Where to buy things for secondhand. Is it profitable to open a second-hand in a crisis? Premises for a future store

Searching for an idea for own business many leads to the occupation of buying and selling a wide variety of goods. This is due to the complexity of organizing and setting up a new production. Before opening a second-hand shop, we recommend that you familiarize yourself with the stages of project implementation.

Pledge successful work second hand is a competent choice of suppliers.

They can be classified into three groups:

1. Large - the turnover of things exceeds 20 tons per month. They are suitable for large volume purchases.
2. Medium - the turnover of things varies from 10 to 20 tons per month. The purchase is recommended to be carried out immediately after the arrival of a new batch of things.
3. Small - the turnover of things does not exceed 10 tons per month. Such providers organize as wholesale trade and retail. However, their cost will certainly be higher than that of the two previous types of suppliers.

It should be remembered that if you want to buy good product then it cannot be cheap. Wholesalers work as follows: products are sold in bags, the buyer can view things in them and select suitable bags without sorting the clothes.

Used things are divided into original and sorted. In the first group you can find exclusive fashion items with tags (about 15%). These things can be realized at a high cost. Moreover, about 15% of the weight of things is garbage. The leftover goods are ordinary things.

Instructions on how to open and what is needed for this

A second-hand business plan requires a developer to account for a large amount of information. Let's pay attention to the key points using step by step instructions.

Stage 1 - execution and preparation of documents

Where to begin entrepreneurial activity? First of all, it must be formalized and opened in accordance with the law in the form of an individual entrepreneur. When choosing a name for a store, it is not worth mentioning the sale of used items. It is better to emphasize that original clothes from Europe are sold at the best prices.

When starting your own business, prepare the following documents:

• IP certificate;
• permission to carry out trading activities;
• a document certifying the permission to use the retail space for sales and its lease agreement;
• a document on registration with the Federal Tax Service Inspectorate and the choice of a taxation system;
• income accounting journal;
• a certificate of processing things and their sanitary examination (provided by suppliers);
• invoices for goods (provided by suppliers);
• "Consumer's Corner".

Stage 2 - finding a room

The place for trading floor doesn't have to be remote. On the contrary, it should be picked up in a densely populated area from ordinary people with low income. The second-hand store itself should be large enough (up to 40 sq.m.). It should be divided into an area for inspecting things and trying on, so that you would like to come to it again.

Stage 3 - purchase and installation of the necessary equipment

It is necessary to install special trade equipment in the store hall (hangers, shelves, mannequins, fitting rooms, mirrors, chairs, etc.). The cashier's workplace must be installed cash register equipment and packing table.

Stage 4 - recruiting

To sell in second hand, you need sales assistants. It is desirable that two people work at the same time. It is better to manage the business yourself.

Stage 5 - promotion and advertising

For you to make money, you need a great product and a safe place for your store. Not far from the store, you should hang up advertisements with a pointer to it or distribute leaflets.

Financial plan

The store's business plan assumes the following approximate costs for its organization (in rubles):

• Organizational costs: from 3,000.
• Rent of premises per month: from 20,000.
• Remuneration for employees per month: from 50,000.
• Purchase of goods: from 150,000.
• Marketing activities: from 7,000.
• Purchase of equipment and arrangement of the store: from 150,000.
• Others: from 40,000.

A beginner to open his second hand as a business will need at least 420 thousand rubles.

Potential risks

The following are distinguished:

1. Sanctions on imported goods.
2. Poor quality of the product.
3. Wrong pricing policy.
4. Decreased product image.
5. Population income growth, etc.

Every business project launched during a crisis presents an unprecedented risk. Demand for goods and services has fallen by more than 30%, and many businesses are undergoing endurance tests.

However, even in a difficult economic environment, there are types of entrepreneurship that are popular and in demand in any financial situation. For example, a person always needs food, medicine and clothing, regardless of the state of the country's economy. The less money people have, the more popular are thrift stores and second-hand shops. Below we present you with step-by-step instructions for launching a successful second-hand, as well as cost and ROI calculations.

With a decrease in income, customers are forced to save on clothes, but the habit of wearing good branded items does not go away. And if the client cannot afford a high-quality new thing, he will go to second-hand. In the case of professional promotion at used clothing retail outlets, an increase in the number of visitors should be expected. If we talk about well-known brands, then it is worth paying attention of buyers to the possibility of wearing clothes for a long time while maintaining their presentation, beautiful appearance, custom design, natural materials.

When forming the assortment, it should be borne in mind that 2/3 of the buyers of your store are women who purchase clothes for themselves and their families, so you need to focus on their taste and wishes.

In order for an entrepreneur to realize the size of future income when opening a used clothing store, special attention should be paid to drawing up a business plan. If you cannot make this calculation yourself, you can use the service of a consulting company that has the experience and specialists necessary to draw up the document.

As a mission for business, they point out “the opportunity to supply the population with high-quality branded clothing according to low prices". Inexpensive European clothing for all segments of the population is your main competitive advantage to attract buyers: residents with low and middle incomes, families with children, students, retirees, people with a large figure, etc.

Opening a clothing store from abroad is especially beneficial in regional centers, regions and districts where people with stable but low incomes live, not far from the highest educational institutions or student residences. Second-hand profits are potentially higher than other stores. Moreover, you can start selling any type of clothing. The main thing is that it undergoes the necessary processing and pre-sale preparation.

Store categories

In second hand you can buy items of the following categories:

• Elite things... This group includes clothes famous brands, remnants of collections of popular designers and fashion designers. In Russia, unsold designer clothes are not sold at bargain prices, so branded items are purchased as high-quality second-hand goods abroad. Often, expensive clothing stores purchase this category of second-hand, filling their assortment at minimal purchase prices.
• Worn clothes... Russian second-hand shops sell just such a category of clothing. Compressed items are purchased in large bags by weight. The category of clothing can be selected in advance according to the season, type, degree of wear, gender.

By purchasing the cheapest things for resale, you run the risk of facing a large number of rejects, which you can only sell as rags. It is more profitable to resell used clothes of the middle price range with a minimum degree of wear and tear.

Used clothes are brought in big bags

Where to start: required documents

To open a legal store, you need to register entity and issue a package of permits.

Individual entrepreneurship with the payment of tax in the amount of 6% of the turnover is executed by those who cannot document the costs of the purchase and delivery of goods. Over time, when the entrepreneur is able to establish channels for the supply of high-quality clothing, the taxation system can be changed and the state can be paid 15% of profits (income-expenses).

If it is important for the owner to withdraw money from the company's account at any time to start a business or for his own needs, it is more profitable to issue an individual entrepreneur. But at the same time, the entrepreneur is responsible for the activities of the company with all his property. In order not to be responsible for the activities of the enterprise with property, a businessman has the right to formalize an LLC with similar tax systems. However, it will be possible to withdraw money for personal needs only after all taxes have been paid.

In addition to opening an individual entrepreneur or LLC, an entrepreneur needs to draw up documents:

• certificate of entrepreneurship;
• trade permit;
• a document confirming registration with the tax authorities;
• permission to use the retail space;
• register of income and expenses (in a simplified system, 15% of income minus expenses);
• cash documents;
• lease agreement for retail space, etc.

It is important to obtain from suppliers of foreign used clothing:

• sanitization certificate for items admitted for sale;
• delivery notes for goods;
• certificate of sanitary examination.

Choosing a place for a store

As with opening any commercial enterprise Secondary clothing store traffic depends on the right location.

However, this business has its own characteristics. For example, there is no need to open points near train stations or central markets, since many residents do not talk about buying used clothes and are embarrassed to enter such stores in places where they can meet acquaintances. The store can have good traffic in small courtyards of dormitory areas, in the empty premises of the old ateliers of the central streets of the city. However, there should be enough signs and signs to the store so that anyone can turn off the road and easily find him.

Ideal place for second-hand - sleeping area

To launch a trial store, it is enough to rent a small space of 30–40 m², in which to place a storage room, a staff room and the sales area itself with a cash register.

Organization of deliveries

Wholesalers receive goods from Europe directly from used clothing factories in large bales of 100-150 kg, after which they pack in small bales of 25-30 kg and sell them to private traders and second-hand shops.

At the initial stage of launching a project, it is enough to find a wholesaler supplying quality goods. When the business takes off, you can find direct suppliers abroad. Moreover, the quality of clothing often depends on the country that supplies it. The sellers of the goods noticed that the clothes from Germany were not of the best quality, and even large in size. But things from France, on the contrary, have less wear and tear and are made of natural materials. The best clothes come from England - there are a lot of stylish things in bales that were not worn at all. The disadvantage of direct deliveries is that it is impossible to view the contents of the bags.

You shouldn't order things over the phone. After you have found the contacts of suitable suppliers, it is better to visit their warehouses on your own, where to make trial purchases of clothes of different categories.

Before you buy a product, you need to understand the categories of European second-hand:

1. Cream. The most expensive category of no-wear clothing, sorted into groups based on several characteristics, in which high-value branded items come across.
2. Suite. This category includes absolutely new or minimally worn out (about 5%) clothes of well-known brands with an average cost.
3. Extra. This is the same crazy clothes, but with a greater degree of wear and tear (about 10%).

• 1st grade. Quality clothing with minimal wear and tear.
• 2nd grade. Items with little defects or a high degree of wear and tear.
• 3rd grade. Rags are things that can no longer be worn.

Pricing

When the goods arrive at the store, bales of things must be weighed, then the high-quality goods must be sorted from rags. What you call rags, most likely, you will not be able to sell - it will be a loss that must be covered by selling good things.

After that, an assessment of the degree of deterioration of each item is carried out, on the basis of which the price is set. At the same time, special attention is paid to the condition of the tissue in the armpits, on the collars, elbows, and sleeves. After sorting, things are grouped into price categories with a fixed price tag, for example, "Everything for 300 rubles." New or branded clothing is assessed by the piece. Items with a small defect are placed in the "sale" with a 50% discount.

Some second-hand European clothing stores sell goods by weight. However, with such trading, it is necessary to monitor compliance with a margin of at least 100-150% for a quality product.

Equipment for commercial premises

First of all, the building should be light so that the buyer can see the thing he likes well. It should contain a fitting room with a large mirror so that the buyer can try on the item right there. All goods, regardless of their location, must be freely accessible.

Entering the sales area, the buyer must first see expensive and high-quality items that are sold at high prices. For the selection of outdoor seasonal clothing, hung in the foreground, it is important to retail space place mirrors. You will also have to purchase racks for clothes, shelves, a large number of hangers, several mannequins. At the entrance to the hall, boxes are placed for storing bags while the client is in the store, and at the exit there is a table for packing goods.

In order for visitors not to associate worn-out things with dirty things, it is important to keep the sales area perfectly clean. Otherwise, it will not be possible to attract buyers who want to buy expensive things.

Staff recruitment

Staff requirements and qualifications are similar to those of a regular clothing store.

For a small shop, enough:

• 4 consultants;
• commodity sorter;
• manager;
• 1 cleaning lady.

It is important to hire sellers who are experienced, willing and able to sell. To stimulate them, they often set a salary and a bonus from the amount received for the things sold. It is important to monitor how sellers serve customers, how polite and attentive they are. Your advertising can only attract customers, and high-quality service will help keep them.

Advertising

When selling clothes that have already been in use, it is important to place an emphasis on quality and brand. The windows display stylish things that are in excellent condition. The same things are photographed and posted on the website or in social networks to attract additional customers on the Internet. At the same time, it is important to update the information on time so that the products on the site correspond to the real ones in the store, otherwise the trust of buyers will be lost, and the promotion efforts will be in vain.

When selling clothes, the factor of seasonality is important. With the beginning of the season, for example, a summer product can be sold at the maximum cost, then the demand for it falls and fades away until the next year. To speed up the turnover, they organize sales, make discounts, promotions "3 for a price of 2", etc.

Also, do not forget about the "dead" periods when people go on vacation or celebrate the holidays. During these months, the turnover drops, so the delivery time of the goods can be increased.

Cost calculation and payback forecast

According to the reviews of the owners of similar stores, some of the goods are sold at prices with a minimum margin. The other one is being bought up by the population with a margin of 100–150%. If an entrepreneur manages to establish a supply chain for quality items and attract a large number of regular customers, the business will go uphill.

Table: monthly expenses

Additionally, you will have to pay taxes - 6% of the turnover + mandatory payments or 15% of the amount of income minus expenses, depending on the taxation system that the entrepreneur chooses.

If we take into account the average mark-up of 100%, in order for the business to go to zero, its turnover must be at least 480-500 thousand, of which half is the cost of the goods supplied. If daily revenue point of sale is more than 16 thousand rubles, the business is considered to be break-even.

Initial attachments

For the successful launch of the project, you need to have an amount of 500 thousand -1 mln rubles (including advertising and signage), which is necessary to promote the business for a period of 6 months, and for the business to start generating income - about 3–3.5 ml of working capital.

Payback forecast and expected profit

If an entrepreneur manages to find a supplier of high-quality European clothing, preferably from England, Italy or France, as well as choose a good premises for a store, the outlet will be able to promote and recoup the costs of launching the project within a year. Small shops bring their owner about 50-70 thousand rubles. monthly profit, promoted business 150-200.

• Market outlook
• Description of goods and services
• Production plan
• Staff recruitment
• Marketing plan
• Business risks
• Financial plan
• • • • Related business ideas:

Business plan for organizing a Second-hand store in a rented space on a retail space of 70 sq. m.

How much money does it take to open a store

According to preliminary calculations, it will be necessary to invest about 1,190,000 rubles to open a Second-Hand store in a rented premises:

• Redecoration of the premises - 100,000 rubles.
• Acquisition shop equipment and accounting programs (1C, KKM) - 150,000 rubles.
• Creation of an assortment of goods - 600,000 rubles.
• Business registration, approvals and permits (SES, fire supervision) - 40,000 rubles.
• Advertising budget - 100,000 rubles.
• Other expenses - 50,000 rubles.
• Reserve fund - 150,000 rubles.

A step-by-step plan for opening a store

1. Search for funding sources for the project;
2. Search for profitable suppliers of goods;
3. Selection of premises in places with high traffic of a potential audience of buyers;
4. Business registration;
5. Conclusion of a lease agreement, obtaining permits;
6. Cosmetic repair of the premises, purchase of commercial equipment and its installation;
7. Hiring;
8. Creation of an assortment of goods;
9. Store opening.

Market outlook

Why should second-hand shops be in demand? There are several categories of people who are interested in such a product:

• Among the things, there are quite a few branded goods from various European and American manufacturers. At the same time, prices are several times lower than those that can be found in elite clothing boutiques. This is especially interesting for brand fanatics.
• Here you can find fashion and fashion items at the lowest prices. This is very beneficial for a limited audience of clients, such as students and young people.
• For employees budgetary sphere, for whom a certain dress code is important, you can dress impeccably without spending a lot of money.
• In general, second-hand clothing is an easy-to-buy product. This is a product that is comfortable to buy for the widest audience of customers.

Description of goods and services

The assortment of our store will include the sale of the following products:

• Women's clothing (blouses, shirts, skirts, sweaters, sweatshirts, dresses, suits, jackets, raincoats, etc.);
• Men's clothing (jackets, raincoats, jackets, T-shirts, T-shirts, shirts, etc.);
• Products for children (toys, shirts, sweaters, sweatshirts, jeans, hats, etc.);
• Accessories (bags, belts, scarves, jewelry, gloves, mittens);
• Shoes and socks;
• Household items.

The markup for the product will be 200% on average. For clothes of the first and second categories ( best product) the mark-up can be up to 500%, while the goods of the third category (poor quality clothing) will actually be sold at cost. The planned average check will be 500 rubles. It is planned to purchase goods from large wholesale suppliers who import goods from European countries (mainly England, Italy, Holland and Germany). In addition, the assortment will include absolutely new product supplied directly from domestic factories and neighboring countries.

Production plan

To locate a second-hand goods store, premises will be rented in an office center, in a fairly passable part of the city (not the center). The leased area will be 70 square meters, and the lease payments will be 32 thousand rubles per month. The selection of premises was based on the following principles:

• High cross-country ability;
• Low rental rates;
• Good condition of the premises, which does not require major repairs;
• Convenient access roads and good parking.

Which taxation system to choose

As an organizational - legal form it is planned to register individual entrepreneurship with the local tax office. UTII, a unified tax on imputed income, will be used as a taxation system. We believe that this is the optimal tax regime for a second hand store. The tax will be fixed and will amount to only 7,500 rubles per month. The installation of a cash register at UTII is not necessary, but the cash register in the store will still be installed, as it facilitates the accounting of goods and increases the status of the store in the eyes of buyers.

Staff recruitment

From the staff, our store will need sales consultants (3 people), warehouse workers (2 people) and a cashier. Accountant and cleaning services will be outsourced. The sellers will be presented with such requirements as: experience in clothing retail, the ability to handle the 1C program, good communication skills, tact, energy and friendliness. Wage will amount to about 18 thousand rubles per month (as a percentage of revenue) + bonuses for overfulfilling the sales plan. The total wages fund, according to preliminary calculations, will amount to 95 thousand rubles per month.

Marketing plan

To attract buyers to second-hand it is planned to use the following advertising methods:

• Outdoor advertising (placing banners near bus stops, markets and other places with high traffic);
• Advertising in newspapers and magazines, on the radio;
• Distribution of leaflets, flyers, booklets by mailboxes;
• Sound notification a few days before the opening of the store (travel along the city roads in a car with a loudspeaker);
• Placing a bright sign above the entrance to the store.

In total, according to the business plan, advertising will cost from 20 to 50 thousand rubles per month. In order to retain regular customers in our store, a cumulative system of discounts will operate. With a total purchase amount of 5,000 rubles or more, the next purchases will receive a 3% discount, from 10,000 rubles - 5%, and from 20,000 rubles - 10% of the purchase amount. In addition, our store will offer customers to leave their phone number and e-mail in order to keep abreast of all promotions and sweepstakes. Thus, it is planned to recruit an extensive base of regular visitors.

Business risks

Maintaining this business, in our opinion, is associated with the following risks:

• Decrease in demand for second-hand goods due to growth in the welfare of the population;
• Growing competition in the field of clothing retail. Decrease in prices for new goods;
• The introduction of economic sanctions and new laws that restrict the import of goods from abroad (or make it less profitable).

Financial plan

The recurring monthly expenses of a second hand store will include:

• Rent - 32,000 rubles.
• Salary - 95,000 rubles.
• Insurance contributions to the Pension Fund and Social Insurance Fund - 28,500 rubles.
• Utility bills - 15,000 rubles.
• Advertising - 30,000 rubles.
• Taxes (UTII) - 7500 rubles.
• Fuels and lubricants - 25,000 rubles.
• Other unforeseen expenses - 15,000 rubles.

Total - 233,000 rubles. Variable costs:

• Purchase of goods for resale - 30% of the turnover.

How much can you earn on selling second-hand store goods?

Break-even point of sales with fixed expenses of 233 thousand rubles. per month and a trade margin of 200% will amount to 349.5 thousand rubles. With a monthly revenue of 629 thousand rubles, the store's profit will be 279 thousand rubles.

Income

• Average check - 500 rubles.
• The number of buyers per month is 900 people. (on average 30 people per day)
• Revenue per month - 450,000 rubles.

Net profit: 450,000 - 233,000 (fixed expenses) - 135,000 (variable expenses - goods) = 82,000 rubles per month. The return on sales is 18.2%. With such calculations, taking into account the period for the promotion of the business (4-6 months), the return on investment in the business will come in 18 - 20 months of the store's operation.

It is full-fledged, finished project which you will not find in the public domain. Business plan content: 1. Confidentiality 2. Summary 3. Stages of the project 4. Description of the object 5. Marketing plan 6. Technical and economic data of equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Second-hand - used and re-sold items. On the shelves Russian stores the goods, pre-treated with disinfecting chemicals, come from the countries of Europe and the Baltic states. Second-hand trade is profitable - customers who do not want to overpay for clothes of famous brands and those who are not able to buy new things go to the store. To open a business, a detailed business plan is required, including financial calculations and information about possible risks. All this, as well as step-by-step instructions for starting a business, can be found in our article.

Peculiarities of a second-hand sale business: is it profitable?

Second-hand sale - profitable business... In Russia, 70% of residents are people with an average income level, for whom buying something in a boutique or brand store means a gap in the budget. They go to second-hand stores to save money.

The remaining 30% of the upper-middle-income population are also happy to visit second-hand stores in search of exclusive goods from renowned manufacturers.

Second hand is a great option for those who do not want to overpay and love quality

The peculiarities of business in Russia are determined by the psychology of consumers who are embarrassed to buy used things. They are accustomed to draping their clothes “to the last” and consider second-hand clothes to be worthless and embarrassing to wear. Therefore, a secondary goods store should be located in a residential area, out of sight of passers-by. In this case, the place must be passable. The ideal option is a quiet side street adjacent to a busy avenue.

The store should not be large - up to 10 kg of clothes per 1 sq. m, so that things are convenient to sort through. Experienced second-hand owners advise not to hang the goods on hangers, but to put them on tables and shelves. They argue that having found a decent thing in a bunch of others, the buyer will surely take it, regretting the time spent looking for it.

There is a chance to "burn out" in business, but it can be minimized if, at the planning stage, the specifics of demand and the level of competition in the region are foreseen, financial costs are calculated and the potential of the market is estimated.

Which store to open in Russia

The first second-hand stores disgusted Russians - basements, shabby clothes thrown into baskets in a shapeless heap, and the nasty smell of disinfectants repelled shoppers. Today, selling clothes "second-hand" is perceived differently. Customers understand that it is better to purchase a used original branded item than a new one. Chinese copy Low quality.

A quality second-hand item is better than a cheap fake.

Types of second-hand shops that can be opened in Russia:

• discount store with low prices;
• boutique selling vintage wardrobe items;
• seasonal - for work during periods of peak demand;
• male, female or child;
• wholesale warehouse selling clothes by weight;
• commission shop.

Boutiques and wholesale warehouses will be successful in cities with populations over a million people, discounts in provinces and countryside... It is best to open seasonal shops in resort areas.

Get Started: Registering a Store

Second-hand goods operating in accordance with the law must be registered with the tax office. Issue an individual entrepreneur or LLC by collecting Required documents and paying the state fee.

Table: required documents for registration of individual entrepreneurs and LLC

After taking the registration documents from the tax office, by the time the store opens, collect a set of papers:

• certificate of registration of an individual entrepreneur or LLC;
• trade permit;
• lease agreement for premises or certificate of ownership;
• expert opinion of the Sanitary and Epidemiological Service (SES);
• product accounting journals;
• certificates confirming the chemical treatment of things.

Work permits are issued by fire authorities and SES based on the results of examinations of the premises. Find out in advance the requirements of both instances and prepare for scheduled inspections.

Choosing a place and premises

Both a metropolis and a small village are suitable for placing a second-hand - success depends on the location of the store. Rent a spacious room in a walkable or sleeping area of ​​the city and install advertising constructions- signs, banners, stands.

Attractive sign provides second-hand recognition

Requirements for second-hand premises:

• minimum area - 40 sq. m;
• availability of space for dressing rooms;
• absence near grocery stores (SanPin requirements);
• lack of competitors in the area of ​​retail outlets

Shop floor equipment

In the room, make cosmetic repairs in light colors, equip racks and fitting rooms, fix mirrors on the walls. Install a ventilation and air conditioning system.

After renovation in the premises, purchase the equipment:

Second-hand goods are placed along the walls and in baskets in the center of the hall. Install separate shelves with rims for shoes, and showcases for accessories. Equip workplace seller - buy a cash register and a computer with the program accounting, set up a table for packing goods.

Prepare the store for sanitary inspections - ensure the volume drinking water more than two liters, technical - more than 20 liters. Equip the room for rest and eating, purchase disinfectants for cleaning.

During work, ventilate the room and do daily wet cleaning so that the repulsive chemical odor does not accumulate.

How to choose a product and guess with the quality

Second-hand clothing is conventionally divided into five categories in terms of quality:

1. Eurostok - branded items with branded labels, not previously worn. Comes from boutiques and fashion houses that have not had time to sell their collections.
2. Cream is a new garment without tags and no obvious signs of wear and tear. At least 20% "cream" - new things, often exclusive models.
3. Lux or extra - a product with minimal wear and tear, collected from the population.
4. The first, second and third grades are things that are significantly worn out. The kit may include clothing with stains and holes, as well as unmarketable rags.
5. Original (mix) - unassembled bags of clothes and shoes from the previous categories.

Mix class second-hand

For secondary sale, the product is collected in several ways:

• in stores - leftovers after sales;
• in families - by carrying out actions to collect clothes;
• among the population - by installing collection containers near gas stations and supermarkets;
• in schools - organized among students.

Collecting companies in Europe leave containers for families to collect clothes and pick them up a week later

The collecting companies sort the received items:

• by country of origin - England, Germany and Canada are popular;
• by category and type of product - for example, cream for women or luxury pants for men;
• according to the season - winter and summer clothes;
• specialized items - military, for sports and recreation.

Unsorted goods are called "mix", and in it you can find the best quality items and accessories.

Shoes, bed linen and household items are sorted only by country of origin.

To buy a wholesale lot of second-hand in a store, think over the assortment and find "your" supplier. The following companies specialize in trade in branded products:

Verified suppliers offer customers bonuses and discounts that help build trust and long-term cooperation. To conclude a supply agreement, you will need documents:

• OGRN and TIN with copies;
• copy of the passport;
• power of attorney (if necessary).

When receiving the goods, ask the supplier for an invoice, a waybill, a sanitary-epidemiological conclusion and a certificate of the disinfection of clothes, as well as a cash receipt.

Second-hand products are sold in bags that weigh about a hundred kilograms. Approximately 50% of the items in the bag are of good quality and only 10% are discarded.

Rospotrebnadzor can, in a planned mode or upon a complaint from buyers, check the second-hand for the presence of certificates and trade permits.

Pricing

When disassembling the bags received from the supplier, carefully examine each item for abrasions, small holes, specks. Set individual or group prices depending on the class of goods and the purchase price. Include the following costs in the prices:

• for renting premises;
• to pay taxes;
• for the salaries of sellers;
• transport.

For products of well-known brands, the margin can be up to 500%, for middle-class items - up to 200%. The economy house is sold almost at cost.

Common variant pricing policy second-hand - trade by weight, when the price is formed on the basis of the cost of a kilogram of clothing.

Arrange weekly sales and promotions, make discounts on seasonal goods. Establish a price reduction system, for example, by day of the week. On Monday, the item is sold without a discount, on Tuesday 10% is deducted from the price, on Wednesday - 20%, on Thursday - 30%, and so on until Sunday. Update your assortment in the middle of the week. Post the price cut graph in a prominent place to distribute customer flows. At the beginning of the week, fans will come to “snatch” an exclusive item regardless of cost, in the middle - the middle class, at the end - those who want to buy up the leftovers at a cheaper price. Don't be intimidated by "Sunday" clients. They are the key advertising medium - the ones who tell their acquaintances about the opportunity to make a profitable purchase in your store.

Recruitment

Select second-hand employees. For successful trade in premises up to 50 sq.m. it is enough to hire two salespeople. A large area should be served by three to four people. The responsibilities of the sellers include: merchandising, selling clothes, sorting new arrivals.

Sellers sort clothes by quality, discarding rags, then by gender, and finally by type - underwear, outerwear, blouses, skirts and others.

Selection criteria for sales floor employees:

• ability to navigate brands;
• experience with a cash register;
• respect for clothes, the ability to give things a presentation.

In addition to salespeople, hire a security guard and a cleaning lady to keep the premises in order. Order services from an accounting firm or hire a specialist on a contractual basis.

Install staffing table and the remuneration system.

Advertising strategy

Second hand is a specific business, but traditional marketing principles apply to it. During advertising campaign use the resources available:

• social networks;
• outdoor structures;
• local newspapers and television;
• public notice boards.

Make up calendar plan advertising messages in such a way as to constantly remind potential customers of the store's operation. Build a loyal customer base and find a way to get their contacts. For example, offer to fill out a questionnaire to receive a discount card. Send newsletters with great deals to your contact list.

Create an informational company website with the ability to book products online. Submit product photos, add attractive descriptions, set prices. Update your assortment regularly. Most likely, customers will hesitate to purchase an item online, but will come to the store to see it live. The site successfully solves the problem of attracting new customers via the Internet.

Second-hand financial plan

An example of a plan is shown in the tables below.

Initial attachments (table)

Monthly costs (table)

Projected income and payback (table)

Potential risks

Beginning entrepreneurs, opening a second-hand shop, make typical mistakes:

1. Purchase of “cream” or “extra” class clothes in the first batch. Without preliminary promotion of the store, an expensive product cannot be sold.
2. Wrongly chosen location of the premises, rent of a small trading floor in the basement.
3. Lease of retail space at a high price.
4. Illiterate work with staff, as a result - theft. To avoid theft, it is enough to install a monitoring and video surveillance system.
5. Passion for promotions and sales. Stocks attract customers, but don't kill the business by abusing low-price trading.
6. Lack of assortment updates.
7. Hiring disgusting employees.

Try to anticipate risks at the stage of developing a business plan so as not to alienate customers from the first days of trading.

Video: nuances and secrets of second-hand trade

In the current economic conditions that are prevailing in our state, not all people can afford to buy new things.

That is why second-hand as a business can be considered as one of the options when starting a business.

For our days, this idea is quite appropriate. However, the psychological barrier that exists in their minds often hinders buyers from using the services of such trade.

In this regard, such a business does not always bring the desired profit.

Economic preconditions

In the context of the current economic crisis in the country, starting a business is very difficult. The reason lies in the elementary decline in consumer demand of the population, which is caused by its impoverishment.

Selling any product under the current conditions is not so easy. However, there is an exception to this question as well. There are certain goods that belong to the essential group.

The consumer cannot not buy them. This list includes medicines and food, hygiene items, shoes and clothing. Of course, the crisis has left its mark on these sectors as well. He shifted the demand for cheaper goods.

The main category of sold food products is cheap domestic counterparts that have a lower cost. As for the clothes, they were mainly bought from China. However, not everyone wants to wear T-shirts that fade after the first wash.

Buyers are also not satisfied with jeans, whose knees stretch out on the second day of socks. I don't really want to buy sneakers that creep up in a short time.

Where to buy the product?

To the aid of those who wish to have high-quality inexpensive things comes second-hand. Similar shops are already open in every city. Moreover, there are hundreds of them. In other words, second-hand has seriously entered our life. And in most people's wardrobes there is at least one thing bought in a similar trading network, yes there is.

Starting your own business

Starting a business without investing initial capital in it is simply an unrealistic task. However, second hand will require small investments... To organize your own retail outlet, two or three monthly budgets of a middle-income family will be enough. At the same time, special knowledge is not required.

The costs that have to be incurred to open a small store will be in the range of two thousand dollars. Naturally, the exact amount will depend on the scope of the event. However, if there is a desire, then this money will be quite enough.

The first steps

The first step is to draw up a business plan. Second-hand stores with a pre-planned strategy work much more efficiently. This must be done before the outlet opens. For those who are just starting their own business, solving this problem can cause certain difficulties.

The business plan of your event should reflect the organization of the shops, the choice of the location of the outlets. It is important to indicate in it the ways of promoting your business, as well as the requirements for personnel.

Required documents

How to open a second-hand store so that the store works for legal grounds? Here you will need the usual list of documents. These include a certificate of registration of an entrepreneur, a certificate of registration with tax office, permission to trade, as well as a lease for the premises used. There must be certificates on the processing of things, invoices and conclusions of the sanitary and epidemiological examination.

Choosing premises for a store

What do you need to open a second-hand shop? You will need a premise for a store, which should be in a prime location. The outlet must be selected in such a place that it can be easily found. In this case, the room should be decent. In this case, buyers will not be ashamed to visit it.

The location of the outlet should be indicated by a billboard, which should preferably be located on a nearby central street.

What documents are needed to open a second-hand shop? V mandatory there must be an agreement on sanitary and epidemiological supervision. And even after the signing of the papers, representatives of this service will often visit the store.

Therefore, remember that the room must be clean. In this case, the store must be equipped with good ventilation, it must contain supplies of technical and drinking water, as well as deodorizing agents.

When developing a business plan, you can also envisage the option of trading in the markets. In this case, money is saved on renting premises. However, not every customer will rummage through the piles of clothes, and the organization of fitting rooms is not always possible. In addition, there is a great risk of theft of the items being sold.

Beginning of work

How to open a second-hand business to be profitable? First of all, you need to decide where the goods will be purchased. There are wholesale second hand suppliers. And at the initial stage, they should be thoroughly studied. Attention should be paid to the country from which the goods are dispatched.

The point is that American and European things have huge differences. They are in design, patterns and colors of the fabrics used. These things also differ in size. American ones tend to be larger.

What products should be purchased so that they are in demand among buyers? At first, the assortment should consist of children's, men's and women's items. Recommended to offer second-hand sportswear. Already in the process of work, the preferences of buyers will become known. Then it will be possible to purchase only running clothes.

It is advisable to work with regular suppliers. Moreover, there should be no more than two of them. Over time, such cooperation will allow you to receive certain discounts, as well as purchase goods for sale or in installments. WITH regular customers wholesalers themselves prefer to work.