Which franchises really work. Franchising in Russia: the most profitable and successful franchises with minimal investment. Why a franchise business is more profitable than a startup

Most Popular Franchises - 9 of the most popular and established companies that you can join.

Franchising relatively recently came to the territory of Russia and Ukraine.

Some entrepreneurs are wary of this type of business, because sometimes the size of the initial investment can be impressive.

But know when choosing most popular franchises, you can quickly recoup your investment.

What is a Franchise?

First of all, let's take a look at the concept of "franchise", as well as a few terms associated with it.

Franchise - an agreement that is concluded between the franchisor (owner brand) and franchisees (those who want to start cooperation) regarding the release of products or the provision of services under this brand.

Simply put, this is the use of a trademark on a leasehold basis.

With this type of cooperation, both parties benefit:

• the franchisor expands the scope of its activities and makes a profit;
• the franchisee saves time on training and promotion of the business, receives clear instructions about what to do, and finally in his hands is a promoted brand that will immediately have its customers.

When an agreement is concluded between the parties, then concepts appear in it, the meanings of which you need to know:

• royalties are payments for the use of the brand and the help of the franchisor; can be represented as a percentage with financial turnover, percentage of the margin, fixed payment;
• lump-sum payment is a one-time payment for joining the franchise network.

Most Popular Catering Franchises

# 1. Subway

This company is a leader in fast food restaurants.

It was founded in 1965.

Subway restaurants can be found in 112 countries of the world, and in Russia there are more than 670 of them, of which the first was opened in 2004.

The popular Subway franchise offers healthy fast food.

Here you can find fresh vegetables, meats, rolls, salads, desserts and drinks.

The specialty of the restaurant is sandwiches, the filling for which you can choose yourself, as well as bread, which is baked every 4 hours.

If you want to become a member of this particular network, you should know the cost of the provided franchise:

No. 2. McDonald's

This is a classic of fast food that, probably, every inhabitant of the planet knows about.

In terms of the number of restaurants in the world, the company ranks second after Subway.

An assortment of popular franchises in different countries may be different, but still it is represented by sandwiches, hamburgers, fries, various drinks and desserts.

If we talk about cooperation with McDonald’s in Russia and Ukraine, then everything is complicated here.

Only recently has the company started operating on terms in these countries.

Rosinter is a franchised company in Russia.

To become a McDonald’s franchisee, you have to work hard.

First of all, you need to have an impressive amount of money, then go through a long and intensive training course related to the technological process and marketing strategy.

No. 3. Chocolate girl

And a striking example is the Shokoladnitsa coffee shop chain.

Most of the coffee houses, namely 200 "Shokoladnits", are located in Moscow and the Moscow region, but they also successfully operate in the regions of the country, as well as on the territory of Ukraine, Kazakhstan and Azerbaijan.

There are 85 franchise outlets.

The coffee shop offers delicious grain coffee, elite tea, other drinks and delicious desserts.

Also "Shokoladnitsa" have a unique and cozy design.

The company pays a lot of attention to personnel training.

For this it works Training Center where classes are conducted by qualified trainers and psychologists.

The most popular franchises in the trade

No. 4. ZARA

This is a company that designs and sews women's, men's and children's clothing and accessories.

The stores of this network are represented in 70 countries of the world and their number exceeds a thousand.

They started working on a franchise in 1988 in order to expand the market.

It is noteworthy that there is no lump-sum fee for joining the network, but there is the so-called "franchise cost", which is essentially the same thing.

It is also worth noting that the condition for the purchase of the first batch for a certain amount.

And for a fee, you can become a monopolist in your city or region.

So, to join the popular ZARA franchise, you will need to spend the following amounts of money:

No. 5. IKEA

In Russia, this network is represented independently, and in Ukraine there are no stores at all.

IKEA has been on the market since 1943, and naturally, for such a long service life, it has earned the trust of buyers.

Most of the stores are represented in Europe, in Russia it functions as its own retail network.

The company provides a franchise where it itself is not able to enter the market.

It is quite difficult to become a franchisee of a company.

In addition to large monetary investments, which are determined individually, from those wishing to join, you need to have at least 15 years of successful management experience behind them.

No. 6. Fix Price

The format of such trading is that a single fixed price is set for everything.

Here you can buy:

• foodstuffs;
• cosmetics;
• costume jewelry;
• office;
• household products;
• household chemicals;
• clothes.

Nowadays there are more than 2,000 stores operating in Russia.

And in order to join them, in addition to financial obligations, you must have at your disposal premises with an area of ​​250 sq. m.

It is also worth noting that in locality, which will be this popular franchise, must be home to a minimum of 25,000 people.

Most popular service franchises

No. 7. Mail boxes

This is an American company that is engaged in express delivery of correspondence and goods.

To do this, Mail Boxes, in turn, collaborates with 9 worldwide delivery services.

They can also print documents and promotional materials.

The network is represented in 70 countries, and entered the Russian market in 2010.

After the opening of its own branch, 94 centers were opened already under the franchise.

In addition to finance, in order to become a franchisee, you need to have sales experience.

Also, the future franchise participant must personally work in an open department for the first year, and, after confirmation, come to special training in Moscow.

No. 8. GeneticTest

GeneticTest is a unique technology that allows you to find out about a person's abilities using a fingerprint.

The franchise was launched in 2012, and in 2013 it received the Best Innovative Project award.

Years of research have led to the creation of a hardware and software complex that determines, through a fingerprint scanner, what abilities a person has.

It helps in self-development and finding oneself.

The creators claim that the profit from one checked person is 1000 rubles, thus, it is possible to recoup an investment in a popular franchise by serving 50 clients.

No. 9. INVITRO

It provides medical services in the form of more than 1000 types of examinations.

Since 2006, more than 300 franchise members have opened.

All rooms are equipped with special equipment.

The collected analyzes are sent to Moscow for examinations.

The franchisee is required to choose a room that will match necessary requirements and also hire a staff of 5 people.

Since this area is related to medicine, representatives of the head office carry out inspections of the franchisee several times a year.

To choose a service franchise, watch this video:

On this most popular franchises do not end.

This was just a short list.

But remember that even the most popular franchise does not guarantee 100% success yet.

Much depends on the franchisee himself, on his business skills, ability to manage and adhere to all the rules.

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The section presents inexpensive franchises with investments up to 500,000 rubles. The payback period for most of them does not exceed 6 months. The profitability of such a business may not be very high, it corresponds to the level of initial costs. However, this is the real practical option that works best:

• for the accumulation of initial capital for the subsequent transition to more profitable business models, but with a high entrance threshold;
• for start-ups for novice businessmen, because it allows them to gain the necessary experience and connections, "get used to" the business environment without the risk of major losses;
• for those who do not plan to enter a highly competitive market, but expect to have a small stable income, for example, by the onset of retirement age.

What to look for when choosing a franchise

You should not focus solely on the cost of the lump-sum contribution and the payback period, it is advisable to analyze:

• the form, the volume of the entrance fee - too high an entrance fee, especially with low royalties, suggests that the company is interested in removing a high income from the sale of the franchise, and it is not worried about the further fate of the partner;
• what composition the franchise package includes - it should be fully reflected in the agreement, with all the details and imposed restrictions; clearly defined areas of responsibility;
• from what the size of regular payments is calculated - from profit or from sales proceeds; the latter option is usually more costly for a budding entrepreneur;
• what guarantees are provided in terms of the exclusivity of business in the region - it will hardly suit you if a couple of neighbors, inspired by your example, open points 500 meters from the store;
• the amount of support received from the franchisor - the number and completeness of training seminars, training and incentive systems, marketing programs for franchisees; automation equipment;
• assignment of a personal manager-consultant to newcomers - communication with one person is easier and more efficient, communication is more efficient, emerging issues are resolved faster;
• the history of the seller's relationship with already working partners - it is advisable to ask their opinion "live", not limited to reading reviews on the Internet;
• the number of closed franchise outlets during the period of operation - of course, this information will not be provided directly. But you can use indirect data: on regional sites, shopping center data, store location maps.

Why a franchise business is more profitable than a startup

Franchising as a way to start a business from scratch is becoming more and more popular. Market experts and entrepreneurs with rare unanimity consider this direction the most promising. The risk of bankruptcy for a franchisee is significantly lower than for any other small business. According to the IFA (international association): out of 100% of new enterprises opened on their own - 85% are closed within 5 years; opened within the framework of franchising - 14%. Buying a franchise for an aspiring entrepreneur looks like a perfectly reasonable and justified step.

Look, compare and choose low-cost small business franchises, perhaps this is where you will find a profitable business for yourself.

Starting a franchise business means entering the market under a foreign brand that the consumer already knows. The main advantage of a franchise is that you get a “turnkey business” and avoid many of the risks associated with starting a business from scratch.

Another obvious plus is that, despite the economic crisis, the scope of franchising in Russia is growing. In 2016, according to the General Director magazine, there are about 1400 franchises operating on the Russian market: 10% more than last year.

Which franchise should you buy?

Today the most profitable franchises are in the catering and retail sectors.

The most famous franchise chains in public catering: Baskin Robins, Dodo Pizza"," Subway "and" Stardogs ". The payback period for such a business varies from 9 months to 1.5 years.

The world's largest fast food chain, Subway, has opened 644 companies in Russia in 141 cities. The franchise is growing rapidly, since the opening of one Subway point requires a minimum of resources: there is no hot shop in the eateries, so they are launched economically and quickly.

By contrast, clothing, footwear and perfumery stores are less profitable. Given the crisis and the need for large investments, the demand for opening such a business has fallen. However, things are doing well in narrower market segments such as fixed-price stores or express pharmacies.

The fastest growing franchise in the retail sector in 2016 was the Fix Price chain of stores - it has 2050 enterprises in 723 cities of Russia (however, if we talk about franchising enterprises, Fix Price has only 250 of them). The reason for the popularity of the franchise lies in its low cost: 300 thousand rubles. Another advantage is the narrow niche occupied by the company: in the sphere of selling goods at a fixed price, Fix Price is a monopoly in Russia.

What kind of help can a partner expect from a franchisor?

Help from the franchisor can be expressed in consultations, personnel training, equipment supply, advertising support - the list can be much longer, depending on the business area and the parameters of a particular transaction. For example, in retail As a rule, the founder helps the franchisee with the selection of a retail outlet, equipment, and personnel training.

For example, the 33 Penguins ice cream store chain helps the franchisee to choose the location of the outlet, gives recommendations on window dressing and the choice of equipment for retail outlets helps train staff. The company also helps to determine the profitability of the business.

If we talk about the sphere Catering, then the help of the founder can go beyond the simple selection of premises. For example, the Dodo Pizza pizza chain opened a whole school for franchisees and developed its own software Dodo Is, which allowed to optimize the work of 93 partners in 71 cities of Russia.

What do the numbers say?

Despite the attractiveness of some of the offers on the franchise market, it is important to understand: where you pay little, you earn the same. For example, opening a branch of the popular Shokoladnitsa coffee shop costs 12.5 million rubles with an annual income of 6.5 million rubles: this means that the cafe will pay off only in 2-3 years.

There are franchises where less money is required for entry, and the profit already in the first year of operation covers the initial expenses. On paper, the benefits in numbers look tempting, but not always come true.

The starting cost of the franchise, in addition to the primary costs like renting a retail space and hiring employees, includes a lump-sum fee - a one-time payment that the founder charges the franchisee for using the trademark. In the table below, you can look at the ratio of primary spending and revenue of popular franchises in the market.

Many clothing and footwear retailers, for example, InCity, Sela, Finn Flare, offer a low start-up fee due to the crisis. The entry threshold has been lowered as the popularity of such franchises has fallen: people are spending less money on new things. Before purchasing such a franchise in a crisis, it is better to calculate all the risks.

So is it worth doing a franchise business?

Experts and entrepreneurs interviewed “ The Director General", Believe that yes. In 2014 they even included franchising in the top twenty promising business areas in Russia for the next 3-5 years.

However, don't think that a franchise business is easy money. Although the franchisor helps, 99% of the success of the project depends on the diligent work of the partner. It will take, in my experience, an average of two to four years to break through, with no one guaranteeing your success.

The good news is that after working in a franchise, new entrepreneurs usually learn the basics of business and after a while start their own business. If you have that kind of ambition, the franchise business is a great school.

1. Calculate in advance how much you are willing to invest in the business, not counting the lump sum;
2. Research the company that sells the franchise (small initial investment and large income should be in your doubt);
3. Decide on the niche in which you want to buy a franchise. You should have at least a minimal idea about this business;
4. Discuss in advance what the company will provide you: what support will be provided, for which you will be asked for an additional fee (sometimes this is not written in the contract);
5. A brand is not always a guarantee of success, discuss with your partner what you will get besides the brand (technology, profitable terms with contractors, equipment);
6. If you buy a code, make sure it is patented;
7. Study the contract carefully: especially the sections with responsibilities and penalties;
8. Before paying, be sure to ask for the project launch plan and those responsible for each stage. You must have a clear understanding of how you will launch the project after paying the franchise;
9. If you are buying an overseas franchise, find out who will localize the project.

If we talk about the most profitable franchises, then it is worth noting that many of the franchises presented in 2018 on the franchise market are in the top best offers During a long time. A number of these franchisors have a much larger number of enterprises opened on the basis of a franchise partnership than their own branches.

Among the most profitable franchises in 2018, you can find franchises related to the launch and development of enterprises in such areas as catering and clothing trade, the region medical services, hairdressing business and much more. Businessmen interested in small and medium-sized businesses can take advantage of offers as domestic famous companies and world famous brands.

We bring to your attention a list of profitable franchises in 2018. These franchise offerings are well suited to a wide range of entrepreneurs. These franchises will help you get started own business with minimal labor costs. You can contact each franchisor from the list directly through the contact form.

List of profitable franchises in 2018

Franchise Contrast

The franchise is a project to open a hookah club. The company providing the opportunity for franchising cooperation has passed the certification procedure and is engaged in legal activities. The enterprises opened under the Contrast franchise are distinguished by a high level of profitability. That is why this franchise can rightfully be considered one of the most profitable.

The total amount of investments required to purchase a franchise: 400 thousand rubles. The franchise agreement does not provide for royalty payments. Representatives of the company provide assistance in choosing a location for the opening of the club. Staff training is provided. Minimum payback period for the project: five months.

CoffeSpace coffee shop franchise

This lucrative franchise is an offer from a company that specializes in coffee business... The number of fans of the brand is estimated today in tens of thousands. Success is due to a number of factors, including the so-called provocative design decisions.

The amount of investments for the establishment of the enterprise is 300 thousand rubles. There is no royalty payment in the franchise cooperation agreement. The minimum amount of a push deposit is 179 thousand rubles. There is no royalty payment in the terms of the contract. The territory for opening a coffee shop is selected with the help of the company's specialists. Preference is given to universities, shopping and business centers. The minimum payback period for the investments made is three months.

Franchise of Artel children's clothing brand store

The company, which introduced the Artel franchise on the Russian franchise market in 2016, is engaged in the sale of high-quality, practical and fashionable clothes for children. This franchise is considered by many experts to be one of the most profitable as of 2018.

The franchisee gets the opportunity to use a full package of standards for document flow and accounting of goods. Regular trainings and testing are conducted for the personnel. The size of investments for the acquisition of a franchise is 800 thousand rubles. Annual royalty payment - 25 thousand rubles annually. There is no lump-sum contribution in the terms of the contract. Space requirements: 60 - 100 square meters. The period during which the investment pays off: from five months to one and a half years.

Other options for profitable franchises

Below we have selected a few profitable franchises for you that you may be interested in. Please read them.