surcharges: - for urgency - when ordering complex, time-consuming work, production time in 1 day - 50%; - for urgency - when ordering a work of an average level, production time in 1 day - 30%; - for urgency - when ordering light work, production time in 1 hour or 40 minutes - 15%.