Automotive store business plan. Millions on wheels: how to make money selling Nokian tires How to calculate the demand for car tires

Becoming a Finnish Nokian Tires franchisee is definitely beneficial if you already have a business that lacks a brand. If you build everything from scratch, then the payback period is incomprehensible

Tire workshop at Vianor's flagship tire center in Leningrad region (Photo: RIA Novosti)

Entrepreneur Dmitry Shmatov from St. Petersburg rebuilt his car service center into a tire center under the Vianor brand in 2010. Investments of 10 million rubles. (a third of which was compensated by the franchisor) he recaptured after a little over two years. Twice a year, when motorists "change shoes", the monthly revenue of its tire center is about 1 million rubles, and out of season - half as much.

Vianor in numbers

$800 million invested by Nokian Tires in its plant in Russia since 2005

1429 tire centers around the world is part of the Vianor network

411 Vianor centers operate in Russia

26% sales of Nokian Tires are in Russia and the CIS

37,4 billion rubles bailed out Nokian Tire LLC, which sells Nokian tires in Russia, in 2014

Source: company data, SPARK

Franchisor's view

The Finnish tire manufacturer Nokian Tires has one of the largest branded tire distribution networks in Russia, operating under the Vianor brand. According to the company, now the network has 411 tire centers, of which only two are own, and the rest are franchised. In 2015, 35 points were opened, and 15 stopped working.

According to Andrey Pantyukhov, General Director of Nokian Tires Russia, in order to become a franchisee, the company needs to pay a one-time entry fee of 60 thousand rubles, and then annually pay contributions to the marketing fund - 25 thousand rubles. Franchisees enter into a commercial concession agreement with Nokian Tires for a period of five years. “As a rule, franchise tire centers are opened by people with experience in this business,” explains Pantyukhov in an interview with RBC.

The requirements for the premises of the tire center are quite strict, since Vianor positions itself as a premium network. “There should be a convenient location for customers, convenient access, there must be parking and a recreation area for customers,” Pantyukhov lists. The sales area must be at least 45 sq. m, warehouse - from 100 sq. m. The franchisee must coordinate with the company external and interior design center. Nokian Tires recommend partners to several agencies who are familiar with the requirements for finishing work.

“Partner investments can be small - within a few hundred thousand rubles - and consist in upgrading an existing tire center,” says Pantyukhov. - If the tire center is being built from scratch, investments can range from 40 million to 100 million rubles. - depending on the format, area and number of posts for tire fitting. To help a partner at the start, the company provides him with gratuitous material support of 500 thousand rubles. for the first open center and up to 2 million rubles. for the next ones. In addition, Nokian Tires, at its own expense, supplies the franchisee with signboards, trade and tire fitting equipment (it remains the property of the franchisor, and in the event of termination of the contract, the franchisee must return or buy it back).

Nokian Tires reimburses franchisees half of the cost of advertising their tires. She provides sales uniforms for free and provides free sales training twice a year. In addition, for marketing support to franchisees, for which they pay a nominal 25,000 rubles, Nokian Tires gives them all sorts of nice little things - pens with the Vianor logo, sweets, sun shades for cars, ice scrapers, small bags, key rings, flavors . “Souvenir products are given to customers for free and are very popular with them,” says Vianor franchisee Dmitry Shmatov from St. Petersburg to RBC.

The main requirement for the Vianor franchisee is to provide a multi-brand product line for the customer, which will be dominated by sales of Nokian Tires. Thus, new partners within five years should increase the share of both premium (Nokian Hakkapeliitta, Nokian Hakka) and mid-price segment (Nokian Nordman) up to 60% of tire sales in the center. Nokian Tires does not control the choice of other brands in the line of partner tire centers, but they must be in stock. “We can sell tires of any brand, but Nokian tires are a priority,” Alexander Makarov, manager of the Vianor tire center in Mezhdurechensk (Kemerovo region), confirmed to RBC.

In addition, Nokian Tires sets a minimum recommended selling price. The franchisor checks the centers for compliance with the requirements: they send mystery shoppers who monitor the assortment, prices, and ensure that Vianor sellers offer the Nokian brand in the first place.

Nokian Tires does not track financial indicators franchisees: it is impossible to bring more than 200 cities in Russia where Vianor centers are located, to a common denominator, explains Pantyukhov. But the company proceeds from the fact that any tire center must sell at least 1.5 thousand tires per year, which usually gives sales of about 8 million rubles. “These are the minimum levels - a large number of network members, especially in large cities, have turnovers that are an order of magnitude higher than these figures,” says Pantyukhov.

Franchisee's view

Dmitry Baginsky, commercial director of the Vianor tire centers network in Barnaul, believes that it is profitable to work with Nokian Tires. “They themselves are looking for partners in the regions and offer interesting conditions for cooperation,” he told RBC. The first Vianor-branded center in Barnaul was opened by Baginskiy in 2008, having re-equipped the existing tire shop, now he manages four points. Investments in the latter, built from scratch and opened in December 2014, were about 60 million rubles. In it, on an area of ​​​​about 1 thousand square meters. m there is not only a tire service, but also a large shopping room, and warehouse.

Shmatov from St. Petersburg already owned a car service when in 2010 he decided to attach a tire shop and a shop to it; since he already had land, communications and part of the buildings, investments did not exceed 10 million rubles. He returned them after two and a half years of work. Alexander Nakonechny from Novosibirsk says that the refurbishment of the existing center (without significant construction works) will cost 1-2 million rubles, which can be returned in six months.

The revenue of tire centers is subject to seasonality: in the high season (March-April and October-November), when there is a mass “re-shoeing” of cars, it can differ significantly from the low season (the remaining eight months of the year). Shmatov from St. Petersburg says about 0.5 million in the low season and 1 million rubles. per month in high, and Baginsky from Barnaul - about 2.5-25 million rubles. for a tire center with an area of ​​1,000 sq. m. m. Such a big difference is explained not only by the surge in tire sales and demand for tire fitting. Oleg Khryashchev from Dmitrov, near Moscow, says that the conversion of buyers of new tires into tire fitting customers reaches 90%. “Almost everyone who buys tires prefers to put them there,” he tells RBC. - But Additional income depends on the number of tire fitting racks: if you have only one post, then all customers cannot be offered to “change shoes”. The representative of the Kirov company "Regionshina" speaks of the average revenue of the Vianor center at 2-3 million rubles. per month, Nakonechny from Novosibirsk - about fluctuations of 1.5-2.5 million rubles. per month. “In the off-season, tires generally stand, other goods work,” says Khryashchev from Dmitrov. According to his estimates, in the low season "non-tyres" (oil, accessories, spare parts) can bring up to 40% of revenue - twice as much as in the high season.

Nokian Tires does not control the markup. “In the best of times, our margin is 10-15% of the minimum price,” says Nakonechny from Novosibirsk. - When the season ends and many are left with leftovers, anarchy begins on the price - a holiday for the client. Merchants go down to 5%, and someone probably sells at the purchase price.” Shmatov from St. Petersburg says that some tire brands provide retailers with a 10-15% rebate on sales. Shops, knowing that they are guaranteed to receive a percentage of sales, sell such tires at the purchase price.

Not a single Vianor franchisee wanted to name the absolute values ​​of profit: the majority speak of an average annual rate of 10-15% of revenue.

Increase business margins additional discounts from the manufacturer. According to Baginsky from Barnaul, from a certain sales volume (“several thousand tires per month”), Nokian Tires allows you to buy tires directly from the plant in Vsevolozhsk, bypassing distributors, which significantly reduces costs, since the manufacturer pays for the delivery of tires. “Reducing logistics costs allowed us to save 2.5% of the purchase price that we paid for shipping to distributors,” Baginsky says. For partners who buy tires directly from the company, other concessions are possible, such as deferred payments.

Only large partners have the opportunity to purchase directly from the manufacturer - from a thousand tires per month, complains Shmatov from St. Petersburg. However, according to Baginsky, with smaller volumes this is unprofitable: “The truck assumes a volume of 800 to 1200 tires, with smaller volumes, no manufacturer is interested in this.” There are no restrictions on the volume and frequency of purchases from regional distributors (35 in the country). "During the season - in October-November and March-April - you can buy tires once a week," says Shmatov from St. Petersburg. Out of season, he usually makes purchases once a month.

Most franchisees easily comply with the 60% share of Nokian Tires products in sales. In Mezhdurechensk and Kirov, the share of Finnish tires even reaches 70%, but Nakonechny from Novosibirsk says that in the capital of Siberia, even a share of 40% is considered a good indicator. “Other brands historically flourished in our region, like Bridgestone,” he explains. According to the entrepreneur, Nokian Tires is sympathetic to the deviation from the standards - competition with other brands is quite high, and no one wants to lose the sales channel.

According to Khryashchev from Dmitrov, a big plus for Nokian Tires is an extended tire warranty. “We change or repair tires for free, regardless of the nature of the damage: a hernia, a rupture, a puncture beyond repair,” he says. Lifetime warranty as long as the tire is in service (tread height not less than 4 mm). Nokian Tires compensates all expenses of the franchisee for warranty work.

There used to be a markup!

One of the main difficulties in the tire business, franchisees interviewed by RBC called increased competition from online stores, which led to a several-fold drop in the markup on Nokian Tires tires. “Six years ago, we had a margin of 40-50%,” admits Baginsky from Barnaul. In addition, branded tire centers began to lose customers due to the fact that products began to be sold in hypermarkets at minimum prices, two entrepreneurs interviewed by RBC noted. “Hypermarkets really squeeze the juice out of entrepreneurs, but in the case of Nokian, this effect is less noticeable, since the company controls the minimum price for its products there too,” notes Shmatov from St. Petersburg.

Sometimes a profitable project can contribute to a solution environmental issues. Tire recycling as a business: profitability, reviews and a business plan with calculations to help a budding entrepreneur.

Description

World volumes of waste plastic, glass and rubber are estimated at millions of tons. Therefore, every year the need for recycling enterprises increases. The problem is that the equipment for this is expensive.

Treatment plants are even more expensive, without which the plant pollutes the environment with emissions no less than garbage. It is much easier and cheaper to open new landfills for waste disposal, especially in Russia with its vast expanses.

Experts believe that if you focus on small volumes of recycling, then the activity of recycling tires can be cost-effective.

There are several options for tire recycling ideas:

1. Crushing into crumbs. The resulting substance is used for automotive parts, for the substrate in the construction of roads, for filling sports equipment, for the repair of bridges.
2. Tire restoration. The worn tread is removed from the tires and a new one is applied. Apply cold or hot technological method. Significantly save Natural resources, because for the manufacture of one tire "from scratch" you need 30 liters of oil, and for the manufacture by the restoration method - 5 liters.
3. Pyrolysis. At very high temperatures, fuel, gas, carbon black and steel cord are obtained from tires. The technology is unstable, expensive and takes a long time to pay off.
4. Complete destruction by burning. This releases energy that can be used in production.

The first two technologies are environmentally friendly, when using pyrolysis and combustion, harmful substances are released into the atmosphere. "Dirty" production will require long-term and expensive coordination with environmental protection services, as well as the installation of special treatment facilities.

And given the relative innovation of tire retreading and the skeptical-cautious attitude of consumers, the best thing to do is to go into the tire crumbling business.

The main difficulties in the implementation of the project are obtaining raw materials and marketing finished products. In a sparsely populated area, there will be problems with both, so production should be started near the metropolis.

Business plan

The implementation scheme looks like this:

• registration of an enterprise and obtaining permits for activities;
• study of technology;
• production location planning;
• purchase of equipment;
• purchase of raw materials;
• hiring workers;
• sales of finished products;
• financial calculations.

When working with recyclables, the competition is negligible and you can not engage in detailed market research. Numerous service stations and tire shops are stable suppliers of used tires, and with a high pace of construction, there is always a demand for processed products.

Download ready business-tire recycling plan is available at .

Registration and permissions

Tire recycling business can be registered in the form individual entrepreneur(800 rubles) or (4,000 rubles).

Used car tires belong to the 4th hazard class of waste - low-hazard substances. To carry out activities for the collection, transportation, processing, disposal, neutralization, placement of waste of 1-4 classes, a license is required, issued by Federal Service on supervision in the field of nature management.

The term of the license is unlimited, the cost of obtaining is 7,500 rubles.

In addition to a license, it is necessary to obtain work permits from the Sanitary Station and the State Fire Supervision Authority.

Technology

The process of recycling tires by grinding is as follows:

1. Tire collection.
2. Sorting and selection of recyclable tires. Removing spikes, nails and other foreign elements.
3. Cutting tires into small pieces.
4. Loading the material onto the conveyor and then into a special plant, where the rubber is crushed and the metal components of the tire are removed.
5. From the shredder, the crumb enters the impact crusher, where it goes through another stage of grinding and purification from impurities.
6. To obtain the purest possible rubber, the material is additionally processed on a separator.
7. The crumb is sorted into fractions on a vibrating sieve.
8. To obtain a particularly fine powder, the crumb is passed through a grinder.
9. Packaging of products ready for shipment.

For storage in a warehouse, it is necessary to provide room temperature and dry air, as high humidity has a negative effect on the recycled material.

In addition to crumb rubber, the textile component of tires and metal wire remain in the recycling process, which can be scrapped.

room

A tire recycling business cannot be located close to residential areas. It is best to rent part of the workshop from industrial enterprise in the industrial area. In this case, you do not have to deal with bringing the premises in line with fire and sanitary standards.

The dimensions of the mini-factory should be approximately 300 square meters. m. to accommodate all necessary equipment, a warehouse for raw materials, a warehouse for finished products and a change house for workers.

The premises must have serviceable communications - power supply, water supply, heat supply and sewerage.

Equipment

The most expensive part is the purchase of equipment for production. To ensure an uninterrupted technological process, the following machines and fixtures will be required:

• equipment for removing the bead ring from the tire;
• tire cutting machine;
• devices for grinding rubber into crumbs of various fractions;
• material conveyor;
• magnetic separator - 2 pcs.;
• air separator;
• vibrating sieve for different degrees of crumb filtration - 2 pcs.;
• bunker for collecting crumbs;
• storage bin for metal wire;
• dust cleaner;
• electrical panel;
• loader.

In addition, you need to buy:

1. Container for packing crumb rubber.
2. Vehicle, if you plan to independently deliver products.
3. Overalls and protective equipment for workers.
4. Computer and office equipment for accounting.

Raw material

Used car tires for recycling can be purchased:

• at stations and ;
• at large motor transport enterprises;
• at a recycling point, or open your own collection points for used tires.

A big plus of tire recycling as a business is that the cost of old tires is very low, sometimes you can get it for free, and in individual cases possible to raise funds for disposal.

Hiring workers

Depending on the volume and schedule of work, the production will require:

1. Shift leader - 2 people
2. Equipment operators - 4 people.
3. Loaders - 2 people.
4. Driver - 1 person.
5. Inspector at the tire collection point - 1 person.
6. Product distributor - 1 person.
7. Accountant - 1 person

To save money, part of the functions of accounting, marketing and general management can be taken over by the business owner.

Since the business is specific, and workers will have to deal with waste, it is likely that the enterprise will have a high turnover of staff.

Sales of products

The main consumers of the mini-plant are construction organizations and building materials companies. List of manufactured products including crumb rubber to improve specifications wide enough:

• roofing moisture-resistant coating;
• railway sleepers and pads;
• filler;
• shoe soles;
• road surface;
• paving slabs;
• fibrous concrete;
• various rubber products.

Tire wire obtained as a result of processing is delivered to scrap metal collection points.

Financial calculations

The main article of starting investments in the idea of ​​a processing business is the purchase of equipment. Manufacturing technology cannot be organized in a handicraft way, so a complete set of machines is needed to complete the production line.

Sum capital investments consists of the following costs:

The amount of monthly production costs is approximately equal to:

On average, the recycling line allows you to dispose of 3 tons of tires per day. From this amount of raw materials, approximately 2 tons of rubber crumb and 800 kg of steel cord are obtained. The price for a crumb depends on the fraction, on average it is 17 rubles / kg. Scrap metal is accepted at 6.5 rubles / kg.

There is still additional income from the acceptance of tires for recycling from delivering enterprises, at 1,500 rubles per ton. Presumably, this is 20% of the total volume of incoming tires.

The total income of the mini-factory per month is:

With annual expenses (including initial investments) of 9,010,000 rubles. and income of 14,436,000 rubles, a business with the given parameters will pay off in six months.

In this material:

The number of car owners in Russia is increasing every year. For this reason, a business that is somehow connected with the automotive industry is attractive to investors. One of the areas of interest in this industry is the sale of tires and wheels. The creation of such a project is fraught with the risk of being squeezed out by competitors, so the entrepreneur will need a business plan for a tire store.

Project Summary

The investor's goal is to open a car tire store in a city with a population of over 500,000 people. Source of financing - own funds entrepreneur. The point will be located in a rented room with an area of ​​100 m², of which 60 m² is allocated for a trading floor, and the rest of the space is used for a warehouse.

The store is located in a densely populated part of the city near a busy roadway. Nearby there is a small parking lot for 4 cars. The work schedule is from 9.00 to 20.00 without days off. The main source of profit is the sale of car tires of different manufacturers and modifications. An additional source of income is the sale of discs and caps, accessories.

Tire business features

The modern tire business is not the same as it was 15 years ago. Today, this niche is crowded with competitors, with many entrepreneurs preferring online sales to a physical store. Today's consumers value their time, so they order tires online more often.

To survive in the face of fierce competition, you will have to present a huge range of tires in the store, and this requires large cash costs. The second way to achieve success is to create an online store as an additional tool for finding customers and increasing sales. The third option is to open a tire shop and a tire shop on the same territory.

Benefits of the tire business:

• demand for goods;
• average check from one sale - 15,000 rubles;
• constant and stable income.

The disadvantages of the project include a large amount of start-up investments and the influence of the seasonality factor.

Market analysis: target audience, competition and risk assessment

Before you take the first steps towards achieving your goal, you need to marketing research. It is important to find out what is the demand for tires in a particular region. A large number of car owners are concentrated in large cities. Each of them has to buy new tires with a frequency of 1 time in 2 years, when the old ones wear out. Discs are purchased somewhat less frequently, since in most cases they can be repaired.

In a city with a population of 500,000, about 100,000 are registered and in operation. Vehicle. With even 10 competitors, each has 10,000 potential customers, that is, 5,000 sales per year. This means that each store will be able to sell up to 13 sets of tires daily. This is a very high figure, given the size of the average check.

TO target audience include vehicle owners residing in the city. Of these, 60% are men and 40% are women. These are people with an average income of different age categories. Most of the target audience uses their car to earn money - these are taxi drivers, sales agents, merchandisers, workers large companies. Approximately 10% of the target audience are owners of SUVs. These are people with high incomes.

The main risks of the project include:

• termination of the lease agreement;
• decrease in the purchasing power of the population;
• increase in the purchase price of tires;
• natural disaster, fire and other emergencies;
• emergence of new competitors in the city.

Setting up a tire sales business step by step

The organizational plan includes several stages of work. The first step is the legalization of activity. After obtaining the status of an entrepreneur, you can start looking for premises for a store, purchase equipment. Next, you have to find tire suppliers, make up the main categories of goods, form an assortment and make a purchase. Recruitment and launch of a retail outlet is the final stage of work.

Legalization of business

Suitable for a tire shop organizational form IP. To register, you must come to tax office at the place of residence and submit an application in the form P21001. Have the following documents with you:

• passport with copies of all pages;
• TIN and a copy;
• a receipt confirming the fact of payment of the state duty (800 rubles).

In order for a simplified taxation system to be applied to an entrepreneur, at which rates of 6% of income or 15% of the difference between income and expenses are available, you will have to write a corresponding application. If this is not done within 30 days from the date of submission of documents, the businessman will be common system taxation, which is characterized by more complex reporting.

Attention! In the case of trading tires and wheels, it is better to choose a tax rate of 15% of the profit, since the margin on this product is small - from 15 to 30%.

When submitting documents, you must select and indicate OKVED codes from the classifier of types of activity. Suitable for tire store 45.32.2 - " Retail automotive parts, assemblies and accessories.

The main requirement for the premises for a store is a good location, near busy highways, in full view of car owners. Tires and wheels are bulky goods, so you will need a lot of space not only for window dressing, but also for storing a stock of tires. On the other hand, the larger the area, the more expensive the rent. It is important to find the golden mean here.

The lease agreement must be concluded for a long time - its sudden termination will cause damage to the entrepreneur. The next step is to obtain permission to operate the building from the SES and the fire service. This process can take 1 to 2 months.

Purchase of commercial equipment

To accommodate large and heavy goods, special racks and shelves will be required. They are installed along the walls or in rows so as to accommodate as much goods as possible. In addition, you will need cash register, desk or reception desk, chair. To ensure good lighting, additional lamps will have to be installed. Raster invoices are suitable for the ceiling, they will need 8-10 pieces. To keep records, you will need at least a simple laptop.

Search for suppliers and assortment formation

It is important to find reliable tire suppliers who are ready to cooperate with start-up entrepreneurs who cannot immediately purchase a large consignment of goods. The business owner must find out which positions are in demand among motorists and which are not in demand.

The assortment of the store should include tires from different manufacturers, including domestic ones, as they are affordable. Tires differ in seasonality, size, profile height, tread pattern. Each of the options must be available to the client. A separate category of goods is tires for SUVs, which are divided into groups:

• universal;
• mud;
• highway.

Attention! You should not buy slow-moving positions. They can be brought to order. Such a strategy will avoid the storage of goods in the warehouse.

Staff

It is better to take young men who are well versed in tires to the store for the position of sellers. It is good if they have experience in the automotive parts trade. It will take 2 sellers and 2 loaders working on schedule 2/2. The business owner will take the administrative position, and bookkeeping can be outsourced. A cleaning lady is needed to keep the store clean.

Advertising and marketing

To attract customers to the store, you will have to regularly invest in advertising. Before the opening of the tire salon, you need to order a bright sign. Good results can be achieved by distributing flyers in crowded places of the target audience - in supermarket parking lots, at busy intersections. Placing ads for the sale of tires on bulletin boards on the Internet will also help you consistently find new customers.

Most The best way promotions are word of mouth. It will work if the prices of goods in the store remain at an acceptable level. It is better to earn less, but sell the goods faster than to inflate the cost and lose a client.

Website development and online trading

Selling tires online is a great business idea. Parallel to real outlet it is worth creating an online store that will present the entire range of tires with a detailed description and characteristics. Prices for goods on online platforms are lower than in markets or in salons, since you do not need to spend a lot of money to maintain the platform. For this reason, people willingly place orders on the Internet.

Creating your own website will take no more than 1 month. You will have to pay about 60,000 rubles for this. To promote the store, you need to hire a specialist who will set up advertising in Yandex Direct so that potential customers can get to the site. The monthly cost of maintaining the project will amount to 25-30 thousand rubles.

Financial calculations

V financial section The business plan contains calculations, on the basis of which it is easy to find out how effective the project will be. The entrepreneur must compare the expected income with the constant expenses of the store, determine the profitability of sales and the time to reach the break-even point.

Investment in the project

The cost of opening a tire store includes spending on:

• IP registration - 800;
• arrangement of the premises - 50,000;
• purchase commercial equipment – 60 000;
• purchase of a range of goods - 1,000,000;
• advertising - 25,000.

Total: 1,135,800 rubles.

Current expenses

Monthly business maintenance costs include:

• rent of premises - 50,000;
• wage fund - 90,000;
• working capital - 500,000;
• outsourcing - 8,000;
• advertising - 10,000;
• tax - 15% of the profit.

Total: 658,000 plus tax.

Tire Store Revenue and Expected Profit Calculation

The average check of a tire store is 15,000 rubles. Provided that only 2 sales per day are made, the outlet's revenue for the month will be 15,000 x 2 x 26 = 780,000 rubles. To determine the net profit from this amount, you need to subtract the monthly expenses and tax deductions. Let's do the calculations:

• 780,000 - 658,000 \u003d 122,000 - the difference between the store's income and expenses;
• 122,000 x 0.15 \u003d 18,300 - tax (15% of the difference between income and expenses);
• 780,000 - 658,000 - 18,300 = 103,700 rubles - net profit of the outlet.

As can be seen from the calculations, the sale of tires is an economically viable business idea. Making more than 2 sales per day, you can expect a profit increase of 1.5-3 times. The payback period of the project will be 8-16 months, depending on the number of successful transactions.

Opening a tire shop requires significant financial investments, the bulk of which will go to the formation of a range of goods. The project is quite difficult to implement and involves a lot of risk due to high competition. To stand out from the already existing stores in the city, you will have to be flexible. One option is to open a tire shop near the outlet. In this case, customers will be able to immediately install new tires on their car.

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We have collected the questions most often asked by our clients and answered them in one sick article.

- How to choose tires?

There are a huge number of tires on the market from different manufacturers with different characteristics and prices. It is very difficult for an ordinary buyer to choose the right thing for him.

Tire production is a high-tech process. It is impossible to produce tires in the "cellars of the Moscow region".

One price - one quality

Among the manufacturers of tires, as well as other products, there are well-known names - brands. Manufacturers carefully monitor each other's achievements and do not allow the competitor to take a big lead. To say that someone is better and someone is worse is not entirely true. You can say that all tires are the same if you compare tires in the same price range.. Sellers use the following tactics: the best tire is the one that is in stock. Therefore, the question of which manufacturer is better will not help you make the right decision.

Each product has its own price

Tires are very easy to understand - the more expensive the tires, the more famous the brand and the better the quality. All manufacturers offer a range of tires at different prices in order to cover the entire market, which clearly indicates their quality. Not every consumer is ready to buy expensive tires, just as not everyone drives luxury cars.

One manufacturer, different tires

Sometimes you can hear: “I didn’t like this manufacturer so much, I don’t need to offer it.” Believe me, just as Mercedes has an “A” class that you might not like, so there is an S class that you will be delighted with, or maybe the E class will suit you. We all know that everything has its price. It's the same with tires.

A, E and S classes
Mercedes-Benz

Current classification cars developed in the mid 90s. Each class denotes a body type.

From Wikipedia

You can't cheat on the internet

None of the sellers of tires in the age of the Internet will sell you dear cheap goods and vice versa, since there is a risk of losing a client forever.

Conclusion: the choice of tire should depend on the capabilities of your wallet.

If you want to receive the latest technology tire industry, we will be happy to offer them to you, but neither here nor anywhere else you can get the latest high-end tire model for three kopecks. Retail network ON KOLESYAKH.RU is a multi-brand seller. We have everything for every taste and wishes!

- How to choose summer tires?

Is it worth it or not to "change shoes" in the spring of your car? Many people still cannot answer this question and continue to drive on winter tires in the summer. This is especially noticeable when winter tires are not studded, and the car needs to be sold. Worse, when the tires are spiked - you won’t really ride with them, as the gnashing of the spikes on the asphalt will be annoying. Besides that Winter and summer tires have different tread patterns, they are made of rubber with different properties.. Winter tires are made from softer grades of rubber. Therefore, in the summer heat, softening, they lose their performance. Let's just say: all their advantages for the winter disappear on the summer molten asphalt. Summer tires, on the other hand, are more rigid. As a result, in winter frosts, they become too elastic in order to ensure normal grip of the wheels with the road surface.

Frugal drivers change tires in a timely manner, maintaining tire properties, and tire life is increased without sacrificing safety.

In the figure, we see that the most expensive tire costs 9,500 rubles, and the cheapest - 2,201 rubles.

You can move the slider to match tires in different price ranges. The next question, which should be treated with cold calculation: “How much am I willing to pay?”. Just like you decide in a shoe store, cosmetics, clothes and restaurants. The manufacturer, putting the maximum amount of technology into the tire production formula, spends money on it. The more new technologies, expensive additives are invested in the tire, the more expensive it will cost. It is not customary for a manufacturer to sell a low-quality product for a lot of money.

The main parameters of summer tires

Price-brand ratio

Road grip performance

exchange rate stability

Noisiness

Comfort

Controllability

wear resistance

Anti-hydroplaning

cornering stability

Speed ​​mode

None of these parameters can be assessed for yourself until you start using tires. How can you appreciate the level of the restaurant until you try the salad from the menu.

The manufacturer sets a fair price for the product, based on the costs that are invested in the production of a particular model.

A good thing is expensive - this is the rule of the market.

- What are interchangeable tire sizes?

The manufacturer often recommends several sizes of tires of different widths and diameters for one car, prescribing this in the technical documentation.

On the site "On Wheels.RU" in the selection are collected all the recommendations of manufacturers. By specifying the data of your car, you can safely use the information on the interchangeability of tires and, accordingly, rims on the car.

Sometimes professional tuning studios use tire sizes that contradict those prescribed by the car manufacturer. This is done in order to improve appearance car to get a sportier or more aggressive look. Ateliers work closely with manufacturers, receiving confirmation from them for changes in the technical parameters of the car, including tires.

The question is often asked: “Can I install the tires that were left from the car that was broken by a neighbor?”. Remember, tires are a very important element of the car, on which, first of all, the safety of the driver depends.

In this case, the selection of tires by size on the site will give you all the information. We recommend relying on two sources - our selection of tires and the technical data sheet of the car. When designing a car, developers calculate, sometimes even empirically, based on operating practice, which tires should be. By changing the parameters of the tire, that is, by installing tires of a larger or smaller size, you violate the technical specifications. The car may be getting prettier, but that could put the safety of you and your loved ones at risk. The company "On Wheels.RU" does not recommend that you do this.

The second case, let's call it tuning. We recommend that you contact a tuning studio for a recommendation specifically for your car. Companies that do this seriously should have patents to improve cars. But if you just "cut your wings with a grinder" and seek to install tires, focusing solely on your taste, we would not want to participate in this life-threatening adventure. By complying with the technical requirements, you will always be safe.

The company's programmers developed the Tire Applicability Calculator. It is available on the app for Android and iOS platforms. Using the calculator, comparing tires, you will get information about the change in technical characteristics when changing the size.

Appendix
for your phone
or tablet

Selection of tires and wheels by brand of car and motorcycle and registration for installation services

- How to choose winter tires?

There are some basic tips for choosing winter tires.

Don't expect frost or snow. Change tires as soon as the temperature is stable around +5. The sooner you do this, the:

• Spend less
  time
• More attention
  the seller will give you
• Safer you'll be yourself
  feel at the peak of bad weather

Winter tire - a car tire specially designed for use in the cold season at temperatures below +7 °C.

From Wikipedia

Are spikes needed?

In the stores of the On Wheels.RU network, you will be offered a large selection of tires, but it is quite difficult to choose a product when the buyer does not know what he wants. We have prepared a small test for those who cannot decide which tires to choose. Do not take this as a dogma, but it will help you make your own choice based on the operation of your car. Believe me, if you yourself do not know what tires you need, how can the seller know about it? It is not always possible to carry out the test below during the peak sales season.

Answer the questions by choosing "Sh" and "N/S".

The first studded snow tires were created in 1933 by Michelin.

From Wikipedia

1. Minimum temperatures in your area:
   • Not lower than -15 — N/W
   • −15 and below — W
2. How they work in the city utility services:
   • The snow is removed, the roads are watered with a non-freezing composition - N/W
   • The roads are snow-covered, the snow is packed and the asphalt is not visible - W
3. Driving experience:
   • Up to 5 years - W
   • More than 5 years - N/W
4. Where do you travel most often?
   • Only in the city N/W(but pay attention to point 2)
   • In the city and outside the city - W
5. Does the car have ABC?
   • Yes - N/W
   • Not - W
6. Where do you have to park in winter at home and office?
   • Paid guarded parking N/W
   • In the yard or as you like - W
7. What kind of ride do you prefer?
   • Aggressive, fast, fast W
   • Calm, on a familiar road - N/W
8. Car drive:
   • Rear - W
   • Front - W
   • Full - N/W
9. Spikes destroy the road surface:
   • It worries me, but I often move in the snow - W
   • I want to save roads N/W

Count the number of "W" and "N / W". If you scored more "W", then studded tires are preferable for you, if "N / W" - order non-studded tires and you will not be mistaken.

If you passed the test and still decide to buy other tires than the result indicated, we respect your independent choice. The main thing for us is that you know what you need.

You can do it yourself without wasting your time on calls, especially during the peak of seasonal sales.

The seller has sufficient information to answer where the product is located and whether it is available at all. To form a response, he uses software, to which the company's website is also connected. We suggest that you use them yourself and do not waste time calling and communicating with sellers who do not have time to answer during the peak sales season.

The item listed on the website is in stock. If the product is sold or reserved, it immediately disappears from the free sale and, as a result, from the site.

If you have selected a brand, model and size, the site will show everything that is in stock.

What to look out for

• Product availability. The quantity is usually indicated up to 12 pieces. This means that there are 12 or more of these tires in stock. It is better to place an order through an electronic shopping cart to reserve a product for yourself.
• Quantity of goods. The product may remain 1 unit (this will be indicated on the site). Be careful here. If it says that there is only one item left, you don't have to specify if that's the case or not. It is not in our rules to hide goods from buyers. You should not demand to find 3 more tires or disks, as you need them. It does not depend on the manager. As soon as the tires go on sale, they will immediately appear on the site with an indication of the warehouse or store where they arrived.
• Where is this product located? You can find out by clicking on the "Availability in stores" link.

This sign marks a product that is in stock.

After selecting the item in stock, determine the desired quantity and add it to the "Basket". That's all you need to do. Then the system will do everything automatically and notify you when the goods will be delivered to you or when you can drive up and pick them up at the store.

If you did not find your tire or rim size on the site

• Check if you entered the correct tire or rim size.
• If you selected the size by car, then use the selection by size or vice versa.
• If you entered all the parameters correctly and the program answered that this size is not available, then we most likely will not be able to help you.

Be sure to leave a comment or write in the "Book of Complaints and Suggestions" about the lack of the size you need.

What is the year of manufacture of the tire?

The seller will not always be able to give you an accurate answer to this question over the phone, since at the time of accepting the order, the tire may be in another warehouse. Let's figure it out on our own. The question is important and often arises from buyers. What is the manufacturer's rule?

Manufacturer's rule: A tire is considered new for 5 years. This means that it can be sold within 5 years from the date of production.

Sometimes this moment is confused, believing that 5 years is the expiration date of the tire, but this is not so. In this regard, there is an official letter from the certification body. There is no one higher than this institution. The courts accept their expert opinions for conducting cases related to road accidents and various types of damages. Very rarely tires do not have time to sell in 2 years, but if you suddenly come across an “older” tire, there is nothing to worry about. Under the Consumer Protection Act, you can return an item you don't like.

The Na Kolesakh.ru company closely monitors its assortment and tire release dates. If you have been sold or offered a tire in our stores that is more than 5 years old, let us know at " Book of complaints and suggestions” located on the site.

- How to view all brands of tires and rims on the site?

There are two possible options view all product brands.

Catalog

Use the view of all presented brands on the site if you want to get acquainted with the range of tires and wheels that our network sells. To do this, select a product (tyres, wheels, etc.), and the site will present you with a full range of brands presented this season. We warn you: this is a very large amount of information - about 15,000 tire and wheel items. By revealing the brand, you can see all the models presented this season that are on sale. Items in stock are marked with green checkmarks. If you open a model separately, you can get more detailed information: size, characteristics, availability, what warehouse it is in, etc. Use this view only if you want to get acquainted with the range of the company as a whole. Do not match the product to your car in this way, as what you may like in terms of parameters may not suit your car.

Summer, winter or all-season tires are marked with such icons

Icons for cast or
forged wheels

Selection of goods by car

To see the brands of products that fit your car, use the search by car or by size. Specify the parameters of your car or dimensions, and the program will automatically select all the available brands that fit your car. Don't rush to call. It’s better to “play” with the program yourself and choose the best option, which suits you in every way.

- What depends on the country of the tire manufacturer?

Very often, sellers have to answer the same questions of the buyer: “Which is better, Continental or Nokian, Bridgestone or Yokohama?”, “I can’t decide whether to put GoodYear or Michelin?”. This is understandable, as it is usually difficult for a car owner to understand the variety of brands and models. To answer this question, it is necessary to see through the eyes of professionals what the market of tire manufacturers is like, who is the leader and why?

The leader in the tire industry, as in principle in other areas of business, is the company that sells the most.

Bridgestone has long been the world leader and Continental has been the European sales leader. Although I am sure that among the readers there may be motorists who did not like the operation of tires of these brands. And, on the contrary, they liked Nokian or Yokohama tires, the share of sales of which in the world is much lower.

Why is that? In fact, the same situation with any other product. Ask yourself and your friends which refrigerator is the best, which milk is the most delicious, which clock is the most accurate, and you will see: how many people - so many opinions.

The answer lies in three points:

Manufacturers are in fierce competition. In order for a product to sell, you must constantly improve it and sell it as expensive as possible. Accordingly, as soon as a new innovative tire (and the most expensive one) goes on sale, other manufacturers instantly study what has been introduced and try to do it even better or at least at the same level. The manufacturer tightly controls his production, and if he managed to save on production, work force, this will not change the price on the market for this product, since its quality is impeccable. The only thing that can change the price of a product is competition.

2. Personal connection to the brand

An important argument when buying is our personal feeling of comfort from operation. We enjoy what we use famous brand, are satisfied with its quality and get moral satisfaction from it. It happens and vice versa - we expect more and remain disappointed.

We constantly receive all sorts of information that affects our attitude towards brands. Some brand organizes races, another - a test drive, the third sponsors a charity evening. We ourselves do not notice how this forms our respectful attitude towards the brand. These are very costly and well thought out marketing techniques.

How do we choose any product in the store

We come to the store and see the goods we need (for example, a refrigerator). The question arises: can we pay for what we liked, because the manufacturer, releasing the most advanced product for sale, sets the maximum price for it. If the price is too high for us, we take the product that is cheaper. The most interesting thing is that the same manufacturer can offer the goods cheaper. It's just that a more affordable model will lack some of the latest features.

Each manufacturer understands that it is impossible to sell only expensive tires, since the company will have a small share in a large market “pie”. Therefore, the manufacturer is trying to get a larger market share, load its production more and sell tires in different price niches. But the cheaper the tire, the less technologically its production.

Let's summarize:

Large corporations have already thought of everything for us, and the maximum that we can do before entering the site is to check the contents of our purse. Answer your question: “How much am I willing to spend on tires for my “swallow”? Choose the size that suits you on the site, and the program will offer several brands and models. At the top there is a "price slider" that will allow you to leave tires only in the price range that suits you. In tires, as in any other product, more expensive means better.

Take what is closer, what you have already heard about, in other words, whose marketing worked better. Remember: tires of different brands at the same price are absolutely the same in operation. If you have experience of personal exploitation, rely on it. Do not be afraid to experiment: if there are many tires of different brands in the same price niche, take one that has not yet been ridden. Don't be discouraged if you can't get the most expensive tire. Not everyone can afford the most expensive phone, but everyone has a phone, and that doesn't make making calls any less fun.

• About the tire business
• Step by step plan to open a tire shop
• How much does a tire shop owner earn?
• Purchase of equipment
• Preparation of documents
• OKVED and the taxation system

The tire business has always been, is and will be relevant as long as millions of cars drive around our roads. Despite the growing number of cars and car owners, entry into the tire business for new players is not getting any easier. The reason for this is a huge competition in the market, a large number of network players, continuous price dumping. In fact, a newly minted entrepreneur has two ways here: either invest millions in creating a large store with a huge assortment (in order to somehow stand out from competitors), or open a small service (tire fitting) and, based on it, a small trading department. Both options have the right to life, although the second requires much less financial resources to open, and therefore looks like the least risky business ...

About the tire business

The tire business is far from what it was 10-15 years ago. According to experienced businessmen, today an increasing number of car owners prefer to buy tires in online stores. Especially in large cities and metropolitan areas. This certainly hits hard on the pocket of real retail stores. Therefore, in order to survive in the face of increasing competition, it is also necessary to transfer your business online, create an online store (the opening of which costs from 60 thousand rubles).

Although online, too, not everything is so sweet. Other market players also understand the benefits of the Internet, so there are more and more online tire stores every year. However, it is one thing to create an online store, any web programmer will do it for you. Another thing is to promote it and promote it as high as possible in the search results. Advertising in Yandex Direct is an expensive pleasure, although it is a fairly effective means of attracting customers. For example, 100 clicks to your site through Yandex Direct will cost you 1,500 - 2,000 rubles.

How much money do you need to open a tire shop

Be that as it may, the investment in opening a tire store can amount to several million rubles. Given that the premises will be rented. The main cost item is the creation of a range of tires. The main thing here is not to make a mistake with the initial purchase, so as not to stock the warehouses with non-traveling items. If there is no experience, it is better to consult with experienced market players, to study the market and demand as closely as possible. For example, the most common tire sizes for foreign cars are as follows: 175/70 13, 175/65 14, 185/70 14, 195/60 15, 195/65 15, 205/65 15, 205/55 16. For expensive car brands (Toyota Prado, Volkswagen Tuareg, etc.) sizes are in great demand: 225/65 17, 255/55 18, 265/65 17.

Some difficulties may arise with the search for tire suppliers. The ideal option, although the longest, is to work for a tire company in your city or region for some time (well, or find good friends there). So you can thoroughly study the car tire market, which in the future will significantly increase the chance of successfully building your own business in this industry.

Experienced entrepreneurs argue that those stores that, in addition to trade, also develop service, have a greater chance of success. A good tire service, which also sells tires, will never “bend”. Tire fitters win customers much faster and easier, especially during the next “rubber change”. Yes, and it’s easier for the car owner - I bought rubber in a tire shop and immediately replaced the old tires with new ones. In addition, tire shops sell used tires, and earn good money from it. Therefore, the path from opening a tire shop, and then already a sales department for the sale of tires, seems to be much more “cheap”, reliable and proven.

On the Kolesa.ru forum, a user under the nickname “nbv” posted a very interesting stuff titled "The Tire Business Has Come to an End". He said that today there are fewer and fewer businessmen earning serious money in the tire business. Some big players, eager to overtake competitors, greatly underestimate prices, selling tires almost at cost. As a result, they themselves do not earn and do not allow others to do it.

Beginning Entrepreneur Mistake

The mistake of most market players is the pursuit of sales volumes. A wise manufacturer offers all sorts of bonuses to wholesalers, who collect thousands of batches of tires, clog warehouses and, as a result, do not know how to sell it all. It turns out that tires are sold with a ridiculous markup of 5-10%, instead of the prescribed 30% markup. At the end of the season, such a company does not earn anything, its employees quit, the company cannot develop its network, purchase new equipment, etc. The moral here is that you should not try to sell more, it is better to sell less, but at a higher price. After all, in order to sell more tires, you need more managers, more storage space, more logistics costs, and so on.