Is it profitable to open a cleaning company? Clean business, or how to open a cleaning company. Premises and staff

Cleaning is a demanded service. Over the past 10 years, the number of companies wishing to master this niche has only grown. Clients can be owners of apartments and houses who do not have the time and desire for homework, legal entities wishing to outsource the cleaning of offices, retail, industrial areas to third parties and organizations. The threshold for entering this business can be zero, or it can start from 500,000 rubles - this will depend on your specialization and the form of doing business.

Working on the principle of a "lone handicraftsman" has its pros and cons. The first includes the minimum costs, the ability to keep all the moments under personal control. The disadvantages are the inability to cover "everything at once", a small flow of orders that you are able to serve.

The organization of a cleaning company carries with it the threat of personnel problems, financial investments, risks, at the same time giving the opportunity to expand, increasing the number of objects and clients.

Starting with a zero budget means working on small areas with one or two employees, interacting mainly with individuals. Since the competition is quite high in this type of business, it is possible in most cases to win serious customers by resorting to price dumping.

When opening a cleaning company, orders are searched for by distributing leaflets and posting ads in multi-storey residential buildings and cottage settlements, placing ads on the Internet and social networks, according to friends, through direct calls.

Infographic: 6 steps to start a cleaning business from scratch:

In the infographic, we will consider the opening of a cleaning company with a sufficient number of employees capable of serving large objects (cafes, restaurants, offices, several cottages, production bases, etc.).

After you have officially registered, start looking for clients: advertising, direct phone sales, participation in thematic events, etc. and at the same time - to recruitment. The best option is the selection of workers for a specific object. If you find the cleaners earlier, you will either have to pay them to wait or they will scatter.

How to open a cleaning company with minimal investment

A limited budget for starting a business or its actual absence should not be an obstacle to realizing your goal.

What format of work to choose if there is no money to promote the business?

In this case, feel free to choose the “loner” format - act as the main employee and manager. When you find a client who will require services that you are not able to perform on your own, look for an additional employee.

The most important thing to starting a business is determination and action. There will never be anything perfect in this world. The main thing is to take actions every day that, according to your calculations, will bring financial results.

Steps to start a cleaning company with a zero starting budget:

1. Registration of individual entrepreneurs. The main OKVED code is 74.70 - Cleaning and cleaning of industrial and residential premises, equipment and vehicles.
2. Search for orders: placing ads on Avito, on other resources, groups in social networks, calling companies to make an appointment.
3. Conclusion of a contract (a standard contract for the provision of cleaning services can be downloaded here).
4. Prepaid expense.
5. Execution of work.
6. Final settlement of the contract.

Try to always take either the full amount or an advance.

But in fact, in real business conditions, this is quite difficult, since most cleaning companies offer payment for services upon completion of the work. And clients are afraid that you will "throw" them, or do the cleaning poorly.

At the same time, remember that paying after the fact will be risky - you may simply not be paid. Which decision to choose is already a matter of your internal willingness to take risks and the market situation.

Working Moments: Registration, Personnel, Equipment, Uniforms and Facilities

Once you decide to start, register your business. You can choose the form of LLC or IE (the latter option is preferable for novice businessmen). Your OKVED codes - 74.70 (cleaning and cleaning of industrial and residential premises, equipment and vehicles) and additional.

You can issue an individual entrepreneur without leaving your home, through the portal of public services.

The purchase of work uniforms and professional chemistry will require small expenses - in general, about 10,000 - 20,000 rubles.

The list of equipment that you need to work will depend on your specifics. So, if you plan to start by cleaning houses and apartments, then household appliances are suitable for you:

• rotor;
• water-dirt vacuum cleaner;
• extractor;
• polishing machine;
• stepladder, buckets, sponges, screeds, professional chemicals.

Personnel should be recruited for a specific facility. Those. you agreed with the client about cleaning a cottage with an area of ​​400 sq.m. with dry cleaning of furniture - immediately look for specialists who can help you. They are looking for such working personnel on Avito, regional portals where such resumes are posted, in the Vkontakte and Odnoklassniki groups, pasting job advertisements on the message boards of the microdistricts. Recently, unfortunately, access to the applicant's data on Avito has become paid.

If labor migrants apply to you, pay attention to the presence of a work permit, otherwise you can get fines.

List of services of a cleaning company for cleaning apartments, cottages and non-residential premises

Differentiated services are understandable to customers and satisfy their needs, and cleaning businessmen can make good profits.

Standard gradation of residential cleaning services and their cost:

• express cleaning for areas up to 70 sq. m. (1.5-2 thousand rubles);
• general cleaning in living quarters up to 70 square meters (3 - 5 thousand rubles, includes dry and wet cleaning, furniture polishing, kitchen degreasing);
• cleaning after renovation (from 5 thousand rubles);
• cleaning after a fire (from 10,000 rubles);
• additional services at different rates (garbage collection, dry cleaning, etc.)

The provision of cleaning services for legal entities may include the following services:

• industrial mountaineering (washing shop windows, windows, glass facades);
• cleaning the area in front of the building;
• cleaning toilets,
• cleaning of production and kitchen premises for cafes, restaurants, canteens;
• cleaning of swimming pools, baths.

Cleaning of apartments and equipment for work

When working with professional chemistry, one should be well versed in the peculiarities of the action of a strongly alkaline substance on a particular material in order to avoid damage to property and related problems. For example, the laminate is not polished. Instead, protective coatings such as SMART-PROFI, Clean & Buff "Premiere Clean & Buff" are applied. To work with floor coverings, it is recommended to use a rotary polishing machine, a polishing machine (you can use a household one from "Karcher").

The minimum required for cleaning apartments and cottages is the following equipment:

• rotor for washing floors and dry cleaning of carpet;
• water-dirt vacuum cleaner;
• extractor;
• step ladder for working with chandeliers, ceiling, high furniture;
• buckets, screeds, fur coats, professional chemicals.

Cleaning of premises after renovation

After construction work, effective acidic agents are needed that allow you to quickly remove traces of cement, plaster, lime, mixtures, rusty and salt drips.

Contamination can be removed manually or using foam generators or high pressure washers.

Prices for work start from 140 rubles / sq.m. (in rooms up to 50 sq.m.). In an apartment or cottage up to 200 sq.m. (this is the most frequently ordered option) the price starts from 120 rubles / sq.m.

Cleaning products after renovation

Highly concentrated Shine No. 5.

Designed for work in internal and external surfaces with stains of building mixtures, cement, etc. Cost for 5 liters - from 300 rubles.

Used for manual and mechanized harvesting. The solution is applied to the surface with a brush, sponge, brush or by spraying, after 5-10 minutes the surface is rinsed with water.

Consumption for light soiling –10 ml per 1 liter of water, for strong soiling –1: 1.

Alkaline cleaner for oil-oil contaminants Power No. 8.

It is used for metal surfaces, tiles, marble, artificial stone, self-leveling floors. With this tool, you can remove carbon deposits, soot, oil spills, fuels and lubricants. Cost for 5 liters - from 300 rubles.

Try to purchase professional cleaning products for residential and non-residential premises from wholesale suppliers - this will allow you to save a lot, since the consumption of chemicals for daily orders will be significant.

Dry-cleaner of upholstered furniture, carpets, chairs

Dry cleaning is the second most popular cleaning service. It is often ordered for residential and office premises in order to remove grease, stains from blood, food, ink, felt-tip pens, paints from mattresses, sofas, carpets, chairs.

Approximate prices:

Chair - from 200 rubles / piece.

Chair - from 400 rubles / piece.

2-seater sofa - from 1300 rubles / piece.

Corner sofa - from 2400 rubles / piece.

Window cleaning, industrial mountaineering

This service is also very often ordered from cleaning companies. The price for washing a window from two sashes and from plastic starts from 500 rubles on average. A professional spends about 15-20 minutes on such work. These services are seasonal in nature: most often they are ordered in the spring and autumn.

Cleaning of windows, facades, balconies, shop windows from the outside at a height is hazardous and requires licensing. Employees performing this work must be provided with the necessary equipment and undergo specialized training. Otherwise, you will not be able to provide such a service.

Important! To perform high-altitude work (industrial mountaineering), a license is required. This means that your organization must join the SRO at the place of deployment and pay an entrance fee (300,000 -700,000 rubles). Workers must have permits and certificates of a high-altitude installer; work permits with instructions must be drawn up for work.

Industrial mountaineering is an expensive service (the calculation does not take into account the standard washing of windows from the inside and in one-story houses - here the prices are low). The salary of an installer in the regions is on average 50,000 - 60,000 rubles, in Moscow, as a rule, it is 2 times higher.

Cleaning after fire

It is very problematic to remove the burning smell due to the release of resins and phenols at high temperatures and their peculiarities penetrate deeply into the materials, therefore the owners of residential premises where smoke has occurred often turn to specialized cleaning companies. Therefore, this service must be on the list of your options, especially since the price for it starts from 200 rubles per square meter.

Equipment and tools required to work with a room with traces of soot, soot, burning:

• high pressure apparatus;
• foam generator;
• detergents (concentrate);
• vacuum cleaner;
• nozzles.

Diluted concentrates of the Karcher series, Kiehl HODRUPA A soot remover are often used as detergents. The latter is used undiluted for manual cleaning of objects affected by fires and in certain proportions if high pressure washers are used.

The sequence of actions when cleaning premises in which a fire or smoke has occurred:

1. Foam application.
2. Interaction of chemistry with a surface.
3. Flushing the chemical with the AED.
4. Removing water with a vacuum cleaner.
5. The final stage can be the aromatization of the room with professional air fresheners: the unpleasant odor in the room is eliminated with the help of disinfectants and neutralizing agents.

Pool cleaning

Cleaning the pools will require separate specialized equipment, chemicals and trained personnel. A standard set of cleaning services includes:

1. Drainage and collection of waste.
2. Cleaning the floor and walls of the pool, including from algae, their disinfection.
3. Cleaning and disinfection of sun loungers, handles, rugs.
4. Cleaning of plaque and polishing tiles and other surfaces.
5. Cleaning and disinfection of showers and changing rooms.

Your clients can be both private individuals - the owner of cottages, and baths, saunas, sports and fitness centers, swimming pools. Average price for 1 sq.m. - from 200 rubles. The cost may be higher if the pool is deep and heavily polluted.

Cleaning of cafes, restaurants, industrial facilities

Production facilities require constant monitoring of cleanliness. While the daily cleaning is performed by permanent staff, specialists from the cleaning companies may be invited for the general cleaning.

If this is a catering, then you should use special means against traces of fat, oil, burning.

The subtleties of work in cleaning: do not offer sex!

Apartments are usually cleaned by women between the ages of 25 and 45. They come to someone else's house, not knowing at all who will meet them. Cleaning staff receive intimate offers from time to time, so working alone can be unsafe.

Your safety or how to protect yourself from charges of theft

Accusations of employees of cleaning companies of theft and damage to property are a nuisance that is very often faced by those who open a business for cleaning cottages and apartments. This is also a common fear of aspiring businessmen.

How can such accusations be prevented and avoided?

There are several options here.

If you work alone or with a trusted person, then the risk of theft is minimal. If the company employs several people and their number is growing, then sooner or later you will face such a problem.

A way out of the situation may be employee civil liability insurance. Any damage caused to the customer by the cleaners (theft, damage, etc.) is covered by the insurance company. The purchase of such an insurance policy will not only minimize unpleasant situations, but also increase customer loyalty, and this is a definite plus.

Problem clients and receivables

One of the most common problems that cleaning companies face is delays in payments and non-payment of debts.

Expect 1 in 10 of your customers to delay their bills. In difficult cases, you will have to "knock out" the debts in court. To do this, your state (or outsourcing) must have a lawyer who will deal with claims and litigation work on receivables.

In practice, the "risk zone" is legal entities that have recently been working on the market (so-called fly-by-night firms), clients who are already acting as defendants in court in similar cases. Having ordered services, dishonest companies begin to “delay” the payment, referring to financial problems, while it can be difficult to obtain payments even through the courts, since they do not keep funds in bank accounts.

In order to be insured against non-payment, it is always necessary to conclude an agreement and sign an act of acceptance of works. Even if you know the client well and have worked with him repeatedly, always try to protect yourself from such problems by filling out the documents correctly.

What to do if the client refuses to pay or starts to feed "breakfast"?

In this case, a claim letter is first drawn up and sent to the client by registered mail. If the money is still not transferred to your account, go to court and seek a court decision in an administrative case. If the amount owed is more than 350 thousand rubles, you can try to initiate the bankruptcy case of the debtor legal entity.

Search for orders and promotion of services

Tenders

Cleaning tenders are held quite often. They are organized by large retailers (Magnit, Auchan, Pyaterochka, etc.), business center management companies, regional and municipal authorities, and industrial enterprises.

Such tenders involve significant budgets (from 500,000 rubles to several tens of millions of rubles), however, the requirements here are strict: to the number of employees, price category, availability of equipment and tools, work experience, financial security, etc.

If your clients are individuals, do not refuse to constantly post information about your services on specialized Internet resources (Avito, Hand in Hand, etc.) Additional orders can be brought by publications in groups on social networks, forums, stock exchanges freelance, resources for finding orders and performers ("Professons ru", "Repairman ru", etc.)

Putting up ads in urban neighborhoods, placing flyers in mailboxes - this can give, albeit small, but exhaust.

Create a website that will represent your company on the Internet. Develop it and look for clients with the help of contextual advertising and SEO.

Direct access to clients through telephone conversations

If your business employs several dozen people, you cannot do without direct sales. You or your sales manager should call a certain number of potential customers every day looking for a real order.

Your advantages over competitors can be:

• lower price;
• employees with Russian citizenship or a work permit if the backbone of your staff is labor migrants;
• customer focus;

Thematic events, competitions, etc.

From time to time, the cleaning industry hosts exhibitions, master classes and other events where you can offer your services. It is not necessary to wait for exactly the "cleaning" events. At exhibitions dedicated to design, cottages, you can also be your target audience - use any opportunity to declare yourself and your business.

White salary- this is the only legal form of remuneration. When looking for a job, many job seekers also face illegal types of payment: black and gray wages. In order to figure out whether a given employer's salary is legal, you need to pay attention to the following signs.

Signs of a white paycheck:

• The full amount of the salary is indicated in the documents when applying for a job.
• The accrual of bonuses and other incentive allowances is carried out by order.
• The money is transferred to the card or issued through the cashier. Cash payments must be made on one of the following documents: cash order, payroll, or payroll. The documents must be signed by a manager, chief accountant or authorized person. Opposite the surname of a specific employee should be the amount that is handed out.
• No additional envelope amounts will be issued.
• The actual amount of income is reflected in the 2-NDFL certificate and in the payroll.
• All deductions are made from the entire amount of the employee's income.

What is the official pay

Many people do not even think that they are receiving illegal income. They work without registration or receive part of their payment in envelopes, but do not realize that part of their income is hidden. For most employees, it does not matter that the size of their actual income according to documents is less than their real earnings. Employees pay attention to the fact that money arrives on time, without delays.

The official salary is calculated either according to the report card, or according to the fulfilled norms. An employee should not be issued for a salary less than the minimum wage established by the state.

Salary structure

• Salary. To calculate which, the actual hours worked according to the timesheet are taken into account, or the actually fulfilled norms.
• Increase (for length of service, qualifications, length of service, rank or others).
• Additional payments for work on weekends, for night hours, for replacing an absent employee, and others.
• Incentive payments, including bonuses.
• The regional coefficient established in a specific region.

When an employee is on sick leave, he is paid a temporary disability benefit. When on a business trip-business trip. And when you go on vacation, vacation pay is paid.

Features of employment at work

When hiring an employee, a hiring order must be made. An employment contract is another fundamental document describing the position, working conditions, rest, as well as the amount of remuneration for performed duties.

You need to familiarize yourself with the following internal documents of the organization:

1. Collective agreement.
2. Bonus regulations.
3. Inner order rules.
4. Job descriptions.
5. Taxes and salaries.

You need to understand the difference between accrued and paid salaries. The difference between them is withholding personal income tax (personal income tax), trade union dues, alimony and other deductions on a writ of execution.

In addition, the employer pays mandatory contributions from all accrued income of employees to the following extra-budgetary funds:

1. Pension Fund of the Russian Federation (PFR).
2. Mandatory Health Insurance Fund (MHIF).
3. Social Insurance Fund of the Russian Federation (FSS).

Illegal types of salaries

On the territory of the Russian Federation, there is only one type of remuneration - the official salary in accordance with the Labor Code of the Russian Federation. In the common people, such earnings are called white wages. No other types of wages are legal, there are no legal concepts of black or gray wages.

Black salary

An employment contract is not concluded with an employee, an order for employment is not made, and there is no documentary registration of a person in the organization. Such an employee receives earnings in cash in an envelope.

The obvious disadvantages of illegal sources of income:

• The lack of protection of the employee by law.
• Lack of tax transfers.
• The impossibility of formal care for vacation, sick leave or maternity leave.

The employee does not have experience and there are no deductions either to the MHIF, or to the Pension Fund, or to the FSS. In the event of illness or dismissal, the employer often does not pay due payments. When the time comes to receive a pension, the payments will be minimal.

The only advantage of such a source is the higher amount of illegal income. This option is convenient for business areas with a regular turnover of cash, which are then used to pay earnings.

This method is also convenient for real estate organizations. In such firms, only a few people are registered, and the rest receive only interest on sales.

Gray salary

In part, the official salary is called gray. At the same time, employees are registered for a minimum wage. It is from this amount that the employer pays all taxes. Sometimes an employee is appointed to a position with a lower salary. The rest is paid in an envelope.

Such a scheme allows the employer to reduce tax costs and increases wages. However, sick leave, maternity leave, leave, as a rule, are calculated according to the minimum wage and their size is minimal. It is highly likely that after the decree, the employer will offer to quit, and in case of disagreement, he will leave only the white part of the salary.

Another disadvantage of partially illegal earnings is that the employer regulates the amount in the envelope on his own and can establish various fines and illegal deductions.

Illegal salary scheme disguised as dividends

Another way of paying salaries is a scheme that includes a minimum wage and dividends. Each employee is given the opportunity to purchase shares of the organization, which he must sell when he leaves.

These conditions are specified in the employment contract. A smaller part of the salary is drawn up and paid on time. The employee periodically receives most of the income in the form of dividends, which in fact make up most of his earnings.

Taxes are paid only on the minimum wage. The frequency of dividends is not monthly, but quarterly. In this scheme, dividends are a good cover for illegal income. To identify this scheme, they reconcile all labor contracts, minutes and documents of shareholders' meetings, employee shares and the amount of payments.

What is the employer's risk

Often the employer is calm and confident that employees will not complain because they will not be able to prove anything without official documents. However, illegal schemes are easily detected. For this, an unscheduled check is carried out and the number of employees in the workplace and in the staffing table is simply compared.

The identification of this pattern can be facilitated by employee complaints to inspection bodies and testimony. Illegal wages and tax evasion threaten the employer with heavy fines and even criminal liability.

Advantages and disadvantages of official earnings for an employee

• The main advantage is the social security of the employee. If there is a violation of labor obligations, then you can file a complaint with the regulatory authorities.
• The registration of workers and the payment of white wages is a sign of a stable organization.
• Taxes are charged on all earnings. In the future, the amount of pension payments will be calculated from these taxes transferred to the PFR.
• Temporary disability benefits and vacation pay are calculated based on total earnings.
• When you go on parental leave, it will be easier to return to your position by keeping your salary, since the registration is official.
  Your income can be confirmed with a certificate, this is sometimes needed to obtain a mortgage or loan.
• The size of the salary is fixed, the employer has no right to reduce it at will.
• In case of dismissal of an employee, the employer must pay all due payments.
• You can return part of personal income tax from the budget using tax deductions. This is beneficial in the case of buying an apartment or house on a mortgage.

The disadvantages are not so obvious, but still there.

• Official income is usually less than illegal income. Since the employer reduces part of his expenses by cutting the size of wages.
• Most of the vacancies in private business are offered with illegal earnings, so it is more difficult to find a job with an official salary.
• Alimony and debts under orders of execution are withheld from official earnings, it is easier to hide illegal income. In this regard, when registering an employee, the deduction from wages will be in full.

Advantages and disadvantages of a white salary for an employer

• The obvious disadvantage is the cost of taxes.
• Complex accounting reporting.
• The inability to fire an unsuitable employee, since according to the Labor Code it is difficult to do this.

The advantages for the employer are much less:

• Lack of responsibility for illegal wages and tax evasion.
• Good reputation and stability of the organization.
• Accounting transparency.

How to check if the employee's pay is official

If an employee has doubts about whether he has official income, then this can be checked as follows. You need to register in your personal account on the website of the Federal Tax Service and download the 2-NDFL certificate there. Organizations are required to submit these certificates annually by surname. Having received a similar one in accounting, you can compare income by month.

Despite the obvious merits of the white salary, most employers and employees opt for the gray option. Making such a choice, you need to weigh all the risks, since more often workers lose more than they get. It should be borne in mind that with an illegal salary, the employer may delay its issuance for an indefinite period, pay it not in full or not pay at all.

How to open a cleaning company in Russia: a brief overview of the market + the necessary equipment + personnel search + initial investment + ways to advertise your business + useful tips.

Cleanliness is the key to health. A professional approach to cleanliness is the key to success in this area of ​​business.

Cleaning grandmothers are gradually becoming a thing of the past ...

Demand, albeit "sleeping", seems to be in Russia, therefore, how to open a cleaning company more and more people think about it on their own. We will deal with this today.

What do you need to know before starting a cleaning company?

First, it is necessary to understand the very concept of "cleaning", which still sounds unusual in Russia and different people put different meanings into it. It's not just cleaning anymore.

Some people perceive the cleaning company as the very same grandmother-cleaner who took certain courses and can intelligently, but without a system and modern equipment, sweep or mop on the floor. Yes, there is also a demand for such services in the lower price segment.

In 2014, the market "froze", but in 2018, according to experts, it will start growing again. Takeaway: To be successful tomorrow, you need to prepare for the increased demand today. So, it's time to think about how to open a cleaning company.

So, in 2014, the market of cleaning services in Russia was estimated at $ 200 million. Moreover, 150 of them were in Moscow and the Moscow region. Up to 30 million more - to St. Petersburg, and the rest - other regions.

Since then, they learned about professional cleaning in the periphery, so the market began to gradually level out, which opens up new prospects in the event of economic growth throughout Russia.

Choosing a target audience for a cleaning company

Having dealt with the region where we are going to open a cleaning company, we need to understand for which client it is worth doing this. Roughly speaking, the client can be either corporate or private. Corporate are divided into offices and premises for a mass gathering of people (shopping and entertainment centers, theaters, cafes, etc.).

To understand which client to target will help such a "cheat sheet" that shows who spends the most on cleaning premises in Russia:

As you can see, apartment cleaning takes no more than 3% of the market, together with theaters and restaurants that cope with cleaning procedures on their own.

Hence the conclusion: it is possible to open a cleaning company exclusively with a focus on a corporate client, and servicing individuals should be developed as an auxiliary direction.

Having dealt with the target audience, you should estimate the range of services that you will provide. All of yours will depend on it, since it all requires personnel, equipment and supplies.

From the infographics it follows that it is not very profitable to open a cleaning company that only deals with cleaning premises and territories - most combine this activity with something else.

The reason is that the Russian market is still in its infancy, and you cannot rely on any one segment, it is better to take 2-3 directions and develop them in parallel.

How to open a "modest" cleaning company: a rough business plan

You can open a cleaning company if you have a well-thought-out business plan.

Therefore, we have prepared examples for you. Then let's compare the performance of a small firm that provides dry and wet cleaning services with a large company so that all the differences are clearly visible.

So, in order to open a small cleaning company of a modest scale, which does not provide any exotic services such as supervision of a car fleet, but only deals with cleaning the premises, you have to be “in the know” yourself.

If you are already an expert in this matter, then you will not need the courses, otherwise you will have to spend up to 20,000 rubles on them.

After completing the courses, the first step is to officially register your business.

If you want to work as an individual entrepreneur, it's up to you, but it is believed that real profit in the cleaning business can be obtained only if you open a cleaning company (on a simplified taxation system) with 1-2 employees besides you.

This will allow more flexibility in working with the state, while maintaining the benefits of small businesses, such as lower tax rates, government grants, reduced rental costs, etc.

The good thing about cleaning is that, according to the laws of Russia, this activity does not require any certification. Before opening a cleaning company, you need to study GOST R 51870-2002.

Initial investment in a cleaning company

It all depends on the scale of your future activities and the market segment that you have chosen for yourself. In general, 290-350,000 rubles are enough for a mediocre cleaning company in the LLC format. start-up capital. For individual entrepreneurs - 70-90,000 rubles.

It is believed that such a volume of investments in Moscow pays off in 8-10 months. That is, in less than a year. For a full-fledged cleaning company that provides a full range of services, you will need 2-3,000,000 rubles, and the payback in the presence of regular customers will be about a year.

You need to understand that cleaning premises as a business is too heterogeneous. Companies working in tandem with five-star hotels receive very serious income, but they also have the highest quality of cleaning services.

Low qualifications among supermarket employees, and average - among average business centers. All this must be taken into account in advance, calculating the level of the initial capitalization.

How to start a cleaning business in Russia?

Before opening a cleaning company, experts recommend checking the soil by talking to local entrepreneurs: do they need cleaning, what kind of cleaning they need, how much are they willing to pay, etc.

Otherwise, you may not be destined, because the demand is not consolidated. Such is the specificity of the cleaning business that word of mouth and personal acquaintances are always in the first place here.

The most important item of expenses for a small cleaning company is an office, although at the initial stage you can do without it at all. The modern level of technology development allows you to work in the "home-office" mode, and go to the client for cleaning.

If the cleaning "office" is quite small, consisting of one person, then you can simply answer on your own mobile phone, without interrupting the cleaning. It is easiest to open a cleaning company in this format. However, if you are planning to enter the cleaning business for a long time, then you cannot do without an office.

An optimal office should have the following premises: a director's office (you can meet clients there), a staff room (primarily managers), a warehouse for inventory and workwear, as well as a separate room for washing machines and a tumble dryer.

Even if you do not intend to provide dry cleaning services, you will have to wash your overalls all the time, especially after each dirty cleaning, as required by GOST and common sense - who will hire a cleaner who looks like a scum?

Thus, for a modest office, an office with an area of ​​15-20 square meters will be enough. m. According to market participants, you should focus on premises with a price of 1,000 rubles per square meter (that is, 15-20,000 rubles per month).

You should not look for an office in the city center; you can also look for it on the outskirts - you go to your clients for cleaning, and not they come to you. This means that your own convenience can be sacrificed for the sake of economy.

1) Equipment for a cleaning company

This is one of the most problematic moments when starting a cleaning company in Russia. Some advise buying only new equipment, while others recommend limiting yourself to used equipment for a start, they say, the main thing here is the quality of personnel and consumables, and not equipment.

Choose what is closer to you, but still the mops and rags must be clean, otherwise the client will be unhappy.

Consumables and simple equipment made in Russia are available in a wide range.

A mandatory set of equipment for a small company in Russia is as follows:

Total: 31,700 rubles (without a scrubber drier). When buying a cheaper vacuum cleaner, you can keep within 30,000 rubles.

You can wash your work clothes yourself at home. If you have a car, then the issue is resolved, but if not, then you will have to cooperate with someone.

Many organize this business specifically for one customer - for example, a business center, where they themselves rent a small room or receive permission to store equipment in the back room with the consent of the building owner.

2) We select personnel for a cleaning company

If you are at the very start and intend to do the cleaning alone, then you may not even read this paragraph. Otherwise, you will need to hire 1-2 cleaners. Most likely, you will have to pay for the training of beginners, which will cost 4,000-25,000 rubles. Consulting services are provided by large cleaning firms.

The course includes both training in working with equipment and the basics of safety when working with toxic substances.

In addition, employees will be taught how to properly, according to the system, carry out cleaning, what types of cleaning are there, how wet cleaning differs from dry cleaning using a vacuum cleaner or a scrubber, etc.

That is, at the exit you will get a full-fledged cleaner - an expert in cleaning of any type.

The work of an ordinary cleaner is considered to be low-skilled, therefore, it is not paid very high, although the shortage of personnel in Russia contributes to the fact that real specialists with work experience can be expensive.

To start a business, you can focus on employees who are ready to work for 10-15 thousand rubles per month + bonuses.

You can find someone for the minimum wage, but then, most likely, the quality of cleaning will suffer, because only the same grandmothers, who are often poorly versed in technology, will go to such a salary, but they will have to work with high-tech and modern equipment.

To understand whether it's time for you to expand, there is a formula according to which one cleaner is capable of efficiently cleaning an area of ​​9,000 square meters. m. For 8 hours of a working day, an employee can clean about 800 sq. m. m (in office centers - 500 sq. m).

By calculating the area of ​​the "mileage" of employees, you can find out if you have enough hands. If there are fewer people than required, the quality of cleaning will suffer.

3) We are looking for clients to our cleaning company

The best option if you have found a client in advance for whom you will create your business, and only then you will scale it by hiring new employees and purchasing additional equipment for other types of cleaning.

Market players argue that the best option for small cleaning companies is word of mouth or "presentations": go to the offices and look where the dirtiest is, offer them to do the cleaning for free or at half price, subject to a review (video review) on your website or on specialized resources.

You can also leave your handouts near the entrances to business centers or malls.

Although this does not give a high conversion, it is free (as long as they are not ripped off by competitors). A more solid advertising campaign will be too expensive.

Many try to master promotion of cleaning services in social networks, but how effective it is is difficult to say.

It is considered much more justified contextual advertising, which is shown to the target audience: if a person is looking for a cleaning office, entering the query "cleaning of premises Moscow", then your ad will be shown to him.

Paid ways to promote cleaning services will cost from 10,000 rubles per month.

Do not forget about fixing all agreements with the customer in advance, down to the smallest detail. Here it is advisable to describe not only the types of cleaning, but also the fixation of property rights, so that you are not later accused of stealing personal belongings.

Therefore, prepare in advance the forms of contracts indicating the list of your services and terms. The contract is usually signed for a quarter or a year, but there are also one-time payments.

* Example of a standard contract for the provision of cleaning services

What is the payback of the micro-cleaning business?

… First, you will have to dump, otherwise there will be no orders. So it is worth focusing on 30-40 rubles / sq. m.

Minimum costs: 30,000 (cleaning equipment) + 15,000 (office) + 20,000 (staff: 1 cleaner + outsourced accountant) + 10,000 (online advertising) = 75,000 rubles in the first month and 40-50 thousand rubles monthly.

Income: 50,000 (30 rubles per 1 sq. M. Of cleaning = 1667 - that is how much square meters you need to clean a month to pay off yourself and one assistant). This is excluding taxes.

If you intend to work more thoroughly and are ready to spend money on high-quality equipment (the same scrubber), rent a car, expand your staff, engage in full-fledged self-promotion, then the start-up capital of 300-350,000 rubles will pay off from about 5,000 sq. m of cleaning per month.

Considering the scale of business centers and retail space, this figure looks quite acceptable, but your competitors may already be working there, so it is better to prepare for the fight for a client.

The standard margin in the cleaning business is 25-35%, depending on the services provided: one-time general cleaning is expensive, but rarely ordered in Russia, and weekly cleaning gives a small, but regular income.

Thus, regular cleaning of a three-room apartment in Moscow will cost 4,000 rubles, and general cleaning after renovation is almost twice as much - 7-7,500 rubles. In general, the average cleaning company pays for itself in 9 months, taking into account the crisis.

How to start a cleaning company in style?

How to open such a large company in Russia? The principles are the same as before, so we will not repeat ourselves, but the costs are higher. Such companies are usually created to help hoteliers or companies that serve large housing estates and shopping and entertainment centers.

To open a cleaning company in this segment, the staff will be at least 12 people:

Imported equipment for wet and dry cleaning of all types to open a cleaning company of this level will also cost a pretty penny:

Adjusted for inflation and devaluation, the purchase of equipment for dry and wet cleaning and the hiring of personnel can cost even 3,000,000 rubles.

With a projected payback of the project of 550,000 rubles per month, it is necessary to serve about 15-20 corporate clients (this is about 100 orders for dry and wet cleaning per month).

This video will show you how to create a successful

cleaning company with an income of $ 3,000-7,000:

Summing up the features of opening a cleaning company

Investments in a small cleaning company can be recouped in a couple of months with an average cleaning yield of 35%, for an average company in 8-10 months with a yield of 25-30%, and in the case of a large office, a return of 20-25% is considered a great success and 12-15 months for payback.

In fact, this market is very volatile. If you are lucky to receive a large order for dry and wet cleaning, for example, from a large government structure, then even a large cleaning company can be recouped very quickly - in just a couple of months.

But the opposite result is also possible - small orders at high costs. The most important thing is a preliminary analysis of demand in the segment and locality where you intend to work.

So find the answer to the question " How to open a cleaning company? " not that difficult. It is much more difficult to calculate everything correctly in advance, to analyze the dormant demand for dry and wet cleaning, to determine the optimal advertising channels, etc.

Cleaning itself in this case is far from the most difficult thing. But if all this is done correctly, then the result will not be long in coming: in this area, the payback is one of the fastest, because in the USA and Europe it is considered one of the most attractive for investments.

Helpful article? Don't miss new ones!
Enter your e-mail and receive new articles by mail

The cleaning business (professional cleaning of premises) is gaining more and more popularity. Let's take a look at how to open a cleaning company.

This business does not require licenses or permits and does not cost a lot to get started. So, for those who want to open their own business without large investments, a cleaning company may be the ideal option. However, it is necessary to take into account the nuances of this enterprise.

For example, starting a cleaning business from scratch, you can specialize in cleaning industrial premises or apartments after renovation, or regular cleaning of offices. To find customers, you need to place relevant ads.

And you can first negotiate with a specific enterprise (shopping or entertainment center) and only after that organize the structure and hire employees.

So you need to act every time in accordance with the environment - the presence of potential customers and competitors. Find your niche in the expanding market for cleaning services and determine what is more in demand in the region - cleaning carpets or washing tiles.

However, in any case, it is necessary to draw up a business plan. Of course, there is a ready-made business plan for cleaning services on the Internet, but usually there is not much benefit from it.

What is more attractive for a cleaning company is that a business from scratch begins to make a profit with minimal investment. Let's take a look at what you need to get started.

How to open a cleaning business

Registration. The most convenient way to do this is to register an LLC.

Licenses and Permits. None, but it is worth familiarizing yourself with the GOST for cleaning buildings and structures.

Equipment. In any case, a vacuum cleaner is needed; machine for cleaning carpets (disc); set for washing windows. You also need your own transport to transport equipment and people. In addition, all employees must wear protective clothing with the company logo.

Staff. The main problem for cleaning companies is staff turnover. It is also necessary to conduct training of personnel. All office and administrative functions are usually performed by the founder (director). The accountant can be invited or part-time.

A seemingly simple business contains many conditions that must be taken into account before starting work. It is best to take a Business Youth training course before starting your own business, where you can get practical help on starting any projects.

* Calculations are based on average data for Russia

1. SUMMARY OF THE PROJECT

Objective of the project- opening of a cleaning company in Rostov-on-Don. The main source of income for the institution is payment for professional cleaning services. The cleaning company offers a wide range of professional cleaning services for commercial and private premises.

The target audience- corporate segment, represented by shopping and entertainment centers, offices, restaurants, cinemas; private segment.

TO advantages cleaning company should include:

Demand for this type of service;

Relatively low level of competition, low threshold for entering the market;

The dominance of the corporate segment allows concluding long-term service agreements, which guarantees a stable income.

Investment costs in the amount of 1,578,400 were directed to the purchase of specialized equipment, the purchase of a car, the arrangement of a sales office and the formation of a working capital fund. Payback period of the project- 11 months. Profitability business in the first year of operation will be 12%.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

The market of cleaning services in Russia appeared relatively recently - about 25 years ago, thanks to the arrival of large foreign companies. The introduction of cleaning services began in Moscow and St. Petersburg - these local markets are still the leaders of the domestic cleaning services market and occupy almost 60% of the total volume.

The activities of cleaning companies are a set of measures aimed at cleaning and maintaining cleanliness in commercial and private premises. Recently, this type of service is gaining popularity, which is due to the demand for professional maintenance of premises, problems in organizing their own cleaning services, actively ongoing construction, fashion for outsourcing.

Increase in sales without investment!

“1000 Ideas” - 1000 ways to differentiate yourself from competitors and make any business unique. Professional kit for developing business ideas. Trending product 2019.

The annual growth rate of the Russian cleaning services market is 30%. The Moscow market is showing growth of 68% and the market volume is more than 15 billion rubles per year. The turnover of the Russian market of cleaning services at the beginning of 2016 amounted to 222.13 billion rubles. Today in the regions of Russia there are about 1,500 companies, in Moscow and St. Petersburg there are about 700 companies.

According to statistical studies, in 2016, cleaning services were included in the top 5 most demanded services in the domestic market.

The growing demand for professional cleaning leads to a constant expansion of the client base of the cleaning company. Commercial real estate services account for 80% of the total market. Today the main users of the services of cleaning companies are shopping and entertainment centers. But in the segment of individuals, these services are just beginning to gain popularity.

Rice. 1 - The structure of the client base of cleaning companies

The dynamics of commercial space commissioning reflects the possibility of expanding the circle of potential customers. The peak of commissioned commercial space was recorded in 2014, and in the last two years there has been a decrease in the indicator. However, during the crisis, many companies optimize their costs, including the costs of service personnel. Thus, the demand in the cleaning services market was supported by those companies that abandoned the hiring of traditional cleaners in favor of outsourcing. This step, according to experts, could bring savings of 20% for the company. Therefore, even with the arrival of the crisis on the commercial real estate market, the cleaning business continues to develop dynamically. Recently, the demand for cleaning services is provided by government organizations that select cleaning companies through tenders, auctions, and so on.

Rice. 2 - Dynamics of the area of ​​commissioned commercial buildings in Russia

Competition in this market is growing very slowly, the threshold for entering the market is quite low. As statistics show, in recent years the number of cleaning companies has remained unchanged: every year new companies enter the market, but the same number leave it. The main trend in the cleaning services market is the consolidation of companies and the expansion of the range of services, due to which the market is growing. Small businesses also survive because they are able to respond flexibly and quickly to changes in market conditions. The profitability of this business is in the range of 12-15%.

This business plan was developed for opening a cleaning company in Rostov-on-Don, therefore, the local cleaning services market should be analyzed. According to the results of the search query, there are 58 cleaning organizations in the city, of which the highest rating is assigned: "CleanOffice", "Master Shine" and "Make a Wish". The listed companies are serious competitors. It is recommended to study their pricing policy and list of services in order to form their own competitive advantages.

Thus, cleaning business has the followingpros:

1. The market of cleaning services is in the stage of active growth. Cleaning services have long been familiar to a potential consumer and have experience of successful application in various regions of Russia;

2. The basis of the client base of the cleaning company are legal entities, therefore, with a high level of corporate service, you can count on long-term cooperation, which will provide the company with a stable income;

3. Relatively low level of competition, low threshold for entry into the cleaning services market.

3. DESCRIPTION OF GOODS AND SERVICES

Potential clients of the cleaning company are both individuals and legal entities. The target audience in the segment of servicing individuals is families with an income level above 30 thousand rubles for cleaning their homes; in the segment of servicing legal entities - commercial objects for various purposes to maintain cleanliness and care in the premises.

The range of cleaning services should be formed based on the target audience and the demand for certain types of services. According to statistics, the largest share in terms of types of services is occupied by complex daily cleaning, in second place is the cleaning of the adjacent territory, garbage disposal, cleaning after repairs.

Ready-made ideas for your business

Daily cleaning includes dusting, cleaning mirrors, cleaning floors. Cleaning of the surrounding area involves washing windows, facades, garbage collection, cleaning snow / leaves / grass (depending on the season), maintaining the cleanliness of architectural elements. General cleaning is also offered, which means removing dirt from walls, washing skirting boards, removing local dirt from various surfaces, cleaning tile joints, washing windows, and so on. Particular attention should be paid to this type of service, such as cleaning after renovation - recently this type of service is in demand. Cleaning after renovation includes: taking out debris, washing windows from plaque, thoroughly removing dust from various surfaces, heavy dirt, washing floors, cleaning furniture, washing chandeliers, etc.

Some cleaning companies offer special programs and services. Such services can be cleaning before the birth of a child, washing advertising structures, cleaning after the holidays, outstaffing (staff rental) and others. The presence of such specific types of services favorably distinguishes the company in the market. Many cleaning services are expanding their range of services, offering customers dry cleaning of furniture and carpets, disinfection of premises or providing a home assistant.

Ready-made ideas for your business

The range of cleaning services is wide enough, but limited by money, since many services involve the presence of expensive equipment. At the initial stage of creating a cleaning company, it is recommended to choose the main services, namely:

Daily cleaning of premises - from 5 rubles / m2

General cleaning of premises - from 50 rubles / m2

Furniture and carpet cleaning - from 40 rubles / m2

Washing windows - from 20 rubles / m 2

Home assistant - from 45 rubles / m 2.

In general, the range of services is individual for each client. The contract is drawn up with an indication of the list of necessary services, the price of which may vary depending on the scope of work.

4. SALES AND MARKETING

The marketing promotion of a cleaning company can include a number of activities aimed at different target audiences:

1. Direct marketing will be effective in the corporate segment. For advertising, you will need to prepare handouts. You can also conduct a cold call to a circle of potential customers.

4. Creation of a website for a cleaning company, allowing a potential client to independently study the list of services and a price list.

When planning an advertising campaign, you should take into account what selection criteria potential customers are guided by. The most significant are: the cost and range of services provided by the cleaning company, reputation in the market, staff qualifications, flexibility of the work schedule. You should pay attention to these parameters in presentations and other promotional materials.

Ready-made ideas for your business

Promotion tools can be different - it all depends on the target audience and the budget allocated for advertising. Most cleaning business owners recognize that word of mouth is the most effective way to promote. To make it work, ask the first customers to leave a review about the company - in return, offer some kind of bonus, for example, a discount on the next call. It is necessary to work out loyalty programs that involve promotions and discounts with constant cooperation. The conclusion of contracts for regular maintenance will provide the company with the constant employment of personnel. Declare green cleaning products - there has been a trend towards "green cleaning" lately.

Another tool used in marketing is competitor pricing analysis. Table 2 presents a comparative characteristic of three large cleaning services in Rostov-on-Don. Based on the collected data, you can form your own prices for each type of service and develop a marketing strategy. For example, in the Rostov market, a small share of the “house assistant” service is presented - to include such a service in the list, additional costs will not be required for the purchase of special equipment. And in case of low demand for this type of service, the employee will be able to perform another type of service.

Taking into account the average market cost of the services of a cleaning company and the prices of competitors, a price list was formed:

Daily cleaning of premises - from 10 rubles / m2

General cleaning of premises - from 70 rubles / m2

Cleaning of premises after construction and repair - from 70 rubles / m2

Cleaning of furniture and carpets - from 80 rubles / m2

Washing windows - from 115 rubles / piece

Household assistant - from 50 rubles / m 2.

Table 1 - The cost of cleaning services in Rostov-on-Don

To promote the cleaning service in Rostov-on-Don, it is planned to conduct an advertising campaign aimed at informing the residents of the city about the opening of the cleaning service. The advertisement will run on radio for 2 weeks. The cost of 1 minute of advertising on the radio in prime time costs an average of 3,500 rubles. The minimum number of repetitions per day is 6. The duration of one advertising message is 30 seconds. Based on these parameters, a radio advertising campaign will cost an average of 88,000 rubles.

It is planned to attract corporate clients by showing the presentation of the cleaning company's services in person. In this presentation, it is necessary to reflect the main advantages of outsourcing cleaning, as well as the main advantages of your company, which favorably distinguish you from competitors.

It is also planned to create a website and naming for the development of the logo and name of the cleaning company. These costs will amount to about 20,000 rubles.

An additional promotion tool will be the distribution of leaflets and the placement of advertisements around the city. Development of the layout will be 1000 rubles. Printing of 1000 pieces of single-sided leaflets A6 - 3200 rubles. In total, this promotion tool will cost 4,200 rubles.

5. PRODUCTION PLAN

To locate a sales office of a cleaning company, as well as store all equipment, it is necessary to rent a room with an area of ​​40 m 2. The cost of renting such premises in Rostov-on-Don is about 25,000 rubles.

The sales volume is calculated as the market average for a city with a population of over 500 thousand people. Based on the standards, the employee cleans 600-800 m 2 per day. With 4 employees working in shifts, the maximum workload per month is 11,250 m2 per employee or 45,000 m2 for the entire staff of cleaners. The average price of the service is 50 rubles / m2. With a workload of 50%, the company's monthly revenue will be 22,500 * 50 = 1,125,000 rubles. It is planned to reach such indicators in the fourth month of the cleaning company.

6. ORGANIZATIONAL PLAN

For the implementation of the project, registration of an LLC is expected. The form of taxation is the simplified tax system with the object of taxation “proceeds” at a rate of 6%. Activities according to OKVED-2:

81.1 Comprehensive space maintenance activities

81.2 Cleaning and tidying activities

43.39 - post-construction cleaning

96.01 - washing and dry cleaning of carpets and textiles.

A license for the provision of this type of service is not required.

Registration of all the necessary documents takes up to 1 month and costs about 6,000 rubles.

To achieve the planned sales volume of a cleaning company, a staff of 6 employees is required. The working hours of the cleaning service are from 8:00 to 22:00. Cleaners work in shifts. The wage fund is 141,000 rubles a month, including social payments 183,300 rubles.

Table 2 - Staff of the cleaning company and payroll

Qualified staff is the key to the success of the cleaning service. That is why it is necessary to pay special attention to the selection of personnel. The most suitable candidates are responsible, conscientious women and a man aged 25-40 years. Cleaning professionals must be interchangeable. Special clothing is provided for each cleaner - the average cost of one set is 2,000 rubles.

If an entrepreneur plans to expand the business of a cleaning company, then he should take into account the costs of staff training. Currently, various cleaning courses and schools have been created in Russia, which provide training and professional development programs for cleaning service personnel. Training for 1 person will cost an average of 3000 rubles.

It is also necessary to purchase a truck that will deliver the cleaners and all the necessary equipment for the provision of services. The cost of a used gazelle will be approximately 300,000 rubles.

7. FINANCIAL PLAN

The financial plan includes fixed and variable costs. To launch a project for a cleaning company, you need to calculate the volume of the initial investment. To do this, you need to decide on the costs of equipment and technology.

Table 3 - Initial investment

The initial investment for opening a cleaning company is 1,578,400 rubles.

Table 4 - Costs for the purchase of equipment

The purchase of equipment for the cleaning company will amount to 945,200 rubles, and the cost of arranging the office will average 65,000 rubles.

Table 5 - Monthly expenses

Thus, the monthly expenses of the cleaning company were determined in the amount of 346348 rubles. The cost of services consists of monthly expenses and the cost of the equipment used. The average cost of cleaning 1 m 2 is 31.5 rubles. For a volume of 22,500 m 2 per month, the cost of work will be 708,750 rubles.

8. EVALUATION OF PERFORMANCE

The payback period for a cleaning company project with an initial investment of 1,578,400 rubles is 11 months. The net monthly profit of the project upon reaching the planned sales volume will be about 100 thousand rubles. It is assumed that the planned indicators will be reached in the fourth month of the cleaning company operation. Return on sales in the first year of operation - 12%.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze the external and internal factors. External factors include threats related to the economic situation in the country, sales markets. Internal - the effectiveness of the organization's management.

Let's list the main risk factors when creating a cleaning company and how to respond to threats. External risks include:

Increase in the cost of services, which entails a decrease in marginal income. It is possible to mitigate the risk by creating a margin for the prime cost, which will compensate for the increase in costs without increasing the cost of services;

The opening of direct competitors in the city entails the threat of loss of customers, dumping, and an increase in marketing and advertising costs. It is possible to reduce the impact of this risk when building your client base, creating loyalty programs, concluding long-term exclusive service agreements.

Internal risk factors include:

The low level of competence of the staff of the cleaning company can lead to a drop in sales, a deterioration in business reputation and a fierce competition. An effective training system and staff motivation will help reduce the risk;

The seasonality of the cleaning company business entails a decrease in sales, an increase in uncovered staff costs. It is possible to mitigate the risk with the help of promotional offers, organization of the time for a weak workload of personnel training;

Breakdown of equipment entails the suspension of activities and the loss of part of the profits of the cleaning company. This threat will be avoided by carrying out routine inspections of equipment and cooperation with reliable equipment manufacturers.

Initial investment - 1,037,000 rubles. Net profit in the first year of operation - 600,000 rubles, return on sales - 16%. The payback period is 18 months.