Business plan massage parlor example. How much does it cost to open a massage parlor? Assortment and prices

Which are in demand at any time: peaceful and military, crisis and economic recovery. How to open a massage parlor? If earlier massage rooms could be opened exclusively at medical institutions, today even permission from the Ministry of Health to open such an institution is not required (if we are not talking about manual massage). It is enough to familiarize yourself with the requirements, correctly draw up a business plan massage parlor, find a room, hire good specialists - and you can get decent income. It has been proven by statistics that only a third of visitors enter the salon on the advice of doctors. The rest come to have fun, to relax, to take care of their figure or face.

How to open a massage parlor: first steps

A new business starts by drawing up a business plan for a massage parlor. They start by stating the essence of the project. This is also important for the inspectors, but, most importantly, writing on paper will help an entrepreneur understand which salon is more profitable to open, how to organize its work. Massage therapists can do several types of regular relaxing massage.

A business plan for a massage parlor may include spa treatments, exotic techniques (Thai, Japanese, Chinese, etc.). Experienced entrepreneurs say that salons are very popular where they arrange relaxing couples treatments, for example, for a husband and wife at the same time. The more services the salon will provide, the more investments will be required, but they will pay off faster.

What services can the salon offer?

  • Regular (classical) massage.
  • Relaxing techniques.
  • Anti-aging treatments.
  • Solarium.
  • Romantic programs for two.
  • Cosmetologist services (if you have a license).

The types of services depend not only on the wishes of a businessman, but also on potential clients. An expensive salon in a residential area or on a college campus will not pay off; a simple establishment located in an elite city block is unlikely to be in demand. Therefore, in the first section of a massage parlor business plan, you should carry out:

  • analysis of the existing market for services;
  • analysis of possible locations of the salon;
  • analysis of the specifics of the clientele.

Market analysis

What do you need to open a massage parlor? What preliminary work should be done? Before opening, you should study well how many salons are located in the district, what services they provide. You can find information on the Internet, collect information about competitors or interview salon visitors, residents of the neighborhood. It has been noticed that people who want to receive a therapeutic (medical) massage do not choose the location of the office, but a specialist.

Those who visit such establishments for cosmetic purposes or just for pleasure usually choose nearby points. The wealthiest clients prefer exotic types of massage together with the complex additional services, fashionable atmosphere, romantic atmosphere. Young people often choose treatments for two. Not very rich people (especially women) of middle age do not chase after the environment, wanting to receive maximum services at reasonable, not very high prices.

This is why a massage parlor business plan must take into account the location and the needs of potential clients. Immediately you should think about how high the prices will be, what is the salary of a massage therapist. The former should not be higher, and the latter should not be lower than those of competitors.

Rent and preparation of premises

When thinking about how to open a massage parlor, you should not take too much risk. For starters, you can simply rent a room in a clinic, hairdresser or residential building. Only after making sure of the profitability of the business, you can buy your own premises. Before opening, you should prepare the cabinet. Important: sanitary standards require at least 8-10 square meters per client.

It is good if there is an opportunity for each master and client to equip a separate closed office. However, today pair massage is becoming more and more in demand, so it will be necessary to arrange rooms for the simultaneous work of two masters. According to the norms of SES, they should be from 12 sq. m. The salon provides space for the administrator, changing clothes, shower, reception.

The floors, walls, ceilings of the cabin should be made of modern, easily washable, but hardly flammable materials: these are mandatory conditions SES and fire inspection.

Furniture and equipment

A common mistake: when drawing up a massage parlor business plan, some entrepreneurs forget to include all the necessary furniture in it. You will need chairs and sofas for the rest of clients and staff, a table for the administrator, furniture for the pool, shower room, tea room. It's good if all the furniture is made in the same style: it's easier to create the desired interior this way.

If the craftsmen do not have separate offices for work, then you will have to buy portable partitions or screens. It is important to think over the lighting: the twilight sets up a romantic wave, relaxes, and it is likely that the client will want to extend the procedure.

List of essential equipment

The equipment for the massage room will depend on what types of massage will be provided in the room. The minimum kit consists of:

  • medical couches (one for each separate room);
  • massage tables;
  • cabinets for storing cosmetics, oils;
  • cabinets for storing towels and linen;
  • cabinets for cleaning equipment (this is a requirement of the sanitary inspection);
  • towels, sheets;
  • wardrobes for dressing gowns and staff clothes;
  • wardrobe or hangers for clients.

In any country, in any city, massage parlors or small rooms are now very popular. In order to open such an office, you need to draw up a business plan for a massage parlor, collect Required documents... This is necessary to determine how quickly the investment will pay off and how quickly the constant income will be received.

A more accurate ready-made business plan for a massage parlor can be calculated only on the spot, at the prices of the region, district, city in which it was decided to open a massage parlor.

Massage parlor: marketing

For small towns opening a massage parlor can bring a decent income, which cannot be said about large cities, where there are already many such parlors.

Before you open a salon, you need to provide organizational issues. The location in the city, distance from the main competitors is of great importance for business. It is necessary to decide on the category of customers: either it will be a VIP-salon, or it will be an accessible office for people with a small income who take most of their money to the store without thinking about their health.

However, according to experts, according to medical indicators, about 30% visit a massage therapist, and 70% visit such salons to care for their body, face and for relaxation, relaxation. Therefore, it is better to open a salon in elite sleeping areas.

This business must be opened on the ground floor, just like a store. Ideally, each massage therapist needs a separate room, but not less than 8 square meters, which can be learned from the SES documents. If we provide for a pair massage (girlfriends, husband and wife), then two specialists can receive clients in a room with an area of ​​12 sq. M. A room with an area of ​​70-100 square meters is sufficient for a massage parlor, based on the number of masseurs, other specialists, as well as a reception and administration. Economically feasible no more than 5 jobs, it is better to open massage rooms in several places.

Competitive advantages of a massage parlor:

  • high level of customer service;
  • an individual approach to each visitor;
  • stable reasonable prices;
  • pleasant atmosphere;
  • various preferential, bonus programs.

Attraction of clients is possible different ways: "Word of mouth", the presence of a good sign on the salon, announcements, leaflets. Expensive ads are usually ineffective.


How to open a massage parlor, what and what documents are needed?
When organizing this business, the following documents are required:

  • registration of this enterprise with the tax authorities;
  • for certain types massage license required.

A license is required in order to open an orthopedic salon. And in such an office it is necessary to purchase special orthopedic equipment that the online store can offer.

The massage business can be carried out in several directions:

  • massage and beauty salon (classic medical, acupressure, Thai and other types of massage);
  • SPA-salon (gel, chocolate, honey, grape wraps; salt, sugar scrubs) relax, soothe the body;
  • thermal and cryo-wraps, anti-cellulite massage;
  • a salon for relaxation, relaxation in the pool, sauna (aroma baths with natural ingredients, extracts and hydromassage).

Back to the table of contents

The business plan of the massage institution takes into account the equipment for the offices, materials for repairs. You need to start with the renovation of the premises. The walls and floors of the massage room should be finished with tiles or washing wallpaper, which, according to SES requirements, treated with a special solution once a week. A bathroom must be installed in the massage room.

The medical equipment store offers an extensive selection of special equipment for these offices:

  • a massage table;
  • couch (2-3 is enough);
  • rack for cosmetics.

The masseur needs essential oils to work, olive oil can be used for regular massage. A wholesale store can offer oils at a lower price, which is not possible at retail.

For visitors of this enterprise, towels must be laid out, with 15 visitors, 20 towels are needed, which are washed daily.

A specialized store can offer a large selection of the necessary furniture. In the reception area of ​​this enterprise, in the utility room, you can put the following furniture:

  • table;
  • sofa, armchairs;
  • cupboard;
  • washing machine;
  • telephone set;
  • towels.

Back to the table of contents

Massage staff

A business plan for a massage parlor or salon includes staff costs. The success of the salon depends on massage specialists who work either in shifts or on order. It is not very easy to find a good massage therapist with your regular clients, they can run a private practice or work in another salon. How to find good specialists and what they need to offer is a serious question.

The masseur must master not only European, but also oriental massage, also improve his qualifications, receive the necessary documents confirming his qualifications.

The salary of a massage therapist is usually 30-50% of the cost of a session. A massage therapist, depending on experience, can serve from 4 to 8 people per day.

The salon, in addition to masseurs, needs 2 administrators, an accountant who can work part-time, and a cleaning lady. You can start the work of the office by combining these functions by one employee or by the owner himself, the director.

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Payback of the massage business

A massage parlor at the first time of work can count on 5-7 client visits, and after two or three months of work 7-10 clients are possible. A regular massage lasts 20-60 minutes, a relaxing one - up to 1.5 hours. The break between sessions is 20-30 minutes. In three months, when fully loaded, the salon with five specialists can serve up to 25-30 clients.

Usually massage services are in demand in spring, in summer there is a decline, in winter and autumn interest is usually average.

The cost of a massage depends on its type and duration and can range from 600 to 3000 rubles.

Experts estimate the profitability of the massage business at 20-40%. Payback is possible within a year, or even in a shorter period of time, in 3-6 months.

Every year more and more people switch to sedentary work, provoking the development of back diseases. Today, an effective means of combating various ailments and simply keeping fit is massage, which can eliminate even serious diseases of the musculoskeletal system in a course. The provision of such services can bring high profits to its owner, given that opening a massage parlor, a business plan for which should be prepared in advance, taking into account all the nuances, does not require large investments. The most important thing is to approach business reasonably, and then everything will work out.

The target audience

Before drawing up a business plan for a massage parlor, you need to decide on the services provided. If the main focus of work is therapeutic massage, then it will be possible to get clients from nearby cities, of course, if the procedures are performed efficiently. As for ordinary relaxation, people try to visit only points located near the house, so that the effect of relaxation is not canceled out by fatigue from the road.

Possible options

Among all the possible classifications of massage rooms, three main categories can be distinguished. The simplest and not requiring serious investments is the beauty parlor. This option is designed to provide a relaxing massage service, which is in demand among working women and middle-aged men.

A more serious business plan for a massage parlor includes a range of services already with the provision of medical procedures. It is better to open such offices away from the busy city center and focus on patients during rehabilitation, schoolchildren with poor posture and adults with sedentary work.

The most expensive massage room (it makes no sense to draw up a business plan for a small town for an expensive room) includes a wide range of services, not only massage, but also other body care procedures. The location of this office should be chosen so that people with high income can easily get to the desired place, so the central streets of the city or elite residential areas are suitable.

How to stand out correctly

Any business plan for a massage parlor should take into account the presence of competitors in this area. To stand out from their background and demonstrate your uniqueness to clients, you need to carefully study all nearby salons and offices that provide similar services... When collecting information, particular attention should be paid to:

  • pricing policy;
  • convenience of location;
  • availability;
  • types of services provided;
  • quantity regular customers.

All this will allow you to choose the right distinctive feature of your future business and attract new customers. Perhaps the quality and cheapness of the procedures, together with a wide bonus program will be able to lure competitors over to the side of the new cabinet.

Choice of direction

Having studied all the competitors, you should make a choice in favor of which of the types of massage will be the main direction of your future activities. A business plan for a massage room with calculations must necessarily, because further equipment costs will depend on the type of massage. So, today massage is divided into:

  • preventive (to relax the body, improve blood circulation, emotional state);
  • cosmetic (for skin and muscle tone, which improves the appearance);
  • sports (to quickly relieve fatigue, restore physical fitness);
  • therapeutic (to eliminate various diseases by influencing the body by an experienced specialist).

In addition, massages are subdivided according to the type of effect on the body. You can open a massage parlor, the business plan of which should include absolutely all possible items of expenditure, by providing services:

  • acupressure;
  • classic back massage;
  • relaxation of the whole body;
  • foot massage;
  • face and head massage;
  • relaxation of the neck muscles and so on.

Features of procedures

Before opening a massage room from scratch to provide therapeutic massage services, additional licenses for work will be required, since such services are already equated to medical practice. In this case, all cabinet specialists should be exclusively certified specialists, preferably with experience in this field. Also, therapeutic massage can be provided in various execution techniques, for example, acupressure.

To spend less time and money on additional paperwork, it is easier to open an office for the provision of cosmetic massage. By the way, this type of procedure is considered the most popular among women, especially those who want to get rid of excess weight, cellulite and usual fatigue with the help of massage. Among the directions of this type of massage, Thai techniques are considered the most popular today.

Official registration

Only when the business plan of the massage parlor is fully drawn up, you can proceed to the paperwork. Special licenses are required only when choosing therapeutic massage as the main area of ​​work, the rest of the steps can be combined into one list.

The first will be to open your own business with the definition of its form. For one individual who is going to start his own business, the easiest way is to issue an individual entrepreneur, but for a group of persons who are co-founders in the future, it is necessary to organize an LLC.

After that, you should decide on the type economic activity which has a strict registry. To do this, you just need to choose a code suitable for the future business from the list approved by the state. For a massage parlor, the following options are suitable:

  • 85.14.1;
  • 93.02;
  • 93.04.

The first classifies offices or other organizations that provide medical assistance the population. That is, if future business will be based precisely on therapeutic massage, then this is the required code.

The second option is necessary to provide additional services in the form of manicure, haircuts, pedicure, and so on. It must be indicated when opening a salon with a full range of body care services.

The latter option denotes precisely massage services of a cosmetic and hygienic direction.

Tax system

Ready business plan massage parlor for individual entrepreneurs includes an ideal patent taxation system. If an office is opened by several co-founders and there is another optimal system for paying taxes, a single tax will be, but only with the possibility of applying in a separate region (UTII).

Additional contracts

To avoid further difficulties in doing business, you should conclude in advance a number of contracts with various enterprises... Among them are the contract:

  • for garbage collection;
  • maintenance of ventilation systems;
  • for renting premises;
  • for dry cleaning of employees' overalls.

Seat selection

Any massage room must comply with sanitary standards, therefore, the choice of premises should be treated with special care. All rooms should have good lighting, adequate space and ventilation. The bathroom must be tiled, as well as the main rooms for the procedures. The area of ​​the office should be about 8 square meters for one employee, so the total area varies from state to state. The location of the office, depending on availability, can be a separate room in a residential area or be part of a sports club, beauty salon, fitness center. You can also open a treatment room in or near the hospital.

Main expense item

The most significant business investment is the purchase of equipment. This includes massage tables, armchairs and additional wardrobes, tables and bedside tables for storing massage supplies and personal belongings of clients and employees. It would be ideal to buy a washing machine right away to quickly tidy up the working form and towels.

The comfort of both visitors and employees will depend on the choice of a high-quality massage table. The optimal dimensions for it are a width of 60 cm, a length of 180 cm and an adjustable height, since the growth of employees can be different, and the quality of the services provided depends on their convenience. Also, the table should be equipped with a hole for the face and two rollers for the neck and legs. For the provision of services on the road, you must additionally purchase a folding couch.

Selection of employees

Most businesses allow hiring workers without experience or education, but this is not the case. Opening a massage room, the requirements for which are professionalism and quality, is possible only if there are qualified employees with appropriate education. A specialist can be specialized or possess several massage techniques at the same time, the main thing is that his knowledge is real and documented.

It makes sense to hire a separate accountant only if there are more than six people on the staff, at the initial stages it is better to independently maintain all the documentation or entrust it to specialized offices. The presence of an administrator may also not be needed immediately, and the number of massage therapists depends on the popularity of the office.

Spread of information

In order to attract as many clients as possible to the new massage center, a separate expense item should be allocated for promotions... Information can be disseminated through newspapers, radio, television, leaflets or colorful displays. outdoor advertising... You can also attract various Internet resources, social networks, and, of course, friends and acquaintances who will quickly spread the news about the new massage parlor among their acquaintances. In the early stages of development, you can take advantage of partnerships with sports clubs, saunas or fitness centers.

Outcomes

So what does it take to open a massage parlor? Renting premises, depending on the region, will cost an entrepreneur 50-100 thousand rubles, with mandatory repairs another 50 thousand. The purchase of equipment and inventory requires an average of 70 thousand rubles, and advertising for the first time - 20-30 thousand rubles. In addition, you should take into account the payment of taxes, utility costs and wages employees, which will cost at least 100 thousand rubles a month.

  • Summary
  • Description of the object
  • Types of services provided
  • Estimated profit from work
  • Marketing plan
  • Advertising

Previously, massage was considered only a medical procedure, the service was provided in hospitals and clinics, as prescribed by a doctor. Currently, massage has ceased to have only medicinal properties and anyone can use it. When demand arises, supply is born. And in order to implement and provide this service to the population, massage parlors or rooms are opening. To start your own business in this area, you will need to write a business plan for a massage parlor with estimates for 2019. Considered below ready sample, which can be adapted for specific tasks.

Summary

The first point of a business plan is a summary. It includes the preparation and collection of documents for registration of an organization.

Advantages of opening a massage parlor:

  • minimum investment;
  • payback of the project in one year, maximum two;
  • lack of compulsory licenses for the services provided (exception: therapeutic massage and manual practices).

Starting capital: 568 520 rubles.

Description of the object

At opening a massage parlor you need a room. The total area is at least 40 square meters. In the room, it is necessary to provide for the supply and removal of cold and hot water.

Priority seats:

  • sleeping area of ​​the city;
  • first floor.

Rent of 50 m2 - from 30,560 rubles per month. For the year - 366 720.

In a room of 50 m2, you can conditionally place:

  • massage room - 4 rooms (4 pcs. 8 m2);
  • reception room - 1 place (1 piece - 3 m2);
  • manager's office - 1 place (1 piece - 5 m2);
  • shower room - 1 place (1 piece - 5 m2);
  • laundry + drying room - 1 room (1 piece - 5 m2).

Equipment for the massage parlor:

  1. Reception desk - 18,000.
  2. Reception sofa - 16,000.
  3. Reception armchair - 9,500.
  4. Massage table - 21,000 (4 pcs. = 84,000).
  5. Combined couch for on-site massage - 5 250 (2 pcs. = 10 400).
  6. Shower cubicle - 16 750.
  7. Washing machine - 30,000.
  8. Drying for linen - 9,000.
  9. Manager's office - 30,000.
  10. Furniture for storing documents and cards - 9,000.
  11. Essential oils and ointments - 19,210.
  12. Towels - 21,500.
  13. Utility bills - 5,500 rubles per month.

More recently, massage services were provided only by medical institutions. But now beauty salons, massage studios, fitness clubs are also engaged in this. Consider the issue of opening your own massage parlor. Previously, you will need to draw up a business plan for a massage parlor, where all income and expenses will be calculated in detail. In this article, we will consider how to open a massage parlor from scratch and give an example of a business plan with calculations.

Advantages and disadvantages of opening a massage parlor

Required documents

If you are just starting to do business, then registration as an individual entrepreneur without education legal entity is fine. In addition to the registration itself, you need to obtain a number of permits: at the SES, fire service and other authorities. The table below shows the required documents for registration as individual entrepreneur and a legal entity.

Business organization form Benefits of using Registration documents
SP ( individual entrepreneur) Used to create a massage parlor where you will be the master master and plan to recruit staff
  • a receipt for payment of the state duty (800 rubles);
  • a certified statement by a notary in the form No. Р21001;
  • a statement on the transition to UTII or a statement on the transition to the simplified tax system (otherwise it will be OSNO by default);
  • a copy of all pages of the passport.
OOO ( limited liability company) Used to open a massage parlor to attract borrowed money and business scaling, as well as if you want to sell a business.
  • application form No. Р11001;
  • LLC charter;
  • the decision to open an LLC or protocol in the presence of several founders (partners);
  • a receipt for payment of the state duty (4000 rubles);
  • copies of the founders' passports certified by a notary;
  • an application for the transition to UTII or an application for the transition to the simplified tax system (otherwise it will be OSNO by default).

According to law authorized capital LLC cannot be less than 10,000 rubles!

Patent for individual entrepreneurs Used to create a massage room where you will be the main master (or up to 15 people)
  • application for a patent in the form of Order of the Federal Tax Service of Russia dated November 18, 2014 No. ММВ-7-3 / 589;

An approximate list of documents:

  • Sale / lease agreement for premises.
  • SES conclusion, sanitary passport.
  • The contract for the conduct of pest control with pest control.
  • Conclusion on fire safety.
  • Garbage collection agreement.
  • The presence of a book of reviews and suggestions in the room.
  • Documents for settlement and cash services: technical passport of KKM, passport KKM versions, the journal of the cashier-operator, etc.

In the list of types of economic activities, select OKVED 93.04 (Physical culture and recreation activities). This group includes: activities aimed at improving physical condition and ensuring comfort, for example, activities of Turkish baths, saunas and steam baths, solariums, spas with mineral springs, weight loss and slimming salons, massage rooms, centers physical culture etc. Let's add a letter from the Federal Tax Service of the Russian Federation dated January 13, 2005 N 03-1-03 / 19/13 "On taxation of physiotherapy services
« When performing health-improving massage as part of physical culture and health-improving activities (OKVED code 93.04), a license for the provision of medical activities is not required».

A license is required if you are engaged in therapeutic massage(Do not confuse massage and therapeutic massage! Physical culture and recreation activities are aimed at working with healthy people, and medical activities are aimed at working with patients. The first is controlled). Under the current legislation, medical massage can only be performed by persons with a secondary medical education. Even a doctor with an average higher education legally has no right to do it. To do this, he must undergo advanced training at the center medical professionals and get a license. The license is issued by Roszdravnadzor and requires confirmation every 5 years. Medical activity is registered under OKVED codes:

  • 85.14 - Other health protection activities.
  • 85.14.1 - Activities of nursing staff.

Licensing when opening a massage parlor (93.04) is not required.

Master Class " Massage market crisis«

In a video lesson, Galina Love, in the form of a presentation, tells how to create a profitable business on massage services.

Business plan for a massage parlor: finding a room

Before looking for a place for a future massage parlor, you need to decide on a group of clients to which the business will be focused. If the client is scheduled for a massage medical indications, the location of the building / room will not be very important. Practice has shown that people in this case are looking for a good specialist, even if he is far away.

But if the business is focused on clients who come to the massage parlor for pleasure, then the premises should be closer to residential areas or sports complexes.

The ratio of the goals of the clients of the massage parlor

To create maximum convenience for clients, the premises should be found on the ground floor. SES standards provide for about 8 m² per person. The ideal option is to allocate a separate room for each massage therapist. But it is possible to organize the work of several (more often two) specialists in one room with an area of ​​about 12 m².

Now more and more often two people come for massage (for example, married couples, girlfriends). Therefore, the demand for a massage procedure for two people at the same time is increasing.

The calculation of the area of ​​the massage room is based on the number of employees plus the reception and administration. On average, a presentable salon will require 60-100 m². According to experts, it is inappropriate to open a massage parlor for more than five jobs. It is better for a beginner to open 2-3 small salons instead of one large one.

Approximate costs:

  • Repair of the premises - 150,000 rubles (one-time payment);
  • Rent monthly - 70,000 rubles.

Total - 220,000 rubles in the first month.

It is easier to open a massage room in existing sports facilities: sports clubs, bath complexes, beauty salons. Firstly: these organizations already have a sanitary and fire certificate. And secondly, in these complexes there is already a relatively steady traffic of visitors, some of which will be interested in the services of a massage therapist.

At the first stage of the massage business, you can not rent a massage room, but provide services to clients at their home or office. The challenge lies in building a sustainable customer base.

Massage room business plan: equipment and repair

The first task for a massage parlor is to equip it with a bathroom, a bath for relaxation. The floors and walls of the offices are covered with non-slip quality tiles from a renowned company. Washable wallpaper can be used instead of tiles. Walls and floors will be treated with special solutions on a weekly basis.

In a medical equipment store, you can buy:

  • massage tables;
  • couches - basic (2-3) and portable (1), they are necessary when serving clients at home;
  • sofa;
  • reception desk;
  • racks;
  • cabinet for cosmetics (located directly in the massage room).

Visitors should be provided with clean towels. With 15 visitors a day, you need 20 clean towels. It is advisable to purchase a washing machine in which they will be washed.

  • Massage table - 8000 rubles / piece.
  • Towels - 2000 rubles / 20 pieces.
  • The couch - 3500 rubles / piece.
  • Washing machine - 9000 rubles
  • Furniture - about 45,000 rubles.

Total: 67,500 rubles.

Recruitment

Highly important factor in success this business is an experienced staff. The business plan for a massage parlor includes the cost of finding and maintaining it. There are two possible schemes for the work of massage therapists in the salon:

  1. Shift - the work of 2-3 shift foremen.
  2. Under the order - only after the individual order of the client, the masseur comes to the office.

Finding a professional massage therapist is not easy. You can try to entice professionals from other salons. Another option is to view ads on the internet. It is usually not easy to immediately assess the professionalism of a candidate, for this it is necessary to collect information about the reviews of his past clients.

The salary of a massage therapist will be 30-50% of the total cost of the service. An experienced masseur serves 9 people per shift, a beginner - no more than four.

You will also need an administrator and an accountant with a salary of 10,000 rubles each. At first, you can perform their functions yourself, significantly saving on salaries.

Calculation of salary costs:

  • The salary of an accountant and administrator is 20,000 rubles.
  • The salary of massage therapists (4 people) is about 145,000 rubles at a rate of 40% of the cost of the service.
  • Unforeseen expenses - 3000 rubles.

Only 168,000 rubles.

Client search

Word of mouth is the most effective way in this case. That is why, from the very beginning of your work, you need to pay close attention to the quality of services. In addition to advertising, a well-made signboard will help. Inexpensive additional means of finding customers - distribution of flyers and leaflets, announcements at bus stops, in newspapers, on special boards. Advertising in the media is much more expensive and, in the case of this business, is not very effective.

Payback of the massage business

Let's try to define approximate payback business. In the first month of operation of the massage room, 5-8 visitors will come per day. In the following months - 7-10 people. Session time:

  1. Classic massage - 20-60 minutes.
  2. Relaxing standard massage - up to 1.5 hours.
  3. Back massage - about 15-20 minutes.

The break between sessions is usually 0.5 hour. An office for 2 workplaces and with 3-4 specialists at full capacity can serve up to 15 clients a day. Usually, such a flow is reached after 3 months of continuous work.

Relaxation and anti-cellulite (especially) programs have greatest demand(up to 70%) from clients. This must be taken into account when opening a massage parlor. Especially fashionable now: qigong, yoga, Thai techniques.

The profitability of the massage business is 25-30%. Payback is usually achieved in a year, with a successful start - in a few months.

Directions for expansion and scaling

You can also expand your business to other areas. Three areas of business expansion:

  1. Massage and beauty salon with an experienced beautician.
  2. Relaxation and recreation center with swimming pool and sauna.
  3. SPA-salon with various SPA-procedures.

Assessment of business attractiveness by website magazine

Business profitability




(4 out of 5)

Business attractiveness







4.3

Payback of the project




(5 out of 5)
Ease of business creation




(4 out of 5)
The massage business is profitable business... Location is one of the key success factors. The second factor of success is hospitality and quality of services, since it is through this that you can make repeat sales and create a loyal customer base... The profitability of the business is 25-30% and the payback period is ~ 3 months. Unlike a therapeutic massage parlor, creating a simple massage parlor does not require a license.