We open a business for the production of covers. Trade in accessories for mobile phones - open your own store How to sell covers for iPhone

Few people think that 3-5% of the cost of an already expensive iPhone falls on an ordinary, and not the best quality case. Well, Apple just so happens that the hardware functions of their products are at their best, but software and accessories of lower quality. It would seem that the case, which does not carry any functional load, prolongs the life of the gadget by at least several years. If 5-10 years ago covers were perceived as a beautiful frame, today it is an opportunity to extend the service life of the gadget and save money in the future, because if you want to sell an old iPhone in a few years and buy a newer model with a surcharge or buy the latest iPad model at no additional charge - the cover will allow you to sell your iPhone at 20-30% more expensive, because the cover will allow the gadget not to lose its presentation!

What if the cover is damaged or lost? What, pay 1000 rubles or more for a new brand name, or it is better to pay 400-500 rubles for a product more High Quality with your portrait or other desired image? So it appeared new business idea to sell cases for iphone and make good money. Selling covers as a business, with a successful coincidence of circumstances and the right organization, can bring an entrepreneur from 30,000 rubles a month.

Market entry

And here it has its own specifics. If a person bought an IPhone, it means that he knows how to appreciate quality things. Accordingly, the proposed product must meet certain requirements:

• Elegance - the cover should conceal some angularity of Makentosh products;
• Stylishness - should not only match the color of the product, but also make a harmonious composition with it;
• Reliability.

These are the main criteria common to all buyers. Further, each target group has its own requirements. For example, in Siberia and other regions where the thermometer drops below -50oC, preference is given to warm covers that can keep the device at a temperature of at least -3oC. At -5oC, iPhones crash.

In the Central Asian region, in the Trans-Baikal Territory, etc. The emphasis is not only on frost resistance, but also on impermeability to small grains of sand, because in these regions, with strong winds, sand gets into almost all the cracks. Further, purely based on the wishes of customers. By the way, you should always have a few extraordinary specimens in stock. First, the buyer often begins to feel the need for a particular product only when he sees it; secondly, it's like your portfolio.

Where to begin?

First you need to study the demand in this region, by the way, it is better to start from your region, and then gradually expand. Analyzing the frequency of searches in search engines is not enough. Unfortunately, many, in the old fashioned way, are looking for what they need directly in retail outlets or in the markets. Therefore, you need to set aside another week to take a closer look at what is asked at the nearest points. When you have enough information, you can move from ideas to business.

Regardless of the field of activity, the first few months should be devoted to work almost 24 hours a day. When things get up to speed, they will take less time. This also applies to the sale of covers. For maximum profit, it is better to register as an individual entrepreneur and trade on the Internet in parallel.

Organizational stages

It is advisable to open a store selling covers no earlier than 3 years after starting a business. At first, the maf will do. The purchase of a stall, its installation and the rent for a place should not exceed 30,000 rubles one-time, and then 5,000 rubles a month.

Since the area retail space will not exceed 4 m2, you will be taxed on UTII and spend no more than 3,000 rubles per month on taxes, provided that the total profit does not exceed 1,500,000 rubles per month. Then you will have to switch to a simplified or patent taxation scheme.

Profitability and business lines

Why iPhone cases? Yes, because they are more expensive and the one who bought the iPhone is ready to spend some, not a small amount on a case. How much is the consumer ready to buy a product from you? On average, an iPhone case costs 1,000 rubles. For a product made of genuine leather with a print to order, buyers are ready to pay 1,500 rubles, and sometimes more.

The markup depends on the method of trading;

• Purchase of finished products in domestic stores and their resale - up to 250%;
• Purchase of finished goods from Asian online stores and resale - about 400%
• Self-made from leatherette without print - 250-500% in relation to the cost of raw materials;
• Made from leatherette with a print up to 500%, with a personal print 400-700%;
• Genuine leather without a print - 400-600%;
• With additional lining up to 800%;
• With a personal print and or additional characteristics, for example, water resistance, frost resistance - 1500% and more.

The most expensive are gift options. Sometimes, such a cover can be sold for 2,000 rubles or more, having spent 150-200 rubles on its manufacture, including equipment depreciation.

Sometimes you may come across customers who want to get a whole work of art, with engraving, thematic inlays, etc. If you can make these complex products, then why not meet the customer halfway, while earning 10,000 rubles or more for 1 copy! Over time, collectible covers can be put on stream and earn 100,000 rubles a month or more.

But. Most likely, it will not be possible to build a business on covers for iPhones, because as a percentage, not so many people buy Mackintosh gadgets. On products for iPads, on average, it will turn out to wind up about 150-200% in case of resale and about 500% if you make it yourself. But, these smartphones are buying a lot more, respectively, the number of customers for covers will not be an example more.

But, nevertheless, what is the highlight of this business? Having invested 30,000 rubles, in six months you can earn more than 50,000 rubles per month. Payback often occurs in less than a month.

* Calculations use average data for Russia

100 000 ₽

Minimum start-up capital

From 4 months

Payback

55 %

Profitability

From 25 000 ₽

Profit per month

The number of various gadgets per capita is growing every year: mobile phones, players, game consoles, players, tablets ... Accordingly, the demand for various accessories for all these mobile devices... Covers made of various materials perform two functions at once - protective and decorative. In the latter case, the choice of covers is limited only by the manufacturer's imagination.

How to make the production of covers a profitable and profitable business

At the same time, depending on the start-up capital that the entrepreneur has, he can choose two production options - to make the covers themselves, or to apply images to existing blanks. In the first case, the covers are made of genuine leather (the preferred option) and leatherette.

The cost of one product is 50 rubles, and it is sold at retail for 250-400 rubles. For sewing covers from natural and artificial leather, you will need a small room (about 17-20 square meters. Meters) and simple equipment, including sewing machines, a cutting machine, a punch, a machine for installing buttons, a device for embossing a pattern, etc.

As materials for the production of covers, you will need natural and artificial leather of various shades, but of a certain density (the material must be dense enough to protect the contents from minor damage, and, at the same time, keep its shape well), buttons, Velcro, lining material, rhinestones, key rings, etc.

There are no special requirements for the location of the workshop, but think in advance how and to whom you will sell finished products... If you plan to produce a small number of special design covers made of high-quality leather, then it is better to sell them on your own - through a branded point of sale, for example, on the territory of a large shopping center. For large enough production volumes, it is best to work with wholesale companies, specialty stores, retail chains, etc.

Features of the range of covers

Your assortment will consist mainly of cases for mobile phones and smartphones, and to a lesser extent - for tablets. Please note: recently, previously common covers, which are completely made of leather, are increasingly replacing combined models of book covers with a plastic base for a gadget and a leather cover. In the future, you will be able to significantly expand your assortment and produce covers not only for mobile devices, but also other leather accessories - cosmetic bags, key holders, bags, etc.

For organizing such a business will require from 100 thousand rubles... This amount includes the purchase of the necessary material, raw materials and minimal advertising (leaflets, business cards, ad placement). The best option is if you have your own premises available, where you can open a sewing workshop. Additional source income can be tailoring covers for individual orders (in fact, this is already an atelier) - non-standard colors, designs, for less common device models, etc.

In addition, you can engage in applying prints to existing workpieces. For the production of covers in this way, special equipment is required, which includes a thermal transfer press, jet printer with CISS, as well as expendable materials- special ink and paper for sublimation. All this equipment is quite compact. It can even be installed at home or in a garage.

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The process of printing on blanks is very simple and does not require special knowledge and skills. For printing, special blanks for covers will be required. These may not be traditional cases, but bumpers that are worn on a smartphone or tablet. They come in rubber and plastic in white or black. The disadvantage of this direction is associated with the limited assortment. For obvious reasons, you cannot produce printed cases for a large number of device models from different manufacturers.

The financial component of the case business

Entrepreneurs do not want to take risks and buy bumpers for those devices that are most popular: iPhone, iPad, Samsung Galaxy... Blank covers are purchased in China in a minimum batch of 500 pieces. The covers and bumpers themselves are cheap, but add to this the cost of transportation and customs clearance. Eventually the cost of the cover with application is 125 rubles. Retail price starts at 550 rubles. and higher. Models with an exclusive design will cost the end customer 1200 rubles.

As with leather phone accessories, there are two distribution channels for designer cases: direct to end customers and through wholesalers. In the first case, keep in mind that the main target audience for such products is adolescents and young people under the age of 25. These buyers can be found online.

Maintaining groups in social networks and the promotion of an online store will require considerable expenses - both time and material. At first, the number of orders will be small (according to the experience of other entrepreneurs, from two orders per day when working throughout the country). You will also have to spend your time communicating with potential buyers, sending orders across Russia, or spending money on wages managers who will take on these responsibilities.

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If your production capacity allows you to immediately produce a large batch of covers (from 100 pieces), give preference to wholesale buyers. By the way, the organizers can also act as such joint purchases... Even with a wholesale price of 350-400 rubles for a regular model, your margin will be over 100%, and you will be able to get back the money spent faster. The turnover of such a small production is 300-350 thousand rubles per year, and profit - from 25 thousand rubles per month and higher, depending on the assortment, designs, investments in advertising and promotion, product quality and customer service.

Covers for mobile devices are an off-season product, but they are most in demand during the pre-holiday period (unusual cases are purchased as a gift to family and friends).

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For 30 days this business was interested in 55,090 times.

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Business plan for the sale of mobile accessories on the "islet"

* Calculations use average data for Russia

1. SUMMARY OF THE PROJECT

The goal of the project is to create a micro-enterprise in Krasnodar. The field of activity is the sale of accessories for mobile phones on an “island” in a large shopping center. Self-employment of the project initiator is assumed.

The demand for the goods of the project is due to the general situation in the mobile retail market: a decrease in the purchasing power of the population, which led to a decrease in demand for new mobile phones and smartphones. This, in turn, is driving demand for mobile device repair services, as well as accessories that can be used to personalize a device or protect it from physical wear and tear.

Investment costs are aimed at making a rental deposit for three months, manufacturing a trade stand, purchasing goods, as well as forming a working capital fund before the project reaches recoupment.

Table 1. Key performance indicators of the project

2. DESCRIPTION OF THE COMPANY AND THE INDUSTRY

One of the most striking indicators of consumer sentiment in Russia today is the market for mobile devices - smartphones and tablets. In a stable economic situation, many Russians preferred to change their smartphones on average once every one and a half to two years. The situation has changed dramatically over the past two years.

Based on the indicators of the RSBI Pole Index, compiled by Opor Rossii together with Promsvyazbank, the entrepreneurial sentiment in Russia stopped the decline and showed a slight upward trend.

Figure 1. RSBI indicators, 2014-2016

Nevertheless, mobile retail (b2c-market of mobile devices) indicates a more serious drop in consumer sentiment. For example, in 2015, the main market trends were:

a decrease in the share of the premium segment in total sales amid the growing popularity of new (largely Chinese) brands; at the same time, consumers preferred to maintain the performance of devices, but not overpay for the brand; the share of traditional smartphone manufacturers fell to less than 50% of total sales

an increase in the average retail price of devices - according to experts, it increased by 9% compared to 2014; at the same time, the growth was significantly lower than in other segments of the household appliances and electronics market

increase in the functionality of smartphones - the share of devices with support for LTE, NFC, two SIM cards, etc. has increased.

the displacement of conventional mobile phones by smartphones, which as of 2005 account for 33% of total sales

It was in 2015 that the market of mobile devices in Russia for the first time since 2009 showed negative dynamics: compared to 2014, sales decreased by 3% in physical terms. Sales of smartphones increased due to a decrease in sales of conventional mobile phones - smartphones, according to the analytical agency TrendForce, sold 22% more than in 2014 (in monetary terms).

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At the beginning of 2016, several of the largest players in the mobile retail market at once reported a serious drop in sales in physical terms - by 8.4% in 2015 compared to 2014. Revenue, however, continued to grow on the back of rising device costs. The average cost rose from 8.9 thousand rubles per device in 2014 to 10.1 thousand rubles. in 2015. Smartphones with LTE support accounted for about 57% of sales in volume terms.

In early September 2016, the analytical company IDC published the preliminary results of the Russian market of mobile devices for the first half of 2016. Experts note the stabilization of indicators and a return to the pre-crisis level. However, according to IDC forecasts, the market will not regain its former positions in dollar terms. In the medium term, the market will remain highly competitive and price sensitive.

The main market trends in 2016 include:

continued growth of interest in the functionality of devices (performance, LTE support, quality of photo and video shooting, etc.)

consumers began to change their mobile phones less often (the share of devices purchased more than 12 months ago increased significantly)

growth in sales of mono-brand networks, decrease in sales of multi-brand; Retail operators of mobile networks are also growing (in the first half of 2015, mobile devices from operators were purchased by 21% of buyers, in 2016 - 24%)

growth in sales of devices for own brands mobile operators; as a rule, these are budget devices made in China

Figure 2. How long ago did you buy a mobile phone / smartphone that you use today (according to AC&M)

Figure 3. Sales structure of mobile devices (according to AC&M)

Summing up, we can say that in the next few years the market is most likely to be in a state of stagnation. The share of multi-brand retail will continue to decline, but it will not disappear completely. The importance of mobile operators' own distribution channels will grow.

These data indicate a decrease in demand for new mobile electronics, which leads to an increase in demand for spare parts and accessories to it. Thanks to accessories, you can "revive" the look of even a substantially shabby smartphone, as well as extend its lifespan.

The enterprise is organized "from scratch", is registered in the relevant state structures. Placement of a retail outlet - an "island" in the largest shopping center in Krasnodar. An island is a sales point with an area of ​​2.5 m2 in the gallery of a shopping center. Self-employment of the project initiator is assumed.

Krasnodar is a city in the South of Russia, the administrative center of the Krasnodar Territory, one of the largest cities in the Southern Federal District. Large economic, commercial, industrial and cultural center. The population of the city is 853 thousand people.

The largest shopping center of the city was chosen for placement, the total area of ​​the center is 180 400 m 2, the trade area is 142 000 m 2; parking for 3,500 cars. On the territory of the shopping center are located: the largest grocery hypermarket in the Southern Federal District, a hypermarket of building materials, a furniture store, goods for sports and recreation, Appliances and electronics, clothing and footwear for children and adults, bowling.

The outlet is located in a place with the highest traffic, in one of the central galleries of the shopping center, in the immediate vicinity of the food court.

3. DESCRIPTION OF GOODS AND SERVICES

The project implements accessories for mobile phones and smartphones of budget and medium price segments, mainly Chinese and Russian production... These include both decorative elements (back covers) and functional (chargers, portable speakers) and protective (protective films, covers). Full list goods (by category) are given in Table. 2. In order to simplify calculations, the average cost of goods in each category is used.

Table 2. Assortment, variable costs and selling price

Project workers also provide sticker services protective film, installing rear covers, setting up speakers, and so on. All services are provided free of charge.

Goods are purchased at wholesale warehouse large network wholesale supplier of mobile accessories. The warehouse is located in Krasnodar, which greatly facilitates logistics and reduces the cost of delivering goods.

4. SALES AND MARKETING

The target audience of the project is men and women aged 14 to 45 with a mobile phone or smartphone, with an income of up to 50,000 rubles. All sales are carried out directly through the retail outlet in the shopping center. To attract customers, a specially organized display of goods is used, demonstrating the brightest and most original accessories. In addition, product demonstrations are periodically held - for example, the work of portable speakers.

Additional promotion is carried out through social networks and services on the Internet, targeted at the youth audience, which is the most active segment of the target audience. The social networks ok.ru, vk.com and the Instagram service are used. Public pages are created, filled with various content:

useful - tips and tricks on using and caring for mobile phones and accessories (40% of the volume)

entertaining - funny stories and pictures related to the topic of the pages (25% of the volume)

involving - contests, polls (15% of the volume)

The frequency of publication is 3-4 posts per day.

The competitiveness of the project is based on its favorable location. On the territory of the shopping center there are digital technology stores that also offer accessories for mobile phones and smartphones, however, since this area is not their specialization, the assortment, as a rule, is not so deep. Usually, the stock of mobile retail stores consists of accessories for the latest models of devices that are directly on sale. Considering the fact that the stock of mobile devices in the country is rapidly aging, accessories for older models are becoming in demand. The project takes this fact into account and pays attention to the procurement of such accessories, which has a positive effect on the profitability of the project, since obsolete models are purchased from the stock balances of wholesale suppliers at a discount.

Reaching the planned sales volumes - presumably from the fourth month of the project. The break-even point is reached by the third month of the project. The demand for the project's products does not have a pronounced seasonality, with the exception of surges in consumer activity in the pre-holiday periods - before February 23, March 8 and the New Year.

Table 3. Planned sales volumes

5. PRODUCTION PLAN

The sale of goods is carried out through the trade stand located in the gallery of the shopping center. Stand area - 2.5 m 2. The operational stock of goods is stored inside the stand, in lockable boxes. The premises of the shopping center are guarded centrally, so the overnight storage of goods at the stand is safe. The main commodity stock is at the initiator of the project, for which a special room has been equipped in his house.

The trade stand is made by a furniture enterprise in Krasnodar to order according to individually developed drawings. The design provides the most convenient open display that can attract the attention of the shopping center visitors. The production and installation time of the stand (by the manufacturer) is 7 calendar days.

The purchase of goods is carried out at the warehouse of a large wholesale supplier of mobile accessories. Depending on the volume of a one-time purchase, the amount of the wholesale discount usually varies, however, the initiator of the project managed to reach an agreement with the regional management to fix the maximum discount, provided that the gross monthly volume of the purchase is not less than 150,000 rubles. The planned volume of purchases (according to Table 3 - 171 200 rubles).

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The warehouse turnover is planned at the level of 2-2.5 times a month, thus, monthly 2-3 purchases of goods for different amounts are carried out. This allows you to more accurately form a warehouse stock, avoid the appearance of illiquid goods, as well as increase the turnover of working capital.

The goods are delivered in their original packaging. The warranty period depends on the product category.

6. ORGANIZATIONAL PLAN

All management and managerial functions are performed by the initiator of the project. He has experience in organizing retail and online promotion. The accounting department was outsourced. The working hours of the outlet are 10.00 - 22.00. Provided shift work work - 2/2, respectively, a second seller is required. The selection of the seller is carried out during the preparatory stage of the project. The duration of the preparatory stage is 1 week. During this period, the production and installation of the trade stand is also carried out, the purchase of the first batch of goods is carried out. After that, the period of the company's operating activities begins.

The project has a limited implementation period of five years, after which its liquidation is planned with the sale of assets and profit fixation. The basis for such a decision is the unpredictability of the development of mobile technologies and the economic situation in the country.

The sole proprietor was chosen as the organizational and legal form. Form of taxation - Unified tax on imputed income, section 8 "Retail trade carried out through objects of stationary trading network not having sales areas, as well as through the objects of the non-stationary trading network, the area of ​​the trading place in which does not exceed 5 sq.m. ".

Table 4. Staffing table and wages fund

7. FINANCIAL PLAN

The financial plan is drawn up for the entire duration of the project and takes into account all the income and expenses of the project. Revenue refers to revenue from operating activities; other types of income are not provided for by the project. Annual proceeds after the project reaches the planned sales volume - 3.3 million rubles; net profit (after taxes) - 299 thousand rubles.

Investment costs - 309,000 rubles, of which the project initiator's own funds - 100,000 rubles (Table 5). Flaw Money it is supposed to cover it by attracting a bank loan for a period of 24 months at 18% per annum. The loan is repaid by annuity payments, the loan vacation is three months.

Table 5. Investment costs

Variable costs include the costs of purchasing the goods (including the costs of transportation to the project warehouse) and are shown in Table. 2. Fixed costs includes expenses for space rental, advertising and depreciation charges. The amount of depreciation is calculated on a straight-line basis based on the useful life of property, plant and equipment of five years. Upon completion of the project, fixed assets are subject to write-off.

Table 6. Fixed costs

A detailed financial plan is given in Appendix. 1.

8. EVALUATION OF PERFORMANCE

Evaluation of the effectiveness and investment attractiveness of the project is carried out on the basis of the analysis financial plan, cash flows, as well as simple and integral performance indicators (Table 1). The discounted cash flow method is used to account for the change in the value of money over time. Discount rate - 3%.

Simple (PP) and discounted (DPP) payback period - 16 months. Net present value (NPV) - 450,964 rubles. Internal rate of return (IRR) - 7.1%. Profitability index (PI) - 1.46. These figures are quite high at a low discount rate. If we take the discount rate as the desired rate of return for the initiator of the project, the project can be considered effective and attractive for the investor.

9. WARRANTIES AND RISKS

To assess the risks associated with the implementation of the project, internal and external factors of influence are assessed. Internal factors include an incorrectly selected assortment. To neutralize this risk, it is necessary to carry out the following measures:

monitoring of warehouse balances for turnover and liquidity

monitoring feedback and survey results on pages in social networks

monitoring the range of competitors

obtaining data on the most popular products from the project supplier

External factors include the following:

increase in rental rates

decrease in effective demand

If any of the above negative scenarios is realized, it is necessary to fix the profit and liquidate the project due to the absence of the possibility of compensating for the increase in costs due to the profitability of the project.

For 30 days this business was interested in 55,090 times.

Calculator for calculating the profitability of this business

Today, phone cases are considered quite promising as a business. You can engage in the production and sale of these products. In any case, the profitability of the project remains at a very high level, since even with a simple resale, the margin will be substantial. The cost price of the goods when self-manufactured is completely minimal, which makes it possible to make good money.

This direction in business is notable for its low cost, easy organization process and is accessible even for beginners. Therefore, you should pay attention to this idea and think over all the details - will you be engaged in the resale of finished products or will you be engaged in your own production.

Business relevance

Today mobile phones, and more often smartphones, are an obligatory attribute of every person. They are used by children, business people, housewives, students, pensioners, businessmen, representatives of all ages and different incomes. Perhaps only babies do not have a phone. And since such a technique is considered quite expensive for many, it is quite natural to want to protect it from scratches, hypothermia, dirt and damage.

Accessories for phones are not only functional protection, but also can decorate a gadget, make it stand out from other similar ones. With the help of a variety of covers and stickers, the owners show their individuality, change them depending on their mood, and complement the style image.

With a relatively affordable cost and a wide variety of models of covers, they are becoming a demanded and popular accessory not only among young people, but also among other age groups. For a business owner, there are other advantages of the project:

• minimum investment;
• ease of organization;
• many options for earning;
• there is no territorial attachment, products can be sold throughout the country;
• you will not need a large staff of employees, and sometimes the cost of renting premises;
• a high mark-up on the product makes it possible to quickly recoup investments even in the case of resale of finished products.

There are two ways to make money in this area:

1. Make do-it-yourself phone cases. In this case, you can engage in the production of unique, exclusive accessories that will decorate any gadget model.
2. Purchase goods in China, for example, through the AliExpress website, and resell them in bulk or retail in Russia. Even in this case, the mark-up on the product reaches 500%, which is very beneficial for the entrepreneur.

Which of the options to choose is up to you. In any case, the project is considered quite promising and interesting. And with a competent process of selling goods, you can count on stable high profits and gradually expand the range.

Paperwork

For your business to be not only profitable, but also legal, you must register it with tax office... To do this, you should choose the appropriate form of activity:

• Individual entrepreneurship - individual entrepreneurship - requires a minimum package of documents, payment of a small state duty and provides tax incentives.
• LLC or any other form legal entity- more suitable when you want to practice wholesales and eventually want to become a regional dealer.

The form of taxation is regulated by the law on retail so always consider certain conditions. More profitable options will be UTII or STS. Be sure to indicate the correct OKVED codes, including all types of planned activities:

1. 24 - for the production of cases for phones and other accessories.
2. 47 - retail.
3. 46 - wholesales.

Depending on whether you will rent and equip any premises for the production or sale of products, you will have to resolve issues with the controlling services - SES and GPI. When hiring employees, you need to register as an employer in some authorities (Pension Fund, Social Insurance Fund, etc.).

Product range

Before organizing a business selling covers for smartphones or making them, you need to decide on which product options you will focus on. So, today there are many phone models that differ in their dimensions, location of cameras, speakers, etc.

There are also differences in materials, that is, what the covers are made of. The most popular are:

• Silicone - special equipment is required for their manufacture.
• Plastic - you also need automated devices and the ability to work with this material.
• Leather - more often chosen for expensive exclusive models, sometimes additional embossing is done.
• Fabric - the simplest and most affordable, you can sew them by hand or on a sewing machine.
• With decorations - they choose beads, stickers, photo printing, drawings and other elements for decoration.
• Knitted - especially popular in winter, as they prevent equipment from freezing.

The total initial investment will vary depending on the materials selected. For example, the price of a sewing machine is 5,000 rubles, and a knitting machine costs 20,000. To work with leather, you will have to spend money on more expensive equipment.

It is advisable to choose professional models of devices, since the speed of manufacturing products, their quality and the frequency of repairing equipment also depend on this. Also try to purchase and good materials for covers. They can be purchased at wholesalers, in retail specialized stores, via the Internet.

To make an exclusive case, you will need a variety of elements:

1. Textile.
2. Leather.
3. Leatherette.
4. Ribbons.
5. Beads.
6. Yarn.
7. Lace.
8. Rhinestones, etc.

Do not forget about hand tools (scissors, needles, knitting needles, rulers) and additional consumables (glue, thread, zippers). The exact list of everything you need will depend on which version of the production of covers you choose. The wider the variety of products offered, the more buyers you can attract.

Please note that cheaper models will not give you a lot of money, but they are popular and in demand in the market. Exclusive products, on the other hand, will turn out to be expensive and profitable, but they are much more difficult to sell. Sometimes it makes sense to carry out work to order, according to individual requests. In this case, you can set the price of the product higher.

Do I need a room?

Depending on which business format you choose, there is a need for a separate building, room, office, warehouse. If you are selling finished products via the Internet, then you do not need to rent anything. You don't even have to store the products, since they get to the client immediately from the manufacturer. You are only a mediator.

In the case of purchasing bulk quantities of goods, you can keep it at home or pay for a small room to store the covers. If you are engaged in full-fledged production, where equipment and a warehouse are needed, then you will have to rent a room of a suitable size and equip it according to SES requirements and GUI. Before starting activities, you need to obtain the appropriate permissions from these services.

Staff

The staff also depends on the format of work, production volumes, the method of selling the goods, etc. In some cases, the independent activity of an entrepreneur is sufficient, for example, through sales via the Internet.

But if you decide to open your own retail outlet or engage in the production of a large number of products, then you will need assistants:

• seamstresses, knitters, craftsmen working with specialized equipment;
• a designer for thinking through unique and inimitable designs, creating patterns;
• sales manager;
• sellers.

The accounting function can be performed by the owner of the company himself, outsourced this task, or hire a separate staff unit. For large volumes of bulk purchases or mass production, a loader and a driver will be required. But at the start, you can do it on your own without hiring people to work, which will significantly save start-up costs.

Sales of products

You can sell finished products in different ways:

1. Through the Internet, which is considered quite popular today, since various phone accessories are ordered in this way. The advantage is that you do not need to register a separate room, obtain permits from regulatory authorities, or pay rent. At the same time, you can create your own website for selling covers, register groups on social networks, advertise goods using contextual advertising etc. It is also recommended to use free message boards and other available sites for making sales.
2. Sales of products through wholesalers and retail stores. In this case, it is advisable to establish personal contacts with the owners of these establishments and draw up long-term contracts for the supply of products.

Remember, the more successfully the price of the product is set, as well as the more diverse and interesting the assortment of the offered product, the higher the chances of a quick sale.

Resale of accessories

If you are not going to produce phone cases, but only want to buy them and resell them at a higher price, then you should think about each step:

• First, find reliable suppliers of the goods who are ready to give you the price through bulk purchases. At the same time, make sure that the covers are made of quality materials and fit the most common phone models in your region. Conduct a preliminary market research to find out the preferences of buyers in this regard and not make a mistake with the selected assortment.
• Organize the sale of goods through a stationary specialized outlet, via the Internet or the arrangement of a wholesale base of accessories in the region. To attract the attention of customers in each of the cases, you need different ways advertising - from commonplace announcements in the media and registration in specialized catalogs to disseminating information via the Internet.

Consider the presence of competitors in the field. Explore their product range, prices, additional offers. Sometimes it makes sense to create a retail outlet selling a variety of related products- covers, protective glass, headphones, cables, chargers, flash drives, memory cards, stickers. Moreover, these accessories can be not only for phones, but also for tablets, e-books, laptops and other gadgets.

Financial questions

In whatever format you choose to work initially, you need to draw up a business plan with accurate calculations. In this case, you will know how much money will be needed to organize a project, purchase materials, equipment or finished goods, decide on the need to rent premises and its cost, and you will be able to assess the profitability of the idea as a whole.

We will not indicate any exact numbers, because they depend on whether you yourself will make phone cases and which ones, buy finished products and resell them, trade volumes, availability own store etc. Therefore, you need to include all the nuances in your calculations in order to find out the total cost of the project in your case.

It is believed that when selling phone cases, the margin is set at 500% or more. This makes it possible to assume that it will be possible to make money on such a product rather quickly.

The payback of the business comes in a few months, which also depends on the initial investment and sales volumes. Therefore, for a beginner in the entrepreneurial field, this is a good and perspective view earnings. Average investments are estimated at 200 thousand rubles.

Video: how to make money selling covers and accessories for phones?

This article will focus specifically on business. Do not confuse business with a one-time deal. We will not provide clear and consistent instructions on how to invest 1000 $, buy wholesale iphone cases, which model to choose and how to implement it later. We will share personal experience work in this area, we will try to help you think correctly and prioritize, explain what pitfalls can be in the business with mobile accessories, based on the experience of our customers, both retail and wholesale.

The right start: the volume of the first wholesale batch of covers and other subtleties of work.

Whoever says anything, the smartphone case business is not as easy as it might seem. Here, as nowhere else, it is very important to get a specific product in your target audience: the larger the assortment, the more the client has a choice, the more likely he will need exactly the same cover as yours, but, say, without this stripe. Therefore, keeping a fairly large assortment in our warehouse is, first of all, a forced necessity, if we really say we want to make a profit from a retail outlet. In order to have a fairly serious assortment of running positions in stock, we will not talk about cheap rubber, of course, it should also be present, we are talking about a really good lot of phone cases in bulk from China, where all price categories will be present: low, medium, high, necessary, about 350,000 rubles.

On the one hand, the amount is large, on the other hand, this is the minimum that will allow you to say “yes. Available ", not" Unfortunately, this position is not available, I can offer you this. " Sometimes our clients buy such models that you think, God, only a "fool" will walk with such a phone, but the subsequent wholesale purchase even greater volume of these models tells our company that there are even a dime a dozen "fools")))

Of course, you can buy covers for smartphones in bulk and for 7,000 rubles, this amount is the minimum condition for purchasing from our company, but, unfortunately, the results will not be maximum, and with poorly tuned sales channels, they may be completely absent. It is very important to understand that 70% of the success of any business is the model of its implementation, how your marketing works, how you treat customers, how well your service is delivered.

Where, to whom and how to sell mobile phone cases?

The most sensitive question of any business: how to sell it all? To begin with, it is worth noting that they first establish sales channels, and then reinforce this with goods, but not vice versa. Nobody brings in goods, and then thinks what to do with it. Business is a crucial step that needs to be calculated in detail, thought over, evaluated and the right decision made.

There is a very big snag in the business with mobile accessories: a case is a purchase, to a large extent, spontaneous, and spontaneous purchases are reluctant to make in online stores. Covers, bumpers, glass, linings, etc. sell well in retail outlets, in shopping centers, with a very impressive cross-country ability. Ground floor, half-dead shopping centers will not be able to please the owner with high profits. An online store can be set up as a regional one, i.e. in a particular city, it is impossible to create an online store of covers throughout Russia, because the search engine assigns a regionality to each site and simply will not give your site for a search query to a Muscovite if you sell in Kaliningrad.

You can work in Russia, you just need a separate site for each key region, but do not forget that you need to work on the site and promote it, which can cost you a pretty penny.