What day of the week this Cyber ​​Monday fell. What is Cyber ​​Monday and how not to be fooled? What tips to follow for the most comfortable shopping experience

Cyber ​​Monday- this is not just a day of the week, it is Monday, which comes after the Friday start of the season of massive sales and big discounts in the United States. This usually happens between Christmas and Thanksgiving. While the onset of Black Friday guarantees a large flow of customers in regular supermarkets and stores, Cyber ​​Monday is associated with a peak in sales in online retail stores, which during this period offer to purchase goods at low prices using exclusive promotional codes or exclusive coupons. These sales are based on the assumption that it is on Monday that most Americans return to their jobs and can buy goods online using their office computer.

There is an unfounded opinion that Cyber ​​Monday is the day when the most active purchases take place on the World Wide Web, because potential customers, while at work, continue to spend their personal funds in online stores.

The statistics of online stores in the United States says that the most profitable days of the year were the period from December 5 to 15. In the year the term was coined, MasterCard collected statistics and found that most money transactions on the Internet fell on December 5th, essentially a week after Thanksgiving. At the same time, data from the National Retail Federation of America say that in 2006 the event was a quarter more productive than last year and brought in about five hundred million dollars in Internet retailing revenue.

Some critics urge buyers not to highlight this Monday as special and not to call it a specific term inherent only to the media.

Russia also wanted to experience American traditions on itself and on January 28, 2013, held the first Cyber ​​Monday on the territory of the state. The initiator of such an event was the Wikimart company. The co-owner of the company, Max Faldin, announced this idea in December 2012 as part of the Online Retail Russia project. Later, members of the Association of Internet Trade Enterprises took part in the action and provided their customers with good discounts.

The event was very successful for online stores. Wikimart alone received more than six thousand orders worth two million dollars, which is several times more than the revenue during the New Year's bustle. Sales in the M.video store exceeded the December level by twenty percent, and the number of completed orders amounted to four thousand. On Cyber ​​Monday, online store White Digital Wind's cash turnover was four times the average. The number of visitors to the Tenth Dimension store has increased almost sevenfold, and the number of orders has increased fourfold.

Thanks to the daily Cyber ​​Monday promotion, the level of Internet sales has grown by more than ten percent in a short time.

The last, seventh Russian Cyber ​​Monday fell on Monday, January 28, 2019.The next, eighth Russian Cyber ​​Monday 2020 is expected on January 27th.

More about Cyber ​​Monday 2020:

Cyber ​​Monday is an online merchandise sale featuring a wide variety of online retailers. Cyber ​​Monday was first held in the United States in the early 2000s. The sale was not planned: its organization was the result of a protracted Black Friday (offline sale on the last Friday of November). The fact is that on Saturday and Sunday, people continued to actively buy goods at a discount and even postponed part of their purchases to Monday. Thanks to Cyber ​​Monday, everyone who did not have time to buy goods offline did it online right at their workplaces.

Cyber ​​Monday is held in many countries in Europe, Asia and South America. In Russia, the first sale started in 2013 and has since been held annually on the last Monday of January.

Cyber ​​Monday in America

In the US, Cyber ​​Monday takes place during the last days of November - early December. According to data from experts at WalletHub, in 2015, the average discount in online stores was 36.4%, which is less than the average discount on Black Friday.

The widest selection could be found in the “clothing” and “accessories” product groups - 15.4% of the total number of goods with an average discount of 46%. The second place was taken by computers and smartphones (13.6%), which fell by 28%. The outsiders were children's toys, whose popularity dropped from 22% to 7%.

The most generous in 2015 were Groupon (average discount - 61.8%) and Belk clothing and footwear store (58.6%).
Cyber ​​Monday 2016 was the largest sale in online sales history, according to analyst firm Adobe Digital Insights. This time, he raised $ 3.45 billion and thus bypassed Black Friday. The most popular were the Sony PlayStation 4 and Microsoft Xbox One game consoles, 4k TVs, Apple iPhones and Amazon Fire tablets. Children's toys from Lego, Barbie and other well-known brands also sold well.

• TVs - 21.5%
• Tablets - 21.3%
• Toys - 16.2%

In America, Cyber ​​Monday 2017 will take place only next November, and for Russians, the mass sale will start in January.

Cyber ​​Monday in Europe

Following America, Cyber ​​Monday also appeared in the UK. Here, the online sale has become the largest retail event ever. 80 large British and international online stores participate in it annually.

One of the fastest growing Cyber ​​Mondays in Europe is Swedish: the number of participating stores as well as customers is constantly growing.

Cyber ​​Monday has existed in Germany since 2010, the first organizer is the Amazon online store. German Cyber ​​Monday is getting longer every year. It is jokingly called Cyber ​​Weeks.

There is Cyber ​​Monday in France and Portugal, but the sale does not have such significance and scale of implementation here.

Cyber ​​Monday vs Black Friday: What's the Difference?

We've already found out that in America, Cyber ​​Monday comes right after Black Friday. At the same time, the same stores participate in the second sale, and the discounts are almost identical. What is the difference? Black Friday is an offline sale and on Cyber ​​Monday, Americans shop online.

The above does not apply to our country. In Russia, Cyber ​​Monday and Black Friday are completely different sales that take place at different times of the year. Accordingly, the list of participating stores and the size of the discounts do not coincide 100%.

There is one more characteristic difference: during Black Friday it is more profitable to buy electronics and household appliances, while on Cyber ​​Monday it is better to pay attention to clothes, shoes and accessories. In the first case, buyers have a unique opportunity to purchase expensive goods at the lowest price. In the second, there are simply no big discounts on equipment, but the prices for clothes and shoes have been significantly reduced.

Yandex.Market statistics about Cyber ​​Monday 2016

Yandex.Market is a conductor between buyers and online stores, and provided statistics on pricing for Cyber ​​Monday. Yandex.Market specialists compared prices before and during the sale.

For the analysis, the prices for goods of online stores selling electronics and household appliances were studied: Enter.ru, Euroset, Holodilnik.RU, Media Markt, M.Video, Player.ru, Technopark, Technosila, Yulmart, Vikimart.

According to the research results, discounts covered 9% of the assortment. However, the prices for many popular products went up during the sale; the rest of the positions in this segment were 13% off. Less popular products were sold 15% cheaper. The average discount was 14%.

The most significant discounts (18-19% on average) were for inexpensive household appliances such as hair dryers and electric shavers. The biggest discounts were up to 60%.

The average discount for more expensive items was 10-13%. Maximum discount on refrigerators - 30%, on laptops - 28%, on TVs - 23%, on tablets - 20%.

The price for the same product in different stores differed, on average by 18% - this is the range of prices between the most expensive and the most budgetary offer for the same product. In the category "small equipment" there was a difference of about 30%. In general, the maximum difference was 30-40%.

As for the traffic to online stores on Cyber ​​Monday, it has grown significantly. The number of transitions (01/25/16) from Yandex.Market to store sites increased by 75% - compared to the previous Monday.

A large audience was gathered around TVs and refrigerators. Mobile phones, smartwatches, and electric shavers have not enjoyed the same popularity. Demand in these segments grew by only 35-45%.

Cyber ​​Monday 2017

In Russia, Cyber ​​Monday 2017 starts on January 30 at midnight. The All-Russian Internet Sale will last for 3 whole days! During this time, you will have time to visit more than 100 virtual stores and find what you have dreamed of for a long time at a reduced price.

Cyber ​​Monday discounts - up to 90%.

As you know, Thanksgiving Day is celebrated in the United States on the 4th Thursday of November.

What's happened Thanksgiving Day?

Thanksgiving Day ( Thanksgiving day) - an official (nationwide!) Holiday in memory of the first colonists of Massachusetts.

On this day, every American family gathers together at a festive table. During a festive dinner, consisting of traditional dishes for this holiday (the centerpiece of which is Thanksgiving turkey - "Thanksgiving turkey"), words of gratitude are heard for all the good that happened to each of the family members - both in life in general and over the past year, in particular.

Two more significant days are associated with Thanksgiving: Black Friday ( Black Friday) and Cyber ​​Monday ( Cyber ​​monday).

Where did Black Friday and Cyber ​​Monday come from?

What's happened Black Friday?

Thanksgiving falls on Thursday, and the following Friday traditionally kicks off the season of Christmas shopping and New Year's sales. Shops open at 5 am. Customers line up at midnight, and after opening, they race to the counters and sweep away everything and everyone (sometimes trampling down the fallen ones!) ...

Sellers, on the other hand, calculate profits and record the amount of proceeds in black ink (as opposed to losses, which are usually recorded in red ink). This is why the Friday following Thanksgiving is called Black Friday – Black Friday.

What's happened Cyber ​​Monday?

The first working day (first Monday) after Thanksgiving (and after Black Friday!) Is called Cyber ​​monday – Cyber ​​Monday... On this day, offline and online sellers begin to offer customers discounts on items purchased for Christmas and New Years. Traditionally, on this day, online stores in the United States record the peak of sales for the entire year.

It should be noted that if Black Friday is associated with the traditional peak of retail sales in brick-and-mortar stores, then Cyber ​​Monday denotes a busy day in the online retail segment. online-shops that offer merchandise (purchased for Christmas and New Years) at discounted prices.

Most US employees are believed to return to work on Cyber ​​Monday, giving them ample time to shop on the Web from their office computers (during office hours!).

Etymology neologism Cyber ​​monday

The neologism is believed to be Cyber ​​monday (Cyber ​​Monday) was proposed in 2005. Shop.org, a branch of the U.S. National Retail Federation ( National Retail Federation). According to Scott Silverman ( Scott silverman), chapters Shop.org The neologism was created after analyzing market research data: 77% of online retailers reported significant sales growth on the Monday following Thanksgiving in 2004.

What the statistics say

The busiest trading days of the year usually fall between December 5th and 15th. In 2005, according to the data collected MasterCard world statistics, the largest number online- purchases fell on December 5 (a week after Thanksgiving), and according to data Shop.org, the peak of online store sales actually fell on December 12 (2 weeks after Cyber ​​Monday).

According to the National Retail Federation of the United States, Cyber ​​Monday performed 26% better in 2006 than in 2005 and brought online-Trade $ 485 million in income.

According to comScore, 1st (Cyber-Monday) and December 2, 2008 in the mode online goods were sold for $ 846 million and $ 823 million, respectively.

On Black Friday 2009, the total revenue of American online- stores amounted to $ 595 million (in 2008 - $ 534 million). In total, Americans spent $ 10.66 billion on Black Friday.

Price online- purchases in 2008 averaged $ 126, in 2009 - $ 170.

During the holiday shopping season (which lasts until the New Year), the greatest demand is for electronics (plasma TVs, laptops, Gps-navigators ...) and Christmas toys.

By the way, some critics on the Internet and in the media are urging not to use the term Cyber ​​Monday, considering it "useless word from the jargon of the media."

Sidorov

Today, January 27, in runet is Cyber ​​Monday ! What does it mean?

Cyber ​​Monday, as often happens, came to us from the English-speaking Internet. There it is customary to call the first Monday after Black Friday, which kicks off the sales season in America (this is the period between Thanksgiving and Christmas). But if Black Friday is associated with the traditional peak of offline retail sales, then Cyber ​​Monday is a day of big discounts and special promotions in online stores.

In the United States, this term was first used on November 28, 2005, and on Runet, the first Cyber ​​Monday was held just a year ago, on January 28, 2013. It was initiated by the Wikimart company. The action was also supported by the online stores Enter, White Wind Digital, Tenth Dimension, M.Video and Eldorado. On the day of the promotion, the number of orders exceeded the usual figure by 4 times. The maximum product discount was 95%. Read more about Cyber ​​Monday on Wikipedia >>

A spoon of tar

Cyber ​​Monday is not an attraction of unprecedented generosity for all companies. Last year, numerous discrepancies were revealed between the discount price and the price of the same product in the same store a few days before the promotion: sometimes it turned out that the price of Cyber ​​Monday was almost higher than on a normal day (this was found out using the search engine cache) ... The activists even created a special Facebook group , which tracked similar cases. You can also stay tuned for updates this year in this group so as not to get screwed up.

A barrel of honey

German online store of children's goods: toys, children's clothing and footwear, goods for creativity.

20% discount on the entire assortment for new users.

Child's world

Online store of children's goods: games and toys, clothes and shoes, sports and outdoor activities, goods for babies.

30% discount on select brands.

Daughters and Sons

Online store of children's goods: board games, educational toys, children's clothing, strollers, children's furniture, etc.

Sale up to 35%.

Books

Cyber ​​discounts up to 70% on books and other goods.

Clothing and footwear for adults

Online store of clothing and footwear from catalogs from Europe.

Additional 10% discount on assortment from the SALE section (Discounts)! Stock code 52018. Until January 29th.

Online store of clothes, shoes and accessories. 700+ world brands.

Discounts in the "Sale" section up to 70% + 30% additional discount for the promotional code 270114.

Brand in Trend

BRAND-IN-TREND is an online store of designer clothes, shoes and accessories.

Discounts up to 50%.

Perfumes and cosmetics

French cosmetics company, manufacturer of a wide range of therapeutic cosmetics based on thermal water.

SPA program for problem skin as a gift.

Online store of French cosmetics and perfumes based on natural herbal ingredients.

Discounts up to 50% on a range of products + gifts to choose from!

One of the world's leading online sellers of perfumes, cosmetics and body care products for women and men.

Discount 175 rubles for purchases in the amount of 1750 rubles.

Home goods and electronics

White Wind

Laptops, smartphones and telephones, photo and video cameras, game consoles and games, computers and accessories, players and mobile devices, etc.

Special discounts up to 70%.

Shop the most unusual and amazing gifts for friends and family.

Discounts up to 25% on Philips appliances.

Look for great deals with the special Cyber ​​Monday badge in all areas of your online store.

Home appliances and electronics hypermarket.

El Dorado

The largest Russian chain of stores of household appliances and electronics

Discounts up to 60% on Cyber ​​Monday!

All in one

Online shopping center.

Write in the comments where else Cyber ​​Monday is taking place. Happy hunting and Happy Cyber ​​Monday! 🙂

Illustration source:

Last update 25.01.2016

Cyber ​​Monday is an online sale of goods for online stores. In the US, the Cyber ​​Monday Sale takes place on Monday immediately after the Black Friday Sale. And in Russia, such an action takes place during the day in January. This year it is held on January 25th. It was organized by the Association of Internet Trade Companies (AKIT). On this day, retailers provide significant discounts on goods that are in special demand among buyers. During the day, online sellers will offer buyers discounts from 10 to 90% on household appliances, household goods, clothing, etc.

Last year, on average, the percentage of discounts was 40% for various categories of goods, the maximum - 92% in the category "Accessories".

Which shops offer discounts on this day?

Among the participants of the action there are shops: Technosila, Mvideo, player.ru, pult.ru, Lamoda, MEXX, Econika, BashMag, Yulmart, online store of children's goods "Obstetrics", myToys.ru, Daughters and sons, Aliexpress, Tinydeal.com, kupiVip.ru, Quicksilver, MediaMarkt, OGO online hypermarket, eBay, Babadu.

A complete list of stores that sell their goods on that day can be viewed on the cyber Monday.rf website.

Where did the tradition of holding such an action originate?

In Russia, "Cyber ​​Monday" appeared relatively recently. The first online sale took place on January 28, 2013. Then only six companies took part in it: Wikimart, Enter, White Wind, Tenth Dimension, M.Video and Eldorado. 51 companies officially took part in the next promotion in January 2014, and more than 100 online retailers carried out sales.

Cyber ​​Monday is analogous to the famous American sales. In the US and Europe, it comes right after Black Friday, when everyone returns to their offices and starts shopping online for Christmas in online stores.