Independent business. Step by step guide on how to start your own business. Provision of space for rent for lectures and seminars

Initially, you need to choose which business to do from scratch and which will be as comfortable as possible for you. It is desirable, but not necessary, to create a business plan. In some cases, it can interfere with creativity, but usually serves as a plan of action.

There are interesting ones that could suit anyone.

A complete list of them can be seen in a special catalog of franchises, which is updated every year. It is on the Internet in the public domain.

Before starting a business from scratch, it is recommended for novice businessmen to consider the service sector, since profitability is higher here due to the fact that there is no need to purchase goods for storage. On the website of franchise offers, you can filter by field of activity, required start-up capital, expected profit, and so on.

The most profitable business today is considered to be on the Internet and in the service sector.. Having knowledge in the field of IT can provide an excellent income. So, you can create websites, landing pages, provide services for maintaining websites and promoting them on the Internet.

At the same time, the money in the goods is not frozen. The big advantage of working with the community is the availability of cash Money. This can greatly facilitate the process of mutual settlements with counterparties and simplify the process of buying things necessary for the normal operation of the enterprise.

How to promote a finished business?

Often people buy a ready-made business that is on the verge of payback. Such enterprises require a complete rebranding so that they begin to bring tangible income. It should be noted that their great advantage is the fact that all necessary equipment is already present, and the business itself is being sold at a low price along with a customer base.

First of all, it is necessary increase the awareness of the enterprise and make it more attractive.

We will tell you how to open your business from scratch and what you need for this. You will need to take the following steps:

1. Create a landing page and launch advertising on the Internet.
2. Inform your customers about the change of ownership of the enterprise and that many pleasant surprises await them in the near future.
3. Launch several promotions for new and regular customers.
4. Conduct several promotions that will increase the awareness of the enterprise.
5. If necessary, make repairs and change the name.
6. Adjust assortment.

It is important to understand that on the market low prices it is impossible to compete. There will always be a company that will offer cheaper. The main competition unfolds in the level of service and the availability of special offers.

If you do not know how to open your own business from scratch and you have no experience in promoting ready business,you can bring in a specialist. A brand manager is a person who will tell you the right steps to success. But we must be prepared for large investments.

Therefore, buying a ready-made business with low profitability is not a great offer for start-up entrepreneurs, if there are no influential people behind them who are ready to issue an open-ended and interest-free loan.

Thus, there are many options for what kind of business you can start from scratch in the city. You just need to have a desire and be ready for difficulties.

At first, a business can take a lot of time with minimal return, but if you go through this path, the company will bring a good and stable income. At the same time, it doesn’t matter which niche you choose for yourself, the main thing is to know how to rise from scratch in business.

This video will take you even further into some of the early stages of starting a business from scratch.

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People decide to start their own business for a variety of reasons. Some are motivated by the desire to get out of the control of the boss, others by the possibility of self-realization, and others by the pursuit of quick profits. Whatever the reason for this decision, it is important to find a business that will really help generate income and at the same time does not require large investments. In this article, we will tell you how to start your own business from scratch. Practical Tips help you get started on the right foot.

Where to start?

First, you need to immediately determine for yourself what the goal of starting a business is.

It could be:

• the ability to make decisions independently;
• striving for financial independence;
• a great incentive for self-development and self-realization.

During the birth of capitalism in Russia, in the early 90s, starting your own business was easier than it is now. Today, huge competition does not allow to join the ranks of the entrepreneurial elite so quickly, especially for those who do not have a large start-up capital.

Today, it takes much more effort to start your own business, and the idea itself must be relevant and original.

Of course, any person who decides to open his own business is afraid of making mistakes and suffering financial ruin at the very beginning of his activity.

This can be avoided by listening to the advice of experienced business consultants and successful businessmen.

1. Don't take out a loan to start a business.

Getting a loan very often precedes the start of a business, because sometimes a person only with the help of borrowed money can realize his startup idea. However, this is a false path that will lead to financial ruin. In the best case, the profit at the first stage of the company's activity will be enough to pay interest.

But for the development of business, increasing the pace and turnover, it is necessary to invest all the time. If the profit goes to pay loan interest, then in a few months you will be faced with the fact that the business not only does not develop, but also declines.

In the worst case, taking a bank loan, you will not be able to repay it because of the payback period of the business. In various cases, the payback period can last from 6 months to 2-3 years. All this time, you will need to repay the loan and additionally invest in the development of the business.

If you have to apply for a loan to your friends or credit institutions, then remember that the loan should not exceed 50% of the starting capital. You should not offer your only home as collateral to the bank. Business may not be realized, and you will lose your home. Also, do not touch the strategic reserve of money "for black money", which is in any family.

For beginning businessmen it is very important to have a financial pillow for the first 5-6 months. After all, most likely, during this period of time, income entrepreneurial activity still won't deliver.

The way out is simple! It is necessary to draw up a competent business plan and involve investors in its implementation. In order to find people who really want to invest in your project, the idea must be original, fresh and relevant.

Prepare a competent business plan, which clearly indicates the essence of the project, the payback period and the necessary capital to start.

1. Start from the very first step, gradually rising up.

A lot of new entrepreneurs make a common mistake. They try to immediately take the upper bar, not understanding that it needs to be reached gradually.

Do not immediately set yourself the goal of implementing a huge corporation. Even if you have to do activities alone, you will gradually gain experience in this area and will think about expanding the business.

If you decide to open a car service, but do not understand anything in this area, then it is useful to work in a car repair shop as an employee for at least a few months. This will help you get an inside look at entrepreneurship and understand what to expect.

Competent business planning is the key to the success of any project.

It is impossible to enter the market without a carefully thought-out business plan, in which a thorough assessment of external and internal risks has been made, the payback has been calculated, and the weaknesses of the projects have been taken into account.

Clearly describe the weaknesses of the project, so you will see the points that you need to pay close attention to, strengthen control, secure them, etc.

1. Improve your financial literacy. Since you have decided to go on an independent voyage, you need to learn the basics of law, tax accounting, accounting, economics, business planning, investment, etc. Of course, in every separate case you can seek help from specialists, but this is not always reasonable.

Firstly, the services of professional consultants are expensive and will require additional financial expenses.

And secondly, you must be at least at a basic level familiar with all business issues in order to competently answer investors' questions, correctly allocate resources, and plan the future activities of your company.

Study the theoretical basis of the market area you plan to enter.

Carefully analyze the market, the level of competition, the potential of the company. This will help to avoid possible mistakes and correctly distribute your forces at the very beginning of the activity.

When not to start your own business

According to experts and successful people, not every reason for starting a business will help to realize the idea.

Let's look at the main reasons why you should not open your own business:

• To pay off all loans and debts.
• Alignment with acquaintances and friends. If you do not feel internal motivation and strength, then you should not start a serious business.
• The desire to abruptly change jobs, quit.

These are the reasons that not only will not contribute to the competent development of the business, but will quickly nullify all efforts.

Where to start: step by step instructions

Step 1. We develop a business idea.

This is the most important stage on which the entire success of the enterprise depends. It is important to understand not only how you will earn, but also how your business will look to the consumer.

The uniqueness and originality of the proposal is important. But not always good earnings bring original creative ideas. You need to study the service market in the area where you live, and understand in which niche you can develop without much capital investment.

Step 2. We draw up a business plan.

We discussed how to write correctly in this article. Without this document, it will not be possible not only to demonstrate the idea to investors, but also to competently start entrepreneurial activity.

Step 3. We register IP.

Considering that in this article we are considering starting a business from scratch, we are not talking about another form of ownership.

Step 4. We select personnel.

If your business concept involves hiring people, then you cannot do without qualified specialists. Make a list of requirements that your employee must meet and start searching. Help to select staff will help a variety of electronic resources or specialized recruiting agencies.

Step 5. Launching a business.

The first steps may be associated with force majeure situations, mistakes and shortcomings. You need to be ready for this. Do not be afraid of difficulties and remember that anyone successful business preceded by a difficult start with many problems.

From how correctly you can assess the situation, analyze mistakes and develop further marketing strategy depends on the success of the company.

Ideas with minimal investment

Considering that you do not have initial capital, here we will look at business ideas that do not require serious investments.

1. Photographer

In order to start making money in this area, you will need to purchase professional equipment and take courses.

To start making money with photography, you need to have an artistic flair and understand photo technology a little more than the average guy or girl. If you meet these requirements, then the profession of a photographer will help you earn money without much investment.

Yes, you need to purchase equipment, the cost of which can vary between 1-2 thousand USD. But you can start small. Even a small reflex camera and there is enough light to start offering photo shoots.

If you are still far from the world of photography, you can get a job as an assistant to professional photographers to study this business “from the inside”. This will help you make the right contacts, assess the strengths and weaknesses of the business, and analyze the competitive market.

At the same time, take courses, seminars, webinars and master classes in photography.

Gradually, it will be possible to invest the money earned in the “upgrade” of equipment, raising the cost of their services.

This type of activity is interesting in that it can be constantly developed without stopping there. The collected portfolio will allow you to submit your work to well-known glossy magazines, where you can be noticed and offered cooperation.

At the same time, you can upload photos on paid services and exchanges, having a passive income from work.

1. Intermediary services. Earnings on trading floors (Avito, joint purchases)

The advantage of such a business is that you do not need to invest in a product. You provide intermediary services, advertising the Seller's goods and carrying out the sales process to the end consumer. Commission for intermediary services, as a rule, ranges from 5-10%. Gradually, with proper financial management, you will be able to reach a new level and earn on trading floors already as a Seller.

The process of entrepreneurial activity in this area consists of three stages:

• find a Supplier and agree on the sale of his goods;
• place an ad on your page;
• answer the letter (call) of the Client and carry out the transaction.

1. Internet business

We are talking about such a thing as freelancing. This business involves the provision of services on a paid basis through the Network. Think about what you could do (programming, copywriting, compiling advertising slogans, drawing, design, text translations, etc.). On average, a successful freelancer earns between $500 and $1,000 per month.

This area will be of particular interest to people who have high professional skills in any field (journalism, design, photography).

Without initial capital, you can go “free floating” and begin to gradually build your own business, recruiting like-minded people, train, provide consulting services, etc.

1. Creating a YouTube channel.

Of course, this is a very specific business and requires certain personal qualities from a person. It is necessary not only to think over the concept of the channel, to be an original, creative and purposeful presenter, but also to constantly work on the development of your channel.

To implement this business idea, you need to go through 5 simple steps:

• register a mailbox on the Gmail service;
• register a channel on Youtube;
• we come up with a concept and main idea channels *culinary, sports, entertainment, business consultations, etc.);
• filming video with a camcorder;
• loading.

Here, the reader, for sure, will have a reasonable question: “What is a little income?”. Bloggers make money on this service in two ways:

• Ads from products that are advertised in the video itself (partners pay).
• The payment of the service itself for the popularity of the channel (depends on the number of views).

In order to start making money on Youtube, you need to connect an affiliate program and fulfill several conditions:

• Confirm your authorship. To do this, the channel must contain at least 20 works of authorship.
• Each video clip must have at least 1000 views.
• Get at least 1,000 followers.

Many popular bloggers, having reached a certain level, hire a team of employees who write scripts, edit videos, shoot, etc.

Video. Earnings on YouTube

Today, this is a very popular type of service on the market, which brings a good income, but does not require serious investments. All that is needed for implementation is to complete the courses of a nail service master (massage, eyebrow shaping, make-up, etc.), purchase professional tools and rent a room in a beauty salon.

Do not think that beauty salons that require large investments are your direct competitors. Today, it is highly specialized salons that use most in demand. This niche is not fully occupied and allows you to successfully start and develop.

With a minimum investment of money and a quality approach, the payback of such a business is 1-2 months.

The easiest way to start such a business is a salon at home, but despite the minimal investment, there are drawbacks to this approach. Firstly, not every client will agree to come home to the master for the service, and secondly, this activity will be very limited, not allowing to increase profits.

1. Repair of apartments or service "master for an hour".

Certainly, this business more suitable for men and requires a certain skill and knowledge of the basics of repair and construction work.

Your business does not require a large investment. It is enough to spend 300-400 dollars on a basic tool with which you can do the first work. Gradually investing money in your skills and tools, you can move to the elite level, raising prices.

This business allows you to develop, recruit a team, gradually becoming a manager. But for a successful start, it is necessary to carefully analyze the competition market in order to correctly determine the pricing and niche of services.

1. Cleaning service.

But this kind of activity is more suitable for women. Also, with a minimum investment of money, you can start earning on the provision of cleaning services for houses, apartments, offices.

With due skill, a neat professional approach and a clearly built marketing plan, you can also count on expanding activities, recruiting employees, reaching a new level as a manager.

The fact is that, despite the minimum investment, this business will allow you to quickly reach a good stable profit. The market for cleaning services is still a free niche, which allows start-up companies to start quickly and successfully. But you need to be prepared for the fact that the flow of customers will not immediately go, the “word of mouth” effect should work, or you will have to invest serious money in advertising.

Video. Opening a cleaning company

You don't have to own your own to rent out a home. How often have you seen an ad that states that a person will rent a house without intermediaries?

What is the essence of the work? In search of clients for rent, rent housing. As a rule, intermediary services bring from 5-10% of the value of the property.

For a large city where the commercial real estate market is widely developed, such specialists are in high demand. This activity requires a lot of effort, because you have to constantly look at ads, analyze the housing market, meet with homeowners, clients, and make deals.

The advantage of such activity is the absence of the need for initial capital.

This business also allows you to develop. Over time, having gained experience and assessed all the "pitfalls" of this activity, you can rent an office, recruit a team of employees and provide real estate services at a more professional level.

You can focus not on renting out housing, but on selling. This will significantly increase your income.

In this article, we have considered only a small part of the business ideas of entrepreneurial activity from scratch. More about 10 better ways earn without starting capital read in this article.

Video. How to start your business from scratch

In the context of the financial crisis, when the number of jobs is declining, but at the same time the consumer and service industries remain in demand, ideas or even businesses from scratch occupy the minds of ordinary citizens.

Desire to find opportunities extra income is an important reason for looking for activities without capital investments. The benefit of such a business can be considered the minimum number of risks, and if a person believes that he is strong in some area, then this will serve additional guarantee good luck with your new venture.

Business from scratch - does it happen?

No, there is no such business. In any case, you will have to invest:

1. Education.
2. If there is no education - time.
3. And, in any case, great enthusiasm.

There is a point of view that all the proposed ideas for beginners are not business, but handicraft. But there are no other options for a zero start. If there are no funds for employees, you have to be an employee yourself. And only with the growth of the business, one's own skills, abilities and income, it will be possible to delegate part of one's functions to someone else. Moreover, very often even “grown up” businessmen of a small sphere are forced to create an adequate replacement for themselves over the years. This is the nature of a small business. Small business is a way of life. Dreaming that in a couple of years the gears will spin without any of your participation is at least naive.

This material contains proven ideas in which you can still find your niche. Think over what is your highlight among the mass of the same, and go ahead. Each of these ideas fits perfectly into the requirements of a "low start".

Businesses You Can Start Without Big Investments

We will give at least 100 ideas that allow. There is no clear division into individual groups, but for a better understanding of the sphere into which you can go, we will accept a conditional classification by type:

Services

Automotive Business Ideas

The best ideas in automotive business include the following items:

Earnings on the Internet

For women

Review on video

This article from To Biz looks at the latest ideas of 2017, and the authors argue that these ideas are really promising, working, but have not yet become too competitive.

Production

The manufacturing sector includes a large number of different ideas, but you should be prepared that a certain amount of start-up capital will be required.

creative ideas

Some business ideas may be initially focused on achieving results, as they are distinguished by creativity and unusualness.

Home-based business

You can also find ways to earn while sitting at home. Most of the home ideas are related to the hand-made industry.

Ideas 2017

Every year there are new types of business, designed to bring even a small, but income and able to meet the needs of society.

Ideas in Crisis

In the wake of a crisis, you should choose business ideas in areas that remain in demand even with the scarcity of opportunities for potential customers.

Ideas for business in Moscow

The metropolitan public is hard to surprise, and the market is so saturated that ideas are required that are either not yet well developed or have competitive advantages.

Some examples of investments and payback periods for business ideas

The main thing that will concern everyone who decides to open their own business is the amount of investment and the payback period of the project.

Start your own business with minimum investment- this is real. The most important thing at the initial stage is to monitor the market situation, identify a niche area and draw up a business plan. Next, you need only perseverance and the desire to make a profit. You should not expect that the money will flow like a river on its own, in the first months you will have to “work hard”.

First of all, congratulations on making the difficult decision to create own business! This could be the start of a wonderful new venture, if you are prudent and focused on your goal, of course. However, you cannot completely avoid making mistakes. Knowing this will help you overcome unexpected obstacles and move on with more confidence.

By preparing and planning your activities properly, you can save yourself from the most common mistakes. Below you will find a list of the most common mistakes and how to avoid them:

Ignorance of your market

Find out everything you can about your target audience. You need to know their habits and behavior as buyers: where they go, preferred media channels, income level, etc. The better you know your potential customers, the more specific and effective your marketing plan will be.

Unfinished business plan

It can be a big mistake to think that it is enough just to “outline” a business plan to get started. By the time you start, you should have a forecast of all expenses, the most accurate portrait of your audience and competitors, and most importantly, a clear idea of ​​​​how you are going to make a profit. Without a business plan that is based on research and takes into account all the details, you will not be able to position yourself as a serious player in the market and it will be extremely difficult for you to manage your business.

Loans from friends and family

It usually ends in disaster. If you have a great idea and a well-thought-out business plan, it will not be difficult for you to get a loan from organizations that specialize in this. Do you really want to involve your family members in your business? Do you want to risk relationships with loved ones? In this matter, it is worth remaining prudent and avoiding temptation, even if relatives actively offer their financial assistance.

Expecting Immediate Profits

It usually takes a new company a year or two to start generating revenue. Therefore, you must be sure that your capital is sufficient to last this time, since in the beginning you will only spend money, and not earn it. Awareness and acceptance of this fact will help you stay afloat and not give up under the yoke of nervous tension.

Ignoring customer needs

People are at the center of today's economy. You need to focus on the interests of your customers and offer solutions to their problems - this is what lies at the heart of your profits. If your company offers customers the highest quality and truly useful solutions, they will always be loyal to you and will gladly recommend your services to friends.

Neglect of testing

The only sure way to find out what works well for your business is to plan, test, and analyze any solution. This should become part of your daily business processes. Do not invest all your savings in a randomly selected advertising agency or in mass marketing. Test different approaches on a small group to get the first feedback before you invest the bulk of your money.

Save on lawyers and accountants

Accept the fact that if you do not have several years of legal or accounting practice behind you, you should not independently solve issues so critical to your business. Experts don't get their money in vain.

Building a business on promises

Having friendly relations with contractors is great. Nevertheless, when it comes to money, it is worth putting your obligations to each other on paper in order to protect your own interests. The contract is not just a formality. When signing anything, you must be sure that you understand and agree with what is written in black and white.

Sacrificing personal relationships

To solve most business issues, you will have to remain constantly focused on business, and this can lead to discord in personal relationships. Believe me, you will need the support and care of loved ones, so do not neglect them. Maintaining good relationships can affect your life more than your business. So if you can't keep them, your business will also be in jeopardy.

Any entrepreneurial activity is associated with certain difficulties and risks, which provokes the emergence of various fears and insecurities in a novice businessman. Therefore, it is not enough just to want to become an entrepreneur, it is important to have the ability to overcome your own doubts, which is a key skill for success. The easiest way to do this is to identify for yourself the consequences that you fear and find ways to solve the problem. So, the most common fears of novice businessmen can be called:

• Fear of criticism and dissatisfaction. To overcome this fear, you should accept the fact that you will always have competitors or dissatisfied customers, because there is no business that everyone would like. On the other hand, constructive criticism should not be confused with dissatisfaction, which is a source for analyzing your business and forming a development strategy.
• Fear of ruin. You can lose everything, even with a stable job, and therefore, in order not to be afraid of bankruptcy, you should start small, refusing loans and having previously formed an airbag for your personal budget. If such a fear is the main one for you, pay attention to the types of activities that allow you not to give up current view employment.
• Fear of making a mistake. Even experienced entrepreneurs make mistakes and make bad decisions, but this only builds their experience and skills to avoid repetition in the future. In order not to be afraid of wrong decisions, it is necessary to constantly study, communicate with more experienced businessmen, attend trainings and practice in the chosen field of activity.
• Fear of taking action. This fear is most often associated with laziness, lack of self-organization and unwillingness to take responsibility. You can overcome it only by self-motivation. At the same time, you can rely on curators, coaches or mentors only during trainings and seminars. Otherwise, you'd be better off postponing the decision to start your business until a more appropriate period.

Step by step guide to starting your own business

A single scheme to build profitable business there is no minimum time frame for achieving success. So, for one direction, making a profit in the third year of work can turn out to be an excellent result, and for another, the lack of income in the first few months is a clear sign of an unprofitable idea. This is because each product has its own life span, which determines the dynamics of development of enterprises that have chosen this direction. Therefore, it is extremely important not only to occupy a niche that is right for you, but also to be able to correctly assess its potential in the long term.

Analysis of personal possibilities and choice of idea

The main point in the question of where to start a business is choosing the right idea. It must be justified, both from the standpoint of your personal motivation, and taking into account market demand. Therefore, you need to make a few detailed lists for yourself:

• List of your personal skills, experience and interests. Indicate all possible knowledge and activities that you were engaged in. Mark which of them you did better, and where you need to gain additional knowledge.
• Goals you want to achieve by building your own business. It can be material, moral or social goals. They will be put into the business concept and become the vector of its development. So, if the main task is to make a profit, you should choose the simplest industries (trade hot goods, simple production with proven technology, services of mass demand). If it is important for you to gain recognition and achieve a certain status, pay attention to fundamentally new ideas and creative areas.
• Demanded services and goods in the market relevant to you. Determine what are the main areas that are typical for your region of activity, what are the basic needs of the local population.

To correctly choose an idea for a business, you need to get as much as possible more information O options. You can use the following sources for this:

• Catalogs of popular franchises.
• Collections of new business ideas by category (for women, for men, with minimal investment, from scratch).

Settlement of legal issues

Having chosen a suitable idea, before opening your business or even just starting calculations, you need to check it for compliance with the current legislation of your country, as well as the countries accepted as partners. This stage is especially important for new types of products or services, as well as for firms engaged in international trade. So, for example, if you decide to ship products containing alcohol (even if it's just candy) to countries in the Middle East, you may get in trouble with the law.

Mandatory verification includes the identification of the following information:

• Whether the product or service is permitted in the country.
• Whether the production and sale of the selected category of products by private companies is allowed. For example, in most CIS countries, a state monopoly is imposed on the arms trade, SDYAV, tracking and espionage.
• Is it required for a particular type of activity to obtain special licenses, where and how to do it.
• Does the direction of the business comply with moral and ethical standards, as well as whether there are violations of the rights of other persons, companies, religious organizations.
• Does this type of activity fall under antitrust laws?
• Are there appropriate concepts and concepts for the chosen form of business organization? legal regulations and also what provisions can be used as an alternative. For example, in the domestic market there are no such concepts as franchise and network marketing.
• What form of company registration can be chosen (in some cases it is impossible to use IP) and available taxation systems.
• The possibility of obtaining tax benefits, as well as state support.

Market research and practical experience

Having singled out several promising ideas for yourself, you need to compare them with real conditions market. At the same time, one cannot rely only on the general picture (the number of enterprises, prices for services or goods), it is important to look into the business from the inside. For this you can:

• Get a job at a similar company. You can occupy the smallest position, but at the same time, communicating with colleagues and observing the main process, understand which key features has a selected activity.
• Make acquaintances with employees of a potential competitor. In this case, you can easily ask your friend about the production process, and later even attract him as a partner in your own company, having received a competent consultant in an area unfamiliar to you.
• To order marketing research at a digital agency. This is one of the best options, since the analysis will take into account not one specific enterprise, but the entire market as a whole. On the other hand, the cost of such services makes them available only to novice entrepreneurs with a solid start-up capital.
• educate yourself. Become an expert even if you plan to use wage labor. Explore manufacturing process, technology, sales techniques and everything that in one way or another may affect your future activity.

Having gained practical experience and knowledge about the chosen field, you can analyze your potential competitors. They fall into three categories:

1. Direct. This includes businesses that offer similar products or services and are in the same quality category as you. Quite often, firms in the same price category are referred to as direct competitors, but this is not true, since the price relative to the quality component of the product can be overestimated or underestimated.
2. Indirect. This category includes goods or services that can replace your product. If your product or service is innovative, this group of competitors will be the main one in market analysis.
3. Potential. This category covers related goods or services of the company, as well as similar enterprises operating in a different price range.

The final result of the analysis of the selected idea in market conditions should be a list of strong and weaknesses competitors, which form the basis of the idea of ​​a business plan and the calculation of the profitability of a future enterprise.