Reebok classic comparison of original and fake. Reebok's new logo lacks style and sophistication, and is very visually weak, not to say "sucks."

Reebok classic were invented in 1983. This is the first genuine leather running shoe ever made. The model is suitable for both men and women.

The difference between the original sneakers and the copy

You can distinguish the original sneakers from the copy by the following details:

• Box
• Numbering
• Paper label
• Side patch
• Perforation
• Lacing eyelets
• Logo
• Uvula
• Sole
• Sneaker shape
• Thick insoles on which you can see logo, brand and sticker with a barcode.

Box

Box The original Reebok Classic sneaker is ribbed and has the brand logo on each side.

Sneakers Information placed on the outside of the box, matches the data on the labels in sneakers. vendor code can be checked in a search engine. Search result there will be photos of sneakers identical to the model in the box:

Original paper label

V original pair sneaker paper label attached to left sneaker and contains a list of the company's activities and the constituent components of the product in several languages. Copy label attached to right sneaker and does not contain only the logo.

Production

Genuine Reebok products produced in Italy and Germany but mostly in Vietnam, India, Indonesia, China and Korea... The copy and original compared in this article were made in Vietnam.

An external difference that immediately catches the eye is Colour products. Black color copy more like blue... In the rich assortment of original products, the dark blue color exists separately.

Today Reebok is one of the biggest brands along with adidas, Nike and Puma. Once upon a time, in the distant 80s, it was even more popular than its competitors. The company has made its mark in pop culture with tennis, gym and basketball shoes, as well as celebrity collaborations. Reebok has collaborated with Thierry Henry, Jay-Z, Victoria Beckham and many others. The brand was a sponsor of football clubs, the NHL, worked with the Russian Olympic Committee and the UFC. We will tell you how the history of the British manufacturer of sports shoes and clothing has changed over the years.

Joseph William Foster

Reebok's roots go back to Bolton, England. There, in 1890, Joseph William Foster developed the first shoe spikes. He got a job in a small workshop above his father's pastry shop. Joseph handcrafted athletic shoes for the best runners in his area. The business began to generate income, after which the inventor founded J.W. Foster. As his sons grew up, Foster added "and Sons" to the title. He opened a small factory, Olympic Works, and gradually became known for running pumps. British athletes competed in flag-embellished shoes. Among them was Olympic champion Harold Abrahams, who won the 100m sprint in 1924.

The next stage of the company's development began in 1958. Joseph's grandchildren Joe and Jeff, who continued the family tradition of making athletic shoes, decided to slightly change the brand. The brothers renamed it Reebok, launching the new Mercury model. Interestingly, the name is associated with South Africa. It comes from the word "rhebok", which in Afrikaans means "roe antelope" and is correctly spelled as "rhebuck". Even more interesting, Joe won Webster's vocabulary in athletics competitions during the war. It was there that he saw this word. He originally wanted to register under the name Mercury Sports Footwear. However, after the brothers failed to do so, Foster gave the agent a list of 12 names. Reebok has selected all of them.

Reebok classic

Despite the new strategy, the brand hasn't been popular for 20 years. Only in 1979, when the shoes of the British company were brought to international exhibition sneakers in Chicago, spotted by Paul Fireman, an American sports equipment salesman. He worked with team sports and negotiated a licensing and distribution agreement for Reebok in the United States. Later that year, Fireman introduced three new $ 60 models to the market. Profit from the line was $ 1.5 million. Three years later, the first women's shoes... So the heyday of the corporation began.

The Reebok Classic's starting point is the introduction of the Freestyle aerobics shoe. Originally released in 1982, they marked an important step towards the creation of women's athletic shoes. This detail is especially important, since at that time there were no good suggestions in this category. The Freestyle Hi made a splash with its leather construction, padded lining and ankle straps. By 1984, sneakers accounted for half of Reebok's sales. Two years later, popularity reached a new peak, after the launch advertising campaign Life is Not a Spectator Sport. By encouraging women to play sports in a fast-paced, healthy lifestyle, the company has created a new generation of sneaker fans. In New York, the model became known as the "5411". The thing is, the sneaker was priced at $ 54.11 after tax. With rappers like Redman and DMX featured in 5411 songs, Freestyle's middle name hit the streets.

At that time, the brand was releasing hits one after another. Along with Freestyle, the iconic Classic Leather was created in 1983. They are recognized for their simple design compared to other running models. The shoe included Bi-Density Shock Protection System for stability and perforation for better breathability. They were also made from leather. White Classic Leather has become a classic for all time. They remain so today.

Then the Newport Classic (NPC) and Ex-O-Fit were introduced, which were similar to the Freestyle but intended for men. In 1985, another iconic cross-training Workout model came out. Sneakers have become a functional workout shoe for the gym. They were distinguished by the H-shaped lacing fastening. Club C 85 was also added to the collection of classics. At the same time, the logo in the form of the British flag began to be replaced by a new symbol - a vector. This was due, among other things, to the ban by the UK government to use the flag for advertising purposes.

Reebok Classic later created the Retro Running line to reinvent popular styles from the past. Introduced the GL 6000, a lightweight running and workout shoe. The 1990s saw the release of the Ventilator, the DMX Run with the latest DMX technology, which is an air capsule, and of course the iconic Reebok Pump with an air boost system. InstaPump Fury followed. Today, almost all of the listed models are participants in collaborations and reprints. There were also quite a few new ones, such as Sole Fury, Aztrek Double, and Iverson Legacy. They were inspired to one degree or another from the brand's archives.

Reebok Ambassadors

The last decade of the 20th century has been both challenging and exciting for the company. She took important steps into the basketball market by signing with Shaquille O'Neal and launching the Shaq Attack sneakers. Unfortunately, the design of the line was not suitable for potential buyers, especially teenagers, as the trend at the time was leaning towards black sneakers. Another important deal was the deal with Allen Iverson, who played for the Philadelphia Seventi Sixers in the 90s. Together they released models such as Question and Answer.

There were also other athletes, including football players Ryan Giggs and Thierry Henry. Tennis player Venus Williams signed a contract with the brand after winning Wimbledon and the 2000 Summer Olympics. Reebok later obtained the rights to manufacture and sell both genuine and replica National Football League clothing and footwear. He was the official footwear supplier for Major League Baseball and produced the EDGE Uniform System collection for the National Hockey League. When it comes to the music and fashion industry, the brand has done well here too. She has worked with Alicia Keys, Kendrick Lamar, 50 Cent, Jay-Z, Travis Scott, Gigi Hadid and other stars. Let's not forget the scandalous and outrageous MMA fighter Conor McGregor, who brought the brand an army of new fans.

Rapper Oxxxymiron (since 2016), actress Ravshana Kurkova (since 2018), UFC champion Khabib Nurmagomedov (since 2017) have been the face of the Reebok brand in Russia.

Reebok and UFC

In 2006, the company was acquired by adidas. The deal amounted to $ 3.78 billion. As a result, the German brand became the official clothing supplier for the NBA. Nearly 10 years later, Reebok was named the main sponsor of the UFC - the Ultimate Fighting Championship, an organization that hosts MMA fights. The agreement was based on the fact that 500 fighters would wear the British brand. It meant that Reebok would become the exclusive representative of the UFC and its athletes around the world. It is the largest partnership signed by a professional combat organization in 21 years of history. The contract is concluded for 6 years.

By 2017, some clauses of the agreement have changed. Under the new structure, athletes with three or fewer fights in the UFC will receive a $ 3,500 Reebok scholarship per fight, while athletes with four or five fights will receive $ 5,000. Previously, both of these categories were included in one sponsorship tier that generated $ 2,500 in revenue. This was due to the fact that many of the participants were not happy with the amounts. They claimed to have received much more from their personal sponsors.

Reebok crossfit

In the new millennium, the company has decided to gradually abandon team sports. She began her return to fitness. In 2010, a deal was made with CrossFit, a fitness system created by Greg Glassman. It consists of strength and endurance exercises - aerobics, gymnastics and weightlifting. The company also hosts CrossFit Games competitions.

As part of the project, it was decided to conduct CrossFit trainings in parks, shopping centers and gyms fitness clubs. You can get to them completely free of charge by appointment. Classes include yoga, crossfit, running, functional training and more. In Russia, events are held in Moscow, St. Petersburg, Abakan, Adler, Vladivostok, Yekaterinburg, Kazan, Krasnoyarsk, Krasnodar, Novosibirsk, Nizhny Novgorod, Obninsk, Orel, Perm and other cities. Full list available on the website and in official groups social networks... The schedule can be found there.

The Reebok and CrossFit partnership began with the release of the first CrossFit Nano shoe. They are designed to support athletes in all disciplines including gymnastics, weightlifting and running. Every year the brand works to improve the design.

One of the main features of the first Nanos was the spacious construction, as well as the U-Form technology, which helped to create custom-sized shoes more efficiently. Subsequent models received new features such as a protective layer in the outsole to prevent wear. The double insert assisted in forefoot cushioning and heel stabilization.

The Nano 3 has been fitted with DuraCage in the upper area for more protection. In addition, an overlay has been added to the breathable mesh to prevent abrasion and heat build-up. In the fifth version, the mesh was supplemented with Kevlar reinforcement. The seventh model was updated with NanoWeave upper technology, and the eighth CrossFit Nano, released in 2018, used the Flexweave innovation. At the moment, there are already the ninth sneakers. In addition to footwear, clothing is produced: shorts, leggings, trousers, T-shirts, sweatshirts and socks.

However, the brand is now changing its logo at the same time as changing the company's business model, and encourages everyone to play sports. As it became known, the company's management decided to expand target audience brand, and if earlier Reebok produced clothing mainly for professional athletes, now all attention is directed to creating fitness clothing that ordinary people do.

Already, when visiting the official Reebok website, you can see a new favicon (a small icon in front of the site name, located on a tab in the browser) next to the site name.

A new element of the Reebok logo is the delta, which symbolizes the three main stages of an athlete's development - physical, social and mental. A person goes through these stages, going beyond his capabilities.

“For 30 years we have successfully created equipment for athletes in every imaginable sport, but we have not been able to create something that will inspire ordinary people move forward, reveal your potential and conquer new heights. This is not just a logo, it is a symbol of change, it is a lifestyle, an invitation to take part and open yourself from a new side, to go beyond your capabilities. Leading active image life, you not only get physical benefits, sports also affect the person's relationship with others, ”says Matt O“ Toole, the company's chief marketing officer.

Surprisingly, this is only the second full-fledged logo change in more than a century of the company's history - Reebok has not changed its logo - two parallel lines crossed by a third, since 1986.

In the new logo, the same three lines, only now in red, are connected to each other. You may have already seen the delta in the Reebok Crossfit clothing line, and starting in March, the new symbol will appear on all products of the brand.

Well, let's hope that changing the logo and brand concept in general will help increase sales, which have dropped significantly lately.

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So many experts reacted rather harshly about the new image of the logo of a well-known trademark. But let's face it, the Reebok logo has never been cool or cool. Back in the 80s, this trademark was considered a fairly cheap brand, in which clothes were worn mainly by teenagers and schoolchildren. And the logo only emphasized this.

You always look less cool in Reebok branded clothing (at least not as cool as Nike, Puma, Adidas, etc.), but quite passable for sports. Perhaps, the attitude towards this brand can be compared with fast food: you understand that this is not so hot, but, nevertheless, you are happy to buy and absorb it every day.

1980s

Were in the history of the Reebook trademark and much better days. Looking at the evolution of the logo, let's look at the versions that were used between 1986 and 1998.

The early logo really worked, which is understandable today when we compare it to what we see today. Great typography was a solid foundation for a good logo style, which took off in 1996 and has been quite successful for about a decade. But, in 2006, the logo was suddenly and radically changed.

Year 2006

2006 was the year of a dramatic change in the logo, namely its typography. Perhaps not everyone liked it, but it still had character, sharpness, style, originality, drive, impulse….

Technically, what you see above is most likely not the entire logo. Many experts believe that there was also a full version of the trademark, which for some reason did not see the light of day. Why? Probably because the entire history of the Reebok logo is a graphic picture of indecision and chaos in design.

Looking at the evolution of the logo from a typographic point of view, everything after 2004 looks pretty weak. Simple, sans serif fonts look tasteless. No, in no case will we say that such fonts are not suitable for identity in general. But as a corporate identity for a sports brand, it looks kind of sour and dull.

Hello 2014?

Rebook's latest corporate strategy introduced trade mark also a logo-sign, which, in our opinion, looks more like the logo of a bank, or any other investment, insurance or legal company. In some ways, it even resembles a religious symbol - an occult, sacrificial circle or something like that.

And again: it looks boring, not to mention the fact that the logo sign does not at all harmonize with the typography used in the logo.

To reduce the degree of criticism, we admit that this sign will probably work well in promo videos - if it is increased or, on the contrary, cut off, as well as on T-shirts and T-shirts.

In general, not everything is so bad, especially since Reebok itself seems to be quite happy with its new corporate identity... The company probably hopes to tweak it a bit in the future, and compete with more fortunate players in the sportswear market.

It is not known what the "powerful" companies were hoping for by adopting the new logo image, let's hope it was not the only idea, and soon we will see a new, much more successful, feature from Reebok.

It's fair to say that this red pyramid-shaped thing could have looked much more interesting in conjunction with a completely different style of font. But what we see now is simply boring by God.

This is just our opinion, perhaps Reebok fans will disagree with us.

The history of the legendary brand Reebok dates back to 1895. The official website is reebok.com.

The origin of a legend.

The emergence of one of the oldest brands was fueled by the common human desire for comfortable running shoes. It was she who was so lacking in a resident of a small English village - Joseph Foster.

At the end of the century before last, Joseph joined the running club. There were no shoes that made it possible to comfortably do what you loved. Even professional runners had a hard time getting the right footwear for their sports.

That is why, Joseph, who has the profession of a shoemaker, made himself comfortable shoes for his favorite hobby. For the best grip on the ground, he attached several small studs to the outsole. The history of the world famous sports brand began with these running shoes.

At the beginning of the twentieth century, Joseph Foster established the production of spiked running shoes and gave his company the name “J. ‘W. Foster & Co ". Shoes were made to order according to the measurements taken from the athlete's feet. Athletic shoes instantly became popular at the running club where Foster was a member. Amateur athletes wore studded shoes for all competitions.

In 1906, in connection with the birth of his sons, Foster renamed his company to D. W. Foster & Sons "(J.W. Foster & Sons).

In 1909, Foster came up with innovations that helped him make the firm unique in England:

• He came up with a kind of size scale. Now, an athlete who wished for shoes from Foster did not need to personally come for fitting. It was enough to send the master a sheet of paper on which the contour of the foot was outlined and all the necessary measurements were indicated;
• Joseph Foster has created shoe collections for different types of running. For example, for athletes involved in hurdles, the company offered boots with spiked heels. Shoes with ankle straps were designed for trail running. There were also collections of sports boots for indoor activities, for mid-distance running and so on.

In 1924, in sports shoes from “D. W. Foster and Sons ”, famous runners K. Model and K. Abraham compete at the Olympics in France. After the competition, the athletes admitted that it was these shoes that allowed them to run faster. After this incident, Foster's company became popular with athletes.

By the beginning of the 30s, the firm “D. W. Foster and Sons ”was recognized as one of the best in the UK. Now, in addition to running shoes, Joseph Foster's Olympic Workshops factory produced boots for rugby players, hockey players, boxers, football players and cyclists.

In 1933, Joseph Foster passed away. The business was continued by his sons, who expanded the company and strengthened its leading position in the UK.

However, the most innovative ideas and conquest of the global sporting goods market belongs to Foster's grandchildren - Joseph Jr. and Jeffrey.

"African antelope".

In 1958, the company was renamed Mercury Sports Footwear in conjunction with the release of the new Mercury sports shoe. But in 1960 the company changed its name again. It is now called Reebok. This name Joseph and Jeffrey Foster found in the dictionary, and it meant an African antelope with sharp horns. Despite this frequent name change, the company continues to produce some of the finest athletic shoes in Europe.

In 1979, thanks to the enterprising Paul Fireman, who became the official distributor of Reebok, the company's sporting goods appeared in the United States.

From 1986 to 1988 the company was actively developing and expanding. Now it can compete with the largest American brand Nike, the history of which can be found.

In addition, during this period, the company begins to produce not only shoes. Clothes and all kinds of accessories are on sale.

In 1991 the Russian branch of the company appears.

Logo.

The famous Reebok logo, in the form of a vector, did not appear immediately, but only in 1993. At this time, in the UK, a law was approved to ban advertising of the national symbols of the country, which was the previous logo of Reebok.

Absorption.

In 2005, the company was taken over by the German brand. This takeover proved to be beneficial for both parties, as more than a hundred billion dollars were saved in the first three years of coexistence alone.

Reebok's iconic inventions.

Freestyle.

In 1982, during the aerobics craze, the Freestyle sneaker appeared, designed specifically for women. The sneaker was released in two flavors. The most popular are high-top sneakers with two Velcro fasteners. Also, this type of footwear was distinguished by a bright color - in addition to the traditional black and white colors, the line included models of red, blue, and yellow colors. Freestyle sneakers are still in production today.

Pump.

In 1989, the firm introduced sneakers with airbags that were inserted into different parts of the sole. This technology, called "Pump", has allowed the creation of athletic shoes that adapt to the characteristics of the foot.

Big failure.

In 2009, Reebok released new collection sneaker "EasyTone". The sneakers had a peculiar structure, creating a weak effect of foot instability, due to which the tone of the gluteal muscles and calves increased. The ad for the sneaker promised a perfect figure even after a normal walk.

However, in 2011 there was a big scandal. Many customers complained about the company - the sneakers did not contribute to the improvement of the figure. As a result, Reebok had to pay compensation to consumers - $ ¼ billion.

Reebok today.

The company, even being a part of Adidas, continues to actively develop. Today, it has shoe production in more than 15 countries around the world. And Reebok sportswear factories are located in 50 countries.

Fans of the brand continue to appreciate not only innovative technologies, but also the traditional quality laid down by the founder Joseph William Foster.