Picodi: All discounts in one place! Despicable Me Hotline Contest

Promotion "Easy to collect, fun to play!" for buyers of the retail chain "Magnet was developed on the basis of a Universal Studios license, and its launch was timed to coincide with the release of the new Despicable Me - 3" movie.

Since the start of the campaign at the end of June, more than 300 million cards with the characters of the popular cartoon have been issued, and the number of scanned receipts has exceeded the expected by 38%.

In the large-scale summer campaign "Magnet", customers were asked to assemble a collection of 84 cards by making purchases in the chain's stores. For every 800 rubles in a check from the Magnit and Magnit Family hypermarkets, one could get 1 bag with 4 cards. And in the stores "Magnet near the house" and "Magnet Cosmetic" every 400 rubles was equal to a bag with two cards.

“When preparing the action, the organizers selected the most exciting and developing games with cards. Preliminary research helped to adapt and integrate the favorite characters of the cartoon "Despicable Me - 3" so that the games would be interesting for the joint leisure of children and adults ", - says Anastasia Chernenko, head of promotion projects at the Marketing Department of the retail chain" Magnit ", about the work done.

The essence of the games and their rules were available to customers through brochures that were freely available in stores, as well as through the website simplyuchshe.rf. Separately, mobile mini-games were developed to develop attention and logic, which were posted on the website and in the application “Magnet. It's just better. "

To achieve the main goal of the action - collecting the entire collection of cards - the "Exchange Day" was organized, which took place in 195 cities of Russia.

“When, in addition to attractive prices and a wide range of products, the buyer is also offered a new interesting program, whose heroes are favorite characters, we get a unique solution for the retailer. Such promotions help not only increase the loyalty of existing customers, but also attract new ones, increase turnover and strengthen the emotional connection between the buyer and the retailer. In addition, the network receives additional competitive advantage largely due to a decrease in the likelihood of customers switching between stores ", - comments general manager TCC in Russia Vadim Baikov.

The action has become very popular among the buyers of the Magnit chain. The number of unique registered users on the site during the campaign was more than 330 thousand people, and the total audience on social networks and YouTube exceeded 38.5 million people. also in social network On Vkontakte, more than 4.5 million users posted posts with their collections of cards.

Let's start from the very beginning. The start of this promotion has passed June 28, she received the name "Just collect, fun to play!", it will end 12-th of September this year. However, I did not notice the ease of collection at all. Here the Magnet became insolent at the end. They released 84 cards! Shopping at 800 rubles in the hypermarket you get 4 cards(and this is without taking into account tobacco and alcohol!), and in ordinary magnets you need to buy at 400 rubles and get 2 cards. The question is, why can't you buy 400 rubles in hyper and get 2? Or should I buy it for 200 rubles and get one? I answer, although everyone already knows the answer, such a move is designed just so that you grab unnecessary goods from the shelves in pursuit of these very cardboard boxes. This is how we live, we grab everything and get the coveted packets of cards.

How does this "miracle of Magnet" look like?) Nothing remarkable, really ordinary cardboard boxes! Strength, endurance and other crap for games are painted on them.

But, there are such cool cards - shiny. As far as I understand, they are considered the strongest, but I just like them - at least some variety.

Next, you can buy an album to store your cards, which I advise you not to do. Now his the price is 169 rubles, but as practice shows, somewhere in August, it will already cost 69 rubles, that is, a hundred square meters less. In addition, it is made terribly of poor quality - the cells where the cards are inserted are quickly torn even in neat children. The only plus points in it are the poster game and the storage box to collect. Well, in the album you can paint, play, but not use it as a repository.

How to play Despicable Me 3 cards from Magnet?

All games are described in the booklet, which you can grab for free in the store at the checkout.

Games are designed for different numbers of people, so you can connect the whole family. Of course, if you did buy the album, then you will get the most addicting adventure game, by the way, a great pastime.

Now the main thing, my impressions. We started collecting quite by accident, in Magnet the cat food that we buy usually costs 85 rubles, and here such luck - a discount and its cost for a jar of 52 rubles. There are three hypermarkets in the city, I went to all of them and bought canned food. This is how we got our first 12 packs. By the way, yes, in order to collect 84 cards, given that you will never come across a single repetition, you have to buy for 16800 rubles! And repetitions come across very often, we already have a lot of them, but we are changing, because there are a lot of such crazy collectors too. We even sell them, the starting price was 25 rubles apiece, now it's already 15 rubles. We will collect the collection and sell the repetitions ourselves, I will open a business)))

You can also upload checks on the official website, accumulate points and receive other prizes. There are toys among the prizes. puzzles, movie tickets and even a certificate for a trip to Miami. Maybe someone will be able to win!

But what I want to say, the game is absolutely not worth the candle! When there were knives or toys from Star Wars, it was much cooler, and even the stickers in the album were cool! But this is a complete mess, the most uninteresting action, IMHO.

Briefly about conditions and registration ✓

"Magnet": action 2017 on the best.rf

The name of the new special offer "Magnit":

"Just collect, fun to play!"

Timing:

The actions required to participate in, Participants must complete in the period from June 14, 2017 to September 5, 2017.

Organizer:

The organizer of the Promotion is the Company with limited liability TSS Retail Marketing (address of location: 125047, Moscow, 4th Lesnoy Lane, 4, INN 7714887775, KPP 771001001, OGRN 1127747074982) (the Organizer is referred to in the text of these rules).

The Operator of the Promotion is the Closed joint-stock company EMG Promo (location address: 117105, Moscow, Varshavskoe shosse, 1, building 6, INN 7701632924, checkpoint 772601001

Prizes:

Weekly prizes (every two weeks for mini-contests) - tickets to the cinema for showing the animated film "Despicable Me 3" (family trip for 4 people) - 20 pcs. - issued in the period from June 28, 2017 to July 19, 2017

Weekly prizes (every two weeks for mini-contests) - minion toys - 40 pcs. - issued in the period from July 26, 2017 to September 12, 2017

Weekly prizes (every two weeks by check mechanics) - minion toys - 20 pcs. - issued in the period from July 26, 2017 to September 12, 2017

Weekly prizes (every two weeks according to check mechanics) - puzzle toys - 30 pcs. - issued in the period from July 12, 2017 to September 12, 2017

The main prize is a Certificate for a trip with a family to the USA in Miami *, as well as a cash prize, which is (Main prize - 4000 rubles) * 0.35) / 0.65), calculated in proportion to the amount of the certificate for a trip to the USA g . Miami. Services worth more than the nominal value of the Certificate are paid from own funds winner. The certificate is valid for 1 (one) year. - 1 PC.

* for 4 people, but not more than 450,000 rubles. The main prize includes *:

Flight to Miami ** for a family of 4 (2 adults and 2 children under 16) ***

Accommodation for 3 nights in a hotel, family room ****

Private dance lesson in the style of Balthazar Bratt (1 hour)

Visit to the children's shooting range with training in shooting from a gun loaded with chewing gum

Participation in the quest (Find the world's largest diamond)

Speedboat ride (45 minutes)

Drive to Universal Park in Orlando

To participate in the promotion:

The action takes place in the stores of the "Magnit" retail chain. The list of stores can be found on the website www.magnit.ru www.proctoluchshe.pf., As well as by calling the hotline 8-800-200-90-02.

In the period from 06/28/2017 to 09/12/2017, making purchases in the Magnit and Magnit Family hypermarkets, the buyer receives 1 bag with 4 cards with the characters of the Despicable Me 3 cartoon for every 800 rubles * in the check.

In the period from 06/28/2017 to 09/12/2017, when shopping at Magnit supermarkets and Magnit Cosmetic stores, the buyer receives 1 bag with 2 cards with the characters of the Despicable Me 3 cartoon for every 400 rubles * in the check.

Additionally, during the promotion period, you can buy a special album with a playing field and a stylish box for cards for 169 rubles.

Additional packets of cards can be obtained for purchases of sponsored goods. Sponsored goods are indicated in trading floor special price tag. The list of sponsored goods is published in the catalogs of supermarkets and hypermarkets “Magnit”, on posters inside the store “Magnit” and on the website www.magnit.ru and www.proctoluché.pf.

To participate in the Big Game Competition, the Participant must register and fulfill the conditions specified in Appendix 1 of the Rules for the Big Game Competition to these Rules.

Within the framework of the Competition, activities are carried out for which the Participants of the Competition receive points.

Full rules of the promotion:

http: // just better.rf/dme3_rules.pdf

Hot Line: 8 800 200 900 2

Where to register and the official website:

Registration at prostuchshe.rf

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From June 28 to September 12, 2017, the heroes of the film "Despicable Me 3" in all Magnit stores. Shop and get cool minion cards! You can collect 84 cool cards, including 14 rare "Super Power Cards".

Maps are not just collectibles. You can play exciting and educational games with them. You will find the rules of the games in promotional brochures and from 28.06.2017 on the website just better.rf.

A special minion album is ideal for collecting cards. It has fields for additional games and their rules. But that is not all! From June 28, 2017, install the MAGNET "Simply Better" application on your phone, which has the ability to scan cards, and build your virtual collection!

And also take part in the "Hunt for Minions"! Look for minions in Magnit stores! Complete a new mission every 2 weeks and you can win the Fantastic Minion Journey to Miami!

Collect! Change! Play and Win!

Terms of action

Shop at Magnit hypermarkets and supermarkets.
In the period from 09/06/2017 to 09/12/2017, when making purchases in the Magnit hypermarkets, the buyer receives 1 sachet with 4 cards with the characters of the Despicable Me 3 cartoon for every 400 rubles * in the check.
In the period from 09/06/2017 to 09/12/2017, when making purchases in the Magnit supermarkets, the buyer receives 1 bag with 2 cards with the characters of the Despicable Me 3 cartoon for every 200 rubles * in the check.
Additionally, during the promotion period, you can buy a special album with a playing field and a stylish box for cards for 169 rubles.
To participate in the "Big Game" Competition, a participant must register on the website prostoluchshe.rf and fulfill the conditions.
Within the framework of the Competition, activities are carried out for which the Participants of the Competition receive points.
During the period of the promotion, the constant availability of the promotional product (album and bags with cards) is not guaranteed. The number of promotional items is limited.
The organizer of the action has the right to suspend its holding at any time and change the duration of the action without explaining the reasons, notifying the buyers about this through communication in stores and on the website www.magnit.ru and simply better.rf 2 (two) weeks before the dispensing of bags with cards is stopped ...
Receiving packets of cards means that you have read and agree with all the terms of the promotion. Partial acceptance of the terms of the promotion is not allowed.

Participation in the promotion starts from the moment the buyer receives the first packet of cards at the checkout.

Tobacco and alcohol are not included in the promotion.

The action takes place in the stores of the "Magnit" retail chain.

The list of stores, details about the organizer of the action, the rules of its holding, the timing, place and order of their receipt can be found on the website prostoluchshe.rf, as well as by calling the hotline 8-800-200-90-02.

Organizer: TSS Retail Marketing LLC (location: 125047, Moscow, 4th Lesnoy Lane, 4, INN 7714887775, OGRN 1127747074982).

Attention! The action may not take place in all hypermarkets and supermarkets of the "Magnit" chain. For information on the actual action of the promotion, check with the store.

The information on this page is not a public offer.

Retail chain Magnit has completed the implementation of the largest licensed loyalty program in Russia for customers.

The loyalty program for the customers of the retail chain Magnit was developed on the basis of the Universal Studios license; its launch was timed to coincide with the release of the new film Despicable Me - 3, which premiered in Russia on June 29. Promotion "Just collect, fun to play!" started on June 28 in more than 9,500 stores of the "Magnit" chain.

Since the start of the campaign, more than 300 million cards have been issued, the number of scanned receipts exceeded the expected 38%.

“The Magnit program is unique, first of all, from the point of view of the coverage of the territory, the number of retail outlets and cross-format, - says Anastasia Chernenko, Head of Promotion Projects at the Marketing Department of the Magnit retail chain. In the current economic situation for consumers, such promotions are both a reasonable approach to daily purchases and optimization of the family budget for leisure and entertainment. "

Game cards could not only be collected, but also exchanged. The organizers noted that the most active participants organized communities on social networks for self-exchange of cards. On September 9, the “Exchange Day” was organized directly in the stores of the “Magnit” retail chain. All participants of the action got the opportunity to add to their collection for free. The exchange of cards took place in 195 cities of Russia.

Collecting and exchanging cards are not all the activities that I have developed for my customers retail network"Magnet". The program of the action included educational games: "Silomer", "Clap", "Find a Pair", which became loved not only by children, but also by adults.

“When preparing the action, the organizers carried out research, thanks to which the most exciting and developing games were selected. Preliminary research helped to adapt and integrate the favorite characters of the cartoon "Despicable Me 3" in such a way that the games were interesting for the joint leisure of children and adults, "notes Anastasia Chernenko.

Another unique feature of the campaign was the combination of offline and online communication formats, which made it possible to cover almost all customer groups. So, for example, it was possible to take part in the competition online and directly in Magnit stores, which have interactive touch panels installed.

Mobile app“Simply better” for smartphones supporting iOS or Android, and the site simply better.рф allowed to collect a collection of cards, accumulate points and compete for the main prize of the action - a trip for the whole family to theme park Universal Studio by participating in contests online.

The number of unique registered users on the site during the campaign exceeded 330 thousand people. The combined audience on social networks and YouTube exceeded 38.5 million people. More than 3 thousand videos were published on YouTube with more than 10 million views, and on the VK social network, more than 4.5 million users posted posts with their collections of cards.

“When, in addition to attractive prices and a wide range of products, a new and interesting program is offered to the buyer, the heroes of which are favorite characters of the world blockbuster, we get a unique solution for the retailer,” comments Vadim Baikov, General Director of TCC in Russia. - Such promotions help not only increase the loyalty of existing customers, but also attract new ones, increase turnover and strengthen the emotional connection between the buyer and the retailer. In addition, the chain gains an additional competitive advantage largely by reducing the likelihood of customers switching between stores. "

The peak of the action came during the holiday season, but despite this, factors such as cross-format, well-known license and omnichannel provided the organizers with good results.

Program conditions:

According to the terms of the promotion, each buyer was asked to collect a complete collection of 84 cards. When making purchases in the Magnit and Magnit Family hypermarkets, the customer receives 1 sachet with 4 cards for every 800 rubles in the check, and in the Magnit near the House and Magnit Cosmetic stores - 1 sachet with 2 cards for every 400 rubles ...