The opening of the Brosko Mall shopping center ended with a big scandal (photo). The opening of the shopping center "Brosko Mall" ended with a big scandal (photo) Opening of the shopping center

The shopping centers "Salaris", "Island of Dreams", "Summer Garden", "Park Huamin" and "Fairy Tale" are preparing for the opening.

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Twelve shopping centers may enter the Moscow market in 2019, according to a study of the retail real estate market by the consulting company Knight Frank. Most of the objects that are being prepared for commissioning refer to shopping centers of the regional scale. If all shopping malls scheduled for commissioning are open on time, the market volume by the end of the year will increase by 260 thousand square meters GLA.

The largest shopping center in 2019 will be the Salaris mall on the Kiev highway. According to the latest data, the four-level complex with a total area of ​​310,000 square meters (GLA - 105,000 square meters) will open in March. One of the "anchors" of the mall will be the largest hypermarket in Russia "Globus" with an area of ​​about 26,500 sq. M.

The official opening of the shopping center as part of the largest amusement park "Dream Island" in the Nagatinskaya Poima is scheduled for the third quarter of 2019. The complex in the concept of an urban promenade will unite about 250 stores and more than 50 restaurant concepts on an area of ​​about 70 thousand square meters.

Another major construction is underway at 15 Aminevskoye Highway, where a water park was supposed to be created earlier. The multifunctional complex with a large residential complex will include shopping center with an area of ​​68,000 sq.m. It is expected that the object may be commissioned no earlier than the fourth quarter of 2019.

Another shopping center will appear as part of the Letniy Sad residential complex on Dmitrovskoe highway. The object is located not far from the metro station "Ulitsa 800-letiya Moskvy", which is under construction. It is known that the shopping center will receive a fashion gallery, a cinema, a food court and a fitness center as tenants.

In the north-east of Moscow, the construction of a shopping center as part of the multifunctional Chinese business district Park Huamin continues. Shopping mall with an area of ​​20,000 square meters will be a company of the office center and the 22-storey Crown Plaza hotel.

In 2019, the opening of the trade entertainment center Skazka as part of the Rasskazovka transport hub on Borovskoye highway in the south-west of Moscow. The total area of ​​the complex will be about 29 thousand square meters, the leasable area - 18 600 square meters. The opening of the second stage of the Smolensky Passage shopping center with a rental area of ​​15,200 sq.m. is scheduled for next April. The anchor will be a two-level store with showcases overlooking the Garden Ring.

Among other openings of the coming year, it is expected to put into operation a regional shopping center as part of the Ryazanskaya TPU (GLA - 14,000 sq.m), a shopping gallery with an area of ​​10,000 sq.m as part of a multifunctional complex on Zemlyanoy Val, as well as small shopping centers Angara on Chongarsky Boulevard, Selectica on Varshavskoye Shosse and as part of Troparevo TPU on Leninsky Prospekt. The opening of some of the facilities planned for commissioning in 2019 can traditionally be postponed to the next year.

In 2019, about 250 thousand m2 of new retail space in the shopping center will appear in the Russian capital, which is almost three times more than last year. Relevant data are provided in the study by Cushman & Wakefield. At the end of 2018, only 130 thousand m2 of space in shopping centers were commissioned in Moscow, and the indicator became the lowest in the past few years. Experts attribute this to a number of reasons, including the postponement of the commissioning of some facilities from 2018 to 2019.

The volume of new retail space in Moscow in 2019 will be increased mainly due to the commissioning of two large-scale projects - the Dream Island entertainment complex and the Salaris shopping center. The overwhelming majority of other projects will be represented by shopping centers, the area of ​​which will be less than 20 thousand m2.

Shopping centers in Moscow, which will be commissioned in 2019

1. "Salaris"

The complex is being built on the territory of New Moscow, in Salaryevo. The developer of the project is the Horus company. The total leasable area will amount to 70 thousand m2. The commissioning of the complex is scheduled for the II quarter of 2019.

2. "Island of Dreams"

The project is being implemented in the south of Moscow, in the Nagatinskaya floodplain area. The developer of the project is the Regions group of companies. The area of ​​the shopping center will be 105 thousand m2. Completion date - III quarter of 2019.

3. Multifunctional complex on Aminevskoe highway

At the address Aminevskoe shosse, building 15, the developer "Tashir" is implementing a project for the construction of a multifunctional complex, the total area of ​​which will be 43 thousand m2. The multifunctional complex will be commissioned in the third quarter of this year.

4. Shopping complex "Sofia"

The Sofia shopping mall is being built in the east of Moscow, at 32 Sirenevy Boulevard. The total area of ​​the complex will be 30.4 thousand m2. The project developer is the ADG group company.

5. Shopping complex "Galleon"

The address of the Galeon shopping center is 123 Leninsky Prospect. The project is being implemented by the developer MD Group. The total area of ​​the shopping center will be 13.6 thousand m2. The complex is being commissioned in the first quarter of 2019.

6. Shopping complex "Fairy Tale"

TK "Skazka" is located at the intersection of Borovskoye highway and Korney Chukovsky street. The area of ​​the complex, according to the project, will be 18.5 thousand m2, the commissioning date is the II quarter of 2019.

7. 2nd stage of TC "Smolensky Passage"

The second stage of Smolensky Passage will be commissioned in the II quarter of 2019. total area commercial premises will exceed 15 thousand m2. The developer of the project is AND Corporation.

8. Shopping complex "Budapest"

TC "Budapest" is located in the north-east of Moscow, at the address Leskova street, house 14. The area of ​​the premises of the complex will be 10.2 thousand m2.

9. TC "Orbita"

The Orbita shopping center is a project that is being implemented on the site of the cinema of the same name near the Kolomenskaya metro station, at Andropova Avenue, 27. The project developer is the ADG group company. The area of ​​the complex will be 7.2 thousand m2.

10. Trade complex "Angara"

TC "Angara" is being built at the address Chongarsky Boulevard, house 7. The area of ​​the complex is 7.3 thousand m2.

The shopping centers "Pushkino Park", "Aquarelle", "Arena-Plaza", "Fairy Tale", "Galleon" are preparing for the upcoming opening.

On May 24, the technical opening of the Kashirskaya Plaza shopping and entertainment center in Moscow took place. The complex, erected within the framework of the redevelopment of the regional shopping center "Capitol" on the Kashirskoye highway, became one of the largest in the south of the capital. The total area of ​​the mall is 195,500 sq. M, the leasable area is 71,000 sq. M. At the time of opening, lease agreements were signed for more than 93% of the complex's retail space. The new shopping center will surprise visitors with an exploited roof with a summer cinema, a swimming pool, sports grounds and a restaurant area, as well as modern formats entertainment in line with the latest market trends.

What openings are expected in Moscow in 2018?

By expert assessments, the total volume of new supply on the Moscow market in 2018 will be more than 300 thousand sq. m. The next wave of construction of super-regional shopping centers in the Russian capital has ended, today developers are focusing mainly on district and regional shopping facilities with good transport accessibility and a clear concept. Most of the openings are traditionally scheduled for the fourth quarter.

In the city of Pushkino near Moscow, at the end of the year, preparations are being made for the opening of the Aquarelle shopping and entertainment center, a project of the Immochan development company. The facility is being built at the 33rd kilometer of the Yaroslavskoe highway, 17 km from the Moscow Ring Road. The retail area of ​​the project is 51,500 sq.m, the shopping gallery will have more than 30,000 sq.m. The complex will unite more than 100 shops and restaurants, 5 thematic interactive spaces and a conceptual Festival House.

Arena Plaza

Are in full swing construction works on reconstruction and transformation into a modern multifunctional center of the Dynamo stadium on Leningradsky Prospekt. As part of VTB Arena Park, the Arena Plaza shopping center will be opened, which will be located on the first level, next to the sports arenas and the Sports Academy. The retail area of ​​the complex will be about 18,000 sq. M. The anchor tenant will be the Perekrestok supermarket. The concept plans to open 80 stores, 10 concepts on the food court, 3 cafes, 4 restaurants and a sports club with an area of ​​1000 sq. M.

The new shopping center will be opened as part of the Rasskazovka TPU under construction. The project is being implemented next to the metro station of the same name on the Kalininsko-Solntsevskaya line in New Moscow. The total area of ​​the shopping center will be 29,000 sq. M, the leasable area - 18,600 sq. M. The three-level complex will be aimed at residents of the Peredelkino Blizhnee, Novo-Peredelkino, Vnukovo districts and the nearest Moscow region. The concept provides for the opening of anchor tenants of popular formats, as well as a shopping gallery, entertainment center, cafes, restaurants and a food court area.

Pushkino Park

Coincidentally, in the city of Pushkino, with a population of slightly more than 100 thousand inhabitants, this year two large objects are being prepared for launch at once, which will make locality one of the richest quality retail space. The Pushkino Park project is being implemented construction company Perspective and CBRE. The total area of ​​the shopping and entertainment center will be 45,000 square meters, the retail area - 30,000 square meters. A feature of the new shopping center will be its integration into the existing retail park, which includes the Globus hypermarkets (27,000 sq. M.), Leroy Merlin"And" Decathlon ". The two-storey shopping center will include about 100 tenants.

MD Group is building the Galeon shopping center on Leninsky Prospekt, at the junction of Teply Stan, Obruchevsky and Troparevo-Nikulino districts, not far from the new Troparevo metro station. The construction of the shopping center was announced back in 2013. According to the new concept, the total area of ​​the center will be 28,800 sq. M, the retail area - about 14,000 sq. M. m. Shopping area provides for the placement of a grocery supermarket and a shopping gallery; cafes, restaurants and playgrounds will be located in the recreation area.

At the end of 2018, it is planned to open a regional shopping center "Gallery 9-18" in Vidnoye, Moscow Region. The shopping center is part of the Vidnoye 9-18 multifunctional complex with an area of ​​49,200 sq. M, which will include apartments, shopping and entertainment areas. The leasable area of ​​the shopping and entertainment center will amount to 18,700 sq. M. The anchor tenants of the mall will be a grocery supermarket, large-format stores of children's goods, electronics and household appliances... The concept also provides for the opening of a multiplex cinema, a children's amusement park, a zone of cafes and restaurants.

Smolensky Passage 2

Shopping center "Smolensky passage" of the BIN group, uniting fashion brands luxury class in the center of Moscow, this year will receive the second phase, which will include retail and office space. The decision to build the second stage of the shopping center was made by the Moscow authorities more than 10 years ago. The new shopping center, which is expected to open in July-August, will include clothing, footwear and accessories stores, plus new restaurants and cafes. The total area of ​​the multifunctional complex on Smolenskaya Square is 58 150 sq. M, the area of ​​the shopping center is 31 000 sq. M.

Analysts of the international consulting company Knight Frank summed up the results of the first half of 2019 on the market of shopping centers in the capital and identified the top 5 main trends, under which the whole year will pass.

Among the main trends are the growth in the number of small-format shopping centers (the pace of commissioning of shopping and entertainment centers with GLA 3-20 thousand square meters accelerated to 2-3 per year), shopping centers as part of transport hubs (almost half of the projects until 2022 are TPU), reasonable consumption, which led to an increase in the number of outlet projects (three large-scale projects with GLA 52 thousand square meters were announced by 2020), reconception in a number of the largest facilities with an emphasis on entertainment and catering (more than 10 shopping centers in Moscow) and active development by retailers of new innovative concepts and cross-format projects.

Small shopping centers

Since the beginning of 2018, Knight Frank analysts have noted the activity of development of small-format shopping centers: 2-4 new shopping centers with GLA 3-20 thousand sq. M. Are opened in Moscow every quarter. m. So, in 2018, such small shopping centers were opened as the shopping center "Design Mall" (GLA - 11,000 sq. m.), the shopping center Metromall (GLA - 10,586 sq. m.), the shopping center "Krasnoprudny" (GLA - 9,899 sq. m), and in 2019 - TC "Galeon" (GLA - 14,000 sq. m.), TC "Bagrationovskiy" (GLA - 4,700 sq. m.), TC "Moya Vetka" (GLA - 3,875 sq. m. ).

Projects of regional shopping centers, announced for commissioning, are represented by the following objects: a shopping center on the street. Aircraft designer Mil with a total area of ​​11,000 sq. m next to the operating shopping center "Mila", a shopping center in the residential complex "Leninsky 38" with a leasable area of ​​10,000 sq. m, which is scheduled to open in 2021. A long-term construction project on Kronstadt Boulevard - Gavan shopping center (GLA - 18,200 sq. M) was put into operation, however, the rental campaign at the facility is still ongoing.

According to Knight Frank analysts, the popularity of the format is due to the fact that consumers, in the context of saving time resources, increasingly prefer retail facilities in the location of their residence, which directly affects the economic attractiveness of the format: a small shopping center has a faster payback period compared to large retail facilities. ... The concept of a small shopping center, aimed at meeting the needs of the audience for pedestrian accessibility, is able to offer a multidisciplinary comfortable environment for leisure, shopping and entertainment. In the current market conditions, this format will continue to gain popularity among both developers and consumers, thereby creating competition for large shopping centers with an outdated concept focused only on shopping.

SEC as part of TPU

In addition to community centers, the capital's new offer in the coming years will be formed, among other things, at the expense of retail space sold on the basis of TPU. For some projects, the city attracts investors through tenders, while others are ready to take on independent work. To date, investors have taken part in projects of 15 transport hubs, most of which have a trading function. The construction of shopping centers was announced as part of the following transport hubs: Vykhino (GLA - 70 thousand sq. M), Seligerskaya (GBA - 145 thousand sq. M) and Park Pobedy (GBA - 237 thousand sq. M. ) - developer Tashir, TPU Shchelkovskaya (GBA - 137 thousand sq. M) - developer Kievskaya Ploschad, TPU Botanichesky Sad, SEC Botanica Mall (GLA - 27 thousand sq. M), TPU "Khovrino" (GBA - 25 thousand sq. M.). Also, the affiliated structure of the Kievskaya Ploshchad company has submitted an application for an investment package for the Nagatinskaya TPU. The deadlines for the implementation of the announced projects are scheduled for 2019–2022.

Outlets

Changes in consumer preferences with a trend towards reasonable consumption had a significant impact on the development of development in the format of outlet centers. So, by the end of 2019, two outlet centers on Novorizhskoe highway are planned to open at once: The Outlet Moscow in the luxury price segment and Novaya Riga Outlet Village in the premium segment, and in early 2020 it is planned to open the Vnukovo Premium Outlet outlet center on Kievskoe highway. In addition, it should be noted that in the first quarter of 2019, the XL Family Outlet SEC was opened - a re-concept project for the XL SEC on Yaroslavskoye Shosse.

Reconception

Knight Frank analysts note that the campaign of the largest developers to renovate existing retail facilities continues in order to extend the life of their projects and attract new consumers: the Crocus Group developer has begun renovating the Vegas Kashirskoye Shosse shopping and entertainment center, Garant-Invest is carrying out a reconception SEC "Perovo Mall", acquired in December 2018, GC "Tashir" by the end of the year plans to complete work on the rotation of tenants in the SEC "RIO" on Dmitrovskoe highway, Fort Group is carrying out a comprehensive renovation of the SEC "Golden Babylon", the renovation of Moscow shopping centers is nearing completion "MEGA", by the end of the summer it is planned to open a redevelopment project from ADG Group - the cinema "Angara", announced the reconstruction of the SC "Olympic" by the company "Kievskaya Ploschad" (a shopping center is planned as part of the renovated facility).

According to Evgenia Khakberdiyeva, director of the retail real estate department at Knight Frank, improving the quality characteristics of shopping centers is a response from developers to changing requests from visitors - a modern consumer is not interested in visiting a shopping center just to “buy”, because it is easier to do without leaving at home thanks to online shopping and marketplaces. The buyer is looking not only for the product, but also for the intangible potential of the location: impressions, positive emotions, opportunities for self-development. For this reason, the key focus of the renovation is the expansion and filling of zones with different formats. Catering and entertainment, in some objects a large-scale rotation of tenants is carried out. In addition to the above, attention is paid to such details as lighting, improvement and decoration of common areas, the creation of additional public spaces - lounge areas and areas for events of various kinds (master classes, lecture halls, festivals, theatrical performances etc.). Thus, a festival of contemporary art, including theatrical performances, has been announced in the Afimall shopping and entertainment center, glamping with tents and a swimming pool is held in the Aviapark shopping and entertainment center for the second year in a row, the concept of youth space is presented in the Central House of Music: street-fashion stores, Khlebny department store , 21shop.

New store formats

In turn, retailers, as noted by Knight Frank analysts, are opening up in a new conceptual design and expanding their assortment. The Leroy Merlin company has opened two new store formats: the first - from the creative workshop "Idea Factory" on the territory of "ZIL" with an area of ​​1,400 sq. M. m, with a focus on innovation, incl. virtual reality technologies, service, experiments. The second format of the chain is the “city supermarket” in the Columbus shopping and entertainment center with an area of ​​1,200 sq. M. m. IKEA launched the first store in the city - Probnik with an area of ​​7.7 thousand square meters. m in the shopping and entertainment center "Aviapark". The trend towards a reduction in hypermarket space is also consolidated thanks to the adaptation of cross-format projects by retailers. For example, on the territory of Karusel hypermarkets, Hoff furniture and household goods zones will start operating in the shop-in-shop format, the first cross-format object will appear on Novorizhskoye Shosse, and Okay hypermarkets will share the area with retail outlets"Surname".