Four easy ways to create stunning Flash presentations. Creating flash presentations How to create a flash presentation

Many marketers use desktop applications such as PowerPoint to create videos and presentations. However, they do not like to experiment with animation and prefer to do everything the old fashioned way.

Perhaps this is due to the likelihood of technical problems. However, animated presentations are much more engaging than classic ones, making it easier to convey complex concepts. Another plus is that they are better remembered.

To create animated videos and presentations, it is not at all necessary to own professional programs such as 3D Studio Max, Maya or Adobe After Effects. It is much easier to use straightforward online services.

The presentations created in them are easy to share online, they can also be downloaded as a video file that can be played without problems on any computers and mobile devices.

How to make a video presentation fun and effective, we talk about in the article ““.

Below, we highlight the 5 best online services for creating animated presentations.

1. GOANIMATE

It doesn't matter if you are confident using your computer or are still getting lost at the sight of the Windows navigation menu. If you know how to use a mouse and keyboard, then easily create a professional animated presentation in GoAnimate.

This service allows you to create videos using ready-made templates, background music and animated characters.

GoAnimate is a lot like PowerPoint. The tool can be used to create short videos, marketing demos, YouTube videos, and of course animated presentations with interesting characters and branding elements.

https://youtu.be/9S3FlqB4-gs

Finished projects can be downloaded, uploaded to YouTube or another program for preparing presentations. To use GoAnimate, you need to subscribe to a paid subscription for at least a month. A free demo version for 14 days is also available.

2. WIDEO

Creation of flash presentations at a price of 30,000 rubles, like any other advertising campaign is ultimately created to inform its potential customers about the services provided by the company and to make a profit. It directly depends on costs. Traditional advertising is a very expensive and costly pleasure without a guarantee of effectiveness, therefore today electronic or computer visualizations take an increasingly important place in traditional marketing.

Low-cost multimedia development yields the most effective results. Compared to the traditional one posted on information platforms, it is a very democratic way to promote your product on the market, since it is available to almost everyone. This is a very beneficial and easy to use form; and at the same time, professionally performed work - for example, slide show design - can become a decisive argument in the competition for a leading position in the market. She works for the image of the company and the promotion of its brand. This happens when successful developments become the hallmark of an organization or a project, as well as when it decorates the customer's participation in exhibitions, giving additional opportunities to persuade customers.

This is a fascinating creative process in which, as noted above, the client himself can actively participate, however, in order for its production to end with the birth of a successful product, the help of a professional is needed. To convince you of this, we invite you to take a look at our portfolio, which will allow you to see examples developed by our team members.

Multimedia 3D renderings and slideshows

Creating an interactive flash presentation is a complex technological process, but that's why they are good Computer techologies that at a relatively low cost they give great opportunities for slide show. In the past, making advertising albums was expensive with very limited abilities. V last years 3d visualization has become a serious help.

The main arguments in its favor:

• This is an important and crucial moment in promoting your product or service on the market.
• A slideshow promoting your company, product or service brings you closer to your potential partner or customer.
• Allows you to be modern and progressive.
• You can make it one day, and then transform it into a company record on which its history will be based.

For examples of works made by our studio, see the Portfolio.

1. Flash presentations look more attractive than regular ones. People pay more attention to flash presentations due to their dynamic elements.

2. You can add animation, interactive photo gallery, video, music, etc. to a flash presentation. Instead of just showing an image of the product, the presentation can be voiced and the necessary information can be easily explained. Flash also makes it easy to control volume and other interactive presentation functions.

3. When you need to convince potential customers, a picture of the product is clearly not enough. With the help of a flash presentation, you can communicate effectively with target audience showing her all the details of your company: infrastructure, goals, catalogs, details of a product or service, etc.

4. Flash presentation can be easily added to the company website, as well as post it on media platforms and in social networks where potential consumers can see them.

5. A flash presentation will help clients choose what to learn first. Watching traditional presentation, they will have to spend valuable time to watch it in full, without a chance to miss information that is not interesting to him. Therefore, there is a possibility that they simply will not watch it to the end. By ordering a flash presentation, you will avoid this risk.

Areas of using flash-presentations

There are many areas in which flash presentations are used.

1. Flash presentation will help to demonstrate to clients the goods or services of the company. With the help of a flash presentation, you can show in detail the USP (unique selling proposition) of a product or service and convince potential buyers of it.

2. Flash presentation will help train staff. If the company is large enough, when recruiting new employees, it conducts special trainings or films training lessons to teach them all aspects of the work. But why waste valuable human resources or shoot an expensive video course if you can just order a flash presentation? It is affordable and handy tool to train new employees.

3. Flash presentation will help to present a company or its product at various exhibitions, seminars, etc. A flash presentation will not only complement and enhance the effect of the words of a company representative, but can also completely replace it.

4. Flash presentation will help to convince partners or clients in business negotiations. Unlike the usual boring arguments, an effective professional presentation can help you take control of the situation.

5. Flash presentation will help present a new product / service on the market. The release of a new product can be accompanied by a visual demo explaining all its details and benefits.

Why you need to make a flash presentation for your business

Flash presentations play an important role in modern business... Sometimes the success (or vice versa - failure) of the whole deal depends on how well the presentation is made. A professional corporate presentation will help you impress a large and diverse audience - from partners to customers. Attracting potential customers is essential in every business industry. The higher its quality, the more likely it is to improve sales or brand image, so it is better to entrust its creation to professionals. After all, it is better to spend a ruble, which will pay off a hundredfold, than not to spend anything, but not get anything in return.

You can order a flash presentation in Kiev in the studio KINESKO... Do it now!

A bit of history Flash-presentations began to spread with the advent of the flash-player and flash-products in general. Flash software allowing the development of interactive multimedia applications. Flash is used in a variety of ways, including games, websites, CD presentations, banners, and just cartoons. When creating a product, you can use media, sound and graphic files, you can create interactive interfaces and full-fledged web applications using PHP and XML. gamescartoonsPHPgamescartoonsPHP Flash Player is a player of files created in Flash format.

Flash Presentations are a hybrid of Web Show and Video File. Presentations in this format are created for viewing on a web page, but are based on video. Unlike the restrictions on regular video files, Flash presentations support displaying menus and multiple presentations. Flash presentations, however, do not support color profiles. The quality of the Flash presentation is noticeably lower than the Web Show because the video requires much more bandwidth. This limits overall quality presentation. The real advantage of Flash presentations is high compatibility. Most internet users have the Flash plugin already installed for their browser, and it is very easy to play a presentation made with Flash.

Types of FLASH-presentation: Advertising colorful story in a favorable light about any product; Gift Edition - a video created for partners, visitors, bosses, etc. and telling about the activities of the company. Usually it is created for some kind of anniversary - as a visual, concentrated display of successes and achievements. Catalog of goods and services - a multimedia, colorful display of the company's goods and services with the necessary comments, accents, etc. It has a much stronger effect than showing a standard printed product catalog. Used by staff when working with clients. Exhibition catalog - a multimedia display of exhibits and the advantages of their use, a story to manufacturing companies, etc. Electronic report Flash video about any event, report on the work of the company, etc. It can be used either as an accompaniment to the report or independently. An electronic business card is in many ways similar to a gift publication about a company. It is a multimedia presentation of the company.

Use in advertising Presentation is a very effective tool for promoting a company, goods and services. Unlike short advertising messages, a presentation allows you to convey to your audience a large amount of information in an easy-to-understand form. Until recently, MS Power Point presentations were considered the standard. However, flash technologies make it possible to turn ordinary graphics, diagrams, photographs and text blocks into an interactive film with animation elements and precisely selected sound design. The flash presentation can contain interactive tools (for example, games), it can contain several sections, from which the user will choose only those that are of interest to him. Such a video makes an incomparably greater impression on the viewer, at the same time providing him with detailed information and influencing emotions, uses the latest technologies to develop his business

Areas of using flash presentations - a story about a company, significant events in the development of your business - a description of the advantages of a new product or service - informing about a special action - an illustration of a commercial proposal, a report - an appeal to customers, partners, colleagues - a demonstration in sales offices, on exhibition stands, presentations - recording of presentation CDs that can be - used for distribution among the audience of the company and as attachments to magazines or media kit

Basic principles of creating a presentation * Must have a solid, finished look. Well thought out structure and sequence of slides that perfectly complement your speech. * After creating the structure, work out the common design elements for all slide pages of the presentation. * Then move on to filling with content. * Pay special attention to testing. Do not forget that you are not dealing with debugged templates, but with the living result of your creative activity. Here are some more tips to help keep viewers interested in your presentation * Avoid the heavy content of the page, not a reading lesson, but a presentation, so instead of words, it is better to place an illustration or visual diagram or diagram. * You should not completely abandon the text that explains the pictures, because you can quickly get tired of an excessive number of complex schemes and graphs. * Do not overload the work with a large number of spectacular effects, everything should be done with taste, with a sense of proportion and in line with the main idea of ​​the presentation. Excessive variegation is annoying.

Learning to make games, presentations, etc. in Flash

What about what?

I have no doubt that you have probably seen a lot of banners (animated advertisements), Flash games on the Internet. As you might guess, all this is done in Flash.

What you need:

• A wish
• Straight arms
• Flash itself (starting from the 6th version)

The basics

General terminology

Below is a table providing an understanding of the terms that will be used below.

Interface

A visual display of the listed in the table.

Creating a new project

• Subsequence:

1. File ->
2. New (New Flash Document)
3. We will immediately save it under some name: to save, execute the keyboard shortcut Ctrl + S ( always save the file when making important changes, it is also recommended to keep backups)

Project created

Animation creation

• First, let's create a new project.
  • Now let's take a look at a simple example of creating a stop-motion animation:

1. select the tool "Brush" (Brush);
2. draw something in the center of the work area;
3. press F6 to create a new keyframe. The new frame will appear on the timeline, and you will automatically move to it;
4. as you can see, nothing has changed in the new frame. Select the "Selection Tool";
5. select the object you have drawn with the tool, and then, holding the left mouse button, move it a short distance from the initial position;
6. repeat steps 3, 4, and 6 until you are satisfied with the result;
7. now, to see the work done, preview it by pressing Ctrl + Enter;
8. watch :)

Output: animation is just a sequence of keyframes, they are easy to create and easy to edit. It is not necessary to move the picture, you can also change it, i.e. paint something else, erase, change shape, color, etc. The content of any frame is completely at your disposal ... Attention! Your cartoon is limited only by your imagination!

Writing a script for a frame

• You probably noticed that when watching a cartoon, when the animation reaches the last frame, everything starts all over again? This is because, according to the standard, there is no "stop" command at the last block. So let's write it:

1. go to the last frame by clicking on it with the mouse (on the timeline);
2. now click on the action bar to expand it;
3. write: stop ();- this will make the animation stop at the last frame;
4. check it out by running the preview.

About "scripts in frames": commands written in this way will only work during the transition to the frame in which they are contained.

Creating a button

• Let's draw something in the center of the working area with a brush:

1. on the toolbar (left) select "Brush";
2. in the center of the working area, draw something button-like.

• Now let's transform the resulting image into a button:

1. highlight your drawing;
2. press F8;
3. in the window that opens, select "Button";
4. click "OK".

The button is created!

Writing a script for a button

• The script will be assigned to the button (how to create it is written above):

1. select your button (a blue frame should appear around it);
2. go to the action bar;
3. in the text input field enter:

• Let's analyze what is written here:
  • on (press) // when the button is pressed (press in brackets means that the action will start the moment the button is pressed. But there are many other events, for example, release - if you put it instead of press, then the action will start when the button is pressed, and then they will release, i.e. when released);
  • { // open parenthesis marks the beginning of the action list;
  • stop (); // stop playback (if we wanted, on the contrary, to continue playback, then instead of stop (); would write play ();)
  • } // close the action list.

As a result, when the button is pressed, the animation stops at the current frame.

List of basic commands (actions) to control playback

Create an interactive presentation

Create playback controls

Create a navigation bar for a presentation or cartoon

• For work we need:
  • "Skip forward" button;
  • Pause button;
  • button "Next frame";
  • Previous Frame button.

Where can I get them? Nowhere. We will do it ourselves - you and me.

Progress

1. Draw some objects.
2. Convert each object to a button as described above.
3. Assign your action (script) to each button according to the sample.
4. For the Next Frame and Previous Frame buttons, add the following actions: nextFrame ();(for the Next Frame button) and prevFrame ();(for the "Previous frame" button)

Moving the panel to a separate layer

If there is no animation or presentation frames yet

For convenience:

Locking a layer

1. click on the "Lock Layer" button, as shown in the picture;
2. add a new layer. It will host the animation or slides of your presentation;
3. on the timeline, click on the first frame of the new layer to go to it.

If you have already created your presentation or animation

1. Select your entire panel with control buttons.
2. Execute the keyboard shortcut Ctrl + X (to cut the panel for subsequent insertion).
3. On the timeline, click on the first frame of the new layer to go to it.
4. Add a new layer. It will host the control panel.
5. Go to the first frame of the new layer.
6. Execute the keyboard shortcut Ctrl + V (to paste the panel on a new layer).
7. Now scroll through the frames in the timeline to the last frame of the animation / presentation.
8. Select the frame of the new layer at the same position (as in the picture) and press F6.