Own business in a small town. Differences from large cities. How to start a business in a small town

Hello! Today we will talk about business in a small town and give 28 profitable business ideas.

The article will be useful to those who are tired of working "for their uncle", and those who are thinking about creating their own business due to the loss of another job. Also in the article I will give 28 business ideas for a small town that are the most profitable.

Entrepreneurship in the provinces has a lot of its own characteristics compared to business in large cities. If this specificity is taken into account even at the stage of business planning, then you can grab yourself a completely monetary niche.

What to consider when starting a business in a small town

Features of entrepreneurship in small towns are associated with the specifics of their economic development.

Low purchasing power. Please note that your future clients and buyers are residents of the province, where salaries are low, the labor market is small, and there is simply nowhere to earn a lot. Agree that selling some exclusive expensive things is simply stupid. Examples of such a business include: a fashion boutique, a car dealership, a VIP-class beauty salon, a purely vegetarian restaurant.

Such business ideas in a small town will not find their customers - instead of profit, you risk a loss.

Shortage of basic goods. Yes, it happens. Analyze the availability of shops and pharmacies in your area. Is there a supermarket in your part of the city, or do you have to drive to the other side of the city? Or maybe there are no clothing stores in your city that represent popular chain brands, and all residents of the city either go to the local market to get dressed, or go to the shopping center of a neighboring city? Or maybe in your locality there is one pharmacy for everyone? Analyze the situation: what is not in your city, but would you like to see in the future?

Plan to expand further. In a small town, business development may be limited. Why? Everything is simple here. At first, your business may attract a large number of customers, but then the growth in demand for your goods or services will begin to slow down and stop completely - the city will run out of people who want to buy something from you. If you want to develop further, you should think about it in advance. Perhaps over time you will be able to expand, and the number of your customers will be able to replenish the inhabitants of nearby points.

Low barriers to entry into business. This can be attributed to the advantages of doing business in a small town. Indeed, the cost of renting premises, advertising, wages to workers in the provinces is significantly lower than similar costs in a large city.

Favorable competitive environment. In the provinces, it is easier for a novice businessman to get state support to start his own business. Small businesses are often encouraged, there are many support programs - this issue also needs to be studied. If you can take advantage of some privilege - it should be done! Some entrepreneurial niches in your year may be completely free.

Advertising in the form of "word of mouth". On the one hand, it's great. Since the news of your newly opened store will quickly spread through most of the city. But, this phenomenon also has a minus: if you make a mistake at least once, the whole city will also know about it.

What kind of business to open in a small town

What exactly can an aspiring entrepreneur in the province do? What exactly to sell or what services to provide? How to make this difficult choice? Let's list a few points.

Stick to what you are good at. This is an ideal option for the first own experience in business. You have worked for several years in some company and feel like a specialist in your field - you can work independently. The most typical example is an accountant. An experienced accountant can easily open his own business for the provision of accounting and tax accounting services, the preparation and submission of tax returns.

There is always a demand for such services: it is easier for small organizations and individual entrepreneurs (and there are many of them in the provinces!) to turn to such an accountant than to hire a permanent employee for themselves. Accounting support in this case will cost less than the salary of a full-time accountant. In addition to such a business, you can also consider the option of organizing courses: if you are an expert in your field, you can transfer knowledge to others. Examples include notaries and lawyers, cosmetologists, photographers, massage therapists.

Pay attention to those areas where demand will always be. There are certain business niches where sales do not depend on the economic crisis or other factors. Food, personal care, health, inexpensive entertainment - all this is always in demand.

Start a business that provides scarce services. For example, in provincial cities there are very few inexpensive entertainments available - city residents, both adults and children, have nowhere to go in their free time. I see that trampolines are now being actively installed in well-traveled places, for example! Analyze possible “deficient” options. What if the city lacks just your implemented business ideas: do not forget about the affordability of the price for your services.

Explore the Internet. This advice can be taken in different ways. You can start an online store, but in a small town this idea will not find its customers - the target audience is very small, although in some cities such stores can work successfully. But the creation of an Internet cafe or the organization of Internet courses (using the Internet, creating websites, copywriting basics) may well turn out to be good ideas. A good option would be to work on a citywide website that will host all the city's news, announcements and other interesting information.

Savings and more savings. For residents of the provinces, those services that will allow them to save money will be attractive. This includes all services for the repair of clothes and shoes, apartments and cars, hairdressers with affordable prices that offer a full range of basic services at affordable prices. And the complex "House of Life" in general can be the best option: low prices will be compensated by constant demand from local residents.

Business based on local products. What's the point? Buy in your locality, and sell already in a large city. Local products in the form of berries, mushrooms, fresh vegetables, fish and farm products can be bought at a low price. In a large metropolis, "eco-products" are now in vogue, which means that the resale markup can be quite significant. It is even better if the products are not just resold, but first processed: among the options are small canneries, smokehouses, bakeries and other similar enterprises.

Nobody canceled small production. You can produce goods for sale in other cities or make do with your own small town. It can be anything: a bakery, furniture production, welding, etc. The main thing is to brain! Production costs will be cheaper in a small town.

We take someone else's idea as a basis. A business based on someone else's idea is called franchising, that is, you no longer have to create a business from scratch - from the very beginning you will represent a well-known brand. Franchises are now offered by many well-known brands. Which one to choose: clothes, cosmetics, fast food? Here you need to focus on the needs of the inhabitants of the city.

Let's sum up our reasoning. Business in a small town can be very different, it can be organized in one of three areas:

• Provision of services to the population: tire fitting and car washes, hairdressers and beauty salons, minor repairs, services of specialists in working specialties - plumbing, electrician, welder, tiler and others.
• Trade in goods: grocery stores, pharmacies, stores of household chemicals, building materials, spare parts for cars - if there is an obvious shortage of them; sale of handmade goods - it is better to combine sales through a trading shop and an online store.
• Own production: processing of local products for subsequent sale in a large city, a mini-bakery in the absence of one in the city.

Don't forget the kids! Children's clothing, shoes, private kindergartens, development and additional education centers, various entertainment for children will be in demand in any city.

Consulting has not been cancelled. You can be in a small town, but consult people all over Russia and even around the world. The main thing is to be a specialist in the field in which there is a demand for consultations. Legal, accounting, psychological, medical, financial, etc.

TOP 28 business ideas for a small town

Below we present a selection of 28 business ideas for a small town. This is just a small part of what we can give you. Therefore, in addition to these ideas, read more articles with collections of business ideas on our website:

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We are also waiting for your ideas in the comments.

Business idea number 1. Opening a private kindergarten

The amount of initial investment is 320,000 rubles.

The essence of such a project is the opening of a kindergarten that provides services for the development and education of a certain number of preschool children. The service is in demand due to the constant increase in the birth rate and the desire of successful parents to place their child in a good institution.

The implementation of the project begins with the execution of all necessary documents, registration with funds and various authorities, and licensing. Most of the financial expenses fall on the following items:

• rent of a large well-maintained premises;
• purchase of furniture, inventory;
• arrangement of a room for cooking;
• staff wages.

The average cost of one month of visiting such a private kindergarten for a child is approximately 10,000 rubles. A group of 8 people brings 80,000 rubles a month, and 30,000 rubles are needed for food and maintenance. Therefore, the minimum profit from working with one group can be 50,000 rubles. This is a dirty calculation, because there will be more utility bills.

Many kindergartens of this type practice new teaching methods, interesting programs, due to which the cost of finding a child in an institution increases significantly. If you do not wait for a quick return on the funds invested in the project, you can get a stable financial income over the next years.

Business idea number 2. Tool sharpening services

Initial investment - 130,000 rubles.

A good business option that requires small financial investments does not depend on the season. The services of a master are constantly required by hairdressers, manicurists, restaurant staff, cafes and ordinary housewives. A specialist who constantly improves his skills and performs a quality service will always be in demand among customers.

The organization of a tool sharpening workshop is considered an economically affordable activity, but certain costs are required to start:

• rent and arrangement of premises for work;
• payment for training initial courses and advanced training;
• purchase of equipment for organizing the process.

The average cost of sharpening nail scissors or nippers is 200 rubles. The cost of such work, taking into account the depreciation of equipment, direct and overhead costs, is no more than 100 rubles per order. With a minimum number of 10 calls per shift, you can calculate the amount of income of 100 rubles. For more complex types of hairdressing or cooking tools, prices are set correspondingly higher.

To increase profits, you can provide advertising, personally pick up and deliver tools to customers.

Business idea number 3. Organization of well drilling

Project costs - 180,000 rubles.

The essence of this project is to organize a complete process of drilling and arranging a well in private areas to provide water for irrigation and household use. The service is in constant demand from the owners of summer cottages, households who need to provide themselves with water. This is true in villages and small towns where there are problems with central water supply.

Most of these projects do not provide for the purchase of building materials, offering it to the customer. Therefore, the main expense item is the purchase of a drilling rig with a full set of additional hoses, drills, and pumps. The average cost, depending on the manufacturer, is from 150,000 rubles, which will quickly pay off with hard work.

The average cost of a well laid meter is 1800 rubles, and the minimum length of any well is 21 meters. Therefore, for the client, the cost of the company's services will be 37,800 rubles. The cost of laying includes wages, physical wear and tear of the drill, overhead and transportation costs for an approximate amount of 14,500 rubles. A simple mathematical calculation of the results shows an income of 22,500 rubles. By building just two wells a week, you can fully recover the cost of installation in the first month.

Business idea number 4. Making shawarma (shawarma)

Initial investment - 170,000 rubles.

The idea of ​​this project is to open an outlet for the production and sale of a popular type of snack - shawarma. Cooking a Turkish national dish requires minimal knowledge of cooking skills, small investments. A tasty and satisfying way to satisfy your hunger on the go is very popular with many students, visitors to public recreation areas.

Such a point can be installed permanently in a special tent or you can purchase an inexpensive trailer like the domestic version of Kupava. This will become the main part of the costs along with the following items:

• purchase of equipment necessary for cooking;
• seller salary;
• public utilities;
• purchase of products and packaging materials.

The calculation of the cost of one cooked shawarma with overhead and direct costs shows the amount of 40 rubles, depending on the number of components. If you offer a product for sale at a price of 70 rubles, you can make a profit of 30 rubles per client. Having sold 100 such portions during the shift, the entrepreneur will receive a stable income of 3,000 rubles daily. After deducting all expenses for taxes and wages, 40,000 rubles remain at the disposal of the owner.

Business idea number 5. Opening a tailoring studio

Initial expenses - 200,000 rubles.

The essence of this idea is to open a small sewing studio offering services for the repair, manufacture and decoration of clothes. Such necessary works are in demand and popularity, they do not depend on the season at all, they cover a large number of clients of different ages. There are more and more people who want to look stylish, have original things, breathe new notes into old coats and dresses.

You can open an atelier at home, but the best option would be a rented space in a well-known shopping center, hypermarket or a busy part of a residential area. Most of the expenses in the business plan fall on the following items:

• purchase of sewing equipment;
• purchase of special furniture, mannequins;
• purchase of accessories for sewing;
• rent of space or utility costs.

A small sewing studio is a business that does not guarantee a quick return on investment. At first, the average check of the order is 300 rubles, and the main amount is hemming things, fitting to the figure. Fulfilling from 15 such orders per day, you can achieve a profit of 2000 rubles minus the cost. Advertising, cooperation with ready-made clothing stores can be of great help.

Business idea number 6. Opening a clothing store

Estimated costs - 250,000 rubles.

The essence of the idea is to purchase high-quality knitwear, some types of economy-class clothing from the manufacturer, and sell them to the consumer in a small store. This popular and widespread type of entrepreneurial activity can bring a stable profit even in a competitive environment, if it is reasonable to approach the choice of a place of trade, the selection of an assortment.

You don't need a lot of space to open a store. You can arrange a lease for a department or several square meters in a shopping center. A modern option would be the placement of goods in an online store, with delivery to the buyer in the area of ​​​​residence.

Specializing in inexpensive practical things will bring returns faster than the implementation of famous branded ones, it will require less investment. Additional costs are:

• delivery of goods from the supplier;
• payment to a hired seller;
• purchase of showcases, mannequins, racks.

Selling knitted clothes in a stationary store with a real markup of up to 40-50% will help to achieve a stable turnover of funds, get a net profit after the first year of operation. Working directly with manufacturers will significantly reduce the purchase price and increase the income from the project.

Business idea number 7. Opening a jewelry and accessories store

Preliminary costs - 100,000 rubles.

The essence of the project- search for suppliers of original accessories, jewelry, their implementation in the store. The popularity of this business is due to the growing interest in handmade items, exclusive gifts and souvenirs. Such products are aimed at the female audience, which is happy to acquire new jewelry.

The purchase of goods in this category can be made:

• in specialized warehouses of souvenir products;
• from home craftsmen offering piece goods.

The latter willingly offer products for sale at a certain percentage of sales. They can be exhibited in a rented department of a large center, organize work via the Internet, participate in sales exhibitions. High traffic can be ensured by the neighborhood with women's clothing and cosmetics stores, a beauty salon. As an additional income, such stores offer master classes in the manufacture of accessories and jewelry.

The cost of the offered products depends on the trade margin. Small trading volumes are covered by high profitability, unlimited shelf life. Therefore, you should not expect a quick payback, focusing on an average period of 10 months.

Business idea number 8. Opening a coffee shop

The initial investment amount is 180,000 rubles.

The essence of the business project is the opening of a small coffee shop with a certain assortment. It is an island or department in the free zone of the shopping center, where everyone can have a drink or take a cup of flavored drink with them. Such a miniature institution is focused on high traffic, and the best location will be the presence of shops, universities.

It is good to start a new business format using the franchising method, which consists in the full support of each stage by the parent company. Certain dividends give the right to work under a well-known brand, use their supplier base. Additional items of expenditure:

• accommodation payment;
• long-term rental of special coffee machines and other equipment;
• arrangement of an island with places for accommodation of clients;
• purchase of high-quality coffee raw materials.

Every day, the coffee house sells from 50 to 150 cups of hot coffee at an average price of 70-100 rubles and a cost of 30 rubles. The calculation assumes a daily profit of at least 2,000-10,000 rubles. Attracting confectionery products, original coffee recipes can significantly increase income, fully recouping all investments in a few months. Business in such a small city will be profitable if the population is from 50,000 people.

Business idea number 9. Flower business

Approximate investment - from 150,000 rubles.

The general essence of the proposed business idea is to organize the process of purchasing fresh flowers from distributors, packing them, arranging them into designer bouquets and selling them through retail outlets or flower boutiques. The relevance is due to the stable high demand for flowers and the quick payback of this business.

To implement the project, it is necessary to find a wholesale supplier of an assortment of flowers, determine the method of implementation (a retail outlet in a transition, a boutique or an online store). To open you will need:

• rent a room for the sale and storage of flowers;
• install equipment to create temperature conditions;
• hire distributors, train florists if necessary.

An additional expense item will be the maintenance of staff, the delivery of flowers to customers, and packaging materials.

The minimum payback period for a fresh flower shop is 1 year. The margin that can be set for such a product is seasonal. In the pre-holiday period, an increase in the cost of 150-200% is allowed. An increase in the price of fresh flowers in the range of 80-100% contributes to the emergence of regular customers.

Among the shortcomings of this project are a high percentage of competitors, a short shelf life and the creation of special conditions for live goods.

Business idea number 10. Fruit stall

Initial financial investments - from 100,000 rubles.

The essence of the project is wholesale purchases of fresh fruits, their retail sale to the buyer in a special stationary stall. This type of small business is distinguished by small initial investments, great competition, but constant profit with a reasonable approach to the trade margin, compliance with trade standards. Fresh fruits are in demand in any season, but subject to changes in the assortment.

To open a stall, you should carefully study the competition and select places with good traffic: departments in markets, shopping malls, pavilions near transport stops, metro stations. To implement the project, you will need:

• stationary stall, open or closed type tent;
• conclusion of a contract for wholesale purchases of fruits;
• purchase of weighing and refrigeration equipment.

The small size of the stall helps to reduce the cost of renting land, utilities, taxes. With special attention should be observed sanitary standards, the quality of customer service.

The percentage of the trade margin can vary from 50 to 100% depending on the name of the product, its exoticism. Therefore, the payback directly depends on the volume of trade, and can be up to three months.

Business idea number 11. Opening a veterinary clinic

Approximate investment - from 150,000 rubles.

The general essence of the proposed business idea is to open a veterinary clinic offering a full range of treatment and preventive services for animals in a hospital or at the client's home. The relevance is due to the high demand of the population for such services. Even in a highly competitive environment, a modern clinic with experienced staff and quality service can achieve recognition and stable profits.

To implement the project, it is required to obtain a license and special permission from the state veterinary authority to carry out work, as well as:

• purchase medical equipment;
• assemble a qualified team.

The main expenses are associated with the purchase and maintenance of equipment, staff salaries.

The estimated profit of the clinic is 150,000 rubles per month. The minimum cost of admission is 250 rubles. Demand for high-quality veterinary services is high; overexposure and a hotel for animals are becoming relevant. With a daily reception of more than 25 people, carrying out specific operations, income can significantly exceed the average figures.

The disadvantage of the business project is a high percentage of the cost of veterinary services. It comes up to 75% of the indicated cost. Because of this, investments pay off in terms of 8 to 10 years of operation of the clinic.

Business idea number 12. Opening a car wash

The initial investment is 200,000 rubles.

For small entrepreneurs, the optimal business project may be the opening of a mobile car wash and dry cleaners. A small compact complex fits in the back of a medium-duty truck and consists of a wide tent, a set of necessary equipment, and washing facilities. A special demand for such mobile car wash-installations is noted among the owners of large vehicle fleets, enterprises hiring them for a comprehensive car and bus wash.

The total cost of a simple set starts from 200,000 rubles, and additional costs, depending on the tasks set, are:

• registration of permits and documentation for work;
• payment of rent or sublease of the site;
• payment of wages.

Choosing the right car wash location is directly proportional to the number of customers. Therefore, the best option may be a sleeping quarter, a well-known hypermarket, a busy highway to the entrance to the city. With an average cost of one car wash of 600 rubles and an estimated cost of 300 rubles, the average amount of profit when servicing 10 cars will be 3,000 rubles.

The provision of additional services for polishing the body, dry cleaning the interior will help to significantly increase profitability. During the seasonal recession, a good profit is guaranteed by the carpet washing service.

Business idea number 13. Opening a cosmetics and perfumery store

Initial investment - up to 300,000 rubles.

The idea is to open a store, which offers cosmetic and hygiene products, compositions for cleaning, washing, perfumery. Such a product is in great demand at any time of the year, used in everyday life. The analysis of this segment of the consumer market shows the possibility of achieving success even in the face of high competition with the right choice of trading strategy, reasonable prices and savings.

It is better to open such a point in a residential area with high traffic through the store. A non-residential apartment in a multi-storey building, an area in a shopping center or a hypermarket is suitable. The main costs for such a project:

• rent of a place of trade;
• purchase of racks, showcases;
• purchase of wholesale consignments of goods;
• purchase and registration of the necessary cash register.

After opening, with an average markup of 40%, payback occurs no earlier than in a year, which is often typical for this type of trade. Most of the expenses go to wages, the maintenance of the point, so some responsibilities can be assumed by the owner. To attract regular customers, you can recommend promotions, advertising.

Business idea number 14. Opening a butcher shop

The approximate investment amount is 300,000 rubles.

General essence of the project- opening and maintenance of a store offering high-quality and fresh meat products. Food is always in demand, and this type of business will bring good income. Therefore, opening a shop offering farm products with a minimum number of margins can be a profitable investment.

You can open such a business using franchising or purchasing products directly from farms, monitoring quality and freshness at every stage. Some expenses are required to start the workflow:

• rent of retail space in a lively tiger center, in the market;
• purchase of refrigerated display cases, equipment;
• purchase of the first supplies of meat of different categories;
• equipping with overalls, hygiene products for appropriate conditions.

The sale of meat products requires the creation of ideal sanitary conditions, the separation of the cutting and selling area. The average margin for some types of products can reach 50%, so the question of the payback of such a business depends on the turnover, the breadth of the range. You should carefully choose the location on which the attendance of the store depends.

Business idea number 15. Opening a baby food store

Preliminary expenses - 300,000 rubles.

The essence of such a project- purchase from trusted wholesale suppliers of all types of baby food, mixtures and complementary foods, in order to sell them in a specialized store. The opening of such a business is relevant for a big city, where the demand for such a product is high among young parents. The work should be based on a serious attitude to quality and cooperation only with direct manufacturers.

Large expenses for opening such a store are associated with renting premises in a high-traffic area. The best option: the proximity of children's clinics, grocery supermarkets, good transport interchange, acceptable to customers. To organize the trading process, you will need:

• special refrigerators for products;
• trade software;
• display furniture.

At the initial stage, it is worth looking for distributors of famous brands in the region, who can provide refrigerators, free shipping and advertising on contractual terms. As an addition, you can offer the sale of goods through the website of the online store. Considering the high costs of setting up and starting work, the store should be expected to pay for itself no earlier than in 10-12 months.

Business idea number 16. Opening a barbecue

The minimum investment is 270,000 rubles.

The general essence of the business project- organization of a stationary cafe with a small assortment of dishes. The main idea is to cook barbecue, serve it to customers to take away or in the establishment. The relevance is due to the high demand for such places of recreation, especially in the summer season, good traffic near the slopes and park areas.

To organize such a project and implement the idea, it is necessary:

• select and rent a land plot;
• purchase a tent or tent for comfortable conditions for staff and clients;
• provide the institution with the necessary equipment, furniture.

The emphasis should be on high-quality meat, products, cleanliness and a cozy atmosphere. The bulk of the cost quickly pays off with a large flow of visitors, so building a reputation works no less than paid advertising. Particular attention of the owner should be paid to the observance of sanitary norms by employees.

During the shift, you can sell 150-170 servings of barbecue, each of which is accompanied by additional snacks and drinks. Considering a trade margin of 100%, the monthly turnover of such barbecue houses reaches 900,000 rubles, and the profit for a year of continuous operation exceeds 2 million rubles.

Business idea number 17. Opening a lingerie store

Estimated costs - from 200,000 rubles.

General essence of the idea- opening a department or store offering underwear for women and men, swimwear and home sets of different price categories. Such a product does not have seasonal demand, remaining relevant and in demand among beautiful ladies. Market analysis shows a steady increase in interest in sets and good quality underwear over the past years.

To implement the planned project, it is necessary to think over and select an assortment that is focused on different shapes, sizes and ages of clients. It is better to open such a point in reputable shopping centers with high traffic of the target audience. After choosing a room, you must:

• purchase commercial equipment, racks and mannequins;
• find a competent seller;
• work out an original design to create comfortable conditions.

The most popular are classic and extraordinary lingerie sets of good quality, which are best purchased directly from a foreign supplier. The trade margin for individual goods and sets ranges from 50% - 100%. The offer of discount and gift cards, replenishment of the assortment can help to quickly attract a certain number of regular customers.

Business idea No. 18. Opening a store selling draft beer

The minimum investment is 250,000 rubles.

The essence of the business idea- organizing and equipping a small store, searching for suppliers of fresh and live beer of several varieties, selling it to visitors in a convenient container. Such stationary points are always in demand among drink lovers who prefer a high-quality and unpasteurized product. The relevance of the project is possible with a combination of a location with good traffic, high-quality customer service and the availability of a fresh product.

An excellent option would be to open a point in a residential area near metro stations, bus stops, grocery supermarkets or markets. To save costs and time, a good way would be to conclude an agreement with certain suppliers who will provide the equipment necessary for work for rent or leasing (and sometimes free of charge), and ensure uninterrupted supply of products.

The trade margin for the most popular varieties varies from 30 to 100%. Monthly income from one point in the warm months can reach 100,000 rubles. Taking into account the seasonality of the project, it is possible to add non-alcoholic drinks, kvass, packaged snacks for beer, hot tea to go to the assortment.

Business Idea No. 19. Children's electric car rental

Initial costs - 100,000 rubles.

The basis of the project is the organization of leisure activities for children of different ages, based on the rental of modern models of electric vehicles, electric cars. This idea does not require special staff training, special working conditions and brings pleasure from working with small clients. Such sites with miniature cars are often located in parks, busy squares or near playgrounds.

Such a business project is suitable for implementation in small towns where there is no own amusement park for children. The amount of expenses is distributed as follows:

• purchase of several electric vehicles;
• payment to the employee for the shift;
• lease of the territory;
• transportation costs for the transportation of mini-cars.

The minimum cost of 10 minutes of rental on such a car is 100 rubles. On average, he will work 30 minutes per hour or 300 minutes per day. This means that one car can bring 3,000 rubles per shift. The average cost of a new toy is 15,000 rubles, so we can talk about its payback in 5 days. Great savings are provided by work without the involvement of additional personnel and the availability of a truck for transporting such electric machines.

Business idea number 20. Opening training courses

Initial investment - from 300,000 rubles.

The essence of the project– development of training programs, organization of the training process for clients of different ages. Of great relevance are short-term classes in aesthetic professions (hairdresser, makeup artist, nail service), the study of computer technology and driving lessons (driving school). Language courses with different levels of training are no less in demand.

The implementation of the idea begins with the development of a plan for training hours, obtaining a license and certification of training. The best option when looking for a room would be hourly rental of classrooms at the institute, technical school. Basic expenses:

• educational materials;
• necessary equipment, accessories;
• remuneration of qualified teachers;
• public utilities.

The profitability of such a business depends on the occupancy and the number of students attending such courses. Providing monthly training for several groups of up to 100 people in total, the project can bring a turnover of 50 to 100 thousand rubles. Of particular importance is the advertising component, the constant introduction of new courses and professions in demand.

Business idea number 21. Opening a children's playroom

Initial investment - up to 300,000 rubles.

The essence of the business idea is to organize a stationary room for the leisure of children of different ages, which does not require licensing. Such rooms first appeared in shopping centers and quickly gained popularity amid the lack of alternatives. Modern options offer a small range of entertainment, slot machines and toy sets that can keep an active child busy for several hours.

Such a business requires major financial costs to organize, quickly pays off with the right pricing policy and the selection of responsible personnel. The main costs will be:

• payment of rent for the premises;
• purchase of inventory, special furniture, labyrinths or trampolines;
• employees' wages.

Income completely depends on the choice of the optimal place for arrangement: cinemas, shopping centers, sleeping areas in big cities. The average cost of an hour spent in a child center depends on the time, day of the week, and ranges from 100 to 200 rubles. With average monthly expenses and a turnover of 50,000 and 100,000 rubles, respectively, you can achieve a yield of 50%. Customers should be attracted with themed holidays, discounts and unusual toys of good quality.

Business idea number 22. Opening a solarium

Preliminary investments - 390,000 rubles.

The essence of the business idea in the purchase of solarium equipment, the provision of artificial tanning services to the consumer. Such projects are widely in demand in cities with a temperate climate, a small number of sunny days a year. The relevance of this service is due to the desire of young people to look healthy and beautiful at any time of the year.

You can secure a flow of customers by renting a small room in a well-known beauty salon, health or sports center. At the first stage, it is better to limit yourself to purchasing 2 devices: vertical and horizontal. To open a project:

• to re-equip the premises in accordance with safety standards;
• provide comfortable conditions for customers;
• arrange the workplace of the administrator;
• purchase the necessary minimum of cosmetics.

An analysis of such business ideas shows the optimal profit margin at the level of 25-30%. For the idea to be profitable, it is necessary to ensure the number of clients 10-15 people per shift. This will make it possible to reach a monthly turnover of 130-135 thousand rubles, which will help recoup the business in six months. Do not neglect the self-promotion of the solarium, the provision of cumulative discounts and interesting promotions to expand the circle of customers.

Business idea number 23. Opening an optics store

Preliminary costs - 350,000 rubles.

The essence of the business idea- opening of a stationary store with a large assortment of glasses, accessories for them, providing services for the selection and repair of optics to everyone. Good glasses in the middle price segment are in stable demand, so such a project will bring income even in a competitive environment.

To implement the idea with an optics store, you need to choose a place with good traffic for people, convenient transport interchange. Ideal non-residential premises on the ground floor of a high-rise building, renting a department in a supermarket, next to a clinic or metro station. To get started you will need:

• purchase of equipment for the repair of optics, vision diagnostics;
• installation of special showcases;
• equipping the doctor's office, the workplace of the eyeglass repairman.

Making a profit depends entirely on creating a good reputation, advertising, a wide range of optics at affordable mid-range and economy class prices. You can increase profits by selling models of sunglasses, lenses, related products. The monthly income can be 200-300 thousand rubles, so the store will be able to fully recoup all costs in 7 months.

Business idea number 24. Opening a gym

The minimum investment amount is 900,000 rubles.

The essence of the business idea– equipment of the hall with the necessary set of simulators and accessories for sports. This service is consistently in demand among people who lead an inactive lifestyle and wish to improve their health. Small gyms in the middle price range are popular even if there are sports clubs in the same city.

Choosing a room for a future gym or fitness club is necessary after a careful study of the market and demand in a particular residential area. For accommodation, a non-residential area on the first floors of houses or small halls in palaces of culture is suitable. For comfortable leisure and training clients will need:

• arrangement of locker rooms, showers and places of rest;
• purchase of a variety of training equipment;
• appropriate design of the hall;
• attracting personnel with relevant knowledge and education.

You can make a gym or a new fitness club popular and profitable by offering special family or children's programs, inexpensive classes for the elderly. With an average subscription price of 1500-3000 rubles per month and a minimum number of clients of 100 people, it is possible to talk about full payback only after 1-1.5 years.

Business idea number 25. Opening a beer bar

The minimum investment is from 1,000,000 rubles.

The essence of the business idea- equipment and opening of a small beer bar of a budget format. A stylishly designed establishment with an assortment of "live" beer can provide a stable income. Such cozy bars are highly valued among lovers of this drink. Stylish pubs broadcasting sports or offering simple snacks at affordable prices are very popular. The relevance of the project is due to the stable growth of the market by 17-18% annually.

To open such a beer bar, you should choose the format of work (pub or restaurant), on which further work depends. A small establishment with 30 seats is considered optimal. It can fully pay off in a couple of years of stable work.

The main cost items when opening a beer bar are:

• rent of the optimal patency of the premises;
• original repair and decoration;
• purchase of necessary equipment and furniture;
• purchase of the first batches of the product.

The trade margin in a beer bar can reach 1000% for certain types of products offered, and the amount of the average bill reaches 1500 rubles. This is a profitable project that requires the owner to constantly control all processes.

Business idea number 26. Opening a car service and service station

The minimum investment is over 1,000,000 rubles.

The essence of the business idea– opening of a specialized car service center offering a wide range of repair services and car maintenance. The number of cars is growing steadily. Each of them needs specialized improvements, small or major re-equipment. Therefore, a car service that offers high-quality and inexpensive work will always have a flow of orders from regular and new customers.

The main thing when opening a new service station is a good location and convenient transport interchange for customers. Before concluding a lease, it is better to analyze the competition in the nearest area. For full work you will need:

• a specialized room with communications;
• acquisition and installation of technical equipment;
• qualified personnel.

For convenience and fast consolidation in the market, you can choose a separate niche for your service station: servicing only certain brands of cars or tuning without repair work. A car service with affordable prices and excellent quality of services will provide owners with a stable income and can pay off within the first year.

Business idea number 27. Open a private bath (sauna)

The minimum investment is 1,000,000 rubles.

The essence of the business idea– opening of an equipped private bath or sauna in a small town to provide services to private clients. This offer is aimed at people of all ages who love an informal form of recreation. In addition to traditional services, an infrared sauna, classic massage and a refreshing pool can be offered. Inexpensive and cozy bath will be popular in large and medium-sized cities.

The organization of a business project will require tangible financial costs at the first stage:

• complex redevelopment and repair of the premises in accordance with technical standards;
• purchase and installation of equipment necessary for work;
• recreation area equipment for customers and staff;
• advertising services in different ways.

You can place a bath in a private house after a complete refurbishment. The average cost of an hour of stay can range from 800 to 1500 rubles, depending on the time of the day and additional services. With an average load of 55%, monthly income can be up to 250,000 rubles. With such a pace of work, it is possible to pay back a business project with a private bath or sauna in 12-14 months.

Business idea number 28. Opening a beauty salon

The minimum investment is 500,000 rubles.

The essence of the business idea– design and opening of a salon providing hairdressing and cosmetology services to the population. Modern people are happy to take care of their appearance, turning to professionals. Therefore, the market for such services is popular and rapidly developing. This leads to high competition and requires a thorough study of any.

To open a profitable and successful beauty salon, you need a room located in a place with good traffic and transport interchange. You can consider renting in shopping malls or busy areas with an abundance of shops for women. Financial investments from the owner will require:

• purchase of the necessary equipment;
• arrangement of work and recreation areas;
• decoration of premises;
• advertising services.

An analysis of such projects indicates the optimal markup of 200 - 250%. It includes not only the cost of maintaining the salon, but also the constant training of staff, the development of new cosmetic services. The payback period can depend on many factors, usually ranging from four months to a year.

How to start a business in a small town

It directly depends on the type of business. For a small business, one of the special modes is suitable: you need to choose the most optimal one, where the amount of tax payable is less.

It is almost impossible to open a business even in the smallest city without investments at all: some investments still need to be made. Therefore, be puzzled by the question, or.

You can use your own or contact the bank for. If you manage to find a free niche and organize a profitable business, then all the invested funds will quickly pay off.

What ideas do you have for starting a business in a small town? Waiting for answers in the comments!

There is a widespread opinion that big money is earned in megacities, while provincial businessmen in a small town have much more modest incomes. This is partly true, because in megacities there is a large population, and therefore, higher demand for certain goods and services. The purchasing power of the population is also higher here. However, this does not mean that the idea of ​​​​opening a business in a small town is something meaningless.

Moreover, according to all economic forecasts, it is for small business future, therefore, in a small provincial town there is every reason to count on success.

What is typical for business in a small town, what are its features?

Minimum competition and cheap start

The 2 main advantages of any business idea for a small town are a minimum of competition and small investments with which you can start a business in a small town.

On the other hand, the main disadvantage should be taken into account - this is the low purchasing power of the majority of the population. People in the regions do not have much money, and first of all, they close their basic needs - food, housing, cheap entertainment, clothes, and only then cafes and restaurants.

An important provincial factor is the mentality

Well, and finally, another important provincial factor is the mentality. In a small town, where half of the inhabitants know each other, reputation sometimes plays a much more important role than in a large regional center. But it all depends on the city.

The main direction is trade

Be that as it may, 80% of business ideas in small towns are "tied" to trade, and there is a logical explanation for this. If you decide to “enter the same river”, it may make sense to acquire an already existing business. In any case, finding an unfilled niche with good demand will not be easy at all. A word of advice: be careful with a specific product. It can both make a splash and, due to weak purchasing power and conservative views of a certain part of the population, go unnoticed.

A new line of business in small towns in 2019 is the property of bankrupts and debtors of bailiffs

Recently, the number of bankruptcies has increased many times, but few people know that the property of debtors is sold through public auctions, where it can often be purchased for a penny.

It is especially interesting to buy property in small towns, as few people there know about offers and know how to work with auctions. For more details see in the free course of Oleg Selifanov

Leasing business - leasing residential and commercial real estate

Main plus rental of residential property- people always need housing, especially when you consider that you can start a rental business even with an amount of 100-200 rubles, this idea works well in the regions.

To better understand how to make money on real estate and not make irreparable mistakes, go through free real estate courses. They will help you decide in which direction you want to work and which one is right for you.

• How to get 35-70% per annum on real estate
• Business idea - Profitable house (video + business plan)

4 main advantages of business ideas with real estate in small towns

1. rental business requires minimal participation,
2. it is excellently credited and you can start even with a small personal capital - 100-200 thousand rubles
3. scales perfectly
4. generates rental income every month
5. a small number of employees are sufficient, sometimes even coming and piecework with the simplest qualifications.

Starting a service business in small towns

The situation looks somewhat different. Here it is very important to correctly draw a line between essential services and benefits that do not belong to them. Naturally, in a small village, the first type will be in demand, and not the second.

For example, a profitable business is more likely to become barbershop with affordable prices and a constant flow of customers, and not a SPA-salon with a wide range of expensive cosmetic procedures. Along with this, it is not enough to be like everyone else, that is, in our example, like other hairdressers.

In order for a potential client to give preference to your salon in the future, offer him a zest, albeit a small one. It can simply be a quality service, when a person was not just cut, but also met in a clean room, was friendly with him, offered to wait in a comfortable chair for his turn.

Repair service

Another niche that promises success in a small town is provision of repair services. There is a simple explanation for this. The level of income in the province, as a rule, is average or below average, so no one is in a hurry to throw broken household appliances, shoes or clothes in the trash.

In this regard, the opening of a repair shop with a convenient location and work schedule can potentially count on financial success. In general, there are just a huge number of business ideas for the city, you just need to search.

• • 2.1. Some tips for a successful start of your business
• • Business idea number 1. Opening a beauty salon
  • Business idea number 2. Fast food on wheels
  • Business idea number 3. Flower and houseplant shop
  • Business idea number 4. Private kindergarten
  • Business idea number 5. Husband for an hour - perfect!
  • Business idea number 6. Production of keys
  • Business idea number 7. Internet business in a small town
  • Other activities
• 5. Conclusion

Each of us at least once in our lives thought about starting our own business. For some, this is an escape from the office and an unwillingness to waste time and knowledge “for an uncle”, for some it is the need for self-realization, and for some it is the ability to independently manage personal time. But the most important criterion for everyone who wants to create their own business in a small town or a large metropolis is financial freedom and an increase in living standards. At the same time, those who are eager to go on an independent voyage mistakenly believe that it is easier to succeed in large cities and metropolitan areas than in small ones.

In order to refute this myth, let's deal with the concept of "small city". As a rule, these are cities with a population of less than 50 thousand. And as practice shows, organizing and developing a business in a small city is much easier than in a large one.

In this article, we will cover the following questions:

• What are the pros and cons of owning a business in a small town?
• What is the best business to open in a small town?
• What business ideas for a small town work in 2016 with minimal investment?
• How to start your own business from scratch?

So, let's start to understand in order.

Choosing business ideas that can be implemented in a small town

1. Benefits of doing business in a small town

Pros ( + ) of your business in a small town:

1. Small start-up capital. In small towns, business costs such as rent, utility bills, staff and advertising costs are significantly lower.
2. High efficiency word of mouth. In small towns, the popularity of a product or service is largely due to acquaintances and personal reviews.
3. Quite a lot of free niches due to the limited presence of goods and services. Many innovations appear in small towns with a significant delay, which, undoubtedly, can be used by “bringing” a business idea from a large city in which it has already been tested.
4. Low competitive environment.

To the main disadvantages ( - ) can be attributed to a limited potential audience (each client will be "worth its weight in gold") and a rather low purchasing power (in small towns, the income of the population is orders of magnitude lower than that of residents of large metropolitan areas).

2. What new business can be opened in a small town

There is an opinion that a really profitable business can only be opened in a big city, and in a small one there is nothing to try, but this is not so. Of course, the specifics of the business will differ from the business in large cities, but the income will not be long in coming. Moreover, small cities in Russia are much larger than large ones, and it will be more profitable and easier to develop your business in such a city.

Tip 1. The first thing to do is to carefully consider what kind of business you will be doing in terms of profit.

The most important thing is to find out what services the population in your city needs.

You should not invent a bicycle again, you need to know that catering or a hairdresser will always take root in the city center, and 24-hour stalls will be in demand on the outskirts.

Tip 2. Choosing for yourself the type of activity of your business, you should always take into account your inclinations, talents in a particular area. It is important that you like your business, otherwise you will not be able to succeed.

It will be best if you start doing what you know how to do best.

So, if you know how to cook well, have a long-dusty diploma of a catering technologist or a cook, or maybe you work in this profession, then of course you should link your new business with the old one. Believe me, this will protect you from many difficulties associated with the subsequent opening and organization of the entire business. Knowing the basics and having skills in some area, in your case, should be evaluated as a huge bonus that will help you out more than once in the future.

2.2. An interesting solution for starting your own business

It is worth considering, at first glance, a completely frivolous type of business, like tutoring. It is notable for the fact that it almost does not require any investments, but the income appears immediately and there is no need to wait for years for the business to pay off.

Remember! perhaps you draw well, or play the guitar or piano, or maybe you know English well?

Now such a business is gaining momentum, people are happy to send their children to study, or go to private teachers themselves for a lower fee than specialized circles with professional teachers offer them. Moreover, this is a chance for you to minimize the risks that any novice entrepreneur will inevitably face. Because such a business is much more mobile, does not present technical complexity and quickly reaches the break-even point, taking into account the minimum initial investment.

If, nevertheless, you could not figure out what exactly you should do, then proceed from the principle of which service areas are most in demand. The grocery store is always a win-win, because people always need food. But it is worth considering the location of your store in the city, because if there is a large, well-known grocery store nearby, the chance of making a good profit in this place will be significantly reduced.

Ideas for a business in a small town: what kind of business to open

3. Business ideas for a small town: with and without investments

The organization of any business implies the presence or absence of initial investments. Business for a small town is no exception. Not every business requires investment.

Here is a list of some ideas that don't cost anything.

3.1. Business ideas without investment in a small town

• Tutoring. Are you well versed in a particular area? Do you have teaching experience in educational institutions? Are you fluent in a musical instrument? Then this activity is for you. Submit ads and recruit students.
• Cleaning services. Cleaning products are at hand for every housewife. Tidying up the office, helping with cleaning after the festive events - all this is a reason to offer your services and start earning. If you wish, you can organize a whole group of such assistants and grow into a large cleaning company.
• You are fluent in a foreign language make transfers.
• There is a sewing machine and experience on it - sell mini-studio and clothing repair services. This type of service is always in demand, especially in small towns where the purchase of new clothes is associated with significant expenses.

And this is not a complete list. Here are more examples: accompaniment of children, walking pets, transportation in a personal car - it is worth taking a fresh look at your talents and skills, and there will be something to your liking by itself.

If there are small cash savings at your disposal, the scope of finding your own business for a small town expands significantly.

3.2. Small town business ideas with minimal investment

• Service from the category of "husband for an hour." The higher your qualifications, the wider your client base will be. Minor home repairs, damaged item restoration, plumbing and electrician services all require skills and a small set of tools that will be your first investment. Required amount to start: from 1000 to 5000 rubles.
• Haircuts, hairstyles, braiding- a very relevant type of service today. Of the investments - the cost of tools and styling products. This amount will not exceed three thousand rubles. If necessary, you can complete courses in hairdressing. It's still 2000-3000 rubles.
• Creation and sale of goods created by one's own hands: soap, decorations, postcards, invitations, hair ornaments, decor for festive events. Material costs will not exceed 2000-3000 rubles. Recipes and master classes can be found on thematic forums and websites.

Read also how you can earn with minimal investment, in.

3.3. Own business from scratch for a small (small) city with investments

If you are ready to invest in start-up capital the amount from 100 000 rubles and higher, then the expected profit will be higher than with little or no cost. The following are business ideas suitable for a small town with significant cash raising:

• Shop products. A balanced assortment and low prices are the secret of success. No expensive exotics and exclusives. The convenience store with affordable and quality products will quickly become a favorite with locals. Rental, equipment and personnel costs: from 100 000 rubles. (See How to open an online store from scratch - detailed instructions)
• Salon. The sphere of beauty is always popular in any locality. Particular attention should be paid to the selection of personnel. It is the masters who will either make your business successful or “drown” it. Expenses: from 50,000 - 100,000 rubles.
• Auto repair shop/tire fitting. A few skillful hands and an influx of customers is guaranteed. In this type of business, geography also becomes a decisive factor. When choosing a location, be guided by places with high traffic of motorists. Investments: 50,000 - 100,000 rubles.
• Bakery. Hot pastries every morning will make queues line up for you. And if you introduce novelties into the assortment, such as pies and cakes to order, European pastries (strudels, croissants, snacks, etc.), then your business will be successful. Naturally, for a business like a bakery, an important nuance is the presence of a competent baker-technologist. Investments, taking into account all the requirements for catering establishments, will amount to at least 150,000 rubles.

We have provided a list of business ideas that can be implemented in a small town with minimal investment or without significant financial outlays. Next, let's look at the ideas that are successfully working and tested by many entrepreneurs in 2016 in a small town, in more detail.

3.4. Business idea: apartment building or hostel

A great way to make money in a small town can be the construction or arrangement of a small apartment building or hostel. All that is needed to implement such an idea is to get a loan from a bank, buy, rent or build an individual house of a large area and divide it into several apartments.

The easiest option of the above is to rent a ready-made house with an area of ​​100-120 sq. meters, divide it into 3-5 apartments and rent housing. Such a scheme is able to fully recoup all costs and reach net profit in 2-3 months. You can also open a hostel in a house using this method; in small towns, the demand for hostels is quite high today. If you are interested in this earnings scheme, then we advise you to download our free course on how to buy an apartment building and earn from 100 to 300 thousand rubles per month.

How to buy an apartment building

Download free business plan

Watch a video from our specialist on how to organize a rental business in 44 days:

4. Profitable ideas for a small town

Business idea number 1. Opening a beauty salon

Beauty will always be a successful selling product. Girls who often visit such establishments and are sensitive to themselves will come to your hairdresser, and men who need to make the most ordinary half-box, and a grandmother who is used to trimming her haircut on the last Fridays of the month, and a child who needs to cut bangs. In short, these services will always sell well, especially if you guess with the best location.

There are several business models. The first is the economy option. It is this that is best opened in a small town where inexperienced residents live. Services should be the most ordinary. A hairdresser works here, a nail service is debugged, light cosmetic services are provided (plucking and painting eyebrows, etc.).

Beauty salon - a business that will always be in demand among the population of a small town

The second model is called business class. A stylist-make-up artist, professional hairdressers, cosmetologists with a medical education can already work here, who carry out procedures such as deep peelings, tattooing, and a solarium operates in the salon. To open a salon of this level, you will need to study the market of your city very well, because such a salon will “live” only where people have at least an average income.

Do not forget about the requirements and taxes that all beauty salons are subject to, and if you keep cosmetology, everything will be much more difficult with it, since only a doctor with a higher medical education specializing in therapeutic cosmetology should carry out cosmetic procedures. There are no such strict requirements for other personnel.

If you are planning to make a massage service in your salon, then here the conditions for keeping the staff are more loyal. Massage can be carried out by a specialist with specialized secondary specialized medical education. If you decide on such services in your salon, you will have to provide a list of documents to RosZdravNadzor. All preparations for the opening of the salon will take you at least a year. So if you want your business from scratch in this area, you will have to be patient.

Business idea number 2. Fast food on wheels

A mobile food outlet will bring a good income, and the costs of opening such a business will be minimal. In the Russian market, a fast food van will set you back about $9,000. Previously, such vans could only be purchased abroad and for a large fee, but now several companies in Russia are engaged in their manufacture, and the solution to this problem has been greatly simplified. Approximately $ 5,000 is the simplest model of a van, which is offered by the Russian manufacturer Avtokholod. This model is only suitable for grilled chicken and shawarma and is not at all durable. The service life of the van is no more than 7 years.

Mobile food outlet-coffee shop - as a type of business that can always be opened in a small town

This business can be opened if you have in mind a win-win point where it would be possible to open a stall of this type. And do not forget that it is forbidden to put such stalls in any places you like. Each place of deployment will need to be coordinated with the city administration, often you will be asked to move to another place. You also need to be prepared for this, including in a small town, where the competition seems to be not as big as in megacities.

Business idea number 3. Flower and houseplant shop

Flowers are not vital, but oddly enough, a very popular product in the country's markets. Especially during the main holidays: March 8, September 1, New Year. Also, flowers are often needed on a weekday - for a date, as a thank you to someone for a service or a teacher at the university.

To open such a business, you will need about 10000 $ . Of course, you may be able to save money, but it’s still better to focus on just such an amount. An area of ​​18-20 square meters is enough to open a small flower shop. The best location for a store would be near a large shopping center if your city has one, or a large grocery store.

Flower shop photo

Also remember that a transparent showcase well decorated with flowers that attracts the eyes of passers-by always wins over the usual “Flower Shop” sign. The brighter the appearance of such a store, the more potential customers it will attract.

When everything is decided with paperwork, it's time to rent a suitable room. Remember that traffic for a flower shop, like for any other type of business that involves sales, is critical. Think carefully about this aspect, and although it will be much more expensive to rent a room near a large shopping center or store than in a residential area, most likely the result will be much more effective.

Arranging with flower suppliers will be quite simple. Nowadays, there are a lot of wholesale bases that specialize in flowers and you can find out about them simply by using the resources of the Internet. But do not rush into cooperation with the first companies that come across, it is quite possible that after searching longer you will find a more profitable option for you, albeit less advertised.

At the beginning of the journey, you can hire two florists who would work in shifts. Buy first only flowers that stay fresh for a long time. These are roses, gerberas, chrysanthemums. From houseplants orchids phalaenopsis and anthurium. It will be better if you understand at least a little about flowers and houseplants, this will greatly facilitate your work and create understanding between you and your florists.

Business idea number 4. Private kindergarten

Given the current situation in Russia, the situation with state institutions, especially with kindergartens, leaves much to be desired. The costs of opening this business will not be small, and it is also not necessary to expect that it will pay off in the first year. But there is good news: with perseverance, patience and a good reputation earned, you have every chance to achieve excellent success in this area and exist for a very long time. Rumors about a good private kindergarten will spread around the city in an instant and you will not have a shortage of clients. But you need to remember that this type of business is very specific. Without due love for children, for your work in this field, you will hardly succeed.

Private kindergarten - as an example of a business for starting a business in a small town

Moreover, such establishments are always under the watchful eye of state institutions and are strictly checked by all possible authorities. In addition, if you do not have the necessary pedagogical education, you will not be able to open such a business.

The premises of a private kindergarten must be at least 4 square meters per student. There are also separate rooms for sleeping, eating, playing. The medical office is also mandatory. You will need special furniture and a separate entrance to the kindergarten. All staff must have a pedagogical education. Work experience in this area and love for children should be the main arguments when hiring educators and nannies.

Summarizing, we can say that to open such an institution you will need about 700,000 rubles. The amount is not small, but if you love children and are ready to devote your business to them - go for it, because your desire always remains the main argument!

Business idea number 5. Husband for an hour - perfect!

Probably the simplest and practically not expensive business will be such a business as “husband for an hour”. Of course, you will have to spend money on various tools and small parts, which you can then sell to your customers for a little more than you bought them. These will be switches, sockets, latches, locks, perhaps some parts of plumbing, light bulbs, etc. The range of your services will also be very diverse, so if you have gaps in some skills, they will need to be addressed as quickly as possible. Here is a list of services that you will need to be able to do:

• Elimination of breakdowns associated with plumbing;
• Repair of household appliances;
• Furniture assembly;
• Repair and replacement of sockets, switches;
• Installation of satellite dishes, chandeliers, toilet bowls, cisterns, etc.

And this is not the whole list that you will have to learn how to do quickly and efficiently. The business plan will need to take into account that some tools will be more convenient to rent rather than buy, at least at first. Because it often happens that an expensive tool is needed only a few times over the entire time and simply simply cannot pay off.

It should also be borne in mind that it will be very problematic to carry out this work without a vehicle, so it will be a huge plus if you already have a car. If not, then you should consider purchasing it.

Registering such a business will be very easy compared to many others. In this case, registration as an individual entrepreneur will be enough to open a business, with an income tax form UTII(How to open an IP, read the article). All initial costs for such a business will be no more than 50,000 rubles(including uniform, protective gloves and other necessary details).

And remember 90% The success of such a business depends on advertising. Do not spare money, use any possible means of advertising your business. This is a running line, and advertising in newspapers and magazines of the city, you can paste ads on houses and stands. There is one more bonus of this business - in a short time you can attract regular customers, who will subsequently bring the main profit.

Business idea number 6. Production of keys

Agree, each of us resorted to the service of making keys. This service always remains and will remain in demand, even in a small town. You don't have to be a master at this to get started.

Now there are key-making machines that do everything for you, and learning how to work on one will not be difficult. Only if you decide to do this business, you need to be well informed about competitors. After all, keys are not something that people buy every day. If somewhere nearby there is already such a stall, then you should not take on this business.

One machine of domestic production will cost you $ 1,000. You can always find cheap spare parts for it and repairs will also not be expensive, and domestic machines are of high quality, so you will almost certainly choose it. Do not buy Chinese machines. Practice shows that their quality is much inferior to Russian ones, although the price is somewhat lower.

An ordinary stall is usually chosen for the premises, but you can also rent a small corner in a large store. Perhaps the latter option will be more profitable, since stalls, as described above, are often attacked by city administrations and perhaps at some point you will be asked to move it to another place, which will cause you to suffer significant losses.

Business idea number 7. Internet business in a small town

Today, more and more successful entrepreneurs are organizing an online business that brings a steady income. Many types of services and goods are ordered on the Internet, so why don't you start making money on it?

There are a lot of options for organizing an Internet business. To choose the best one for yourself, we advise you to download and study our free course on how to start a business from scratch on the Internet.

Other activities

Here are a few other business ideas for a small town and the minimum investment to open them:

• Organization of holidays and events (from 10000 rubles);
• Website development (etc.) (from 40000 rubles);
• Sale of kvass (from 80000 rubles);
• Growing vegetables and other crops (from 50000 rubles).

In conclusion, we note that in any business you need to follow several important rules, without which you will either fail or have serious problems.

1. Monitor the reputation of your business! You have no idea how well word of mouth works in a small town. Each person, before deciding on some kind of service, especially during a crisis, will think very well and, perhaps, ask his acquaintances and friends about the services of the organization he wants to apply to. In this case, almost 100% of success depends on how your customers respond about you.
2. We recommend focusing on the quality and reasonable affordable price of the goods that you sell. Having established yourself as a good specialist, you will see how soon your diligence and perseverance will begin to bear fruit.
3. Don't forget how important advertising is to a business. Every month, and at the very beginning and more often, take some time to submit ads in newspapers and a ticker. Most often, it is advertising that is the key to the success of an opened business.

We have analyzed only a few examples of what kind of business to open in a small town, as their list is endless. Choose the business that you like, you will never get bored and then you will succeed!

Do you live in a small town and want to start your own business, but don't know where to start? In fact, everything is not as scary as many used to think. It is important to know some features of provincial cities, to take them into account when choosing your business.

In small towns, there is often a shortage of basic goods and services. For example, an inexpensive cafe with delicious food will be popular among locals. But it is unlikely that the turnover in an unusual boutique with handmade designer clothes will become high. Therefore, we advise you to initially focus on the needs of future buyers.

🎓 Features of small towns for starting a small business

• Geographical position. For example, in a northern city, a 24-hour tent selling beach slippers is unlikely to be popular. And in the southern resort - a salon of elite fur products
• The solvency of the population. It is unlikely that people with an average salary of 15,000 rubles will be happy to open a restaurant with an average check of 2,000 rubles.
• Availability of the required personnel. If you open, for example, a complex production, you should understand that among the local population there may not be the necessary highly specialized specialists
• Needs for specific goods and services. In a metropolis, you can open the thirtieth eatery in a row, but in a small city there may simply not be visitors
• Limited growth. When a business reaches a certain “ceiling”, you will have to develop it not by increasing the average check, but by opening branches or developing a related area

⚖ Pros of starting a business in a small town

For business development in the provinces, there are many positive aspects that may not be in a large city.

• The opportunity to occupy a free niche. You can become the first in your industry or identify the weaknesses of competitors and profitably rebuild from them.
• Savings on basic expenses. In small towns, the rent of premises or land is much lower than in the metropolis. Salaries for staff can also be calculated according to local tariff scales.
• Support for private businesses. In small towns, various loyalty programs for new businesses often operate, grants and preferential subsidies are issued.
• Easy understanding of customer needs. When all customers are literally in plain sight, it is not too difficult to understand their requests.

🏆 Best small town business ideas that will work

It is not necessary to come up with a mega-unique idea that no one has implemented before you. But set yourself apart from competitors in the service. For example, free shipping or a cumulative bonus system.

It is necessary to focus on the needs of the majority of the population of the city. In this case, you will not work at a loss.

It might be worth looking into a complementary business. For example, the area has an excellent butcher shop, but lacks farm-based dairy products. In this case, you will easily occupy your niche.

And we offer you a large catalog of business ideas for small towns! More than 150 options for developing your business. Explore, apply and discover what you like!

Many people who plan to start their own business unfairly believe that it is possible to develop their business and make high profits only in a big city. In fact, this is not the case for several reasons, the main ones we will consider below.

To begin with, let's figure out what the concept of business technologists is a "small city". This is considered a settlement, which has up to 100 thousand inhabitants. It should be noted that in Russia there are only more than 83% of such cities, that is, business ideas for a small town open up huge prospects, starting a business in a small town is much easier and more profitable.

Own business for a small town

Living in a small community, there are many business opportunities. This is due to lower costs than in the metropolis and the lack of competition.

Why is it needed?

Having opened a business in a small town, a businessman first of all gains independence, the opportunity to earn quite large sums.

At the same time, a considerable part of the funds is saved due to the fact that starting a business in the provinces is much less expensive than in cities with a million inhabitants.

In addition, you can be the first in the city to offer certain services, in which case the absence of competitors will allow you to quickly expand and strengthen your business.

Differences from major cities

There are quite a few differences, and almost all of them are in the hands of those who decide to start their own business in a small town.

Let's take a closer look at some of them:

• Residents of small towns, as a rule, have a low income. Therefore, it is not profitable to develop a large business in such settlements (with the exception of opening large enterprises that require labor.);
• Demand in such cities for ordinary, familiar goods and products that we use every day. This allows you to expand business areas in several directions at the same time;
• Not high investments at the start (low rent for premises, low wages, low costs for advertising campaigns).

An important factor for successful business in a small town is the reputation of a businessman. Indeed, residents often learn the news of the city not from newspapers, but from neighbors and friends. Therefore, this aspect should be given special attention, measures to attract and retain customers are very important.

Best Ideas 2014

Before deciding which business to open, let's name some of the most popular business ideas of this year.

Small business in the field of catering

A profitable business is the opening of a small cafe with affordable prices and familiar dishes. In small towns, there are usually few such establishments, so they are very popular with residents.

This type of business is perhaps the most profitable. It does not require large expenses, while self-sufficiency is quite high.

Mini cafe on wheels. Now a fairly common type of business that is in demand. The assortment in such cafes is small, it is enough to offer several types of pancakes, hot dogs, drinks. If snacks are tasty and inexpensive, such a cafe will always be popular;

The dining room at the enterprise will be in demand - there is not always a catering point. Having set a low price, offering homemade dishes, there will always be customers in the dining room.

Entertaining

If one cafe is not enough for you, try to offer your customers to organize holidays, corporate parties, weddings, setting a low price. There are unlikely to be many event agencies in small towns, so there is a chance of becoming a pioneer and a monopolist.

A club with a disco will be very popular among young people. To do this, you need to rent a large room and equip it. Modest, but tasteful - not your option, such an institution, most likely, already exists in the city. But a real nightclub with performances by metropolitan DJs will attract the public. In such a club, you can hold themed parties, games, events. There you can also offer your clients training in various courses (music, singing, dancing, etc.)

In the daytime, you can arrange in the same club.

Services

The service sector will never lose its relevance from the point of view of a business project: investments are minimal, the main thing is to have the necessary skills.

with a manicure and pedicure room always held in high esteem. Even in a small town, the female population will be delighted with such a service and will come there again and again. Additionally, you can offer the services of a cosmetologist and masseur, services for visage and applying festive makeup.

A taxi service might also be a good idea. Even in a small town, there are those who want to get to the right place by car, and not by public transport. It is enough to have several drivers with their cars on the staff, make business cards for them, which they will distribute to customers, and the business will certainly begin to generate income.

Another option for providing services is a tailoring studio. To open this type of business, you will need a small room, appropriate equipment and several employees. Offering low prices, such a business will flourish;

A company that provides garbage collection and demolition services is a new but in-demand type of service. In small towns, there are enough buildings that are to be demolished and houses are built in their place. You will need to purchase the appropriate equipment and find several employees with experience in similar work.

Garbage removal is a popular service even in the smallest settlement.

Car repair, tire fitting. In this version, it is enough to have a garage, minimal equipment. Almost every resident of the city has a car that periodically requires repair and seasonal replacement of wheels. It is enough to hire 1-2 employees who understand the repair of cars. Such a business will be in demand.

Making keys has been popular with the population since Soviet times. It will take a small room, a special machine for making keys and minimal advertising. To open your own business of this type, you need to have a starting capital of about 2 thousand dollars;

A private driving instructor can be an idea for extra income. Even in a small town, a car has ceased to be a luxury; there is one in almost every family. It is possible to offer such a service on the client's machine, in which case the costs are minimal;

Good Offices or the popular name “Husband for an Hour” today is a fairly popular type of business that will always be in demand. Having a set of tools, you can offer your customers minor repairs, installation and connection of household appliances at an affordable price. The costs are minimal.

Trade

A profitable business will be the cultivation of fruits and vegetables. With even a small plot of land, your own business will soon flourish.

But the sale of vegetable goods will have to be looked for in other cities, larger ones. On the periphery, this product is in abundance for every inhabitant due to the presence of garden plots.

A grocery store is a banal but always relevant idea. The main success factor is the correct location and reasonable prices for the goods.

Other income-generating businesses in a small town

Today, all over Russia, young parents are faced with the problem of kindergartens. Entrepreneurial businesses open private development centers and mini-kindergartens for children in small towns.

This type of business will be in demand, especially among those parents who are not able to leave their kids with grandparents.

Of course, to open, you will need a qualified specialist who can be trusted with children. At the same time, the costs are minimal, a mini-garden can be arranged even in your own apartment, if the living space allows. In other cases, it is enough to rent a small room, make the appropriate repairs and obtain all the necessary permits from the authorities (this often becomes the last stage, becoming an insurmountable obstacle for novice businessmen).

The delivery service for groceries, sushi and pizza is very popular. In small towns, such a service is rare, so you can become the first in the city to offer a service of this kind.

A small investment of money will require the opening of a mini-bakery. Delicious bread is always in demand. If the products are of good quality, the price is affordable for the consumer, such a business will flourish even in the smallest town.

If you have real estate in a small town, it will be profitable to rent a room daily or monthly. Not all small towns have a hotel, so this type of business, with the right advertising, can become quite successful and does not require much money.

Internet: yes and no

The virtual space, which attracts an increasing number of people, both young and not so young, opens up many opportunities for earning.

The easiest ideas to implement:

• If a lot of young people live in the city, it will be beneficial to open a computer salon, such an institution will quickly gain popularity. By setting a low hourly wage, such a club will become a favorite place for spending leisure time for young people.
• A good income can bring services for filling sites. Such a business does not require investments, but allows you to save significant funds on renting premises and transportation costs.
• Another way to make money on the Internet is to open your own website. But here you will need certain skills and funds to open a business of this kind.
• Some provide delivery services by opening an online store. For a small town, this can be household appliances, household items. Gone are the days when you had to go to the capital or another big city for large equipment, today it is possible to provide such services in your city. This will save customers money and allow you to expand your business.

But it should be remembered that in a small town not everyone has access to the Internet. In this case, one should build on the demand and capabilities of the population. A positive factor in favor of working on the Internet is little competition, little or no initial investment.

There is also a fly in the ointment here. Working from home, personal communication will be missed. And the opening of clubs and an online store will require impressive costs.

Where to begin?

Assessment of the situation

Before opening your own business, you need to study the market, find out what kind of services the population of the city needs. Having decided on the type of activity, it is necessary to select qualified personnel who will provide quality services and will help increase the client base.

Finding a good specialist is not easy; for this, it is possible to contact a recruiting agency.

It will also help in searching the Internet. You can place an advertisement for recruitment, the response will follow immediately. Considering that it is quite difficult to find a job in small towns, this method is quite effective. Word of mouth, which works better than any announcement in small towns, will also be a good help.

The second important step is to find suppliers of products, this requires a lot of responsibility. Products must be of high quality, be in demand among the population. First you need to determine what type of service will be popular in a particular city.

Attracting suppliers from megacities is a thankless and unprofitable undertaking. Look for manufacturers (if you intend to trade) or sellers (if you need equipment and tools) in the nearest cities.

Business must be in demand, be popular with the population, at least potentially.

Of course, it is necessary to evaluate your strength, what funds can be invested, to calculate how soon the investment will pay off.

Finding funding

The most popular way to open your own business without investment is. You can choose which one is better by contacting several banks and comparing the conditions that they offer.

It should be remembered that it is necessary to follow some mandatory rules for a potential bank client, otherwise you will not see a loan.

You will have to provide some documentation, you may need to present your business plans, based on the profitability of which the bank will decide whether to issue a loan.

Do not forget about government support for small businesses. Currently, there are special programs that are aimed at developing business in the regions, which allows you to receive certain benefits for lending, the issuance of subsidies and tax benefits. In order to competently use such a program, it is better to contact a qualified lawyer who will give detailed advice on this issue.

Location selection

For those who decide to start a business from scratch, the most profitable will be a room with a small rent. You may need to carry out minor repairs, in order to save money, you can do it yourself.

Do not forget that the appearance of the room is very important. It should be cozy and comfortable, not necessarily expensive and pretentious, but it should make you want to come back to you again. Residents of small towns are not tempted by rich interiors, but they should not be considered backward either. Bring everything in the proper form of a businessman. Meet by clothes.

The location of a business matters depending on its target audience. For example, it is better to open computer clubs in places where young people gather: near universities. PTU, etc. Bypass schools, otherwise you will be tormented by listening to parents' complaints that your direct fault is that their child does not want to attend classes, but sits at a computer in your institution.

Public catering and trade, of course, will take root closer to the center. With the exception of a grocery store, which will be extremely happy for the inhabitants of the outskirts, from where they have to go far for bread.

Let's count?

With even the smallest start-up capital, you can develop your business in a small city. Consider options for the initial minimum investment for different types of business.

Minimum investment

As you can see from the numbers, starting your own business does not necessarily lead to large cash outlays. It is enough just to decide which type of business is closer, what the soul lies more in, and most importantly, what will be in demand in a particular city.

Expected profitability

Don't expect a small business in a small town to pay off quickly. Residents of such cities often do not have high incomes, so it will take several years before their own business begins to generate income. It also depends on the demand for services that will be offered to the consumer.

Seasonality also plays an important role.

For example, beauty salons, even in big cities, are almost empty in summer. And the business of selling kvass, on the contrary, in the summer will bring much more relevant than in the cold season.

What is the basis of a successful business in a small town?

In order for a business in a small town to be profitable and quickly paid off, you should remember a few rules that will help bring a stable income and attract a large number of customers.

Basic aspects

• Services of any kind should not be overpriced. The mentality of the inhabitants of small towns is such that people are not ready to overpay extra money. A low price, providing discounts to regular customers will attract much faster than beautiful packaging or an expensive service.
• If customers are satisfied with the service, they will definitely recommend you to their relatives, friends and neighbors. A bad reputation in a small town will kill any business much faster than in a big city. Even if your product is in demand and was popular, you should not allow a negative opinion about yourself.
• In a small town, there is little competition, perhaps even its complete absence, so there is room for fantasy here. By providing a high-quality and inexpensive service or product, your potential customers will become permanent.

See also a video about business ideas in a small town:

Ways of development

The key to the success and prosperity of any business is constant development. Even the most profitable type provides for improvement, the offer of new goods and services.

There are several ways that contribute to the expansion and development of your business.

1. First of all, it is a competent advertising aimed at attracting new customers. It can be promotions, holding an event with a free presentation of products. These types of advertisements are always relevant and popular with customers.
2. It is important to remember about marketing. Special offers with a limited duration of the action attract attention.
3. Equally important is the image of your business. Good reviews, new offers at a low price can increase the number of customers several times.

An example of an unusual, but quite successful business is the breeding of chinchillas. In recent years, this animal has become very popular; it is grown not only for making expensive fur coats for women, but also kept as a pet. The Moldovan businessman who started this type of business notes that the investments are the smallest, while the income exceeded all his expectations.

Some aspiring businessmen come up with something to do just on the go. The original way of earning money was founded by American fitness instructor Kristen Horler, she developed a training program for women who have recently become mothers, while the classes were held right in the park.

Such an idea did not portend large incomes, but quickly became in demand among the residents of the city.

The price per lesson was set much lower, so the client base expanded very quickly and brought in a good income. Today, these are quite popular courses, which are attended by a large number of young mothers. This type of earnings can also take place in small towns in Russia. Many young women will be carried away by the idea of ​​playing sports without leaving their children to relatives.

Ethnotourism is gaining more and more popularity. Today it is difficult to surprise with resorts on the sea coast; many businessmen prefer to relax in remote picturesque corners of Russia.

Excursions to Lake Baikal, for example, are in great demand, where you can enjoy the nature and beauty of the region without fuss.

Many go on vacation to Kamchatka and Karelia. If your town has such attractions, you can arrange excursions and even camping.

In conclusion, it should be said that business options, even in a small town with a small population, can be very diverse, you can become a successful businessman, an independent person with a good income. It is enough to have a great desire, not be afraid of changes in life and be self-confident. Many world-famous businessmen started from scratch and were able to achieve dizzying results thanks to diligence and perseverance.