The profession is an Internet project manager. Profession Internet project manager Course rating of Internet project manager

Internet project manager is a new and popular profession today.
it remote work, which has a lot of advantages - no travel time, convenient schedule, more time at home with your family.

Let's see who is this person who works as an Internet project manager?

He exercises overall control and coordinates the work on the creation of the site from start to finish. He works with people - assigns a task for everyone and requires it to be completed on time. Internet manager coordinates the work of administrators, content managers, moderators, support services, SEO - optimization and promotion workers. The manager is fully responsible for the results of the project.

The Internet manager takes upon himself the creation of the site, its promotion in search engines, and already in finished project he leads the work and is responsible for advertising. As a rule, such an employee is needed by companies that are connected with Internet activity. This, for example, online shops... Every year it becomes more in demand.

Online project manager. What qualities and skills are needed?

This job requires a lot of knowledge. Project managers are people who have a technical background. It is important to lead the project from the beginning, from the design of the site, which requires certain skills and knowledge in programming.
The profession of a manager presupposes the ability to comply with all the frameworks yourself and to demand the same from others. This work is very strenuous in the first weeks. A lot of work.

How much does an online project manager earn?

In the beginning (if you have just started working), the site manager has only $ 600 per month. This kind of work is usually to the liking of students or freelancers. If you are more experienced, then this amount is approximately one and a half thousand $ monthly, and when the work experience is over 3 years and the Internet project is successful, this amount reaches 4,000-15,000 dollars a month.

There is also career in this profession. At successful work with internet projects one can get the position of all internet projects in a large company.

Features of work as an online project manager.

In this work, you need to perfectly have mobile communication skills (telephone, skype, chats, conferences, etc.). It is necessary to plan the work, monitor its implementation.
Remote management of work and people is the highest aerobatics of a manager. It is very difficult to negotiate remotely with different people.

But you can still successfully work as a manager of online projects on the Internet. And it is important to understand that this is a rather promising occupation.

How to find a job as an internet manager?

You need to look for such a job on freelance exchanges. There are large projects that need project managers. If you have people in mind who are ready to work in your team, then this is only welcome. You can look for work on job sites, which are very numerous on the Internet.

Good managers are appreciated and you won't be looking for this job for a long time if you have all the qualities. It is more difficult to organize work correctly, thereby proving your professionalism.

Key competencies of the head of the Internet project

Idea, project, business plan
Creation and analysis of the idea of ​​an Internet project, assessment of feasibility, research of the competitive environment, study of demand, search for possible technological solutions, calculation of the project economics, creation of a business plan. Investor relations, project presentation. Basics of Business Modeling. The main elements of the business plan of the project. Preparation of a resume and business plan for the project for different purposes. Project management. Basic models of project management. Exit from the project. How, where and when to go out.
Practical work: business plan of the project.

Internet research. Web analytics
Internet audience in Russia: quantity, quality, growth dynamics and forecasts. Internet as a research tool. Marketing research online. Quantitative research. Qualitative research on the internet. Web analytics tools. Web analytics services, internal analytics tools, building an analytics system in a company.
Practical work: doing and discussing online student research.

The project team
Choice technological solution, team building, analysis of a possible managerial decision, team motivation, work with outsourcers, work of distributed teams. Differences between project and operational activities. Life cycle the project and its model. Project participants: the environment of the project. Differences between project and department management. Software project management. Internet project management processes. Planning. Selection of the team for the Internet project. Project implementation. Development of the project team. Controlling design work.

Design, project management
Terms of reference for the project, design usability, designer work, editorial work, time control, quality control, project changes during implementation, project management technologies, project crisis.
Writing rules technical specifications, theory and practice. Selection and recruitment technical staff, features of working with developers. Planning the development of the project, current control of work on it. The main technologies used in web projects. Web programming languages, databases, HTML layout, understanding their capabilities and limitations. Principles of interaction of projects with each other and with external resources, API. Typical reasons for the unavailability or inoperability of the project, administrative and technical measures to resolve them.
Practical work: terms of reference.

Advertising and marketing
Display advertising. Types of advertising campaigns. Features of creative creation (practical work). Efficiency evaluation criteria. (practical work on solving problems). Advertising formats (practical work on format recognition). Media planning technology. Calculation of forecast indicators. Coverage calculation. Online advertising targeting.
Targeted advertising Vkontakte, Facebook, Target mail.
contextual advertising... Yandex.Direct. Probability theory in data analysis. Contextual advertising. Avito, Google Adwords, Standard deviation in data analysis. Creation of the structure of the advertising campaign. Selection of advertising materials and preparation of advertisements. Media planning and forecasting of advertising channels. Drawing up an advertising campaign in Yandex.Direct.
Practical work - defense of the media plan.

Organization ecommerce
Business planning and e-commerce business strategy development. Commercial strategy... Technological infrastructure of e-commerce business. Operations management: "production", warehouse Logistics, delivery, payments, customer service. The basic structure of e-commerce marketing is Front-end and Back-end. Definition of basic KPIs. Website from a marketing point of view: product card, conversion funnel, usability management. Front-end management (new clients). Back-end management (existing clients). Emailing marketing. E-commerce financial performance management.
Practical work: defending the development strategy of an e-commerce enterprise.

Financial management
Financial accounting concept. Content and structure. Analysis financial condition and performance results. Assessment of investment decisions.
Practical work: building a financial model.

Syllabus

Information technology, internet, communications, management

Kind of activity

Lead processes, organize, analyze, design

Short description

Internet projects manager Is a developer or head of a team of developers of Internet services and sites. Internet projects are understood as a variety of products and services available to the user online - on a computer, tablet, smartphone.

What the Internet project manager and his team are working on:
1. Different types of sites: corporate sites, educational and information portals, promotional sites, etc.
2. Platforms for the sale of goods and services: online stores, electronic platforms for auctions, online services (for ticket sales, e-mail newsletters, car rental)
3. Communities: social networks, forums, blogs, review sites
4. Mobile sites and applications

The manager is responsible for the design and development of the internet project. He can work on one project or lead several at once.

Typical responsibilities of an internet project manager:

• Communication with customers
• Internet project strategy development
• Development of the concept and structure of the site
• Setting and monitoring the implementation of technical specifications
• Preparation of materials for information and graphic content of the site
• Optimization and search engine promotion of the site
• Analysis of website traffic statistics
• Planning, conducting and analyzing the results of advertising and marketing campaigns
• Implementation of new services and projects
• Planning and control of the deadlines and budget of the Internet project
• Coordination of the actions of a team of programmers, system administrators, web designers, SEO specialists, digital marketers

Where to study

Directions of education:
Informatics and computer technology (09.00.00)
Economics and Management (38.00.00)

Universities:

09.03.01 Informatics and computer technology

• Academy civil protection EMERCOM of Russia (AGZ) Faculty of Engineering
• Management department
• "Radiovtuz MAI", Faculty of Control Systems, Informatics and Power Engineering, "Engineering and Economics Institute of MAI", Aerospace Faculty
• Moscow State Technical University "MAMI" (MAMI) Faculty of Automation and information technologies
• Faculty of Information, Social and Humanitarian Technologies
• Institute information systems and technologies
• Faculty of Applied Mathematics and Informatics,
• Moscow State University of Civil Engineering National Research University (MGSU)
• Faculty of Radio Engineering, Faculty of Informatics and Control Systems, Faculty of Robotics and Integrated Automation
• Faculty of Applied Mathematics and Computer Science
• Faculty of Information Technologies and Management Systems
• Faculty of Mechatronics and Information Systems
• Faculty of Electronics and Systems Engineering
• Institute of Print Media and Information Technologies
• Institute of Technology and Industrial Management
• Moscow State University of Technology and Management. K.G. Razumovsky (MGUTU) Institute for System Automation and Innovation,
• Institute of Track, Building and Structures, Institute of Management and Information Technologies
• Moscow State University of Information Technologies, Radio Engineering and Electronics (MIREA-MGUPI) Institute of Information Technologies, Institute of High Technologies, Institute of Integrated Security and Special Instrumentation
• Institute of Information Technology and automated systems management
• Faculty of Cybernetics and information security
• Faculty of Electronics and computer technology, Faculty of Microdevices and Technical Cybernetics
• Faculty "General technical-2"
• Moscow Institute of Physics and Technology (State University) (MIPT) Faculty of Radio Engineering and Cybernetics
• Institute of Automation and Computer Engineering
• Institute of Computer Technology
• Moscow Institute of Electronics and Mathematics
• Russian State Social University (RSSU) Faculty of Information Technology and Technosphere Safety
• Faculty of Automation and Computer Engineering,
• Faculty of Information Technology and Management

• Academy of Civil Protection EMERCOM of Russia (AGZ)
• Academy of the State Fire Service EMERCOM of Russia (AGPS)
• Moscow Automobile and Highway State Technical University (MADI)
• Russian State Geological Prospecting University. Sergo Ordzhonikidze (MGRI - RGGRU)
• Moscow State Technical University N.E. Bauman (MSTU)
• Moscow State Technological University "Stankin" (MSTU "Stankin")
• Moscow State University of Design and Technology (MGUDT)
• Moscow State University of Technology and Management (MGUTU)
• Moscow State Transport University (MIIT)
• National Research Technological University "MISiS"
• National Research Nuclear University "MEPhI"
• Moscow Polytechnic University (MPU (MAMI))
• Moscow Technological University (MTU (MIREA))
• Moscow Technical University of Communications and Informatics (MTUCI)
• Moscow Agricultural Academy. K.A. Timiryazeva (RSAU - Moscow Agricultural Academy)
• Russian State Social University (RSSU)
• Russian University of Chemical Technology (RCTU)

• Moscow Aviation Institute (MAI)
• Moscow State University for the Humanities and Economics (MGGEU)
• Moscow City University of Psychology and Education (MGPPU)
• Russian State Geological Prospecting University named after Sergo Ordzhonikidze (MGRI - RGGRU)
• Moscow State Technical University N.E. Bauman (MSTU)
• Moscow State Technological University "Stankin" (MSTU "Stankin")
• Moscow State University of Design and Technology (MGUDT)
• Moscow State University of Technology and Management (MGUTU)
• Moscow State University of Geodesy and Cartography (MIIGAiK)
• Moscow State Transport University (MIIT)
• National Research Technological University "MISiS"
• National Research Nuclear University "MEPhI"
• National Research University "MIET"
• Moscow University for the Humanities (MosGU)
• Moscow State Pedagogical University (MPGU)
• Moscow Polytechnic University (MPU (MAMI))
• Moscow Technological University (MTU (MIREA))
• Moscow Technical University of Communications and Informatics (MTUCI)
• MU POCH
• Moscow Power Engineering Institute (MEI)
• Russian Academy of National Economy and public service under the President of the Russian Federation (RANEPA)
• Russian State Agrarian Correspondence University (RGAZU)
• Moscow Agricultural Academy named after K.A. Timiryazeva (RSAU - Moscow Agricultural Academy)
• Russian State University for the Humanities (RSUH)
• Peoples' Friendship University of Russia (RUDN)
• Russian University of Economics. G.V. Plekhanov (PRUE)
• Financial University under the Government of the Russian Federation (FU)

• All-Russian Academy foreign trade Ministry of Economic Development of Russia (VAVT) Faculty of Foreign Trade Management
• State Academic University humanities(GAUGN)
• State University of Land Management (GUZ)
• State University of Management (GUU)
• Russian State University physical culture, sports, youth and tourism (GTsOLIFK) Humanitarian Institute
• Moscow Automobile and Highway State Technical University (MADI) Management department
• Moscow Aviation Institute (National Research University) (MAI) Institute of Engineering and Economics, Faculty of Social Engineering
• Moscow State Technical University "MAMI" (MAMI)
• Moscow Academy of Labor Market and Information Technologies (MARTIT) Economics and Management
• Russian State Technological University named after K.E. Tsiolkovsky (MATI) Institute of Management, Economics and Social Technologies
• Moscow State Academy of Water Transport (MGAVT) Faculty of Water Transport Management
• Moscow City Academy of Business Administration (MGADA)
• Moscow State Academy of Physical Culture (MGAFK)
• Moscow State University for the Humanities M.A. Sholokhov (MGGU Sholokhov) Faculty of Psychology and Human Resource Management
• Moscow State University for the Humanities and Economics (MGGEU) Department of Economics
• Moscow State Institute of Tourism Industry. Yu.A. Senkevich (MGIIT)
• Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation (MGIMO) Faculty of International Business and Business Administration, International Institute for Energy Policy and Diplomacy
• Moscow State Industrial University (MGIU)
• Moscow State Linguistic University (MSLU) Institute of Law, Economics and Information Management
• Moscow State University of Medicine and Dentistry (MGMSU) Faculty of Economics
• First Moscow State Medical University. THEM. Sechenov Moscow State Medical University
• Moscow State Regional University (MGoblU) Faculty of Economics
• Moscow City Pedagogical University (MGPU)
• Moscow State University of Civil Engineering (National Research University) (MGSU) Institute of Economics, Management and Information Systems in Construction
• Russian State Geological Prospecting University. Sergo Ordzhonikidze (MGRI - RGGRU) Faculty of International Relations and Economic and Legal Norms of Subsoil Use
• Moscow State Technical University Bauman (MSTU) Engineering business and management
• Moscow State Technical University of Civil Aviation (MSTU GA) Faculty of Air Transport Management
• Moscow State Technological University "Stankin" (MSTU "Stankin") Faculty of Economics and Management
• Moscow State University (MSU) Faculty of Economics, Faculty of Sociology, Graduate School of Business
• Moscow State University of Design and Technology (MGUDT)
• Moscow State University of Forestry (MGUL) International School of Management and Business
• Moscow State University of Environmental Engineering (MGUP) Faculty of Economics
• Moscow State University of Printing Arts Ivana Fedorova (Moscow State University) Institute of Communications and Media Business
• Moscow State University of Instrument Engineering and Informatics (MGUPI) Institute of economics and management
• Moscow State University of Food Production (MGUPP) Institute of Economics, Management and Law
• Moscow State University of Technology and Management. K. G. Razumovsky (MGUTU) Institute of Economics and Business
• Moscow City University of Management of the Government of Moscow (MSUU)
• Moscow State University of Geodesy and Cartography (MIIGAiK) Faculty of Economics and Territorial Management
• Moscow State Transport University (MIIT) Institute of Economics and Finance
• Moscow State Technical University of Radio Engineering, Electronics and Automation (MIREA) Institute of Management and Economics
• National Research Technological University "MISiS" (MISiS) Faculty of Economics and Management industrial enterprises
• Moscow State University of Fine Chemical Technology. M.V. Lomonosov (MITHT) Faculty of Management, Economics and Ecology
• National Research Nuclear University "MEPhI" (MEPhI)
• National Research University "MIET" (MIET) Faculty (Institute) of Economics, Management and Law
• Moscow University for the Humanities (MosGU) Faculty of Economics and Management
• Moscow State Pedagogical University (MPGU) Institute of Social and Humanitarian Education
• Moscow Technical University of Communications and Informatics (MTUCI) Management and economics
• Moscow Power Engineering Institute (Technical University) (MPEI) Engineering and Economics Institute
• Moscow State University of Economics, Statistics and Informatics (MESI) Institute of Management
• National Research University Higher School of Economics (NRU HSE) Faculty of Business and Management
• Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) Faculty of Economic and Social Sciences, Institute of Industrial Management, Graduate School of Finance and Management, Institute of Business and Business Administration
• Russian Academy of Justice (RAP) Faculty of Economics
• Russian State Agrarian Correspondence University (RGAZU) Institute of Commerce, Management and innovative technologies
• Russian State Academy of Intellectual Property (RGAIS) Faculty of Intellectual Property Management
• Russian State Agrarian University - Moscow Agricultural Academy K.A. Timiryazeva (RSAU - Moscow Agricultural Academy) Faculty of Economics, Faculty of Economics and Finance
• Russian State University for the Humanities (RSUH) Institute of Economics, Management and Law
• Russian State Social University (RSSU) Faculty of Social Insurance, Economics and Labor Sociology
• Russian State University of Oil and Gas THEM. Gubkina (RGUNiG) Faculty of Economics and Management
• Russian State University of Tourism and Service (RGUTiS) Faculty of Tourism and Hospitality
• Russian Customs Academy (RTA) Faculty of Economics
• Peoples' Friendship University of Russia (RUDN) Institute of World Economy and Business, Faculty of Economics, Institute of Applied Technical and Economic Research and Expertise
• Russian Chemical-Technological University named after DI. Mendeleev (RCTU) Institute of Economics and Management
• Russian University of Economics. G.V. Plekhanov (PRUE)
• Financial University under the Government Russian Federation(UGH) Faculty of Risk Analysis and Economic Security, Faculty of Management

• Moscow City Pedagogical University (GBOU VO MGPU)
• National Research University Higher School of Economics (FGAOU HPE NRU HSE)
• Russian University of Economics. G.V. Plekhanov (FGBOU VPO REU)
• State University of Management (FGBOU VPO GUU)
• Engineering and Economics Institute of the National Research University "MPEI" (FGBOU VPO NRU "MPEI")
• Institute of Remote and additional education National Research University "MPEI" (IDDO MPEI)
• Moscow State Academy of Water Transport (FSBEI VO MGAVT)
• Moscow State Machine-Building University (FGBOU VPO MAMI)
• Moscow State University of Information Technologies, Radio Engineering and Electronics (MSTU MIREA, FGBOU VPO MGTUREA (MIREA), VNIITE, RosNII IT and AP, IPK Ministry of Education and Science of Russia)
• Moscow State University of Printing Arts Ivan Fedorov (FSBEI HPE Moscow State University named after Ivan Fedorov)
• Moscow State University of Railways (FSBEI HPE MGUPS MIIT)
• Moscow State University of Economics, Statistics and Informatics (FGBOU VPO MESI)
• National Research Technological University "MISiS" (FGAOU VPO NUST MISIS)
• National Research Nuclear University "MEPhI" (FGAOU VPO NRNU MEPhI)
• Peoples' Friendship University of Russia (FGAOU VO RUDN)
• Russian Academy of National Economy and Public Administration under the President of the Russian Federation (FGBOU VPO RANEPA)
• Russian State Agrarian University - Moscow Agricultural Academy K.A. Timiryazeva (FGBOU VPO RGAU-Moscow Agricultural Academy named after K.A.Timiryazev)
• Russian State Social University (FGBOU VPO RSSU)
• Russian State Technological University named after K.E. Tsiolkovsky (FGBOU VPO MATI - Russian State Technical University named after K.E. Tsiolkovsky)
• Financial University under the Government of the Russian Federation (FGOBU VO FU)

Where to work

• Web studios
• Digital agencies
• Development companies (for example, Booking.com, Mail.ru, Yandex, Unisender, LKS Computer Systems)
• IT departments and departments of digital marketing of organizations

The program of the faculty "Management in the field of Internet business" is designed for those who intend to launch their own online business, to bring the indicators of a working Internet project to maximum efficiency, to competently present an existing company online.

In nine months, students can work everything important points your project, get feedback from industry professionals, find a partner or employer.

Business education: 9 months (Tuesday and Thursday: 19.00–22.15, Saturday: 14.00–17.15). Training includes lectures, master classes, offsite classes in the offices of Internet companies, analysis of practical cases, work on their own projects.

After successfully passing the tests and exams and defending the final certification work, students receive a diploma of professional retraining under the program "Management in the field of Internet business". ...

A place: The educational center RMA, (Moscow, metro Kurskaya / Chkalovskaya)

Teachers

Master classes and lectures are given by current directors and top managers of Internet companies. They share practical experience with students, analyze real cases, answer all questions directly and do not hide the difficulties and errors that arise. In addition to knowledge, students receive useful acquaintances and contacts that help in creating and developing their business.

Training program

Students receive necessary knowledge and practical experience in digital project management: online marketing and business strategy development, design and usability, sales and assortment strategy, financial management, search engine promotion, email marketing, SMM management, logistics, team management and interaction with contractors, systems setup web analytics and data analysis, mobile analytics, e-commerce operations and economics.

In addition to classes in classrooms, students of the program look at how different companies work - from small digital agencies to Internet giants. In classes at Mail.ru Group, Retail Rocket, Beru, Philips, Ozon, HeadHunter, UsabilityLab, eBay, company managers talk about how the offline side of online business works: conditions for employees, project management methods, call center operation, warehouse, building logistics.

At the end of the training, trainees protect thesis which may become a ready-made business plan a startup or a program to improve the efficiency of an existing digital project. Defending a diploma is a presentation of your project to teachers, investors and potential employers.

Internet career

Startup startup

Many applicants come to the faculty of "Management in the field of Internet business" in order to create their own Internet business: to draw up an idea, determine target audience, write a business plan, conduct research, develop advertising campaign, find partners and investors. Learning to manage an online store, come up with new services, launch an application - you can create any product, having received basic knowledge of Internet project management. And sometimes business ideas come up during training.

RMA graduates who started their own business:

Nikolay Khlebinsky, CEO & Сo-founder of personalization platform for online stores Retail Rocket

Maxim Lagutin, CEO & Founder of SiteSecure website vulnerability scanning service

Arkady Meshkovsky, CEO of Rentmania rental service

Maxim Dimitrov, CEO & Founder of Futuzhama and The Cave clothing brands

Nikolay Belousov, CEO of Madrobots online store

Work in an Internet company

If you are already working for a large Internet company, training will help you reach a new level: get a promotion, launch your own project within the company, find new ways to promote, come up with ways to increase profits. Our graduates work for Hearst Shkulev Media, HeadHunter, Aviasales, Leroy Merlin, METRO Cash & Carry, Uplab.

Bonuses for students and graduates

Attending interesting lectures of the Faculty of Management in the field of Internet business even after graduation (in agreement with the program manager).

Professional conferences, seminars and exhibitions for free or with discounts.

Discounts from partners of the RMA business school in museums, restaurants, sports clubs.

Despite the emergence of numerous programs, applications, complex solutions that simplify the creation of Internet resources, an IT project for its initiator remains a complex system of actions. The person who is responsible for solving tasks for the implementation of each of these actions is an IT project manager.

Benefits of working in this area

The profession of a project manager in the IT industry and e-commerce remains new, but already demonstrates record rates of demand for its carriers. Although not only demand determines the supply of specialists in the labor market. Young people go to master a promising specialty for many reasons. This includes:

• the possibility of good earnings, especially abroad (without leaving Russia, since we are often talking about remote support of projects);
• flexible schedule;
• the ability to work with several customers at the same time;
• excellent conditions for rapid growth;
• IT is interesting, and managing the development of Internet resources / tools from the idea to the first sale is useful for the evolution of the personality.

Basic qualification requirements

General criterion for assessment vocational training manager - his experience + diploma. In the West, serious companies employ only specialists with 1-3 years of experience in the field of web promotion and higher education.

High qualification of the performer assumes:

• excellent knowledge of the technical parameters for assessing the effectiveness of the site;
• basic knowledge of tools for creating an Internet resource (design, structure, constructors);
• a creative approach to work on a task determines a deep immersion in modern methods of marketing, aggressive advertising.

Work specifics

For Russia, the profession is quite new, which somewhat complicates the understanding of its essence by the project executors and the customers themselves. Key feature work - an effective combination of two profiles. The de facto specialist is required to own several profiles:

• a talented organizer;
• effective technical master.

Employment, career ladder and wages

As a result, a good manager employed in the industry of creating / promoting Internet resources - sites, applications, must know the basics of management well, be guided at each stage of the assigned task. Places of work of profile specialists:

• agencies for the development, promotion of sites;
• companies that unite participants in the e-commerce segment;
• PR companies;
• international organizations with an extensive IT infrastructure;
• all kinds of content exchanges, translation bureaus, software developers, etc.

The demand for competent Internet project managers is estimated at 1.2 million people in the European and US markets alone. For Russia, the volume of personnel deficit is determined for the summer of 2017 at the level of 0.5 million vacancies.

The growth prospects are impressive. You can reach the level of a top manager for website promotion in 1–1.5 years. The modern history of e-commerce knows a lot of cases when after the very first successful project (6–12 months) a specialist became a manager.

What education should be

The profession of an IT project manager has not yet been singled out as a separate profile that can be mastered in Russian universities. But for motivated young people, this should not be a reason for a delayed start - in a few years, the competition among specialists can seriously intensify.

Synergy University is already preparing young experts in Internet project management / management at the following faculties:

• information technologies,
• management,
• the Internet.

Here, depending on individual inclinations, students master the technical side of creating sites, marketing techniques for their promotion and much more. We devote 60% of our professional training to practice.

Young specialists not only practice tools in the field of real e-business, but also acquire useful contacts with potential employers. Many begin to practice IT project management already in the first or second year of study.