Business plan for opening auto parts. Sale of auto parts: business of self-growing demand (business plan). Characteristics of the business

Doing business in our time is very prestigious, and it is important to find a business that you like. For example, if you are interested in cars, you can dedicate your business to them. How to open an auto parts store from scratch? Business plan for trading, advice from knowledgeable people and an assessment of the profitability of activities.

First stage

It all starts with studying the market of such stores and the production of auto parts. In addition, it is worth studying the popularity of each store in the city in order to understand what exactly is important to people and what interests them.

Directly for this, you need to independently conduct a demand analysis for various types and types of automotive components and spare parts. You can not open a business in a certain area, being illiterate in it. Among other things, pay attention to the concept of stores in your area. Surely it is quite diverse, and it is at this point that it is worth dwelling in more detail.

Concept types

Undoubtedly, the organizational structure is extremely important, but it is simply impossible to cover everything, so you need to carefully concentrate on specific specifics. There are several different sales formats to choose from:

• used parts;
• spare parts of specific brands and car firms;
• auto parts for a certain type of machine (for example, special equipment);
• spare parts exclusively for foreign or domestic cars;
• sale of goods via the Internet.

To successfully counter money problems and competition, you need to love your job, so you should choose a concept that is interesting to you personally. Of course, there is also the concept of a franchise system, but we will talk about this much later.

What is important to pay attention to and what to prepare for in advance:

1. To begin with, it is worth drawing up a specific and clear business plan, which will take into account rental, purchase, registration and other monetary costs not only for opening, but also for further maintenance specifically in your area.
2. Try to conclude agreements with taxi services and supply them with exactly your goods. Try to make connections with different people in the automotive industry.
3. At first, stick to buying spare parts for a couple of a small number of different auto brands.
4. Be sure to organize the sale of universal products, such as motor oils, windshield washers, scrapers, and more.
5. If possible, have extremely close communication with all suppliers of goods for the store.
6. If within a certain period of time you do not have time to get the client the goods he needs, then he will move to a competitor salon, probably capturing a couple more potential buyers.
7. Be really savvy with car parts so you can sort out what the buyer needs at a glance.
8. It is very important, especially during a crisis, to know that domestic spare parts are sold faster and more often, since they are cheaper than foreign counterparts, and foreign cars break down much less often than the CIS auto industry.
9. Keep a close eye on changes in the automotive parts market to gain new experience and understand the latest trends. This will help you become the market leader in your region in terms of offering the most modern and high-quality products.
10. The name should be sonorous and memorable. The banal “Auto Shop” and “Spare Parts Salon” are not recommended, but you should not be too sophisticated either. You need a capacious, catchy word or phrase that will appeal to the main male audience, but will not become a faded spot among other options on the market.
11. To seriously reduce the business plan in terms of money, it is worth organizing an online auto parts store. This concept is also suitable for those who have some problems with large deliveries of goods, because they can be purchased by order. It is important to understand how to open an online auto parts store. It will take longer to develop this version of the store, because the difficulty lies in the huge competition and not too great advertising opportunities.

Lower prices, availability of extremely fast delivery, making deals with real official suppliers, respectively, increased quality of goods can become your advantages. Of course, you can also lure with promotions or discounts, especially in the first months.

For example, you can download with calculations.

registration

There are two legal forms to choose from: sole proprietorship and LLC. An individual entrepreneur makes it possible to freely sell auto parts, parts and various related equipment, but only to individuals. Actually, IP is an ordinary store.

An LLC, on the other hand, allows you to work directly with enterprises, supplying, for example, equipment for the production of new cars, products for trucking and other similar opportunities. In addition, it is the LLC that gives the right to create a whole network of salons from one car shop. It is worth noting that this option is more suitable for already established entrepreneurs, but for beginners it is better to start your own career ascent with an individual entrepreneur.

We select a suitable place

Opening an auto parts store from scratch involves a preliminary search for a suitable place for the store, whether it be a separate building or a room on the first floor of a residential building. Shops in residential sleeping areas are more popular. If you want a large number of visitors and buyers, then you should open a store near the road, gas stations and car services.

It is necessary to arrange special parking spaces for visitors by car for at least five places. It is also important to ensure that there are no competitive sites nearby.

Find a comfortable and really suitable room of at least 60 square meters. The more brands of spare parts you try to cover, the larger the area should be.

In addition, it is extremely important to analyze the terms of the contract with the landlord, so as not to get into problems. Remember that your premises must have all the main communications, as well as separate rooms for warehouses and utility rooms. If you decide to go on a franchise, you do not have to look for a place.

We buy the right product

You need to choose the specifics of the products offered to customers. An option that will not let you down will be the purchase of parts and spare parts for domestic GAZs and VAZs.

They make up the largest community of cars and trucks in our country, moreover, it is domestic cars that break down more often than others. For other CIS countries, be it Belarus or Kazakhstan, the same is true. In addition, you can organize an additional sale of spare parts at reduced prices by purchasing them at auto disassembly.

The idea of ​​pre-arranging mass deliveries of several specific brands is also correct from the point of view of the organization of work. An agreement with the supplier allows you to quickly receive individual specific parts if necessary, or simply receive the goods faster.

You do not have to pay close attention to the spare parts that are purchased, because they will be supplied with high quality. Also, communication with official representatives adds confidence among buyers. Pluses will add the ability to demonstrate the logos of famous brands on the sign of the store.

You will definitely need several different suppliers so that the auto parts store, like the business itself, does not depend on certain circumstances. Do not be afraid to check the officiality and honesty of the supplier, because you risk losing money and the trust of customers.

Here is a sample of the parts that will bring in the most money:

• headlights of several of the most common types;
• stop signs;
• side mirrors for rear view;
• bumpers of different lengths;
• doors of various formats;
• engines and related spare parts;
• automatic transmission and more.

For entrepreneurs working on a franchise, almost all of the above will be irrelevant.

Recruiting the right staff

Personal knowledge in the matter is not enough in the proper operation of the salon, but it will help to find worthy individuals who are ready to gain experience. Do not be afraid to hire young employees, they have a lot of ideas and they learn quickly, besides, the young employee will be more friendly and patient, sociable and courteous. Most importantly, remember that you need to select those people who can become the face of the salon.

The main point where to start the interview is the knowledge of a person in matters of auto parts and brands. Look at their ability to speak clearly and distinctly, do not be shy and offer their own options.

By the way, you should also meet the needs of the employees, motivating them with pleasant additions to the salary. If your store has just opened and you hired a young employee, assign him a salary linked to revenue, setting, of course, the minimum bar.

Do not forget to constantly be present and participate in the work of the salon. It is often important for developing projects from scratch to save even on trifles, so for the first time you should deal with accounting for goods, accounting and control over employees on your own. Already in the future, your business idea will need an experienced accountant, manager and senior salesperson. By the way, an accountant should be hired on a part-time basis.

The financial side of the issue

Suppose we open a medium-sized store of a hundred square meters with a fairly convenient, but large work schedule from 9 am to 9 pm, four employees in total, with calculations for domestic and some foreign cars and an extremely small markup on goods. The cost table looks something like this:

In total, opening an auto parts store for foreign and domestic cars costs about two million rubles. It must be remembered that monthly expenses will include rent, utilities, salaries to employees and additional purchases of goods, which means that you will have to spend another 700 thousand rubles.

What is the revenue?

Revenue usually depends on how you start, how profitable the purchase of goods is, how good the advertising is, and how good the location of the store is. It is important that the amount of money received for the sold goods restores the amount spent in a month and adds an even larger amount.

In the example above, this salon will bring the entrepreneur about 200 thousand per month. They come from the store's income of 1,200 thousand rubles, the payment of monthly expenses of 700 thousand and the payment of tax of 300 thousand. Roughly speaking, the recovery of 200 thousand rubles each month will cover the costs of opening the project in 10 months. But our analysis is not completely objective, in reality, the profitability will be only 11% and a year and a half of work.

Video: how to open an auto parts store from scratch?

Franchise work

In fact, you get a ready-made business, and therefore you don’t have to risk the cash investments invested in a zero project.

Franchise work is a purchase of the opportunity to join an already well-known network of salons, opening your own on its basis. It is reliable, profitable and quite inexpensive compared to opening your own establishment.

The downside of franchising is that you can't get away from the overall network concept. You must exclusively supervise and administer one of the stores, subject to the rules of senior management. For many, this restriction becomes unacceptable.

The number of cars is constantly growing, and this happens regardless of the economic situation. Therefore, auto parts are always needed, and this need is growing along with the number of vehicles.

So this business has a future, especially if our roads continue to be adapted only for tractors.

Auto parts store: is it profitable

One of the best sources of information is the experience of competitors, even if they are potential ones.

Moreover, it is necessary to study it exactly where you plan to start your own business.

At the same time, it must be remembered that the personal enterprise itself will be a little further - where the number of car service points is less. This will make it possible not to get lost immediately, at the first stage.

That is, the area of ​​study should be large enough, and the conclusions should be somewhat generalized, with a tendency to formulate patterns.

You can immediately see that there will be many competitors. For collecting information, this is good, but for doing business, not so much.

Having more or less decided on the area of ​​​​the proposed location of the future source of mega-incomes, you should study the demand market. You need to see what the range of available stores is, what products are scarce, what manufacturers are best bought.

In general, this should be dealt with closely, you need to be interested in everything: from suppliers to staff salaries. Particular attention should be paid to ways to promote their services and advertising campaigns.

When analyzing the experience of already established businessmen, one should also pay attention to how a prosperous or even just a successful store is located. Surely there is a parking lot or gas station nearby, or garages.

Even if there is no obvious source of buyers, you should try to figure out what kind of contingent mainly buys in the store, perhaps the assortment will help you understand what kind of cars and what kind of people. This is necessary in order to understand relatively clearly where exactly and how to ensure the influx of consumers into your store.

1. Prices are noticeably lower (because a lot of time was spent looking for suppliers, lucrative contracts were concluded with them).
2. The store's advertising is set at the highest level available at this stage.
   Billboards are everywhere where there are motorists: in parking lots, near garages, at gas stations, somewhere not far from a competitor's point.

   As well as in stores whose products may be of interest to motorists of all levels.
   And on each billboard, on each sticker there is a detailed instruction on how to find the store.

3. Attractive discounts, savings cards (but such that you can really save something), promotions and sales.
4. Helpful and competent staff.
5. Not only the entrances to the store are convenient, but also the approaches.

Every car needs repair and maintenance. Even the best cars break down periodically and require oil changes, brake fluid, brake pads, and more.

Most car enthusiasts are constantly improving and upgrading their cars, so the demand for upgraded technical parts, advanced audio systems, air conditioning systems, alarms, DVRs will stop only with the disappearance of the last car.

How much does it cost to open an auto parts store

If you simply dryly calculate the costs that a novice entrepreneur will have to bear, then the amount will not be fantastic, no more than 1.5 - 2 million rubles. However, we must remember that a stable profit will be only in a year or two, so we must count on a fairly long period of stay in cramped circumstances.

The main costs are:

1. Room rental. (depending on store location)

   It cannot be cheap, as the store must be located in a profitable location.

2. Room renovation.

   The premises itself should be prepared for trade and be sufficiently presentable and attractive.

   In addition, it should provide for a minimum comfort for staff who will be at work all day, or even for days.

3. Trade equipment, furniture.
4. Purchase of spare parts.
5. Staff salary.
6. Payment of utilities and internet.
7. Marketing and advertising expenses.
8. Payment for parking spaces for customers.

It is worth having an amount in reserve equal to at least half of the funds spent on the tasks listed above - just in case of an unforeseen event!

Auto parts for Russian cars or foreign cars

At the initial stage, the easiest way to reach the buyer is to organize a trade in spare parts with a specialization in car brands. It can be domestic Volga, Zhiguli or Gazelle.

Our cars are in need of repair and quality parts, and here you can look at India. There, people are happy and proud to buy and use their mahindras and marutis, they are cheaply and easily repaired (manufacturers provide this opportunity), and as a result, the domestic auto industry is flourishing.

And in our country, for now, we only contribute to the prosperity and strengthening of foreign brands.

It is important that the trade in domestic spare parts requires less money to start, while the purchase of parts for foreign cars will require significant investments.

Learn how to open an auto parts store from scratch in the video.

What parts are in high demand?

First of all, these are body parts. This is the part of the car that suffers most from the aggressive external environment and is damaged as a result of collisions and accidents.

The most vulnerable doors, mirrors, bumpers. Then, they have an expiration date, after which they should be changed.

Windshields, headlights, trunk lids also periodically require replacement, and this is only on the outside.

As long as there are bad roads, the demand for repair services will not decrease. From potholes, suspension and chassis elements are most often damaged.

Engine parts are also in demand, and electronic components are in increasing demand as cars become smarter.

One of the most important spare parts is the brake pad, it is changed not even in the event of a breakdown, but at the slightest sign of a malfunction, not only the degree of traffic safety, but also the life of its owner sometimes depends on this part.

The demand for air and oil filters will never fall - the operation of the engine depends on them.

In addition, auto tuning elements are in great demand.

How to open an auto parts store (registration)

Having decided to do work "for yourself", it follows that this is a standard business start from scratch and simpler in terms of interaction with the law (including the Tax Code).

To get started, documents are submitted to the tax office:

• application for registration of an individual entrepreneur.
• passport and its photocopy.
• TIN and a photocopy from it. If the TIN has not yet been assigned, then you should write an application for the assignment of the TIN.
• receipt of payment of state duty.

It is not worth wasting time and filing documents for citizens who were declared bankrupt less than a year ago, there are other restrictions on filing such a petition with government agencies.

In general, in this matter, you can contact a law office, they will help you collect and process all the necessary documents for registering an individual entrepreneur, as well as advise on opening an account, printing and other organizational and legal issues.

This will take about a week.

Where should your store be located (premises selection)

Deciding gradually with the specialization of the future store, one should not forget the selection of a suitable premises for trade. For starters, you should rely on rent, preferably long-term.

If the business is successful enough, the premises can subsequently be bought out (this condition must be provided for in the lease agreement).

Standard advice: locate the outlet in a place where there is a lot of traffic, not only automobile, but also pedestrian. You should immediately enable the possibility of parking customers, if not nearby, then at least close to the store - some spare parts are very large.

The cost of premises in places that are optimal for trade is high, so you should not strive to rent a huge room, but you should pay attention to the condition of the electrical wiring and sewerage system, whether there is ventilation and how much it is possible to carry out if it is not.

First, the chosen place should be carefully examined for the presence of a number of competitors. If they exist, and other accommodation options do not stand up to comparison, then it must be taken into account that the proximity to a retail outlet of a similar orientation will have an impact on business, on the assortment.

The location on the first floor is better, although this condition is not the main thing. Sometimes people don't go up to the second floor very willingly.

And if you manage to open a point near the car service, then you can consider it good luck.

The store must have a sales area of ​​at least 20 sq. m., the warehouse is much larger. Some parts and accessories take up a lot of space, so in any case, the warehouse should be larger than the trading floor.

So, if there is a desire to save money, then this is not worth it, but you can completely do without the management's office and the accountant's premises.

If the warehouse is located elsewhere, then you will have to arrange courier delivery, or provide the buyer with the opportunity to call in and pick up their purchase on their own.

Naturally, the premises must comply with fire safety standards, about which you will have to obtain the conclusion of the inspector of the Ministry of Emergencies, you will also have to obtain the conclusion of Rospotrebnadzor (previously it was called SES).

Along the way, you will immediately need to find out how garbage is removed in the rented premises and take care of the question of where and how much to pay for this service.

Commercial equipment for an auto parts store

Such a question as the correct placement of goods, the overall attractiveness of the appearance of the store, although it seems to be of secondary importance, however, has an impact on the success of the trade as a whole.

This can help racks, counters and showcases, which can be found in many in the relevant stores or online.

Goods can be big:

• doors;
• bumpers;
• wheels;
• engines, etc.;

and small ones:

• gears;
• components for the brake system, ignition system;
• various gaskets;
• fenders, etc.

There are also a number of items that you need to have:

• various tools;
• oils;
• antifreezes;
• car care products.

For a large assortment, shelving must be strong enough, and small goods must be visible and attract attention. Walking through the store, the buyer should get an idea of ​​the proposed range of spare parts and related products.

Do not forget about hanging systems, this will save space and show the product in the best way.

Glazed showcases on an aluminum frame are strong enough and provide a good overview of the goods offered. Small profile or chipboard counters will help to properly group the goods and prevent the buyer from getting lost in the assortment.

For premises with a specific layout or, if desired, to create an individual store design. Equipment under the order.

If there is a desire to save money, then you can find a sufficient number of offers of used equipment, in any case, you need to consider such categories of goods as:

• counters for small parts;
• racks for small parts and related products;
• hanging elements;
• display cabinets;
• durable shelving.

Where to get goods for an auto parts store

To begin solving the problem with the choice of assortment, one should study the supply market. What exactly is in constant demand among car owners, goods that advise each other, car maintenance products that are sold out immediately - this information should be accumulated and used in planning your own business.

In addition, there are goods that the car owner always needs, which means that these goods should be in the store and in various configurations, in different price categories, in the form of sets and separately.

Of course, the selection of products on offer will only be truly adjusted when the store goes live. It will immediately be clear what exactly is leaving immediately, and what is stale on the shelves.

Constant updating and expansion of the assortment, constant change in the offer will allow step by step to bring the list of goods in line with demand in these conditions (and for your own store specifically). Flexible, constantly adjusting to fluctuations in customer interest, the assortment, in which you can find both familiar and beloved products, as well as new ones, will surely begin to make a profit.

You should carefully study the list of suppliers and not only in terms of price. High-quality goods, the ability to deliver it on time are the components of the success of cooperation with the supplier of the goods.

And the source of receipt of goods should not be one, it is better to have several suppliers in stock, this will ensure the flow of goods to the store under any conditions and fluctuations in the country's economy. It is better to pay attention to suppliers with a fairly narrow specialization, and even better - to dealers who have official ties with the manufacturer of the goods.

Selling certified goods from the manufacturer is always better than selling through third parties, even if the cost of the original unit is slightly higher. But the possibility of getting a fake is reduced.

The best option is to find the possibility of establishing relationships with manufacturers of spare parts and other goods for cars, including European ones. This incredibly raises the prestige of the trading enterprise.

You can also create in the store a branch of narrow specialization for a particular brand of car, if there is direct contact with the manufacturer, the store's sign will also be decorated with the logo of this car.

Before entering into negotiations with suppliers, you should collect information about it, check, if possible, how reliable and mandatory it is. The profit and reputation of the store, and the success of the enterprise as a whole, depend on the right choice of partners.

Recruitment

There is no way to run a business alone, so you will have to select people who, in theory, will have to grow and get richer along with the enterprise.

So, absolutely necessary:

• manager (conclusion of agreements for the supply of goods, work with personnel, organization of the work process);
• if the manager or owner has sufficient knowledge and can keep the bookkeeping of the store, this is fine, otherwise, an accountant is simply necessary;
• sellers (or seller).
  These should be not just people to be present in the hall, but professionals.

  Cars that are well versed in the device, because sometimes buyers do not even know the name of this or that part;

• if delivery of the purchase to the client is envisaged, a driver is needed;
• room cleaner.

Auto parts store marketing and advertising

Work on the promotion of goods should be delivered in such a way that the goods are sold by themselves, without additional efforts on the part of the staff. The term "marketing" itself means actions that result in the recognition and immediate satisfaction of demand and needs in the chosen direction.

Accordingly, it is necessary to be aware of all existing and potential needs for the product, the sale of which is the goal of the enterprise.

There must be a notification about the existence of a store in the maximum available radius. Information boards should also be placed wherever this need may arise.

It can be a parking lot, a transport company (here, in general, you should try to attract attention, this is very promising), an exhibition, a gas station.

Constant advertising in the first positions in newspapers, especially thematic ones, as well as on radio, television, exhibitions and wherever a motorist's eye can fall. Layout of flyers in mailboxes will also be beneficial.

A good result is the sale of goods at a discount for regular customers or gifts - necessary for the car - when buying 2 or more units of goods.

Also important is the attractive arrangement of goods in the windows. This is a trifle, but it is worth paying a little attention to it, because the effectiveness of this has already been proven.

How to open an online auto parts store

In fact, you can start selling auto parts without a trading floor and staff. This refers to the creation of a trading site, with a virtual trading floor.

Savings can be assessed by asking about the cost of renting retail space in the most favorable locations, as well as the cost of parking spaces, staff salaries and many other points.

Having registered as an individual entrepreneur, or as an LLC, you should start developing an attractive website, by visiting which you can pick up any part, any product for your car.

If you have the skills to work on the Internet, you can try to make a website yourself, but it’s better to immediately contact the masters of their craft and order from a web studio. It is better to be placed on paid sites, it is much more solid, although there are also free resources.

Immediately you need to find out how taxes are charged on Internet income, and expand your knowledge in the field of Internet money and existing payment systems.

It is necessary to consider how exactly the buyer will be able to receive the ordered goods. It can be sent by mail or arrange courier delivery.

As long as the volume of sales is small, the owner of an online store can deliver the goods personally, this will save money.

But only the trading floor will be virtual. All the same, you will have to search for premises, however, only for a warehouse.

Also relevant is the issue of the supply of goods and accounting.

In addition, an online store can be well combined with a real trading establishment, or the creation can be kept in mind as a promising task.

Although, observing the increasing popularity of online shopping, it can be assumed that, perhaps, soon this will no longer be so relevant.

How to open an online auto parts store can be found in the video.

In contact with

Driving on Russian roads leaves no one indifferent. Trouble lurks on all sides. Car owners have to purchase parts and elements more often. Meanwhile, the number of cars owned by the population is growing, and in 2017 the fleet of passenger cars totaled 39.35 million units. In other words, these figures look like this: there are 249 passenger cars for every thousand Russians. Every fourth is a compatriot behind the wheel. The condition of the roads and the number of cars are two strong reasons to consider starting your own auto parts business.

How to start a business selling auto parts: assessing the risks

Any business requires a clear action plan and a comprehensive analysis of the subject. We take a piece of paper, divide it into two columns and write down the clear benefits, studying the pitfalls.

In the role of explicit virtues may perform:

• stable daily income;
• opportunities to attract new customers (the number of cars in the population is growing every year);
• high marginal profit (for certain types of goods, the margin is up to 80%);
• grace periods of taxation;
• organizing a parallel online business (opening an online store with home delivery).

Underwater rocks:

Your list will look different. The main thing is to meticulously study each item, check the numbers with a pen and a calculator, think about how to get around the pitfalls, perhaps turn the pros into cons, and optimize costs.

What auto parts are in demand?

Let's say there are two great parts stores in your area. What to do? The answer is simple. Create your own unique selling proposition. Look at the cars around, think about what their owners need.

Here are some interesting directions for reflection:

• sale of spare parts for motorcycles, ATVs, snowmobiles;
• maintenance of municipal and road equipment. Kamaz, tractors, heavy trucks;
• right-hand drive Japanese cars (rare parts can be brought to order);
• sale of accessories and related products;
• highlights of your service - "coffee as a gift", "ordering spare parts via the Internet", "courier delivery". What else?

If you are rushing between spare parts for Russian cars and foreign cars - stop, watch, talk with car enthusiasts. Definitely, with regard to auto parts, the demand for domestic models is higher, their market share is 58% of sales.

The owners need to repair the Lada and Niva more often, but their parts are also cheaper. Trade in spare parts for "foreigners" is more profitable, but it is important to correctly determine the manufacturing concerns, find profitable suppliers, and think over the possibilities of unifying parts.

In parallel with the process of analytical activity, start working with paperwork, finding premises and possible suppliers. Act according to the plan, quickly and decisively.

What you need to open an auto parts store from scratch: registering a business

There are two forms of organizing an auto parts business. When opening a small retail or online store, it is enough to register as a . With a package of documents, contact the tax service, and within 5 working days you will receive a certificate of registration.

Documents required before you open an online auto parts store, you need a little:

1. application for state registration of an individual;
2. receipt of payment of the state fee for registration of IP;
3. application for the transition to a simplified taxation scheme;
4. a photocopy of the passport (the main spread with a photo and information about registration at the place of residence).

In the case of creating a partner retail network and attracting borrowed capital, register an LLC (limited liability company). Here you will have to tinker longer, the package of documents will be more solid. First, it will be necessary to go through the procedure for registering a legal entity, draw up constituent documents, and only after that - apply to the tax authority with an application for registration of an LLC.

Important: In addition, you will have to conclude contracts for the lease of premises, for the supply of spare parts, for garbage disposal. The fire inspectorate must obtain a conclusion on the compliance of the premises with fire safety requirements.

What does it take to open an auto parts store?

Room search

Select the premises based on the characteristics of the business and infrastructure of the area. Make sure there are no similar stores nearby.

Important: pay attention to the places of accumulation of cars, evaluate the surrounding areas. Gas stations, large shopping centers, roadside cafes - each of these places can be an excellent starting point. The minimum area is 50 m².

There are no strict requirements for the building, consider only a few recommendations:

• whether the possibility of equipping a warehouse and utility rooms is provided;
• availability of communications (heat, electricity, water, sewerage, telephone);
• parking place for 4-5 cars.

Auto Parts Store Equipment

A list of the most necessary commercial equipment for an auto parts store: shelves, display cases, racks, boxes for storing small parts, a table, a cash register. This is a necessary minimum, in the process of work it will become clear what else to buy.

Do you need a computer and a printer, additional shelves and racks… Perhaps it will be necessary to organize a relaxation area for clients with a comfortable sofa and a coffee machine.

Product range

Determine the amount you are willing to spend to purchase the item. With modest financial capabilities, it is difficult to open a point where almost everything is sold. Therefore, start with a narrow specialization, and gradually expand the range in the process of activity. Monitor, identify the most popular parts (bumpers, headlights and brake lights, side mirrors, pillars, suspensions) and purchase them first.

How to find auto parts suppliers?

As a rule, large auto parts stores cooperate with 2-3 suppliers, preference is given to official dealers. Information about them can always be found on official websites.

Having concluded a contract for a small consignment of goods, carefully study the delivery time and the clause on the return of low-quality products. After all, defective parts are found even from trusted suppliers. Separately discuss the terms of discounts when buying wholesale lots.

Sometimes free shipping is a nice bonus.

At the next stage, decide on the products that will become the highlight of your store, favorably distinguish you from the crowd of competitors. Such items can be original accessories, modern gadgets, car care items.

Accessories are usually sold at a higher markup, so keep this in mind when looking at vendors.

Recruitment

At first, you will have to constantly be in the store, acting as a director, sales assistant and purchasing manager. New staff needs training in your business standards and regular supervision.

Minimum Required Recruitment of Employees consists of two salesmen and an accountant. Gradually, as necessary, expand the staff: a purchasing manager, a cleaner of premises, a warehouse worker.

Sellers should quickly navigate the assortment, know the nomenclature, it is desirable to have their own car in order to give professional advice. If the buyer is unsure of himself, a competent employee will assist in the selection of spare parts, offer analogues and related products. Experience and a desire to learn make a good sales consultant stand out.

Sale of spare parts: approximate costs when opening a store

No one knows the exact amount of investments your business will require. You can only make preliminary calculations.

Here approximate calculation of expenses when opening a store with an area of ​​50 m²:

Total: the minimum amount is 1,350,000 rubles. Maximum - 2,000,000 rubles. This is the necessary start-up capital to open an auto parts store.

If the amount seems unbearable to you, take up the analysis again, look for ways to optimize costs. For example, make repairs with your own hands, buy used equipment, remember that the best advertising is the recommendations of friends and acquaintances, attract customers with excellent service.

Is it profitable to open an auto parts store?

Chickens are counted in the fall, so making profit calculations in advance is a thankless task. However, profitability parts business is approximately 18%. Payback investments - an average of 1-1.5 years.

Now you theoretically know how to open an online auto parts store from scratch - that means you have started. After an in-depth analysis of opportunities, risks and costs, make an informed decision about starting your own auto parts trading business. Try and be successful.

Every year there are more and more cars. This process is likely to only grow. And as a result, the demand for spare parts for them will increase. According to experts, this market in Russia is increasing every year by 20%. Despite such growth, the development of a business on spare parts has certain difficulties.

Consider the features of this type of business, the possibility of opening an auto parts store, their types, outline a business plan. At the end of the article, we will give a small sample calculation for opening an auto parts store. With a well-thought-out approach, the auto parts business is not only profitable, but also promising, fast-growing.

Characteristics of the business

In the 20th century, there was an opinion: in order to organize a business, it is not necessary to understand the reality, it is enough to “understand” the business in general. Several successful examples of such enterprises were cited (for many tens or even hundreds of thousands of unknown unsuccessful attempts). And this still happens ... But if you don’t have a governor’s dad or additional sources of income, say, from drugs with which you support (launder) a business that you don’t understand, it’s better to look into the details. Otherwise, the best, most experienced and knowledgeable manager of your business (after all, 20-30 thousand rubles of salary is enough for him, right? He only understands, and does not know how to “run a business”) sooner or later will leave you without this source of income ... in the strength of the fact that he understands, and you do not.

auto parts market

The first feature of the auto parts trade is their huge variety.. And here there is no great interchangeability, as, for example, in a grocery store - white bread can be used instead of black bread. Accordingly, if you do not think over the assortment, sales, specialization, etc. you can get a warehouse of illiquid goods.

This feature is associated with a wide variety of equipment on the market, which will only expand over time, even taking into account the ongoing process of unifying spare parts.

Several approaches to product selection have been developed:

1. Specialization. The store specializes in a certain market segment: auto parts for foreign cars, auto parts for old cars, etc. Or even narrower specializations, say, auto parts for right-hand drive cars or specific companies, models or car parts in general (transmission, bodywork, etc.).
2. Universalization. Such stores are either in small villages or huge car supermarkets. Most of the auto parts in them are sold under the order. In the presence of mostly the most popular goods.
3. Consumables. Close to department stores, but the emphasis is on the hottest, locale-focused items.

Somewhat apart online auto parts store. First, each of the approaches can include an Internet component. Secondly, an online store can work without a traditional point of sale at all. Those. directly "from the wheels" or by mail. In the auto parts sales segment, most likely, in the near future, the online store, as an independent phenomenon, will not replace traditional stores. This is primarily due to the fact that many motorists need advice, which is not always possible to conduct on the Internet. On the other hand, as a business tool, the Internet is very convenient: orders, selection of spare parts, delivery, etc.

First of all, you need to decide what product to fill the store with.. It has to do with financial resources. It is clear that department stores will require more significant investments, the level of illiquid goods in them will be higher, as a result, there will be more funds in long-term turnover. There is also a direct relationship with the area where the store is located: demand (what cars prevail) and supply (density of competition).

Download a ready-made auto parts store business plan, current for 2019, you can from our trusted partners "Biplane". Download link.

Balance of supply and demand

A few words about supply and demand, since we are talking about this topic. Almost everywhere there is a demand for a wide range of auto parts. Therefore, it makes sense to analyze the market for the balance of supply and demand in a particular place, the proposed opening of a store.

The following gradation is proposed:

• high demand, many offers;
• high demand, not enough supply;
• moderate demand for a group of goods, not enough supply;
• low demand for specialized goods, almost no supply.

An explanation of the gradation is required. Firstly, this does not mean universal products, such products can be sold in any auto shop as related products. This refers to the orientation of the store to the auto parts of specific cars, depending on the location.

In cases where high demand is identified, even with a large number of offers, there are always options to maneuver. Initially, this is the location of the store. With great demand, motorists often buy goods at the nearest store. Then the pricing policy: suppliers, cost reduction, etc.

With moderate demand, i.e. there are certain cars, in relatively small quantities, but spare parts for them can not be found everywhere. Specialty shop focused on a wide range of not too common cars.

And the last case: there is a specific technique, but spare parts for it are not available on the market. Actually a case of a specialty store. It makes sense in large cities. Usually not mass sales, but for very expensive cars.

In our opinion, these are the market niches that can be considered. A ready-made business plan for an auto parts store must necessarily include a well-developed analysis of supply and demand. No matter how carefully the initial analysis is carried out, in some part it will still be erroneous due to the lack of statistics. In addition, trends in the car market change over time. So demand-supply analysis will need to be carried out constantly. In the operating store mode, it is somewhat simplified: sales statistics and statistics of customer requests, plus an analysis of the car market in the region.

room

The premises depend on the chosen business option and the specific content of the store. The more general store, the more space required. Such shops begin with small pavilions from 20 sq. meters.

The filling of the store is also dictated by its location. The most convenient location for small shops near service stations, repair shops, car markets, etc.

Large department stores and specialized special requirements are not. Perhaps for large universal auto shops it is desirable to have a good entrance and ample parking. And the owners of special equipment will also come to the only specialized store outside the city if the solution to their problems is provided in it.

Staff

The key point in organizing an auto parts store is recruitment. Special requirements for the selection of sales consultants. According to experts, half of the success in this business depends on the qualifications of the seller. A qualified seller must understand the technique, navigate in spare parts, the possibility of replacing them with others, access the Internet in order to find the answer to the question in time and place an order. Only in the background is the ability to sell. The fact is that the best manager can temporarily ensure sales growth until a number of problems accumulate due to his technical incompetence: return of goods, compensation for losses, etc. Therefore, in a store selling spare parts, the seller-techie of the seller-manager is a priority.

There are no special requirements for the rest of the staff. The number of staff also depends on the format of the store. In a small kiosk, one or two is enough. A large store may consist of several departments with the appropriate set of personnel: salespeople, consultants, movers, etc.

Marketing

Like any highly competitive business, an auto parts store needs thoughtful marketing. The larger the store, the higher the investment in marketing should be.

Marketing includes interrelated:

• advertising policy;
• work to attract regular customers;
• market expansion;
• analysis of the competitive environment.

A small pavilion needs a sign and work with regular customers. Business expansion entails the attraction of other tools: complex services, discounts, promotions, etc. In addition, it is desirable to include in marketing plans a flexible response to changes in the competitive environment, up to the exclusion of certain goods from the sale.

A large proportion of spare parts in small car dealerships are sold to order. And here it is important to establish stable relations with suppliers of auto parts, to ensure fast and reliable logistics. The speed of order execution is another important factor in the development of a car dealership..

Documentation

The activity does not require licensing. The form of ownership depends on the convenience of work. If part of the buyers are planned to be organizations, then in this case various forms of corporatization are more convenient. In most cases, IP is sufficient.

Documentation:

• a set of constituent documents;
• a set of necessary contracts (with customers, with suppliers, leases, etc.);
• a set of internal documentation (order log, sales log, etc.).

Approximate costing

The financial plan completes the auto parts store business plan. The financial plan is the final document, focusing on which you can evaluate the profitability of the business. To develop a financial plan, it is necessary to initially clarify all other points. We will give a small approximate calculation to assess business opportunities. Generally given business is characterized by a fairly significant initial investment.

Initial data. Small pavilion - 50 sq.m., rented. 2 sales assistants. The average markup is 30%. The average expected monthly revenue is 0.6 - 1.0 million rubles.

In addition, the initial filling of the store will require, according to various estimates, from 1.5 to 2.0 million rubles.

We get approximately 20 - 100 thousand rubles per month of net profit. Payback from six months to one and a half years after reaching the point of profitability. Conclusion on profitability can be up to six months.

Auto parts trading in Russia is a highly profitable business, the success of which is accompanied by several factors. The number of car owners is growing year by year, it is always necessary to maintain the "iron horse" in a technically sound condition, wear and tear of various parts and mechanisms constantly occurs.

A stable income for the owner of an auto parts store is facilitated by the love of our motorists for their offspring, crossing all boundaries. They are ready to get the necessary parts for crazy money, if only the “swallow” runs like new and is in no way inferior to the neighbor.

Such observations are pushing many businessmen to think about how to come to grips with the trade in auto parts. Immediately before them the question arises: how to open an auto parts store? What are the nuances to consider so that the business does not burn out? Let's figure it out.

Where to begin?

Conduct market research

Explore the car market in your area

It is important to know the brands of cars that are in demand in a particular city or area. Find out which cars the locals prefer: domestic or imported. According to research data, in large cities premium foreign cars predominate, in the provinces the share of imported and domestic cars is almost the same. Among foreign cars, budget variants of Chinese and Korean cars, used cars of European manufacturers are in demand.

Assess the solvency of future customers

A metropolis and a provincial town with a population of 150-200 thousand inhabitants usually mean different levels of income. Give priority to dynamically developing regions with a developed infrastructure and good indicators of growth in gross income per capita.

Assess the market size

It is known that a fifth of the inhabitants of the Russian Federation has their own car. When 150-200 thousand people live in the town, the number of cars will be about 30 thousand. Considering that the population density decreases with distance from the capital, this figure will still be real: the niche is filled by residents of the surrounding villages who come to the city for spare parts for their cars. There is room for development.

Rate your competitors

Do not be lazy, get acquainted with the stores of your competitors. Evaluate their location, assortment, niche that each of them occupies in the market, price level and bonus system, if any, facade design, interior, types of advertising that they use. Of course, in a large city, this project is quite difficult to implement. But, in medium and small cities, a visual inspection of retail outlets can really be done in 1-2 days. Addresses of car dealerships are easy to find on the Web. After analyzing the work of competitors, you will understand what to focus on.

Choosing a location for an auto parts store

In large cities, it is desirable to locate a store in the center, where there are always many owners of expensive foreign cars. Convenient access roads are required.

On the periphery, the options for locating the future trading enterprise are different. If you decide to open an auto parts store for foreign cars, the central part of the city, where the offices of large companies, banks, government agencies, where the public gathers with money, will be the right place. The "Red Line" with a dense flow of cars is always attractive for locating business facilities.

Another option is to create a similar business project on the outskirts, next to which there is a busy highway. Your shop window should be noticed by every motorist passing by. Only then will you have clients.

Business plan

After studying the market of this region, draw up a detailed business plan for opening an auto parts store. Contact an intelligent economist who will develop a detailed business plan, taking into account your opinion and the specifics of a particular city, district or region. If you do not have enough own funds at the time of preparation for the opening of the shopping complex, contact the credit department of the bank. Credit funds without a clear action plan and detailed calculations will not be provided to you.

Important: such a detailed description of the preparatory process is necessary in order for the businessman to take the possible risks seriously and realistically assess the prospects for opening another auto parts store in the region of his choice. It's no secret that some businesses fail. The main reason is the neglect of market capacity research and self-confidence.

Yes, it's hard work. Be prepared to work around the clock at first. The better you test the ground, the more accurate your decisions will be. It's not enough just to say: I want to open an auto parts store. You need to make an effort, show interest - and the costs will pay off.

prospects

You conducted a preliminary market analysis and decided that there is a free niche. What does the auto parts business promise?

This business is profitable. The gross margin ratio ranges from 25 to 75%. What does it mean? After deducting all costs from the amount of revenue, you still have a decent profit. Having invested about 1.5 million rubles in your business, with a well-organized trading process and a sufficient number of buyers, you can receive up to 300 thousand rubles every month. arrived. The investment will pay off within a year.

Are these numbers real? Certainly! The sales margin is often 20-100%. Remember how much parts cost. Their owners spend up to 15 thousand rubles a year on car maintenance. Spare parts account for a significant share of the costs. Multiply 30,000 motorists in a provincial town by 15,000 rubles. Get about 400 million. A few million from the total pie is really to grab.

Preparation of documentation

What documents are needed to open an auto parts store? The package is standard.

Your steps:

1. Organize your business. Obtain a certificate of state registration of a legal entity. If you do not plan to carry out large wholesale deliveries of parts and components, (IP).
2. Get the codes from the State Statistics Committee. First of all, spare parts.
3. Contact the tax office and get a certificate for tax registration.
4. Conclude agreements: on the lease of the selected premises and on garbage disposal.
5. Get a fire inspection opinion that your store complies with fire safety requirements.
6. Pay for a patent to open an auto parts store.

Financial expenses

The initial capital is at least 1.6 million rubles. Components:

• payment for the lease of premises - 40 thousand rubles. monthly;
• commodity stocks in the warehouse and on the trading floor - 1 million rubles.
• purchase of commercial equipment (racks, shelves, showcases), computer equipment, connection to the Internet, arrangement of the premises and its repair - up to 500 thousand rubles;
• staff salaries (two salesmen, accountant). Monthly from 40 thousand rubles;
• utility bills - up to 15 thousand rubles;
• other expenses (advertising, promotions, stationery, contingencies) - up to 100 thousand rubles.

The size of the trade margin is set by the owner based on a comparison of this value with competitors. By lowering prices a little, you will increase sales. The minimum markup is 25%. Often sellers increase the markup to 40-50% or more.

Recruitment

Get ready for the fact that at first the duties of the director, the purchasing manager (purchaser) will be performed by you yourself. There is a positive side to this. You will not only save on payroll, but also delve into all the intricacies of the business.

Required state:

• sales assistant (2 people). Salary level - from 15 thousand rubles. per month. Increases the quality of work and interest piecework wages: rate (from 5 thousand rubles) + percentage of sales;
• accountant. Until the sales volume reaches the planned level, use the services of an invited specialist. Salary - from 5-6 thousand rubles. per month.

Requirements for sellers:

• knowledge of the entire range of spare parts offered for sale;
• it is desirable to have your own car so that the consultant can give practical advice on the replacement of parts (if the buyer hesitates when choosing) or offer an alternative option;
• grammatically correct speech. If the seller is well versed in the device of the car, can “from and to” advise the client, then at first you can turn a blind eye to vernacular or insufficient knowledge of terminology. But, a specialist who does not want to increase the level of literacy, after a while, will begin to annoy some clients. The culture of speech must be developed necessarily.

Auto Parts Suppliers

Reliable suppliers are a guarantee of successful operation of the enterprise. If you have friends who supply auto parts, great. If not, look for supplier addresses on the Internet. Read reviews about them, collect more information.

Specify:

• delivery details;
• payment procedure;
• guarantees;
• availability of bonuses and discounts.

Where to buy auto parts?

Options:

• from intermediaries;
• directly from the manufacturer.

The second option involves lower prices. At the same time, intermediaries for regular customers establish a system of discounts and offer bonuses for the volume and number of orders. When purchasing large quantities of goods, the benefits can be significant.

• after studying the market, decide: you will open a company store selling spare parts of one brand of car or offer customers parts for cars of various brands;
• perhaps you will occupy a niche of spare parts for foreign cars or domestic cars, Japanese, European or American cars;
• dumping is a good option. But, don't overdo it with price cuts. Competitors will become angry, and buyers will begin to doubt the quality of the products supplied. Better - small discounts, but with each purchase. A cumulative bonus card for regular customers is a rational solution;
• place information about the store on billboards, banners along the roads, so that the car owner’s eyes catch on while traveling. Distribute brochures and flyers. Newspaper is not the best option. Over time, testimonials from satisfied customers will be your best (and free) advertisement.
• do not spare the money to buy or rent a car to deliver spare parts to the garage or to the client's home. "Gazelle" is an acceptable option. Fast delivery is a definite plus in your piggy bank.
• ensure the availability of popular, in-demand spare parts in stock;
• organize the work according to the catalog;
• create a website for your online store. Sales volumes will increase. Keep in mind that additional investment will be required. In this case, fast delivery of goods is an important condition for the positive image of your company.

Consider the recommendations that will help you open an auto parts store from scratch. Good strategy, perseverance, flair, quick response to fluctuations in demand will help to bring your trading company among the best in the region.