Dealership of which is in demand. Dealer activity: features of earnings and possible risks. Documents required to work as a dealer
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Let's try to figure it out - who are dealers, why are they needed and what is needed in order to become one?
Almost every serious company in its development reaches a level where it is necessary to increase the volume of products and expand the geography of sales in order to increase profits. And it is at this stage that the search for a person begins who could promote the goods of this company in a certain region of the country or abroad.
So, a dealer is a legal or natural person who purchases the company's products at wholesale prices and on special conditions and sells it in small wholesale or retail. In other words, it is an intermediary between the manufacturer and the buyer, or other intermediaries. Due to the fact that the dealer is the largest wholesale buyer, he has exclusive conditions for the purchase of goods, buying them at the lowest prices and with all kinds of discounts.
Such conditions are also beneficial for a manufacturer of products, which, in addition to increasing volumes, also receives a representation of its product in a new region, while shifting the solution of most organizational issues to an intermediary. In addition, when concluding an agreement, a clause is stipulated on the regularity of the purchase of goods, thus saving the manufacturer from searching for a market for his products.
If you plan to open an individual entrepreneur, you should know what you will have to pay
Qualities necessary for a mediator.
Not every person is given the opportunity to reveal himself in the field of trade, for this you need to have certain qualities, without which you should not even start, otherwise you will just waste your energy, time and money. It is possible to become a representative of one of the most popular Avon cosmetics companies, and earn money without leaving home, on the official website http://myavon-company.ru<
To be successful, you must have the following qualities:
- - Stress tolerance;
- - Purposefulness;
- — Competitiveness;
- — Activity;
- - Initiative.
This set of qualities will allow you to succeed in your business and grow in career and financial terms.
Remember that you should simply radiate confidence - "in your rightness." Your task is to convince potential customers that the product you offer is the best and highest quality. If you are negotiating with a representative of stores or other retail chains, then try to make them believe that the products you provide will simply be swept off the shelves. You have to be very persuasive and know the products you offer to perfection in order to persuade them to cooperate with you. Be prepared for the fact that there will be failures, this should not unsettle you, know that “your” client is waiting for you somewhere, you just need to find him. But if you don’t find it, then become a representative of one of the most popular Avon cosmetics companies, and earn money from the comfort of your home, perhaps on the official website http://myavon-company.ru
Required documents.
To qualify for the position of a company representative, a number of documents are required, because this is an official business that can bring in serious money.
As a rule, the supplier usually requires the following conditions to be met in order to sign a cooperation contract:
- - You must be a legal entity.
- - Mediation agreement.
- - Presence of the office.
- - Having a certificate.
In order to conclude an agreement, you will need the following documents:
- Passport data.
- Certificate of registration in state bodies.
- Certificate from the tax office.
- Bank details.
- Memorandum of association.
- Dealer charter.
Permission to sell the vehicle from the traffic police (if you decide to work in the automotive business).
Contracts and documents you will have to certify at the notary. And we already know our notary office
Room lease agreement.
When you have collected all the documents, become the official representative of the company and concluded all the necessary agreements, do not think that you will be left to the mercy of fate and you will have to cope with the difficulties on your own. Your success as a dealer is an increase in profits for your partners, so they will provide you with support and all kinds of assistance.
First steps.
Once you have been assigned to your area, the question arises before you, what are the first steps to take in this business, so as not only not to burn out, but also to make a profit? First of all, monitor the market in the territory entrusted to you and find out how strong the interest in your product is and in what ways you can boost its sales level. Study the main competitors and how they work.
Try to develop your own customer base and poach customers from your competitors. Using the Internet, make a list of companies that may be interested in your product, before making an appointment, try to make as much information as possible about your potential client. Based on the data received, choose a course of action - when negotiating. The larger your customer base, the greater your profit, and money, as you know, is a fairly strong motivator.
What are the criteria for choosing a dealer?
If you want to work with a large and serious company, you will have to compete with other applicants. In order to have an advantage over them, you need to know what companies look for when choosing a dealer. First of all, this is your experience in this field, the region in which you live is of great importance.
If the company does not have representative offices in this region, they will be more willing to cooperate with you. You will be given preference even if you already have your own established client base. Much attention is also paid to the business plan provided by you, your reputation, the availability of a technical base, qualified employees and the possibility of warranty customer service. So - the better you prepare, the more likely you are to get the job you want.
How much money needs to be invested.
For most people who want to try themselves as a dealer, the question immediately arises, how much will I have to invest in this business? There is no single answer to this question, because many factors influence this, and besides, it all depends on the scheme you use. After all, you may be able to negotiate with the manufacturer to receive products for sale, in this case you will avoid large investments and pay the company after you sell the goods, but the price under such a scheme will be slightly higher than if you paid immediately.
If you decide to pay for the goods immediately, then the amount of your investment will depend on the type of goods and the volume of the batch you purchase. Do not forget to take into account the costs of shipping goods, renting warehouse and office space, recruiting employees, and legal and accounting support for your activities. A scheme is often used whereby the buyer makes a preliminary order and makes an advance payment to the dealer. By the way, he, in turn, having received the money, pays for the goods to the manufacturer, and the amount remaining in addition to the prepayment is the profit that the intermediary received.
In general, if you do not have enough money, you will have to convince the manufacturer to meet your needs and choose the option in which you will not have to shell out right away.
This type of activity has many pitfalls, but at the same time it is very interesting and very profitable. But only a competent approach and a comprehensive analysis will make it possible to achieve success, because only by overcoming difficulties can you get something worthwhile.
Perhaps, after reading this article, you will think about not spending your money on a dealership, but simply on your favorite company.
Business- this is a fairly broad concept, which is why almost every person can be realized in entrepreneurial activity.
If you do not have much money to start your own business, it is worth exploring the issue, how to become a dealer to earn money by representing a large company in the market.
Entering this business is not so easy due to serious competition, but if you meet all the requirements of the employer, you will get a good source of income for a long period.
How to become a dealer and what is it?
If you are interested in the profession of a dealer, then for a start it would be nice to understand what dealership is, so as not to make serious mistakes at the stage of work.
You must really assess your strengths and abilities before coming into this business!
Who is a dealer and what does he do?
From the English word dealer (dealer) is translated as a merchant.
This is a fairly broad concept, therefore, dealers are also called securities (currency pairs) traders in international markets, and an official sales representative of a large company, and an entrepreneur, and even a croupier who plays the game.
Most real chance to become a dealer- start cooperating with some large company (international or domestic), selling its goods in your hometown.
As a dealer, you will perform a variety of duties:
- Promote the product in your home region.
- Provide customers with all information about the product and the manufacturing company.
- Build relationships with representatives of different industries for better market coverage.
- Convince customers to buy products from the company you represent.
- Achieve sales targets and bring profit to the company you work for.
- Follow the latest products.
- Organize exhibitions and other events that will help sell more goods, etc.
We will talk, first of all, about dealership, as about the official representation of a large company. This is actually the same business, only with a number of special advantages.
If you decide to become a dealer:
- you will be able to significantly save on the advertising campaign, as it is taken over by the conglomerate that you represent;
- you will not have to hire a lot of employees with whom you will have to share part of the profits, you can do this work yourself;
- get the opportunity to organize your network in almost any region if you sell a quality product.
In general, we can safely say that this work is promising and profitable, unless, of course, you have the necessary character traits in order to become a dealer.
What qualities must a dealer have to become a representative of a large company?
No matter how attractive this job may seem to you, you should remember that not everyone can become a dealer.
Looking for sales representatives, companies (especially when it comes to international corporations with billions of dollars in turnover) put forward a number of requirements for applicants.
Conditions that must be met to become an official dealer:
- Be official to have more opportunities to promote the product.
- Financial stability and success of the entrepreneur - losers and near-bankrupts have very little chance of becoming a dealer.
- Have work experience in the field of business - they conclude a cooperation agreement with young companies less often than with those that have their own history.
- Have a "clean" reputation - if you have been seen in a number of semi-legal transactions or are not distinguished by honesty in doing business, an employer with a worldwide reputation will not want to have such a representative.
- Know what the corporation you want to represent does.
- Offer some ideas about how exactly you are going to market the product.
- Have the necessary technical base and infrastructure facilities (not all companies require this).
- Be ready to invest your money if required.
- Possess a number of necessary qualities, for example, the gift of persuasion, charm, punctuality, responsibility, initiative, etc.
- Constantly grow and develop, have the ability to learn - many large companies constantly conduct courses and trainings for their dealers, the presence of which is mandatory.
As you can see, there are many requirements, but they cannot be called too complicated.
If you are an experienced entrepreneur with a stable financial situation, then you are unlikely to be denied the desire to become an official dealer.
How to become an official dealer and make good money on it?
Large companies became such because they constantly expanded and conquered an increasing part of the market.
One way to do this is to hire a number of sales representatives who would distribute the product in the regions.
If you like this type of activity, then you need to think about becoming an official dealer.
What documents are needed to become an official dealer?
Before you go to an interview in the hope of becoming a dealer, put all your documentation in order: the company's constituent documents, existing contracts, and so on.
If the interview goes well and you are hired as a representative, you will be required to present a number of documents.
Each company has its own requirements for documents, but in most cases the list looks like this:
Some of the papers will have to be notarized, but the future employer will tell you in more detail about which package of documents and in what form you need to present.
Serious companies issue certificates to all their official dealers.
You will present this certificate when offering this or that store / salon to take some goods for sale or for use.
This certificate does not have a single sample - the company itself is engaged in its design. The document may look different:
Where can a dealer look for employers?
The easiest way to become an official dealer is to look for vacancies on the Internet.
This can be done using the following resources:
- https://www.businesspartner.ru/poisk-dilera-optovika.html
- https://www.proizvoditeli-rossii.ru/ishhu-dilera
- https://dealeram.ru
- https://www.postavshhiki.ru/ishchu-dilera
Choose the offers that you are interested in, write a good resume and send it to the specified addresses.
You can do otherwise: for example, you have and would like to become an official dealer in this company https://www.benata.ru/dealer.html in your region.
So, send your resume to a specific address, and you will look for other options if you are refused here.
You, as a dealer, will be offered two options for cooperation:
Working capital.
Roughly speaking, you will have to meet some kind of minimum sales and profit target.
With dealers that do not cope with the task, they usually terminate the contract.
Legal content.
You will become not just an official certified representative in some region.
You will become a person who must form his dealer network to promote the product.
If your resume is of interest to a future employer, you will be called for an interview (by the way, it can also be done via Skype if the main office is far from you).
How well you pass the interview will determine whether you get the job or not.
Your chances of becoming a dealer will increase if you:
- Be aware of the company's affairs, its product, turnover.
- Suggest specific steps for your dealership.
- Demonstrate confidence and the ability to convince the interlocutor.
- You will look presentable, as befits a dealer of a serious corporation.
- Show how exactly you differ from other candidates for the better.
How to become a successful dealer?
If you do everything right, you can easily become the official representative of a corporation that is pleasant and profitable to work with.
But it depends on your successful work how long you stay in this business and how much you can earn.
Here are some tips for those who want to become a successful dealer:
- Choose the right person for whom you want to work - sometimes the problem is not with the dealer, but with his employer.
- The product that you sell should not be too expensive, but at the same time be of good quality.
- Choose products that are in demand for dealerships, the demand for too exotic goods will not be great, which means that you will not earn much.
- Build your customer base and constantly strive to expand it.
- Appreciate your regular customers, who give you most of the profits, offer them small bonuses and benefits.
- A successful dealer looks good, smells good, speaks well, smiles radiantly, and people like him.
- Be moderately persistent when interviewing potential clients - without it, you will be able to close profitable deals.
And it is also very important to constantly learn and polish your skills, because without this you are unlikely to be able to achieve great success in dealership.
Is it possible to become a dealer without investment?
If you want to become a major regional dealer, then get ready for the fact that you will have to invest a fairly large amount of money, which will go to:
- purchase of goods;
- payment for storage facilities;
- staff salaries, etc.
In this case, investments will amount to hundreds of thousands of rubles, and no one will give you a guarantee that you will recoup these investments, and even in a short time.
But do not get upset ahead of time, because you can become a dealer even without financial investments.
3 ways to become a dealer without financial investments:
Realization of goods.
In this case, the work is done according to the principle: first - products from the manufacturer, then its sale by the dealer, and only then - money for the manufacturer.
A lot of dealers work exactly according to this scheme.
Work under the order.
Let's say you offer a product to a customer. He chose several positions and gave an advance payment.
You place an order for the manufacturer, when he fulfills it, you transfer a batch of products to your client, you receive the rest of the money, you send it to the manufacturer minus your remuneration.
That is, in fact, you work without your own investments.
The official representative of the company.
A large company hires you as a dealer, but in essence you are a sales representative who drives around with a price list and product samples, offering all this to customers.
For successful transactions you receive wages.
Ready to become a successful dealer?
Video about the features of the profession and about choosing a niche for you:
If you love working with people, have the gift of persuasion and are good at business, then you are absolutely right in what you think. how to become a dealer.
In this type of activity, you will surely succeed.
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Often, a novice entrepreneur who wants to start his own business does not have enough initial capital or simply does not have the funds necessary for this. Then the question arises - how to become a dealer, agent or regional representative of any large firm or company. Perhaps this is the best way out of this situation. Since in a relatively short time without any special investments of personal funds, it is possible to get not only the necessary experience at the expense of this company, but also subsequently, start your own business in a certain direction without mistakes, risks and losses, which is very important.
Of course, it is best to become a dealer by choosing the area that is closest to you, in which you once worked or it is somehow close to your profession. Most likely, this option will be a shorter way to achieve your goal.
Many organizations recruit local dealers who will be interested in selling their products, provide free training to help them learn entrepreneurial work, such as assembling or installing any of the devices they manufacture. Large organizations of individuals are invited, both to open their own business and to earn extra money.
By becoming such a dealer, you get the opportunity to sell high-tech products at manufacturer's prices. Almost all self-respecting large organizations have their own websites, on which they offer joint mutually beneficial cooperation. Therefore, on the Internet, you can try to find the information you need in the area of interest to you.
Check out this business idea that you can become in by collecting the necessary information about these companies (they are published in newspapers, magazines, teletexts, the Internet) and then you will be able to select offers that will interest you and that will match your potentials.
Is it possible to become a dealer without investment?
Both large companies and small manufacturers of their own products have dealers, which develop their business through working with regional representatives, and all these companies have different conditions. You can become a dealer with or without investments, as some organizations have special dealer conditions under which you need to work with your financial investments. Under these conditions, it is necessary to promote the products of the partner-company, purchasing them at your own expense at your dealer cost.
You can become a dealer of a small manufacturing company that does not require the purchase of its goods, that is, without its financial investments. Such a dealer business will be based on attracting customers at their discounts and prices.
What are the risks for dealers?
Now there are a lot of enterprises looking for dealers in order to successfully promote their products in various cities and regions. If you decide to become a regional dealer who will purchase a product at your own expense, fill your warehouse and start selling it, then there is a risk that you will remain sitting on this product, especially if you have not previously studied the competition, needs and have not worked out at the initial stage, at least some clientele with whom you can work in this niche. There is an option to try to negotiate with the selected manufacturer on the return of the goods, if it is not possible to sell it within a certain period, as a rule, the organization meets halfway. All these nuances are prescribed in the contract concluded between you in writing. In fact, there is only one risk here - this is the risk of not selling a product that is taken at its own expense in the best possible way, and not at the expense of a loan or fabulous debts.
Becoming a dealer without investment, i.e. not outbidding, but promoting products that are in stock at your supplier or taking it for a specific order is the safest option for developing a dealer business, in this case there are no risks as such. The only risk you will bear is the risk of losing valuable time, but you may gain invaluable experience.
How to choose a niche in the dealer business?
A few tips for choosing a niche:
- It is not recommended to purchase a product that is completely unknown on the market and that no one has heard of yet. It is very difficult to promote a new product, especially without the support of a manufacturing partner. It is better to choose something already known, even if it is some analogue of familiar products that are already on sale and people know about it.
- Pay attention to the mass character of the product and the number of its potential consumers, as well as how this product is consumable.
- Pay attention to the average check that will be from each customer who comes, there is a risk of becoming a manufacturer's dealer who sells some little thing and you may not be satisfied with small deals with insufficient earnings.
- When choosing a dealership niche, be guided by your own knowledge or thoroughly understand and study the product you prefer to choose, its characteristics and properties, so that you can objectively communicate with your clientele.
- Don't forget to determine what channels customers in your niche can come from and what costs await in this area. Channels can be both free and paid.
- Be sure to study the competition for the sale of goods.
Dealer Skills
Dealers are people who promote a partner's products, just like representatives in a wholesale business. Dealer skills are the skills of a good seller who can negotiate and communicate freely with consumers, it is also necessary to be able to prepare a good competent offer and actively work with the search for these consumers. In the future, it will be possible to assemble a good team of managers to work with clients, train them and supervise them in the future, organize an office, plan responsibilities for everyone, and start a full-scale own business project.
