What does a fresh bar look like? New promising business - a fresh bar! Finding a location and renting a room

Not so long ago, unusual bottles filled with delicious soda appeared on supermarket shelves. Fresh Bar is a drink that attracts the attention of customers. This is not just fruit juice, but mixed cocktails. The rich assortment will satisfy the tastes of any customer. Non-alcoholic drink. Therefore, it perfectly quenches thirst on a hot day. Can be drunk by both children and their parents. We will try to understand the variety of tastes in the article.

What is the highlight of the drink

So what is the advantage of the drink? Firstly, in its unusual taste. Fresh Bar is a drink that repeats the composition of the most famous cocktails (Mojito, Sex on the Beach, Pina Colada, Kir Royal and others), but there is no alcohol there. Secondly, the price of the product is quite democratic (about 30 rubles per 0.45 l).

It is worth noting that the production of the drink is carried out by the Rosinka company, which is located in Lipetsk. She has established herself only with positive side... The latest equipment is used. In addition to these products, the production of mineral waters is underway.

For every taste

Fresh Bar is a drink whose tastes repeat famous cocktails. Mojito is in the first place in popularity. I would like to note that only soft water is used for production. Soda bubbles do not cause discomfort, there is no sharp bursting and soda taste.

The main ingredient is, of course, mint. Its smell can be felt only by unscrewing the lid. It tastes as well. Lime aroma is present, but less pronounced and not so bright.

The color of the drink resembles lemon juice. There is a greenish tint. The cocktail is absolutely not sugary to taste, sugar in moderation. Manufacturers recommend adding a little ice to the glass before use, you can put a slice of lemon or a sprig of mint for more freshness.

Fresh Bar is a drink that can pleasantly surprise. So, for example, having tried "Black Jack" in a non-alcoholic, carbonated version, many customers were delighted. All the beauty is in a combination of two flavors offered by the manufacturer. The main focus is on cherries. It gives the cocktail a pleasant bitter taste, rich and bright aroma. Shades her almonds, which are in smaller quantities.

various juices;

flavors.

The use of aromatic additives causes particular complaints from buyers. But you can't do without them, because only with their help you can achieve similarity with well-known cocktails to which alcohol is added. The drink is not high-calorie (38 kcal per 100 ml).

As you know, today a healthy lifestyle has become one of the most relevant fashion trends... More and more people begin to engage in fitness and refuse fast food and other products of little use, and even harmful to the body. In this regard, freshly squeezed juices, or fresh juices, have become very popular.

So, people who monitor their health are already looking with apprehension at the packaged drinks sold in stores. Taking into account this trend, it is possible to build very profitable business on the sale of freshly squeezed juices. Moreover, the competition in this segment is still not so great, and the profitability of such a business is quite high. Today we will talk about how to draw up a fresh bar business plan and bring it to life.

History of the Fresh Juice Business

The idea of ​​fresh bars came to us from America, where the first establishments of this kind appeared in the 90s of the last century, in contrast to the numerous fast foods invented there. Thus, entrepreneurs have pitted tasty and healthy juices against harmful and obesity-producing drinks and food. Fresh bars came to us at the beginning of the 2000s and immediately began to gain popularity quite rapidly.

Registration of the necessary documentation

If you decide to open a bar business based on freshly squeezed juices, then the easiest way is to register as individual entrepreneur... If the business will develop rapidly or if you plan to open a business with a partner and co-founder, then it makes sense to choose the form of partnership with limited liability... Get ready that it will take you some time to register (usually about a month).

The business plan of the fresh bar should also provide for obtaining permits from the sanitary and epidemiological station and the fire department. The complexity of this procedure will depend on the location of your point.

So, if you organize a bar in a large shopping and entertainment center, then most likely you will be able to complete all the formalities in a short time. Indeed, when such an object is put into operation, as a rule, it is immediately provided for the possibility of opening points for the sale of drinks, for which the administration must have the appropriate permits.

How to open a fresh bar: business features

The main question that novice "sokodavs" ask is the need to find out: does it make sense to open a separate outlet, or will it be more optimal to organize a whole network at once? The opinions of experts on this matter differ. So, some believe that if you are lucky with the location of the fresh bar, then it is quite possible to get by with one point.

Others are convinced that it is necessary to start exclusively with a network that includes at least three locations selling fresh juices. In this regard, when drawing up a business plan for a fresh bar, a future entrepreneur needs to independently make this decision, which, by the way, will largely be determined by the size of his start-up capital.

Choosing a location for the location of the outlet

Due to the fact that products of this kind do not belong to the category of cheap ones, and not everyone can afford fresh juices and cocktails, a fresh bar, ideally, should be located near expensive shops and fitness clubs. In addition, we recommend taking a closer look at large supermarkets and shopping and entertainment centers, as well as water parks.

Of course, renting a retail space in such establishments is expensive. But due to the fact that your point will consist of only one bar counter, you will need no more than 5-6 square meters near the wall. Moreover, experts recommend organizing a point with a square, not an elongated shape. It will be much more convenient for the seller to work in such an area.

Fresh bar decoration

After you decide on the location, you should pay special attention to the design of your outlet. After all, in order for a potential client to pay attention to it, it is necessary to arrange it in an attractive, bright and original style. Therefore, developing a creative idea for a bar should become an integral part of your business plan.

Range

Experts in this case claim that grapefruit, pineapple, orange and carrot juices are best sold. At the same time, the undisputed leader is orange juice. In general, at the initial stage, it is recommended to include at least seven positions in the assortment of your bar: three citrus juices (orange, tangerine and grapefruit), as well as apple, pear, carrot and beetroot.

It should be borne in mind that when you include beverages from root vegetables in your menu, you will need to equip a vegetable shop to clean them. That's why the best option there will be a selection of a supplier who will deliver you already refined products, from which you will only have to make juice.

Equipment for a fresh bar

The main unit for the production of fresh juices is a juicer. You will need several of them: for citrus fruits and pomegranates, as well as centrifugal and screw. A juicer alone will not be enough due to the fact that it is impossible to squeeze juice from different raw materials equally well on a device of the same type.

For example, small berry seeds can very quickly clog the cells of the centrifugal unit, as a result of which the personnel have to constantly be distracted by cleaning it.

Due to the fact that orange juice is the most popular, it is necessary to immediately select a separate device for its production. Today on the market there are units for making fresh orange, which require minimal human intervention. However, they are not cheap, and at the initial stage of the business it makes no sense to buy them.

If your plans include making smoothies, then you will also need to purchase blenders, a refrigerator for storing ingredients, and a freezer for ice and ice cream. It will also be very good if you can bring the water supply to the point. After all, there is always a need to wash your hands or rinse fruits, vegetables and measuring cups again.

Staff

If you are planning to start a family bar business, then at the initial stage you can do without hired employees. However, keep in mind that the entrepreneur himself should not stand behind the counter, since he will have enough worries without this: contracts with suppliers, establishing relations with inspection and regulatory authorities, the lessor, etc.

A fresh bar business plan should ideally include two sellers for one outlet. It is desirable that they work, replacing each other in a week. This scheme is very convenient for both the owner and employees. At the same time, the seller hands over the cash register and report once a week, without being distracted by this procedure every day.

Also, one should not forget about accounting services. It can be organized in two ways: hire a visiting specialist or use the services of a company that provides such services. You will need a full-time accountant if you organize a large network of outlets selling fresh juices.

Opening a fresh bar: the financial side of the issue

To begin with, we propose to consider the amount of investments required to start such a business. The main costs will fall on the purchase of equipment and will amount to about 9-10 thousand US dollars. At the same time, juicers for pomegranates and citrus fruits will cost 3-4 thousand dollars, and universal units - 1.5 thousand. The remaining amount falls on the purchase of refrigeration equipment, a counter and various small things.

Another 2-3 thousand dollars will have to be spent on the design of the outlet and the installation of equipment. Don't forget about the monthly rent. In places with good traffic, it will average 1-1.5 thousand dollars.

For salaries, sellers need to pledge an amount of 350-400 dollars. You will spend about 200-250 dollars more monthly on accounting services.

Thus, the initial cost of organizing the work of a fresh bar in the first two months will be about 15-16 thousand dollars. Moreover, this amount does not include the cost of purchasing and transporting raw materials.

However, according to experts, the profitability of a fresh bar reaches 300%. Provided that the work is properly organized, this will allow to recoup the initial investment in 6-8 months. In the future, the entrepreneur can count on a profit of 2-3 thousand dollars from each outlet.

* Calculations use average data for Russia

Initial investments:

350,000 - 500,000 ₽

Revenue:

360,000 - 810,000 ₽

Net profit:

90,000 - 210,000 ₽

Payback period:

Trade in freshly squeezed drinks fits perfectly into the trend for a healthy lifestyle, and also perfectly quenches the thirst for new items, so a fresh bar is an idea that will definitely be in demand.

A fresh bar is a stationary or mobile item Catering, which specializes in the preparation and sale of freshly squeezed juices (fresh juices) or other drinks based on them. They can also be called juice bars or smoothie bars. Fresh bars are a relatively new phenomenon in Russia. Such establishments have appeared relatively recently on the wave of consumer interest in the idea of ​​a healthy lifestyle and healthy eating.

The idea to create a mini-bar, where healthy natural and, most importantly, fresh juices will be sold instead of alcoholic and low-alcohol drinks, came to our country from America. Nowadays, fresh bars have become commonplace in many European countries. In the United States, entrepreneurs who open fresh bars earn over $ 3.5 billion a year. Of course, in Russia it is not worth counting on such a profit yet. But there is no doubt that such a phenomenon as fresh bars is promising for creating your own business.

The main advantages of opening fresh bars:

• small initial costs (from 350 to 500 thousand rubles);

high profitability(from 80%) and a high level of markups for drinks (from 200-300%);

the ability to open a point in a small area of ​​several squares;

simple technologies for making drinks;

no serious personnel requirements.

What can be found in the menu of fresh bars

The assortment of the fresh bar can include not only freshly squeezed juices, but also smoothies, mineral and carbonated waters, coffee, tea, snacks and desserts such as fruit purees, muffins, cookies, ice cream and others. Smoothie is a thick drink in the form of berries and fruits mixed in a blender with the addition of ice, milk or juice. Despite the presence of food on the menu, the main emphasis is still on soft drinks and cocktails based on juices and / or milk.

Since fresh bars are positioned as points of sale of healthy food and drinks, the assortment should be determined based on this concept. In a large mall, where several eateries, pizzerias, pastry shops and other catering establishments will be located near you, it makes sense to expand the range not by introducing other dishes, but, for example, by developing new recipes for cocktails and fruit desserts. But if your fresh bar will be installed on the territory of an office center, in addition to drinks, you should think about making and selling various snacks. Even so, you shouldn't deviate from the concept of healthy eating. For example, if you sell hamburgers, you will still not be able to compete with “full-fledged” eateries, but you risk ruining the image of your company, which will no longer be associated with a real fresh bar among customers.

Some entrepreneurs go even further when composing their assortment of bars. For example, in certain Moscow fresh-bars you can buy not only juices, cocktails and desserts, but also extracts of various medicinal plants. Moreover, a bottle with natural contents with a capacity of 100 ml can cost the buyer 1.5 thousand rubles. Extracts and elixirs are positioned as an alternative to conventional vitamins and bioactive supplements. True, it is difficult to say whether such products are in high demand.

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When choosing the concept of assortment, some entrepreneurs proceed from considerations that buyers of natural drinks care not only about their diet, but also about their health in general. Therefore, for example, even organic cosmetics are sold in Japanese fresh bars. However, if you plan to introduce organic cosmetics into your range, do research the demand for it in advance and keep in mind that you will need to slightly expand your sales area and hire sales consultants with a medical education.

The fresh market in our country is just developing, but its participants have already faced the problem of positioning their products. If previously freshly squeezed juices and various cocktails based on them and with the addition of milk could be purchased only in expensive restaurants, which set a large margin on them, now the owners of fresh bars are trying to break consumer stereotypes and promote their product as healthy, tasty and, most importantly affordable. True, they are in no hurry to reduce the mark-up on it, since in this case the payback period of the point will significantly increase. Therefore, experts advise finding a compromise solution: for example, leaving the markup for freshly squeezed juices and smoothies at the same level, and creating the visibility of availability and low prices by reducing the retail cost of various other drinks based on them (cocktails, fresh juices with ice and ice cream).

Which room is suitable for a fresh bar

A large area is not required to place a fresh bar. It is quite possible to open a full-fledged point on 4-6 square meters. Unlike other similar establishments, the products presented in such a bar are in demand all year round. In the hot season, people buy soft drinks based on natural fruits to quench their thirst, and in winter months- as a healthy cocktail rich in vitamins. All these features determine the location of your fresh bar. First of all, it should be located in a place with high traffic, preferably near a cafe or restaurant.

Optimal location options for opening a fresh bar:

• shopping centers and hypermarkets;

business centers;

fitness centers;

airports;

railway stations;

water parks;

cinemas;

Recently, fresh bars can be seen in car dealerships and at various events. For example, mobile bars that are installed at exhibitions. But still, most often fresh bars can be seen in large shopping centers right in the middle of the walkway. This format retail called an island (“an island in a shopping center”). A detailed business plan with calculations for a fresh bar in the format of an island in a shopping center can be found.

Ready-made ideas for your business

A large flow of people for fresh bars is important, among other things, because of the properties of the products. Juices and cocktails are perishable products that cannot be stored for a long time even in the presence of refrigerated chambers. Already within the first thirty minutes after preparation, a fruit drink without any additives loses both a number of its beneficial properties and its taste. Of course, with a large flow of customers, some drinks can be made in reserve so as not to create a queue, but in other cases they are prepared immediately after placing an order. Thus, if your bar is set up in an open area, passers-by can see the process of making a cocktail or juice, which will increase consumer confidence.

What equipment is needed for fresh bars

A significant expense item when organizing your own fresh bar is the purchase of special equipment. The minimum set of shopping and production equipment for a standard outlet selling freshly squeezed juices and drinks based on them, it will cost about 200 thousand rubles.

The minimum set of equipment for a fresh bar:

• universal juicer, juicer for certain types fruits (such as citrus fruits or pomegranates);

blenders and mixers;

devices for cleaning fruits and vegetables;

refrigerating chambers and cabinets;

bar counter;

• cash machine and a cashless payment system;

  coffee machines;

  ice machine;

  refrigerator for ice cream;

  work cabinets (they can also be placed in the bar counter).

When choosing a supplier of equipment (first of all, juicers and mixers with blenders), pay attention to the fact whether he offers service for the equipment he sold. With a high workload, even new devices often fail, and repairing it in the absence of warranty service can cost a pretty penny.

Disposable plastic plates, glasses, coffee mugs, forks and spoons are usually used from dishes in fresh bars, as well as at other similar points of public catering. Glassware can be used quite rarely, but in these cases the fresh bar no longer belongs to the catering system, but rather to catering.

Additional costs are associated with the design of the sign, the application of the logo of your bar (or the chain of fresh bars) to the side of the counters, the production of branded napkins (optional), flyers or business cards. Leaflets and business cards, as well as a bright design of a retail outlet, are the main tools for attracting customers. For this reason, so far not a single fresh bar can boast of a memorable brand that is heard by many. Shopping in them is made spontaneously, and not purposefully, and buyers, at best, will later remember the approximate location of the bar, but not its name or logo.

What kind of staff is required for a fresh bar

If buying equipment and renting a place for trade are the biggest expense items for your fresh bar, then finding the right workforce is quite possibly the most difficult task that you will face when organizing and running your business.

As a rule, most of the owners of fresh bars are looking for a girl or a woman under the age of 45 to replace the seller. At the same time, the main selection criteria are decency, politeness, sociability and accuracy. It doesn't take much time to master a juicer or mixer, so the requirement for the ability to handle the equipment is not at all key.

It should be borne in mind that you will need to find not one seller that meets your requirements, but at least two or three. Please note that shopping centers, which often host fresh bars, are open from morning until late at night, seven days a week. A point in a busy place will need three salespeople who will work in shifts (for example, a week in a week or three days in three). Wage the seller usually consists of two parts - salary (fixed amount) plus percent of sales (on average, about 10%).

Theft prevention is a separate issue. The owners of the outlets selling fresh juices, where the cash register is installed, check their employees for conscientiousness by arranging test purchases. Your acquaintances or friends can also act as a "mystery buyer".

What profit can fresh bars bring?

The business for the production and sale of drinks based on fresh juices is distinguished by high profitability - from 80%. The minimum markup for a product is about 200-300% (300% for fresh juices and less for other drinks based on them). For example, 250 grams of fresh juice at a cost price of about 40-45 rubles is sold at retail at a price of 120-135 rubles. At the same time, at least 25-30 liters of this drink are sold per day, and on weekends and in the summer months, sales volumes can reach 45-50 liters, if a good location has been chosen. Thus, the proceeds from the sale of juices alone can amount to 360-810 thousand rubles per month. Taking into account the cost of production, rent, payroll and other expenses, the net profit at such turnover will be from 90 to 210 thousand rubles. The payback period of a fresh bar depends on several factors: location, assortment, competent promotion, product quality, quality of customer service, etc. The average payback period for such a point is about 10-12 months.

Experienced entrepreneurs advise potential players in this segment, even at the stage of opening one outlet, to think about developing it into a chain of several fresh bars. If you do not have experience in this area, then it is better to gain it for at least one year, managing one fresh bar, and then build a network based on the knowledge gained. In this case, the payback period of the project will be about three years. There is another way to develop your own business on the basis of an already functioning fresh bar - the subsequent creation of a network of cafes or healthy food restaurants, which are now considered a promising direction.

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A healthy lifestyle is one of the latest trends. People more and more actively monitor their health, go in for sports and try to consume only healthy foods and drinks. Therefore, a bar with freshly squeezed juices and smoothies today is an interesting direction for business. Let's analyze all the nuances of how to open a fresh bar.

Read also aboutfresh juice trade.

What is a fresh bar

Fresh bar offers natural juices, cocktails and smoothies that are prepared in front of the visitors. Such establishments began to appear on the Russian market relatively recently, so there are still few competitors in the niche of smoothie bars.

This makes it possible to build profitable business on freshly squeezed juices and related products.

Fresh bar menu

As a rule, the fresh bar menu is standard. But you can analyze the preferences of your potential customers, as well as the proposals of competitors, and include something else there - within the framework of the principles of a healthy lifestyle and proper nutrition.

Standard menu:

• fresh juices (freshly squeezed juices) - from orange, lemons, grapefruits, strawberries, guava, mango, banana, other fruits and berries, as well as their mixtures;
• smoothie - a mixture of fruits whipped in a mixer with milk, ice or ice cream;
• non-alcoholic fruit cocktails;
• milkshakes.

You can also sell wholesome desserts (such as panna cotta, fruit and berry cakes, frozen yoghurts), oxygen cocktails, pastries, and more.

The more varied the menu, the higher the average bill and the more potential customers you will have (provided that they like your new products). But the expansion of the assortment also entails an increase in start-up costs. You will need to purchase additional equipment and ingredients, train staff to prepare additional meals and drinks. With limited start-up capital, it is recommended to start with the main menu of the fresh bar, and when the business starts to generate income, expand it.

It is also very important to find the right place and study your potential clients. For example, in an office building, vegetable / fruit salads and other light meals for office workers would also be appropriate. Confectionery will be in demand in the supermarket and shopping center. A variety of drinks (both low-calorie and nutritious - for example, with honey and nuts), as well as protein bars, will go well in a fitness or spa center.

Business registration

The two most popular formats for registering a business are LLC and IE. Register asindividual entrepreneuryou can simply and quickly, in just a week, by paying a fee of one thousand rubles. But if you have investors and co-founders, as well as if you plan to open a chain of bars at once or eventually expand one fresh bar to a chain, it is better to immediatelyregister LLC.

When passing registration as an individual entrepreneuryou will need:

1. Registration with tax authorities. OKVED - production of juices (code 10.32 according to the new classification of 2019) and serving drinks (code 56.30).
2. Obtaining a TIN. The choice of the taxation system - preferably STS.
3. Registration of a trade permit from SES.
4. Obtaining permission from firefighters.
5. Registration in the pension fund.
6. Registration of cash register equipment.
7. Opening a current account.
8. Conclusion of a lease agreement for premises.

Delays are possible at each of these stages. At the same time, it is realistic to meet the deadline of about 2 months before starting a business.

Rent a smoothie bar

You will need a small room from 5 sq. meters. The rent depends on the location. The highest rates are in fitness centers, shopping centers or spas. Despite its tiny dimensions, the price can reach 20-30,000 rubles per month. It is important to weigh the price against the traffic of the place, as well as how the visitors of this point match the image of your target audience. Such premises have significant advantages - security and cleaning are usually included in the rental price.

Opening a business in a separate building will take more time, and will also require more serious costs for repairs, equipment installation, cleaning and security.

Which option to choose is up to you. Calculate the passability of the place, tastes and purchasing power of your potential customers, measure them against the prices of your fresh bar. It's the most important.

Fresh bar design should be bright and creative. Often it is decorated in orange, light green, red colors. It is important to create an attractive and visible sign. It is also advisable to develop salesperson uniforms in accordance with the general style and design of your fresh bar.

Hiring employees

Customers associate such a business with a healthy lifestyle and proper nutrition. Your salespeople must live up to this vision. The work does not require special skills: any young and positive employees, possibly students, will do. Remember that they are the face of your fresh bar. Choose athletic and attractive people who will impress your customers. Of the personal qualities of the staff, honesty, openness, politeness, sociability and accuracy are important.

For one fresh bar you needhire two or three employees... They usually work in shifts. As a rule, they receive a fixed salary (10,000 - 20,000 rubles per month) plus a percentage of sales. You will also need a cleaner and an accountant who will keep all records for the tax authorities and financial records. As a rule, such an employee is not hired, but outsourced.

Overview of ideas where it is better to open a fresh bar

As a rule, the purchase of a fresh or non-alcoholic cocktail occurs involuntarily. People rarely leave their homes or work and purposefully go to make this purchase. Therefore, it is imperative to choose the right place to maximize the likelihood of such an involuntary purchase. Of the basic requirements:

• high permeability of the point;
• the presence of a large number of potential customers.

For example, if the average cost of a cocktail in your bar is about 200 rubles, and among the visitors there are only schoolchildren with little pocket money, then they are more likely to buy inexpensive ice cream than your juice or cocktail.

It's a good idea to run the fresh bar not as a stationary kiosk, but as a mobile van. Most likely, it will work only in the warm season, but in this way you can choose the busiest points for selling juices, not being limited to one place.

Here are some popular locations for this kind of business:

• sports clubs and fitness centers;
• water parks;
• business centers;
• airports;
• SPA centers;
• cinemas.

Mobile fresh bars are usually located in parks, on beaches and embankments, in those places where people most often walk and spend their free time.

Read also aboutoxygen bar opening.

Fresh bar business plan

A business plan consists of several mandatory items. The first item is a summary of the project. This is how the goals, the main type of activity (sale of natural juices, smoothies and cocktails), market analytics, competitors and target audience are prescribed.

Also, in the first paragraph, they prescribe the organizational and legal form (as a rule, individual entrepreneur), location (embankment, park, shopping center, business center, fitness club), area (rarely exceeds 10 square meters), assortment, pricing policy.

Target audience - youth and middle-aged people who monitor their health, play sports and try to eat right.

Equipment for a fresh bar

Equipment- the foundation production plan and the main item of purchases. You need to consider the menu and location. If this is a non-stationary bar, be sure to supply electricity there.

Mandatory equipment:

• cabinets and bar counter;
• showcase;
• 1-2 refrigerators (with a freezer);
• cashbox;
• several juicers - separately for oranges and other citrus fruits, separately for other fruits;
• washing;
• icemaker;
• fruit cleaning device;
• powerful mixers and blenders;
• dishes.

Most main element a powerful juicer for you. As a rule, the price of a professional unit starts from 100,000 rubles. It is important to choose a professional device that will withstand a high load and will last long enough.

Under heavy load, equipment can malfunction, even if it is new and recently installed. This is a normal situation. Therefore, it is important to pay attention to the warranty in order to ensure yourself an inexpensive and high-quality repair. It is also important that the equipment supplier has a representative office in your city and can quickly go to you.

Financial plan

The financial plan is the most important part of the entire business plan. It consists of two or three subsections and is presented in tables.

The table shows approximate figures - for reference.

How much can you earn on a fresh bar

The typical markup in this business can exceed 300%. That is, compared to the purchase price of the products, you will sell juices several times more expensive, but do not forget that you need to pay rent, salary and pay bills. The profitability of a fresh bar can reach 30% or even exceed this figure.

Here's a rough calculation:

• wholesale price 1 kg. fruit - 100 rubles;
• selling price of fresh juice - 200 rubles;
• selling price of 1 liter of juice (4 glasses) - 800 rubles;
• to prepare 1 liter of juice, you need 1.5 kg of fruit, 100 rubles each = 150 rubles;
• difference: 800 rubles - 150 rubles = 650 rubles.

When selling 30 liters of juice per day from one outlet, you can get a profit of 24,000 rubles, of which 4,500 rubles will be spent on purchasing food. If you subtract the staff salary (approximately 1,500 - 2,000 rubles per day), the rental cost (1,000 rubles per day) and other obligatory expenses, you can get a net profit of up to 15,000 rubles in one day. But to reach such a turnover, time must pass - at least several months. If the location is chosen incorrectly, the assortment is not interesting to potential customers or the prices are too high for them, the turnover will be small, and the outlet may operate at a loss.

You can further increase your income by expanding the range and adding new items to the menu. Thus, you will increase the average check of the institution. You can also expand the network of fresh bars.

Fresh bar advertising

1. Banners near the roads in the opening area.
2. Advertising signs on the territory of a supermarket, shopping center or sports club.
3. Advertising in the media (both in newspapers and on radio or TV). It is rarely used and as a rule for network bars.
4. Targeted or contextual advertising on the Internet. It makes it possible to highlight those people who will be interested in your institution, and set up the display of advertisements for this particular audience.
5. Advertising campaign in social networks... It will not be superfluous to create pages in all major social networks - VK, Facebook, Instagram. Post pictures there, talk about the benefits of fresh juices, hold contests, promotions and sweepstakes. Submit customer testimonials. Come up with a system of bonuses and discounts for regular customers.
6. Advertising from bloggers - for example, from a well-known fitness trainer or athlete in your city.

If you have a small advertising budget, at first it will be enough to choose the right place and arrange a beautiful sign. This is enough to get started. Taste and high quality juices and cocktails, wide assortment, polite sellers guarantee you a flow of customers.

Before opening the fresh bar, be sure to compose detailed business plan, analyze your competitors and your target audience, calculate expenses and income. Your success in this niche has four pillars - location, menu, taste and service. Work through each of them.

The advantages of this business are high profitability, the ability to quickly conquer the market, and relatively small initial investment. Disadvantages - seasonality (juices are better sold in the warm season), susceptibility to crises (these are not essential goods, which, moreover, are not too cheap) and the prejudice of some customers about catering establishments. To successfully run such a business, you need to be creative and willing to constantly grow and develop.

Ramil Shaikhetdinov (Photo: Regina Urazaeva for RBC)

Shaikhetdinov's first bar began operating in 2007, when the entrepreneur turned 21. The outlet is named Vita Juice and has an orange orange logo. It was a counter with the only seller in the mall. It occupied an area of ​​only 2.5 square meters. m and offered only one drink - freshly squeezed orange juice. The entrepreneur spent 500 thousand rubles on the opening. Most of the funds were spent on the purchase of a professional juicer.

However, contrary to expectations, the queues to the fresh bar did not line up - the sales barely covered the costs. Shaikhetdinov decided that he was a little wrong with the format. Six months later, he invited his classmate Ilgiz Akhmadullin as a partner. Together they opened two more points in Kazan. New fresh bars already occupied about 10 sq. m and were better equipped - juicers appeared for various fruits, for example, a pomegranate. The menu expanded to 12 types of juices, branded mixes and smoothies, as well as a bar counter appeared. Each such bar has already cost 1.5 million rubles. But they immediately began to make a profit. On average, the monthly revenue of one point is now 600 thousand rubles. per month, profit - 150 thousand. Partners reinvested all profits in the opening of new points in new cities.

Today the Vita Juice chain has 25 points in 12 cities of Russia, including Moscow. Every year, two or three new bars are opened, and the revenue in 2017 amounted to more than 175 million rubles, the profit - about 45 million. According to 2GIS, this is the largest chain of fresh bars in the country.

The main problem for Shaikhetdinov was the search for employees. The juice seller is not the most prestigious job, people quickly got bored with it, and they left, and it is difficult to look for employees in unfamiliar cities. Therefore, the entrepreneur came up with a motivation system for salespeople. Every six months, each employee of the company can take an exam on knowledge of recipes, service standards, etc. If the test is successful, the employee's salary increases by 15% and he goes to more high category specialists. Top sellers transferred to managerial work in the central office. Now Vita Juice employs over 130 people, about a quarter of them are administrative staff in the office in Kazan.

Photo: Regina Urazaeva for RBC

The entrepreneur saves on advertising: a fresh bar is not an institution for which a client will specially go to a shopping center. Juice or smoothie is primarily a spontaneous purchase. Therefore, the main thing is to choose shopping centers where there are a lot of people, Shaikhetdinov said.

The most difficult period for the development of Vita Juice was 2014-2015, when the crisis affected the purchasing power of Russians, and the number of visitors in shopping centers fell. Sales in Vita Juice bars dropped and prices for imported fruit rose. “If before the crisis we bought oranges for 50 rubles. per kilogram, then after - already 100 rubles. ", - says the entrepreneur.

Shaikhetdinov began to beat out discounts on rent. It was not possible to do this everywhere, and in those shopping centers where the rent was too high, he closed several fresh bars. By 2017, the situation had improved. According to the entrepreneur, the spread of the fashion for a healthy lifestyle played into his hands. The company responded to the new trend - they launched the Detox by Vita Juice line, which contains cocktails from pear, orange and spinach or apple, broccoli and walnut.

In 2018, the company launched a franchise sale. Under its terms, the Vita Juice fresh bar can be purchased on a turnkey basis with furniture and equipment for 2.95 million rubles, the monthly royalty is 12 thousand rubles. So far, no franchisee has signed an agreement.

Smaller and easier

55-year-old Igor Maymin before the opening of the fresh bar owned two large establishments in Moscow - the restaurants "Cocktail" and "Wheel of Time". The latter was located on three floors and occupied an area of ​​1.5 thousand square meters. m.

Igor Maymin and Ekaterina Maymina (Photo: Oleg Yakovlev / RBC)

The idea to open a fresh bar appeared during a trip to tropical countries and the USA - the restaurateur watched everywhere outlets offering fresh juices and smoothies. The businessman returned from the trip with a ready-made business plan- decided to launch a fresh bar in one of the Moscow shopping centers. Maymin took his daughter Ekaterina as partners.

In 2007, the first Yummy Mix fresh bar was launched: an “island” with an area of ​​9 sq. m in the metropolitan shopping center. Its opening cost the partners 2 million rubles. (investments fought back after a year and a half). The menu of the Maimina bar came up with their own, experimented with various fruits and vegetables. The site of the shopping center was chosen as an advertising platform. “We published information about our promotions and special offers with them,” says Ekaterina Maymina.

Six months later, the partners decided to open a second point. The launch costs amounted to about 2 million rubles. Subsequently, new fresh bars were opened once a year. All are in Moscow, with the exception of two opened in 2009 in Rostov-on-Don. Then the restaurateur met the future manager of the Rostov branch at international exhibition retail real estate in France and he convinced Maimin to try his hand in the province. It turned out that Rostov fresh bars earn no less than Moscow ones - each one earns an average of 6 million rubles. per year, of which about 800 thousand rubles. arrived. There are now ten bars in the network, the last one opened last year.

The 2014-2015 crisis hit the Yummy Mix business as well. But the family found a new audience - these are numerous employees of the shopping center. For them, the company began to arrange promotions during the hours of the least active sales... For example, from 10 to 12 in the morning on weekdays, when there are simply no buyers in stores, they offered sellers orange juice at a 50% discount, forming a pool of regular consumers.

Nevertheless, several fresh bars located in the shopping center near the Moscow Ring Road had to be closed. “The audience of some centers has changed before our eyes - many people have stopped going to them, as new malls have opened, only local residents from residential areas have remained. Now it makes sense to open closer to the city center, in business centers, it is more and more difficult to work in shopping centers every year, ”Maimina admits.

According to the entrepreneur, important factor for the success of a fresh bar, this is the location inside the shopping center: “There should be a lot of people passing by, but they should not be in a hurry. The food court is also not the best place, there are too many alternative proposals. We choose shopping galleries - a person goes out with purchases, sees a sign and decides to take a break and drink some juice. "

Maimin sold large restaurants, and now the family is focused on improving service and expanding the menu of their bars. A professional mixologist was brought in to develop the recipes. The Yummy Mix assortment responds to all the fashion trends in the beverage industry. For example, the company now has lines for vegans (smoothies without frozen yogurt) and strength sports enthusiasts — with added protein.

“The competition in this niche in Moscow is already quite strong,” says Ekaterina Maimina. “Many kiosks, cafes and coffee shops have begun to add a wide range of juices and smoothies to their basic assortment.” But that doesn't mean there isn't room for new players. According to Maimina, newbies can draw attention to themselves through an original concept. For example, the Vitamin & Smoothie Bar Macadamia offers smoothies in lightbulb-shaped bottles. Unusual packaging attracts buyers and encourages them to post photos on Instagram.

Cost of drinks

Classic "Mango shake" (mango, ice), 0.35 l: price - 350 rubles, cost price - 200 rubles.

Homemade lemonade (mango, chia, orange), 0.35 l: price - 200 rubles, cost price - 120 rubles.

"Freshly squeezed juice" (orange, mango), 0.35 l: price - 300 rubles, cost price - 100 rubles.

Source: Super Mango Company

Mangomania

Ruslan Nazimov, 32, is a former top manager of the Negotsiant development company. O own business he wondered while receiving his Executive MBA from Kingston University in London. "Then I thought: why waste your potential by working for hire?" - Nazimov recalls.

Upon returning to Moscow, he met with his friend Sergei Pivovarov, a dentist, owner of a network of dental clinics. Together they began to come up with ideas for the future business. The choice fell on the supply of mangoes to Russia. Partners are big fans of this exotic fruit. “However, what is sold in supermarkets tastes more like potatoes,” Nazimov said indignantly.

Alexander Nazimov, Ruslan Nazimov and Sergey Pivovarov (from left to right) (Photo: Oleg Yakovlev / RBC)

In the spring of 2017, the partners created Super Mango. The third co-owner was Ruslan's brother Alexander Nazimov, who had previously worked in investment banking for a long time. The partners brought the first batch of exotic fruit from India. It was an 80% ripeness Alfonso mango. A batch of 800 kg, including delivery, cost 700 thousand rubles.

The partners decided to sell fresh fruit wholesale and retail via the Internet - they opened accounts on social networks and launched a website. However, it immediately became clear that it would not be possible to find wholesale buyers. “Nobody wanted to buy mangoes at their peak. This is a perishable product, it can lie for a maximum of seven days. While unripe mangoes are stored for 25-30 days, ”Nazimov says.

The entrepreneurs managed to sell half of the batch - they themselves delivered orders throughout Moscow. And the other half have lost their presentation. V last moment managed to sell it at a discount to the # FARШ burger chain. Customers of the cafe who made an order for more than 700 rubles were presented with Super Mango Shake.

The partners realized that they needed an additional distribution channel where they can quickly sell mangoes if their shelf life is nearing the end. In the summer of 2017, the partners began to set up stalls in the markets and sell mango juices and desserts. We prepared drinks in front of customers. At the Usachevsky market in Moscow, Super Mango made a splash - queues were lined up for juice, says Nazimov. The company served 250-300 clients per day.

Juice trade seemed to the partners to be a promising niche. However, it was not easy for a newcomer to break into the shopping centers. The representatives of the shopping center were either not interested in a new player with juices, as they already had points with a similar product, or put forward "draconian conditions". The first fresh bar in the shopping center was opened only in October 2017. The launch cost the partners 1.5 million rubles. The new bar has drinks from other exotic fruits - passionfruit and avocado.

Nazimov is a supporter of active sales. “Our sellers invite customers, but they do not shout, but calmly address passers-by,” he explains. - They offer to try free samples, because the culture of mango consumption in Russia is very weak, many simply do not know this fruit and are afraid to ask, so our main focus in sales is on active communication with customers. After a person touches the mango, feels the aroma and tastes it - 99% that he will make a purchase. "

In December 2017, Super Mango launched three more bars. Now each point gives an average of 2-2.5 million rubles. proceeds monthly and 0.5-1 million rubles. arrived. On average, the points occupy about 10-12 square meters. m, and the rent costs 300-500 thousand rubles. depending on the shopping center. Fresh bars now account for about 50% of the company's total revenue, the rest is sales of mangoes on the Internet. Here, unexpectedly for entrepreneurs, Instagram “shot”.

In the summer, entrepreneurs intend to open at least ten more retail outlets on the streets of Moscow - they are convinced that the niche is still far from saturation.

View from the outside

"While the trend towards correct and healthy food is gaining popularity, the format will continue to evolve."

Evgenia Kachalova, founder of the Wine Bazaar chain, Moscow

“The growing popularity of fresh bars is primarily due to the fact that people have now become more attentive to their own health, have begun to pay more attention to what they eat and drink, and have begun to use more high-quality and healthy products in their diet.

The advantages of such a business, I would classify the small costs of the organization. This format requires a small area, a minimum number of employees, there is no need to organize a full-fledged kitchen. It turns out to be a rather attractive business when small investments... Minus - the product is perishable, if the point did not immediately become popular, you will have to write off a lot of fruits and vegetables.

Fresh bar is a narrowly focused concept, it is difficult to form a circle of regular customers. But while the trend towards correct and healthy food is gaining popularity, this format will continue to evolve. "

"Big players will appear, make networks"

Alexander Murachev, managing partner of the Tigrus restaurant holding (Osteria Mario restaurants, Bar BQ Cafe, Shvili, ZEST coffee shop)

“The general interest in this business model is based on the trend of a healthy lifestyle. Fitness centers, yoga courses, markets for local products, fresh and smoothie bars, etc. are developing. People want to live longer and better, and therefore began to pay attention to what they eat and what they drink. We feel it at our restaurants. We reduce the amount of sugar and salt in the recipes, we reduce the proportion of dishes using deep fat, we add more fresh products.

Look at what is happening with parks in the capital: they are becoming more modern, more convenient, more beautiful, some of them have a lot of sports activities, and this also contributes to the development of this segment. The modern consumer is more and more making a choice in favor of natural product and swaps a sweet soda or juice pack for a smoothie, fresh juice, natural lemonade, or iced tea.

A fresh bar is a clear and simple business product for a client. It takes two to three minutes from production to the consumer until the juice is squeezed out in front of the customer. There are few shortcomings, but they, of course, are. The juice business has a pronounced seasonality. The demand for soft drinks is predominantly high in summer. You also need to take into account the fact that working with fresh ingredients is not easy. The main concerns are waste control, hygiene, proper storage and reliable suppliers. The quality of the fruit can vary, which will affect the costs of business owners.

Of course, this business will develop. Big players will appear, make nets and displace small single points with a juicer and an incomprehensible name. "