Discounts on shoes begin. Summer and winter sales: comfortable shopping during the discount period. Mid-season sale at Zara

Let me take an expert position in this dialogue. I work with clients as personal assistant on purchases in European countries for 7 years (400 hours or 2.5 weeks - this is only the time I spent in the air at the time of the flights). We are talking about seasonal sales, which primarily means sales at a discount of clothes and shoes, which are held at the end of any season, both summer and winter. I propose to discuss Russian retail, since during this period it has significant differences from European.

Seasonal Sale Rules

If the real purpose of your shopping is to save a budget, then it is seasonal discounts are a real source of savings for the patient buyer. The red tag with the word “Discount” works like magic, and the product marked “Sale” immediately has an audience ready to purchase it. Everything wins here: the buyer is satisfied with both the price and the purchase, and the seller is glad that he sold the stale goods and freed up space for a new delivery.

Sales, of course, are beneficial to all parties to the process, but, as you understand, there are some pitfalls here. Only with a competent approach, the process of shopping at sales can be put to good use.

The first problem that you will have to face is that most often the slow-moving sizes XS and XXL remain, or those models that have not aroused interest among buyers. And if you see an interesting thing that you really need, then do not wait for a sale, since most likely it will not be there by that time. So my advice to you: have a list of necessary purchases at hand and strictly adhere to it, without deceiving yourself in the process of shopping that you "will soon lose weight, and this dress will fit you just right."

The second important advice: during the discount season, sellers have a so-called “ideal buyer”, who is already warmed up by the very idea of taking at least something quickly, until a shopping competitor has formed. The situation itself is impulsive, and a person does not have time to think about such a thing as the justification of the price. Take a few minutes to check reality quoted prices. To do this, you just need to go to the Yandex.Market application via your phone and specify the initial price. It is not uncommon for retailers to inflate the original price in order to entice shoppers with a larger price difference that doesn't really exist. Even if you are lured by the words “90% discount!”, do not be so naive: no one will miss their benefits.

Another important point that can be encountered during the sales season, especially towards the end of it, is the quality of the goods. Pay attention to defects in the fabric or cut, because even if they did not take it for several weeks, subject to a decrease in the price of the product, it is possible that the item has significant flaws.

In this regard, let me give you some advice from an “experienced” shopaholic:

On the eve of the sales start date, monitor the places of your planned shopping in order to buy time and, possibly, agree with the sellers.
Try not to waste time. Be among the first buyers and choose what you really need, otherwise you will have to buy things that others did not need. Do not expect maximum discounts: only those goods that have not been sold for years reach them.
Do not buy expensive items on sales. Plan their purchase for the season and try to use, for example, a discount card, which also allows you to save some money.
Not necessarily on sales, stores get rid of low-quality or bad things. It's just that their commercial appeal is lower than that of those models that were bought for full cost. They may have a less functional cut or a model that is difficult to combine.
Think about whether you really need a new swimsuit at the end of summer? Or is it better to set aside this amount to buy warm clothes for the next cool and longer season?
Each item you purchase (not necessarily during the sales period) should be what you really need. Remember this!

But still, sales and sales sometimes hypnotize us, and then we buy things that then lie uselessly in the closet and create the very situation: the closet is full - there is nothing to wear.

buy only those things that you really like and need, which means they will not be lying around in the closet;
it is better to spend money on quality things, then they will last a long time;
all personal items should decorate you, emphasize your dignity, and, of course, hide your flaws.

It is better to create a wardrobe in which every item of the costume ensemble is a favorite. Then only this fact will cheer you up. You will feel natural and comfortable, which will definitely not be missed by others. Good luck with the sales!

Mid-season sale is a welcome time for those who don't want to buy things at full price and are looking forward to discounts. Usually it is not as large-scale as summer or winter discounts, however, there is something to "profit" from it.

Traditionally, there are two off-season sales: spring and autumn. Retailers need to sell things that people will not return to for at least another six months. Although in Moscow, sometimes, even in July, you have to take a spring raincoat with you.

In addition, due to fast fashion spreading around the world, such giants as Zara, Adidas, H&M almost every week update their counters with more and more new models. In this case, there is a need to empty warehouses for new supplies as soon as possible, which leads to the appearance of off-season clothing sales.

Mid-season sale at Zara

Spring off-season discounts at Zara and other stores of the Inditex empire (except Uterque) in 2016 began on March 30th. The sale did not cover all models, but there was a choice. For example, a coat self made from the most expensive Studio line could be bought for about 6,000 rubles, instead of 10,000. And in Massimo Dutti, discounts on almost all bags (and the bags there are excellent!).

In autumn, the off-season sale will not be until the end of October.

Where else?

In H&M, the sale, one might say, is eternal. There are always a few rails with red sale signs where you can find something good.

And in the Adidas online store, it seems, the “Sales” section has settled forever. And it's great! Leggings with -30%, running shoes with -45% - it's always nice. And it will never be too much :)

Every shopaholic waits with genuine enthusiasm for the time when the winter sales begin. This is not surprising, because the desire to acquire the desired thing, and even save a significant amount of personal funds, is an extremely tempting prospect. Alas, for many sellers, discounts have become a way to cash in on gullible buyers. Stores often make fake sales, luring customers with a banal deception. That is why it is so important to find out when the winter sales really begin and when you can buy the right product at the lowest possible price.

passion for saving

For some buyers, the sales season has already become a kind of fetish. For them, it is important not what they buy, but what they do it massively and economically. The very fact of receiving real benefits encourages many to shell out for unnecessary thing. There is nothing surprising in this, because each of us has a dizzying eye from the price fall, the main thing is not to make a mistake and, in a fit of passion, not to fall for the tricks of cunning marketers.

So when does the winter sales start? In most European countries, the discount season takes place under the auspices of state control. So both stores and customers know when the cost of goods will be reduced. Such a measure helps to prevent dumping and artificial loosening of the economy.

In our country, alas, there is no such practice yet, and therefore sales, the time of their beginning and end is the lot of store owners. Those, in turn, are guided by global trends or act at their own discretion.

Two stages of winter sales

Now let's figure out when the winter sales start. Their first stage starts in mid-December. This period is the time of Christmas and New Year's Eve preparations. Buyers willingly part with money, buy gifts, outfits, prepare for winter and the festive table. These first sales are more nominal. Sellers can make a slight discount on their product, but the difference with the usual price tag is unlikely to exceed 10-15%.

Besides, not in all countries it is customary to celebrate Catholic Christmas, for which the West prepares so zealously. On the territory of the post-Soviet space, the New Year celebration is more quoted, so significant discounts cannot be expected until December 31. This statement is relevant in any city of our country, and primarily in Moscow. When do winter sales start in the capital and regions?

Usually from mid-January, closer to February. Retail chains are trying to sell everything that did not go away during the holidays, to free up space on the shelves for the new season. The most profitable purchases will be in the middle or end of winter.

Fake sale

Not always tempting discounts are a really profitable offer. Enterprising merchants very often deceive buyers by organizing false sales. There are several mechanisms for misleading consumers. This happens especially on New Year's Eve.

A few weeks before the announced days of discounts, entrepreneurs deliberately increase prices in order to “pamper” buyers with promotions afterward. Thus, consumers at best buy products at a standard price, and at worst, it will cost even more than usual.

Another way to lure the consumer is to make discounts on a limited list of products. Often these are slow-moving items from the assortment of the outlet, outdated or even marriageable goods. Such techniques help to attract a buyer once, but it is unlikely that the client will become a permanent one in the event of such frauds.

We buy cheap!

Experienced shopaholics can quickly determine where and when sales begin. Helps them in this mainly periodic monitoring of prices in their favorite stores. When the sale of winter clothes, shoes and other products from this category begins, you should not put off the purchase for a long time. The fact is that the most popular sizes are sorted out first. Clothes and shoes for people with average parameters will disappear from stores almost immediately; it is not worth expecting that the most common goods among buyers will stay in warehouses for a long time.

Waiting for an even greater price reduction is possible only for those who are suitable for slow-moving shoe sizes (very small or very large). Sellers usually make sales in several stages. And if the first discount is 10-15%, then a mass sale is already taking place at half price, and a total sale promises the buyer a reduction in the amount on the price tag by 65-70% of the original cost of the goods.

Sale in the country's main department store

TSUM is a real Mecca for true shopaholics. This department store has been in existence for over a hundred years. And there are almost as many sales going on here. This trading floor the largest in the territory of modern Europe, here are the best world brands that are produced by the most famous companies. Shoes, clothes and accessories from Alexander McQueen, Burberry, Fendi, Givenchy, Prada and dozens of other design houses beckon and attract lovers of a beautiful life.

Following world traditions, fashion boutiques also arrange large-scale sales of old collections. When do the winter sales start at TSUM? Usually, from mid-December, the numbers on the price tags gradually decrease, but the peak of the discount is reached after the end of the holidays. During this period, you can save up to 70% on the purchase of branded coats, dresses and blouses.

Fashionistas and fashionistas take note

Another store that all shopaholics want to visit (especially during the sales season) is Zara. These are points of sale of fashionable men's, women's and children's clothing, shoes, underwear and accessories of our own production at quite affordable prices. hallmark brand is stable high quality products.

It's no surprise that shoppers always look forward to sales, during which they sweep all the goods off the shelves. However, not everyone knows when the winter sale begins at Zarya. The point is that this commercial network not too often satisfied with the days of discounts and the release of counters from stale goods. Usually it is two or three weeks in mid-January. This event is not announced, and customers and fans of the brand will learn about discounts during a direct visit to the store.

Closed club

Many stores and chains encourage their loyal customers, and therefore warn their customers in advance about when the winter sales of clothes and other goods begin in their outlets. Members of loyalty programs and club card holders will be the first to know such information, because they will be able to buy products with good discounts.

To keep abreast of events taking place in your favorite store, you should contact sellers or managers, they also issue discount cards to regular customers. To do this, it is usually enough to make a purchase for a certain amount, after which the client automatically becomes a member of the loyalty program. This will bring him a number of benefits and advantages:

participants in such programs are the first to be informed when the winter sales of shoes and clothing begin;
the card makes it possible to receive goods at a lower price, even if there are no discounts in the store at the moment;
customers can accumulate points for their purchases and use them for subsequent payments.

Almost all stores have a multi-level loyalty program. The discount for the client grows depending on the amount for which he has already purchased the goods in this point of sale, or how long he's been a regular customer.

Discount Glossary

There are also many stores that have permanent sales, but not all of them have the same principle of working with customers:

a discount is a point of sale of products with a simplified service system and an elementary design of the trading floor;
a discount center is a large store where manufacturers bring unsold balances past collections;
stock stores work on the same principle, but defective products and products that have lost their presentation are also often found here;
outlets - networks that initially sell inexpensive products.

On the eve of the upcoming holidays, we wish our readers good discounts and successful purchases!

When do clothing sales usually start? Sincerely, Julia.

Fashionistas often worry about when summer sales begin, or vice versa winter sales. After all, this is a great opportunity to buy your favorite thing at a much more pleasant price than in the high season. But how not to miss this event?

In fact, the stores do not have a single deadline for the price reduction to begin. Dates are influenced by the remaining stock of the collection, its popularity and other factors.

Summer discounts

But still there are certain periods when you can expect discounts. In the summer, this is usually the second half of June to August.

It should be noted that some brands carry out sales in several stages. The first wave is in June. Discounts at this time are minimal, do not exceed 30%. However, they should not be ignored. After all, right now there is a great chance to find the right basic thing or an eye-catching dress. Popular sizes sell out quickly, so the next wave of price cuts will be pretty limited.

Some brands have specially allocated places in stores, the so-called corners, for the remnants of past collections. There you can find things at a discount and not in the season of sales.

In early July and until August, the second stage begins, discounts reach 70%. Now there is a chance to get a stylish new thing at a very nice price. But to find something worth the right size, you have to work hard. In some stores, sales are held in one stage, and begin just in July. Discounts from such brands immediately maximum.

Information about sales in the shopping center

Black Friday

In the last week of November, it is worth getting ready for the first discounts of new collections. In all stores, the so-called "Black Friday", and in some the sale starts on Thursday, opening hours are increasing. Do not miss the opportunity to buy "your size" of the clothes you like at a discount.

Discounts in winter

If you are interested in when the winter sales begin, then you should be on the alert by mid-December. The decline in prices may continue until mid-February. unified system shops, as in summer, no. Some provide discounts early, others seek to squeeze more out of the hype before the New Year. Therefore, it is necessary to follow your favorite brands.

How to find out when a sale starts

What to do in order not to miss the long-awaited moment? Stores are often reluctant to provide information about such events. In some brands, without any prior announcement, the windows are changed overnight. You can find out about the beginning of discounts only by coming to the store.

To avoid this situation, it makes sense to get a loyalty card. Of course, this applies primarily to favorite brands. Sometimes such cards are issued simply upon request, in other cases a purchase for a certain amount may be required. But the cardholder gets an advantage not only in the form of discounts upon purchase. He can be informed by phone about the dates of the sale. Just remember to leave your number. In addition, some stores practice closed sales. They are carried out exclusively for regular customers and before a massive price cut. So there is a higher chance of finding a good thing in your size.

Most brands have their own websites. On them you can get acquainted with the collection, as well as subscribe to the newsletter. Then information about the start of discounts will be sent to your email. If you have already tried on the set and decided on the size and color, then it is better to place an order through the online store.

How to make shopping fun

During the sales period, it is easy to lose your head, because the shop windows beckon with tempting offers.

In order not to regret the wasted time or money later, you should follow these simple recommendations:

The most important rule - before going shopping is to make a list of necessary purchases. During low prices you can get carried away with the study of the range and forget about the really necessary.
It is worth planning a budget: how much is allowed to be spent on essentials and how much is left for spontaneous decisions.
The selected item must be carefully inspected before purchase in order to notice a possible defect.
It is recommended that you carefully examine the contents of the shelves. Due to the large number of people, the right size may not be in the right place.
It’s not worth thinking about the thing you like for too long. If you postpone it even for a short time, then it is quite possible that someone else will like it.
If there is any doubt that a thing is suitable, you need to critically examine yourself. You should not completely trust the opinion of sellers or girlfriends, you need to focus on your feelings.

Nice shopping clothes

To make shopping a pleasure, you need to take care of the right clothes. This is especially true during the sales period, when shopping is likely to take a lot of time. It is worth planning your route so that you have the opportunity to take a break, for example, drink tea in a cafe or have a snack.

The main requirement for clothing is that it should be comfortable, loose enough, and easy to take off. Things with intricate locks and ties are best left for another occasion. After all, even if the plans are to buy trousers, it is possible that you really want to try on a pretty blouse as well. Therefore, the entire set should be fairly easy to remove.

Shoes should also be comfortable. It is best to choose a pair without heels. At the same time, it is worth wearing slip-ons, and not sneakers or sneakers, because then you won’t have to mess with laces.

If you need to choose shoes for certain trousers, then it makes sense to go to the store in them. In different models of shoes, the proportions may vary slightly, without trying on this cannot be seen.

It is recommended to wear a minimum of accessories to the store. A watch or bracelet of the original shape can leave a hook on a new item during the fitting process. Large earrings are also able to cling to fabric. Moreover, bright decorations affect the appraisal of the thing used. And if you take them off, then there is a risk of forgetting them in the booth.

There are not very many requirements for the bag. It is undesirable for this accessory to be large, as it will restrict movement. It is best to choose a medium bag, roomy enough to fit all the necessary things. Lovers of small handbags can limit themselves to a miniature clutch. All the same, the store will pack the purchase in a branded package.

Makeup when shopping is appropriate minimal. War paint can stain the item chosen for fitting. Hairstyle should be done with which is comfortable. Long hair is recommended to be collected in a bun or braid so that they do not interfere.

Shopping is a great way to relieve stress and cheer up. But it also needs to be approached correctly. Make a plan, choose the right clothes and, of course, follow the summer and winter sales.

Thus, in order to profitably purchase clothes in the summer season, it is worth going to the store in mid-June.

It is worth considering that at such a time, discounts range from 10 to 20 percent, but the range of goods is large, so this is a good time to buy those things that you liked in advance. The hottest discount season is at the end of February in winter and, accordingly, at the end of August in summer. At this time, the discount reaches 80 and even 90 percent. However, the choice of goods is very limited, only some unpopular sizes and models remain. But even during this period of the year, with a successful combination of circumstances, the purchase can be successful.

Seasonal discounts are not the only way to purchase goods at a reduced price. V last years in Moscow have become relevant. Off-season discounts are not so popular and therefore immediately start at fifty percent of the original cost of the goods. Here, the liquidation of collections of autumn clothes usually takes place in October, while you can enjoy shopping in the spring with discounts in April.

A separate moment for people who need savings or do not want to overpay are sales. In Moscow, one of the most famous and popular types of sales are. They start a little earlier than seasonal ones in the cold season, last a shorter amount of time.

Sales and discounts are a great opportunity to replenish your wardrobe with fashionable, interesting and designer items.

Such discount seasons usually start in mid-December and end by the last days of it. Sales for the holiday of the Defender of the Fatherland Day or the Day of March 8 are also not uncommon. It all depends on the type of store. For example, in cosmetics and perfumery stores, these holidays will not pass without a trace, while clothing stores may ignore this time. Preparations for September 1 will not go unnoticed in children's clothing and footwear stores, stationery stores.

In general, the season of discounts and sales varies slightly depending on the type of store. In order to save on purchases, you need to decide in advance on the things that you would like to see in your wardrobe and plan a trip to the store. On sites shopping centers and company stores posted information about the season of discounts, sales and other interesting events. Do not be lazy and find information about the product or store you are interested in, decide on the size of discounts and their value.