Business on handmade dumplings. Dumplings production: business plan, equipment. Number of sales per month in kg

Dumplings production as a business: where to start, profitability, reviews. Today these questions are of interest to many.

Key benefits

Like all other areas of business, the production of dumplings has its advantages and disadvantages. Briefly about the first:

Lack of seasonality - they are equally in demand at any time of the year.
High return on business - with proper planning, all costs can be recouped after 3 months of work.
Undemanding investment - at the initial stage, a fairly modest amount will be required.
Undemanding to recruiting staff, at least at the initial stage. You also don’t have to buy expensive equipment, rent a workshop or office.
Availability of ingredients and ease of manufacture.
Good prospects for small businesses.

The disadvantages include high competition. This is especially true for large cities. The only alternative is to increase the quality of the sticky dumplings. Saving on meat or spices in this case is a path to failure.

Beginning of work

So where do you start? Any business production requires a certain amount of time to prepare. In the case of the dumplings business, it usually takes about 2 months to resolve a number of organizational and related issues.

At the first stage, conduct a market analysis and collect as much information as possible about the activities of competitors. A necessary step is the analysis of a niche in your city.

Business registration is a mandatory step. This alone often takes a lot of time, up to 2 weeks, and the accompanying expenses can reach 10 thousand rubles.

Finally, if we are talking about large-scale production, you will need to find a room for which you need to obtain permits from the SES.

At the final stages, personnel are hired, raw materials are purchased, contracts are concluded with suppliers and buyers.

Documenting

If you plan to sell ready-made dumplings at the initial stage only to relatives, friends and colleagues, you can do without legal registration. However, in this case, it makes no sense to count on a large income - the clientele will be too limited.

In addition to opening an individual entrepreneur or LLC, you will need to collect a number of permits from various organizations. Among them are papers from Rospotrebnadzor and the conclusion of the Sanitary and Epidemiological Station. To obtain the latter, you will have to provide an accurate recipe.

If at some point you move to work in a separate room or even a workshop, you will have to take care of permission from the fire inspection. Also, the building will have to comply with all necessary requirements and technical conditions. The product must certainly have a label with a name and a short description.

In the case of hiring additional personnel, each person must have a health book, which will have to be updated periodically. otherwise, there is a risk of a very large fine.

Making dumplings as a business

Today, the market offers products from many manufacturers, but it is quite easy to find a niche for yourself - here everything depends only on the quality of the products.

The business idea itself gained popularity in our country only a few years ago. In a short period of time, she was able to take one of the leading positions among other areas of entrepreneurial activity.

Two options

V this business There are two main options for doing business: setting up a small workshop and working from home.

Let's consider both in detail.

Workshop work

For this option, you will need to find and rent a room. Small in size, but sufficient for free movement technicians and workers. According to experts, at first you can get by with a room of 50 square meters.

The main requirement is the availability of water, lighting and high-quality ventilation. Walls and floors should be finished with an easily washable material such as glossy tiles. It is equally important to bring the premises in line with all sanitary standards.

The main machine will be a special machine for making dumplings. When choosing a specific model, you should pay attention to the list of device capabilities. It is imperative that the kit contains several replaceable frames for different forms of products. In addition to him, you will need the following devices:

Flour sifter - it is used to clean flour from all the slightest foreign impurities. In parallel, the device helps to saturate it with oxygen. Desktop options are in demand, which are actively used at the initial stages of business development.
The so-called complex for making dough - there are two main varieties on the market: floor-standing (they are more popular) and table-top. Preference should be given to those that are able to knead as steep as possible dough.
Meat grinders - grinding all the main components of minced meat. It is important that the device can work continuously, without interruption. It is worth paying attention to the presence of a reverse, which will help to avoid the need for cleaning from films and veins, although this is a matter of personal preference.
Mixers - with the help of such devices, high-quality mixing of minced meat is carried out. Of the main options, floor and table options. They are driven manually or connected to the power supply network. It is better to give preference to the latter. It allows you to achieve the ideal consistency of minced meat for subsequent production.
Packaging devices are divided into fully automatic and semi-automatic machines. The features of the device allow you to program the production date and weight in advance. Automatic devices make it possible to completely remove people at this stage of production. As practice shows, one should give preference to completely transparent packaging, as it allows customers to see the product in advance, but if you want, you can present a more original version;
Refrigeration equipment for raw materials and finished products.

Before deciding on a particular model, you should calculate the approximate volume of production and the potential level of sales. For example, if we are talking about a relatively small workshop, then one should focus on a productivity of the order of 100-200 kilograms per hour.

In this case, the technological process of the line will consist of the following stages:

Test preparation.
Preparation of minced meat.
Formation of finished products.
Freezing.
Packing.

Work at home

You can make dumplings even at home. The main thing is to constantly improve manufacturing process and keep product quality at the highest level. At the beginning of the work, the products are distributed among friends and acquaintances, later you can start selling to a wider circle of buyers. It is very important to build your reputation here. The notorious word of mouth will be a significant help.

There are many benefits to sculpting. First of all, you don't need to rent a room. Plus, you don't have to hire employees, all the equipment can be found right in the kitchen. Most likely, you don't even need to open an IP. Unfortunately, it will be impossible to achieve large volumes and, accordingly, earnings by this method, but valuable experience can be accumulated.

Implementation

As production expands and in the process of finding new clientele, you can move away from a fairly close community of friends and acquaintances. In this case, you can try to sell the product through social networks and special forums.

In the future, it makes sense to try to conclude a contract with chains of cafes, dumplings and restaurants - such semi-finished products are in great demand there. Finally, through them, you can reach larger buyers. Of course, all this is possible only if the quality of the dumplings is up to par.

Another development option is the delivery of ready-made hot meals. In this market, dumplings, dumplings and khinkali have already established themselves. Such dinners are well-deservedly popular in businesses, markets and offices. Finally, you can offer products to small retail outlets.

Profitability

On average, the cost of 1 kg of dumplings is about 70 rubles, while the price in stores is around 100 rubles. In this case, the profit will be 30 rubles from 1 kg. If we multiply this by the scale of about 800 kg of products and subtract all associated costs, then we get a net profit of about 250 thousand rubles per month.

The production of dumplings pays for itself in less than a year, which speaks of high profitability... Alternatively, you can use chicken meat - this will reduce the cost.

As for home-based production, it all depends on the final price of the product. Most often, the revenue is about 20%. V individual cases, if the product has already managed to establish itself and there is a base of regular customers, the amount can increase up to 50%.

As for the costs of opening a workshop, the line alone will cost about 300 thousand rubles or even less. But it will be able to produce up to 650 kg of goods per day. However, more big business will also require advertising costs and employee salaries.

Video: secrets industrial production dumplings.

Business plan

As already mentioned, one of the components of the success of any enterprise is a well-written business plan, which will allow you to assess the profitability of the enterprise. All expenses are recorded in it. Example of raw material costs per 800 kg of product.

For reading 9 min. Posted on 04.12.

Business in the field Catering will never be unprofitable if the offered products good quality and tastes good. There are many areas where housewives can show their cooking skills, and one of them is making homemade dumplings. Semi-finished products are well sold out at any time of the year, which is explained by the wide range and the minimum preparation time. This only means that in the manufacture of quality products, the entrepreneur is guaranteed a stable income.

Dumplings home business: where to start?

Before starting a dumplings business, it would be a good idea to study competitors and offer the consumer something unique that others do not have. Analysis of prices, services and product quality will allow an entrepreneur not only to develop well, but also to significantly improve his dumplings business. Of course, for large manufacturers, a novice businessman is not a rival, but you can always find your niche and develop a client base. If, moreover, the product will be really tasty.

Today you will not surprise anyone with classic dumplings, so you can play on the variety of products and originality of the filling.

What documents are required to open a dumplings at home?

First of all, to open a dumplings at home, you need to register a business.

Then, in addition to registration documents, you will need:

SES conclusion

According to sanitary requirements, the minimum area of the premises for the pelmeni shop is 50 m2. Moreover, it must be equipped with water, electricity, ventilation, sewerage and heating. The list of products and the technology for preparing semi-finished products are also certified by the SES.

Permission of the State Fire Inspection

To obtain permission from firefighters, it is necessary to equip a workshop fire alarm and fire extinguishers (fire extinguishers). If during the inspection the inspector finds violations, they should be eliminated in shortest time... The State Fire Supervision Service, like the SES, has every right to close the enterprise.

What equipment do you need to buy to open a dumplings shop at home?

Experience shows that it is better to start a business with hand sculpting dumplings, selecting optimal technologies and recipes in the process. Finished products can be tested on relatives and friends, adopting the recipe for semi-finished products that they liked the most.

When moving to a higher level of production, an entrepreneur will need to purchase equipment for automating processes:

For meat processing - an electric knife, a meat grinder and a minced meat mixer.
For dough preparation - flour sifter, dough mixer.
Equipment for molding dumplings and other semi-finished products.
Refrigerating chamber (maybe more than one).
Filling machine.

When packaging the finished product, it is better to use transparent bags. Semi-finished products in such packages are sold out faster, since the buyer sees the appearance of the dumplings and can evaluate the quality of their molding. In general, the production of semi-finished products must comply with the requirements established at the legislative level.

Technology for making homemade handmade dumplings

No one will argue that each housewife uses her own proprietary recipe when preparing dough and minced dumplings. Therefore, even classic dumplings, with the same set of ingredients, turn out to be different for everyone. If a novice entrepreneur decided to produce homemade dumplings, then first it would be desirable to understand what is required for the production of delicious semi-finished products?

Not so much is needed:

Quality raw materials.
Sophisticated technologies.
Original recipe.

When kneading the dough, you need flour highest quality... At first, you can experiment with the texture and thickness of the sheet.

In addition to pork, beef and chicken meat, you can add turkey, rabbit meat, vegetables, fruits (for gourmets) to minced meat. Try combining different meats and spices for the best flavor.

Eggs, salt, water and onion- also necessary ingredients in the production of dumplings.

Finished products are frozen to -18 ° C and packed for storage. As packaging, dense transparent bags are used, the optimal packaging weight is 0.5-1.0 kg.

Little secrets of the dumplings business:

If you increase the water content in dough and minced meat up to 20%, then this technique will allow you to reduce the cost of dumplings. This will not change the quality and taste of the product.
If you add some potatoes to the meat , then the cost of semi-finished products will also decrease. Such dumplings taste no worse than from pure meat, and their cost is the same.
Meat loves onions and this property can be used. The dumplings will be more juicy if you put onions in the minced meat 2 times higher than the norm. The more onions, the cheaper the meat is.

The main thing in this business is to find the recipe that will attract buyers.

Recruitment of personnel for the operation of the dumplings shop at home

At the initial stage of business development, you can involve your household and girlfriends in making dumplings. When things go uphill and there is a desire to open a small workshop, you will have to hire 5-10 workers. Their main task will be to make dumplings. Taking into account the fact that with good organization of work per shift, 100-200 kg of product can be obtained, the loaders and the driver will not be superfluous. In addition, you will need a technologist, a sales manager, an accountant and a cleaning lady. The last two employees can work on an outsourced basis.

Reference: According to the law, only those employees who have a health book are allowed to work with a grocery group of goods. Therefore, the entrepreneur must monitor the timely renewal of the books, otherwise the SES will issue a large fine.

Supply of dumplings at home: where to buy products for making dumplings?

In order for the dumplings to work at home without fines and violations, products for the production of semi-finished products should be purchased in stores and farms... While the enterprise has not yet reached the industrial level, it is possible to purchase meat from wholesalers and large supermarkets.

Visiting bazaars where goods are sold by hand is not recommended ... For all products, sellers must have sanitary and permits.

With the increase in the capacity of the enterprise, it is necessary to establish relations with farmers and purchase meat in whole carcasses, which is much cheaper. In this case, there will be no problems with quality, since only fresh produce comes from farms.

Sales of ready-made dumplings: where is it profitable to sell handmade dumplings?

The first buyers, as a rule, are people from the inner circle - friends, work colleagues, friends of friends, and so on. At this stage, the recipe is being worked out, which is called "the hand is filled".

Getting the first positive reviews and, accordingly, finding the first regular customers, become a kind of signal for market expansion:

The best option for selling semi-finished products is local forums and social networks. There are enough people willing to place an order for a popular dish.
The next step towards increasing sales is an agreement with small cafes and restaurants. This promises the manufacturer of dumplings constant orders for the supply of the product. In such food outlets, semi-finished products are the most popular.

There are other equally interesting sales options:

Delivery of hot dumplings - lunches ... Customers can be office workers, factory workers, market vendors.
Sales of products in mini-shops and stalls ... Their management willingly cooperates if the dumplings from the new manufacturer have become well-known and are selling well.

Advertising of homemade dumplings: is it necessary or not?

Aspiring entrepreneurs do without advertising. At the start of a business, word of mouth is in full swing. And it was very successful. People will certainly tell about a good product, as well as a bad one. Therefore, the quality of the dumplings must always be unsurpassed.

Selling dumplings in retail outlets is another matter. Here you will need:

Original packaging with the logo and the name of the semi-finished product.
Launch of an advertising campaign in the form of ads on forums, social networks and newspapers. Installing classic stretch marks will not help here.

It can be repeated, people will certainly talk about a quality product. This means that buyers will leave positive reviews about delicious dumplings on various Internet resources. This is why an ad spend shouldn't be classified as low-budget. Advertising effectively increases sales.

How much does it cost to open a dumplings at home from scratch: an approximate company business plan

The main expenses when opening a dumplings shop at home are:

1. Purchase of equipment

You will need to purchase:

Freezer with a capacity of up to 100 kg - 7,000-11,000 rubles.
Electric meat grinder - 1,500-5,900 rubles.
A dumpling maker (you can use a mechanical one) - from 1,500 rubles.

Total: at least 10,000 rubles

2. Expendable materials- raw materials

A grocery stock for approximately two months of work consists of:

Flour (first grade needed) - 2,200 rubles.
Luka - 850 rubles.
Seasonings - 520 rubles.
Eggs - 110 rubles.
Various types of meat - 52,000 rubles.

Total: 55 680 rubles.

3. Salary of employees

Although many make do with their own (family) forces, attracting outsiders to production requires financial costs, which are best taken into account right away. As a last resort, they will cover unexpected expenses. This is about 35,000 rubles.

In total, at the start, the entrepreneur spends 100 680 rubles, and if we take into account the fact that some equipment is already available, then the main financial burden falls solely on the purchase of consumable products.

In the future, it is necessary to provide for spending on advertising events, renting premises and other expenses associated with the expansion of business activities. For now, production in the home kitchen is meant.

Calculation of the profitability of dumplings at home

On average, sales of start-up entrepreneurs are no more than 400 kg per month.
The cost price of 1 kg of the product in question is at the level of 70 rubles.
Market prices for homemade dumplings range from 120 rubles to 160 rubles or more.
Income from the sale of one kilogram of the product is 50-90 rubles.
The sale of four hundred kilograms will bring a monthly profit of 28,000 rubles.

Even with such a modest turnover, investments pay off in 3-4 months.

For reference ... Mini stores take for sale 100 kg per week, large outlets 300 kg each. Accordingly, you can sell 400-500 kg or more in a matter of days (if the product is of a different quality), and this is already a higher income.

Taxation of the dumplings shop: what taxes will need to be paid?

Checkout status legal entity it is unreasonable for a dumpling workshop organized in a home kitchen - tax payments are too high, and you cannot do without a professional accountant. This form is quite likely in the near future.

The most acceptable option is the registration of individual entrepreneurship and the choice of a simplified taxation system.

So, how much does the individual entrepreneur pay:

According to the “simplified form”, a businessman pays 6% of the proceeds received every quarter.
The amount of annual contributions transferred to the accounts of off-budget funds (Pension and medical insurance) is no more than 24,000 rubles.

In the presence of hired workers, an additional tax burden appears.

Dumplings have always been a popular product. But modern manufacturers do not care at all about the quality of their products. For a long time no one puts meat in dumplings. It is replaced by soybeans. Homemade dumplings are perceived in a completely different way. Their taste is significantly different from the factory ones. But modern housewives still prefer to buy a semi-finished product and not waste time at the stove. Making dumplings at home for sale, on the other hand, can be a good business. After all, it will be really high-quality products at an affordable price.

To date, the average price of a kilogram of dumplings is 120 rubles. Homemade dumplings are more valuable, which means their price is higher. One package can bring a profit of about 40 rubles. With an increase in demand, the price can rise, and hence the profit of the entrepreneur.

A budding businessman can use a regular kitchen. It is quite suitable for the first steps in the dumplings business and will accommodate everything necessary equipment... The main thing is that the room where the dumplings will be prepared be equipped with at least two sources of electricity. As a last resort, you can use extension cords or tees, but there should be several outlets. There should also be a large work table in the room, on which the sculpting process will take place. It is necessary to provide good lighting above it and the sink for washing hands, which should also be near the table. This could be starting a dumplings business. Gradually, the business can be expanded: open a workshop or your own dumplings, where you can not only make dumplings, but also prepare them for visitors.

Organizing a business in this direction requires certain investments. First of all, a novice businessman must equip the premises where the production of dumplings is planned. Now we are not talking about any specialized equipment, but some devices will have to be purchased.

Freezer where finished products will be stored. Such a chamber can hold up to 100 kg of dumplings. This irreplaceable thing costs from 7 to 12 thousand rubles. The price depends a lot on the country in which the camera was assembled.

Meat grinder. The dumplings are filled with minced meat, which needs to be twisted on something. A meat grinder must be in service with cooks. Its cost is from 2 to 6 thousand rubles. In this case, it is better to choose a more expensive device. Such a meat grinder will last longer.

Dumpling maker. A necessary thing in the kitchen where dumplings are made. It can be mechanical, about 1 thousand rubles. Such a dumpling machine can produce up to 12 kg of dumplings per hour, which is quite enough for a start-up business. When the business starts to pay for itself, you can purchase an automatic dumpling maker, which will cost about 7 thousand rubles. It will also be possible to make noodles, ravioli, lasagna dough.

Manufacturing process

The manufacturer reserves the right to choose the recipe for himself. The main thing is to choose the recipe that customers like. If consumers appreciate the product, then demand will begin to grow, and with it, profits. The dough in all dumplings is about the same, but the filling is different. The better the meat for the filling, the tastier the product will be, which means there will be more demand. Some manufacturers make dumplings and other products according to their own special recipes. It becomes a kind of highlight that attracts customers as well.

Nobody sculpts large batches of dumplings by hand. For this, the kitchen must be equipped with a dumpling machine. It has instructions for use, where it is described in detail how and what to do. More expensive dumplings not only form dumplings, but also roll out the dough themselves. In this case, the cook just needs to choose its thickness. After rolling, the dough is placed in a special chute and the filling is laid out. When shaping dumplings, the chef can set the edges of the dumplings: smooth or wavy. This function is provided by special attachments.

We can say that most of the production of dumplings depends on the quality and functions of the dumplings.

Choose a space that allows your business to expand.

Implementation

It is better to try the first batch of homemade dumplings yourself. You can treat friends and relatives to hear their opinions, take into account comments and accept suggestions. Friends and relatives will be able to honestly say what the dumplings are missing. Of course, the next lots will have to be sold, because there will be no profit from treating friends. The first buyers can be canteens and shops.

Any place where people eat or buy food cannot buy a product without certificates and licenses. Certificates are not issued just like that; to obtain them, you need to collect some documents. The entrepreneur is obliged to first develop and then register the technical conditions of his production. This process requires certain documents:

Premises lease agreement;
Copies of OGRN or TIN;
The recipe according to which the dumplings will be prepared;
Sketch of the label under which the dumplings will be sold.

Paperwork always takes a lot of time, therefore, before collecting all the paperwork, it is worth trying the product with friends, offering a small trial batch to a cafe or canteen to make sure that there will be demand and all documentary issues will not be in vain.

Purchase of products

To ensure that the production of dumplings in your facility does not stop, you need to ensure an uninterrupted supply of products. Products such as flour, salt, water, spices can be stored for a long time, which means that they can be purchased in large quantities. Meat is perishable, so it should always be fresh. For this, it is necessary to establish regular supplies of this product. The most profitable option is a contract with a farm.

If you conclude an agreement with them, then your company will be constantly provided with fresh and high-quality meat, which will leave a positive mark on your products.

Don't try to open your farm. This will bring additional hassle and does not guarantee that the costs will be lower. A business like making dumplings does not provide for the production of raw materials for dumplings. It is much easier to find a reliable supplier. More often, there are options when successful farmers open their dumplings factories. Such a business has the right to exist.

Home production

Home business is the dream of millions, because it does not require large investments and allows you to work without any additional documents in different instances. There are advantages to making dumplings at home:

Having your own premises;
No need to equip a separate workshop;
There is no need to hire an entire staff;
The necessary equipment, for the first time, can be found in the kitchen;
You can use your own technology for the production of dumplings.

The main advantage is that you do not need to register yourself as an individual entrepreneur, pay extra taxes. Many buyers now agree to work by word of mouth. This is quite beneficial for both parties.

You can start making dumplings at home without having a large amount of money. To do this, you need to practice a little modeling so that all the dumplings are the same size, and learn how to do it quickly. You can also work out a bookmark in a dumpling maker. This device speeds up the process several times and simplifies the manufacturer's work.

Bookmarking shouldn't be difficult. Standard proportions are 1: 1, for 1 kilogram of dough, 1 kilogram of minced meat is taken. For minced meat, in addition to meat, you will need eggs, spices and onions. Some manufacturers are trying to make something special, so they add mushrooms, fish and other products to the dumplings. But you cannot add to the product what just came to mind, you need to think over the recipe well, try the finished product yourself and send it to your friends for tasting. Some entrepreneurs arrange independent tasting for consumers. On the streets or in stores, there are points where they give a taste of the product and ask to leave a review or vote "for" or "against". This type of promotion is appropriate when your company is already successful and you just decided to expand the range. But novice manufacturers can also use this option.

In addition to the recipe, you must immediately determine how many dumplings per day you can produce. Such measurements are carried out over several days. On the first day, work goes especially fast, but when the fuse wears off and the work gets bored, the results decrease. For 4-5 days of work, you need to calculate the average number of products.

If you do not plan to recruit a staff, then you need to take into account the fact that all responsibility will fall on one person. He will have to not only sculpt, but also negotiate with customers, organize delivery, collect orders. There will be a lot of networking work in the beginning. Then you will work out regular customers, orders will become stable, and most of the time will be devoted to production.

Buy quality equipment. The cheap one will take a lot of money to repair.

Features of the dumplings home business

Homemade dumplings are especially appreciated in the market. They resemble the taste of childhood. Buyers trust more manufacturers who make dumplings at home. Although they are not always the same size, they contain only natural ingredients. The price of homemade dumplings is higher, but this is due to the fact that the costs of time and effort for their production exceed the factory ones. Manufacturers of homemade dumplings also benefit from the fact that people miss homemade food, and the modern pace of life does not allow cooking on their own.

A home business usually does not imply large volumes of finished goods at once. This business is developing gradually. But an entrepreneur should immediately think about the fact that production will increase, which means that it will be necessary to expand the staff. It is necessary to equip in advance a sufficiently large room with all the equipment that will be needed during the manufacturing process.

Sales of products can be realized in two ways:

Sell to shops, supermarkets, canteens as a semi-finished product;
Sell ready-made. To do this, you can hire a courier who will deliver the product to addresses or open a dumplings.

Contributions

As mentioned, making dumplings at home does not require a major investment. Such production pays off more slowly and many consider it a disadvantage. Fixed assets will be invested in advertising and workwear, as well as equipment. But advertising can be done independently:

Notify friends, acquaintances and relatives about your home business;
Print ads on a regular printer and post them in nearby areas;
Place ads in free newspapers;
Place ads on the Internet, for example, in social networks and on the city website.

Such advertising is quite popular and can work well, and its budget will allow you to save money. Such a business pays off slowly, but it largely depends on the price of your product. Some newbies have a 20% ROI with high turnover, and some go up to 50%.

Workshop production is larger and more profitable, but it also requires considerable investment. And it's not just about money.

Come up with an attractive name for your TM and create an interesting logo;
Register your TM;
Find out the demand for products in a given region and calculate the minimum production volume;
Find a room that is spacious and suitable for this area of work;
Purchase all the necessary equipment of good quality;
Hire a staff of experienced employees;
Agree with the supplier of packaging materials.

The equipment is important point organization of workshop production. You will need:

Machine for the production of dumplings;
Freezer for storing dumplings;
"Top";
Dough mixer;
Apparatus for packaging finished products;

You need to choose only high-quality equipment, it costs more, but it does not require frequent repairs and replacement of parts. But if expensive equipment breaks down, then repairing or replacing it will cost more than, for example, repairing a machine made in China.

The shop floor should allow the business to expand. This means that its area must be large enough so that as production grows, it is possible to expand the staff and install additional equipment.

The number of employees can be limited to 5-8 workshop workers, an accountant, a sales manager, a loader and a driver. If the workshop will work in several shifts, then for each shift you will need 5-8 workers. This number of workers is necessary to begin with. With the development of the enterprise, the staff will have to be expanded.

Shop floor investment

Opening a dumplings shop is quite costly. Renting or buying premises will cost a considerable amount, but it is difficult to name a specific number, it all depends on the region and place. To begin with, you will need to produce about 700 kg of products per day. For this, it is necessary to purchase all the equipment that can provide such productivity. This will cost approximately 300-350 thousand rubles. Here you can add wages employees for 2-3 months and advertising. In this case, you cannot save on advertising. You need to do this advertising campaign to wholesale and retail buyers wanted to cooperate with you.

Such a business will pay off in 1-3 years. These are quite good indicators.

Making dumplings is not a very expensive business. Especially if you start it at home. Dumplings are a very popular product. They are quick to prepare and therefore are so popular with modern customers. Homemade dumplings are also appreciated for the taste that everyone knows from childhood.

The dough recipe for all dumplings is the same, but you can experiment with fillings. Adding non-standard ingredients to dumplings not only expands the assortment, but adds some zest to your products.

The dumplings shop requires more costs than home production, but the results of its work are much higher. The workshop can produce a large number of products and deliver them in bulk to large supermarkets and canteens. The work of the shop pays off quickly enough. But you shouldn't start opening a shop right away. It is better to start a dumplings business with home production and gradually expanding it, you can increase it to a workshop.

It is important to immediately establish supplies and gain regular customers. Then all efforts will be spent on sculpting dumplings, and not on building connections. For more clients, you need to do good advertising products that work for you. Much depends on advertising in business. A good ad campaign provides good demand for products.

Anything is possible: as an IT recruiter, disappointed in the life of the capital, launched a pelmeni production in Bryansk

The biography of Ella Vetlugina is rich in sharp turns. So she makes progress at school - Olympiads, music, gymnastics - and suddenly postpones her studies at the university and goes to work as a laboratory assistant at the Department of Social Physiology of ChelSU. So she enters the Faculty of Journalism - and a year later she is transferred to the "anti-crisis management". He quits journalism and becomes an IT recruiter. Receives the post of HR Director in international company- and leaves after three months to nowhere, because it is boring. Finally, after the capital, offices, IT and HR - unexpectedly Bryansk, a pelmeni shop, its own business. What will happen next?

30 years old, owner of the company. She was born in Chelyabinsk, studied at SURGU (journalism, crisis management). After moving to Moscow, she worked in IT recruiting. In 2015 she moved to Bryansk, where in September she opened the production of hand-made dumplings. Since September 2016 he has been living in St. Petersburg. Raises a daughter.

Behold, a new twist

“As a child, I didn’t want to do business,” says Ella, “although my dad was a classic entrepreneur of the 90s, he was such a strong buy and sell. Alas, that experience does not work well in today's realities - recently my father closed his butcher shop in Chelyabinsk, unable to withstand the competition with chains. In high school, I also resold some kind of cosmetics, lingerie, but it was difficult to call it a business, I just earned pocket money. I also washed cars. "

Ella was going to become a journalist. From the 11th grade she trained in the Chelyabinsk press. By the second year of the Faculty of Journalism, she realized that she was not taught anything new at the faculty, and, continuing to work in the media, she transferred to “anti-crisis management”. The training here was carried out in absentia, so that the young student ended up in the company of, as it seemed to her then, classmates - mostly entrepreneurs and top managers. In a strange and alien environment, Ella was lost. The first foray into the entrepreneurial path ended in a blues.

“I wanted to study management, but we were taught basic economics,” explains Ella. - I wanted to write investigations, but I was offered PR. When they didn’t take the text about arms trafficking in the Chelyabinsk region, I just got on the train and left for Moscow. I had a laptop, a cat, an air rifle donated by my dad and 1,500 rubles. Over the years, this set has changed - now I still have a daughter and a car, but the rifle has been stolen. "

In the capital, Ella did not work with journalism - the vacancies came across one more sadder than the other, everything ended with a proposal to write horoscopes

“I then arranged a ritual farewell to journalism,” recalls our heroine, “asked to delete all my texts on the network, burned newspapers with publications. Now, as an HR specialist, I understand that I was poking in the wrong place, but there was no one to prompt ”.

From journalists, Ella went to secretaries, from there - to legal assistants. Most of her friends worked in the IT field, as it happened from Chelyabinsk. She even got a few jobs at a large company looking for programmers. “At some point, the company called and invited to take the money. I don’t understand what kind of money? They say you are entitled to a recruiting commission. I was then given an amount equal to four of the secretary's salaries. I thought about it and switched to finding employees for IT companies. "

For several years, Ella has gone from a freelance recruiter to HR Director in an international company. Despite the fact that the sphere seemed interesting to the girl, from time to time she wanted to do something of her own, different, useful. So, while working in a system integrator, Ella proposed to the management to open a corporate university - to earn money by training narrow IT specialists not only for her company, but also for the external market. The management "blurred" the idea, then 26-year-old Ella in her hearts went to HR-directors. And after three months she dropped everything and left for Bryansk.

From Moscow - to Bryansk

Ella was brought to Bryansk for personal reasons, she did not know anything concrete either about the city or about the region. But even at the entrance, she decided that she would open her own business here.

“I wanted to do something absolutely useful. Not recruiting agency, not a website, not trainings. And something that a person really needs - I thought about sewing and about furniture. It turned out that the Bryansk region has good ecology, tasty products, and, moreover, cheap labor. The city is not that poor, but it just has little money, and prices and wages are low.

I decided to grow champignons. Firstly, it's simple - and I didn't understand anything about agronomy. Secondly, there is a very high demand for them. But champignons are ammonia, work in gas masks. Production will have to be taken out of the city - that means you have to go out of town, drive people there. It is long and expensive. "

“And so I was sitting, as usual, making myself dumplings from delicious Bryansk meat, and suddenly I began to count the cost of minced meat and dough. Here, I think, is what we need! "

According to the entrepreneur, the hand-made dumplings market in the capital cities is absolutely bare. Such products can only be found in markets and restaurants. In grocery chains, they sell semi-finished products produced by a machine, and this is a fundamentally different product.

Lyrical digression # 1:
the difference between store-bought and hand-made dumplings

“The difference between manual and automatic dumplings is very big. This does not mean that all the dumplings in the store are made from poor raw materials. There are good brands in which there is really real meat, there are no veins and cartilage - as far as is generally possible in mass production. Real eggs are put into the dough, and even here and there not gray flour glitters. But with all this, the sculpting remains automatic.

And in order for the dumpling to come out like a dumpling, and not a cutlet in the dough, the minced meat must be thin - then there will be broth inside. With machine sculpting, this will not work, dumplings with liquid minced meat simply do not stick together - 90% of the marriage will come out. There is no automatic machine that would replace hands.

Yes, you can set any thickness of the dough on the machine, but it will not be the same as rolling with your hands - uniform, without lumps, holes. We tested the dough sheeter for several days - and abandoned it. Suitable for a mass product, but not for a premium product.

50% of the quality characteristics of dumplings depend on the dough. People usually ask: what kind of meat is there? And at least one would think: what kind of dough is there? Because if the dough is gray, it means that the flour is rotten and sour. The dough should be slightly yellowish, this indicates the presence of an egg in it.

But especially the reputation of dumplings is spoiled by the cheap segment of store products. There - "horns and hooves": by-products, veins, soy protein, egg powder, melange, flour the year before last, preservatives. These dumplings can last for years. But they have a penny cost.

If classic dumplings cost less than 300 rubles per kilogram, I have doubts about their naturalness. This is the minimum cost that adjacent productions in their stores can afford. Typically, butcher shops have passable dumplings for a fairly low price. This is a local production: so that the meat does not disappear, they grind it, stick dumplings - and freeze it. And in chain stores I have never seen hand sculpting at all. "

Through Bryansk - to Moscow

According to the initial calculations, the pure raw material cost was about 110 rubles per kilo of classic dumplings, the real cost was one and a half times more. “And so I mold and think: if this product is thrown out on the Moscow market, it will surely be in demand among the wealthy residents of the capital. Given that his price will be quite human. "

Ella did not think about any home delivery then. She was going to sell dumplings in bulk - to shops, preferably large ones. It was planned to stand out on the market precisely due to hand sculpting. The main message: we make a high quality product.

“I turned to friends-entrepreneurs who were close to grocery chains, asked to take me to stores that were ready to buy such a product,” says Ella. - In one network they agreed to try. I quickly opened an LLC, and while we were waiting for a contract, I started production. The strategy was as follows: we go to the Bryansk stores of this network, build up turnover, make capital and go to Kaluga, then - according to the same scheme. But the network started having problems, the contract was first postponed, and then they forgot about it. "

“If I started all over again, I would still start this story. The question is, what I was up to was not what it turned out to be. "

Home delivery has appeared in the range of services from despair. Ella has already rented a workshop, bought freezers, stainless steel tables, knives, rolling pins, an electric meat grinder. Bryansk prices for labor, raw materials and rent allowed starting at 100 thousand rubles. On average, renting a workshop for an entrepreneur is about 10 times cheaper than in the Moscow region.

Ella was waiting for a contract from the store - and did not look for other buyers, focusing on production. The owner of the business put on the first 70 kg of dumplings with her own hands, testing the raw materials and running the technology.

“I watched which flour, which meat is better. I calculated how much raw material is needed per kilogram, how much you can stick in an hour, etc. I kneaded a bunch of dough, tried different eggs, different ratios. It only seems to be molding and molding. But if you're making a premium product, be prepared to consider a ton of nuances.

For example, I worked for a long time to make the dough stronger - then we could make it thinner. Thick dough in store dumplings is made not because they spare meat, but so that the dumpling does not fall apart during cooking. In the end, we figured out how to make a tight dough, and in our dumplings it is thin. However, due to this, the rolling time has doubled, and this is money. "

The second person on the team was an administrator with a wide range of responsibilities - from organizing the supply of flour and meat to recruiting employees. Ella was next to take on board two flatters. At the peak of the season - in the winter of 2015-2016, there were six of them, and the total number of employees in the company was nine.

Over the year, the state has narrowed and expanded more than once. Today the company employs two molders, one of whom is a chef. The position of the administrator has been abolished. Drivers-couriers, accountant, technical support of the site were taken out for outsourcing. Ella herself manages the production remotely - in September she moved to St. Petersburg to establish sales here.

However, we are somewhat ahead of events.

Home delivery

“We sat and waited for the contract. I had some business in Moscow, and I wrote on Facebook that I launched a startup, I make dumplings, I can bring them. The people responded - in the end I brought a whole truck of goods to Moscow. Word of mouth began to work, orders from friends of friends were sent. I thought: while we are waiting for the wholesale, you can make money on this. Made an order form for Google, Facebook group", - says the entrepreneur.

The company's website appeared only in November 2016. Before that, the form was enough, but it was impossible to attach online payments to it, and the assortment had grown so much that it had to be shown in all its glory.

“Online payment is our insurance. When it was not yet there, customers paid for small orders in cash to the courier. Each time it was a risk - if the buyer refuses, the dumplings can be thrown away - the freezer bag has a certain operating time. This, by the way, happened - and it's good that the next client just took more. Now we work only on prepaid basis ”.

When it became clear that the promised contract with the store would not be, Ella tried to break into other networks. Economy-format stores disappeared immediately. But even those that position themselves as a premium class asked for an astronomical discount: “And so I offered them goods with almost no profit, just to get on the counter. But it didn’t grow together. In the end, I decided not to waste time shopping anymore. Since then, home delivery has become the main selling principle. "

Delivery times to Moscow are from three to eight days, the car goes to St. Petersburg once a month.

Assortment as a marketing tool

Initially, the company relied on only one "classic" dumplings with minced pork and beef. But when it became clear that there would be no stores and that they would have to work with the end consumer right away, it was logical to give him a choice. The second in the assortment were "Men's" dumplings.

“They were offered to be sculpted by my man,” Ella recalls, “said:“ Make big dumplings for the man to eat and it would be good for him. ” This is the same classic, only three times larger. And then the buyers joined in, began to offer: I want it with cottage cheese, I want it with fish. I introduced the Dagestani kurze, a product rare for our places. There is other modeling, pure lamb, whey, its own complex of spices. The calculation was also that Muslims would respond to the Kurze. Well, off we go. Dumplings, manti, cutlets, rolls, kupaty, dolma, stuffed vegetables, fish dumplings, berry dumplings, with squid, cuttlefish ink, etc. "

“We have come up with vegetable dumplings especially for those who are fasting. Unfortunately, they boiled over - after all, the dough is there without an egg. The problem was solved thanks to a vegan client - experienced in these matters, he gave us a secret ingredient.

Today the assortment of "Pelmeshki" includes 94 products, of which 56 kinds are actually dumplings. All products are made in one workshop by the same craftswomen.

During the year, only one item was taken out of sale - dumplings with cheese and olives. Nobody ordered them. From time to time there is a buyer for other exotic species. The next contenders for departure are pink dumplings for children: the beet broth, which is added to the dough, is boiled out.

“I am completely not guided by my taste. I like meat dumplings, and I don't understand sorrel dumplings. But people order, it tastes good for them, so we'll do it "

Each New Product- this is a marketing move, an occasion to tell about a new product, to remind about yourself on social networks, to interest a potential buyer. The enterprise does not bear any costs and risks, since it does not keep a stock of goods. Raw materials are bought on order - they paid so much, they mold so much. Made, frozen, sent for delivery.

“Of course, you can't work that way with wholesalers,” agrees Ella. “But our business is rapidly scaling. If necessary, we will make half a ton of dumplings in 10 days: three days to collect molders and buy freezers, and a week for production. "

Between Miratorg and farmers

The volume for such a business as "Pelmeshka" is a lifeline, it can significantly reduce the share of non-food costs, which is slightly less than half of the total cost. We are talking about salaries, logistics, communications, workshop rent, etc.

More than half of the costs are related to the cost of raw materials: meat, flour, eggs, cheese, cottage cheese, spices and other ingredients. Modest turnover does not allow the company to take raw materials at wholesale prices, which greatly affects the cost price.

“In the premium segment, product quality is the number one factor. We cannot afford gray flour, the dough from which will crack. We cannot use egg powder - only selected eggs "

The enterprise buys pork and beef from Miratorg - the main capacities of the agro-industrial holding are based in the Bryansk region. Flour - the Chelyabinsk manufacturer "Makfa" (Ella Vetlugina's grandfather worked at this plant). The rest of the products - lamb, chicken, turkey, eggs - come from local farms.

“At first I thought that we would work exclusively with farmers, but not all farmers had proven meat. Therefore, I take pork and beef from mirotorgovye - they have meat that is both tasty and proven. But, alas, they don’t deal with mutton, ”says the owner of“ Pelmeshka ”.

Seasonal goods - vegetables, mushrooms (for example, chanterelles) and berries - are bought by the company at farmers' markets as needed. But truffles - from partners, the Moscow store "Mushroom Place". "We basically have nothing in the freezing, only fresh ingredients."

Cheese in Bryansk dumplings is produced by the cheese dairy of Oleg Sirota, a well-known apologist for import substitution. Ella was his guest and brought from there 100 kg of Imeretian cheese. Following this, several new types of dumplings appeared in the assortment at once - with cheese and potatoes, with cheese and cottage cheese.

Ella selects suppliers herself. During the first year of Pelmeshka, she changed suppliers of turkey, chicken and cottage cheese: “We have a rule: two complaints from a client - and we stop working with the supplier. It's tough, but otherwise we won't be able to maintain our reputation. Two clients complained of heartburn - and we went to work with another poultry farmer. We initially took cottage cheese from a factory, produced by a local enterprise, but switched to a farm one. And the cost for it immediately increased. "

Delivery - for outsourcing

The advantages of Bryansk are not limited to delicious meat and cheap labor force, it is also close to Moscow. The distance of 350 km allows to carry goods home to the capital's buyers.

“We tried to carry it ourselves,” says the entrepreneur, “we worked with a partner, but it turned out to be the most convenient to use the YouDo service - there is always someone who will do the task quickly and well. If he doesn’t do it, it will affect his rating.

Now we use the services of private drivers, the dumplings are delivered in freezer bags. In the summer, it happened that the dumplings came a little melted, but this is not critical. We put additional accumulators on St. Petersburg flights. So far we have enough cars, but if we need to deliver half a ton, we will hire a refrigerator. "

At first, delivery was extended to orders over 2 kg, but given that the client always pays for it (it costs 350 rubles), this restriction was canceled. You can order as much as you like.

The "sundress" works best

While the best month for sales for Pelmeshka was April 2016, it brought 15% of annual revenue (turnover - 1.3 million rubles), about 400 kg of dumplings were consumed by customers per month. This was partly due to the rapid recruitment of a loyal audience - at this time there was an active growth, partly due to seasonality.

In summer, dumplings are rarely ordered - in May, diets, summer cottages, vacations begin. Demand rises when clients return to their apartments. High season is autumn-winter. November 2016 was good. Although December and January are worse than last year's - perhaps because prices have increased.

Initial investments in the business were repulsed after two months of the shop's work, the company ended the year in a small, but positive

“I noticed that of all the promotion channels - and we tried different ads - only personal recommendations work. The neighbor praised - the neighbor bought. A well-known blogger wrote that he liked it - and customers ran to us. This phenomenon influences demand more than seasonality, ”the entrepreneur assures.

The lion's share of Pelmeshka's products is supplied to Moscow, about 10% to St. Petersburg. Bryansk as a market turned out to be unpromising. “We tried to supply our dumplings to local stores, they were just taken home by the director,” recalls Ella. - This product is too expensive for the local market. Yes, there are rich people here, but to reach them, you need to invest heavily in advertising - these costs are inexpedient. "

Prices: does not come out below

“When I calculated the price, I started from the cost price and a small profit. In fact, most of our customers don't even bother with price, unlike wholesalers. Any wholesaler wants the price 100% less, but then I will work in the red. Wholesalers are guided by the discount price of automatic dumplings - about 205 rubles per kilo. In them, we must lay raw materials, work, delivery, profit. This is unrealistic. In addition, the price of meat has risen by 25% over the year, while the price of flour has slightly increased. Transportation costs have increased. And we raised prices. "

Today at retail Bryansk handmade dumplings cost from 649 rubles per kilo of "Tender" (with chicken) to 1,500 per kilo of "Truffle". Classic dumplings are sold at 799 rubles per kg, "Siberian" - at 999 rubles. Manty - from 899 rubles per kg, pasties and kupats - from 699 rubles, dumplings - from 499 rubles.

At the current turnover, the company has nothing to save on, except that ordinary freezers are used, and not for emergency freezing.

“We tried to cut costs, tried different flour, local producers - nothing came of it. The molders asked to return the Chelyabinsk one, - says Ella, - We tried to beat the onion with a blender to speed up the process. As a result, about 40 kg of dumplings were spoiled. When you beat the onion in a blender or food processor, it gives juice, greatly softens the minced meat. To make it tasty, onions have to be cut by hand - we still do that. ”

Lyrical digression number 2: on the reputation of dumplings

“As far as I understand, the market for hand-made dumplings turned out to be empty, because it is hard to make money on it. As a result, manufacturers turn a blind eye to quality and begin to cut costs by cutting costs. It is easier for cheesemakers, they have more investments, more advertising, and, surprisingly, they have a clearer product.

The urban audience is ready to try our product with great difficulty, because the people are for recent years ten got used to the fact that dumplings are such unhealthy food that is in the refrigerator just in case. Food that should not be fed to children. And we retrain the buyer, change his attitude towards dumplings. There are people in the capitals who have never eaten homemade dumplings at all, this is a surprise for them.

It turns out that in order to disperse demand, you need to change the attitude towards the product. This, again, is expensive - advertising works very poorly here. But for those who have already tried it, this is quite a festive product - we order dumplings for events, for birthdays. "

Sales markets

The first stores to sell handmade Bryansk dumplings were the Molochny Dvor chain - a significant event happened in July 2016. But after Ella raised the price following the meat producers, retailers stopped cooperating.

“According to the plan, another person was supposed to be in charge of sales in the company, but it so happened that this is also my function. All contacts with restaurants, markets, shops go through me, ”says the entrepreneur.

When it became clear that it would be difficult to enter the shops, Ella tried to take Moscow markets by storm. Since June 2016, Pelmeshka products have been sold at the Petrovsky Bazaar. But it was not possible to enter the Danilovsky market - they make their own dumplings there.

Business centers did not live up to the entrepreneur's expectations: for top managers, the chefs make dumplings themselves, and public catering of a lower rank is not at all interested in such a product.

Cooperation with a Moscow restaurant that offered Bryansk dumplings in its menu could be called successful, but the restaurant closed. However, this experience has shown that restaurants are a potentially attractive category of partners, as they understand the cost of food. self made... That is why, having moved to St. Petersburg, Ella first of all set her sights on acquaintance with the sphere of premium catering.

In addition, Ella loves St. Petersburg's appetites - residents of the northern capital order more per person on average than Muscovites. For example, the last batch, weighing about 70 kg, was intended for nine customers. But the biggest purchase - 21 kg of dumplings and semi-finished products - was made by a Muscovite.

Demand: From Singles to Losing Weight

The audience of "Pelmeshka" is divided into several categories, which are united only by prosperity - not below average. The first category is family people over 30 who have many children. The second is bachelors. The third is businessmen who, in principle, love “all good things”. The fourth big category is girls who are concerned about healthy eating. For them, specially introduced "Diet" (beef, chicken), "Fitness" (turkey) and sugar-free berry dumplings. By the way, the first two types are often taken by diabetics.

The most popular products in the assortment of "Pelmeshki" are classic dumplings (pork and beef), Siberian dumplings (beef), dumplings with potatoes and mushrooms, Dagestan kurze (lamb), dumplings from three types of meat, with red fish

“Everything else is for the assortment. Usually a person takes 5 kg of "classics", and one kilogram of some unusual ones - try it. For example, dumplings with squid. Or with cuttlefish ink - so far they have been ordered only twice "

Expanding the assortment towards semi-finished products was the idea of the clients - some asked for manti, others for kupat, and still others for pasties. All these products could have been on sale earlier, but Ella waited until autumn to show the entire range on a new website with a "screwed-on" online payment.

Marketing is learned with experience

“If I were starting a business now, I would not count on wholesale, I would not waste time on it. I would not delay with the site and take marketing much more seriously - from labels to social networks. And, perhaps, I would have found a partner who would be engaged in sales. Because there was a moment of business take-off that we did not work in full force- It was necessary to unwind this moment, and then “it would be ferry,” - Ella is sure.

The packaging of Pelmeshka has changed several times over the past year. Initially, with a focus on stores, it was a plastic box with a sticker. However, it turned out to be cracking in the freezer. The box was replaced with durable freezer bags with a branded sticker. It turned out that the stickers in the freezer are peeling off. Then the stickers were replaced with a cardboard label with a hole, and they began to tie them with a linen string to the bag.

“Despite the fact that this is a premium product, it turned out to be unprofitable for us to make the packaging more expensive. It would make sense for delivery to stores. But any box with a window will add 30 rubles to the cost. A private buyer will overpay them, but why? And the wholesaler will strangle himself for them - in the wholesale people bargain for kopecks! "

Pelmeshka lured new customers with partner discounts (for example, buyers of a fish store get a discount from Ella, and vice versa), and promotions (mushroom, berry dumplings as a gift). Everyone who brings a new client to the next order receives a kilogram of any dumplings as a gift. According to the entrepreneur, these events do not bring visible results - this is not important for the audience. But the base of reviews is accumulating.

In the summer, Ella tried to sell "dumplings subscriptions" for a period of three months to a year. The longer the term, the higher the discount: 3 months - 5%, 6 months - 10%, 12 months - 15%. The price included delivery once a month.

So, the set "On a diet" (3 kg per month) included three types of dumplings - "Diet", "Fito" and "Summer". A three-month supply (9 kg) cost 5040 rubles, and an annual one (36 kg) - 18480. There were also sets of "Bachelor" (four types, 4 kg per month) and "Family" (four types, 5 kg per month). In absolute terms, the most expensive set was the family set - 60 kg per year for 34,800 rubles. It was an experiment - the offer was valid for several weeks. Two subscriptions were sold for 6 and 12 months. Most likely, the experiment will continue in 2017 - there are no subscriptions on the site yet.

Foggy future

“To be honest, it's not all that rosy,” Ella admits. - If our client base does not grow organically at times or investments appear to increase it, it will be difficult. We are at a stage when we need to go to a new level, and there are no resources for this. "

To launch a large-scale advertising campaign, an enterprise needs investment. For Ella, this is a sore point: “I don’t really want to let investors into the business. Because after some time the investor will say that it is necessary to switch to automatic sculpting and go online. This is a different idea, a different business. In this sense, I would prefer to take a loan - it will be my responsibility and I will not have to report to anyone. "

"Later, when Pelmeshka becomes a big enterprise, we may have both a vending machine and a budget line of dumplings, but not in the near future."

A year ago, Ella tried to take a regional loan to open a business under a government program at 7% per annum. With this money, she was going to make the first batch for the stores.

“I was told that if I want to take out a loan of 1.5 million rubles, I must own two apartments: if I don’t pay, they will take one away, but I will not be left homeless. Then I went to commercial banks, but the overwhelming majority of them lend to an already running business - from a year or more. So this year I will go to banks again - maybe something will work out. By this time, you need to understand advertising strategy so as not to waste money. "

In mid-2016, Ella made the decision to cut ad budgets, focusing on free promotion on social networks - Facebook and LinkedIn. Activity on Vkontakte, according to her, did not bring clients, as did paid advertising in groups. “Only recommendations worked,” the entrepreneur repeats.

To promote Instagram and Vkontakte is the task of this year. The company does not plan to expand its assortment in the near future. For complete happiness, it remains to introduce only khinkali: "But you have to learn how to make them flawlessly."