City escort. Professional escort agency. Ensuring the protection of cargo during transportation: the benefits of services from PSC Legis

© Kidsway

It is a difficult task to take the children to schools, take them home, take the elder to the pool, not be late for the choreography with the younger and not forget about their business. And also not everyone can afford a nanny. But there is a way out. We talked with Anna Filippova, the founder of the Kidsway child support service, the only project of this kind in Russia, which has almost no competitors in the West either.

Anna Filippova

founder of the startup KidsWay

How did you come up with the idea to create a project to accompany children in a big city?

The idea came up in mid-2015 when I was studying in Washington DC. My neighbor then hired a woman for her children, who took them to school and to all kinds of circles. That is, it was not a nanny in the usual sense of the word, but an accompanying one. I did not plan to return to Russia then, but it was this idea of ​​my neighbor that completely turned my life around and made me come back.

At that moment, I did not think about the scale. It's just that a person appeared in the team who made an association with the delivery of children like pizza around the city and said that this should be a huge success in our metropolis. He is now a co-founder of the project. After that, I seriously thought about how large and serious this project can become. I began to study the market, look for competitors. Six months ago, as a result, we found them - however, in America. But they are still more like taxis for children.

Was it difficult to bring the project to life?

It is too early to say that it has been fully implemented. Despite the fact that it works without interruption, we still continue to face certain difficulties. Every day we try to fill our product with new interesting and useful details for parents, which at first glance are not visible, but at the same time greatly simplify the life of our customers. This work is endless. The main thing in business is not to stop, but to continue to develop it.

Are there any analogues of your project in Russia today?

At the planning stage, of course, I studied the Russian market and realized that it was absolutely empty. I did not take into account the bulletin boards on Avito. At the very beginning of Kidsway's existence, many associated us with the Kidsout project. But we have completely different goals. Both projects are in great demand in Russia, but their functions do not overlap absolutely. Unlike babysitting, we only accompany children around the city. With rare exceptions, when the parents are late, our escorts can sit and play with the child for one to two hours. In addition, we are not a bulletin board where parents choose their nanny or babysitter, contact them on their own, and often do not check their documents. These nannies do not bear any responsibility, because the parents do not enter into a contract with them.

Each of our escorts goes through a very difficult check. We personally meet with everyone in advance, check their police clearance certificates, loan debts, fines and accidents, proven experience with children, and much more.

There are no accompanying men in our database. All women - only with Russian citizenship and with experience working with children, aged 38-40 years and older

We introduced such a qualifying qualification because we know that not every mother is ready to entrust a child to a student or young person without pedagogical experience. We have teachers, including those from Moscow State University and MGIMO, educators, teachers, tutors with a free schedule, who manage to combine their main activity with work with us. Most of them are mothers of grown-up children, who know how to find an approach to children of different ages and temperaments.

Do parents communicate directly with the service, and not with the maintainers themselves?

Yes, we remove this headache from them. The client decides any question with the service and with the manager who works with him, and not with the accompanying person. We have developed a clear ordering system for the client, who does not have to independently contact our attendants and discuss the schedule. All organizational nuances are resolved through us.

How exactly does the ordering system work?

Together with the client, the manager draws up a travel schedule for the child for a month or several months. After payment, all orders come to mobile app for accompanying persons who are "assigned" to the order. There are usually no more than three of them in case someone gets sick or someone's car breaks down. Accompanying persons press the button at the moment when they come to the child, and at the moment when they hand the child over to the teacher, coach or educator. Therefore, parents receive notifications about the movements of the child along with the accompanying person, and they remain calm about the logistics of their children.

Accompanying Kidsway with a child

How quickly and easily did Russian parents get used to this type of service, did they immediately entrust their children to you?

At the very beginning, about two years ago, it was very difficult. At first, I spent a long time explaining what our project was about, because people did not understand what Kidsway was. Everyone is accustomed to permanent nannies, but here suddenly there is a completely new service that allows you to do without a permanent nanny and, accordingly, without a huge item of expenses. And of course, initially there was a problem of parents' trust in relation to us and our accompanying persons. But rumors about us are spreading, clients advise their friends and acquaintances about our service. Therefore, now very loyal customers come to us. For example, our very first client, who appeared at the beginning of the creation of the service, is still with us. And that says a lot.

We try to be attentive and responsible to all requests and requests, we personally communicate with each of the parents and are constantly in touch with them. We invite parents to our office to get to know them. We talk about us over a cup of tea, answer their questions. And you know, then they are no longer just clients. They become friends for us, with whom we have a very warm relationship.

Is it possible to organize an escort for two or more children? If so, how is it regulated price policy in this case?

We proceed from the assumption that the accompanying persons have only two hands, therefore we carry only two children at a time.

Even if we are very much asked by large families to put a third child in the car, we are categorically against it, since the main thing in our work is safety.

There is certainly a surcharge for the second child. Because the escort works with two children at the same time.

What is the approximate cost of your services?

Our price is not based on the number of trips. We work only according to a previously drawn up schedule: after all, nine months a year, children have at least an approximate schedule, lessons and studios end at the same time. Therefore, at the very beginning, the client and I draw up a schedule, fill in all routes into our calculation system, and issue an invoice for the month, taking into account the number of trips, the distance between points, the district, as well as the time that the accompanying person needs to spend on working with the child. The cost of our services also includes insurance for a child, boosters and child seats, optimization of all routes.

We charge a month in advance, so in some unforeseen situations, such as storm warnings and thunderstorms, which cannot be avoided and in which the travel time with the child increases significantly, we do not raise the cost. Only in the summer we had a one-time test trip promotion so that new customers could try our service. But since autumn we work only on schedule. For those who want to roughly understand the price range, we have posted examples on the site with prices for Moscow districts, the number of children and the number of days per week for travel.

If several accompanying children are assigned, how do the children react to them? Does it ever happen that children refuse to go home with strangers?

No, we haven't had such problems yet. We have uniform standards for the recruitment of accompanying persons in terms of driving experience, work experience, age, education, and so on. They know how to find a common language with any child. Therefore, we hire only women with specialized education. Their task is to ensure the safety of the child on the road and to look after him, to help him get ready after training, to dry his hair after the pool. Take care of their comfort. Therefore, two or three accompanying persons distribute the schedule among themselves, and the children get used to them. All accompanying persons are instructed by us and they are all welcoming and caring. Consider it like a personal driver.

Where do you look for employees and how do you select them?

Word of mouth, as in the case of clients, also works when looking for our employees. Those who work with us recommend our project to their colleagues at work with the same free schedule or to their friends. After all, so many middle-aged mothers who prefer raising children to work and career have free time and an approach to children. They receive feedback from our wonderful children, call us and are moved by their successes. They are very involved in the work.

As for the selection, it is tantamount to the selection of personnel for serious large companies.

We do psychological testing. In addition, all our accompanying persons undergo special educational trainings, where we observe their work.

We fully vouch for the professionalism and experience of our employees.

How do you promote your project, which has no competitors yet and which itself is not yet very well known on the market?

When you create such a startup, you need to promote it very competently and smoothly, so that fame does not fall on the project overnight at a time when business processes are not yet fully established. Otherwise, you will not be able to cope with the flow and will disappoint your customers. Therefore, we are still naturally increasing our clientele with the help of recommendations and word of mouth, social networks and contextual advertising... We are gaining momentum gradually, but confidently. For example, recently we passed the IIDF acceleration (Fund for the Development of Internet Initiatives - ed.), Received investments from the fund, as a result, they started talking about us in the press: they wrote on RBC, filmed a story on NTV.

Do you have plans to develop new services besides accompanying children?

We have found a great niche and we do not plan to stop there yet. We receive many requests for a franchise from the regions and neighboring countries, so perhaps after a while we will expand our horizons and master other markets. But in general, having studied the market for babysitting services (that is, nannies), I understand that it is absolutely wild. It lacks a system of certification, audits, training, and so on. Therefore, I would work in this direction. Maybe it will be something like a trade union of workers in the children's sector. But now we are not talking about the next two years.

Every major city is visited by many tourists and business people every day, and not all of them are well oriented in this city. As a rule, newcomers have little time, and there are a lot of pressing questions (where to stay, dine, rest after work). Yes, most prepare for the trip in advance: they book a hotel room, develop optimal routes. Most, but not all. And if you take into account that there are about 400 passengers on each train, 160 of them in compartment cars and 36 in SV, there is no doubt that the escort service for city guests will have enough clients.

Range of services

By and large, such a service is a cross between a taxi and city information. Its essence is as follows: a client orders an escort service by phone, say, for 3 days. At the station he is met by a man with a sign on which the client's name is written. The greeter becomes for the agreed period (in this case, 3 days) the customer's personal chauffeur and consultant on all issues regarding accommodation, meals and recreation, offering options that are optimal in terms of price and quality. Thus, the client saves his time and receives the service of the level he needs at an affordable price.

How much can you value such services? Everyone decides for himself, focusing on the price level and their costs. But it is worth considering that the rate should not be too high, for example, $ 20 per day plus gasoline costs. Medium-sized entrepreneurs or business travelers of reputable companies who value their time, are accustomed to some comfort and therefore make up target audience such a service, this figure will not scare away. Moreover, such a fee will not be burdensome for urban firms that do not have their own vehicle fleet, but are striving to adequately accept a business partner.

You will have to spend a decent amount on advertising, and even when it comes up, you should not relax. In such a business, targeted advertising would be ideal. It is not difficult to organize it: you need to print small advertising leaflets with a clear and understandable description of your services, as well as a telephone number and distribute to the conductors with a request to hand these materials to passengers along with the bed. You can additionally motivate the conductors with small commissions, for example, if an order comes from such and such a car, its conductor receives $ 1. But new editions of leaflets will have to be printed regularly.

Another major expense item is driver salaries. It is clear that they will have to pay more than ordinary taxi drivers, because such employees must be able to communicate with customers and possess a significant amount of information. Also, you cannot do without a dispatcher. Most likely, you will have to rent and equip an office and, of course, register a company. All this will require considerable funds, however, the enterprise will also bring significant profits.

To increase the profitability of your business, you can establish contacts with cafes and owners of apartments that are rented by the day - regular customers they will definitely issue a discount.

We provide services for accompanying the elderly to clinics, shops, recreation areas. We will accompany you on walks around the city, as well as on trips outside the city... You can not be afraid for your loved ones, because our nurses always have a first aid kit with them and will be able to provide first aid in any unforeseen situations. We also have in the team strong men, which help to lift and lower a sick person in the absence of an elevator. Give care to people close to you!

Accompanying the elderly for a walk

Our company provides caregivers who are will help your relative walk down the street... Caregivers of the company " Mentor" help an elderly person get dressed, go down the street, get into a car or a walking chair. You you can order a nurse with a personal car, and then your relative can travel around the city with comfort. We will help the elderly person to visit nature, we will conduct a short excursion around the city, we will visit the places in which he wanted to visit. Present a holiday to your loved one. We carry out both one-time walks and with the frequency you need.

Accompanying an elderly person to the theater, museum, concert hall

We will help your relative to attend various entertainment events, help you get ready, get dressed, go down to the vehicle. We will pick you up and bring back from the event... Company "Mentor" will take care of your elderly relative during the entire trip.

Our company has professional guides, you can order a guide to accompany an elderly person.

Escorting an elderly person to the store

We will help the elderly person to visit any store. If this is a grocery store, then we will help you choose good products, we will help you bring them home. We accompany the elderly also to clothing stores, we will help to choose and try on.

You can check the cost of accompanying a nurse with our manager, the price depends on the duration and complexity of the trip. You can find out approximate prices in the section.

Take care of your elderly relative, let him feel young again. Our company "Mentor" is ready to provide 12% discount to all new customers, we also have discounts for regular customers.

The Legis group of companies provides a range of services for the protection and escort of goods. When performing these works, we used the solid experience of specialists, accumulated over 25 years of activity, as well as a rich material and technical base, which allows us to achieve maximum efficiency of the service. Main escort routes freight transport pass through the territory of Moscow and Leningrad regions, as well as the Krasnodar Territory. However, the geography of our services is not limited to these regions, and cargo escort from PSC Legis can be carried out throughout the territory. Russian Federation... At the same time, PSC Legis guarantees maximum service reliability and high responsibility of security guards when escorting goods!

Here is a general overview of this area of ​​our services. From it you will learn about what types of cargo escort are carried out by the employees of PSC Legis, what general structure has this type of security service, you will find information about our tariffs for escorting cargo transportation, as well as what are the advantages of guarding and escorting cargo in Moscow, St. Petersburg, Krasnodar and other cities of the Russian Federation, organized by our company.

Types and features of cargo escorting and protection services

Cargo escorting and protection is a service that is equally in demand, both for individuals and for companies or government agencies. During the transportation different kinds goods are not only at risk of damage, but can also be lost or stolen. Therefore, when deciding to transport goods over long or short distances, it is very important to take care of their safety. It is here that the optimal solution is to order the escort of goods by professionally trained security guards, as well as, if necessary, personal bodyguards for persons accompanying these goods. Such a service will become the most reliable guarantee of the integrity and safety of delivery of your goods to the destination address.

Private security company Legis is one of the leaders in the Russian market of cargo escort services, using the most efficient technologies and an individual approach to the wishes of each customer. Our specialists, with maximum responsibility and reliability, carry out such demanded types of cargo escort in Russia as:

• escorting goods by a cover car (it is possible to use the customer's transport or our company's own escort with aggressive protection);
• escort services for collectors (escort of material values, including armed security of goods);
• escorting valuable cargo, the importance of which requires a special approach to the organization of the trip;
• escort of dangerous and special cargo (oversized, bulky, heavy, trawl cargo transportation) in compliance with all technical safety measures.

To provide each of the listed types of services, we use specially developed programs. Such experience gained over a long period the existence of the private security company Legis, allows you to achieve maximum efficiency and reliability of escort and protection of goods in Moscow, St. Petersburg or Krasnodar.

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The structure of the service for the protection and escort of goods and valuables

The specificity of our services for security escort of goods is that we use A complex approach to the fulfillment of each assigned task. The service consists of an optimal combination of all or some of the components listed below:

• Armed cargo escort... In the arsenal of our employees there are pistols IZH 71, GOR Saiga and several other models of weapons recognized as the most effective in escorting cargo and providing other security services. Note that all security guards have a permit to carry and use weapons (license), undergo special training, observe safety requirements and use the weapons entrusted to them only in exceptional cases provided for by the rules of armed protection of goods.
• Remote control of movement... Employees who carry out the protection of transportation goods regularly inform the dispatcher of the security service about the location of the cargo and the condition of the vehicles. At the same time, communication is carried out using special technical means, including GPS navigation, which provide not only uninterrupted operation, but also guarantee the confidentiality of communication.
• Route optimization. Before proceeding directly to the protection of the transportation of goods, our logisticians conduct a detailed analysis of all possible routes for safety. Naturally, they choose not the shortest, but the most reliable and safest routes, which further enhances the efficiency of the services for escorting goods by the specialists of PSC Legis. It should also be noted here that we provide security for goods delivered to facilities in the Russian Federation located anywhere in the country, where only roads, railways, water or air routes are laid.

An integrated approach to the provision of services for the escort and protection of goods by our employees is combined with the individual fulfillment of the requirements of each customer. Before our specialists go directly to the implementation of the protection and escort of goods in Moscow, St. Petersburg or Krasnodar, the manager of the Legis company conducts preliminary negotiations with the client to clarify his wishes.

At the same stage, the cost of cargo escorting is determined. All calculations are carried out in rubles, and the prices of basic services can be found in the table below. However, in most cases, the price list for the protection of transportation is used only as a basis, since almost any transportation has its own nuances. Therefore, our specialist will help you calculate the exact cost after detailed consideration Your request.

Only after that a contract is drawn up, which clearly and specifically indicates the number of security group specialists, their equipment, a service cost calculator and working hours. We carry out with full responsibility all the points of this document concluded between PSC Legis and the client.

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Frequently asked questions from customers regarding cargo protection: the expert of the Legis Group of Companies answers

In this part of our review, we have selected the most common questions that our clients ask when contacting the cargo escort service. The answers to them have been provided by the responsible specialist of PSC Legis.

1. What does the service include?

After loading, the security guards of our company meet the car, check the seals, sign the act and go along with the customer's car, according to the agreement (private car of the private security company Legis or the client's car). In the event of stops and overnight stays, the guards on duty take turns performing the duties of "watchmen" to monitor the vehicle with the load. Upon arrival at the destination, the act is signed again, after which the service is considered to be provided.

2. What kind of work with the client does the company do?

Our company, like many other security agencies, provides document flow, concludes contracts and, if necessary, bears financial responsibility... In addition, we exercise due control during the trip.

3. What kind of transport is used for conventional or armed escort of goods?

The customer can provide his own vehicle or use a car from our own vehicle fleet. In this case, security will be provided by guards in vehicles with aggressive protection. Moreover, the cargo can be transported both by the client's transport and in our protected cars.

4. What are the qualifications of the employees of PSC Legis?

All vacancies in our company are occupied by well-trained specialists. We employ only 5th and 6th grade guards who are armed. Most of them served in the special forces of the army or other government agencies. Each of them has solid experience in providing services such as escorting valuable cargo, oversized cargo, large consignments of goods and other types of transportation that require special training.

5. Do the duties of the security guards include the protection of the persons who transport these goods (drivers, forwarders)?

Of course, bodyguard services are included in this service. We attach particular importance to this issue. Therefore, in most cases, we offer the customer that our security guard must be next to the person who is transporting and / or forwarding the cargo.

Ensuring the protection of cargo during transportation: the benefits of services from PSC Legis

High responsibility and a combination of an integrated and personal approach in the provision of cargo escort services are just some of the many advantages of our service. Among other features of our offer are reasonable prices for cargo security. When calculating the cost of escorting cargo by security, our specialists always analyze the current state of the security services market. Therefore, the price of cargo escort offered to you will certainly correspond to the average prices for St. Petersburg, Krasnodar or Moscow.

The next important advantage of our services for the protection of goods during transportation is the possibility of long-term cooperation. An agreement for the provision of security services for escorting goods can be drawn up for a one-time escort of goods or have or provide a service on an ongoing basis. Naturally, with regular cooperation, we offer our clients profitable terms, about which you can learn from a conversation with our consultant for the protection and escort of goods.

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